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Why Stories Captivate | Tomas Pueyo | TEDxHumboldtBay


the elder omo sapiens hubble’s towards

the elder omo sapiens hubble’s towards the fire the younglings gather around

the fire the younglings gather around

the fire the younglings gather around him and sit down in silence they’re

him and sit down in silence they’re

him and sit down in silence they’re easier to hear from the most famous

easier to hear from the most famous

easier to hear from the most famous hunter of the tribe he wants to impart

hunter of the tribe he wants to impart

hunter of the tribe he wants to impart his knowledge he clears his throat and

his knowledge he clears his throat and

his knowledge he clears his throat and begins there is a 25% probability of

begins there is a 25% probability of

begins there is a 25% probability of finding predators near the river big

finding predators near the river big

finding predators near the river big felines run 50% faster than humans trees

felines run 50% faster than humans trees

felines run 50% faster than humans trees double the lifespan of helpless hunters

double the lifespan of helpless hunters

double the lifespan of helpless hunters poor younglings do you think they’re

poor younglings do you think they’re

poor younglings do you think they’re gonna remember anything have you been in

gonna remember anything have you been in

gonna remember anything have you been in a situation like that where you were

a situation like that where you were

a situation like that where you were bored to death in a presentation and

bored to death in a presentation and

bored to death in a presentation and what about that poor hunter

what about that poor hunter

what about that poor hunter he spent a lifetime honing his skills as

he spent a lifetime honing his skills as

he spent a lifetime honing his skills as a hunter and way too many hours on that

a hunter and way too many hours on that

a hunter and way too many hours on that power point and yet his experience is

power point and yet his experience is

power point and yet his experience is going to die with him because he

going to die with him because he

going to die with him because he couldn’t communicate it if you’ve ever

couldn’t communicate it if you’ve ever

couldn’t communicate it if you’ve ever been in a situation like that where you

been in a situation like that where you

been in a situation like that where you try to teach something to somebody but

try to teach something to somebody but

try to teach something to somebody but you you can’t get him to remember

you you can’t get him to remember

you you can’t get him to remember anything say I if you’ve ever tried to

anything say I if you’ve ever tried to

anything say I if you’ve ever tried to convince somebody of something with

convince somebody of something with

convince somebody of something with arguments with reason but they don’t

arguments with reason but they don’t

arguments with reason but they don’t reason they don’t listen to arguments

reason they don’t listen to arguments

reason they don’t listen to arguments say I this has happened to all of us

being right is not enough we need to be

being right is not enough we need to be able to communicate in it for that facts

able to communicate in it for that facts

able to communicate in it for that facts and reason just don’t make it that’s why

and reason just don’t make it that’s why

and reason just don’t make it that’s why the most famous dead speakers in the

the most famous dead speakers in the

the most famous dead speakers in the world only spend 25% of their talks

world only spend 25% of their talks

world only spend 25% of their talks telling facts and 65% telling stories

telling facts and 65% telling stories

telling facts and 65% telling stories and their write stories are two to ten

and their write stories are two to ten

and their write stories are two to ten times more memorable than facts let me

times more memorable than facts let me

times more memorable than facts let me repeat that because I just give you a

repeat that because I just give you a

repeat that because I just give you a fact so it’s not very memorable

fact so it’s not very memorable

fact so it’s not very memorable stories are two to ten times more

stories are two to ten times more

stories are two to ten times more memorable in facts alone and that’s why

memorable in facts alone and that’s why

memorable in facts alone and that’s why you’re the most influential books in

you’re the most influential books in

you’re the most influential books in history our series of stories and

history our series of stories and

history our series of stories and they’ve spawned the biggest religions in

they’ve spawned the biggest religions in

they’ve spawned the biggest religions in the world stories are powerful so why

the world stories are powerful so why

the world stories are powerful so why don’t we use them more in our everyday

don’t we use them more in our everyday

don’t we use them more in our everyday life to communicate we should be using

life to communicate we should be using

life to communicate we should be using them all the time but in fact we use

them all the time but in fact we use

them all the time but in fact we use facts we use reason and I think there’s

facts we use reason and I think there’s

facts we use reason and I think there’s two reasons for that number one we’re

two reasons for that number one we’re

two reasons for that number one we’re not really sure why stories captivate so

not really sure why stories captivate so

not really sure why stories captivate so much

much

much I mean we’re rational animals we use the

I mean we’re rational animals we use the

I mean we’re rational animals we use the facts every day can’t we just keep using

