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Why Fashion Matters: The Power of Getting Dressed | Christian Birky | TEDxDetroit


[Music]

[Music] who here is wearing clothing raise your

who here is wearing clothing raise your

who here is wearing clothing raise your hand if you don’t I’m gonna assume

hand if you don’t I’m gonna assume

hand if you don’t I’m gonna assume you’re sleeping and not naked I spent

you’re sleeping and not naked I spent

you’re sleeping and not naked I spent most of my life working on social and

most of my life working on social and

most of my life working on social and environmental justice issues so

environmental justice issues so

environmental justice issues so naturally when I graduated from college

naturally when I graduated from college

naturally when I graduated from college I started the clothing company this jump

I started the clothing company this jump

I started the clothing company this jump from politics to fashion came as a

from politics to fashion came as a

from politics to fashion came as a surprise to some people close to me but

surprise to some people close to me but

surprise to some people close to me but I really believe that what we wear

I really believe that what we wear

I really believe that what we wear matters see fashion is the second most

matters see fashion is the second most

matters see fashion is the second most polluting industry in the world one in

polluting industry in the world one in

polluting industry in the world one in six jobs globally are tied back to the

six jobs globally are tied back to the

six jobs globally are tied back to the industry in some capacity in the US less

industry in some capacity in the US less

industry in some capacity in the US less than 3% of the clothing that we wear

than 3% of the clothing that we wear

than 3% of the clothing that we wear here is made here that’s down from over

here is made here that’s down from over

here is made here that’s down from over 95 percent in the 1960s we’ve outsourced

95 percent in the 1960s we’ve outsourced

95 percent in the 1960s we’ve outsourced middle-class manufacturing jobs in

middle-class manufacturing jobs in

middle-class manufacturing jobs in search of cheap unregulated labor to

search of cheap unregulated labor to

search of cheap unregulated labor to deliver lower prices on consumer goods

deliver lower prices on consumer goods

deliver lower prices on consumer goods now fashion doesn’t have a monopoly on

now fashion doesn’t have a monopoly on

now fashion doesn’t have a monopoly on labor abuses or toxins it just happens

labor abuses or toxins it just happens

labor abuses or toxins it just happens to have an abundance of them and it’s

to have an abundance of them and it’s

to have an abundance of them and it’s also very personal

also very personal

also very personal we all wear clothes they impact how we

we all wear clothes they impact how we

we all wear clothes they impact how we think about ourselves and how others

think about ourselves and how others

think about ourselves and how others perceive us it’s this vast scale and

perceive us it’s this vast scale and

perceive us it’s this vast scale and emotional connection that make fashion

emotional connection that make fashion

emotional connection that make fashion an important part of changing the world

an important part of changing the world

an important part of changing the world as we know it I want to start with four

as we know it I want to start with four

as we know it I want to start with four myths that are getting in the way of

myths that are getting in the way of

myths that are getting in the way of that change the first myth is that

that change the first myth is that

that change the first myth is that somehow we can separate ourselves from

somehow we can separate ourselves from

somehow we can separate ourselves from the clothing that we wear in 2013 a

the clothing that we wear in 2013 a

the clothing that we wear in 2013 a factory collapse in Bangladesh killed

factory collapse in Bangladesh killed

factory collapse in Bangladesh killed over a thousand workers it was one of

over a thousand workers it was one of

over a thousand workers it was one of the worst tragedies in garment history

the worst tragedies in garment history

the worst tragedies in garment history industry history and three of the four

industry history and three of the four

industry history and three of the four have happened in the last four years at

have happened in the last four years at

have happened in the last four years at the time I was working on social causes

the time I was working on social causes

the time I was working on social causes and I had a closet filled with stuff

and I had a closet filled with stuff

and I had a closet filled with stuff made by modern slaves and toxic

made by modern slaves and toxic

made by modern slaves and toxic conditions there was a disconnect

conditions there was a disconnect

conditions there was a disconnect between how I was trying to live and the

between how I was trying to live and the

between how I was trying to live and the way that I was getting dressed I felt

way that I was getting dressed I felt

way that I was getting dressed I felt guilty and that was healthy because it

guilty and that was healthy because it

guilty and that was healthy because it changed the way

changed the way

changed the way that I behaved but I don’t think guilt

that I behaved but I don’t think guilt

that I behaved but I don’t think guilt is the key to changing this broken

is the key to changing this broken

is the key to changing this broken system I think we need to find things

system I think we need to find things

system I think we need to find things they were excited about and move toward

they were excited about and move toward

they were excited about and move toward them just like I can feel bad putting on

them just like I can feel bad putting on

them just like I can feel bad putting on something made in a sweatshop I feel

something made in a sweatshop I feel

something made in a sweatshop I feel great

great

great putting on something made by a company

putting on something made by a company

putting on something made by a company that represents and lives out the values

that represents and lives out the values

that represents and lives out the values that I stand by second myth is that

that I stand by second myth is that

that I stand by second myth is that sustainability is somehow extra I

