
the elder omo sapiens hubble’s towards the fire the younglings gather around
the fire the younglings gather around
the fire the younglings gather around him and sit down in silence they’re
him and sit down in silence they’re
him and sit down in silence they’re easier to hear from the most famous
easier to hear from the most famous
easier to hear from the most famous hunter of the tribe he wants to impart
hunter of the tribe he wants to impart
hunter of the tribe he wants to impart his knowledge he clears his throat and
his knowledge he clears his throat and
his knowledge he clears his throat and begins there is a 25% probability of
begins there is a 25% probability of
begins there is a 25% probability of finding predators near the river big
finding predators near the river big
finding predators near the river big felines run 50% faster than humans trees
felines run 50% faster than humans trees
felines run 50% faster than humans trees double the lifespan of helpless hunters
double the lifespan of helpless hunters
double the lifespan of helpless hunters poor younglings do you think they’re
poor younglings do you think they’re
poor younglings do you think they’re gonna remember anything have you been in
gonna remember anything have you been in
gonna remember anything have you been in a situation like that where you were
a situation like that where you were
a situation like that where you were bored to death in a presentation and
bored to death in a presentation and
bored to death in a presentation and what about that poor hunter
what about that poor hunter
what about that poor hunter he spent a lifetime honing his skills as
he spent a lifetime honing his skills as
he spent a lifetime honing his skills as a hunter and way too many hours on that
a hunter and way too many hours on that
a hunter and way too many hours on that power point and yet his experience is
power point and yet his experience is
power point and yet his experience is going to die with him because he
going to die with him because he
going to die with him because he couldn’t communicate it if you’ve ever
couldn’t communicate it if you’ve ever
couldn’t communicate it if you’ve ever been in a situation like that where you
been in a situation like that where you
been in a situation like that where you try to teach something to somebody but
try to teach something to somebody but
try to teach something to somebody but you you can’t get him to remember
you you can’t get him to remember
you you can’t get him to remember anything say I if you’ve ever tried to
anything say I if you’ve ever tried to
anything say I if you’ve ever tried to convince somebody of something with
convince somebody of something with
convince somebody of something with arguments with reason but they don’t
arguments with reason but they don’t
arguments with reason but they don’t reason they don’t listen to arguments
reason they don’t listen to arguments
reason they don’t listen to arguments say I this has happened to all of us
being right is not enough we need to be
being right is not enough we need to be able to communicate in it for that facts
able to communicate in it for that facts
able to communicate in it for that facts and reason just don’t make it that’s why
and reason just don’t make it that’s why
and reason just don’t make it that’s why the most famous dead speakers in the
the most famous dead speakers in the
the most famous dead speakers in the world only spend 25% of their talks
world only spend 25% of their talks
world only spend 25% of their talks telling facts and 65% telling stories
telling facts and 65% telling stories
telling facts and 65% telling stories and their write stories are two to ten
and their write stories are two to ten
and their write stories are two to ten times more memorable than facts let me
times more memorable than facts let me
times more memorable than facts let me repeat that because I just give you a
repeat that because I just give you a
repeat that because I just give you a fact so it’s not very memorable
fact so it’s not very memorable
fact so it’s not very memorable stories are two to ten times more
stories are two to ten times more
stories are two to ten times more memorable in facts alone and that’s why
memorable in facts alone and that’s why
memorable in facts alone and that’s why you’re the most influential books in
you’re the most influential books in
you’re the most influential books in history our series of stories and
history our series of stories and
history our series of stories and they’ve spawned the biggest religions in
they’ve spawned the biggest religions in
they’ve spawned the biggest religions in the world stories are powerful so why
the world stories are powerful so why
the world stories are powerful so why don’t we use them more in our everyday
don’t we use them more in our everyday
don’t we use them more in our everyday life to communicate we should be using
life to communicate we should be using
life to communicate we should be using them all the time but in fact we use
them all the time but in fact we use
them all the time but in fact we use facts we use reason and I think there’s
