I would like to start with a question by a quick show of hands how many of you
a quick show of hands how many of you
a quick show of hands how many of you live in a city I guess most of you are
live in a city I guess most of you are
live in a city I guess most of you are and what are the things we love most
and what are the things we love most
and what are the things we love most about our life in a city it allows us
about our life in a city it allows us
about our life in a city it allows us access to diversity in choice
access to diversity in choice
access to diversity in choice opportunities and everything is closed
opportunities and everything is closed
opportunities and everything is closed now what some of the things we don’t
now what some of the things we don’t
now what some of the things we don’t like or maybe even hate about our life
like or maybe even hate about our life
like or maybe even hate about our life in a city traffic pollution noise it’s
in a city traffic pollution noise it’s
in a city traffic pollution noise it’s expensive now today I would like to
expensive now today I would like to
expensive now today I would like to share with you the idea that changing
share with you the idea that changing
share with you the idea that changing the way we use and view our assets and
the way we use and view our assets and
the way we use and view our assets and products in a city we can use some of
products in a city we can use some of
products in a city we can use some of the things we most love about our life
the things we most love about our life
the things we most love about our life in a city and pack all the things we
in a city and pack all the things we
in a city and pack all the things we don’t love and make cities a better
don’t love and make cities a better
don’t love and make cities a better place for everyone in the near future I
place for everyone in the near future I
place for everyone in the near future I myself lived in many cities around the
myself lived in many cities around the
myself lived in many cities around the world I was born in Moscow and I grew up
world I was born in Moscow and I grew up
world I was born in Moscow and I grew up in Jerusalem
in Jerusalem
in Jerusalem I spent my 20s in Reykjavik Iceland and
I spent my 20s in Reykjavik Iceland and
I spent my 20s in Reykjavik Iceland and I enjoyed two years of living in
I enjoyed two years of living in
I enjoyed two years of living in Copenhagen these days I spent most of my
Copenhagen these days I spent most of my
Copenhagen these days I spent most of my time in London and living in so many
time in London and living in so many
time in London and living in so many different places so many different
different places so many different
different places so many different cities around the world really helped me
cities around the world really helped me
cities around the world really helped me to shape my view and to know what do I
to shape my view and to know what do I
to shape my view and to know what do I like about cities what I don’t like
like about cities what I don’t like
like about cities what I don’t like about cities and what I would envision
about cities and what I would envision
about cities and what I would envision doing differently so it was only natural
doing differently so it was only natural
doing differently so it was only natural for my career to revolve around cities
for my career to revolve around cities
for my career to revolve around cities and it helps me to put the vision of
and it helps me to put the vision of
and it helps me to put the vision of what a good city life into action every
what a good city life into action every
what a good city life into action every day and today I would like to share this
day and today I would like to share this
day and today I would like to share this vision with you so if you can please
vision with you so if you can please
vision with you so if you can please turn on your imagination and join me to
turn on your imagination and join me to
turn on your imagination and join me to the journey to this future city imagine
the journey to this future city imagine
the journey to this future city imagine you wake up in a house that is
you wake up in a house that is
you wake up in a house that is constructed from completely clean and
constructed from completely clean and
constructed from completely clean and safe materials this house was designed
safe materials this house was designed
safe materials this house was designed to fit your needs and it can be easily
to fit your needs and it can be easily
to fit your needs and it can be easily changed as your needs throughout your
changed as your needs throughout your
changed as your needs throughout your lifetime change if you have a child or
lifetime change if you have a child or
lifetime change if you have a child or your spouse moved in and out adding or
your spouse moved in and out adding or
your spouse moved in and out adding or removing a room is not a problem and
removing a room is not a problem and
removing a room is not a problem and then you never have to move additionally
then you never have to move additionally
then you never have to move additionally because you
because you
because you house is constructed from materials that
house is constructed from materials that
house is constructed from materials that can be reused the construction of the
can be reused the construction of the
can be reused the construction of the house is cheaper and makes it more
