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You or them! | Anton Semenov | TEDxKirovka


[music]

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what a low

cunning amuses

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Hello Topic

my speech

battle for a brain you or

you will be in it three

part one is

battle 2 brain 3 is not

can you guess

you before we start with

first without

the same delay

hour of the battle in general

that was it

Recently I was lucky

my friend andrey

he invited the Mingaz

I will take part in

experiment on

transcranial

magnetic stimulation

the brain to me

this device tm with

magnetic waves

stimulated

the area of ​​the brain that

is responsible for the speech

Centre

you’ve probably seen

how did I lose

ability to talk

I’m really not

could say this too

there was an impact on

my brain says that in

there is an area

brain responsible for

political

I heard about

experiment in

after its

stimulation people

which before

voted for the right

they started voting

for the left you understand yes

here I do not know me

it seems that this

works only on

Americans because

what do they have there like

there would seem to be out

what do I choose not I

that’s only in this

participated

I do not know

answers to the two most

Frequent Questions

who ask me

friends here after

as I do not show it

video it’s not it’s not

it hurts and thanks

me in perfect order

in good order and

the brain exists and

It can be provided

impact

checked in what

Here you can battle

ask well clearly

not meant

battle when we tms there

everyone will be like this

stimulate and not

there are

here are more

popular as

eg

medically

to work the whole country

put on alcohol

much more

mass things of me

scared like

there media

TV and that’s it

here I personally had

The problem I was

depend on the news

on the importance of

they create I could not

here can see

to be for someone it is

not a problem a week is not

watch the news but

not for me I’m for me

Now I have

little win i

now he defeated this thing

now I can not

Watch news

what else can be

battle for our brains here

what else can be

advertising

I think that this is not

need to comment

good advertising she

really

works advertising this

part of marketing

marketers they

generally

modern

marketing it me

throws it from him in

a shudder in horror right behind

examples far

walk is not necessary

generally behind this

An example is not

you need this example too

shop there on

the box is

air fragrance

it exudes aroma

ebony by

according to the seller

this fragrance

definitely increases

store revenue you

understand yes molecules

some molecules in

the air

affect such and such

of people

average

who come and

or buy more

or take more

expensive drinks

is this not an effect

on our brain

neurolinguistic

programming with

so I heard that in

large nlp companies

used to

that in the departments of cadres

in order to

work

employees are

anyone from a large

factory from the department

cadres gazprom growth

oil can be this

the truth is you

There’s probably no such thing

you are lucky what else

may be

well this slide me

requested that

comment here

Probably understandably yes

what battle for the brain for

our solution is

please see

you understand now in

Nowadays

Duration

human life it

practically not

depends on wars

people in large numbers

no longer die from

diseases

Duration

life is more

depends on

our decisions and

Unfortunately from this

the circus depends on it

practically in no way

very important

decisions we take

all this 24 hours a day

7 days a week

fight for yours on

my brains are trying

influence

Try to change those

solutions that we

would like to take

personality part 2 brain

I generally love more

about science and here

I’ll try you

tell what science

says about it

generally how

can affect

to force

do it the fact that he

did not want to or

may not be

planned to scientists

discovered that in the brain

there are two systems

automatic

thinking

rational

thinking you are all of them their

called so here

know one system

from system 2

impersonal

do not attach

emotional paint

but we ordinary people

much easier when

more clearly

automatic

thinking

rational

thinking is important to understand

that these are two systems

they are real

exist in the head and

they are fundamentally

not different

diametrically

opposite

the car did not go

very quickly on

costly but

unconsciously

almost never

can not say that

they will think he

we automatically went

not just because

it does not realize it

does not know how to think about

What will happen tomorrow

the day after tomorrow the next year

she thinks only of

volume that will come

today about the

so that with us in a year

thinks rational

she thinks very much

very slow

it is difficult to spend

consumes a lot

resources and how we

personality themselves