facts we use reason and I think there’s
facts we use reason and I think there’s two reasons for that number one we’re
two reasons for that number one we’re
two reasons for that number one we’re not really sure why stories captivate so
not really sure why stories captivate so
not really sure why stories captivate so much
much
much I mean we’re rational animals we use the
I mean we’re rational animals we use the
I mean we’re rational animals we use the facts every day can’t we just keep using
facts every day can’t we just keep using
facts every day can’t we just keep using that and the second one is we don’t
that and the second one is we don’t
that and the second one is we don’t really sure how to craft stories easily
really sure how to craft stories easily
really sure how to craft stories easily and I ask myself these two questions all
and I ask myself these two questions all
and I ask myself these two questions all of my life my father is a filmmaker and
of my life my father is a filmmaker and
of my life my father is a filmmaker and we talked about stories at school at
we talked about stories at school at
we talked about stories at school at home all my life I studied some script
home all my life I studied some script
home all my life I studied some script writing in grad school and even wrote a
writing in grad school and even wrote a
writing in grad school and even wrote a book about stories and story structure
book about stories and story structure
book about stories and story structure and that learned T taught me how to
and that learned T taught me how to
and that learned T taught me how to cross stories but not why stories
cross stories but not why stories
cross stories but not why stories captivate and the answer came to me from
captivate and the answer came to me from
captivate and the answer came to me from my job I have to read a lot of
my job I have to read a lot of
my job I have to read a lot of neuroscience for it and the neuroscience
neuroscience for it and the neuroscience
neuroscience for it and the neuroscience of stories is crazy so I’m gonna tell
of stories is crazy so I’m gonna tell
of stories is crazy so I’m gonna tell you about it but instead of just telling
you about it but instead of just telling
you about it but instead of just telling you about it we’re gonna do a little
you about it we’re gonna do a little
you about it we’re gonna do a little experiment okay as I tell you about the
experiment okay as I tell you about the
experiment okay as I tell you about the neuroscience of stories I want you to
neuroscience of stories I want you to
neuroscience of stories I want you to analyze what’s going on in your brains
analyze what’s going on in your brains
analyze what’s going on in your brains okay all right let’s go if I tell you
okay all right let’s go if I tell you
okay all right let’s go if I tell you bipedal motion what are you thinking
bipedal motion what are you thinking
bipedal motion what are you thinking maybe walking okay usually your brains
maybe walking okay usually your brains
maybe walking okay usually your brains are trying to decipher the words maybe
are trying to decipher the words maybe
are trying to decipher the words maybe put them together it’s a couple of parts
put them together it’s a couple of parts
put them together it’s a couple of parts in your brain that are getting activated
in your brain that are getting activated
in your brain that are getting activated it’s different for all of us we’re
it’s different for all of us we’re
it’s different for all of us we’re trying to decipher the words picture
trying to decipher the words picture
trying to decipher the words picture them and it’s hard if instead I tell you
them and it’s hard if instead I tell you
them and it’s hard if instead I tell you about a group of women who are running
about a group of women who are running
about a group of women who are running and they’re pushing with their feet
and they’re pushing with their feet
and they’re pushing with their feet against the ground as hard as they can
against the ground as hard as they can
against the ground as hard as they can their muscles are tensing the wind is
their muscles are tensing the wind is
their muscles are tensing the wind is blowing on their faces did you notice
blowing on their faces did you notice
blowing on their faces did you notice that was a bit different right in your
that was a bit different right in your
that was a bit different right in your brain what was going on the part of your
brain what was going on the part of your
brain what was going on the part of your brain that would make you run in reality
brain that would make you run in reality
brain that would make you run in reality got activated and the part of your brain
got activated and the part of your brain
got activated and the part of your brain that will make you feel the wind on your
that will make you feel the wind on your
that will make you feel the wind on your skin thought
skin thought
skin thought activity to your brain can’t tell the
activity to your brain can’t tell the
activity to your brain can’t tell the difference between a story hearing a
