okay good evening uh I spent a lot of time around people who think about
time around people who think about
time around people who think about innovation who do innovation and I come
innovation who do innovation and I come
innovation who do innovation and I come to the SAP conclusion it’s been a long
to the SAP conclusion it’s been a long
to the SAP conclusion it’s been a long time thinking about it and actually
time thinking about it and actually
time thinking about it and actually there’s two parts to it the first part
there’s two parts to it the first part
there’s two parts to it the first part is I think that creativity is overrated
is I think that creativity is overrated
is I think that creativity is overrated sorry ah the other thing I think is that
sorry ah the other thing I think is that
sorry ah the other thing I think is that actually it’s so bad it may actually get
actually it’s so bad it may actually get
actually it’s so bad it may actually get in the way of innovation what you think
in the way of innovation what you think
in the way of innovation what you think oh yeah you don’t like that don’t like
oh yeah you don’t like that don’t like
oh yeah you don’t like that don’t like that idea
that idea
that idea so here’s here let me let me talk about
so here’s here let me let me talk about
so here’s here let me let me talk about first let me start with a difference
first let me start with a difference
first let me start with a difference between creativity innovation I think
between creativity innovation I think
between creativity innovation I think it’s worth saying I talked to some
it’s worth saying I talked to some
it’s worth saying I talked to some people they seem to think the words are
people they seem to think the words are
people they seem to think the words are interchangeable or synonymous and that’s
interchangeable or synonymous and that’s
interchangeable or synonymous and that’s okay but what happens is you lose power
okay but what happens is you lose power
okay but what happens is you lose power you lose power of explanation if you can
you lose power of explanation if you can
you lose power of explanation if you can the distinct to say well this is
the distinct to say well this is
the distinct to say well this is creativity and that’s innovation you
creativity and that’s innovation you
creativity and that’s innovation you know when you need each one you know how
know when you need each one you know how
know when you need each one you know how to tell them apart you know when to
to tell them apart you know when to
to tell them apart you know when to apply each one and so it’s important to
apply each one and so it’s important to
apply each one and so it’s important to know the difference so what I want to
know the difference so what I want to
know the difference so what I want to for what I’m going to talk about what I
for what I’m going to talk about what I
for what I’m going to talk about what I want to say is that creativity is really
want to say is that creativity is really
want to say is that creativity is really about this having an idea there’s lots
about this having an idea there’s lots
about this having an idea there’s lots of forms of creativity but we’ll talk
of forms of creativity but we’ll talk
of forms of creativity but we’ll talk about the generative idea so I have this
about the generative idea so I have this
about the generative idea so I have this idea comes out of nowhere innovation on
idea comes out of nowhere innovation on
idea comes out of nowhere innovation on the other hand is going to be the
the other hand is going to be the
the other hand is going to be the process or the the sense of taking an
process or the the sense of taking an
process or the the sense of taking an idea and turning it into something
idea and turning it into something
idea and turning it into something something meaningful in the world
something meaningful in the world
something meaningful in the world something that’s adopted something
something that’s adopted something
something that’s adopted something that’s changed some kind of new thing
that’s changed some kind of new thing
that’s changed some kind of new thing that makes the world a better place so
that makes the world a better place so
that makes the world a better place so what I want to do is start with playing
what I want to do is start with playing
what I want to do is start with playing a game called
a game called
a game called how creative is this so I want to show
how creative is this so I want to show
how creative is this so I want to show you some things I want you to tell me
you some things I want you to tell me
you some things I want you to tell me how creative you think this is so I pod
how creative you think this is so I pod
how creative you think this is so I pod what do you think
what do you think
what do you think very creative yeah super creative right
very creative yeah super creative right
very creative yeah super creative right no not at all not at all
no not at all not at all
no not at all not at all did did Apple event music no right did
did did Apple event music no right did
did did Apple event music no right did they invent white plastic stuff no did
they invent white plastic stuff no did
they invent white plastic stuff no did they invent digitizing music no no no
they invent digitizing music no no no
they invent digitizing music no no no and actually there was about three years
and actually there was about three years
and actually there was about three years before the iPod was the diamond Rio came
before the iPod was the diamond Rio came
before the iPod was the diamond Rio came out it was the first commercially
out it was the first commercially
out it was the first commercially available mp3 player and all Apple did