facts every day can’t we just keep using

facts every day can’t we just keep using that and the second one is we don’t

that and the second one is we don’t

that and the second one is we don’t really sure how to craft stories easily

really sure how to craft stories easily

really sure how to craft stories easily and I ask myself these two questions all

and I ask myself these two questions all

and I ask myself these two questions all of my life my father is a filmmaker and

of my life my father is a filmmaker and

of my life my father is a filmmaker and we talked about stories at school at

we talked about stories at school at

we talked about stories at school at home all my life I studied some script

home all my life I studied some script

home all my life I studied some script writing in grad school and even wrote a

writing in grad school and even wrote a

writing in grad school and even wrote a book about stories and story structure

book about stories and story structure

book about stories and story structure and that learned T taught me how to

and that learned T taught me how to

and that learned T taught me how to cross stories but not why stories

cross stories but not why stories

cross stories but not why stories captivate and the answer came to me from

captivate and the answer came to me from

captivate and the answer came to me from my job I have to read a lot of

my job I have to read a lot of

my job I have to read a lot of neuroscience for it and the neuroscience

neuroscience for it and the neuroscience

neuroscience for it and the neuroscience of stories is crazy so I’m gonna tell

of stories is crazy so I’m gonna tell

of stories is crazy so I’m gonna tell you about it but instead of just telling

you about it but instead of just telling

you about it but instead of just telling you about it we’re gonna do a little

you about it we’re gonna do a little

you about it we’re gonna do a little experiment okay as I tell you about the

experiment okay as I tell you about the

experiment okay as I tell you about the neuroscience of stories I want you to

neuroscience of stories I want you to

neuroscience of stories I want you to analyze what’s going on in your brains

analyze what’s going on in your brains

analyze what’s going on in your brains okay all right let’s go if I tell you

okay all right let’s go if I tell you

okay all right let’s go if I tell you bipedal motion what are you thinking

bipedal motion what are you thinking

bipedal motion what are you thinking maybe walking okay usually your brains

maybe walking okay usually your brains

maybe walking okay usually your brains are trying to decipher the words maybe

are trying to decipher the words maybe

are trying to decipher the words maybe put them together it’s a couple of parts

put them together it’s a couple of parts

put them together it’s a couple of parts in your brain that are getting activated

in your brain that are getting activated

in your brain that are getting activated it’s different for all of us we’re

it’s different for all of us we’re

it’s different for all of us we’re trying to decipher the words picture

trying to decipher the words picture

trying to decipher the words picture them and it’s hard if instead I tell you

them and it’s hard if instead I tell you

them and it’s hard if instead I tell you about a group of women who are running

about a group of women who are running

about a group of women who are running and they’re pushing with their feet

and they’re pushing with their feet

and they’re pushing with their feet against the ground as hard as they can

against the ground as hard as they can

against the ground as hard as they can their muscles are tensing the wind is

their muscles are tensing the wind is

their muscles are tensing the wind is blowing on their faces did you notice

blowing on their faces did you notice

blowing on their faces did you notice that was a bit different right in your

that was a bit different right in your

that was a bit different right in your brain what was going on the part of your

brain what was going on the part of your

brain what was going on the part of your brain that would make you run in reality

brain that would make you run in reality

brain that would make you run in reality got activated and the part of your brain

got activated and the part of your brain

got activated and the part of your brain that will make you feel the wind on your