difference between a story hearing a
difference between a story hearing a story and actually leaving an experience
story and actually leaving an experience
story and actually leaving an experience it’s crazy it’s like virtual reality
it’s crazy it’s like virtual reality
it’s crazy it’s like virtual reality they’re creating a virtual world and you
they’re creating a virtual world and you
they’re creating a virtual world and you bring can tell the difference between
bring can tell the difference between
bring can tell the difference between the real world and the virtual world
the real world and the virtual world
the real world and the virtual world what if I told you about three evil boys
what if I told you about three evil boys
what if I told you about three evil boys that are chasing you in their bikes and
that are chasing you in their bikes and
that are chasing you in their bikes and they want to hurt you so you try running
they want to hurt you so you try running
they want to hurt you so you try running away but you can’t because you’re creepy
away but you can’t because you’re creepy
away but you can’t because you’re creepy you still push as hard as you can and
you still push as hard as you can and
you still push as hard as you can and finally you break free and you’re able
finally you break free and you’re able
finally you break free and you’re able to run what happened there in your brain
to run what happened there in your brain
to run what happened there in your brain did you feel like we’re more engaged if
did you feel like we’re more engaged if
did you feel like we’re more engaged if you feel like you were there that’s
you feel like you were there that’s
you feel like you were there that’s actually what’s happening in your brain
actually what’s happening in your brain
actually what’s happening in your brain it feels like you were there because
it feels like you were there because
it feels like you were there because your brain activity is the same as the
your brain activity is the same as the
your brain activity is the same as the brain activity was the main character
brain activity was the main character
brain activity was the main character and in fact it was the same brain
and in fact it was the same brain
and in fact it was the same brain activity for all of us you me by telling
activity for all of us you me by telling
activity for all of us you me by telling you a story
you a story
you a story I was kind of able to telepathically
I was kind of able to telepathically
I was kind of able to telepathically communicate what’s going on in my brain
communicate what’s going on in my brain
communicate what’s going on in my brain so it’s like empathy pure empathy and
so it’s like empathy pure empathy and
so it’s like empathy pure empathy and all of these brain activity in your
all of these brain activity in your
all of these brain activity in your brain is making stories memorable it’s
brain is making stories memorable it’s
brain is making stories memorable it’s drilling them in your brain so what is
drilling them in your brain so what is
drilling them in your brain so what is the story from a neuroscience
the story from a neuroscience
the story from a neuroscience perspective it’s an em-dash a machine
perspective it’s an em-dash a machine
perspective it’s an em-dash a machine it’s a device that enables you to get
it’s a device that enables you to get
it’s a device that enables you to get into somebody else’s brain to experience
into somebody else’s brain to experience
into somebody else’s brain to experience their experiences think their thoughts
their experiences think their thoughts
their experiences think their thoughts and feel their feelings it’s pretty cool
and feel their feelings it’s pretty cool
and feel their feelings it’s pretty cool right it’s very cool right so V these
right it’s very cool right so V these
right it’s very cool right so V these warring stories are powerful and we need
warring stories are powerful and we need
warring stories are powerful and we need to know how to cross how to use that to
to know how to cross how to use that to
to know how to cross how to use that to craft good stories right and if you ask
craft good stories right and if you ask
craft good stories right and if you ask Aristotle 2,000 years ago he would tell
Aristotle 2,000 years ago he would tell
Aristotle 2,000 years ago he would tell you about the three acts of a story a
you about the three acts of a story a
you about the three acts of a story a beginning middle and end but I never
beginning middle and end but I never
beginning middle and end but I never found that really super insightful we
found that really super insightful we
found that really super insightful we need a bit more detail to be able to
need a bit more detail to be able to
need a bit more detail to be able to craft stories so this is a recipe that
craft stories so this is a recipe that
craft stories so this is a recipe that you could use but I’m not gonna tell you
you could use but I’m not gonna tell you
you could use but I’m not gonna tell you about it I’m gonna show you two things
about it I’m gonna show you two things
