I use to teach marketing to thousands of students this is a gem
students this is a gem
students this is a gem I can teach pricing I can teach
I can teach pricing I can teach
I can teach pricing I can teach distribution I can teach segmentation
distribution I can teach segmentation
distribution I can teach segmentation and I can teach product positioning I
and I can teach product positioning I
and I can teach product positioning I can teach packaging design I can teach
can teach packaging design I can teach
can teach packaging design I can teach the ritual of opening a product I can
the ritual of opening a product I can
the ritual of opening a product I can teach via behavior and I can also teach
teach via behavior and I can also teach
teach via behavior and I can also teach with a humble tune of cat food that
with a humble tune of cat food that
with a humble tune of cat food that sometimes the person buying a product
sometimes the person buying a product
sometimes the person buying a product doesn’t use it and one thing I do get a
doesn’t use it and one thing I do get a
doesn’t use it and one thing I do get a spoon and I get my cap and as I eat the
spoon and I get my cap and as I eat the
spoon and I get my cap and as I eat the cat food people cringe
people cringe I speak my mouth full and
people cringe I speak my mouth full and I’m struck by something and it’s been
I’m struck by something and it’s been
I’m struck by something and it’s been the same wherever I do this across the
the same wherever I do this across the
the same wherever I do this across the world to thousands of people what
world to thousands of people what
world to thousands of people what strikes me is how can one event be
strikes me is how can one event be
strikes me is how can one event be interpreted in such drastically
interpreted in such drastically
interpreted in such drastically different ways for me the event is
different ways for me the event is
different ways for me the event is amusing for me the event is useful as a
amusing for me the event is useful as a
amusing for me the event is useful as a tool because I know people will remember
tool because I know people will remember
tool because I know people will remember it and for me it’s amusing because I
it and for me it’s amusing because I
it and for me it’s amusing because I love looking at everybody’s faces in the
love looking at everybody’s faces in the
love looking at everybody’s faces in the audience now this same event for you is
audience now this same event for you is
audience now this same event for you is disgusting
disgusting
disgusting how on earth been that man do that a
how on earth been that man do that a
how on earth been that man do that a must be disgusting Oh does he smell some
must be disgusting Oh does he smell some
must be disgusting Oh does he smell some people react to the smell before have
people react to the smell before have
people react to the smell before have you even opened the can properly not
you even opened the can properly not
you even opened the can properly not what we thinking about the meaning you
what we thinking about the meaning you
what we thinking about the meaning you give to an event because the meaning you
give to an event because the meaning you
give to an event because the meaning you give to an event becomes the event and
give to an event becomes the event and
give to an event becomes the event and that I think is really important for us
that I think is really important for us
that I think is really important for us to didn’t think about because any
to didn’t think about because any
to didn’t think about because any meaning we give to an event starts to
meaning we give to an event starts to
meaning we give to an event starts to shape our mindset and I wanted to tell
shape our mindset and I wanted to tell
shape our mindset and I wanted to tell you a story about me and how a meaning I
you a story about me and how a meaning I
you a story about me and how a meaning I gave to an event became an event which
gave to an event became an event which
gave to an event became an event which became destructive to me it became a
became destructive to me it became a
became destructive to me it became a behavior in me through a mindset which
behavior in me through a mindset which
behavior in me through a mindset which sowed the seeds for my self-destruction
sowed the seeds for my self-destruction
sowed the seeds for my self-destruction for 37 years 47 years 37 years felt like
for 37 years 47 years 37 years felt like
for 37 years 47 years 37 years felt like 47 years
47 years
47 years when I was happily growing up in the
when I was happily growing up in the
when I was happily growing up in the 1960s way back when I was really good at
1960s way back when I was really good at
1960s way back when I was really good at school I was 8 9 years old 8 years old
school I was 8 9 years old 8 years old
school I was 8 9 years old 8 years old English was easy maths was easy painting
English was easy maths was easy painting
English was easy maths was easy painting was easy coloring in was easy everything
was easy coloring in was easy everything