that will make you feel the wind on your

that will make you feel the wind on your skin thought

skin thought

skin thought activity to your brain can’t tell the

activity to your brain can’t tell the

activity to your brain can’t tell the difference between a story hearing a

difference between a story hearing a

difference between a story hearing a story and actually leaving an experience

story and actually leaving an experience

story and actually leaving an experience it’s crazy it’s like virtual reality

it’s crazy it’s like virtual reality

it’s crazy it’s like virtual reality they’re creating a virtual world and you

they’re creating a virtual world and you

they’re creating a virtual world and you bring can tell the difference between

bring can tell the difference between

bring can tell the difference between the real world and the virtual world

the real world and the virtual world

the real world and the virtual world what if I told you about three evil boys

what if I told you about three evil boys

what if I told you about three evil boys that are chasing you in their bikes and

that are chasing you in their bikes and

that are chasing you in their bikes and they want to hurt you so you try running

they want to hurt you so you try running

they want to hurt you so you try running away but you can’t because you’re creepy

away but you can’t because you’re creepy

away but you can’t because you’re creepy you still push as hard as you can and

you still push as hard as you can and

you still push as hard as you can and finally you break free and you’re able

finally you break free and you’re able

finally you break free and you’re able to run what happened there in your brain

to run what happened there in your brain

to run what happened there in your brain did you feel like we’re more engaged if

did you feel like we’re more engaged if

did you feel like we’re more engaged if you feel like you were there that’s

you feel like you were there that’s

you feel like you were there that’s actually what’s happening in your brain

actually what’s happening in your brain

actually what’s happening in your brain it feels like you were there because

it feels like you were there because

it feels like you were there because your brain activity is the same as the

your brain activity is the same as the

your brain activity is the same as the brain activity was the main character

brain activity was the main character

brain activity was the main character and in fact it was the same brain

and in fact it was the same brain

and in fact it was the same brain activity for all of us you me by telling

activity for all of us you me by telling

activity for all of us you me by telling you a story

you a story

you a story I was kind of able to telepathically

I was kind of able to telepathically

I was kind of able to telepathically communicate what’s going on in my brain

communicate what’s going on in my brain

communicate what’s going on in my brain so it’s like empathy pure empathy and

so it’s like empathy pure empathy and

so it’s like empathy pure empathy and all of these brain activity in your

all of these brain activity in your

all of these brain activity in your brain is making stories memorable it’s

brain is making stories memorable it’s

brain is making stories memorable it’s drilling them in your brain so what is

drilling them in your brain so what is

drilling them in your brain so what is the story from a neuroscience

the story from a neuroscience

the story from a neuroscience perspective it’s an em-dash a machine

perspective it’s an em-dash a machine

perspective it’s an em-dash a machine it’s a device that enables you to get

it’s a device that enables you to get

it’s a device that enables you to get into somebody else’s brain to experience

into somebody else’s brain to experience

into somebody else’s brain to experience their experiences think their thoughts

their experiences think their thoughts

their experiences think their thoughts and feel their feelings it’s pretty cool

and feel their feelings it’s pretty cool

and feel their feelings it’s pretty cool right it’s very cool right so V these

right it’s very cool right so V these

right it’s very cool right so V these warring stories are powerful and we need

warring stories are powerful and we need

warring stories are powerful and we need to know how to cross how to use that to

to know how to cross how to use that to

to know how to cross how to use that to craft good stories right and if you ask

craft good stories right and if you ask

craft good stories right and if you ask Aristotle 2,000 years ago he would tell

Aristotle 2,000 years ago he would tell

Aristotle 2,000 years ago he would tell you about the three acts of a story a

you about the three acts of a story a

you about the three acts of a story a beginning middle and end but I never

beginning middle and end but I never

beginning middle and end but I never found that really super insightful we