about it I’m gonna show you two things before that there’s gonna be a few
before that there’s gonna be a few
before that there’s gonna be a few spoilers about the classics if you
spoilers about the classics if you
spoilers about the classics if you haven’t watched them you should feel bad
haven’t watched them you should feel bad
haven’t watched them you should feel bad and this is your punishment right here
and this is your punishment right here
and this is your punishment right here number two is going to go pretty fast
number two is going to go pretty fast
number two is going to go pretty fast okay so grab your armchairs ready all
okay so grab your armchairs ready all
okay so grab your armchairs ready all right let’s go
we start in the ordinary world is the
we start in the ordinary world is the world of the main character it’s a
world of the main character it’s a
world of the main character it’s a normal world but there’s something weird
normal world but there’s something weird
normal world but there’s something weird about it something that doesn’t feel
about it something that doesn’t feel
about it something that doesn’t feel quite right until suddenly the inciting
quite right until suddenly the inciting
quite right until suddenly the inciting incident happens
incident happens
incident happens it’s an event around the beginning of
it’s an event around the beginning of
it’s an event around the beginning of the story that changes the world of the
the story that changes the world of the
the story that changes the world of the main character and he doesn’t know how
main character and he doesn’t know how
main character and he doesn’t know how to handle that information you’re a
to handle that information you’re a
to handle that information you’re a wizard Harry that’s when the mentor
wizard Harry that’s when the mentor
wizard Harry that’s when the mentor arrives he’s going to push the main
arrives he’s going to push the main
arrives he’s going to push the main character to face the inciting incident
character to face the inciting incident
character to face the inciting incident stop escaping and drag him out of the
stop escaping and drag him out of the
stop escaping and drag him out of the ordinary world to cross the threshold
ordinary world to cross the threshold
ordinary world to cross the threshold into the extraordinary world the magical
into the extraordinary world the magical
into the extraordinary world the magical world a new world completely different
world a new world completely different
world a new world completely different from the ordinary world that he knew and
from the ordinary world that he knew and
from the ordinary world that he knew and there he will meet new allies new
there he will meet new allies new
there he will meet new allies new enemies anyway he will start facing new
enemies anyway he will start facing new
enemies anyway he will start facing new tests and challenges and he’ll suddenly
tests and challenges and he’ll suddenly
tests and challenges and he’ll suddenly boom the midpoint happens it’s an event
boom the midpoint happens it’s an event
boom the midpoint happens it’s an event around the middle of story that changes
around the middle of story that changes
around the middle of story that changes the story completely because it changes
the story completely because it changes
the story completely because it changes how the main character sees the world he
how the main character sees the world he
how the main character sees the world he realizes he was wrong but he doesn’t
realizes he was wrong but he doesn’t
realizes he was wrong but he doesn’t know how to cope with that new
know how to cope with that new
know how to cope with that new information so he’s weak he’s thinking
information so he’s weak he’s thinking
information so he’s weak he’s thinking about it and the enemies are taking
about it and the enemies are taking
about it and the enemies are taking advantage of this weakness to close in
advantage of this weakness to close in
advantage of this weakness to close in they are threatening him they’re
they are threatening him they’re
they are threatening him they’re surrounding him and that’s when they
surrounding him and that’s when they
surrounding him and that’s when they strike it’s the crisis it’s the lowest
strike it’s the crisis it’s the lowest
strike it’s the crisis it’s the lowest point of a story it’s the moment of
point of a story it’s the moment of
point of a story it’s the moment of death of loss the main character is on
death of loss the main character is on
death of loss the main character is on his knees and he realizes he needs to
his knees and he realizes he needs to
his knees and he realizes he needs to change something it’s the return he’s
change something it’s the return he’s
change something it’s the return he’s coming back energized and he’s going to
coming back energized and he’s going to
coming back energized and he’s going to face the enemy one last time but now
face the enemy one last time but now
face the enemy one last time but now he’s changed so he’s able to raise to
he’s changed so he’s able to raise to
