you know what let’s try that one more time sorry but you know what I don’t
time sorry but you know what I don’t
time sorry but you know what I don’t think it’s right let me just do that
[Music]
[Music] feels pretty cool hi and thanks for
feels pretty cool hi and thanks for
feels pretty cool hi and thanks for having me here today but I have to admit
having me here today but I have to admit
having me here today but I have to admit something before we get started it’s
something before we get started it’s
something before we get started it’s gonna define our relationship moving
gonna define our relationship moving
gonna define our relationship moving forward I have superpowers
forward I have superpowers
forward I have superpowers that was shape-shifting but we’ll get
that was shape-shifting but we’ll get
that was shape-shifting but we’ll get back to that in a minute I also dabble
back to that in a minute I also dabble
back to that in a minute I also dabble in time travel predicting the future
in time travel predicting the future
in time travel predicting the future immortality and invisibility and you’re
immortality and invisibility and you’re
immortality and invisibility and you’re probably thinking and you’re probably
probably thinking and you’re probably
probably thinking and you’re probably wondering well prove it right well what
wondering well prove it right well what
wondering well prove it right well what if I could do one better what if I could
if I could do one better what if I could
if I could do one better what if I could share them with you listen closely
share them with you listen closely
share them with you listen closely I’ll only reveal this once and you’ll be
I’ll only reveal this once and you’ll be
I’ll only reveal this once and you’ll be able to take these secrets and
able to take these secrets and
able to take these secrets and immediately transform your life and the
immediately transform your life and the
immediately transform your life and the way you work so that entrance was weird
way you work so that entrance was weird
way you work so that entrance was weird right how I got into your mind a little
right how I got into your mind a little
right how I got into your mind a little bit made you perceive me and my talk
bit made you perceive me and my talk
bit made you perceive me and my talk differently just by changing the music
differently just by changing the music
differently just by changing the music we might not even speak the same
we might not even speak the same
we might not even speak the same language yet I was able to tell you
language yet I was able to tell you
language yet I was able to tell you something about me better yet make you
something about me better yet make you
something about me better yet make you feel something and that’s the power of
feel something and that’s the power of
feel something and that’s the power of sound sound provides emotional context
sound sound provides emotional context
sound sound provides emotional context and it guides you on how to feel and I
and it guides you on how to feel and I
and it guides you on how to feel and I believe shape-shifting is a superpower
believe shape-shifting is a superpower
believe shape-shifting is a superpower of sound that ability to change
of sound that ability to change
of sound that ability to change perception and experience just by
perception and experience just by
perception and experience just by changing the emotional context let’s try
changing the emotional context let’s try
changing the emotional context let’s try something how many of you today have
something how many of you today have
something how many of you today have used a form of augmented reality raise
used a form of augmented reality raise
used a form of augmented reality raise your hand okay a few how many of you
your hand okay a few how many of you
your hand okay a few how many of you today woke up to an alarm or listened to
today woke up to an alarm or listened to
today woke up to an alarm or listened to music on their way here raise your hand
music on their way here raise your hand
music on their way here raise your hand okay
okay
okay quite a few more of you now do you go do
quite a few more of you now do you go do
quite a few more of you now do you go do you understand where I’m headed if
you understand where I’m headed if
you understand where I’m headed if you’ve woke up to a
you’ve woke up to a
you’ve woke up to a onde on your alarm or listen to your
onde on your alarm or listen to your
onde on your alarm or listen to your favorite playlist when you’re on the go
favorite playlist when you’re on the go
favorite playlist when you’re on the go you’ve actually used AR and in fact we
you’ve actually used AR and in fact we
you’ve actually used AR and in fact we augment our realities every day we shift
augment our realities every day we shift
augment our realities every day we shift them most notably with music and sound
them most notably with music and sound
them most notably with music and sound and this tension between something old
and this tension between something old
and this tension between something old that we’ve been doing for hundreds if
that we’ve been doing for hundreds if
that we’ve been doing for hundreds if not thousands of years and the new these
not thousands of years and the new these
not thousands of years and the new these discussions around augmented reality or
discussions around augmented reality or
discussions around augmented reality or new technologies is fascinating to me I
new technologies is fascinating to me I
new technologies is fascinating to me I study culture in trends and try to
study culture in trends and try to
study culture in trends and try to understand how that fits in with music
understand how that fits in with music
understand how that fits in with music and sound and how people consume music
and sound and how people consume music