found that really super insightful we

found that really super insightful we need a bit more detail to be able to

need a bit more detail to be able to

need a bit more detail to be able to craft stories so this is a recipe that

craft stories so this is a recipe that

craft stories so this is a recipe that you could use but I’m not gonna tell you

you could use but I’m not gonna tell you

you could use but I’m not gonna tell you about it I’m gonna show you two things

about it I’m gonna show you two things

about it I’m gonna show you two things before that there’s gonna be a few

before that there’s gonna be a few

before that there’s gonna be a few spoilers about the classics if you

spoilers about the classics if you

spoilers about the classics if you haven’t watched them you should feel bad

haven’t watched them you should feel bad

haven’t watched them you should feel bad and this is your punishment right here

and this is your punishment right here

and this is your punishment right here number two is going to go pretty fast

number two is going to go pretty fast

number two is going to go pretty fast okay so grab your armchairs ready all

okay so grab your armchairs ready all

okay so grab your armchairs ready all right let’s go

we start in the ordinary world is the

we start in the ordinary world is the world of the main character it’s a

world of the main character it’s a

world of the main character it’s a normal world but there’s something weird

normal world but there’s something weird

normal world but there’s something weird about it something that doesn’t feel

about it something that doesn’t feel

about it something that doesn’t feel quite right until suddenly the inciting

quite right until suddenly the inciting

quite right until suddenly the inciting incident happens

incident happens

incident happens it’s an event around the beginning of

it’s an event around the beginning of

it’s an event around the beginning of the story that changes the world of the

the story that changes the world of the

the story that changes the world of the main character and he doesn’t know how

main character and he doesn’t know how

main character and he doesn’t know how to handle that information you’re a

to handle that information you’re a

to handle that information you’re a wizard Harry that’s when the mentor

wizard Harry that’s when the mentor

wizard Harry that’s when the mentor arrives he’s going to push the main

arrives he’s going to push the main

arrives he’s going to push the main character to face the inciting incident

character to face the inciting incident

character to face the inciting incident stop escaping and drag him out of the

stop escaping and drag him out of the

stop escaping and drag him out of the ordinary world to cross the threshold

ordinary world to cross the threshold

ordinary world to cross the threshold into the extraordinary world the magical

into the extraordinary world the magical

into the extraordinary world the magical world a new world completely different

world a new world completely different

world a new world completely different from the ordinary world that he knew and

from the ordinary world that he knew and

from the ordinary world that he knew and there he will meet new allies new

there he will meet new allies new

there he will meet new allies new enemies anyway he will start facing new

enemies anyway he will start facing new

enemies anyway he will start facing new tests and challenges and he’ll suddenly

tests and challenges and he’ll suddenly

tests and challenges and he’ll suddenly boom the midpoint happens it’s an event

boom the midpoint happens it’s an event

boom the midpoint happens it’s an event around the middle of story that changes

around the middle of story that changes

around the middle of story that changes the story completely because it changes

the story completely because it changes

the story completely because it changes how the main character sees the world he

how the main character sees the world he

how the main character sees the world he realizes he was wrong but he doesn’t

realizes he was wrong but he doesn’t

realizes he was wrong but he doesn’t know how to cope with that new

know how to cope with that new

know how to cope with that new information so he’s weak he’s thinking

information so he’s weak he’s thinking

information so he’s weak he’s thinking about it and the enemies are taking

about it and the enemies are taking

about it and the enemies are taking advantage of this weakness to close in

advantage of this weakness to close in

advantage of this weakness to close in they are threatening him they’re

they are threatening him they’re

they are threatening him they’re surrounding him and that’s when they

surrounding him and that’s when they

surrounding him and that’s when they strike it’s the crisis it’s the lowest

strike it’s the crisis it’s the lowest

strike it’s the crisis it’s the lowest point of a story it’s the moment of