more often

associate with

rational

thinking

but that’s enough for this one

theory

automatic

rationally, let’s

better try I

I would like you to

right here right

now

felt at home

these are the two

systems that they have

they are yours

neighbors in the head they

if your friends

relatives they

there is generally in all on

this land is underground

know that you are a brain

began to shave the band

jeans tunnel and in

there

By the way, too, Elon Mask

but we are not talking about him

cool guy

let’s try

this slide you immediately

understand the set of

things, and

automatically that this

woman on something

screams and why

that she screams faster

all we do not enjoy until

some kind of

disturbance

it’s automatic

she understands the system

instantly or

look here if I

Here and so I shall rise up to

or nonverbal language

gestures

automatic

the system reads

instantly next

slide

You need to solve the problem

this is not

automatically for

this is necessary

rational

thinking has passed

seconds 7 and you

surely still

did not solve this problem

rational

thinking is necessary

include and

tense not who to

regrettably or

Fortunately we do not like

strain

I do not

I love automatic

thinking about the miracle of it

automatic does not

believe now to believe

and

in order to decide

tasks should be included

rational

thinking here is to you

an example of a bat and a ball they

together stand 1 ruble 10

kopecks know that

bit is more expensive than a sword by 1

ruble

question how much is

10 kopeck ball this

Automatic answer

automatic

system, we know that

not correct until then

then the ball costs 5 cents

bit costs 1 ruble 5

kopecks together pipe 10

and the difference between them is 1

ruble and even if you

it’s all read in

head

answer 10 kopecks

novelty for sure

flicker look

visibility of

these two systems

very cool

shows a gorilla

the test is probably many

he was seen who did not

saw that lucky with

day need to count

number of passes

sword and players in

white T-shirts

if you saw this

test do not need to talk

correct answer

no one is better at

half-time show

and if not seen

look to you for sure

like it

automatic

thinking it

determines the

normality

of the

us

but this is very important

because if something

it happens here

abnormally possible

it’s dangerous and we need

this is very

very quickly but here

comes on

little conflict

here look how much

animals of each species

Moses would undertake

Ark 0 2 each creature

for a couple yes look me

also answered this

normal and not only

The units can understand

that this issue does not

so Moses he in general

it would not take

no animals are

was 0 but we accept

this question is because

that Moses and the Ark

they occur in

The Bible is often us and well

how would we take

question

automatic

the system does not notice

trick, but if a certain

cement does not fit

in context

activated ideas

automatic

system immediately

you identify yourself

probably just that

you did not feel

knew which word

will be after the word

some in the previous

proposal but clearly

did not expect a word

cement was so

if we had you in this

the moment was scanned

We have a scanner and you

would be characteristic

spike

electric

impulse in the head

through literally two

tenths of a second very

Quickly works

automatic

system for

next test to me

need a volunteer and

hall who can loudly

and clearly

tongue twister number

read the ships there

maneuvered

maneuvered the lazy

or let ‘s try

tongue twisters like they

please and can

louder

different for you

the task in this

test does not need it

read the word itself but

you need to name the color

letters she

the first word is written

it’s green yeah

all and

in order quickly

call the colors

ready to go

faster and faster

To lead more I

I think everyone understood if

want to try

find this test

invented ridley with

a corpse is spoken with his

determined

spies well, that is

if you speak on

this language

will automatically

read the words from you

head will come porridge

and you probably

get down to business for

small only

understand from what

countries you are a spy what

you have a mother tongue

look no further

the one for

rational

thinking scientists

found out what is different about

brain area

called

prefrontal cortex

she is more

determines our

behavior it

determines if we

here is this dessert

immediate

coveted smoking

this very secret

or not

to fasten a belt

before or lead a healthy

lifestyle or

conversely

on the degree of development

rational

thinking or

particular

prefrontal cortex

all our

a life

we can have in

head of some kind

for example

improvement

well-being and

keep her

and squeeze it

intuition which

wants a momentary

benefits and times it

development of

rational

thinking but extremely

important I think

go to the third

parts of you or you