he’s changed so he’s able to raise to new heights and now he wins now we see
new heights and now he wins now we see
new heights and now he wins now we see the aftermath he goes back to the
the aftermath he goes back to the
the aftermath he goes back to the ordinary world where he came from but
ordinary world where he came from but
ordinary world where he came from but he’s changed thanks to that he won and
he’s changed thanks to that he won and
he’s changed thanks to that he won and thanks to that he gets it
thanks to that he gets it
thanks to that he gets it he’s reward so this is the structure of
he’s reward so this is the structure of
he’s reward so this is the structure of stories alright we’re done now it feels
stories alright we’re done now it feels
stories alright we’re done now it feels quite in intuitively right right not at
quite in intuitively right right not at
quite in intuitively right right not at all
all
all you ask another storyteller and he’s
you ask another storyteller and he’s
you ask another storyteller and he’s gonna tell you forget about this recipe
gonna tell you forget about this recipe
gonna tell you forget about this recipe this is the one you should follow the
this is the one you should follow the
this is the one you should follow the other one that has all these things
other one that has all these things
other one that has all these things wrong and then you ask another
wrong and then you ask another
wrong and then you ask another storyteller is going to tell you with
storyteller is going to tell you with
storyteller is going to tell you with what stories don’t even have three hours
what stories don’t even have three hours
what stories don’t even have three hours they have five or six or eight or 22 or
they have five or six or eight or 22 or
they have five or six or eight or 22 or 31 in fact there are hundreds and
31 in fact there are hundreds and
31 in fact there are hundreds and hundreds of story recipes out there and
hundreds of story recipes out there and
hundreds of story recipes out there and none of them agrees that debate might be
none of them agrees that debate might be
none of them agrees that debate might be cool if you’re writing a book or a movie
cool if you’re writing a book or a movie
cool if you’re writing a book or a movie but for us when we just need a recipe an
but for us when we just need a recipe an
but for us when we just need a recipe an easy one to follow to press our stores
easy one to follow to press our stores
easy one to follow to press our stores for everyday use we need something
for everyday use we need something
for everyday use we need something simpler something a bit more fundamental
what if stories were not linear but
what if stories were not linear but circular circular in that the beginning
circular circular in that the beginning
circular circular in that the beginning and end are connected after going
and end are connected after going
and end are connected after going through the extraordinary world and the
through the extraordinary world and the
through the extraordinary world and the adventure we come back to the ordinary
adventure we come back to the ordinary
adventure we come back to the ordinary world and thanks to the contrast we can
world and thanks to the contrast we can
world and thanks to the contrast we can highlight the differences you can see
highlight the differences you can see
highlight the differences you can see that for example in the Lion King where
that for example in the Lion King where
that for example in the Lion King where we starts with the birth of Simba and
we starts with the birth of Simba and
we starts with the birth of Simba and after going through the entire circle of
after going through the entire circle of
after going through the entire circle of life we finish with the birth of his
life we finish with the birth of his
life we finish with the birth of his child we can see it in 12 years of slave
child we can see it in 12 years of slave
child we can see it in 12 years of slave where we start with a group of black men
where we start with a group of black men
where we start with a group of black men who were enslaved and we finished with a
who were enslaved and we finished with a
who were enslaved and we finished with a group of black men who are free was
group of black men who are free was
group of black men who are free was hidden gravity where we start with a
hidden gravity where we start with a
hidden gravity where we start with a woman alone in space looking at the
woman alone in space looking at the
woman alone in space looking at the earth and we finished with a woman alone
earth and we finished with a woman alone
earth and we finished with a woman alone on earth looking at space we can see it
on earth looking at space we can see it
on earth looking at space we can see it in Mad Men where in the very first
in Mad Men where in the very first
in Mad Men where in the very first episode of the very first season Don
episode of the very first season Don
episode of the very first season Don Draper is unhappy but he solves a very
Draper is unhappy but he solves a very