point of a story it’s the moment of

point of a story it’s the moment of death of loss the main character is on

death of loss the main character is on

death of loss the main character is on his knees and he realizes he needs to

his knees and he realizes he needs to

his knees and he realizes he needs to change something it’s the return he’s

change something it’s the return he’s

change something it’s the return he’s coming back energized and he’s going to

coming back energized and he’s going to

coming back energized and he’s going to face the enemy one last time but now

face the enemy one last time but now

face the enemy one last time but now he’s changed so he’s able to raise to

he’s changed so he’s able to raise to

he’s changed so he’s able to raise to new heights and now he wins now we see

new heights and now he wins now we see

new heights and now he wins now we see the aftermath he goes back to the

the aftermath he goes back to the

the aftermath he goes back to the ordinary world where he came from but

ordinary world where he came from but

ordinary world where he came from but he’s changed thanks to that he won and

he’s changed thanks to that he won and

he’s changed thanks to that he won and thanks to that he gets it

thanks to that he gets it

thanks to that he gets it he’s reward so this is the structure of

he’s reward so this is the structure of

he’s reward so this is the structure of stories alright we’re done now it feels

stories alright we’re done now it feels

stories alright we’re done now it feels quite in intuitively right right not at

quite in intuitively right right not at

quite in intuitively right right not at all

all

all you ask another storyteller and he’s

you ask another storyteller and he’s

you ask another storyteller and he’s gonna tell you forget about this recipe

gonna tell you forget about this recipe

gonna tell you forget about this recipe this is the one you should follow the

this is the one you should follow the

this is the one you should follow the other one that has all these things

other one that has all these things

other one that has all these things wrong and then you ask another

wrong and then you ask another

wrong and then you ask another storyteller is going to tell you with

storyteller is going to tell you with

storyteller is going to tell you with what stories don’t even have three hours

what stories don’t even have three hours

what stories don’t even have three hours they have five or six or eight or 22 or

they have five or six or eight or 22 or

they have five or six or eight or 22 or 31 in fact there are hundreds and

31 in fact there are hundreds and

31 in fact there are hundreds and hundreds of story recipes out there and

hundreds of story recipes out there and

hundreds of story recipes out there and none of them agrees that debate might be

none of them agrees that debate might be

none of them agrees that debate might be cool if you’re writing a book or a movie

cool if you’re writing a book or a movie

cool if you’re writing a book or a movie but for us when we just need a recipe an

but for us when we just need a recipe an

but for us when we just need a recipe an easy one to follow to press our stores

easy one to follow to press our stores

easy one to follow to press our stores for everyday use we need something

for everyday use we need something

for everyday use we need something simpler something a bit more fundamental

what if stories were not linear but

what if stories were not linear but circular circular in that the beginning

circular circular in that the beginning

circular circular in that the beginning and end are connected after going

and end are connected after going

and end are connected after going through the extraordinary world and the

through the extraordinary world and the

through the extraordinary world and the adventure we come back to the ordinary

adventure we come back to the ordinary

adventure we come back to the ordinary world and thanks to the contrast we can

world and thanks to the contrast we can

world and thanks to the contrast we can highlight the differences you can see

highlight the differences you can see

highlight the differences you can see that for example in the Lion King where

that for example in the Lion King where

that for example in the Lion King where we starts with the birth of Simba and

we starts with the birth of Simba and

we starts with the birth of Simba and after going through the entire circle of

after going through the entire circle of

after going through the entire circle of life we finish with the birth of his

life we finish with the birth of his

life we finish with the birth of his child we can see it in 12 years of slave

child we can see it in 12 years of slave

child we can see it in 12 years of slave where we start with a group of black men

where we start with a group of black men

where we start with a group of black men who were enslaved and we finished with a