available mp3 player and all Apple did
available mp3 player and all Apple did was make it white I guess
was make it white I guess
was make it white I guess that okay you got that right
that okay you got that right
that okay you got that right another one I have another one for you
another one I have another one for you
you’ve heard of Chris stone jean-claude
you’ve heard of Chris stone jean-claude yeah yeah they rat right there rap
yeah yeah they rat right there rap
yeah yeah they rat right there rap Islands how creative is this what do you
Islands how creative is this what do you
Islands how creative is this what do you think super creative rapping some
think super creative rapping some
think super creative rapping some islands give a rap a Christmas present
islands give a rap a Christmas present
islands give a rap a Christmas present yeah rapping is not that creative is it
yeah rapping is not that creative is it
yeah rapping is not that creative is it maybe finding it was 5.6 million square
maybe finding it was 5.6 million square
maybe finding it was 5.6 million square feet of hot pink polypropylene they call
feet of hot pink polypropylene they call
feet of hot pink polypropylene they call up Home Depot can I have a hot pink
up Home Depot can I have a hot pink
up Home Depot can I have a hot pink polypropylene Assessor we’ll need a
polypropylene Assessor we’ll need a
polypropylene Assessor we’ll need a deposit on that right
deposit on that right
deposit on that right is it well not super creative is it
is it well not super creative is it
is it well not super creative is it because they had wrapped all kinds of
because they had wrapped all kinds of
because they had wrapped all kinds of stuff before that so what’s there here’s
stuff before that so what’s there here’s
stuff before that so what’s there here’s another one the post-it creative oh come
another one the post-it creative oh come
another one the post-it creative oh come on people come on you don’t want to go
on people come on you don’t want to go
on people come on you don’t want to go there right
there right
there right bad people IQ no bad adhesive did they
bad people IQ no bad adhesive did they
bad people IQ no bad adhesive did they invent them is that creative too small
invent them is that creative too small
invent them is that creative too small to write on is that creative all right
to write on is that creative all right
to write on is that creative all right ugly color what do you think right okay
ugly color what do you think right okay
ugly color what do you think right okay puny puny idea actually I mean well you
puny puny idea actually I mean well you
puny puny idea actually I mean well you know post-its what were they they were
know post-its what were they they were
know post-its what were they they were basically displays paper clips and
basically displays paper clips and
basically displays paper clips and staples and tape not creative at all now
staples and tape not creative at all now
staples and tape not creative at all now on the other hand puny on the other hand
on the other hand puny on the other hand
on the other hand puny on the other hand there are some things sometimes a really
there are some things sometimes a really
there are some things sometimes a really really creative things and if I talk
really creative things and if I talk
really creative things and if I talk about these things well we say hey think
about these things well we say hey think
about these things well we say hey think outside the box those were not outside
outside the box those were not outside
outside the box those were not outside the box ideas there were not things that
the box ideas there were not things that
the box ideas there were not things that were way out there that were blue sky
were way out there that were blue sky
were way out there that were blue sky that were you know start from anything
that were you know start from anything
that were you know start from anything so I’ll show you some ideas that were
so I’ll show you some ideas that were
so I’ll show you some ideas that were think outside the box and you tell me
think outside the box and you tell me
think outside the box and you tell me how creative was it the segue what do
how creative was it the segue what do
how creative was it the segue what do you think so they were going to sell
you think so they were going to sell
you think so they were going to sell more segways than they’ve sold iPhones
more segways than they’ve sold iPhones
more segways than they’ve sold iPhones you have your iPhone where’s your Segway
you have your iPhone where’s your Segway
you have your iPhone where’s your Segway all right well I saw one down in
all right well I saw one down in
all right well I saw one down in Brentwood
it’s a real picture of really taking the
it’s a real picture of really taking the really in brentwood hate to say and so
really in brentwood hate to say and so
really in brentwood hate to say and so there are a few of them around a few
there are a few of them around a few
there are a few of them around a few people are using these segways but it
people are using these segways but it
people are using these segways but it was suit this thing was going to
was suit this thing was going to
was suit this thing was going to displace cars it wasn’t in this place
displace cars it wasn’t in this place
displace cars it wasn’t in this place airplanes it wasn’t going to displace
airplanes it wasn’t going to displace
airplanes it wasn’t going to displace your legs i mean you wouldn’t have to do
your legs i mean you wouldn’t have to do
your legs i mean you wouldn’t have to do any like you could actually just take it
any like you could actually just take it