was easy coloring in was easy everything was easy my sister who I held as a role
was easy my sister who I held as a role
was easy my sister who I held as a role model what I thought was really clever
model what I thought was really clever
model what I thought was really clever and she was clever I thought I’m doing
and she was clever I thought I’m doing
and she was clever I thought I’m doing quite well and my sister was asked by my
quite well and my sister was asked by my
quite well and my sister was asked by my parents to sit the entrance exam for the
parents to sit the entrance exam for the
parents to sit the entrance exam for the local private school which she did at
local private school which she did at
local private school which she did at the age of 8 I didn’t really think much
the age of 8 I didn’t really think much
the age of 8 I didn’t really think much about it but all I did think was it’ll
about it but all I did think was it’ll
about it but all I did think was it’ll be my turn next that’ll be great nice
be my turn next that’ll be great nice
be my turn next that’ll be great nice school I like that so I carried on
school I like that so I carried on
school I like that so I carried on working really hard not really
working really hard not really
working really hard not really concentrating on life but my sister at
concentrating on life but my sister at
concentrating on life but my sister at the age of 11 didn’t go to the local
the age of 11 didn’t go to the local
the age of 11 didn’t go to the local private school now I sort of thought is
private school now I sort of thought is
private school now I sort of thought is a little bit odd but then I was 9 and 10
a little bit odd but then I was 9 and 10
a little bit odd but then I was 9 and 10 I don’t really register with me because
I don’t really register with me because
I don’t really register with me because I thought next year I’ll do the entrance
I thought next year I’ll do the entrance
I thought next year I’ll do the entrance exam because I’ve worked really hard at
exam because I’ve worked really hard at
exam because I’ve worked really hard at school work is dead easy
school work is dead easy
school work is dead easy I will go to private school when I come
I will go to private school when I come
I will go to private school when I come to the age of 11 to go to the big school
to the age of 11 to go to the big school
to the age of 11 to go to the big school I’m not put into the exam I’m not
I’m not put into the exam I’m not
I’m not put into the exam I’m not entered for the exam and my sister
entered for the exam and my sister
entered for the exam and my sister hasn’t gone to the private school so at
hasn’t gone to the private school so at
hasn’t gone to the private school so at the age of 11 I tell myself a story I’d
the age of 11 I tell myself a story I’d
the age of 11 I tell myself a story I’d give myself meaning to the event the
give myself meaning to the event the
give myself meaning to the event the event of not doing the exam makes me
event of not doing the exam makes me
event of not doing the exam makes me give meaning to it my meaning I gave it
give meaning to it my meaning I gave it
give meaning to it my meaning I gave it was well if my mum and dad didn’t put my
was well if my mum and dad didn’t put my
was well if my mum and dad didn’t put my sister in and she’s really really clever
sister in and she’s really really clever
sister in and she’s really really clever I must be stupid now if I am stupid
I must be stupid now if I am stupid
I must be stupid now if I am stupid after all these years of working really
after all these years of working really
after all these years of working really really really hard at junior school what
really really hard at junior school what
really really hard at junior school what am I going to do as an 11 year old boy I
am I going to do as an 11 year old boy I
am I going to do as an 11 year old boy I decided to never work again oh why
decided to never work again oh why
decided to never work again oh why should I
should I
should I there’s no point in me working again
there’s no point in me working again
there’s no point in me working again because I’m stupidly hard work for me
because I’m stupidly hard work for me
because I’m stupidly hard work for me the meaning for hard work is failure
the meaning for hard work is failure
the meaning for hard work is failure because I’m stupid hard work will get me
because I’m stupid hard work will get me
because I’m stupid hard work will get me nowhere so then what do I do
nowhere so then what do I do
nowhere so then what do I do I’ve become a very bad boy at school
I’ve become a very bad boy at school
I’ve become a very bad boy at school not naughty as in behavior but I didn’t
not naughty as in behavior but I didn’t
not naughty as in behavior but I didn’t work at all I did as little work as
work at all I did as little work as
work at all I did as little work as possible as soon as work started to go
possible as soon as work started to go
possible as soon as work started to go well I press the self-destruct button
well I press the self-destruct button
well I press the self-destruct button and I wouldn’t hand in homework I got
