[Applause] thank you to both Steve and
so picture the theme
so picture the theme it’s an August afternoon in beautiful
it’s an August afternoon in beautiful
it’s an August afternoon in beautiful English countryside which means it’s
English countryside which means it’s
English countryside which means it’s sort of overcast but nevertheless we’re
sort of overcast but nevertheless we’re
sort of overcast but nevertheless we’re in a beautiful village that could double
in a beautiful village that could double
in a beautiful village that could double for Downton or typically the bees are
for Downton or typically the bees are
for Downton or typically the bees are buzzing in the hedgerows the combines
buzzing in the hedgerows the combines
buzzing in the hedgerows the combines bringing in the harvest and we’ve driven
bringing in the harvest and we’ve driven
bringing in the harvest and we’ve driven through some utter new chocolate of
through some utter new chocolate of
through some utter new chocolate of scenery to get here and for various
scenery to get here and for various
scenery to get here and for various reasons that I won’t bore you with we
reasons that I won’t bore you with we
reasons that I won’t bore you with we didn’t really have a formal family
didn’t really have a formal family
didn’t really have a formal family getaway this summer we actually had a
getaway this summer we actually had a
getaway this summer we actually had a staycation and so I did what any
staycation and so I did what any
staycation and so I did what any self-respecting social media mother
self-respecting social media mother
self-respecting social media mother would do I got myself on Pinterest and I
would do I got myself on Pinterest and I
would do I got myself on Pinterest and I looked up summer bucket lists and what
looked up summer bucket lists and what
looked up summer bucket lists and what came up was geocaching and that’s the
came up was geocaching and that’s the
came up was geocaching and that’s the reason that we’re in this glorious
reason that we’re in this glorious
reason that we’re in this glorious pastoral middle as a parenting writer
pastoral middle as a parenting writer
pastoral middle as a parenting writer who’ve been moved to the countryside
who’ve been moved to the countryside
who’ve been moved to the countryside after having a baby and yes I know
after having a baby and yes I know
after having a baby and yes I know that’s a terrible cliche I’ve been
that’s a terrible cliche I’ve been
that’s a terrible cliche I’ve been reading about geocaching for years but I
reading about geocaching for years but I
reading about geocaching for years but I haven’t really got rounded to it because
haven’t really got rounded to it because
haven’t really got rounded to it because I had four babies in five years so back
I had four babies in five years so back
I had four babies in five years so back to this glorious dawn and my friends and
to this glorious dawn and my friends and
to this glorious dawn and my friends and her two daughters and me and my two sons
her two daughters and me and my two sons
her two daughters and me and my two sons who decided we’re going to give up go
who decided we’re going to give up go
who decided we’re going to give up go and we head out to this target-rich
and we head out to this target-rich
and we head out to this target-rich environment and obviously in this day
environment and obviously in this day
environment and obviously in this day and age I can’t take it upon myself to
and age I can’t take it upon myself to
and age I can’t take it upon myself to just stop and enjoy the moment no I have
just stop and enjoy the moment no I have
just stop and enjoy the moment no I have to document it so I’m taking some
to document it so I’m taking some
to document it so I’m taking some pictures of a closeup of a cow part
pictures of a closeup of a cow part
pictures of a closeup of a cow part and then my friend’s daughter spies the
and then my friend’s daughter spies the
and then my friend’s daughter spies the ponies and all four children jump up
ponies and all four children jump up
ponies and all four children jump up onto a fire five games and the resulting
onto a fire five games and the resulting
onto a fire five games and the resulting image that we take the first that we
image that we take the first that we
image that we take the first that we take it’s like a cross between and
take it’s like a cross between and
take it’s like a cross between and vintage Enid Blyton cover and a page
vintage Enid Blyton cover and a page
vintage Enid Blyton cover and a page from the mini very casual but to get
from the mini very casual but to get
from the mini very casual but to get here we had to traverse and navigate
here we had to traverse and navigate
here we had to traverse and navigate down an incredibly narrow footpath that
down an incredibly narrow footpath that
down an incredibly narrow footpath that was basically a jungle of stinging
was basically a jungle of stinging
was basically a jungle of stinging nettles this being one day in this
