what is the company what it stands for throughout the centuries companies have
throughout the centuries companies have
throughout the centuries companies have evolved along with humankind I will talk
evolved along with humankind I will talk
evolved along with humankind I will talk today about evolution of the companies
today about evolution of the companies
today about evolution of the companies and people and try to understand where
and people and try to understand where
and people and try to understand where is the missing link that brought the
is the missing link that brought the
is the missing link that brought the company swap place where these original
company swap place where these original
company swap place where these original purpose has been lost and that’s why we
purpose has been lost and that’s why we
purpose has been lost and that’s why we see some abnormalities today first let
see some abnormalities today first let
see some abnormalities today first let us go back to the roots of humankind
us go back to the roots of humankind
us go back to the roots of humankind briefly we as a species have evolved
briefly we as a species have evolved
briefly we as a species have evolved around fire fire gave us the possibility
around fire fire gave us the possibility
around fire fire gave us the possibility to create and tell our first stories in
to create and tell our first stories in
to create and tell our first stories in getting knighted in tribes as tribes you
getting knighted in tribes as tribes you
getting knighted in tribes as tribes you have or get being organized around food
have or get being organized around food
have or get being organized around food by 10,000 before Christ Syria we started
by 10,000 before Christ Syria we started
by 10,000 before Christ Syria we started to domesticate the grants so we could
to domesticate the grants so we could
to domesticate the grants so we could organize ourselves around food instead
organize ourselves around food instead
organize ourselves around food instead of having to go after it but the Middle
of having to go after it but the Middle
of having to go after it but the Middle Ages people started to get organized
Ages people started to get organized
Ages people started to get organized around farms we had our first population
around farms we had our first population
around farms we had our first population boon at that time we went up to 60
boon at that time we went up to 60
boon at that time we went up to 60 million people combined in the eastern
million people combined in the eastern
million people combined in the eastern and the Western Roman Empire’s together
and the Western Roman Empire’s together
and the Western Roman Empire’s together so more food more people more needs
so more food more people more needs
so more food more people more needs around those farms the large landowners
around those farms the large landowners
around those farms the large landowners started to create this labor market
started to create this labor market
started to create this labor market looking for better methods and
looking for better methods and
looking for better methods and profitability by 17th century London was
profitability by 17th century London was
profitability by 17th century London was already a large city notary of the good
already a large city notary of the good
already a large city notary of the good system of roads in an internal in good
system of roads in an internal in good
system of roads in an internal in good in large market first after that we had
in large market first after that we had
in large market first after that we had mercantilism where merchants were going
mercantilism where merchants were going
mercantilism where merchants were going around the world looking for colonies
around the world looking for colonies
around the world looking for colonies looking for goods to trick sport to
looking for goods to trick sport to
looking for goods to trick sport to trade looking for profits after
trade looking for profits after
trade looking for profits after mercantilism who had this Industrial
mercantilism who had this Industrial
mercantilism who had this Industrial Revolution where high profits started to
Revolution where high profits started to
Revolution where high profits started to merge large industry always started to
merge large industry always started to
merge large industry always started to generate jobs companies started to
generate jobs companies started to
generate jobs companies started to flourish all kinds of business ventures
flourish all kinds of business ventures
flourish all kinds of business ventures he started to attend what people need
he started to attend what people need
he started to attend what people need it that’s why we had the first growth of
it that’s why we had the first growth of
it that’s why we had the first growth of capitalism capitalism grew fast very
capitalism capitalism grew fast very
capitalism capitalism grew fast very fast provided an unprecedented in the
fast provided an unprecedented in the
fast provided an unprecedented in the life quality all around the world but
life quality all around the world but
life quality all around the world but not without criticism where there’s
not without criticism where there’s
not without criticism where there’s light there’s also shadow 1304 Giotto
light there’s also shadow 1304 Giotto
light there’s also shadow 1304 Giotto painted this fresco depicting Jesus
painted this fresco depicting Jesus
painted this fresco depicting Jesus sending away the moneylenders he was
sending away the moneylenders he was