Draper is unhappy but he solves a very difficult advertising campaign and by
difficult advertising campaign and by
difficult advertising campaign and by the end seven years later in the very
the end seven years later in the very
the end seven years later in the very last episode again he’s solving a very
last episode again he’s solving a very
last episode again he’s solving a very difficult under tyson campaign but this
difficult under tyson campaign but this
difficult under tyson campaign but this time he’s happy or in the godfather
time he’s happy or in the godfather
time he’s happy or in the godfather where we started with a wedding and we
where we started with a wedding and we
where we started with a wedding and we finished with a funeral so he can see
finished with a funeral so he can see
finished with a funeral so he can see here this structure at the beginning on
here this structure at the beginning on
here this structure at the beginning on the end and the circle and the same
the end and the circle and the same
the end and the circle and the same thing happens just after that in the
thing happens just after that in the
thing happens just after that in the problem and solution the inciting
problem and solution the inciting
problem and solution the inciting incident and the climax so for example
incident and the climax so for example
incident and the climax so for example going back to the godfather at the big
going back to the godfather at the big
going back to the godfather at the big Michael Corleone’s says my family are
Michael Corleone’s says my family are
Michael Corleone’s says my family are crooks but I am not like them
crooks but I am not like them
crooks but I am not like them what he means is for me honesty and
what he means is for me honesty and
what he means is for me honesty and civility are more important than my
civility are more important than my
civility are more important than my family by the end of the movie he’s
family by the end of the movie he’s
family by the end of the movie he’s killed all of his family’s enemies and
killed all of his family’s enemies and
killed all of his family’s enemies and he’s lying to his wife’s face therefore
he’s lying to his wife’s face therefore
he’s lying to his wife’s face therefore putting family before honesty and
putting family before honesty and
putting family before honesty and civility so you can see these mirror
civility so you can see these mirror
civility so you can see these mirror image there
image there
image there the same thing happens in Toy Story for
the same thing happens in Toy Story for
the same thing happens in Toy Story for example where we start with buzz he
example where we start with buzz he
example where we start with buzz he lands and he challenges Woody’s
lands and he challenges Woody’s
lands and he challenges Woody’s leadership and by the end of the story
leadership and by the end of the story
leadership and by the end of the story they are friends and co-leaders and this
they are friends and co-leaders and this
they are friends and co-leaders and this pattern that I’m telling you about
pattern that I’m telling you about
pattern that I’m telling you about happens throughout the entire story the
happens throughout the entire story the
happens throughout the entire story the first half is about exploring a problem
first half is about exploring a problem
first half is about exploring a problem and the second half is about exploring
and the second half is about exploring
and the second half is about exploring the solution that’s why in the story for
the solution that’s why in the story for
the solution that’s why in the story for example like matrix we can see scene
example like matrix we can see scene
example like matrix we can see scene after scene after scene from the first
after scene after scene from the first
after scene after scene from the first half is mirrored in the second half it’s
half is mirrored in the second half it’s
half is mirrored in the second half it’s crazy is like they took the first half
crazy is like they took the first half
crazy is like they took the first half of the movie and then every scene they
of the movie and then every scene they
of the movie and then every scene they revisited in the second half mirroring
revisited in the second half mirroring
revisited in the second half mirroring them so you can see now this structure
them so you can see now this structure
them so you can see now this structure of story is right the first half is
of story is right the first half is
of story is right the first half is mirroring the second half there’s this
mirroring the second half there’s this
mirroring the second half there’s this symmetry here and whenever you have two
symmetry here and whenever you have two
symmetry here and whenever you have two halves they need to connect at some
halves they need to connect at some
halves they need to connect at some point and that is the midpoint the
point and that is the midpoint the
point and that is the midpoint the midpoint is the key event of a story
midpoint is the key event of a story
midpoint is the key event of a story because it brings the insight to solve
