what is an expert a question that I’m unanswered for you today I’m going to
unanswered for you today I’m going to
unanswered for you today I’m going to get you to answer for me and sorry about
get you to answer for me and sorry about
get you to answer for me and sorry about this anybody you want to turn on your
this anybody you want to turn on your
this anybody you want to turn on your phones and actually Google what the
phones and actually Google what the
phones and actually Google what the answer is I’m going to ask you in a
answer is I’m going to ask you in a
answer is I’m going to ask you in a moment few moments well actually the
moment few moments well actually the
moment few moments well actually the dictionary definition of a expert course
dictionary definition of a expert course
dictionary definition of a expert course you’re doing that talk a little bit
you’re doing that talk a little bit
you’re doing that talk a little bit about family my name is polished resume
about family my name is polished resume
about family my name is polished resume I work ideas innovations agency in
I work ideas innovations agency in
I work ideas innovations agency in London called and akqa and a take you
London called and akqa and a take you
London called and akqa and a take you any I work with many brands one which is
any I work with many brands one which is
any I work with many brands one which is rolls-royce motor cars many of you will
rolls-royce motor cars many of you will
rolls-royce motor cars many of you will be more than familiar with rolls-royce
be more than familiar with rolls-royce
be more than familiar with rolls-royce is a pinnacle luxury brand and luxury is
is a pinnacle luxury brand and luxury is
is a pinnacle luxury brand and luxury is a absolutely fascinating space to play
a absolutely fascinating space to play
a absolutely fascinating space to play luxury is not just something about being
luxury is not just something about being
luxury is not just something about being expensive most people when they think
expensive most people when they think
expensive most people when they think about the true they think it’s just an
about the true they think it’s just an
about the true they think it’s just an image expensive expensive is a byproduct
image expensive expensive is a byproduct
image expensive expensive is a byproduct of red and luxury is based on things
of red and luxury is based on things
of red and luxury is based on things being rare things and experiences being
being rare things and experiences being
being rare things and experiences being made by brands which take a lot of time
made by brands which take a lot of time
made by brands which take a lot of time clock quality of a dedication to produce
clock quality of a dedication to produce
clock quality of a dedication to produce and things which create a personal
and things which create a personal
and things which create a personal connection so a grunt delivers a and
connection so a grunt delivers a and
connection so a grunt delivers a and item and objects that experience that
item and objects that experience that
item and objects that experience that are feeling and what it feels special
are feeling and what it feels special
are feeling and what it feels special that’s when we can catch
that’s when we can catch
that’s when we can catch as it as as luxury in the past 500 years
as it as as luxury in the past 500 years
as it as as luxury in the past 500 years or so ago think like spices were
or so ago think like spices were
or so ago think like spices were incredibly rare where dem incredible
incredibly rare where dem incredible
incredibly rare where dem incredible reviewers this stuff nutmeg was actually
reviewers this stuff nutmeg was actually
reviewers this stuff nutmeg was actually more expensive than gold 500 years ago
more expensive than gold 500 years ago
more expensive than gold 500 years ago pound for pound incredibly incredibly
pound for pound incredibly incredibly
pound for pound incredibly incredibly rare and depending you have make spag
rare and depending you have make spag
rare and depending you have make spag bol use numbing it was incredibly rebel
bol use numbing it was incredibly rebel
bol use numbing it was incredibly rebel will change the world at Industrial
will change the world at Industrial
will change the world at Industrial Revolution globalization came along and
Revolution globalization came along and
Revolution globalization came along and spices became much more common and as I
spices became much more common and as I
spices became much more common and as I became more common they became less
became more common they became less
became more common they became less special people one really that bothered
special people one really that bothered
special people one really that bothered by more common something to come to
by more common something to come to
by more common something to come to losses that special peel and luxury
losses that special peel and luxury
losses that special peel and luxury brands have to battle against that right
brands have to battle against that right
brands have to battle against that right now as well luxury brands control supply
now as well luxury brands control supply
now as well luxury brands control supply to a degree so they keep things being
to a degree so they keep things being
to a degree so they keep things being injuries the joys keep things from
injuries the joys keep things from
injuries the joys keep things from feeling like they’re completely common
feeling like they’re completely common
feeling like they’re completely common but when you have lots of very very
but when you have lots of very very
but when you have lots of very very beautiful an authentic-looking fakes in
beautiful an authentic-looking fakes in
beautiful an authentic-looking fakes in market brands kind of lose control of
market brands kind of lose control of
market brands kind of lose control of how rare things can be so the luxury
how rare things can be so the luxury
how rare things can be so the luxury industry is having to adapt to the way
industry is having to adapt to the way
industry is having to adapt to the way the world is adapting and they move into