and I wouldn’t hand in homework I got
and I wouldn’t hand in homework I got six what they call o levels not very
six what they call o levels not very
six what they call o levels not very good ones and I Pat myself away to the
good ones and I Pat myself away to the
good ones and I Pat myself away to the local Technical College to do a levels
local Technical College to do a levels
local Technical College to do a levels and it took me three years to get one a
and it took me three years to get one a
and it took me three years to get one a level at the lowest possible grade
level at the lowest possible grade
level at the lowest possible grade because all I did was muck around
because all I did was muck around
because all I did was muck around because if I did any work there’s no
because if I did any work there’s no
because if I did any work there’s no point doing work because the meaning
point doing work because the meaning
point doing work because the meaning I’ll give to the event and my mindset is
I’ll give to the event and my mindset is
I’ll give to the event and my mindset is I’ll fail because I’m stupid I scrape
I’ll fail because I’m stupid I scrape
I’ll fail because I’m stupid I scrape into a college and I muck around at
into a college and I muck around at
into a college and I muck around at college I have done acting lessons I
college I have done acting lessons I
college I have done acting lessons I have gone to drama I’ve got the gift of
have gone to drama I’ve got the gift of
have gone to drama I’ve got the gift of the gab so get into an advertising
the gab so get into an advertising
the gab so get into an advertising agency but what I’ve done by now is
agency but what I’ve done by now is
agency but what I’ve done by now is giving myself a chip on that solder for
giving myself a chip on that solder for
giving myself a chip on that solder for anybody I’ve seen who’s gone to private
anybody I’ve seen who’s gone to private
anybody I’ve seen who’s gone to private school I’ve got a chip on the other
school I’ve got a chip on the other
school I’ve got a chip on the other shoulder some balanced so anybody I’ve
shoulder some balanced so anybody I’ve
shoulder some balanced so anybody I’ve now seen who’s gone to a good university
now seen who’s gone to a good university
now seen who’s gone to a good university with a good degree so when I’m at this
with a good degree so when I’m at this
with a good degree so when I’m at this avataq these advertising agencies some
avataq these advertising agencies some
avataq these advertising agencies some very clever people as soon as they would
very clever people as soon as they would
very clever people as soon as they would push back of me I went into a really
push back of me I went into a really
push back of me I went into a really submissive behavior and I wouldn’t push
submissive behavior and I wouldn’t push
submissive behavior and I wouldn’t push back and I was pushed around because
back and I was pushed around because
back and I was pushed around because they’re cleverer than me and there’s no
they’re cleverer than me and there’s no
they’re cleverer than me and there’s no point me working at how cuz I’ll fail
point me working at how cuz I’ll fail
point me working at how cuz I’ll fail did an MBA on the train distance
did an MBA on the train distance
did an MBA on the train distance learning that was easy
learning that was easy
learning that was easy but I’m stupid I then decided to do a
but I’m stupid I then decided to do a
but I’m stupid I then decided to do a doctor to a doctor my dad might think
doctor to a doctor my dad might think
doctor to a doctor my dad might think I’m clever do a doctor I did a doctorate
I’m clever do a doctor I did a doctorate
I’m clever do a doctor I did a doctorate in my ver when I walked into the viber
in my ver when I walked into the viber
in my ver when I walked into the viber they said you’ve passed before they
they said you’ve passed before they
they said you’ve passed before they started the vibe I only the only changes
started the vibe I only the only changes
started the vibe I only the only changes I had to do is merge two chapters and so
I had to do is merge two chapters and so
I had to do is merge two chapters and so my R Squared’s from uppercase to
my R Squared’s from uppercase to
my R Squared’s from uppercase to lowercase but my dad was dead by then so
lowercase but my dad was dead by then so
lowercase but my dad was dead by then so it couldn’t prove to him that I was
it couldn’t prove to him that I was
it couldn’t prove to him that I was clever and I just said oh it’s just an
clever and I just said oh it’s just an
clever and I just said oh it’s just an experiment
experiment
experiment after all I’m stupid every time anything
after all I’m stupid every time anything
after all I’m stupid every time anything happened in work in consulting was going
happened in work in consulting was going
happened in work in consulting was going to be good
to be good
to be good why so sabotage because I’m stupid
why so sabotage because I’m stupid
why so sabotage because I’m stupid there’s no point working hard mother