who were enslaved and we finished with a

who were enslaved and we finished with a group of black men who are free was

group of black men who are free was

group of black men who are free was hidden gravity where we start with a

hidden gravity where we start with a

hidden gravity where we start with a woman alone in space looking at the

woman alone in space looking at the

woman alone in space looking at the earth and we finished with a woman alone

earth and we finished with a woman alone

earth and we finished with a woman alone on earth looking at space we can see it

on earth looking at space we can see it

on earth looking at space we can see it in Mad Men where in the very first

in Mad Men where in the very first

in Mad Men where in the very first episode of the very first season Don

episode of the very first season Don

episode of the very first season Don Draper is unhappy but he solves a very

Draper is unhappy but he solves a very

Draper is unhappy but he solves a very difficult advertising campaign and by

difficult advertising campaign and by

difficult advertising campaign and by the end seven years later in the very

the end seven years later in the very

the end seven years later in the very last episode again he’s solving a very

last episode again he’s solving a very

last episode again he’s solving a very difficult under tyson campaign but this

difficult under tyson campaign but this

difficult under tyson campaign but this time he’s happy or in the godfather

time he’s happy or in the godfather

time he’s happy or in the godfather where we started with a wedding and we

where we started with a wedding and we

where we started with a wedding and we finished with a funeral so he can see

finished with a funeral so he can see

finished with a funeral so he can see here this structure at the beginning on

here this structure at the beginning on

here this structure at the beginning on the end and the circle and the same

the end and the circle and the same

the end and the circle and the same thing happens just after that in the

thing happens just after that in the

thing happens just after that in the problem and solution the inciting

problem and solution the inciting

problem and solution the inciting incident and the climax so for example

incident and the climax so for example

incident and the climax so for example going back to the godfather at the big

going back to the godfather at the big

going back to the godfather at the big Michael Corleone’s says my family are

Michael Corleone’s says my family are

Michael Corleone’s says my family are crooks but I am not like them

crooks but I am not like them

crooks but I am not like them what he means is for me honesty and

what he means is for me honesty and

what he means is for me honesty and civility are more important than my

civility are more important than my

civility are more important than my family by the end of the movie he’s

family by the end of the movie he’s

family by the end of the movie he’s killed all of his family’s enemies and

killed all of his family’s enemies and

killed all of his family’s enemies and he’s lying to his wife’s face therefore

he’s lying to his wife’s face therefore

he’s lying to his wife’s face therefore putting family before honesty and

putting family before honesty and

putting family before honesty and civility so you can see these mirror

civility so you can see these mirror

civility so you can see these mirror image there

image there

image there the same thing happens in Toy Story for

the same thing happens in Toy Story for

the same thing happens in Toy Story for example where we start with buzz he

example where we start with buzz he

example where we start with buzz he lands and he challenges Woody’s

lands and he challenges Woody’s

lands and he challenges Woody’s leadership and by the end of the story

leadership and by the end of the story

leadership and by the end of the story they are friends and co-leaders and this

they are friends and co-leaders and this

they are friends and co-leaders and this pattern that I’m telling you about

pattern that I’m telling you about

pattern that I’m telling you about happens throughout the entire story the

happens throughout the entire story the

happens throughout the entire story the first half is about exploring a problem

first half is about exploring a problem

first half is about exploring a problem and the second half is about exploring

and the second half is about exploring

and the second half is about exploring the solution that’s why in the story for

the solution that’s why in the story for

the solution that’s why in the story for example like matrix we can see scene

example like matrix we can see scene

example like matrix we can see scene after scene after scene from the first

after scene after scene from the first

after scene after scene from the first half is mirrored in the second half it’s

half is mirrored in the second half it’s

half is mirrored in the second half it’s crazy is like they took the first half

crazy is like they took the first half

crazy is like they took the first half of the movie and then every scene they

of the movie and then every scene they

of the movie and then every scene they revisited in the second half mirroring

revisited in the second half mirroring

revisited in the second half mirroring them so you can see now this structure

them so you can see now this structure

them so you can see now this structure of story is right the first half is

of story is right the first half is

of story is right the first half is mirroring the second half there’s this

mirroring the second half there’s this