and sound and how people consume music and sound so it was a personal aha
and sound so it was a personal aha
and sound so it was a personal aha moment for me when I realized wait we
moment for me when I realized wait we
moment for me when I realized wait we already have all the know-how we need to
already have all the know-how we need to
already have all the know-how we need to create and augment great experiences
create and augment great experiences
create and augment great experiences because our life experience with sound
because our life experience with sound
because our life experience with sound is a transferable skill even for a non
is a transferable skill even for a non
is a transferable skill even for a non musician like me now I can’t transform
musician like me now I can’t transform
musician like me now I can’t transform myself into a music virtuoso but I can
myself into a music virtuoso but I can
myself into a music virtuoso but I can transform my mood and my environment
transform my mood and my environment
transform my mood and my environment simply by changing the sound so time
simply by changing the sound so time
simply by changing the sound so time travel was the first power I discovered
travel was the first power I discovered
travel was the first power I discovered and it’s probably my favorite and it’s
and it’s probably my favorite and it’s
and it’s probably my favorite and it’s more common than you may think the fuel
more common than you may think the fuel
more common than you may think the fuel is a powerful emotional connection one
is a powerful emotional connection one
is a powerful emotional connection one that’s implanted in your initial memory
that’s implanted in your initial memory
that’s implanted in your initial memory and then recalled later in life my
and then recalled later in life my
and then recalled later in life my favorite example of this happened a few
favorite example of this happened a few
favorite example of this happened a few years ago and actually it was caught on
years ago and actually it was caught on
years ago and actually it was caught on video the background story that I
video the background story that I
video the background story that I understand a boy and his mother were
understand a boy and his mother were
understand a boy and his mother were living in the Congo at the time and they
living in the Congo at the time and they
living in the Congo at the time and they were shopping in a Chinese grocery store
were shopping in a Chinese grocery store
were shopping in a Chinese grocery store and the mom heard a song playing
and the mom heard a song playing
and the mom heard a song playing overhead that she really liked and she
overhead that she really liked and she
overhead that she really liked and she tried to talk to the shop owner about it
tried to talk to the shop owner about it
tried to talk to the shop owner about it and he gave her the tape of the song so
and he gave her the tape of the song so
and he gave her the tape of the song so she brought it home and would listen to
she brought it home and would listen to
she brought it home and would listen to it all the time singing along even
it all the time singing along even
it all the time singing along even though it was a different language they
though it was a different language they
though it was a different language they didn’t know anything about it but the
didn’t know anything about it but the
didn’t know anything about it but the boy came to associate that song with his
boy came to associate that song with his
boy came to associate that song with his mother a few years later they moved to
mother a few years later they moved to
mother a few years later they moved to South Africa and unfortunately the tape
South Africa and unfortunately the tape
South Africa and unfortunately the tape was lost and sadly his mother passed
was lost and sadly his mother passed
was lost and sadly his mother passed away a few years later so he was
away a few years later so he was
away a few years later so he was heartbroken that he had lost the song
heartbroken that he had lost the song
heartbroken that he had lost the song that connected him to his mother when he
that connected him to his mother when he
that connected him to his mother when he got older he became a cab driver and
got older he became a cab driver and
got older he became a cab driver and remembering he first heard
remembering he first heard
remembering he first heard in that Chinese grocery store would
in that Chinese grocery store would
in that Chinese grocery store would often hum it whenever an Asian person
often hum it whenever an Asian person
often hum it whenever an Asian person got in his cab hoping that they would
got in his cab hoping that they would
got in his cab hoping that they would know this song and he did that for
know this song and he did that for
know this song and he did that for nearly 20 years but no one ever knew it
nearly 20 years but no one ever knew it
nearly 20 years but no one ever knew it until one day a Taiwanese couple got
until one day a Taiwanese couple got
until one day a Taiwanese couple got into the cab and they knew it
into the cab and they knew it
into the cab and they knew it immediately and here’s a little video of
immediately and here’s a little video of
immediately and here’s a little video of what happened
it’s really emotional that’s okay don’t
it’s really emotional that’s okay don’t worry it’s on YouTube just google it but
worry it’s on YouTube just google it but
worry it’s on YouTube just google it but it’s a powerful moment of a man who
it’s a powerful moment of a man who
it’s a powerful moment of a man who doesn’t even understand the language but
doesn’t even understand the language but
doesn’t even understand the language but crying and reconnecting with this song
crying and reconnecting with this song
crying and reconnecting with this song that was the memory trigger that brought