why here homer

simpson simpson it’s like

would be an example of the purest

automatic

thinking often

leads him so well

probably no one

wants to become a barrier

simpson

let’s develop

rational

thinking

there’s an attentive

listener and hall

who did not fall asleep

can say about Anton

cool you put

above oneself

experiments

interesting experience and

spent but all yours

performance but

solid zipper like here

this social

advertising

but it is interesting, and

yeah well, what to do

I would not understand

answered a good

question is attentive

the listener is great

thanks and tried

would explain what

can be done

unfortunately I can not

will you give me a recipe

tablets in zt from the movie

of the darkness knew

did not tell anyone

I love this movie but

I can tell you

some things

which will help but

our burn on the step

get closer to this

state of

to pump your

national system

rational

thinking I tried

this on itself can be

something from this

help one of you

the first thing that leads to

the quality of training

for the brain region

prefrontal cortex

call it

oral training

account solution

mathematical

harvest equations in

moon for example you can

do it

establish itself on

smartphone program

verbal counting

if you have

minute in the queue or

in a traffic jam you get

run if you

generally play on

smartphone in some kind of

game is better in

that you bleed

the brain will be much

more useful also

training

short-term

memory is

study of foreign

languages

learn languages ​​useful and

you need always if you

develop your

rational q

rational

thinking but it will help

Well, for example, you have a goal

to begin

travel here

just help

knowledge of foreign

never

will be superfluous at all

learn always

there is something new

awesome site

cursor it now

free and available

you can again

smartphone install

the program for winter

download lectures and

5-minute lasts

every rock

literally 5 minutes in

queue got up

looked went

more thanks course

series, for example, always

dreamed of meeting

new end

got acquainted with the theory

games for me is

Now it’s not easy

an empty sound and it’s me

nothing was worth it if

like reading read

the book of Daniel for them

she thinks

decide quickly how it is

times tells about

these two systems

automatic

rational if

read do not like

love to watch

look at youtube

lectures of the sapolsky robert

about biology

human behavior it

will tell a lot

interesting

awesome lecture you

begin to understand

it’s better for yourself and

surrounding why they

so do why

so it works but there 25

lectures can be who

then that’s not like these

long series

then look or

listen to eat

audiobooks audio

lectures

the most magnificent

journalist

popularizer of science

scientist or

Kolmanovsky if he

you will not be able to

infect with love for

science but I do not know what

he can be great

eventually approaching

end of speech I

would like to tell

you are about one

great

experiment that

was held

decades ago

over a group of children

maybe you heard

neither does Matt’s marshmallow

quiz to marshmallow

test it in children

provided a choice

they can eat

marshmallow now or

wait until

experimenter

will return and then they

can eat two

marshmallows scientists

time between

the way

experimenter

left the room and so

how marshmallows was

eaten but because but

we understand that for

child 5 7 years

hold out for 15 minutes

alone with the coveted

sweetness but this

practically

it is impossible and these

children

testing them

observed very much

time after this and

found out very

strong correlation

meanwhile

which the child could

defer

pleasure and their

graduation marks

their salary and

the size of pension

deductions by their level

well-being and

happiness in the family

life and

relationships with

law

prestige of the district

where they live and

and the way they do in general

feel themselves in life

they were scanned for

fmt scanner revealed

that children with little

ability

expectations of high

biological

difference construction

the brain is precisely with

prefrontal cortex

in particular

that is for me personally

this is very strong

confirmation of the

that prefrontal

bark and he needs

develop and possible but

what scared me

it is very strong that

this is the Decker

mined on

parrot

present in 5-7 years

can be determined

how successful

there will be a child in

do not try

do this with

please at home with

their children the

more with strangers if

I want to write to me

me with andreei gas

who conducted

experiment in the beginning

which you saw

we would like this

zephyr test

to spend in Chelyabinsk

so collect

group of children but also for

me this test

proof of

that you need to pump your brain

and the choice is for you to rock

or do not you rock or

thank you

[music]

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