sending away the moneylenders he was very mad at them in 1854 England was
very mad at them in 1854 England was
very mad at them in 1854 England was already a large economy Charles Dickens
already a large economy Charles Dickens
already a large economy Charles Dickens published his novel called hard times at
published his novel called hard times at
published his novel called hard times at that time it was fiction it in coketown
that time it was fiction it in coketown
that time it was fiction it in coketown a reference to Manchester he was
a reference to Manchester he was
a reference to Manchester he was attacking the heartless capitalists
attacking the heartless capitalists
attacking the heartless capitalists after this we had this guy called the
after this we had this guy called the
after this we had this guy called the John R asking he published this book
John R asking he published this book
John R asking he published this book called into this last it was an attack
called into this last it was an attack
called into this last it was an attack both in consumerism and the production
both in consumerism and the production
both in consumerism and the production side of capitalism he said that money
side of capitalism he said that money
side of capitalism he said that money not only should be made but should we
not only should be made but should we
not only should be made but should we spent morally on the truly and beautiful
spent morally on the truly and beautiful
spent morally on the truly and beautiful things that humans need Gandhi said he
things that humans need Gandhi said he
things that humans need Gandhi said he was very inspired by this book he said
was very inspired by this book he said
was very inspired by this book he said he’d even changed his life after risking
he’d even changed his life after risking
he’d even changed his life after risking we have the publication of capital by
we have the publication of capital by
we have the publication of capital by call marks the most the most important
call marks the most the most important
call marks the most the most important critic on capitalism going doing this a
critic on capitalism going doing this a
critic on capitalism going doing this a jump on time we go to Seattle in 1999
jump on time we go to Seattle in 1999
jump on time we go to Seattle in 1999 during the World Trade Organization
during the World Trade Organization
during the World Trade Organization forum thousands of protesters got
forum thousands of protesters got
forum thousands of protesters got together to go to an end to the
together to go to an end to the
together to go to an end to the inequalities of capitalism 2013 this guy
inequalities of capitalism 2013 this guy
inequalities of capitalism 2013 this guy called to mop lickity publish this book
called to mop lickity publish this book
called to mop lickity publish this book saying the high return on investment on
saying the high return on investment on
saying the high return on investment on the developed countries it’s higher than
the developed countries it’s higher than
the developed countries it’s higher than economic growth so the wealth inequality
economic growth so the wealth inequality
economic growth so the wealth inequality will continue to rise recently Apple the
will continue to rise recently Apple the
will continue to rise recently Apple the largest corporation the world has been
largest corporation the world has been
largest corporation the world has been faced with some accusation of being
faced with some accusation of being
faced with some accusation of being interacted responsible for the suffering
interacted responsible for the suffering
interacted responsible for the suffering of workers in its supply chain despite
of workers in its supply chain despite
of workers in its supply chain despite being amazing productive capitalism has
being amazing productive capitalism has
being amazing productive capitalism has two big flaws first it systematically in
two big flaws first it systematically in
two big flaws first it systematically in clients to ignore the surfing of workers
clients to ignore the surfing of workers
clients to ignore the surfing of workers and less regularly prodded not to and to
and less regularly prodded not to and to
and less regularly prodded not to and to the off the wealth of companies is
the off the wealth of companies is
the off the wealth of companies is from Butte upon satisfying what you’re
from Butte upon satisfying what you’re
from Butte upon satisfying what you’re not distinction is of human beings this
not distinction is of human beings this
not distinction is of human beings this is a conclusion of this video called
is a conclusion of this video called
is a conclusion of this video called capitalism of disco of live channel it’s
capitalism of disco of live channel it’s
capitalism of disco of live channel it’s a hamster wheel now people are going
a hamster wheel now people are going
a hamster wheel now people are going from one side to another to buy things
from one side to another to buy things
from one side to another to buy things they don’t need with the money they
they don’t need with the money they
they don’t need with the money they don’t have to impress people they don’t
don’t have to impress people they don’t
don’t have to impress people they don’t like so these people that we consider we
like so these people that we consider we
like so these people that we consider we also exceeded are those taking into
also exceeded are those taking into
also exceeded are those taking into depressives looking for very expensive