any like you could actually just take it all so a great idea ignored we don’t
all so a great idea ignored we don’t
all so a great idea ignored we don’t have them where are they worried we’d
have them where are they worried we’d
have them where are they worried we’d all didn’t come here with them came here
all didn’t come here with them came here
all didn’t come here with them came here with Luber not with segways there’s
with Luber not with segways there’s
with Luber not with segways there’s another one actually i had in a friend
another one actually i had in a friend
another one actually i had in a friend we had talked about this we invented
we had talked about this we invented
we had talked about this we invented very early on the first hands-free
very early on the first hands-free
very early on the first hands-free headset yeah and that was exactly the
headset yeah and that was exactly the
headset yeah and that was exactly the response I got the ridicule right at the
response I got the ridicule right at the
response I got the ridicule right at the ridicule yeah let me show you another
ridicule yeah let me show you another
ridicule yeah let me show you another one here I got another really exciting
one here I got another really exciting
one here I got another really exciting far-out thing so this stuff is called
far-out thing so this stuff is called
far-out thing so this stuff is called someone grow it actually it’s a sort of
someone grow it actually it’s a sort of
someone grow it actually it’s a sort of a fertilizer like thing it has time
a fertilizer like thing it has time
a fertilizer like thing it has time release nitrogen it absorbs water the
release nitrogen it absorbs water the
release nitrogen it absorbs water the water slowly goes into your plants so
water slowly goes into your plants so
water slowly goes into your plants so you can see how you put on top of your
you can see how you put on top of your
you can see how you put on top of your plant stops weeds from coming up so a
plant stops weeds from coming up so a
plant stops weeds from coming up so a lot better than roundup and things like
lot better than roundup and things like
lot better than roundup and things like that
that
that in fact so and grows so awesome it’s
in fact so and grows so awesome it’s
in fact so and grows so awesome it’s made of 100% recycled human hair yuck
made of 100% recycled human hair yuck
made of 100% recycled human hair yuck okay right that’s worse than puny right
okay right that’s worse than puny right
okay right that’s worse than puny right that’s us but it’s just plain old yeah
that’s us but it’s just plain old yeah
that’s us but it’s just plain old yeah so if you take these examples and begin
so if you take these examples and begin
so if you take these examples and begin to think about what they mean I think
to think about what they mean I think
to think about what they mean I think what I’m suggesting is that big big
what I’m suggesting is that big big
what I’m suggesting is that big big creative ideas like if you have those
creative ideas like if you have those
creative ideas like if you have those it’s like they get stomped I get crushed
it’s like they get stomped I get crushed
it’s like they get stomped I get crushed they get ignored they get you know they
they get ignored they get you know they
they get ignored they get you know they be people don’t pay any attention
be people don’t pay any attention
be people don’t pay any attention it’s the puny ideas actually that seem
it’s the puny ideas actually that seem
it’s the puny ideas actually that seem to get through you know the bad adhesive
to get through you know the bad adhesive
to get through you know the bad adhesive the little paper the things like that
the little paper the things like that
the little paper the things like that and so maybe we sort of have a little
and so maybe we sort of have a little
and so maybe we sort of have a little bit backwards and so as I was thinking
bit backwards and so as I was thinking
bit backwards and so as I was thinking about this really thinking about like
about this really thinking about like
about this really thinking about like why would it be that small stuff seems
why would it be that small stuff seems
why would it be that small stuff seems to work in big stuff seems to not work
to work in big stuff seems to not work
to work in big stuff seems to not work like wow and so I thought about this and
like wow and so I thought about this and
like wow and so I thought about this and maybe other others of you know this so
maybe other others of you know this so
maybe other others of you know this so in my own creative career which probably
in my own creative career which probably
in my own creative career which probably started like second grade teacher would
started like second grade teacher would
started like second grade teacher would say hey let’s do some art I’m thinking
say hey let’s do some art I’m thinking
say hey let’s do some art I’m thinking okay where’s the duct tape like I need a
okay where’s the duct tape like I need a
okay where’s the duct tape like I need a hammer I need some clay I need where’s
hammer I need some clay I need where’s
hammer I need some clay I need where’s the bandsaw where’s the bandsaw right
the bandsaw where’s the bandsaw right
the bandsaw where’s the bandsaw right and so the teacher says ah sorry paper
and so the teacher says ah sorry paper
and so the teacher says ah sorry paper and crayons
and crayons
and crayons thinking like it’s like that’s so
thinking like it’s like that’s so
thinking like it’s like that’s so constrained it’s like yeah that is you
constrained it’s like yeah that is you
constrained it’s like yeah that is you run an advertising firm someone comes