there’s no point working hard mother
there’s no point working hard mother dies 2005 can’t reset over her in 2012
dies 2005 can’t reset over her in 2012
dies 2005 can’t reset over her in 2012 it’s gone stupid my 50th year so I
it’s gone stupid my 50th year so I
it’s gone stupid my 50th year so I decided to talk to the only elderly
decided to talk to the only elderly
decided to talk to the only elderly relative I’ve got
relative I’ve got
relative I’ve got and I told this story through her her
and I told this story through her her
and I told this story through her her because I have told myself this story
because I have told myself this story
because I have told myself this story I’ve given meaning to the event and this
I’ve given meaning to the event and this
I’ve given meaning to the event and this old lady said no David your sister
old lady said no David your sister
old lady said no David your sister didn’t want to go to private school I
said well why didn’t my mom and dad put
said well why didn’t my mom and dad put me and they said well you probably
me and they said well you probably
me and they said well you probably wouldn’t have wanted to go either see I
wouldn’t have wanted to go either see I
wouldn’t have wanted to go either see I thought what’s that what’s the point of
thought what’s that what’s the point of
thought what’s that what’s the point of the hassle so I had wasted fifty years
the hassle so I had wasted fifty years
the hassle so I had wasted fifty years of my life well I’m not 50 but to my
of my life well I’m not 50 but to my
of my life well I’m not 50 but to my fiftieth year doing this and what that
fiftieth year doing this and what that
fiftieth year doing this and what that forced me to do was reframe the question
forced me to do was reframe the question
forced me to do was reframe the question of the event I had to look in the mirror
of the event I had to look in the mirror
of the event I had to look in the mirror so looked in the mirror all dear and who
so looked in the mirror all dear and who
so looked in the mirror all dear and who said no I had to break my reflection and
said no I had to break my reflection and
said no I had to break my reflection and story and start again now in breaking
story and start again now in breaking
story and start again now in breaking the mirror I had to break my
the mirror I had to break my
the mirror I had to break my superstition so from there I have I have
superstition so from there I have I have
superstition so from there I have I have with my research partner spent our time
with my research partner spent our time
with my research partner spent our time looking at superstitions and behaviors
looking at superstitions and behaviors
looking at superstitions and behaviors and meanings we give to events I had to
and meanings we give to events I had to
and meanings we give to events I had to break a superstitious behavior I’d given
break a superstitious behavior I’d given
break a superstitious behavior I’d given myself about hard work
myself about hard work
myself about hard work now superstitions interesting because
now superstitions interesting because
now superstitions interesting because somebody said oh no some of you we’re
somebody said oh no some of you we’re
somebody said oh no some of you we’re good done all I’ve done is put a hammer
good done all I’ve done is put a hammer
good done all I’ve done is put a hammer against a piece of glass with a
against a piece of glass with a
against a piece of glass with a silverback into it now superstitious
silverback into it now superstitious
silverback into it now superstitious behaviors are really interesting for the
behaviors are really interesting for the
behaviors are really interesting for the way they shape what we do at work and in
way they shape what we do at work and in
way they shape what we do at work and in life some superstitious behaves we’re of
life some superstitious behaves we’re of
life some superstitious behaves we’re of some we are in England people who are
some we are in England people who are
some we are in England people who are superstitious of Magpies I know the
superstitious of Magpies I know the
superstitious of Magpies I know the chief exec of a footsie 100 company who
chief exec of a footsie 100 company who
chief exec of a footsie 100 company who said to me if I see one magpie and I
said to me if I see one magpie and I
said to me if I see one magpie and I don’t see another one I’ve got to say
don’t see another one I’ve got to say
don’t see another one I’ve got to say good morning mr. magpie
because you’ve got to see to now in
because you’ve got to see to now in seeing to what if you don’t see this
seeing to what if you don’t see this
seeing to what if you don’t see this what if there is a second one there but
what if there is a second one there but
what if there is a second one there but you don’t see it the second the second
you don’t see it the second the second
you don’t see it the second the second magpie does it have to be in a tree does
magpie does it have to be in a tree does
magpie does it have to be in a tree does it have to be in the next field is there
