What happens when we trade data for super powers? | Jaimy Szymanski | TEDxDavenport

I was 12 years old when I first had that

I was 12 years old when I first had that feeling of sheer maddening frustration

feeling of sheer maddening frustration

feeling of sheer maddening frustration over a piece of technology not

over a piece of technology not

over a piece of technology not remembering me

remembering me

remembering me we had our Super Nintendo for a few

we had our Super Nintendo for a few

we had our Super Nintendo for a few years before doomsday and it was a

years before doomsday and it was a

years before doomsday and it was a Saturday like any other when I decided

Saturday like any other when I decided

Saturday like any other when I decided to spend a few hours glued to the TV

to spend a few hours glued to the TV

to spend a few hours glued to the TV play my new favorite game Super Mario

play my new favorite game Super Mario

play my new favorite game Super Mario RPG I blow out the cartridge let me go

RPG I blow out the cartridge let me go

RPG I blow out the cartridge let me go to 90s kid would pop in the system and

to 90s kid would pop in the system and

to 90s kid would pop in the system and flipped it on to my horror my individual

flipped it on to my horror my individual

flipped it on to my horror my individual savedata Phi was my name

savedata Phi was my name

savedata Phi was my name my star count my progress percentage was

my star count my progress percentage was

my star count my progress percentage was gone it was wiped clean and I could no

gone it was wiped clean and I could no

gone it was wiped clean and I could no longer time travel to the point where I

longer time travel to the point where I

longer time travel to the point where I left off in the mind of 12-year old

left off in the mind of 12-year old

left off in the mind of 12-year old Jamie both my file and my soul who are

Jamie both my file and my soul who are

Jamie both my file and my soul who are empty after spending hours in turmoil

empty after spending hours in turmoil

empty after spending hours in turmoil debating who to blame obviously landing

debating who to blame obviously landing

debating who to blame obviously landing at my little brother and making him wait

at my little brother and making him wait

at my little brother and making him wait on me as my own personal Butler for a

on me as my own personal Butler for a

on me as my own personal Butler for a while I resolved to take a deep breath

while I resolved to take a deep breath

while I resolved to take a deep breath and begin anew

and begin anew

and begin anew I never fully trust my data to a machine

I never fully trust my data to a machine

I never fully trust my data to a machine again playing video games growing up was