run an advertising firm someone comes
run an advertising firm someone comes that client comes says hey we want
that client comes says hey we want
that client comes says hey we want something amazing something like way out
something amazing something like way out
something amazing something like way out there something really cool you have to
there something really cool you have to
there something really cool you have to ask like this is a TV ad is the print ad
ask like this is a TV ad is the print ad
ask like this is a TV ad is the print ad is this a banner ad like how are we
is this a banner ad like how are we
is this a banner ad like how are we going to do this again the kind of
going to do this again the kind of
going to do this again the kind of constraints like the things that hold it
constraints like the things that hold it
constraints like the things that hold it in in order to be successful you have to
in in order to be successful you have to
in in order to be successful you have to think about constraints so I started
think about constraints so I started
think about constraints so I started thinking about it in that way came
thinking about it in that way came
thinking about it in that way came across a product here I actually worked
across a product here I actually worked
across a product here I actually worked at a firm we worked on this product and
at a firm we worked on this product and
at a firm we worked on this product and it was kind of interesting the problem
it was kind of interesting the problem
it was kind of interesting the problem of the Palm Pilot didn’t remember the
of the Palm Pilot didn’t remember the
of the Palm Pilot didn’t remember the Palm Pilot yeah yeah Palm Pilot yeah
Palm Pilot yeah yeah Palm Pilot yeah
Palm Pilot yeah yeah Palm Pilot yeah it’s very popular product actually one
it’s very popular product actually one
it’s very popular product actually one of the problems of the palm Pratt was
of the problems of the palm Pratt was
of the problems of the palm Pratt was handwriting recognition and so most
handwriting recognition and so most
handwriting recognition and so most companies Apple was one tried to
companies Apple was one tried to
companies Apple was one tried to approach it with just sort of this
approach it with just sort of this
approach it with just sort of this hardcore like let’s be super creative
hardcore like let’s be super creative
hardcore like let’s be super creative let’s put a big old computer on there
let’s put a big old computer on there
let’s put a big old computer on there let’s make that happen and Jeff Hawkins
let’s make that happen and Jeff Hawkins
let’s make that happen and Jeff Hawkins the inventor of the Palm Pilot had the
the inventor of the Palm Pilot had the
the inventor of the Palm Pilot had the puniest idea ever he said since it’s so
puniest idea ever he said since it’s so
puniest idea ever he said since it’s so hard for people so hard for computers to
hard for people so hard for computers to
hard for people so hard for computers to understand handwriting because sometimes
understand handwriting because sometimes
understand handwriting because sometimes you write this way sometimes write that
you write this way sometimes write that
you write this way sometimes write that way sometimes for a little hard on the
way sometimes for a little hard on the
way sometimes for a little hard on the top of the eye right he said like what
top of the eye right he said like what
top of the eye right he said like what let’s not do that let’s teach everyone a
let’s not do that let’s teach everyone a
let’s not do that let’s teach everyone a new way to write that’s pretty puny
new way to write that’s pretty puny
new way to write that’s pretty puny isn’t it it worked and it was took about
isn’t it it worked and it was took about
isn’t it it worked and it was took about 15 minutes he sort of got pretty good at
15 minutes he sort of got pretty good at
15 minutes he sort of got pretty good at it was kind of sort of something to do
it was kind of sort of something to do
it was kind of sort of something to do he’d give another example this is the
he’d give another example this is the
he’d give another example this is the grill Walker party on the front propane
grill Walker party on the front propane
grill Walker party on the front propane on the back right yeah okay you got that
on the back right yeah okay you got that
on the back right yeah okay you got that right and so with the grill Walker this
right and so with the grill Walker this
right and so with the grill Walker this is in Germany and in the Berlin the
is in Germany and in the Berlin the
is in Germany and in the Berlin the grill Walker so the grill Walker’s walk
grill Walker so the grill Walker’s walk
grill Walker so the grill Walker’s walk around and they sell hot sausage
around and they sell hot sausage
around and they sell hot sausage bratwurst in fact and the it’s kind of
bratwurst in fact and the it’s kind of
bratwurst in fact and the it’s kind of actually a puny I it looks awesome but
actually a puny I it looks awesome but
actually a puny I it looks awesome but it’s really just a puny idea I mean did
it’s really just a puny idea I mean did
it’s really just a puny idea I mean did they invent bratwurst new did they
they invent bratwurst new did they
they invent bratwurst new did they invent grilling stuff no do they invent
invent grilling stuff no do they invent
invent grilling stuff no do they invent taking food to hungry people no they
taking food to hungry people no they
taking food to hungry people no they didn’t and so one thing you may be
didn’t and so one thing you may be
didn’t and so one thing you may be wondering what’s the question that pops
wondering what’s the question that pops