mirroring the second half there’s this symmetry here and whenever you have two

symmetry here and whenever you have two

symmetry here and whenever you have two halves they need to connect at some

halves they need to connect at some

halves they need to connect at some point and that is the midpoint the

point and that is the midpoint the

point and that is the midpoint the midpoint is the key event of a story

midpoint is the key event of a story

midpoint is the key event of a story because it brings the insight to solve

because it brings the insight to solve

because it brings the insight to solve the problem in the Godfather

the problem in the Godfather

the problem in the Godfather it’s the first time Michael Corleone he

it’s the first time Michael Corleone he

it’s the first time Michael Corleone he kills therefore putting family before

kills therefore putting family before

kills therefore putting family before civility and he loves it in the Lion

civility and he loves it in the Lion

civility and he loves it in the Lion King it’s when Mufasa of The Lion King

King it’s when Mufasa of The Lion King

King it’s when Mufasa of The Lion King dies and his son realizes he cannot be a

dies and his son realizes he cannot be a

dies and his son realizes he cannot be a brat anymore he will have to eventually

brat anymore he will have to eventually

brat anymore he will have to eventually grow up and become The Lion King in the

grow up and become The Lion King in the

grow up and become The Lion King in the Toy Story is when Buzz and Woody are

Toy Story is when Buzz and Woody are

Toy Story is when Buzz and Woody are kidnapped and they realized if they

kidnapped and they realized if they

kidnapped and they realized if they don’t stop bickering they will die in

don’t stop bickering they will die in

don’t stop bickering they will die in the force awakens is when Ray touches

the force awakens is when Ray touches

the force awakens is when Ray touches the lightsaber and she realizes she

the lightsaber and she realizes she

the lightsaber and she realizes she might be a Jedi – so this is the

might be a Jedi – so this is the

might be a Jedi – so this is the structure of stories and you can see

structure of stories and you can see

structure of stories and you can see that it’s like a ring right in ring

that it’s like a ring right in ring

that it’s like a ring right in ring structure and this structure happens

structure and this structure happens

structure and this structure happens everywhere not just the movies I just

everywhere not just the movies I just

everywhere not just the movies I just told you about you can see it in Hamlet

told you about you can see it in Hamlet

told you about you can see it in Hamlet in magnet in fact in most of

in magnet in fact in most of

in magnet in fact in most of Shakespeare’s works you can see it’s

Shakespeare’s works you can see it’s

Shakespeare’s works you can see it’s even further down Beowulf the first epic

even further down Beowulf the first epic

even further down Beowulf the first epic in English language has a ring structure

in English language has a ring structure

in English language has a ring structure further down

further down

further down what about Buddha’s life and then you

what about Buddha’s life and then you

what about Buddha’s life and then you can go also not just for stories but

can go also not just for stories but

can go also not just for stories but sagas for example every Star Wars

sagas for example every Star Wars

sagas for example every Star Wars trilogy is a ring and all six movies are

trilogy is a ring and all six movies are

trilogy is a ring and all six movies are ring to the first six movies in Harry

ring to the first six movies in Harry

ring to the first six movies in Harry Potter every book is a ring all seven

Potter every book is a ring all seven

Potter every book is a ring all seven together are a ring and you can also see

together are a ring and you can also see

together are a ring and you can also see that at the micro-level

that at the micro-level

that at the micro-level for a good story every act every scene

for a good story every act every scene

for a good story every act every scene is a ring why is this structure

is a ring why is this structure

is a ring why is this structure everywhere what we can why can we find

everywhere what we can why can we find

everywhere what we can why can we find it really everywhere is there something

it really everywhere is there something

it really everywhere is there something fundamental about it well it’s the

fundamental about it well it’s the

fundamental about it well it’s the structure of problem solving you just

structure of problem solving you just

structure of problem solving you just take the problem you explore the problem

take the problem you explore the problem

take the problem you explore the problem you bring the insight to solve the

you bring the insight to solve the

you bring the insight to solve the problem you explore the insight and you

problem you explore the insight and you

problem you explore the insight and you solve it stories are problem-solving so

solve it stories are problem-solving so

solve it stories are problem-solving so now I’m telling you that problems are

now I’m telling you that problems are

now I’m telling you that problems are like stories are problem solving and I

like stories are problem solving and I

like stories are problem solving and I told you five minutes ago that there are

told you five minutes ago that there are

told you five minutes ago that there are empathy machines right so how do you put