house is cheaper and makes it more
house is cheaper and makes it more affordable on your way to work you don’t
affordable on your way to work you don’t
affordable on your way to work you don’t need to drive anymore because a good
need to drive anymore because a good
need to drive anymore because a good constructed public transportation system
constructed public transportation system
constructed public transportation system is not making driving pointless because
is not making driving pointless because
is not making driving pointless because it’s cheaper and more convenient to
it’s cheaper and more convenient to
it’s cheaper and more convenient to commute in a public transport if you do
commute in a public transport if you do
commute in a public transport if you do decide that you would like to take a car
decide that you would like to take a car
decide that you would like to take a car you take up a phone and you press a
you take up a phone and you press a
you take up a phone and you press a button within minutes a car appears at
button within minutes a car appears at
button within minutes a car appears at your doorstep and it drives you to work
your doorstep and it drives you to work
your doorstep and it drives you to work and then drives off you don’t need to
and then drives off you don’t need to
and then drives off you don’t need to worry about looking for parking or maybe
worry about looking for parking or maybe
worry about looking for parking or maybe paying insurance or maintaining your car
paying insurance or maintaining your car
paying insurance or maintaining your car in our future city traffic jams
in our future city traffic jams
in our future city traffic jams pollution noise all now belong to the
pollution noise all now belong to the
pollution noise all now belong to the past you arrive to work and you share
past you arrive to work and you share
past you arrive to work and you share your office with other companies many of
your office with other companies many of
your office with other companies many of your colleagues are travelling a lot or
your colleagues are travelling a lot or
your colleagues are travelling a lot or they working from home so you use the
they working from home so you use the
they working from home so you use the spare capacity to share your office with
spare capacity to share your office with
spare capacity to share your office with other companies in a similar situation
other companies in a similar situation
other companies in a similar situation it allows you to cut the bills and
it allows you to cut the bills and
it allows you to cut the bills and create a much more vibrant business
create a much more vibrant business
create a much more vibrant business environment around you on your way to
environment around you on your way to
environment around you on your way to lunch you go to a local makers cafe it’s
lunch you go to a local makers cafe it’s
lunch you go to a local makers cafe it’s an old building that has been repurposed
an old building that has been repurposed
an old building that has been repurposed and now it’s the innovation hub young
and now it’s the innovation hub young
and now it’s the innovation hub young entrepreneurs can have access to
entrepreneurs can have access to
entrepreneurs can have access to expensive innovation technology such as
expensive innovation technology such as
expensive innovation technology such as 3d printing and it gives them a space to
3d printing and it gives them a space to
3d printing and it gives them a space to share their ideas collaborate together
share their ideas collaborate together
share their ideas collaborate together and it maintains a vibrant be innovative
and it maintains a vibrant be innovative
and it maintains a vibrant be innovative environment in the city in order for
environment in the city in order for
environment in the city in order for them to pay their bills they operate a
them to pay their bills they operate a
them to pay their bills they operate a lunch cafe they collect a surplus of
lunch cafe they collect a surplus of
lunch cafe they collect a surplus of food from hotels and supermarkets nearby
food from hotels and supermarkets nearby
food from hotels and supermarkets nearby and they make lunch out of it as you
and they make lunch out of it as you
and they make lunch out of it as you walk home you decide it’s time to put up
walk home you decide it’s time to put up
walk home you decide it’s time to put up on the wall the picture of your family
on the wall the picture of your family
on the wall the picture of your family you took over the weekends so you
you took over the weekends so you
you took over the weekends so you stopped by a local to library and you
stopped by a local to library and you
stopped by a local to library and you pick up a drill you use a drill maybe
pick up a drill you use a drill maybe
pick up a drill you use a drill maybe once or twice a year so having one at
once or twice a year so having one at
once or twice a year so having one at home is really pointless if you can just
home is really pointless if you can just
home is really pointless if you can just access one for a couple of coins
access one for a couple of coins
access one for a couple of coins whenever you need it as you make dinner
whenever you need it as you make dinner
whenever you need it as you make dinner you pop upstairs to the rooftop of your
you pop upstairs to the rooftop of your