nettles this being one day in this
nettles this being one day in this summer work it didn’t pour were draining
summer work it didn’t pour were draining
summer work it didn’t pour were draining on for sure my sons were giving their
on for sure my sons were giving their
on for sure my sons were giving their shorts their annual airing and so
shorts their annual airing and so
shorts their annual airing and so despite our encouragement for them to
despite our encouragement for them to
despite our encouragement for them to tread the nettles down and you know try
tread the nettles down and you know try
tread the nettles down and you know try and avoid getting stung they ended up
and avoid getting stung they ended up
and avoid getting stung they ended up pretty badly stung and my sons are nine
pretty badly stung and my sons are nine
pretty badly stung and my sons are nine and six so you can imagine they
and six so you can imagine they
and six so you can imagine they complained about it a lot I wonder if
complained about it a lot I wonder if
complained about it a lot I wonder if you can imagine which of the two images
you can imagine which of the two images
you can imagine which of the two images I wanted to post on Instagram looks a
I wanted to post on Instagram looks a
I wanted to post on Instagram looks a bit like American Buddhist isn’t it in
bit like American Buddhist isn’t it in
bit like American Buddhist isn’t it in my work I help businesses understand how
my work I help businesses understand how
my work I help businesses understand how various social networks get people to
various social networks get people to
various social networks get people to understand them get people to know them
understand them get people to know them
understand them get people to know them to like them to trust them and
to like them to trust them and
to like them to trust them and ultimately to do business with them and
ultimately to do business with them and
ultimately to do business with them and to do that we make sure that we have the
to do that we make sure that we have the
to do that we make sure that we have the right message on the right network at
right message on the right network at
right message on the right network at the right time but increasingly I’m
the right time but increasingly I’m
the right time but increasingly I’m noticing that individuals are looking
noticing that individuals are looking
noticing that individuals are looking for that same level of corporate
for that same level of corporate
for that same level of corporate branding and looking for the same amount
branding and looking for the same amount
branding and looking for the same amount of suits of that level of stuff of
of suits of that level of stuff of
of suits of that level of stuff of professional branding and messaging I
professional branding and messaging I
professional branding and messaging I noticed a mother on Facebook posting
noticed a mother on Facebook posting
noticed a mother on Facebook posting about what a wonderful day she’s had and
about what a wonderful day she’s had and
about what a wonderful day she’s had and I know for a fact that she was at the
I know for a fact that she was at the
I know for a fact that she was at the doctors being prescribed antidepressants
doctors being prescribed antidepressants
doctors being prescribed antidepressants there’s nothing wrong with eating anti
there’s nothing wrong with eating anti
there’s nothing wrong with eating anti depressed
depressed
depressed but this need to constantly apply the
but this need to constantly apply the
but this need to constantly apply the filter to everything that we do has
filter to everything that we do has
filter to everything that we do has become a literal example of what Simon
become a literal example of what Simon
become a literal example of what Simon Simon Says side the side access which is
Simon Says side the side access which is
Simon Says side the side access which is we’re growing up in a Facebook and
we’re growing up in a Facebook and
we’re growing up in a Facebook and Instagram world in other words we’re
Instagram world in other words we’re
Instagram world in other words we’re good they’re putting filters on things
good they’re putting filters on things
good they’re putting filters on things we’re really good at showing people that
we’re really good at showing people that
we’re really good at showing people that life is amazing
life is amazing
life is amazing even though I’m depressed I completely
even though I’m depressed I completely
even though I’m depressed I completely understand and have lived through my
understand and have lived through my
understand and have lived through my solution that being a mother at home
solution that being a mother at home
solution that being a mother at home with small children is I remember being
with small children is I remember being
with small children is I remember being desperate for human company and that’s
desperate for human company and that’s