that was the memory trigger that brought
that was the memory trigger that brought him back to his mother he time traveled
him back to his mother he time traveled
him back to his mother he time traveled and music again was that memory trigger
and music again was that memory trigger
and music again was that memory trigger and that memory brought with it emotion
and that memory brought with it emotion
and that memory brought with it emotion and I believe that time travel is a
and I believe that time travel is a
and I believe that time travel is a super power of sound that ability to
super power of sound that ability to
super power of sound that ability to bring people back to the past part of an
bring people back to the past part of an
bring people back to the past part of an emotional personal connection and I
emotional personal connection and I
emotional personal connection and I think brands have gotten wise to this to
think brands have gotten wise to this to
think brands have gotten wise to this to this idea of a memory trigger a lot of
this idea of a memory trigger a lot of
this idea of a memory trigger a lot of brands use what we call a sonic logo or
brands use what we call a sonic logo or
brands use what we call a sonic logo or an audio logo a sound associated with
an audio logo a sound associated with
an audio logo a sound associated with their brand hopefully triggering you to
their brand hopefully triggering you to
their brand hopefully triggering you to remember the positive experiences you
remember the positive experiences you
remember the positive experiences you had with them so coca-cola McDonald’s
had with them so coca-cola McDonald’s
had with them so coca-cola McDonald’s and in the United States AT&T all used
and in the United States AT&T all used
and in the United States AT&T all used these sounds in hopes that you remember
these sounds in hopes that you remember
these sounds in hopes that you remember that positive experience you had with
that positive experience you had with
that positive experience you had with them invoking time travel and this
them invoking time travel and this
them invoking time travel and this memory trigger so sound can get us into
memory trigger so sound can get us into
memory trigger so sound can get us into the past but can it take us to the
the past but can it take us to the
the past but can it take us to the future can it help us predict the future
future can it help us predict the future
future can it help us predict the future I actually think it can if we take a cue
I actually think it can if we take a cue
I actually think it can if we take a cue from cinema director George Lucas says
from cinema director George Lucas says
from cinema director George Lucas says half of the experience of watching a
half of the experience of watching a
half of the experience of watching a film is the sound and if you ever watch
film is the sound and if you ever watch
film is the sound and if you ever watch your favorite movie with the sound off
your favorite movie with the sound off
your favorite movie with the sound off you’ll hear why that musical score
you’ll hear why that musical score
you’ll hear why that musical score guides us on how to feel and when to
guides us on how to feel and when to
guides us on how to feel and when to feel it both by its musical composition
feel it both by its musical composition
feel it both by its musical composition and even the volume and Tufts University
and even the volume and Tufts University
and even the volume and Tufts University studied this actually they took film
studied this actually they took film
studied this actually they took film clips replaced the musical score and
clips replaced the musical score and
clips replaced the musical score and studied people’s reactions and what they
studied people’s reactions and what they
studied people’s reactions and what they found was that viewers perceptions
found was that viewers perceptions
found was that viewers perceptions changed not only did their emotion
changed not only did their emotion
changed not only did their emotion change when the music changed but so did
change when the music changed but so did
change when the music changed but so did their understanding of the characters
their understanding of the characters
their understanding of the characters relationships as well as their
relationships as well as their
relationships as well as their predictions of what would happen next so
predictions of what would happen next so
predictions of what would happen next so that they learned from the study were
that they learned from the study were
that they learned from the study were through three important things that
through three important things that
through three important things that sound can create expectations
sound can create expectations
sound can create expectations sound can build associations that aren’t
sound can build associations that aren’t
sound can build associations that aren’t implicitly implied and sound can also
implicitly implied and sound can also
implicitly implied and sound can also let you know whether a story is resolved
let you know whether a story is resolved
let you know whether a story is resolved or not and sometimes the score can be
or not and sometimes the score can be
or not and sometimes the score can be too impactful if you’re ever scared of a
too impactful if you’re ever scared of a
too impactful if you’re ever scared of a film or watching a horror film and
film or watching a horror film and
film or watching a horror film and feeling frightened don’t cover your eyes
feeling frightened don’t cover your eyes
feeling frightened don’t cover your eyes actually cover your ears if you turn
actually cover your ears if you turn
actually cover your ears if you turn down that sound you’ll turn off the
down that sound you’ll turn off the