because it brings the insight to solve
because it brings the insight to solve the problem in the Godfather
the problem in the Godfather
the problem in the Godfather it’s the first time Michael Corleone he
it’s the first time Michael Corleone he
it’s the first time Michael Corleone he kills therefore putting family before
kills therefore putting family before
kills therefore putting family before civility and he loves it in the Lion
civility and he loves it in the Lion
civility and he loves it in the Lion King it’s when Mufasa of The Lion King
King it’s when Mufasa of The Lion King
King it’s when Mufasa of The Lion King dies and his son realizes he cannot be a
dies and his son realizes he cannot be a
dies and his son realizes he cannot be a brat anymore he will have to eventually
brat anymore he will have to eventually
brat anymore he will have to eventually grow up and become The Lion King in the
grow up and become The Lion King in the
grow up and become The Lion King in the Toy Story is when Buzz and Woody are
Toy Story is when Buzz and Woody are
Toy Story is when Buzz and Woody are kidnapped and they realized if they
kidnapped and they realized if they
kidnapped and they realized if they don’t stop bickering they will die in
don’t stop bickering they will die in
don’t stop bickering they will die in the force awakens is when Ray touches
the force awakens is when Ray touches
the force awakens is when Ray touches the lightsaber and she realizes she
the lightsaber and she realizes she
the lightsaber and she realizes she might be a Jedi – so this is the
might be a Jedi – so this is the
might be a Jedi – so this is the structure of stories and you can see
structure of stories and you can see
structure of stories and you can see that it’s like a ring right in ring
that it’s like a ring right in ring
that it’s like a ring right in ring structure and this structure happens
structure and this structure happens
structure and this structure happens everywhere not just the movies I just
everywhere not just the movies I just
everywhere not just the movies I just told you about you can see it in Hamlet
told you about you can see it in Hamlet
told you about you can see it in Hamlet in magnet in fact in most of
in magnet in fact in most of
in magnet in fact in most of Shakespeare’s works you can see it’s
Shakespeare’s works you can see it’s
Shakespeare’s works you can see it’s even further down Beowulf the first epic
even further down Beowulf the first epic
even further down Beowulf the first epic in English language has a ring structure
in English language has a ring structure
in English language has a ring structure further down
further down
further down what about Buddha’s life and then you
what about Buddha’s life and then you
what about Buddha’s life and then you can go also not just for stories but
can go also not just for stories but
can go also not just for stories but sagas for example every Star Wars
sagas for example every Star Wars
sagas for example every Star Wars trilogy is a ring and all six movies are
trilogy is a ring and all six movies are
trilogy is a ring and all six movies are ring to the first six movies in Harry
ring to the first six movies in Harry
ring to the first six movies in Harry Potter every book is a ring all seven
Potter every book is a ring all seven
Potter every book is a ring all seven together are a ring and you can also see
together are a ring and you can also see
together are a ring and you can also see that at the micro-level
that at the micro-level
that at the micro-level for a good story every act every scene
for a good story every act every scene
for a good story every act every scene is a ring why is this structure
is a ring why is this structure
is a ring why is this structure everywhere what we can why can we find
everywhere what we can why can we find
everywhere what we can why can we find it really everywhere is there something
it really everywhere is there something
it really everywhere is there something fundamental about it well it’s the
fundamental about it well it’s the
fundamental about it well it’s the structure of problem solving you just
structure of problem solving you just
structure of problem solving you just take the problem you explore the problem
take the problem you explore the problem
take the problem you explore the problem you bring the insight to solve the
you bring the insight to solve the
you bring the insight to solve the problem you explore the insight and you
problem you explore the insight and you
problem you explore the insight and you solve it stories are problem-solving so
solve it stories are problem-solving so
solve it stories are problem-solving so now I’m telling you that problems are
now I’m telling you that problems are
now I’m telling you that problems are like stories are problem solving and I
like stories are problem solving and I
like stories are problem solving and I told you five minutes ago that there are
told you five minutes ago that there are
told you five minutes ago that there are empathy machines right so how do you put
empathy machines right so how do you put