you pop upstairs to the rooftop of your building there is a communal garden
building there is a communal garden
building there is a communal garden there the organic waste of the bill
there the organic waste of the bill
there the organic waste of the bill has been collected and is turning the
has been collected and is turning the
has been collected and is turning the compost that nourishes this garden the
compost that nourishes this garden the
compost that nourishes this garden the kids in that live in the building they
kids in that live in the building they
kids in that live in the building they love to take care of it and it creates a
love to take care of it and it creates a
love to take care of it and it creates a really nice sense of community for the
really nice sense of community for the
really nice sense of community for the business building residents and the
business building residents and the
business building residents and the fresh ingredients for dinner
fresh ingredients for dinner
fresh ingredients for dinner are really just a bonus just before
are really just a bonus just before
are really just a bonus just before going to bed you decide that is perhaps
going to bed you decide that is perhaps
going to bed you decide that is perhaps time for laundry so you take up your
time for laundry so you take up your
time for laundry so you take up your phone again and you press another button
phone again and you press another button
phone again and you press another button and you reserve the building’s laundry
and you reserve the building’s laundry
and you reserve the building’s laundry machine you do laundry twice three times
machine you do laundry twice three times
machine you do laundry twice three times a week so really having a washing
a week so really having a washing
a week so really having a washing machine in your house doesn’t make much
machine in your house doesn’t make much
machine in your house doesn’t make much sense instead you pay monthly
sense instead you pay monthly
sense instead you pay monthly subscription and you have access to one
subscription and you have access to one
subscription and you have access to one whenever you need it without worrying
whenever you need it without worrying
whenever you need it without worrying about breakage or leakage or upgrading
about breakage or leakage or upgrading
about breakage or leakage or upgrading for the next one laundry time is done
for the next one laundry time is done
for the next one laundry time is done and it’s time to go to bed and now we
and it’s time to go to bed and now we
and it’s time to go to bed and now we can all close our eyes and wake up back
can all close our eyes and wake up back
can all close our eyes and wake up back to our reality do you think this some
to our reality do you think this some
to our reality do you think this some sort of science fiction or perhaps a
sort of science fiction or perhaps a
sort of science fiction or perhaps a product of my imagination
product of my imagination
product of my imagination well actually each and one of these
well actually each and one of these
well actually each and one of these elements of this vision already been
elements of this vision already been
elements of this vision already been practiced today by cities around the
practiced today by cities around the
practiced today by cities around the world there is not one city that has all
world there is not one city that has all
world there is not one city that has all of it together but increasingly so
of it together but increasingly so
of it together but increasingly so cities and businesses discovered the
cities and businesses discovered the
cities and businesses discovered the great opportunity to rethink our
great opportunity to rethink our
great opportunity to rethink our operational model interesting how do we
operational model interesting how do we
operational model interesting how do we view and use assets materials products
view and use assets materials products
view and use assets materials products and data in our cities and to find a way
and data in our cities and to find a way
and data in our cities and to find a way to keep them at the highest utility and
to keep them at the highest utility and
to keep them at the highest utility and value at all times generating positive
value at all times generating positive
value at all times generating positive social economic and environmental
social economic and environmental
social economic and environmental business by doing so I work for a global
business by doing so I work for a global
business by doing so I work for a global think tank called the Ellen MacArthur
think tank called the Ellen MacArthur
think tank called the Ellen MacArthur Foundation and it’s our mission to
Foundation and it’s our mission to
Foundation and it’s our mission to promote the transition towards the
promote the transition towards the
promote the transition towards the circular economy what is the circle
circular economy what is the circle
circular economy what is the circle economy it’s a new economic paradigm
economy it’s a new economic paradigm
economy it’s a new economic paradigm that looks for ways to design the
that looks for ways to design the
that looks for ways to design the concept waste out of our production and
concept waste out of our production and
concept waste out of our production and consumption systems what do we mean by
consumption systems what do we mean by