desperate for human company and that’s actually where social media came into
actually where social media came into
actually where social media came into its own even now 10 years later the
its own even now 10 years later the
its own even now 10 years later the majority of my phone my friends live in
majority of my phone my friends live in
majority of my phone my friends live in my phone on what’s up and on Facebook
my phone on what’s up and on Facebook
my phone on what’s up and on Facebook but the ones that I feel closest to are
but the ones that I feel closest to are
but the ones that I feel closest to are the ones who only post Envy invoking
the ones who only post Envy invoking
the ones who only post Envy invoking holidays with their own or the
holidays with their own or the
holidays with their own or the fresh-faced children and pristine
fresh-faced children and pristine
fresh-faced children and pristine uniforms on the first day of school
uniforms on the first day of school
uniforms on the first day of school I like seeing this people I feel closest
I like seeing this people I feel closest
I like seeing this people I feel closest to the ones who share reality because if
to the ones who share reality because if
to the ones who share reality because if everyone is curating what we see of
everyone is curating what we see of
everyone is curating what we see of their lives it’s much harder for us to
their lives it’s much harder for us to
their lives it’s much harder for us to connect and relate to people on a
connect and relate to people on a
connect and relate to people on a genuine level we live in a world that is
genuine level we live in a world that is
genuine level we live in a world that is so rich with social media display that
so rich with social media display that
so rich with social media display that there are blogging conferences for
there are blogging conferences for
there are blogging conferences for parents to learn how better to style and
parents to learn how better to style and
parents to learn how better to style and photograph their lives in order to get
photograph their lives in order to get
photograph their lives in order to get paid for it while we can make those
paid for it while we can make those
paid for it while we can make those other fun things it’s important to
other fun things it’s important to
other fun things it’s important to remember that we can’t actually control
remember that we can’t actually control
remember that we can’t actually control or remember that or control or predict
or remember that or control or predict
or remember that or control or predict what we’re going to remember which of
what we’re going to remember which of
what we’re going to remember which of our memories are going to encapsulate
our memories are going to encapsulate
our memories are going to encapsulate our psyches our deepest psyches and
our psyches our deepest psyches and
our psyches our deepest psyches and which are going to evaporate without
which are going to evaporate without
which are going to evaporate without trace when I was five my father was
trace when I was five my father was
trace when I was five my father was posted in you
posted in you
posted in you Island and during that whole
Island and during that whole
Island and during that whole extraordinary 365 days of my life is
extraordinary 365 days of my life is
extraordinary 365 days of my life is reduced to a flicker of mere memories
reduced to a flicker of mere memories
reduced to a flicker of mere memories the smell of the elementary school
the smell of the elementary school
the smell of the elementary school classroom eating a leftover cheese
classroom eating a leftover cheese
classroom eating a leftover cheese sandwich from a Strawberry Shortcake
sandwich from a Strawberry Shortcake
sandwich from a Strawberry Shortcake lunchbox my mother sure was me that I
lunchbox my mother sure was me that I
lunchbox my mother sure was me that I wrote the iconic yellow school bus that
wrote the iconic yellow school bus that
wrote the iconic yellow school bus that we see in the films every day for a year
we see in the films every day for a year
we see in the films every day for a year and I don’t remember it at all so what’s
and I don’t remember it at all so what’s
and I don’t remember it at all so what’s causing this need to apply a filter well
causing this need to apply a filter well
causing this need to apply a filter well we all want our lives to be successful
we all want our lives to be successful
we all want our lives to be successful the truth is and the truth is that we’re
the truth is and the truth is that we’re
the truth is and the truth is that we’re all seeking here approval the number of
all seeking here approval the number of
all seeking here approval the number of lights equates to the amount of success
lights equates to the amount of success
lights equates to the amount of success we all feel peer pressure to only posts
we all feel peer pressure to only posts
we all feel peer pressure to only posts a good day but the truth is there are