sustainability is somehow extra I

sustainability is somehow extra I believe strongly that environmental

believe strongly that environmental

believe strongly that environmental stewardship and fair working conditions

stewardship and fair working conditions

stewardship and fair working conditions are not special they’re the way things

are not special they’re the way things

are not special they’re the way things should be I don’t think we should have

should be I don’t think we should have

should be I don’t think we should have to designate businesses that do things

to designate businesses that do things

to designate businesses that do things right as sustainable or as responsible

right as sustainable or as responsible

right as sustainable or as responsible rather businesses that exploit workers

rather businesses that exploit workers

rather businesses that exploit workers that pollute waters that create products

that pollute waters that create products

that pollute waters that create products designed to be tomorrow’s waste that

designed to be tomorrow’s waste that

designed to be tomorrow’s waste that objectify women and feast on

objectify women and feast on

objectify women and feast on insecurities that’s not business as

insecurities that’s not business as

insecurities that’s not business as usual that’s criminal

usual that’s criminal

usual that’s criminal thank you

I don’t think we have a right to a lot

I don’t think we have a right to a lot of stuff but I do believe that we all

of stuff but I do believe that we all

of stuff but I do believe that we all have a right to things that don’t come

have a right to things that don’t come

have a right to things that don’t come at the expense of our fellow human

at the expense of our fellow human

at the expense of our fellow human beings the third myth is that somehow we

beings the third myth is that somehow we

beings the third myth is that somehow we can buy happiness clothing can add

can buy happiness clothing can add

can buy happiness clothing can add meaning to an already balanced life but

meaning to an already balanced life but

meaning to an already balanced life but clothing alone will never give life

clothing alone will never give life

clothing alone will never give life meaning study after study shows that the

meaning study after study shows that the

meaning study after study shows that the more stuff we have it doesn’t mean that

more stuff we have it doesn’t mean that

more stuff we have it doesn’t mean that we’re any happier it just means that we

we’re any happier it just means that we

we’re any happier it just means that we have more clutter this hopefully

have more clutter this hopefully

have more clutter this hopefully presents us with the opportunity to have

presents us with the opportunity to have

presents us with the opportunity to have less and really love the things that we

less and really love the things that we

less and really love the things that we do have to buy quality and to pay more

do have to buy quality and to pay more

do have to buy quality and to pay more for products that represent what we

for products that represent what we

for products that represent what we stand for and that’s important because

stand for and that’s important because

stand for and that’s important because our current expectation around price is

our current expectation around price is

our current expectation around price is set in a system that relies on

set in a system that relies on

set in a system that relies on exploitation to keep prices low and it’s

exploitation to keep prices low and it’s

exploitation to keep prices low and it’s not just five to ten percent more

not just five to ten percent more

not just five to ten percent more expensive to do things right it’s often

expensive to do things right it’s often

expensive to do things right it’s often five or ten times more expensive I want

five or ten times more expensive I want

five or ten times more expensive I want to make it clear though that I don’t

to make it clear though that I don’t

to make it clear though that I don’t think having less stuff that paying more

think having less stuff that paying more

think having less stuff that paying more that sustainability is a sacrifice no

that sustainability is a sacrifice no

that sustainability is a sacrifice no it’s a shortcut to focusing on the

it’s a shortcut to focusing on the

it’s a shortcut to focusing on the things that matter in life we often use

things that matter in life we often use

things that matter in life we often use fashion as a tool to search for some

fashion as a tool to search for some

fashion as a tool to search for some level of external validation we’re

level of external validation we’re

level of external validation we’re chasing status through logos and through

chasing status through logos and through

chasing status through logos and through trends but fashion is that its most

trends but fashion is that its most

trends but fashion is that its most powerful when it represents who we are

powerful when it represents who we are

powerful when it represents who we are inside and the values that we stand and

inside and the values that we stand and

inside and the values that we stand and hold for and hold dear so the final myth

hold for and hold dear so the final myth

hold for and hold dear so the final myth is that this is the way it has to be I

is that this is the way it has to be I

is that this is the way it has to be I strongly believe that we can break this

strongly believe that we can break this

strongly believe that we can break this addiction to consumption that we can do

addiction to consumption that we can do

addiction to consumption that we can do better that we can produce in ways that

better that we can produce in ways that

better that we can produce in ways that are regenerative and not destructive I

are regenerative and not destructive I

are regenerative and not destructive I look to the organic food movement for

look to the organic food movement for

look to the organic food movement for inspiration I remember as a kid growing

inspiration I remember as a kid growing

inspiration I remember as a kid growing up in a small town in Michigan going to

up in a small town in Michigan going to

up in a small town in Michigan going to the grocery store with my mom and her

the grocery store with my mom and her

the grocery store with my mom and her asking the store manager if there were