down that sound you’ll turn off the effect that it has on you so I do
effect that it has on you so I do
effect that it has on you so I do believe that sound has a super power of
believe that sound has a super power of
believe that sound has a super power of predicting the future
predicting the future
predicting the future letting you know what’s about to happen
letting you know what’s about to happen
letting you know what’s about to happen next I also but why is this like why are
next I also but why is this like why are
next I also but why is this like why are we wired for this I believe its inherent
we wired for this I believe its inherent
we wired for this I believe its inherent in us we don’t have to be taught I think
in us we don’t have to be taught I think
in us we don’t have to be taught I think you just have to be human and while
you just have to be human and while
you just have to be human and while there are some cultural nuances sort of
there are some cultural nuances sort of
there are some cultural nuances sort of similar to visual semiotics is how I
similar to visual semiotics is how I
similar to visual semiotics is how I like to think about it where for the
like to think about it where for the
like to think about it where for the most part red means stop green means go
most part red means stop green means go
most part red means stop green means go in that same way music is a universal
in that same way music is a universal
in that same way music is a universal language we all know how it makes us
language we all know how it makes us
language we all know how it makes us feel no matter the language and I think
feel no matter the language and I think
feel no matter the language and I think even though our multi-sensory worlds are
even though our multi-sensory worlds are
even though our multi-sensory worlds are different we share the fact that we most
different we share the fact that we most
different we share the fact that we most often hear sound first it’s one of the
often hear sound first it’s one of the
often hear sound first it’s one of the first senses that impacts us so you
first senses that impacts us so you
first senses that impacts us so you could say that sound is the organizer of
could say that sound is the organizer of
could say that sound is the organizer of our assumptions so for example imagine
our assumptions so for example imagine
our assumptions so for example imagine being in a forest and you hear a twig
being in a forest and you hear a twig
being in a forest and you hear a twig break or snap you need to immediately
break or snap you need to immediately
break or snap you need to immediately know whether that was from the weight of
know whether that was from the weight of
know whether that was from the weight of a bear or the weight of a squirrel and
a bear or the weight of a squirrel and
a bear or the weight of a squirrel and the way that we interpret sound tells us
the way that we interpret sound tells us
the way that we interpret sound tells us that story and allows us to take action
that story and allows us to take action
that story and allows us to take action so I also believe in immortality or the
so I also believe in immortality or the
so I also believe in immortality or the ability to live forever and what that
ability to live forever and what that
ability to live forever and what that means for me with sound is meaning and
means for me with sound is meaning and
means for me with sound is meaning and longevity so imagine the DHing of an
longevity so imagine the DHing of an
longevity so imagine the DHing of an elevator as it rises to your floor or
elevator as it rises to your floor or
elevator as it rises to your floor or even your Apple iPhone when it lets you
even your Apple iPhone when it lets you
even your Apple iPhone when it lets you know your email has been sent you know I
know your email has been sent you know I
know your email has been sent you know I get delighted whenever I hear that swish
get delighted whenever I hear that swish
get delighted whenever I hear that swish of the paper airplane flying away but
of the paper airplane flying away but
of the paper airplane flying away but some of you might feel a ping of regret
some of you might feel a ping of regret
some of you might feel a ping of regret if you hear it before you finish typing
if you hear it before you finish typing
if you hear it before you finish typing your message right and these audio cues
your message right and these audio cues
your message right and these audio cues help us navigate the world they let us
help us navigate the world they let us
help us navigate the world they let us know what’s going on quickly
know what’s going on quickly
know what’s going on quickly and efficiently and I think as I look at
and efficiently and I think as I look at
and efficiently and I think as I look at culture again the communication
culture again the communication
culture again the communication landscape is changing you know before we
landscape is changing you know before we
landscape is changing you know before we were in a very communication focused
were in a very communication focused
were in a very communication focused place a one-way conversation between the
place a one-way conversation between the
place a one-way conversation between the brand or the business and the consumer a
brand or the business and the consumer a
brand or the business and the consumer a monologue of sorts but we’re definitely
monologue of sorts but we’re definitely
monologue of sorts but we’re definitely in a more experienced focused world now
in a more experienced focused world now
in a more experienced focused world now it’s a dialogue it’s a two-way
it’s a dialogue it’s a two-way
it’s a dialogue it’s a two-way conversation and because brands and
conversation and because brands and
conversation and because brands and businesses are looking for that
businesses are looking for that