it have to be in the next field is there
it have to be in the next field is there a time limitation if you’re not British
a time limitation if you’re not British
a time limitation if you’re not British and you don’t get it do you when you go
and you don’t get it do you when you go
and you don’t get it do you when you go to the UK ballers agency give you a
to the UK ballers agency give you a
to the UK ballers agency give you a passport you get this superstition going
passport you get this superstition going
passport you get this superstition going in your head it’s weird
in your head it’s weird
in your head it’s weird I broke a mirror like this in Croatia uh
I broke a mirror like this in Croatia uh
I broke a mirror like this in Croatia uh two years ago in front of a whole group
two years ago in front of a whole group
two years ago in front of a whole group of pharmaceutical sales reps about 20 of
of pharmaceutical sales reps about 20 of
of pharmaceutical sales reps about 20 of them wouldn’t get on the flight with me
them wouldn’t get on the flight with me
them wouldn’t get on the flight with me to go out of the country because the
to go out of the country because the
to go out of the country because the meaning you give to the event becomes
meaning you give to the event becomes
meaning you give to the event becomes event and there lies the problem
event and there lies the problem
event and there lies the problem sometimes we give meaning to events that
sometimes we give meaning to events that
sometimes we give meaning to events that give us weird behaves in a lot of its
give us weird behaves in a lot of its
give us weird behaves in a lot of its unconscious and as leaders as managers
unconscious and as leaders as managers
unconscious and as leaders as managers as parents as friends as family as
as parents as friends as family as
as parents as friends as family as people in relationships we need to be
people in relationships we need to be
people in relationships we need to be more aware of our behaviors I know rugby
more aware of our behaviors I know rugby
more aware of our behaviors I know rugby present no.1 rugby player who has to
present no.1 rugby player who has to
present no.1 rugby player who has to pull his shirt out before he goes on the
pull his shirt out before he goes on the
pull his shirt out before he goes on the pitch and another rugby player has to
pitch and another rugby player has to
pitch and another rugby player has to put his shirt in I said well if you go
put his shirt in I said well if you go
put his shirt in I said well if you go out with your shirt that should be in
out with your shirt that should be in
out with your shirt that should be in the Nets areas that I was going to be a
the Nets areas that I was going to be a
the Nets areas that I was going to be a really bad game now these superstitions
really bad game now these superstitions
really bad game now these superstitions are weird and superstitions and meanings
are weird and superstitions and meanings
are weird and superstitions and meanings we give to events help shape our
we give to events help shape our
we give to events help shape our mindsets and your mindset will get you
mindsets and your mindset will get you
mindsets and your mindset will get you in the end my mindset was killing me my
in the end my mindset was killing me my
in the end my mindset was killing me my mindset was absolutely killing me so had
mindset was absolutely killing me so had
mindset was absolutely killing me so had to take action of reframe the questions
to take action of reframe the questions
to take action of reframe the questions and that really pushed my research
and that really pushed my research
and that really pushed my research partner and I to look at how we can work
partner and I to look at how we can work
partner and I to look at how we can work with people to get them to reframe
with people to get them to reframe
with people to get them to reframe questions to get means to event in a
questions to get means to event in a
questions to get means to event in a more positive way so we were with
more positive way so we were with
more positive way so we were with c-suite with chairman businesspeople
c-suite with chairman businesspeople
c-suite with chairman businesspeople international athletes ordinary everyday
international athletes ordinary everyday
international athletes ordinary everyday people in the street looking at things
people in the street looking at things
people in the street looking at things no because I’m an academic I have to
no because I’m an academic I have to
no because I’m an academic I have to have a model now my model isn’t a two by
have a model now my model isn’t a two by
have a model now my model isn’t a two by two or a three by three or four by four
two or a three by three or four by four
two or a three by three or four by four I’ve got a hierarchy I have a triangle
I’ve got a hierarchy I have a triangle
I’ve got a hierarchy I have a triangle not square now for us your meaning you
not square now for us your meaning you
not square now for us your meaning you give to an event and your behaviors you
give to an event and your behaviors you