again playing video games growing up was

again playing video games growing up was the only way I knew how to feel like a

the only way I knew how to feel like a

the only way I knew how to feel like a superhero and this experience was the

superhero and this experience was the

superhero and this experience was the foundation of my understanding of how

foundation of my understanding of how

foundation of my understanding of how technology and data management can make

technology and data management can make

technology and data management can make our lives easier and more efficient and

our lives easier and more efficient and

our lives easier and more efficient and make me feel like I have superpowers the

make me feel like I have superpowers the

make me feel like I have superpowers the equivalent today imagine turning on

equivalent today imagine turning on

equivalent today imagine turning on Netflix having no idea of what you’ve

Netflix having no idea of what you’ve

Netflix having no idea of what you’ve watched where you were in that last

watched where you were in that last

watched where you were in that last episode and offering nil tailored

episode and offering nil tailored

episode and offering nil tailored recommendations for TV dramas featuring

recommendations for TV dramas featuring

recommendations for TV dramas featuring a strong female lead or what if Amazon

a strong female lead or what if Amazon

a strong female lead or what if Amazon suffered amnesia didn’t know what you

suffered amnesia didn’t know what you

suffered amnesia didn’t know what you would just purchase what you were

would just purchase what you were

would just purchase what you were browsing on your phone and all of those

browsing on your phone and all of those

browsing on your phone and all of those gremlins figurines that I that you took

gremlins figurines that I that you took

gremlins figurines that I that you took time to painstakingly add to your wish

time to painstakingly add to your wish

time to painstakingly add to your wish list be little frustrating right

list be little frustrating right

list be little frustrating right personalization it’s only the beginning

personalization it’s only the beginning

personalization it’s only the beginning of our expectations though over time

of our expectations though over time

of our expectations though over time you’ve learned to master new technology

you’ve learned to master new technology

you’ve learned to master new technology innovation as your base understanding of

innovation as your base understanding of

innovation as your base understanding of interfaces grows so for example

interfaces grows so for example

interfaces grows so for example you’ve learned to tap an app to open it

you’ve learned to tap an app to open it

you’ve learned to tap an app to open it you learn to swipe commands on your

you learn to swipe commands on your

you learn to swipe commands on your tablet and you’ve learned to use your

tablet and you’ve learned to use your

tablet and you’ve learned to use your voice to control Siri or Alexa as

voice to control Siri or Alexa as

voice to control Siri or Alexa as technology seamlessly shape our

technology seamlessly shape our

technology seamlessly shape our surroundings while simultaneously

surroundings while simultaneously

surroundings while simultaneously remembering our preferences and

remembering our preferences and

remembering our preferences and behaviors we begin to feel entitled not

behaviors we begin to feel entitled not

behaviors we begin to feel entitled not only to personalization but also to

only to personalization but also to

only to personalization but also to these hyper relevant experiences and

these hyper relevant experiences and

these hyper relevant experiences and we’ve begun to feel a hell of a lot

we’ve begun to feel a hell of a lot

we’ve begun to feel a hell of a lot smarter too I mean how could we not feel

smarter too I mean how could we not feel

smarter too I mean how could we not feel more intelligent we have access to

more intelligent we have access to

more intelligent we have access to pretty much any information we need on

pretty much any information we need on

pretty much any information we need on demand at any time in a way we’re seeing

demand at any time in a way we’re seeing

demand at any time in a way we’re seeing ourselves transform before our very eyes

ourselves transform before our very eyes

ourselves transform before our very eyes into superhuman versions of who we once

into superhuman versions of who we once

into superhuman versions of who we once knew armed with our technological

knew armed with our technological

knew armed with our technological sidekicks that support our Bionic brains

sidekicks that support our Bionic brains

sidekicks that support our Bionic brains we’ve developed our own version of x-ray

we’ve developed our own version of x-ray

we’ve developed our own version of x-ray vision using augmented reality and our

vision using augmented reality and our

vision using augmented reality and our mobile phones we have heightened hearing

mobile phones we have heightened hearing

mobile phones we have heightened hearing with the ability to translate languages

with the ability to translate languages

with the ability to translate languages in near real-time using any herbal

in near real-time using any herbal

in near real-time using any herbal devices we are faster than a locomotive

devices we are faster than a locomotive

devices we are faster than a locomotive with the ability to summon pretty much

with the ability to summon pretty much

with the ability to summon pretty much anything on demand from food to

anything on demand from food to

anything on demand from food to transportation and we are getting one

transportation and we are getting one

transportation and we are getting one step closer to self-healing using

step closer to self-healing using

step closer to self-healing using wearable devices to monitor our own

wearable devices to monitor our own

wearable devices to monitor our own biometrics do you feel your power you

biometrics do you feel your power you

biometrics do you feel your power you should because technology has grown to

should because technology has grown to

should because technology has grown to shape our lives in new and exciting ways

shape our lives in new and exciting ways

shape our lives in new and exciting ways we would not even have dreamed of even a