depressives looking for very expensive
depressives looking for very expensive waste to create the units they have
waste to create the units they have
waste to create the units they have created themselves like going to remote
created themselves like going to remote
created themselves like going to remote places to recognize themselves these are
places to recognize themselves these are
places to recognize themselves these are desert the dark times of corporations
desert the dark times of corporations
desert the dark times of corporations like the church dream medieval times
like the church dream medieval times
like the church dream medieval times corporations are trying all they can to
corporations are trying all they can to
corporations are trying all they can to maintain its power so that’s why we see
maintain its power so that’s why we see
maintain its power so that’s why we see so many scandals bribery all kinds of of
so many scandals bribery all kinds of of
so many scandals bribery all kinds of of corruption let me see because no
corruption let me see because no
corruption let me see because no businessman and businesswomen there are
businessman and businesswomen there are
businessman and businesswomen there are at the service of capital without even
at the service of capital without even
at the service of capital without even knowing it sometimes looking for a
knowing it sometimes looking for a
knowing it sometimes looking for a personal benefit they act just like
personal benefit they act just like
personal benefit they act just like James Bond they have the license to
James Bond they have the license to
James Bond they have the license to queue as long days delivery good results
queue as long days delivery good results
queue as long days delivery good results to the shareholders back in 2004 I wrote
to the shareholders back in 2004 I wrote
to the shareholders back in 2004 I wrote this book about entrepreneurship in
this book about entrepreneurship in
this book about entrepreneurship in Brazil so interviewed 25 of the most
Brazil so interviewed 25 of the most
Brazil so interviewed 25 of the most important businessman in the country
important businessman in the country
important businessman in the country businessman only there were no women in
businessman only there were no women in
businessman only there were no women in the end of the interview every one of
the end of the interview every one of
the end of the interview every one of them said after I asked them what is the
them said after I asked them what is the
them said after I asked them what is the thing that you regret the most every one
thing that you regret the most every one
thing that you regret the most every one of them said like with few exceptions
of them said like with few exceptions
of them said like with few exceptions that they regretted the most the fact
that they regretted the most the fact
that they regretted the most the fact that it didn’t see their kids raising so
that it didn’t see their kids raising so
that it didn’t see their kids raising so the definition of success are those
the definition of success are those
the definition of success are those people that are working a lot create the
people that are working a lot create the
people that are working a lot create the same traps that we are in Brazil eight
same traps that we are in Brazil eight
same traps that we are in Brazil eight we became a slaves of capital acting
we became a slaves of capital acting
we became a slaves of capital acting like puppets trying to deliver better
like puppets trying to deliver better
like puppets trying to deliver better quarter results just like this writer
quarter results just like this writer
quarter results just like this writer Jonathan Franzen just adding his new
Jonathan Franzen just adding his new
Jonathan Franzen just adding his new book purity he was so hypnotized by
book purity he was so hypnotized by
book purity he was so hypnotized by privilege and self-esteem he didn’t
privilege and self-esteem he didn’t
privilege and self-esteem he didn’t perceive he was just someone else
perceive he was just someone else
perceive he was just someone else instrument but this is on the edge of
instrument but this is on the edge of
instrument but this is on the edge of changing we have to unplug the cyst
changing we have to unplug the cyst
changing we have to unplug the cyst we have created people are not robust
we have created people are not robust
we have created people are not robust they shouldn’t be they have fear they
they shouldn’t be they have fear they
they shouldn’t be they have fear they have feelings they have desires the
have feelings they have desires the
have feelings they have desires the children get sick there are new
children get sick there are new
children get sick there are new references spreading over the globe
references spreading over the globe
references spreading over the globe people that I call the business humans
people that I call the business humans
people that I call the business humans human beings there are working to rescue
human beings there are working to rescue
human beings there are working to rescue the very spirit of a company to attend
the very spirit of a company to attend
the very spirit of a company to attend the people and not the capital let me
the people and not the capital let me
the people and not the capital let me show you some examples in two thousand a
show you some examples in two thousand a
show you some examples in two thousand a bank in Brazil called the bank O’Hara
bank in Brazil called the bank O’Hara