give to an event and your behaviors you give to an event are manifested in the
give to an event are manifested in the
give to an event are manifested in the behaviors that other people seen you
behaviors that other people seen you
behaviors that other people seen you they had the tip of the iceberg now your
they had the tip of the iceberg now your
they had the tip of the iceberg now your subconcious need a reaction to things
subconcious need a reaction to things
subconcious need a reaction to things that behaviors are triggered by events
that behaviors are triggered by events
that behaviors are triggered by events that could have happened a long time ago
that could have happened a long time ago
that could have happened a long time ago somebody said something to you in the
somebody said something to you in the
somebody said something to you in the playground a teacher said you couldn’t
playground a teacher said you couldn’t
playground a teacher said you couldn’t draw your parents said you’re no good at
draw your parents said you’re no good at
draw your parents said you’re no good at this you’re only good at that you take
this you’re only good at that you take
this you’re only good at that you take these these things people tell you and
these these things people tell you and
these these things people tell you and you turn them into stories and you give
you turn them into stories and you give
you turn them into stories and you give meaning to them and that’s rigours your
meaning to them and that’s rigours your
meaning to them and that’s rigours your behaviors but it’s only when you look at
behaviors but it’s only when you look at
behaviors but it’s only when you look at things you can start to reframe them so
things you can start to reframe them so
things you can start to reframe them so for me the event was not doing my exam
for me the event was not doing my exam
for me the event was not doing my exam the lens with which I focused from that
the lens with which I focused from that
the lens with which I focused from that point was there’s no point doing hard
point was there’s no point doing hard
point was there’s no point doing hard work because hard work is no point
work because hard work is no point
work because hard work is no point because I’m stupid now because of that I
because I’m stupid now because of that I
because I’m stupid now because of that I focused on anything that was going to do
focused on anything that was going to do
focused on anything that was going to do hard work and I would say to myself I’m
hard work and I would say to myself I’m
hard work and I would say to myself I’m going to fail because I am stupid
going to fail because I am stupid
going to fail because I am stupid so because of that the meaning I’ve gave
so because of that the meaning I’ve gave
so because of that the meaning I’ve gave us all hard work is pointless if you’re
us all hard work is pointless if you’re
us all hard work is pointless if you’re stupid the only people are good at stuff
stupid the only people are good at stuff
stupid the only people are good at stuff are clever people I’m not clever because
are clever people I’m not clever because
are clever people I’m not clever because I’ve got double chips balance though now
I’ve got double chips balance though now
I’ve got double chips balance though now because of that meaning the thoughts I
because of that meaning the thoughts I
because of that meaning the thoughts I had were destructive I would let people
had were destructive I would let people
had were destructive I would let people down I would start things and I wouldn’t
down I would start things and I wouldn’t
down I would start things and I wouldn’t finish them because there’s no point now
finish them because there’s no point now
finish them because there’s no point now because of that my feelings were
because of that my feelings were
because of that my feelings were emotional I was always hacked off I
emotional I was always hacked off I
emotional I was always hacked off I thought I’ve done it again why have I
thought I’ve done it again why have I
thought I’ve done it again why have I done it again and for the peered from
done it again and for the peered from
done it again and for the peered from the age of 10 until I was 50 I was think
the age of 10 until I was 50 I was think
the age of 10 until I was 50 I was think why why have I so sabotaged again now
why why have I so sabotaged again now
why why have I so sabotaged again now because I hadn’t reframed the question
because I hadn’t reframed the question
because I hadn’t reframed the question and actually asked and if I only asked
and actually asked and if I only asked
and actually asked and if I only asked my sister little while ago I said I’m
my sister little while ago I said I’m
my sister little while ago I said I’m going to tell this story CCD I didn’t
going to tell this story CCD I didn’t
going to tell this story CCD I didn’t want to go you should have asked me only
want to go you should have asked me only
want to go you should have asked me only one I react that question to the event I
one I react that question to the event I