a good day but the truth is there are
a good day but the truth is there are those who are enjoying huge online
those who are enjoying huge online
those who are enjoying huge online success by posting the brutal truth let
success by posting the brutal truth let
success by posting the brutal truth let me give you three examples there’s Ross
me give you three examples there’s Ross
me give you three examples there’s Ross Morrison McGill from teacher toolkit
Morrison McGill from teacher toolkit
Morrison McGill from teacher toolkit who’s recently been posting about mental
who’s recently been posting about mental
who’s recently been posting about mental health and teaching you can’t get more
health and teaching you can’t get more
health and teaching you can’t get more honest and raw than that
honest and raw than that
honest and raw than that Katie Kirby from Heritage in which is a
Katie Kirby from Heritage in which is a
Katie Kirby from Heritage in which is a wonderfully entitled vlog but entirely
wonderfully entitled vlog but entirely
wonderfully entitled vlog but entirely encapsulated and also Jill Sims from
encapsulated and also Jill Sims from
encapsulated and also Jill Sims from PETA and Jenny both of those hilariously
PETA and Jenny both of those hilariously
PETA and Jenny both of those hilariously an excruciatingly ly give detail on the
an excruciatingly ly give detail on the
an excruciatingly ly give detail on the not so brilliant days but what’s really
not so brilliant days but what’s really
not so brilliant days but what’s really interesting is when you give people the
interesting is when you give people the
interesting is when you give people the opportunity to tell the truth before I
opportunity to tell the truth before I
opportunity to tell the truth before I did what I do now I look to talk to the
did what I do now I look to talk to the
did what I do now I look to talk to the community at Mumsnet
community at Mumsnet
community at Mumsnet a little over ten years and the key to
a little over ten years and the key to
a little over ten years and the key to Mumsnet success is the fact that people
Mumsnet success is the fact that people
Mumsnet success is the fact that people can anonymously and therefore honestly
can anonymously and therefore honestly
can anonymously and therefore honestly ask questions of their online here but
ask questions of their online here but
ask questions of their online here but they would never ask in real life
they would never ask in real life
they would never ask in real life because it would shatter the illusion
because it would shatter the illusion
because it would shatter the illusion that everyone has the are
that everyone has the are
that everyone has the are and the light is perfect I have seen
and the light is perfect I have seen
and the light is perfect I have seen amazing things happen on social media
amazing things happen on social media
amazing things happen on social media when people online I have seen suicides
when people online I have seen suicides
when people online I have seen suicides prevented because online posters have
prevented because online posters have
prevented because online posters have talked someone out of committing suicide
talked someone out of committing suicide
talked someone out of committing suicide I have seen serious illnesses diagnosed
I have seen serious illnesses diagnosed
I have seen serious illnesses diagnosed from their symptoms where doctors have
from their symptoms where doctors have
from their symptoms where doctors have said things are fine I have seen
said things are fine I have seen
said things are fine I have seen domestic violence victims explain having
domestic violence victims explain having
domestic violence victims explain having helps to understand that not only is
helps to understand that not only is
helps to understand that not only is there a problem in the relationship but
there a problem in the relationship but
there a problem in the relationship but given emotional practical tangible
given emotional practical tangible
given emotional practical tangible support on how to leave where to go and
support on how to leave where to go and
support on how to leave where to go and what to take with them when they do so
what to take with them when they do so
what to take with them when they do so we know that people out there aren’t
we know that people out there aren’t
we know that people out there aren’t having brilliant days all the time
having brilliant days all the time
having brilliant days all the time and we also know that there are those
and we also know that there are those
and we also know that there are those out there willing to support them but we
out there willing to support them but we
out there willing to support them but we feel uncomfortable asking for help in an
feel uncomfortable asking for help in an
feel uncomfortable asking for help in an anonymous way increasingly we’re coming
anonymous way increasingly we’re coming
anonymous way increasingly we’re coming to recognize that social media is the