bank in Brazil called the bank O’Hara started to rescue the mission of a bank
started to rescue the mission of a bank
started to rescue the mission of a bank to develop the society so bunco hell he
to develop the society so bunco hell he
to develop the society so bunco hell he started to halter finding slimes of
started to halter finding slimes of
started to halter finding slimes of credit they were given to companies that
credit they were given to companies that
credit they were given to companies that were tearing down the Amazon illegally
were tearing down the Amazon illegally
were tearing down the Amazon illegally also the bank started to do this social
also the bank started to do this social
also the bank started to do this social environmental creases analysis before
environmental creases analysis before
environmental creases analysis before giving money to those companies big
giving money to those companies big
giving money to those companies big companies in general because of that a
companies in general because of that a
companies in general because of that a huge shift happening them in the market
huge shift happening them in the market
huge shift happening them in the market in the Brazilian financial system all
in the Brazilian financial system all
in the Brazilian financial system all banks started to follow this example by
banks started to follow this example by
banks started to follow this example by banco hell because of that as well and
banco hell because of that as well and
banco hell because of that as well and because of other initiatives such as
because of other initiatives such as
because of other initiatives such as microcredit in Pioneer landing for
microcredit in Pioneer landing for
microcredit in Pioneer landing for socially responsible investment funds
socially responsible investment funds
socially responsible investment funds this guy Barbosa has been awarded
this guy Barbosa has been awarded
this guy Barbosa has been awarded with the champions of the earth award
with the champions of the earth award
with the champions of the earth award which is an award given by United
which is an award given by United
which is an award given by United Nations the highest environmental award
Nations the highest environmental award
Nations the highest environmental award the honor he says that in order to
the honor he says that in order to
the honor he says that in order to succeed you have to do the right things
succeed you have to do the right things
succeed you have to do the right things the right way I’ve worked it with him
the right way I’ve worked it with him
the right way I’ve worked it with him for eight years in banca hell during
for eight years in banca hell during
for eight years in banca hell during that time I was a journalist and never
that time I was a journalist and never
that time I was a journalist and never wanted to work in a bank but I decided
wanted to work in a bank but I decided
wanted to work in a bank but I decided to go because of the people that were
to go because of the people that were
to go because of the people that were doing it this great work there and I
doing it this great work there and I
doing it this great work there and I could understand how powerful it is when
could understand how powerful it is when
could understand how powerful it is when the purpose is very clear and people are
the purpose is very clear and people are
the purpose is very clear and people are working for something more than money so
working for something more than money so
working for something more than money so bunco help between 1998 when it was
bunco help between 1998 when it was
bunco help between 1998 when it was acquired by ABN amro a dutch bank and
acquired by ABN amro a dutch bank and
acquired by ABN amro a dutch bank and between 1999 2008 when it was acquired
between 1999 2008 when it was acquired
between 1999 2008 when it was acquired again by bank Santander the financial
again by bank Santander the financial
again by bank Santander the financial capitalization of the bank went up 5.5 x
capitalization of the bank went up 5.5 x
capitalization of the bank went up 5.5 x and the brand went from like 7th most
and the brand went from like 7th most
and the brand went from like 7th most recognized in brazil to the first one so
recognized in brazil to the first one so
recognized in brazil to the first one so it’s very powerful when you can align
it’s very powerful when you can align
it’s very powerful when you can align purpose
purpose
purpose businesses in two thousand this company
businesses in two thousand this company
businesses in two thousand this company called naturae it’s a cosmetic companies
called naturae it’s a cosmetic companies
called naturae it’s a cosmetic companies in Brazil created this product line
in Brazil created this product line
in Brazil created this product line called echoes made of shampoos moisture
called echoes made of shampoos moisture
called echoes made of shampoos moisture creams soap bars those products are made
creams soap bars those products are made
creams soap bars those products are made in conjunction with the tribes in the
in conjunction with the tribes in the
in conjunction with the tribes in the Amazon if the community is living by the
Amazon if the community is living by the
Amazon if the community is living by the rivers so instead of putting the down
rivers so instead of putting the down
rivers so instead of putting the down the forests those those communities are
the forests those those communities are
the forests those those communities are generating income with the forest
