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What Tea Taught Me About Business | Rafih Filli | TEDxBITSPilaniDubai


every love story is beautiful but mine

every love story is beautiful but mine is always my favorite when I wake up in

is always my favorite when I wake up in

is always my favorite when I wake up in the morning she’s on my mind whenever I

the morning she’s on my mind whenever I

the morning she’s on my mind whenever I think of her I smile she’s the one who

think of her I smile she’s the one who

think of her I smile she’s the one who completed my name she was simply a cup

completed my name she was simply a cup

completed my name she was simply a cup of chai my cup of chai green tea black

of chai my cup of chai green tea black

of chai my cup of chai green tea black tea correctiy I love them all but I

tea correctiy I love them all but I

tea correctiy I love them all but I never thought that business would be my

never thought that business would be my

never thought that business would be my cup of tea I’m a simple man without a

cup of tea I’m a simple man without a

cup of tea I’m a simple man without a fancy degree who went to the business of

fancy degree who went to the business of

fancy degree who went to the business of chavala from zero to hero

chavala from zero to hero

chavala from zero to hero this chavala is now a global name how

this chavala is now a global name how

this chavala is now a global name how did it really happen

did it really happen

did it really happen there was one tea the world had never

there was one tea the world had never

there was one tea the world had never tasted the sovereignty that’s how my

tasted the sovereignty that’s how my

tasted the sovereignty that’s how my story began many years ago I loved

story began many years ago I loved

story began many years ago I loved everything behind I came to the by the

everything behind I came to the by the

everything behind I came to the by the city of dreams even had a dream too

city of dreams even had a dream too

city of dreams even had a dream too I went for interviews after interview

I went for interviews after interview

I went for interviews after interview but I was always rejected you know what

but I was always rejected you know what

but I was always rejected you know what was that dream I wanted to be a cabin

was that dream I wanted to be a cabin

was that dream I wanted to be a cabin crew for an airline well today my dream

crew for an airline well today my dream

crew for an airline well today my dream is to own a private jet in those days I

is to own a private jet in those days I

is to own a private jet in those days I ran a small cafeteria

ran a small cafeteria

ran a small cafeteria subala cafeteria my school time my

subala cafeteria my school time my

subala cafeteria my school time my friends and I had a group name called

friends and I had a group name called

friends and I had a group name called filly is a nickname we told her with all

filly is a nickname we told her with all

filly is a nickname we told her with all of our initials I love that name finally

of our initials I love that name finally

of our initials I love that name finally I decided to bring down a Lumina

I decided to bring down a Lumina

I decided to bring down a Lumina signboard and he plays his name with

signboard and he plays his name with

signboard and he plays his name with filly in those days coffee culture in

filly in those days coffee culture in

filly in those days coffee culture in the ua was very strong meeting

the ua was very strong meeting

the ua was very strong meeting interviews catching up with old friends

interviews catching up with old friends

interviews catching up with old friends everything happening at coffee shop but

everything happening at coffee shop but

everything happening at coffee shop but where do you go if you wanted really

where do you go if you wanted really

where do you go if you wanted really good tea

good tea

good tea from the the idea of creating our

from the the idea of creating our

from the the idea of creating our signature brand really came from

signature brand really came from

signature brand really came from according to me there are four main

according to me there are four main

according to me there are four main pillars in business to make it

pillars in business to make it

pillars in business to make it successful first confidence if you want

successful first confidence if you want

successful first confidence if you want to be successful accept challenge with

to be successful accept challenge with

to be successful accept challenge with confidence in the beginning of my career

confidence in the beginning of my career

confidence in the beginning of my career there was a challenge when my son

there was a challenge when my son

there was a challenge when my son Frankie hit among teenagers

Frankie hit among teenagers

Frankie hit among teenagers I rise a price from one dirham to two

I rise a price from one dirham to two

I rise a price from one dirham to two while a DS were selling regulatory for

while a DS were selling regulatory for

while a DS were selling regulatory for fifty Phil’s I got a call from

fifty Phil’s I got a call from

fifty Phil’s I got a call from authorities because someone had

authorities because someone had

authorities because someone had complained about the price hike

complained about the price hike

complained about the price hike I knew my product was special when

I knew my product was special when

I knew my product was special when official taste the tea they loved it

official taste the tea they loved it

official taste the tea they loved it believe in yourself believe in your

believe in yourself believe in your

believe in yourself believe in your product my mantra is to be remembered

product my mantra is to be remembered

product my mantra is to be remembered wherever I go second choice life and

wherever I go second choice life and

wherever I go second choice life and business always about making smart

business always about making smart

business always about making smart decisions sometime you have to take risk

decisions sometime you have to take risk

decisions sometime you have to take risk Oh – my brand was built by taking a risk