asking the store manager if there were

asking the store manager if there were any or there was any organic food in

any or there was any organic food in

any or there was any organic food in in the story he looked at her with his

in the story he looked at her with his

in the story he looked at her with his blank look but now a decade and a half

blank look but now a decade and a half

blank look but now a decade and a half later that store is filled with organic

later that store is filled with organic

later that store is filled with organic options just look at what’s happening

options just look at what’s happening

options just look at what’s happening with locally grown food in this city in

with locally grown food in this city in

with locally grown food in this city in the last decade we as humans have

the last decade we as humans have

the last decade we as humans have created as a culture have created these

created as a culture have created these

created as a culture have created these problems are on exploitation and

problems are on exploitation and

problems are on exploitation and pollution that means that they’re

pollution that means that they’re

pollution that means that they’re entirely human constructs there’s no law

entirely human constructs there’s no law

entirely human constructs there’s no law of nature that says this is the way that

of nature that says this is the way that

of nature that says this is the way that we have to act we’ve created these

we have to act we’ve created these

we have to act we’ve created these businesses and these values and we can

businesses and these values and we can

businesses and these values and we can change them now when you raise your hand

change them now when you raise your hand

change them now when you raise your hand if you could not buy any clothes for the

if you could not buy any clothes for the

if you could not buy any clothes for the next month and it wouldn’t be a problem

next month and it wouldn’t be a problem

next month and it wouldn’t be a problem do you think you could go a full year

do you think you could go a full year

do you think you could go a full year without adding anything to your closet

without adding anything to your closet

without adding anything to your closet and still walk around with a shirt on

and still walk around with a shirt on

and still walk around with a shirt on your back good I know that that I could

your back good I know that that I could

your back good I know that that I could and that puts us in a special position

and that puts us in a special position

and that puts us in a special position it means that we don’t have immediate

it means that we don’t have immediate

it means that we don’t have immediate needs it means that we have the power of

needs it means that we have the power of

needs it means that we have the power of choice it’s a blessing it’s a privilege

choice it’s a blessing it’s a privilege

choice it’s a blessing it’s a privilege and it’s also a huge responsibility it’s

and it’s also a huge responsibility it’s

and it’s also a huge responsibility it’s not those it’s not up to those at the

not those it’s not up to those at the

not those it’s not up to those at the bottom of the system to change it those

bottom of the system to change it those

bottom of the system to change it those that don’t have the power of choice it’s

that don’t have the power of choice it’s

that don’t have the power of choice it’s up to us what does that look like it’s

up to us what does that look like it’s

up to us what does that look like it’s different for all of us but here are a

different for all of us but here are a

different for all of us but here are a few things that I’ve found helpful I

few things that I’ve found helpful I

few things that I’ve found helpful I remember finding out about that factory

remember finding out about that factory

remember finding out about that factory collapse in Bangladesh and wanting to

collapse in Bangladesh and wanting to

collapse in Bangladesh and wanting to throw out my entire wardrobe I quickly

throw out my entire wardrobe I quickly

throw out my entire wardrobe I quickly realized that one I couldn’t afford it

realized that one I couldn’t afford it

realized that one I couldn’t afford it and two the most sustainable clothing

and two the most sustainable clothing

and two the most sustainable clothing the most sustainable fashion is the

the most sustainable fashion is the

the most sustainable fashion is the stuff that’s already in our closet so I

stuff that’s already in our closet so I

stuff that’s already in our closet so I set out to purposefully knowing that I

set out to purposefully knowing that I

set out to purposefully knowing that I didn’t have any immediate needs by the

didn’t have any immediate needs by the

didn’t have any immediate needs by the things that I loved when I’m shopping I

things that I loved when I’m shopping I

things that I loved when I’m shopping I look for things that fit me and fit my

look for things that fit me and fit my

look for things that fit me and fit my personality because I don’t have room in

personality because I don’t have room in

personality because I don’t have room in my life and neither do you for things

my life and neither do you for things

my life and neither do you for things that don’t excite you and I know that

that don’t excite you and I know that

that don’t excite you and I know that for me I can’t get excited about

for me I can’t get excited about

for me I can’t get excited about something that doesn’t match how I’m

something that doesn’t match how I’m

something that doesn’t match how I’m trying to live my life

trying to live my life

trying to live my life so I would encourage you to take this

so I would encourage you to take this

so I would encourage you to take this responsibility and not think of it as a

responsibility and not think of it as a

responsibility and not think of it as a burden but to recognize this is an

burden but to recognize this is an

burden but to recognize this is an opportunity to make meaningful choices

opportunity to make meaningful choices

opportunity to make meaningful choices meaningful contributions and focus on

meaningful contributions and focus on

meaningful contributions and focus on what matters in life thank you

what matters in life thank you

what matters in life thank you [Applause]

”

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