generating income with the forest
generating income with the forest standing it’s a good way to create value
standing it’s a good way to create value
standing it’s a good way to create value now Twitter and this company is led by a
now Twitter and this company is led by a
now Twitter and this company is led by a guy the founder is called the gil amelio
guy the founder is called the gil amelio
guy the founder is called the gil amelio recently guillelm leona to relaunch at
recently guillelm leona to relaunch at
recently guillelm leona to relaunch at this environmental profit and loss
this environmental profit and loss
this environmental profit and loss initiative to show that it’s possible to
initiative to show that it’s possible to
initiative to show that it’s possible to measure the impact we causing
measure the impact we causing
measure the impact we causing environment while producing goods turn
environment while producing goods turn
environment while producing goods turn into a billionaire after notorious IPO
into a billionaire after notorious IPO
into a billionaire after notorious IPO Guilherme all bought a place in by year
Guilherme all bought a place in by year
Guilherme all bought a place in by year and he moved there he understood that it
and he moved there he understood that it
and he moved there he understood that it could try to develop the the community
could try to develop the the community
could try to develop the the community around him instead of only enjoying
around him instead of only enjoying
around him instead of only enjoying paradise so he started to foster local
paradise so he started to foster local
paradise so he started to foster local initiatives and he also created this NGO
initiatives and he also created this NGO
initiatives and he also created this NGO to developing a new breed of politicians
to developing a new breed of politicians
to developing a new breed of politicians based on long-term thinking and also
based on long-term thinking and also
based on long-term thinking and also sustainability he also created a toes
sustainability he also created a toes
sustainability he also created a toes and enjoying Brazil to create a
and enjoying Brazil to create a
and enjoying Brazil to create a corporate governance framework for
corporate governance framework for
corporate governance framework for companies wanted to put sustainability
companies wanted to put sustainability
companies wanted to put sustainability into this daily lives so Galan we could
into this daily lives so Galan we could
into this daily lives so Galan we could be there enjoying his property by the
be there enjoying his property by the
be there enjoying his property by the seem desperate the co-pays place in
seem desperate the co-pays place in
seem desperate the co-pays place in Brazil called by ear considered by
Brazil called by ear considered by
Brazil called by ear considered by column University one of the most
column University one of the most
column University one of the most diverse in the world but no he’s
diverse in the world but no he’s
diverse in the world but no he’s fighting hard the status quo to prove
fighting hard the status quo to prove
fighting hard the status quo to prove that is possible to do Beezus legally
that is possible to do Beezus legally
that is possible to do Beezus legally and in inclusive way he says it’s not
and in inclusive way he says it’s not
and in inclusive way he says it’s not about being a good guy but there are
about being a good guy but there are
about being a good guy but there are many business opportunities aligned with
many business opportunities aligned with
many business opportunities aligned with the welfare of society the same reason
the welfare of society the same reason
the welfare of society the same reason why companies were born another example
why companies were born another example
why companies were born another example this guy here Yvonne schwinn are created
this guy here Yvonne schwinn are created
this guy here Yvonne schwinn are created Patagonia a company in Ventura
Patagonia a company in Ventura
Patagonia a company in Ventura California he started producing rock
California he started producing rock
California he started producing rock climbing and equipments for him in his
climbing and equipments for him in his
climbing and equipments for him in his friends and all of a sudden people
friends and all of a sudden people
friends and all of a sudden people wanted to buy more and more of it even
wanted to buy more and more of it even
wanted to buy more and more of it even though he didn’t want to become a
though he didn’t want to become a
though he didn’t want to become a businessman he created this business
businessman he created this business
businessman he created this business which is a reference for the world right
which is a reference for the world right
which is a reference for the world right now
now
now how to produce goods and minimizing
how to produce goods and minimizing
how to produce goods and minimizing impact on the environment as a surfer
impact on the environment as a surfer
impact on the environment as a surfer like to say that Patagonia recently
like to say that Patagonia recently
like to say that Patagonia recently launched it helix a plant-based textio
launched it helix a plant-based textio
launched it helix a plant-based textio use it to replace I obeys neoprene in
use it to replace I obeys neoprene in
use it to replace I obeys neoprene in the making of water sports Wed sweets he
the making of water sports Wed sweets he