the world is adapting and they move into
the world is adapting and they move into a space where they provide rare
a space where they provide rare
a space where they provide rare experiences as well as read
experiences as well as read
experiences as well as read rare experience is like going into a
rare experience is like going into a
rare experience is like going into a store and the shop assistant knowing
store and the shop assistant knowing
store and the shop assistant knowing your name knowing the order that you
your name knowing the order that you
your name knowing the order that you place last night extending the
place last night extending the
place last night extending the relationship past the point of purchase
relationship past the point of purchase
relationship past the point of purchase so that when you are over a product you
so that when you are over a product you
so that when you are over a product you start a relationship with the program
start a relationship with the program
start a relationship with the program that feels special special about that
that feels special special about that
that feels special special about that and all that has come about because the
and all that has come about because the
and all that has come about because the world has changed those rare experiences
world has changed those rare experiences
world has changed those rare experiences are where the luxury market has had
are where the luxury market has had
are where the luxury market has had certain routes and wants to say special
certain routes and wants to say special
certain routes and wants to say special and create something that the fakers
and create something that the fakers
and create something that the fakers can’t copy so Industrial Revolution
can’t copy so Industrial Revolution
can’t copy so Industrial Revolution globalization these concepts have
globalization these concepts have
globalization these concepts have changed the way the world works right
changed the way the world works right
changed the way the world works right now we’re in a space of the information
now we’re in a space of the information
now we’re in a space of the information age and the world is changing yes again
age and the world is changing yes again
age and the world is changing yes again how does this album impact on how we
how does this album impact on how we
how does this album impact on how we live our lives day today and I’ll circle
live our lives day today and I’ll circle
live our lives day today and I’ll circle back now to the question what is that
back now to the question what is that
back now to the question what is that sort of couple of people over that way
sort of couple of people over that way
sort of couple of people over that way that we’re looking down
that we’re looking down
that we’re looking down phones did anybody actually come up with
phones did anybody actually come up with
phones did anybody actually come up with a definition for wise expert no okay
a definition for wise expert no okay
a definition for wise expert no okay okay
now okay so the fact that you don’t
now okay so the fact that you don’t necessarily have to be and it’s got the
necessarily have to be and it’s got the
necessarily have to be and it’s got the stores of information nowadays you have
stores of information nowadays you have
stores of information nowadays you have instant access to information it’s
instant access to information it’s
instant access to information it’s ubiquitous is everywhere is changing our
ubiquitous is everywhere is changing our
ubiquitous is everywhere is changing our idea of house when we can be seen as an
idea of house when we can be seen as an
idea of house when we can be seen as an exploit if as Malcolm Gladwell puts it
exploit if as Malcolm Gladwell puts it
exploit if as Malcolm Gladwell puts it it takes 10,000 hours to pick on an
it takes 10,000 hours to pick on an
it takes 10,000 hours to pick on an expert to prove deliberate practice then
expert to prove deliberate practice then
expert to prove deliberate practice then can we shorten that time frame now
can we shorten that time frame now
can we shorten that time frame now because we have access to information
because we have access to information
because we have access to information directly circular search we think about
directly circular search we think about
directly circular search we think about finding can collect things of store
finding can collect things of store
finding can collect things of store things in our minds but for a way to
things in our minds but for a way to
things in our minds but for a way to become an expert we can just access this
become an expert we can just access this
become an expert we can just access this information age is showing that that
information age is showing that that
information age is showing that that space so let’s imagine somebody which is
space so let’s imagine somebody which is
space so let’s imagine somebody which is dedicated their lives to being
dedicated their lives to being
dedicated their lives to being completely absorbed in a particular
completely absorbed in a particular
completely absorbed in a particular subject of professor of some soft and
subject of professor of some soft and
subject of professor of some soft and then a student with an iphone ask them
then a student with an iphone ask them
then a student with an iphone ask them relatively straightforward question
relatively straightforward question
relatively straightforward question which has a fact-based answer and
which has a fact-based answer and
which has a fact-based answer and they’re both going to come back with the
they’re both going to come back with the
they’re both going to come back with the same thing
same thing
same thing but that he’s storing information his
but that he’s storing information his
but that he’s storing information his mind the fact that this person is
mind the fact that this person is
mind the fact that this person is accessing information out in the wild
accessing information out in the wild
accessing information out in the wild they both gave us the same point just
they both gave us the same point just