consumption systems what do we mean by that if we look at our current economic
that if we look at our current economic
that if we look at our current economic model we take materials from the ground
model we take materials from the ground
model we take materials from the ground we use them typically once and then we
we use them typically once and then we
we use them typically once and then we throw them away it’s a linear model and
throw them away it’s a linear model and
throw them away it’s a linear model and it’s a source of many of the problems we
it’s a source of many of the problems we
it’s a source of many of the problems we experience today from environmental
experience today from environmental
experience today from environmental degradation to pollution
degradation to pollution
degradation to pollution – the inability to meet the needs of our
– the inability to meet the needs of our
– the inability to meet the needs of our growing population in a world with
growing population in a world with
growing population in a world with limited resources
limited resources
limited resources additionally the linear model is
additionally the linear model is
additionally the linear model is extremely wasteful once a material or
extremely wasteful once a material or
extremely wasteful once a material or product has been burned or buried in the
product has been burned or buried in the
product has been burned or buried in the ground it has lost its economic value
ground it has lost its economic value
ground it has lost its economic value forever in the face of these
forever in the face of these
forever in the face of these disadvantages we believe that it’s
disadvantages we believe that it’s
disadvantages we believe that it’s possible to transition away from this
possible to transition away from this
possible to transition away from this wasteful a linear model into one that is
wasteful a linear model into one that is
wasteful a linear model into one that is better that is regenerative and
better that is regenerative and
better that is regenerative and restorative by intention and by design
restorative by intention and by design
restorative by intention and by design we call it the circular economy and we
we call it the circular economy and we
we call it the circular economy and we believe we can achieve that by applying
believe we can achieve that by applying
believe we can achieve that by applying three key principles to economic
three key principles to economic
three key principles to economic activity one design that wastes and
activity one design that wastes and
activity one design that wastes and pollution to find the process to keep
pollution to find the process to keep
pollution to find the process to keep our materials and products at the
our materials and products at the
our materials and products at the highest value at all times and three we
highest value at all times and three we
highest value at all times and three we generate our natural systems now when we
generate our natural systems now when we
generate our natural systems now when we talk about wastes we often think about
talk about wastes we often think about
talk about wastes we often think about some trash floating out of our garbage
some trash floating out of our garbage
some trash floating out of our garbage can
can
can but actually most of our waste today is
but actually most of our waste today is
but actually most of our waste today is one that is structured and embedded into
one that is structured and embedded into
one that is structured and embedded into our daily systems and one we don’t even
our daily systems and one we don’t even
our daily systems and one we don’t even think on notice our urban mobility
think on notice our urban mobility
think on notice our urban mobility system is one such example and I would
system is one such example and I would
system is one such example and I would like to use it to demonstrate how the
like to use it to demonstrate how the
like to use it to demonstrate how the circle economy can come alive by a quick
circle economy can come alive by a quick
circle economy can come alive by a quick show of hands how many of you came here
show of hands how many of you came here
show of hands how many of you came here today by car
today by car
today by car I guess about half of you which means
I guess about half of you which means
I guess about half of you which means that at the moment there are tens of
that at the moment there are tens of
that at the moment there are tens of cars standing in the parking lot
cars standing in the parking lot
cars standing in the parking lot unused an idle in fact in Europe we use
unused an idle in fact in Europe we use
unused an idle in fact in Europe we use our cars only eight percent of the time
our cars only eight percent of the time
our cars only eight percent of the time and when we do drive our cars we almost
and when we do drive our cars we almost
and when we do drive our cars we almost do it always alone as car occupancy
do it always alone as car occupancy
do it always alone as car occupancy levels are just 1.5 meanwhile we spend
levels are just 1.5 meanwhile we spend
levels are just 1.5 meanwhile we spend billions dealing with problems of
billions dealing with problems of
billions dealing with problems of congestion and time loss
congestion and time loss
congestion and time loss we have budgets to build new roads and
we have budgets to build new roads and
we have budgets to build new roads and parking lots and we spent a lot of