the making of water sports Wed sweets he wrote this biography called let my
wrote this biography called let my
wrote this biography called let my people go surfing because he believes
people go surfing because he believes
people go surfing because he believes when the conditions are good for surfing
when the conditions are good for surfing
when the conditions are good for surfing or for go for any other outdoor activity
or for go for any other outdoor activity
or for go for any other outdoor activity people should go there enjoy nature they
people should go there enjoy nature they
people should go there enjoy nature they can do the job afterwards after all
can do the job afterwards after all
can do the job afterwards after all people are not slaves on the Capitol
people are not slaves on the Capitol
people are not slaves on the Capitol dome Marcelo at this is the leader from
dome Marcelo at this is the leader from
dome Marcelo at this is the leader from the indigenous communities of Kiros
the indigenous communities of Kiros
the indigenous communities of Kiros leaving the heights of who oppose
leaving the heights of who oppose
leaving the heights of who oppose sangati a secret mountain near Cusco in
sangati a secret mountain near Cusco in
sangati a secret mountain near Cusco in Peru said that money should serve
Peru said that money should serve
Peru said that money should serve freedom happiness and isness how wise
freedom happiness and isness how wise
freedom happiness and isness how wise those words are how do we relate with
those words are how do we relate with
those words are how do we relate with that in our daily life to the
that in our daily life to the
that in our daily life to the institutions that we work for some
institutions that we work for some
institutions that we work for some people say that economy is the purpose
people say that economy is the purpose
people say that economy is the purpose and the people are the means but that if
and the people are the means but that if
and the people are the means but that if there were no people there would be no
there were no people there would be no
there were no people there would be no economy so people aren’t there for the
economy so people aren’t there for the
economy so people aren’t there for the capital capital is there for the people
capital capital is there for the people
capital capital is there for the people when she was aged eight years old the
when she was aged eight years old the
when she was aged eight years old the fathers of an elusive vilela died in a
fathers of an elusive vilela died in a
fathers of an elusive vilela died in a plane crash they were the shareholders
plane crash they were the shareholders
plane crash they were the shareholders of the largest bank in Brazil so all of
of the largest bank in Brazil so all of
of the largest bank in Brazil so all of sunday she became a billionaire some
sunday she became a billionaire some
sunday she became a billionaire some years later she found out that a huge
years later she found out that a huge
years later she found out that a huge piece of landing some paula was occupied
piece of landing some paula was occupied
piece of landing some paula was occupied by people living there are thousands of
by people living there are thousands of
by people living there are thousands of people instead of sending the people
people instead of sending the people
people instead of sending the people away in reclaiming the land she started
away in reclaiming the land she started
away in reclaiming the land she started this angel to create development
this angel to create development
this angel to create development opportunities for all these people so
opportunities for all these people so
opportunities for all these people so she created a school she created some
she created a school she created some
she created a school she created some courses and one day one of these
courses and one day one of these
courses and one day one of these students came in to her and said to whom
students came in to her and said to whom
students came in to her and said to whom should I be angry with someone told me
should I be angry with someone told me
should I be angry with someone told me that I fell went to school and learn how
that I fell went to school and learn how
that I fell went to school and learn how to read someone I would become some day
to read someone I would become some day
to read someone I would become some day I would become someone but until today I
I would become someone but until today I
I would become someone but until today I did I didn’t know how to read but until
did I didn’t know how to read but until
did I didn’t know how to read but until today I don’t know how to read a paper
today I don’t know how to read a paper
today I don’t know how to read a paper about economy or an article about
about economy or an article about
about economy or an article about economy under any given paper so
economy under any given paper so
economy under any given paper so who against who should I be angry with
who against who should I be angry with
who against who should I be angry with and she didn’t know the answer but she
and she didn’t know the answer but she
and she didn’t know the answer but she kept going her work to develop people to
kept going her work to develop people to
kept going her work to develop people to give them the opportunity to develop
give them the opportunity to develop
give them the opportunity to develop them full potential recently I learned
them full potential recently I learned
them full potential recently I learned that the angel she created started to do