to recognize that social media is the
to recognize that social media is the definitive record of our lives Facebook
definitive record of our lives Facebook
definitive record of our lives Facebook even has its own memory section it will
even has its own memory section it will
even has its own memory section it will give you precisely what you posted on
give you precisely what you posted on
give you precisely what you posted on this give attain any number of years
this give attain any number of years
this give attain any number of years before sort of like a highlights reel at
before sort of like a highlights reel at
before sort of like a highlights reel at the end of a contestants run on
the end of a contestants run on
the end of a contestants run on strengthening but you know the
strengthening but you know the
strengthening but you know the difference between what the producers
difference between what the producers
difference between what the producers know and the bits that we edit ourselves
know and the bits that we edit ourselves
know and the bits that we edit ourselves is that they know that too much of a
is that they know that too much of a
is that they know that too much of a good thing because saccharine and faith
good thing because saccharine and faith
good thing because saccharine and faith if the X Factor only showed I know you
if the X Factor only showed I know you
if the X Factor only showed I know you love the X right here if the X Factor
love the X right here if the X Factor
love the X right here if the X Factor only showed footage of phenomenal
only showed footage of phenomenal
only showed footage of phenomenal singers and not the part where people
singers and not the part where people
singers and not the part where people forgot their lines or sang off-key or if
forgot their lines or sang off-key or if
forgot their lines or sang off-key or if just struggling with the process then we
just struggling with the process then we
just struggling with the process then we wouldn’t have the journey showing the
wouldn’t have the journey showing the
wouldn’t have the journey showing the all one a little bit of room for growth
all one a little bit of room for growth
all one a little bit of room for growth we all want that before and after if
we all want that before and after if
we all want that before and after if you’re only showing
you’re only showing
you’re only showing rosy highlights and best bits and you
rosy highlights and best bits and you
rosy highlights and best bits and you haven’t got that journey since I’ve been
haven’t got that journey since I’ve been
haven’t got that journey since I’ve been talking over 300,000 pictures have been
talking over 300,000 pictures have been
talking over 300,000 pictures have been posted to Instagram using who knows how
posted to Instagram using who knows how
posted to Instagram using who knows how I closes and how much Photoshop 6000 new
I closes and how much Photoshop 6000 new
I closes and how much Photoshop 6000 new profiles created on Facebook so what I’d
profiles created on Facebook so what I’d
profiles created on Facebook so what I’d like you to do like is the next time you
like you to do like is the next time you
like you to do like is the next time you go to post think about whether you’ll be
go to post think about whether you’ll be
go to post think about whether you’ll be honest whether you’re telling the whole
honest whether you’re telling the whole
honest whether you’re telling the whole truth or whether you’re using the pick
truth or whether you’re using the pick
truth or whether you’re using the pick of the best fits our lives have great
of the best fits our lives have great
of the best fits our lives have great deaths but social media rarely depicts
deaths but social media rarely depicts
deaths but social media rarely depicts this at all
this at all
this at all why not post a picture of the time the
why not post a picture of the time the
why not post a picture of the time the baby penguins are top of sunna pram or
baby penguins are top of sunna pram or
baby penguins are top of sunna pram or explain but when you went to the beach
explain but when you went to the beach
explain but when you went to the beach it took two hours to get there because
it took two hours to get there because
it took two hours to get there because of the traffic jams and then when you’ve
of the traffic jams and then when you’ve
of the traffic jams and then when you’ve got there it’s potty training by the
got there it’s potty training by the
got there it’s potty training by the tiny pull of the ice cream in the end
tiny pull of the ice cream in the end
tiny pull of the ice cream in the end what bringing us closer is being honest
what bringing us closer is being honest
what bringing us closer is being honest with each other now we throw balls to
with each other now we throw balls to
with each other now we throw balls to suggest that the next time you stop
you
you [Applause]
”
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