businesses are looking for that conversation they need to have meaning
conversation they need to have meaning
conversation they need to have meaning they’re actually really looking for
they’re actually really looking for
they’re actually really looking for meaning and I think they can find that
meaning and I think they can find that
meaning and I think they can find that meaning through sound especially in the
meaning through sound especially in the
meaning through sound especially in the next five years I really believe the
next five years I really believe the
next five years I really believe the future is in sound as we break away from
future is in sound as we break away from
future is in sound as we break away from screens and computers and phones things
screens and computers and phones things
screens and computers and phones things and tools that we felt were once really
and tools that we felt were once really
and tools that we felt were once really efficient made us faster and smarter
efficient made us faster and smarter
efficient made us faster and smarter aren’t they starting and getting our way
aren’t they starting and getting our way
aren’t they starting and getting our way a little bit we want to use our voice
a little bit we want to use our voice
a little bit we want to use our voice commands we want to be doing even more
commands we want to be doing even more
commands we want to be doing even more things without holding anything or
things without holding anything or
things without holding anything or looking at a screen and I think sound
looking at a screen and I think sound
looking at a screen and I think sound can quote unquote live forever because
can quote unquote live forever because
can quote unquote live forever because it goes beyond the screen it can convey
it goes beyond the screen it can convey
it goes beyond the screen it can convey messaging and information without you
messaging and information without you
messaging and information without you having to look at something else so I do
having to look at something else so I do
having to look at something else so I do believe that immortality is a super
believe that immortality is a super
believe that immortality is a super power of sound that ability to go beyond
power of sound that ability to go beyond
power of sound that ability to go beyond the screen and to convey meaning quickly
the screen and to convey meaning quickly
the screen and to convey meaning quickly so close your eyes for a minute take a
so close your eyes for a minute take a
so close your eyes for a minute take a deep breath and just listen to this room
it’s seemingly vanished or has it the
it’s seemingly vanished or has it the person next to you your own breath even
person next to you your own breath even
person next to you your own breath even the buzz of electricity it’s still here
the buzz of electricity it’s still here
the buzz of electricity it’s still here which is interesting because what
which is interesting because what
which is interesting because what happens in this audio first future when
happens in this audio first future when
happens in this audio first future when all visuals are stripped away actually
all visuals are stripped away actually
all visuals are stripped away actually you can open your eyes now you know some
you can open your eyes now you know some
you can open your eyes now you know some people would say well if visuals are
people would say well if visuals are
people would say well if visuals are stripped away then do we lose our design
stripped away then do we lose our design
stripped away then do we lose our design do you lose your character do you lose
do you lose your character do you lose
do you lose your character do you lose your identity I think it’s important to
your identity I think it’s important to
your identity I think it’s important to think about how are you going to build
think about how are you going to build
think about how are you going to build or your business or your brand or your
or your business or your brand or your
or your business or your brand or your product without visuals in the way and I
product without visuals in the way and I
product without visuals in the way and I think sound can play a really important
think sound can play a really important
think sound can play a really important role there too and
role there too and
role there too and acta can’t enhance character when there
acta can’t enhance character when there
acta can’t enhance character when there are no visuals to respond to I also
are no visuals to respond to I also
are no visuals to respond to I also think it’s important to think about
think it’s important to think about
think it’s important to think about sound in terms of not only where it
sound in terms of not only where it
sound in terms of not only where it shows up when visuals are stripped away
shows up when visuals are stripped away
shows up when visuals are stripped away but what happens when the sound itself
but what happens when the sound itself
but what happens when the sound itself is stripped away and I’m getting to this
is stripped away and I’m getting to this
is stripped away and I’m getting to this idea of an invisibility right in our
idea of an invisibility right in our
idea of an invisibility right in our world we call this sonic white space the
world we call this sonic white space the
world we call this sonic white space the area of removing sound in order to
area of removing sound in order to
area of removing sound in order to enhance other experiencial elements and
enhance other experiencial elements and
enhance other experiencial elements and whether it’s true silence or even
whether it’s true silence or even
whether it’s true silence or even perceived silence it’s important I think
perceived silence it’s important I think
perceived silence it’s important I think Disney theme parks does this really well