that the angel she created started to do
that the angel she created started to do i started doing documentaries about
i started doing documentaries about
i started doing documentaries about advertising and consumerism for children
advertising and consumerism for children
advertising and consumerism for children this year Alana launched it is moved
this year Alana launched it is moved
this year Alana launched it is moved called the beginning of life it is a
called the beginning of life it is a
called the beginning of life it is a movie that tells the importance of
movie that tells the importance of
movie that tells the importance of raising kids between being born and
raising kids between being born and
raising kids between being born and seven years old this movie was created
seven years old this movie was created
seven years old this movie was created by UNICEF to more than 200 countries in
by UNICEF to more than 200 countries in
by UNICEF to more than 200 countries in one day to raise awareness about
one day to raise awareness about
one day to raise awareness about importance of education in their early
importance of education in their early
importance of education in their early stages of life so now Lucy she develops
stages of life so now Lucy she develops
stages of life so now Lucy she develops her potential to create possibilities
her potential to create possibilities
her potential to create possibilities for human beings develop develop their
for human beings develop develop their
for human beings develop develop their full potential clothing should be in a
full potential clothing should be in a
full potential clothing should be in a next frontier in Japan Sofia merely
next frontier in Japan Sofia merely
next frontier in Japan Sofia merely founded people three the first company
founded people three the first company
founded people three the first company in the world to guarantee fair trade in
in the world to guarantee fair trade in
in the world to guarantee fair trade in production environmental and
production environmental and
production environmental and environmental production practices she
environmental production practices she
environmental production practices she created this first fair trade and
created this first fair trade and
created this first fair trade and organic cotton supply chain nearly 20
organic cotton supply chain nearly 20
organic cotton supply chain nearly 20 years ago people is also the first
years ago people is also the first
years ago people is also the first company to develop certified clothing in
company to develop certified clothing in
company to develop certified clothing in any developing in developing countries
any developing in developing countries
any developing in developing countries clothing industry is only second to
clothing industry is only second to
clothing industry is only second to audio industry in terms of pollution in
audio industry in terms of pollution in
audio industry in terms of pollution in the planet as the true cost documentary
the planet as the true cost documentary
the planet as the true cost documentary shows it every year we produce eight
shows it every year we produce eight
shows it every year we produce eight billion new pieces of clothing this is
billion new pieces of clothing this is
billion new pieces of clothing this is 400 more than we just did two decades
400 more than we just did two decades
400 more than we just did two decades ago to produce such amount of cheap
ago to produce such amount of cheap
ago to produce such amount of cheap pieces of clothing people inland desert
pieces of clothing people inland desert
pieces of clothing people inland desert less than a dollar a day in places like
less than a dollar a day in places like
less than a dollar a day in places like Pakistan and Bangladesh every cheap
Pakistan and Bangladesh every cheap
Pakistan and Bangladesh every cheap piece produced by fast fashion chains
piece produced by fast fashion chains
piece produced by fast fashion chains like Zara forever 21 hmm we know some of
like Zara forever 21 hmm we know some of
like Zara forever 21 hmm we know some of them causes suffering and pollution
them causes suffering and pollution
them causes suffering and pollution sometimes those pieces are bought and
sometimes those pieces are bought and
sometimes those pieces are bought and not even use it how fair is that why do
not even use it how fair is that why do
not even use it how fair is that why do we have to have people being exploited
we have to have people being exploited
we have to have people being exploited and live in difficult lives in order for
and live in difficult lives in order for
and live in difficult lives in order for us wear fancy clothes that are made out
us wear fancy clothes that are made out
us wear fancy clothes that are made out of sweating blood
we have to find back the love between
we have to find back the love between companies and people because we don’t
companies and people because we don’t
companies and people because we don’t want to be known as the next slave
want to be known as the next slave
want to be known as the next slave masters like buying things without
masters like buying things without
masters like buying things without thinking about it we need more of those
thinking about it we need more of those
thinking about it we need more of those love narratives like fabulous ill Hermes
love narratives like fabulous ill Hermes
love narratives like fabulous ill Hermes analysis Sofia Yvonne’s these people are
analysis Sofia Yvonne’s these people are