parking lots and we spent a lot of
parking lots and we spent a lot of resources to deal with problems
resources to deal with problems
resources to deal with problems associated with traffic pollution from
associated with traffic pollution from
associated with traffic pollution from health perspective to the environmental
health perspective to the environmental
health perspective to the environmental problems and even when you look at the
problems and even when you look at the
problems and even when you look at the car itself it is vastly resource
car itself it is vastly resource
car itself it is vastly resource intensive for manufacturing and
intensive for manufacturing and
intensive for manufacturing and operation
operation
operation especially when accounting for the low
especially when accounting for the low
especially when accounting for the low utilization rates now that we’ve
utilization rates now that we’ve
utilization rates now that we’ve identified the challenges and the
identified the challenges and the
identified the challenges and the problems with the system let’s think how
problems with the system let’s think how
problems with the system let’s think how we can rethink it by applying the
we can rethink it by applying the
we can rethink it by applying the principles of the circular economy what
principles of the circular economy what
principles of the circular economy what do we mostly need from our cars we need
do we mostly need from our cars we need
do we mostly need from our cars we need them to bring us safely time and cost
them to bring us safely time and cost
them to bring us safely time and cost efficient from point A to point B so why
efficient from point A to point B so why
efficient from point A to point B so why do we keep investing in designing new
do we keep investing in designing new
do we keep investing in designing new cars and roads when instead we should be
cars and roads when instead we should be
cars and roads when instead we should be investing in designing the right process
investing in designing the right process
investing in designing the right process to address our real needs by designing
to address our real needs by designing
to address our real needs by designing mobility as a service we can design out
mobility as a service we can design out
mobility as a service we can design out the wasteful aspects of our mobility
the wasteful aspects of our mobility
the wasteful aspects of our mobility systems by providing transportation
systems by providing transportation
systems by providing transportation solutions whenever we need them without
solutions whenever we need them without
solutions whenever we need them without needing to own a car this will also
needing to own a car this will also
needing to own a car this will also encourage car manufacturers to develop
encourage car manufacturers to develop
encourage car manufacturers to develop and design cars that account for
and design cars that account for
and design cars that account for longevity for intensive use and look
longevity for intensive use and look
longevity for intensive use and look into the current life cycle and think
into the current life cycle and think
into the current life cycle and think about the next one once we’ve designed
about the next one once we’ve designed
about the next one once we’ve designed such an effective vehicle we then need
such an effective vehicle we then need
such an effective vehicle we then need to look for a process that will allow to
to look for a process that will allow to
to look for a process that will allow to keep it in its highest value and utility
keep it in its highest value and utility
keep it in its highest value and utility at all times this will spark business
at all times this will spark business
at all times this will spark business innovation how to do it in the most time
innovation how to do it in the most time
innovation how to do it in the most time and price competitive manner perhaps it
and price competitive manner perhaps it
and price competitive manner perhaps it can be through leasing schemes or
can be through leasing schemes or
can be through leasing schemes or sharing we can then also use the
sharing we can then also use the
sharing we can then also use the technological advancements to keep track
technological advancements to keep track
technological advancements to keep track of the cars as they go around the city
of the cars as they go around the city
of the cars as they go around the city and ensure their optimal use avoid
and ensure their optimal use avoid
and ensure their optimal use avoid traffic jams looking for parking we can
traffic jams looking for parking we can
traffic jams looking for parking we can also use the advancements in our
also use the advancements in our
also use the advancements in our technology to monitor the cars condition
technology to monitor the cars condition
technology to monitor the cars condition and avoid braking by preventive
and avoid braking by preventive
and avoid braking by preventive maintenance
maintenance
maintenance now with the self-driving and electric
now with the self-driving and electric
now with the self-driving and electric cars coming into play we can use this
cars coming into play we can use this
cars coming into play we can use this approach to ensure that the new
approach to ensure that the new
approach to ensure that the new technology is actually benefiting and
technology is actually benefiting and
