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American Apparel Company Profile – Interview: Part 1


I’m here with the lovely Cheryl a sales

I’m here with the lovely Cheryl a sales assistant at the american apparel store

assistant at the american apparel store

assistant at the american apparel store and she’s going to provide us with some

and she’s going to provide us with some

and she’s going to provide us with some insight and guidance into a couple

insight and guidance into a couple

insight and guidance into a couple fashion questions so what’s the big

fashion questions so what’s the big

fashion questions so what’s the big theme that all of this fits into okay

theme that all of this fits into okay

theme that all of this fits into okay we’re focusing a lot on like 70s 80s 90s

we’re focusing a lot on like 70s 80s 90s

we’re focusing a lot on like 70s 80s 90s inspired dance where things that tuck in

inspired dance where things that tuck in

inspired dance where things that tuck in body suits look great with short shorts

body suits look great with short shorts

body suits look great with short shorts and you know bigger pants jeans you can

and you know bigger pants jeans you can

and you know bigger pants jeans you can wear them with the whole gig some retro

wear them with the whole gig some retro

wear them with the whole gig some retro styles that have a modern day look too

styles that have a modern day look too

styles that have a modern day look too and what would you say is the biggest

and what would you say is the biggest

and what would you say is the biggest theme in all of that being comfortable

theme in all of that being comfortable

theme in all of that being comfortable but also you know emitting a look

but also you know emitting a look

but also you know emitting a look projecting look getting lines out there

projecting look getting lines out there

projecting look getting lines out there that really act to people who are

that really act to people who are

that really act to people who are actually working in theater and modeling

actually working in theater and modeling

actually working in theater and modeling and acting can wear to an audition or

and acting can wear to an audition or

and acting can wear to an audition or we’re out and about to show their stuff

we’re out and about to show their stuff

we’re out and about to show their stuff and what’s more popular for men and and

and what’s more popular for men and and

and what’s more popular for men and and what’s more popular with the girls for

what’s more popular with the girls for

what’s more popular with the girls for women it’s just it’s got a shot that

women it’s just it’s got a shot that

women it’s just it’s got a shot that cuts real really sharp lines stuff that

cuts real really sharp lines stuff that

cuts real really sharp lines stuff that you can feel comfortable in and look

you can feel comfortable in and look

you can feel comfortable in and look look not look too dressy in but take out

look not look too dressy in but take out

look not look too dressy in but take out and put in many different situations for

and put in many different situations for

and put in many different situations for a man um taking the basic t-shirt giving

a man um taking the basic t-shirt giving

a man um taking the basic t-shirt giving it a more modern cut a slightly tighter

it a more modern cut a slightly tighter

it a more modern cut a slightly tighter like more streamlined cut through the

like more streamlined cut through the

like more streamlined cut through the body Oh Friday okay uh huh huh huh so

body Oh Friday okay uh huh huh huh so

body Oh Friday okay uh huh huh huh so when they come to the door who do you

when they come to the door who do you

when they come to the door who do you think has it has it easier shopping wise

think has it has it easier shopping wise

think has it has it easier shopping wise the men or the women well maybe the men

the men or the women well maybe the men

the men or the women well maybe the men is they’re the ones that you know it get

is they’re the ones that you know it get

is they’re the ones that you know it get to enjoy all the girls like trying out

to enjoy all the girls like trying out

to enjoy all the girls like trying out the new styles of this line what’s the

the new styles of this line what’s the

the new styles of this line what’s the biggest fabric this season um really

biggest fabric this season um really

biggest fabric this season um really just the fabric that’s new for us that’s

just the fabric that’s new for us that’s

just the fabric that’s new for us that’s coming to the store is the 50-50 blend

coming to the store is the 50-50 blend

coming to the store is the 50-50 blend which is half cotton half polyester and

which is half cotton half polyester and

which is half cotton half polyester and we’ve been working into the t-shirts and

we’ve been working into the t-shirts and

we’ve been working into the t-shirts and it gives that really comfortable feel it

it gives that really comfortable feel it

it gives that really comfortable feel it falls really nicely without creasing and

falls really nicely without creasing and

falls really nicely without creasing and it’s got that kind of worn look to it

it’s got that kind of worn look to it

it’s got that kind of worn look to it which a lot of the guys like these days

which a lot of the guys like these days

which a lot of the guys like these days in terms of the vintage appeal so who’s

in terms of the vintage appeal so who’s

in terms of the vintage appeal so who’s shopping at a young people looking for

shopping at a young people looking for

shopping at a young people looking for comfort and good cuts looking for the

comfort and good cuts looking for the

comfort and good cuts looking for the style and all right and do you think

style and all right and do you think

style and all right and do you think there’s any range of colors or color and

there’s any range of colors or color and

there’s any range of colors or color and specific that american apparel is really

specific that american apparel is really

specific that american apparel is really pushing this season vintage primaries

pushing this season vintage primaries

pushing this season vintage primaries for guys like that the canary yellow and

for guys like that the canary yellow and

for guys like that the canary yellow and the bright blue like the Royal Blues and

the bright blue like the Royal Blues and

the bright blue like the Royal Blues and we have a couple of staples like kelly

we have a couple of staples like kelly

we have a couple of staples like kelly green bright green just like okay good

green bright green just like okay good

green bright green just like okay good color at this store is all about finding

color at this store is all about finding

color at this store is all about finding what looks good on you with your

what looks good on you with your

what looks good on you with your coloring not being scared to try out new

coloring not being scared to try out new

coloring not being scared to try out new colors and and just working the style

colors and and just working the style

colors and and just working the style based on like how the color shows off

based on like how the color shows off

based on like how the color shows off who you are okay no I hate I think I

who you are okay no I hate I think I

who you are okay no I hate I think I wanted to say that that’s sheriff sales

wanted to say that that’s sheriff sales

wanted to say that that’s sheriff sales assistant at american apparel

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