analysis Sofia Yvonne’s these people are the human beings there are risking the
the human beings there are risking the
the human beings there are risking the mission the missing link of the
mission the missing link of the
mission the missing link of the company’s a purpose why they exist
company’s a purpose why they exist
company’s a purpose why they exist nobody creates this is space to connect
nobody creates this is space to connect
nobody creates this is space to connect to make people be part of something
to make people be part of something
to make people be part of something greater than than the other than they
greater than than the other than they
greater than than the other than they are because they bring this possibility
are because they bring this possibility
are because they bring this possibility of evolution and connection with our
of evolution and connection with our
of evolution and connection with our home planet Earth why this is so
home planet Earth why this is so
home planet Earth why this is so difficult does he have to do with
difficult does he have to do with
difficult does he have to do with egotism forget Milton Friedman’s called
egotism forget Milton Friedman’s called
egotism forget Milton Friedman’s called moto the business of business is
moto the business of business is
moto the business of business is business this is outdated this brought
business this is outdated this brought
business this is outdated this brought us to a place where the business itself
us to a place where the business itself
us to a place where the business itself is the thing to be worshipped wild
is the thing to be worshipped wild
is the thing to be worshipped wild capitalism is a manifestation of egotism
capitalism is a manifestation of egotism
capitalism is a manifestation of egotism our path is to go from egotism to all
our path is to go from egotism to all
our path is to go from egotism to all tourism company is like Patagonia natua
tourism company is like Patagonia natua
tourism company is like Patagonia natua Ben & Jerry’s whole foods people three
Ben & Jerry’s whole foods people three
Ben & Jerry’s whole foods people three they’re showing this is possible we
they’re showing this is possible we
they’re showing this is possible we can’t we can do this a different way
can’t we can do this a different way
can’t we can do this a different way like for example the big carbs and the
like for example the big carbs and the
like for example the big carbs and the conscious capitalism are proving that
conscious capitalism are proving that
conscious capitalism are proving that some companies that relate and think
some companies that relate and think
some companies that relate and think about the planet they can do good and
about the planet they can do good and
about the planet they can do good and bring good results as well it this is
bring good results as well it this is
bring good results as well it this is totally possible there’s to put another
totally possible there’s to put another
totally possible there’s to put another layer there is an spiritual awakening
layer there is an spiritual awakening
layer there is an spiritual awakening happening in the planet right now
happening in the planet right now
happening in the planet right now companies have been going through these
companies have been going through these
companies have been going through these as well it does nothing it does not have
as well it does nothing it does not have
as well it does nothing it does not have to do if the religion in the workplace
to do if the religion in the workplace
to do if the religion in the workplace it is just need to reconcile with the
it is just need to reconcile with the
it is just need to reconcile with the human aspect of the businesses it’s just
human aspect of the businesses it’s just
human aspect of the businesses it’s just not it’s not just economy stupid there’s
not it’s not just economy stupid there’s
not it’s not just economy stupid there’s more on the table those real human
more on the table those real human
more on the table those real human beings I no idea rescue the missing link
beings I no idea rescue the missing link
beings I no idea rescue the missing link the mission why companies were born to
the mission why companies were born to
the mission why companies were born to connect us to good opportunity to
connect us to good opportunity to
connect us to good opportunity to develop develop themselves this is the
develop develop themselves this is the
develop develop themselves this is the opportunity we have to be aware about
opportunity we have to be aware about
opportunity we have to be aware about the movement
the movement
the movement those business humans are creating they
those business humans are creating they
those business humans are creating they are they are bringing to the table an
are they are bringing to the table an
are they are bringing to the table an opportunity for us to evolve to excel
opportunity for us to evolve to excel
opportunity for us to evolve to excel why we think about how we invest our
why we think about how we invest our
why we think about how we invest our time money and energy in this planet is
time money and energy in this planet is
time money and energy in this planet is it to make money only or easy to have a
it to make money only or easy to have a
it to make money only or easy to have a good and meaningful right looking for
good and meaningful right looking for
good and meaningful right looking for happiness and liberation thank you
”
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