technology is actually benefiting and creating positive impact on our life it
creating positive impact on our life it
creating positive impact on our life it will help to reduce the number of cars
will help to reduce the number of cars
will help to reduce the number of cars on the roads by making car ownership
on the roads by making car ownership
on the roads by making car ownership obsolete it will help us to have cleaner
obsolete it will help us to have cleaner
obsolete it will help us to have cleaner air better access for transportation and
air better access for transportation and
air better access for transportation and also help to reduce the resource
also help to reduce the resource
also help to reduce the resource intensity of our current mobility system
intensity of our current mobility system
intensity of our current mobility system now this is just one example of
now this is just one example of
now this is just one example of how the circle economy approach can help
how the circle economy approach can help
how the circle economy approach can help us to deal with our daily challenges and
us to deal with our daily challenges and
us to deal with our daily challenges and we use this approach to also look into
we use this approach to also look into
we use this approach to also look into how to design waste from other systems
how to design waste from other systems
how to design waste from other systems in our daily life from the way we
in our daily life from the way we
in our daily life from the way we construct and use our buildings from the
construct and use our buildings from the
construct and use our buildings from the food waste problems and from the
food waste problems and from the
food waste problems and from the damaging aspects of the plastic and the
damaging aspects of the plastic and the
damaging aspects of the plastic and the textile industry now the advantages of
textile industry now the advantages of
textile industry now the advantages of this approach are massive it’s a one
this approach are massive it’s a one
this approach are massive it’s a one trillion dollar opportunity for the
trillion dollar opportunity for the
trillion dollar opportunity for the global economy meanwhile it can help us
global economy meanwhile it can help us
global economy meanwhile it can help us to meet the needs of the growing
to meet the needs of the growing
to meet the needs of the growing population without continuously harming
population without continuously harming
population without continuously harming our environment it also can help us to
our environment it also can help us to
our environment it also can help us to develop benefits such as growing
develop benefits such as growing
develop benefits such as growing household income access to better
household income access to better
household income access to better products better health new jobs despite
products better health new jobs despite
products better health new jobs despite the great opportunities the road is
the great opportunities the road is
the great opportunities the road is still long and it’s full of challenges
still long and it’s full of challenges
still long and it’s full of challenges we need to reimagine and then redesign
we need to reimagine and then redesign
we need to reimagine and then redesign our global economy and in order to do
our global economy and in order to do
our global economy and in order to do that we need to bring every key actor in
that we need to bring every key actor in
that we need to bring every key actor in our society on boards and build
our society on boards and build
our society on boards and build consensus find new ways to work together
consensus find new ways to work together
consensus find new ways to work together to collaborate luckily we don’t have to
to collaborate luckily we don’t have to
to collaborate luckily we don’t have to do this alone with the element cada
do this alone with the element cada
do this alone with the element cada foundation work with a great coalition
foundation work with a great coalition
foundation work with a great coalition of people from major corporations to
of people from major corporations to
of people from major corporations to small SMEs and innovators universities
small SMEs and innovators universities
small SMEs and innovators universities other NGOs governments and cities all
other NGOs governments and cities all
other NGOs governments and cities all believe in this opportunity – and
believe in this opportunity – and
believe in this opportunity – and already today they work to discover new
already today they work to discover new
already today they work to discover new ways to unlock value for their
ways to unlock value for their
ways to unlock value for their businesses they experiment with new
businesses they experiment with new
businesses they experiment with new product design they explore material
product design they explore material
product design they explore material innovation engineer new system to
innovation engineer new system to
innovation engineer new system to capture materials in the city and
capture materials in the city and
capture materials in the city and develop new policies and regulations to
develop new policies and regulations to
develop new policies and regulations to support and encourage the transition as
support and encourage the transition as
support and encourage the transition as part of this mission I work with