Oh – my brand was built by taking a risk

Oh – my brand was built by taking a risk in the beginning everyone have asked me

in the beginning everyone have asked me

in the beginning everyone have asked me to keep different types of tea in the

to keep different types of tea in the

to keep different types of tea in the menu but my answer has been always no I

menu but my answer has been always no I

menu but my answer has been always no I know my product is special I know it

know my product is special I know it

know my product is special I know it will even it will be successful if he

will even it will be successful if he

will even it will be successful if he walked into coffee chain what do you

walked into coffee chain what do you

walked into coffee chain what do you notice all the story remains same design

notice all the story remains same design

notice all the story remains same design sign I broke that rule also I wanted

sign I broke that rule also I wanted

sign I broke that rule also I wanted three things I wanted my store should be

three things I wanted my store should be

three things I wanted my store should be unique

unique

unique I wanted my soul should have its own

I wanted my soul should have its own

I wanted my soul should have its own personality I wanted my store should

personality I wanted my store should

personality I wanted my store should have its own style and charm do what you

have its own style and charm do what you

have its own style and charm do what you want to do but don’t follow others third

want to do but don’t follow others third

want to do but don’t follow others third connection in any business the most

connection in any business the most

connection in any business the most important things are their employees and

important things are their employees and

important things are their employees and customer if you walk into my office you

customer if you walk into my office you

customer if you walk into my office you will be amazed there is no hierarchy or

will be amazed there is no hierarchy or

will be amazed there is no hierarchy or division we all work like your friends

division we all work like your friends

division we all work like your friends toward the same goal to make it fully

toward the same goal to make it fully

toward the same goal to make it fully the global in a day I try to visit as my

the global in a day I try to visit as my

the global in a day I try to visit as my chosen to connect with my people

chosen to connect with my people

chosen to connect with my people customers his satisfied customer is the

customers his satisfied customer is the

customers his satisfied customer is the best customer if the customers are happy

best customer if the customers are happy

best customer if the customers are happy we are happy like the bowel of India

we are happy like the bowel of India

we are happy like the bowel of India they deliver lunches to more than

they deliver lunches to more than

they deliver lunches to more than thousands of people without SMS or email

thousands of people without SMS or email

thousands of people without SMS or email and serve hot

and serve hot

and serve hot they are so dedicated to their work even

they are so dedicated to their work even

they are so dedicated to their work even Prince Charles had to wait to meet them

Prince Charles had to wait to meet them

Prince Charles had to wait to meet them or else they will be Delhi there will be

or else they will be Delhi there will be

or else they will be Delhi there will be delay in delivering the food also try to

delay in delivering the food also try to

delay in delivering the food also try to interact with the customer for two

interact with the customer for two

interact with the customer for two reason only is to build the relationship

reason only is to build the relationship

reason only is to build the relationship another another one is to get the

another another one is to get the

another another one is to get the constructive feedback

constructive feedback

constructive feedback finally the child in the beginning I

finally the child in the beginning I

finally the child in the beginning I personally brew and give sample to the

personally brew and give sample to the

personally brew and give sample to the customer to see the smile on the faces

customer to see the smile on the faces

customer to see the smile on the faces it became popular by word-of-mouth

it became popular by word-of-mouth

it became popular by word-of-mouth because I didn’t had the fund to invest

because I didn’t had the fund to invest

because I didn’t had the fund to invest in branding or marketing so I decided to

in branding or marketing so I decided to

in branding or marketing so I decided to get creative I went to college campuses

get creative I went to college campuses

get creative I went to college campuses and drop my empty cups but it worked

and drop my empty cups but it worked

and drop my empty cups but it worked don’t be afraid to get creative to do

don’t be afraid to get creative to do

don’t be afraid to get creative to do something little weird or crazy all of

something little weird or crazy all of

something little weird or crazy all of these years have seen fully grown have

these years have seen fully grown have

these years have seen fully grown have seen people grow with filly too many

seen people grow with filly too many

seen people grow with filly too many years ago there was a couple who’s to

years ago there was a couple who’s to

years ago there was a couple who’s to have tea every day after the college

have tea every day after the college

have tea every day after the college classes still they do come every day but

classes still they do come every day but

classes still they do come every day but with the reaction there’s a power of

with the reaction there’s a power of

with the reaction there’s a power of power of tea it bonds relationship

power of tea it bonds relationship

power of tea it bonds relationship friendship and love all of us have same

friendship and love all of us have same

friendship and love all of us have same final destination my journey has been

final destination my journey has been

final destination my journey has been something special struggle fallouts

something special struggle fallouts

something special struggle fallouts bouts of happiness hardship ups and down

bouts of happiness hardship ups and down

bouts of happiness hardship ups and down have seen it all don’t let just

have seen it all don’t let just

have seen it all don’t let just education define what you’ll become

education define what you’ll become

education define what you’ll become tomorrow there is no special recipe for

tomorrow there is no special recipe for

tomorrow there is no special recipe for success and there is no shortcut to

success and there is no shortcut to

success and there is no shortcut to success my success is my sovereignty and

success my success is my sovereignty and

success my success is my sovereignty and amazing team friends go ahead and brew

amazing team friends go ahead and brew

amazing team friends go ahead and brew your cup of success

your cup of success

your cup of success thank you

thank you

thank you [Applause]

”

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