they both gave us the same point just using different methods so is our idea
using different methods so is our idea
using different methods so is our idea of our an expert is changing can we all
of our an expert is changing can we all
of our an expert is changing can we all be seen as experts in lots more things
be seen as experts in lots more things
be seen as experts in lots more things that we were previously I think they
that we were previously I think they
that we were previously I think they were moving from state where as a
were moving from state where as a
were moving from state where as a society we need to cancer guy as an
society we need to cancer guy as an
society we need to cancer guy as an expert somebody who is collecting
expert somebody who is collecting
expert somebody who is collecting information so we can store information
information so we can store information
information so we can store information there my moving from information
there my moving from information
there my moving from information collection to information application
collection to information application
collection to information application being able to use information that is
being able to use information that is
being able to use information that is given to us much more exciting than just
given to us much more exciting than just
given to us much more exciting than just trying to store it and cram it and save
trying to store it and cram it and save
trying to store it and cram it and save it on your mind so we think of another
it on your mind so we think of another
it on your mind so we think of another example of how democratized information
example of how democratized information
example of how democratized information which is shared around through what is
which is shared around through what is
which is shared around through what is at the heart Information Age the
at the heart Information Age the
at the heart Information Age the computerized information the digital
computerized information the digital
computerized information the digital sharing I think of another scenario of
sharing I think of another scenario of
sharing I think of another scenario of how that that’s that will play out
how that that’s that will play out
how that that’s that will play out definition that we found was one that so
definition that we found was one that so
definition that we found was one that so when it was knowledgeable off or skilful
when it was knowledgeable off or skilful
when it was knowledgeable off or skilful in particular area telenet phone so
in particular area telenet phone so
in particular area telenet phone so let’s think about something with a
let’s think about something with a
let’s think about something with a particular skill the thing about a stunt
particular skill the thing about a stunt
particular skill the thing about a stunt car driver Hollywood film productions
car driver Hollywood film productions
car driver Hollywood film productions will want to really leverage his skills
will want to really leverage his skills
will want to really leverage his skills so they can actually create awesome
so they can actually create awesome
so they can actually create awesome dramatic exciting explode
dramatic exciting explode
dramatic exciting explode build stunts or car lots it done and we
build stunts or car lots it done and we
build stunts or car lots it done and we have somebody a woman who is no
have somebody a woman who is no
have somebody a woman who is no experience in dragon wars over has no
experience in dragon wars over has no
experience in dragon wars over has no license has never even sat in the
license has never even sat in the
license has never even sat in the driver’s seat of a car SAT behind wheel
driver’s seat of a car SAT behind wheel
driver’s seat of a car SAT behind wheel but she has an interest in how these
but she has an interest in how these
but she has an interest in how these things are put together can she be
things are put together can she be
things are put together can she be through the Information Age be
through the Information Age be
through the Information Age be considered an expert in can be able to
considered an expert in can be able to
considered an expert in can be able to create stuff let’s think about some
create stuff let’s think about some
create stuff let’s think about some crazy stunts cartoons over a helicopter
crazy stunts cartoons over a helicopter
crazy stunts cartoons over a helicopter through building para rolled over a few
through building para rolled over a few
through building para rolled over a few times Lanza McDonald’s drive-through
times Lanza McDonald’s drive-through
times Lanza McDonald’s drive-through orders a box of chicken selects and
orders a box of chicken selects and
orders a box of chicken selects and drive off into the sunset that’s the
drive off into the sunset that’s the
drive off into the sunset that’s the kind of thing that you would be able to
kind of thing that you would be able to
kind of thing that you would be able to model if she gains access to the kind of
model if she gains access to the kind of
model if she gains access to the kind of information which is available to us
information which is available to us
information which is available to us through ball so much driving cars were
through ball so much driving cars were
through ball so much driving cars were collecting a lot of information and data
collecting a lot of information and data
collecting a lot of information and data that way on our cars interact with
that way on our cars interact with
that way on our cars interact with whether instructed time today and type
whether instructed time today and type
whether instructed time today and type of other cars you can also find out more
of other cars you can also find out more
of other cars you can also find out more information about the wait design is the
information about the wait design is the
information about the wait design is the group level of tights be visit to
group level of tights be visit to
group level of tights be visit to involved in jumping over L about
involved in jumping over L about
involved in jumping over L about something like that you can apply all of
something like that you can apply all of