wondering what’s the question that pops right into your mind why on earth is he
right into your mind why on earth is he
right into your mind why on earth is he carrying it why not just put on a cart
carrying it why not just put on a cart
carrying it why not just put on a cart and drive it around well it turns out
and drive it around well it turns out
and drive it around well it turns out the puny idea here is that the health
the puny idea here is that the health
the puny idea here is that the health codes are written in a way that if you
codes are written in a way that if you
codes are written in a way that if you carry the thing it’s called food vending
carry the thing it’s called food vending
carry the thing it’s called food vending if you touches the ground it’s called
if you touches the ground it’s called
if you touches the ground it’s called food preparation do you think there’s a
food preparation do you think there’s a
food preparation do you think there’s a difference all kinds of difference all
difference all kinds of difference all
difference all kinds of difference all right because you need
right because you need
right because you need eggs you need to sink you need to handle
eggs you need to sink you need to handle
eggs you need to sink you need to handle hand-washing okay never mind I’m not
hand-washing okay never mind I’m not
hand-washing okay never mind I’m not gonna not gonna go there so next time
gonna not gonna go there so next time
gonna not gonna go there so next time you jump eat eat up from the grill
you jump eat eat up from the grill
you jump eat eat up from the grill Walker okay so once again so in think
Walker okay so once again so in think
Walker okay so once again so in think about like why does innovation work with
about like why does innovation work with
about like why does innovation work with puny ideas why does it work with small
puny ideas why does it work with small
puny ideas why does it work with small ideas so let me try this out on here’s
ideas so let me try this out on here’s
ideas so let me try this out on here’s where I am so far am i thinking about
where I am so far am i thinking about
where I am so far am i thinking about this I’m thinking about constraints I’m
this I’m thinking about constraints I’m
this I’m thinking about constraints I’m thinking about condition so if it
thinking about condition so if it
thinking about condition so if it innovation is going to work an
innovation is going to work an
innovation is going to work an innovation could be anything it’s just
innovation could be anything it’s just
innovation could be anything it’s just anything that makes the world a better
anything that makes the world a better
anything that makes the world a better place it could be new sidewalks that are
place it could be new sidewalks that are
place it could be new sidewalks that are 3d printed it we talked about it can be
3d printed it we talked about it can be
3d printed it we talked about it can be better schools it can be a new widget it
better schools it can be a new widget it
better schools it can be a new widget it can be all kinds of fordable housing all
can be all kinds of fordable housing all
can be all kinds of fordable housing all those things or innovations and all
those things or innovations and all
those things or innovations and all those can take place the one thing we
those can take place the one thing we
those can take place the one thing we don’t we tend to forget is that take
don’t we tend to forget is that take
don’t we tend to forget is that take place in a place where there are certain
place in a place where there are certain
place in a place where there are certain conditions that have to be true there’s
conditions that have to be true there’s
conditions that have to be true there’s certain constraints on what’s possible
certain constraints on what’s possible
certain constraints on what’s possible for innovation so let me talk about the
for innovation so let me talk about the
for innovation so let me talk about the innovation process here so innovations
innovation process here so innovations
innovation process here so innovations tend to start with an idea so there’s
tend to start with an idea so there’s
tend to start with an idea so there’s always a creative idea and that’s the
always a creative idea and that’s the
always a creative idea and that’s the creativity part and we can all have
creativity part and we can all have
creativity part and we can all have ideas we could sit here and have a
ideas we could sit here and have a
ideas we could sit here and have a probably four hundred thousand ideas in
probably four hundred thousand ideas in
probably four hundred thousand ideas in about twenty minutes because there’s
about twenty minutes because there’s
about twenty minutes because there’s enough of us here to do that but nothing
enough of us here to do that but nothing
enough of us here to do that but nothing would change nothing would get done so
would change nothing would get done so
would change nothing would get done so you start with the idea what happens
you start with the idea what happens
you start with the idea what happens next well what happens next is you need
next well what happens next is you need
next well what happens next is you need support for the idea you need to make
support for the idea you need to make
support for the idea you need to make the idea better someone says Dave don’t
the idea better someone says Dave don’t
the idea better someone says Dave don’t be like that do it like that or here let
be like that do it like that or here let
be like that do it like that or here let me give you some money for that thing
me give you some money for that thing
me give you some money for that thing let me help you we all know there are