one I react that question to the event I could change my lens and say well I
could change my lens and say well I
could change my lens and say well I could possibly do things if I wanted to
could possibly do things if I wanted to
could possibly do things if I wanted to because if I do that I can change my
because if I do that I can change my
because if I do that I can change my behavior which I am and I want you to
behavior which I am and I want you to
behavior which I am and I want you to start thinking about this thinking about
start thinking about this thinking about
start thinking about this thinking about the stories you may have told yourself
the stories you may have told yourself
the stories you may have told yourself remember you’re the person who puts the
remember you’re the person who puts the
remember you’re the person who puts the thoughts in your head no one else does
thoughts in your head no one else does
thoughts in your head no one else does you can quite simply say thank you very
you can quite simply say thank you very
you can quite simply say thank you very much having that one in my head
much having that one in my head
much having that one in my head it’s up to you when you look at stories
it’s up to you when you look at stories
it’s up to you when you look at stories that may have changed you’re behaving
that may have changed you’re behaving
that may have changed you’re behaving Tom asked where have these come from
Tom asked where have these come from
Tom asked where have these come from what is the source of these stories we
what is the source of these stories we
what is the source of these stories we work with leaders managers ordinary
work with leaders managers ordinary
work with leaders managers ordinary people athletes and when you stop asking
people athletes and when you stop asking
people athletes and when you stop asking people to reframe the stories again yeah
people to reframe the stories again yeah
people to reframe the stories again yeah that’s a bit nuts I’m gonna reframe
that’s a bit nuts I’m gonna reframe
that’s a bit nuts I’m gonna reframe things and remember as leaders as
things and remember as leaders as
things and remember as leaders as managers of people as parents as friends
managers of people as parents as friends
managers of people as parents as friends and as uncle’s as answers family you owe
and as uncle’s as answers family you owe
and as uncle’s as answers family you owe a duty of care to people around you in
a duty of care to people around you in
a duty of care to people around you in what you say to them because remember if
what you say to them because remember if
what you say to them because remember if you’re on a position of authority as we
you’re on a position of authority as we
you’re on a position of authority as we looked at this morning if you’re on a
looked at this morning if you’re on a
looked at this morning if you’re on a position of authority people will take
position of authority people will take
position of authority people will take you seriously you have a duty of care to
you seriously you have a duty of care to
you seriously you have a duty of care to make sure that when you say things to
make sure that when you say things to
make sure that when you say things to people you’re aware how they may
people you’re aware how they may
people you’re aware how they may internalize them and my challenge to you
internalize them and my challenge to you
internalize them and my challenge to you my request to you as you leave here
my request to you as you leave here
my request to you as you leave here tonight as you leave here as a person as
tonight as you leave here as a person as
tonight as you leave here as a person as a human as a business person as whatever
a human as a business person as whatever
a human as a business person as whatever you are to reframe the questions you ask
you are to reframe the questions you ask
you are to reframe the questions you ask yourself to change the lens when how you
yourself to change the lens when how you
yourself to change the lens when how you look at things and by doing that you can
look at things and by doing that you can
look at things and by doing that you can rewrite stories of yourself in a more
rewrite stories of yourself in a more
rewrite stories of yourself in a more positive way and control your mindset
positive way and control your mindset
positive way and control your mindset because your mindset is always going to
because your mindset is always going to
because your mindset is always going to get you in the end
get you in the end
get you in the end and if it’s always going to get you
and if it’s always going to get you
and if it’s always going to get you which it will because you can’t take
which it will because you can’t take
which it will because you can’t take your mind out it’s there
your mind out it’s there
your mind out it’s there at least have it in a positive
at least have it in a positive
at least have it in a positive structured way I thank you very much
structured way I thank you very much
structured way I thank you very much [Applause]
[Applause]
[Applause] you
”
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