empathy machines right so how do you put these two things together stories are a
these two things together stories are a
these two things together stories are a way to get into somebody else’s brain to
way to get into somebody else’s brain to
way to get into somebody else’s brain to see how they solve problems or put it in
see how they solve problems or put it in
see how they solve problems or put it in another way stories are away to learn
see hundreds of thousands of years ago
see hundreds of thousands of years ago almost same kids were not the strongest
almost same kids were not the strongest
almost same kids were not the strongest they were not the fastest but we’re the
they were not the fastest but we’re the
they were not the fastest but we’re the best at solving problems those who loved
best at solving problems those who loved
best at solving problems those who loved stories the most could solve more
stories the most could solve more
stories the most could solve more problems that could survive more they
problems that could survive more they
problems that could survive more they could have more children and spread
could have more children and spread
could have more children and spread their genes and that is how we have
their genes and that is how we have
their genes and that is how we have evolved to love stories because they
evolved to love stories because they
evolved to love stories because they teach us see that hunter he would have
teach us see that hunter he would have
teach us see that hunter he would have never shared those bullet boats right it
never shared those bullet boats right it
never shared those bullet boats right it would have said when I was your age I
would have said when I was your age I
would have said when I was your age I was hungry one day so I went to the
was hungry one day so I went to the
was hungry one day so I went to the river I went to the forest to hunt and
river I went to the forest to hunt and
river I went to the forest to hunt and as I got close to the river I saw a lion
as I got close to the river I saw a lion
as I got close to the river I saw a lion and the lion saw me
and the lion saw me
and the lion saw me so I started running away but it was
so I started running away but it was
so I started running away but it was faster than me so I jumped up a tree and
faster than me so I jumped up a tree and
faster than me so I jumped up a tree and I saved myself and what would the young
I saved myself and what would the young
I saved myself and what would the young things say oh wow I should not go close
things say oh wow I should not go close
things say oh wow I should not go close to the river there’s predators there
to the river there’s predators there
to the river there’s predators there I should not try to outrun a lion and if
I should not try to outrun a lion and if
I should not try to outrun a lion and if I’m in danger I should climb up a tree
I’m in danger I should climb up a tree
I’m in danger I should climb up a tree the very same lessons that they would
the very same lessons that they would
the very same lessons that they would never remember before are now drilled in
never remember before are now drilled in
never remember before are now drilled in their minds you want to use this power
their minds you want to use this power
their minds you want to use this power of stories you listen to me and you
of stories you listen to me and you
of stories you listen to me and you listen to me well are you tired of
listen to me well are you tired of
listen to me well are you tired of trying to teach people stuff but they
trying to teach people stuff but they
trying to teach people stuff but they don’t remember anything stop shoving
don’t remember anything stop shoving
don’t remember anything stop shoving your fat and start wrapping them in
your fat and start wrapping them in
your fat and start wrapping them in stories IRA tired of trying to convince
stories IRA tired of trying to convince
stories IRA tired of trying to convince people of stuff but they don’t attend to
people of stuff but they don’t attend to
people of stuff but they don’t attend to reasons
reasons
reasons stop ramming your reasons down their
stop ramming your reasons down their
stop ramming your reasons down their throats and start using stories but
throats and start using stories but
throats and start using stories but don’t just use one story once use
don’t just use one story once use
don’t just use one story once use stories at home use stories at school
stories at home use stories at school
stories at home use stories at school use stories everywhere at work every day
use stories everywhere at work every day
use stories everywhere at work every day you tedsters have the unique
you tedsters have the unique
you tedsters have the unique intellectual curiosity to seek the truth
intellectual curiosity to seek the truth
intellectual curiosity to seek the truth master storytelling and you will spread
master storytelling and you will spread
master storytelling and you will spread it thank you
it thank you
it thank you [Applause]
”
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