let me help you we all know there are
let me help you we all know there are situations where we may have great ideas
situations where we may have great ideas
situations where we may have great ideas and we’re just afraid to tell people
and we’re just afraid to tell people
and we’re just afraid to tell people because there’s maybe a toxic
because there’s maybe a toxic
because there’s maybe a toxic environment because of the way the
environment because of the way the
environment because of the way the group’s work and so for a good idea to
group’s work and so for a good idea to
group’s work and so for a good idea to get next to the next stage certainly we
get next to the next stage certainly we
get next to the next stage certainly we need support from other people once we
need support from other people once we
need support from other people once we have support we need some kind of
have support we need some kind of
have support we need some kind of ability to execute the idea and usually
ability to execute the idea and usually
ability to execute the idea and usually we use organizations organizations or
we use organizations organizations or
we use organizations organizations or the mechanism for executing an idea and
the mechanism for executing an idea and
the mechanism for executing an idea and different organizations can execute
different organizations can execute
different organizations can execute different ideas if you make potato chips
different ideas if you make potato chips
different ideas if you make potato chips you don’t make computer chips that’s
you don’t make computer chips that’s
you don’t make computer chips that’s very different right well I mean it’s
very different right well I mean it’s
very different right well I mean it’s pretty obvious hopefully you then need a
pretty obvious hopefully you then need a
pretty obvious hopefully you then need a market you need people or someone who
market you need people or someone who
market you need people or someone who says I want you know I want that someone
says I want you know I want that someone
says I want you know I want that someone who says like that I’ll change my life
who says like that I’ll change my life
who says like that I’ll change my life I’ll stand in line around the block for
I’ll stand in line around the block for
I’ll stand in line around the block for three days before you ship the first one
three days before you ship the first one
three days before you ship the first one I want that so badly so who is it who
I want that so badly so who is it who
I want that so badly so who is it who needs this thing and there’s always
needs this thing and there’s always
needs this thing and there’s always someone who has the
someone who has the
someone who has the the market the client for you then need
the market the client for you then need
the market the client for you then need to navigate regulation regulation can be
to navigate regulation regulation can be
to navigate regulation regulation can be formal regulation terms of like there’s
formal regulation terms of like there’s
formal regulation terms of like there’s a law against doing that human cloning
a law against doing that human cloning
a law against doing that human cloning for example there lots of laws against
for example there lots of laws against
for example there lots of laws against it but they’re also the kind of social
it but they’re also the kind of social
it but they’re also the kind of social control the kind of regulation that we
control the kind of regulation that we
control the kind of regulation that we have with each other like you know
have with each other like you know
have with each other like you know someone looks at you funny when you
someone looks at you funny when you
someone looks at you funny when you drive the Segway walking your dog I’m
drive the Segway walking your dog I’m
drive the Segway walking your dog I’m you know that kind of social control
you know that kind of social control
you know that kind of social control that kind of navigation and then finally
that kind of navigation and then finally
that kind of navigation and then finally in my view is this idea of the
in my view is this idea of the
in my view is this idea of the technology like the damn thing has to
technology like the damn thing has to
technology like the damn thing has to work right or also is on innovation and
work right or also is on innovation and
work right or also is on innovation and so it’s all these steps have to be done
so it’s all these steps have to be done
so it’s all these steps have to be done all these conditions what I call
all these conditions what I call
all these conditions what I call constraints have to be satisfied if
constraints have to be satisfied if
constraints have to be satisfied if innovation is going to work and so it’s
innovation is going to work and so it’s
innovation is going to work and so it’s not just about the idea so this idea of
not just about the idea so this idea of
not just about the idea so this idea of the big idea actually let’s keep it puny
the big idea actually let’s keep it puny
the big idea actually let’s keep it puny let’s keep it small and also if you look
let’s keep it small and also if you look
let’s keep it small and also if you look at this picture they asked you the
at this picture they asked you the
at this picture they asked you the question when someone says think outside
question when someone says think outside
question when someone says think outside the box what are they talking about what
the box what are they talking about what
the box what are they talking about what are they asking you to do they’re
are they asking you to do they’re