Disney theme parks does this really well
Disney theme parks does this really well for example they’ll add bird sounds into
for example they’ll add bird sounds into
for example they’ll add bird sounds into their bushes and landscapes so you don’t
their bushes and landscapes so you don’t
their bushes and landscapes so you don’t hear the airplanes going overhead which
hear the airplanes going overhead which
hear the airplanes going overhead which would break you from the magic they also
would break you from the magic they also
would break you from the magic they also have what I would call like a palate
have what I would call like a palate
have what I would call like a palate cleanser this these areas of calm as you
cleanser this these areas of calm as you
cleanser this these areas of calm as you transition between different lands so
transition between different lands so
transition between different lands so you don’t get sonic fatigue or
you don’t get sonic fatigue or
you don’t get sonic fatigue or overwhelmed and I think as you’re
overwhelmed and I think as you’re
overwhelmed and I think as you’re building experiences or even again
building experiences or even again
building experiences or even again augmenting your own life these moments
augmenting your own life these moments
augmenting your own life these moments of rest are important and are really
of rest are important and are really
of rest are important and are really loud in noisy world so I do think that
loud in noisy world so I do think that
loud in noisy world so I do think that invisibility is a super power of sound
invisibility is a super power of sound
invisibility is a super power of sound that ability to enhance character and be
that ability to enhance character and be
that ability to enhance character and be a strong design element when no visuals
a strong design element when no visuals
a strong design element when no visuals are present but at the same time be an
are present but at the same time be an
are present but at the same time be an area of calm of contrast so that there
area of calm of contrast so that there
area of calm of contrast so that there is no chaos yeah
is no chaos yeah
is no chaos yeah that’s a lot of powers actually to work
that’s a lot of powers actually to work
that’s a lot of powers actually to work with right now so I think overall if
with right now so I think overall if
with right now so I think overall if you’re in business you’re actually in
you’re in business you’re actually in
you’re in business you’re actually in the business of design and experience is
the business of design and experience is
the business of design and experience is now expected from consumers and everyone
now expected from consumers and everyone
now expected from consumers and everyone so I think looking at those powers is an
so I think looking at those powers is an
so I think looking at those powers is an interesting place to start and something
interesting place to start and something
interesting place to start and something that you can even do today on your way
that you can even do today on your way
that you can even do today on your way home or at your home the idea that sound
home or at your home the idea that sound
home or at your home the idea that sound allows you to shape-shift or augment
allows you to shape-shift or augment
allows you to shape-shift or augment your reality the idea that sound is a
your reality the idea that sound is a
your reality the idea that sound is a memory trigger and allows you to time
memory trigger and allows you to time
memory trigger and allows you to time travel back to some of your favorite
travel back to some of your favorite
travel back to some of your favorite moments or in the case of heartbreak may
moments or in the case of heartbreak may
moments or in the case of heartbreak may be your least favorite moments that
be your least favorite moments that
be your least favorite moments that sound can let you predict the future
sound can let you predict the future
sound can let you predict the future that using it strategically can let
that using it strategically can let
that using it strategically can let people know
people know
people know what’s going to happen next and that
what’s going to happen next and that
what’s going to happen next and that sound has the power of invisibility to
sound has the power of invisibility to
sound has the power of invisibility to again blend in be perceived silence give
again blend in be perceived silence give
again blend in be perceived silence give you those areas of calm or potentially
you those areas of calm or potentially
you those areas of calm or potentially represent a character or an identity in
represent a character or an identity in
represent a character or an identity in a place where there is no screen and I
a place where there is no screen and I
a place where there is no screen and I think sound has the power of immortality
think sound has the power of immortality
think sound has the power of immortality to continue to live on as our technology
to continue to live on as our technology
to continue to live on as our technology and communications change sound will
and communications change sound will
and communications change sound will always be there to tell more stories so
always be there to tell more stories so
always be there to tell more stories so I hope I was able to convey that the
I hope I was able to convey that the
I hope I was able to convey that the power of sound is influential because
power of sound is influential because
power of sound is influential because it’s inescapable and I hope that after
it’s inescapable and I hope that after
it’s inescapable and I hope that after this we all hear the world a little bit
this we all hear the world a little bit
this we all hear the world a little bit differently thank you
”
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