something like that you can apply all of that information into a model that you
that information into a model that you
that information into a model that you can then apply to build out the stunt so
can then apply to build out the stunt so
can then apply to build out the stunt so she can with some robotics and also
she can with some robotics and also
she can with some robotics and also autonomous driving car to build a way to
autonomous driving car to build a way to
autonomous driving car to build a way to execute a stump so very very different
execute a stump so very very different
execute a stump so very very different methods but because information is
methods but because information is
methods but because information is available was in a way they never
available was in a way they never
available was in a way they never husband before we can actually all the
husband before we can actually all the
husband before we can actually all the time experts and things that
time experts and things that
time experts and things that traditionally would invade so she had a
traditionally would invade so she had a
traditionally would invade so she had a lot of information but there was one
lot of information but there was one
lot of information but there was one really think that she needed to be able
really think that she needed to be able
really think that she needed to be able to actually execute all of that I
to actually execute all of that I
to actually execute all of that I actually applied information and that
actually applied information and that
actually applied information and that thing was imagination and this is where
thing was imagination and this is where
thing was imagination and this is where I we might wait to actually get to a
I we might wait to actually get to a
I we might wait to actually get to a point your imagination is the most
point your imagination is the most
point your imagination is the most spectacular wonderful thing that any of
spectacular wonderful thing that any of
spectacular wonderful thing that any of you are is the one thing that will see
you are is the one thing that will see
you are is the one thing that will see you through your entire professional
you through your entire professional
you through your entire professional personal lives and it’s the one thing
personal lives and it’s the one thing
personal lives and it’s the one thing that allows you to use creative it’s
that allows you to use creative it’s
that allows you to use creative it’s easily why new ways of interpreting and
easily why new ways of interpreting and
easily why new ways of interpreting and using all the information which is our
using all the information which is our
using all the information which is our penises vaccination is the most
penises vaccination is the most
penises vaccination is the most important thing that you need to keep it
important thing that you need to keep it
important thing that you need to keep it healthy cubic vibrant basically of doing
healthy cubic vibrant basically of doing
healthy cubic vibrant basically of doing that are you real we’re doing that he’s
that are you real we’re doing that he’s
that are you real we’re doing that he’s feeding it with lots and lots of
feeding it with lots and lots of
feeding it with lots and lots of inspiration and the great thing about
inspiration and the great thing about
inspiration and the great thing about that is that inspiration is wonderfully
that is that inspiration is wonderfully
that is that inspiration is wonderfully fun to go a gummy and in that
fun to go a gummy and in that
fun to go a gummy and in that apprenticeship we combine people with
apprenticeship we combine people with
apprenticeship we combine people with very very different skills very very
very very different skills very very
very very different skills very very different disciplines or backgrounds and
different disciplines or backgrounds and
different disciplines or backgrounds and we encourage their imaginations to find
we encourage their imaginations to find
we encourage their imaginations to find products and find solutions to
products and find solutions to
products and find solutions to things that already exist or damages
things that already exist or damages
things that already exist or damages things like wayfinding apps and systems
things like wayfinding apps and systems
things like wayfinding apps and systems to allow people to navigate around
to allow people to navigate around
to allow people to navigate around unfamiliar cities a way of finding 3d
unfamiliar cities a way of finding 3d
unfamiliar cities a way of finding 3d models of skateboard trip so they can be
models of skateboard trip so they can be
models of skateboard trip so they can be replayed and work with that and even a
replayed and work with that and even a
replayed and work with that and even a birdhouse a connected birdhouse that can
birdhouse a connected birdhouse that can
birdhouse a connected birdhouse that can allow cities to track the population and
allow cities to track the population and
allow cities to track the population and migration of birds this student these
migration of birds this student these
migration of birds this student these apprentices have no ontological
apprentices have no ontological
apprentices have no ontological background was over what they were able
background was over what they were able
background was over what they were able to create these create these products
to create these create these products
to create these create these products based on the information that they take
based on the information that they take
based on the information that they take out in the imagination of they apply so
out in the imagination of they apply so
out in the imagination of they apply so Polly with my talk right now is use your
Polly with my talk right now is use your
Polly with my talk right now is use your imagination feed it with lots and lots
imagination feed it with lots and lots
imagination feed it with lots and lots of inspiration and then you can go out
of inspiration and then you can go out
of inspiration and then you can go out and you’ll be able to shave oil
”
Be First to Comment