are they asking you to do they’re actually to sort of go find a place
actually to sort of go find a place
actually to sort of go find a place where it’s really hard to solve all of
where it’s really hard to solve all of
where it’s really hard to solve all of these constraints where it’s really
these constraints where it’s really
these constraints where it’s really difficult we’re probably not going to
difficult we’re probably not going to
difficult we’re probably not going to happen and so when you’re thinking
happen and so when you’re thinking
happen and so when you’re thinking outside the box it takes you to a place
outside the box it takes you to a place
outside the box it takes you to a place it’s probably not a very productive
it’s probably not a very productive
it’s probably not a very productive place and so if you’re going to do
place and so if you’re going to do
place and so if you’re going to do innovation success this is the kind of
innovation success this is the kind of
innovation success this is the kind of language I use for these when I when I
language I use for these when I when I
language I use for these when I when I talk about it more formally the kind of
talk about it more formally the kind of
talk about it more formally the kind of constraints individual constraints of
constraints individual constraints of
constraints individual constraints of the person group constraints of how we
the person group constraints of how we
the person group constraints of how we work in groups and these sort of line up
work in groups and these sort of line up
work in groups and these sort of line up with the academic disciplines and how
with the academic disciplines and how
with the academic disciplines and how they work psychology social psychology
they work psychology social psychology
they work psychology social psychology organizational behavior and so on but
organizational behavior and so on but
organizational behavior and so on but the point here really is that the
the point here really is that the
the point here really is that the creativity part is not the most
creativity part is not the most
creativity part is not the most important part it’s often not even the
important part it’s often not even the
important part it’s often not even the hardest part right we have ideas we have
hardest part right we have ideas we have
hardest part right we have ideas we have ideas all the time but it’s what comes
ideas all the time but it’s what comes
ideas all the time but it’s what comes next the things that we have to do next
next the things that we have to do next
next the things that we have to do next they’re more difficult and so my advice
they’re more difficult and so my advice
they’re more difficult and so my advice to you is say hey let’s keep thinking
to you is say hey let’s keep thinking
to you is say hey let’s keep thinking big but let’s not get blinded by that
big but let’s not get blinded by that
big but let’s not get blinded by that let’s not get stuck on that let’s not
let’s not get stuck on that let’s not
let’s not get stuck on that let’s not keep saying to each other oh you’re so
keep saying to each other oh you’re so
keep saying to each other oh you’re so creative oh you have such a great idea
creative oh you have such a great idea
creative oh you have such a great idea but actually start to think about some
but actually start to think about some
but actually start to think about some of the puny ideas that actually work let
of the puny ideas that actually work let
of the puny ideas that actually work let me just as a footnote would want to say
me just as a footnote would want to say
me just as a footnote would want to say I had a team of students working on a
I had a team of students working on a
I had a team of students working on a project recently come to me in my
project recently come to me in my
project recently come to me in my innovation class and they said professor
innovation class and they said professor
innovation class and they said professor Owens we have a solution to the problem
Owens we have a solution to the problem
Owens we have a solution to the problem it’s just it’s not very creative and so
it’s just it’s not very creative and so
it’s just it’s not very creative and so we think we should start over I thought
we think we should start over I thought
we think we should start over I thought that’s kind of weird and then I realized
that’s kind of weird and then I realized
that’s kind of weird and then I realized well I mean it is and I thought I
well I mean it is and I thought I
well I mean it is and I thought I couldn’t figure out like is that my
couldn’t figure out like is that my
couldn’t figure out like is that my fault
fault
fault I mean we’re trying to make the world a
I mean we’re trying to make the world a
I mean we’re trying to make the world a better place and if you can do it in a
better place and if you can do it in a
better place and if you can do it in a way that’s not creative then do it don’t
way that’s not creative then do it don’t
way that’s not creative then do it don’t stop because it’s not creative don’t
stop because it’s not creative don’t
stop because it’s not creative don’t stop because it’s not something that
stop because it’s not something that
stop because it’s not something that your mom will say David you did such a
your mom will say David you did such a
your mom will say David you did such a creative thing so my advice to you is
creative thing so my advice to you is
creative thing so my advice to you is find the teeny ideas that work and go
find the teeny ideas that work and go
find the teeny ideas that work and go with them thanks very much
with them thanks very much
with them thanks very much [Applause]
”
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