empathy machines right so how do you put

empathy machines right so how do you put these two things together stories are a

these two things together stories are a

these two things together stories are a way to get into somebody else’s brain to

way to get into somebody else’s brain to

way to get into somebody else’s brain to see how they solve problems or put it in

see how they solve problems or put it in

see how they solve problems or put it in another way stories are away to learn

see hundreds of thousands of years ago

see hundreds of thousands of years ago almost same kids were not the strongest

almost same kids were not the strongest

almost same kids were not the strongest they were not the fastest but we’re the

they were not the fastest but we’re the

they were not the fastest but we’re the best at solving problems those who loved

best at solving problems those who loved

best at solving problems those who loved stories the most could solve more

stories the most could solve more

stories the most could solve more problems that could survive more they

problems that could survive more they

problems that could survive more they could have more children and spread

could have more children and spread

could have more children and spread their genes and that is how we have

their genes and that is how we have

their genes and that is how we have evolved to love stories because they

evolved to love stories because they

evolved to love stories because they teach us see that hunter he would have

teach us see that hunter he would have

teach us see that hunter he would have never shared those bullet boats right it

never shared those bullet boats right it

never shared those bullet boats right it would have said when I was your age I

would have said when I was your age I

would have said when I was your age I was hungry one day so I went to the

was hungry one day so I went to the

was hungry one day so I went to the river I went to the forest to hunt and

river I went to the forest to hunt and

river I went to the forest to hunt and as I got close to the river I saw a lion

as I got close to the river I saw a lion

as I got close to the river I saw a lion and the lion saw me

and the lion saw me

and the lion saw me so I started running away but it was

so I started running away but it was

so I started running away but it was faster than me so I jumped up a tree and

faster than me so I jumped up a tree and

faster than me so I jumped up a tree and I saved myself and what would the young

I saved myself and what would the young

I saved myself and what would the young things say oh wow I should not go close

things say oh wow I should not go close

things say oh wow I should not go close to the river there’s predators there

to the river there’s predators there

to the river there’s predators there I should not try to outrun a lion and if

I should not try to outrun a lion and if

I should not try to outrun a lion and if I’m in danger I should climb up a tree

I’m in danger I should climb up a tree

I’m in danger I should climb up a tree the very same lessons that they would

the very same lessons that they would

the very same lessons that they would never remember before are now drilled in

never remember before are now drilled in

never remember before are now drilled in their minds you want to use this power

their minds you want to use this power

their minds you want to use this power of stories you listen to me and you

of stories you listen to me and you

of stories you listen to me and you listen to me well are you tired of

listen to me well are you tired of

listen to me well are you tired of trying to teach people stuff but they

trying to teach people stuff but they

trying to teach people stuff but they don’t remember anything stop shoving

don’t remember anything stop shoving

don’t remember anything stop shoving your fat and start wrapping them in

your fat and start wrapping them in

your fat and start wrapping them in stories IRA tired of trying to convince

stories IRA tired of trying to convince

stories IRA tired of trying to convince people of stuff but they don’t attend to

people of stuff but they don’t attend to

people of stuff but they don’t attend to reasons

reasons

reasons stop ramming your reasons down their

stop ramming your reasons down their

stop ramming your reasons down their throats and start using stories but

throats and start using stories but

throats and start using stories but don’t just use one story once use

don’t just use one story once use

don’t just use one story once use stories at home use stories at school

stories at home use stories at school

stories at home use stories at school use stories everywhere at work every day

use stories everywhere at work every day

use stories everywhere at work every day you tedsters have the unique

you tedsters have the unique

you tedsters have the unique intellectual curiosity to seek the truth

intellectual curiosity to seek the truth

intellectual curiosity to seek the truth master storytelling and you will spread

master storytelling and you will spread

master storytelling and you will spread it thank you

it thank you

it thank you [Applause]

”

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