part of this mission I work with
part of this mission I work with governments in cities around the world
governments in cities around the world
governments in cities around the world to explore how the circuit economic can
to explore how the circuit economic can
to explore how the circuit economic can look like in an urban context in many
look like in an urban context in many
look like in an urban context in many ways cities are mirrors of our economy
ways cities are mirrors of our economy
ways cities are mirrors of our economy and they’re uniquely positioned to
and they’re uniquely positioned to
and they’re uniquely positioned to become the leaders of this transition
become the leaders of this transition
become the leaders of this transition cities our homes for more than half of
cities our homes for more than half of
cities our homes for more than half of the global population and there are
the global population and there are
the global population and there are major economic powerhouses that give us
major economic powerhouses that give us
major economic powerhouses that give us access to jobs to education to Choi
access to jobs to education to Choi
access to jobs to education to Choi two opportunities but this come at a
two opportunities but this come at a
two opportunities but this come at a price because city is also responsible
price because city is also responsible
price because city is also responsible for generation of over 50% of our global
for generation of over 50% of our global
for generation of over 50% of our global waste and almost 80% of our carbon
waste and almost 80% of our carbon
waste and almost 80% of our carbon emissions in addition urban policymakers
emissions in addition urban policymakers
emissions in addition urban policymakers increasingly have to deal with new and
increasingly have to deal with new and
increasingly have to deal with new and unfamiliar challenges shortage of
unfamiliar challenges shortage of
unfamiliar challenges shortage of housing inequality pollution and
housing inequality pollution and
housing inequality pollution and unemployment in face of this urban
unemployment in face of this urban
unemployment in face of this urban policymakers businesses and citizens are
policymakers businesses and citizens are
policymakers businesses and citizens are forced to think outside of the box and
forced to think outside of the box and
forced to think outside of the box and use the circle economy and the urban
use the circle economy and the urban
use the circle economy and the urban environment to think about new solutions
environment to think about new solutions
environment to think about new solutions for these new problems the first-base of
for these new problems the first-base of
for these new problems the first-base of cities allows the circle economy to come
cities allows the circle economy to come
cities allows the circle economy to come alive and scale rapidly and we see this
alive and scale rapidly and we see this
alive and scale rapidly and we see this happening around the world with cities
happening around the world with cities
happening around the world with cities we work with whether it’s Phoenix and
we work with whether it’s Phoenix and
we work with whether it’s Phoenix and London that empower the local business
London that empower the local business
London that empower the local business community through new business models of
community through new business models of
community through new business models of the circular economy Helsinki and
the circular economy Helsinki and
the circular economy Helsinki and Barcelona reinvent their mobility
Barcelona reinvent their mobility
Barcelona reinvent their mobility systems and Milan here in Italy manages
systems and Milan here in Italy manages
systems and Milan here in Italy manages to capture over 50% of its food waste
to capture over 50% of its food waste
to capture over 50% of its food waste and generate energy and valuable
and generate energy and valuable
and generate energy and valuable materials out of it and you sitting here
materials out of it and you sitting here
materials out of it and you sitting here today or watching this talk at home you
today or watching this talk at home you
today or watching this talk at home you all have a role to play in this the
all have a role to play in this the
all have a role to play in this the circular economy transition will be
circular economy transition will be
circular economy transition will be driven by entrepreneurs large and small
driven by entrepreneurs large and small
driven by entrepreneurs large and small and whether your student or your urban
and whether your student or your urban
and whether your student or your urban planner your businessmen or maybe start
planner your businessmen or maybe start
planner your businessmen or maybe start a venture we encourage you shall enjoy
a venture we encourage you shall enjoy
a venture we encourage you shall enjoy linear model explore the principles of
linear model explore the principles of
linear model explore the principles of the circular economy and apply them
the circular economy and apply them
the circular economy and apply them within your own context to generate
within your own context to generate
within your own context to generate positive social environmental value by
positive social environmental value by
positive social environmental value by doing so thank you very much
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