we would not even have dreamed of even a

we would not even have dreamed of even a decade ago but at what cost

decade ago but at what cost

decade ago but at what cost what are we paying to continually get

what are we paying to continually get

what are we paying to continually get stronger to increase our super powers

stronger to increase our super powers

stronger to increase our super powers because all these super powers do come

because all these super powers do come

because all these super powers do come at a price and that price is paid in

at a price and that price is paid in

at a price and that price is paid in data every day corporations have myriad

data every day corporations have myriad

data every day corporations have myriad opportunities to collect and act on

opportunities to collect and act on

opportunities to collect and act on consumer data and we expect them to do

consumer data and we expect them to do

consumer data and we expect them to do so with consent integrity and respect

so with consent integrity and respect

so with consent integrity and respect for our privacy research from the

for our privacy research from the

for our privacy research from the Harvard Business Review shows the

Harvard Business Review shows the

Harvard Business Review shows the consumers rarely know how their data is

consumers rarely know how their data is

consumers rarely know how their data is being collected used sold and shared and

being collected used sold and shared and

being collected used sold and shared and the Pew Internet reports that we have

the Pew Internet reports that we have

the Pew Internet reports that we have even less comfort with our data being

even less comfort with our data being

even less comfort with our data being sold among companies without our express

sold among companies without our express

sold among companies without our express consent

consent

consent yet as we start to develop a taste for

yet as we start to develop a taste for

yet as we start to develop a taste for these super

these super

these super powers we start to make a few

powers we start to make a few

powers we start to make a few compromises other studies show that

compromises other studies show that

compromises other studies show that people are willing to trade their data

people are willing to trade their data

people are willing to trade their data if it is an exchange for tangible value

if it is an exchange for tangible value

if it is an exchange for tangible value so things like improve security cost

so things like improve security cost

so things like improve security cost reductions promotions or you guessed it

reductions promotions or you guessed it

reductions promotions or you guessed it personalized content and experiences so

personalized content and experiences so

personalized content and experiences so this contrast brings a really important

this contrast brings a really important

this contrast brings a really important question to the forefront of our

question to the forefront of our

question to the forefront of our discussion today and that is what do you

discussion today and that is what do you

discussion today and that is what do you value more stronger superpowers or

value more stronger superpowers or

value more stronger superpowers or greater control of your data because the

greater control of your data because the

greater control of your data because the truth of matter is it is simply easier

truth of matter is it is simply easier

truth of matter is it is simply easier and more convenient to plead a little

and more convenient to plead a little

and more convenient to plead a little ignorant when it comes to our data use

ignorant when it comes to our data use

ignorant when it comes to our data use if in turn were rewarded with some

if in turn were rewarded with some

if in turn were rewarded with some pretty impressive superpowers I call the

pretty impressive superpowers I call the

pretty impressive superpowers I call the current home were in the data swindle

current home were in the data swindle

current home were in the data swindle where we are trading our data for

where we are trading our data for

where we are trading our data for superpowers that we think are a fair

superpowers that we think are a fair

superpowers that we think are a fair exchange but really we just don’t know

exchange but really we just don’t know

exchange but really we just don’t know the true value of our data yet and the

the true value of our data yet and the

the true value of our data yet and the data swindle is our near future home to

data swindle is our near future home to

data swindle is our near future home to as we continue to give up even more data

as we continue to give up even more data

as we continue to give up even more data in exchange for even better and more

in exchange for even better and more

in exchange for even better and more impressive superpowers brought about by

impressive superpowers brought about by

impressive superpowers brought about by artificial intelligence computer vision

artificial intelligence computer vision

artificial intelligence computer vision and machine learning but the data

and machine learning but the data

and machine learning but the data swindle it isn’t our only potential

swindle it isn’t our only potential

swindle it isn’t our only potential future state because like any good

future state because like any good

future state because like any good superheros journey there are a lot of

superheros journey there are a lot of

superheros journey there are a lot of potential permutations and outcomes we

potential permutations and outcomes we

potential permutations and outcomes we can encounter along the way when we’re

can encounter along the way when we’re

can encounter along the way when we’re so willing to give up our data so freely

so willing to give up our data so freely

so willing to give up our data so freely what is to stop someone from taking

what is to stop someone from taking

what is to stop someone from taking advantage theoretically corporations

advantage theoretically corporations

advantage theoretically corporations could continue to collect the same

could continue to collect the same

could continue to collect the same amount and type of data from you while

amount and type of data from you while

amount and type of data from you while simultaneously scaling back your

simultaneously scaling back your

simultaneously scaling back your superpowers or they could offer you a

superpowers or they could offer you a

superpowers or they could offer you a really primo feature but only if you pay

really primo feature but only if you pay

really primo feature but only if you pay the price in this dystopian future known

the price in this dystopian future known

the price in this dystopian future known as the data wasteland you can expect

as the data wasteland you can expect

as the data wasteland you can expect your limits to be tested and to feel

your limits to be tested and to feel

your limits to be tested and to feel cheated over and over again thankfully

cheated over and over again thankfully

cheated over and over again thankfully it is other periods of such great strife

it is other periods of such great strife

it is other periods of such great strife and episodes of black mirror that change

and episodes of black mirror that change

and episodes of black mirror that change is born and viva la revolucion in the

is born and viva la revolucion in the

is born and viva la revolucion in the next phase we find ourselves in a data

next phase we find ourselves in a data

next phase we find ourselves in a data uprising when we say enough is enough we

uprising when we say enough is enough we

uprising when we say enough is enough we will no longer

will no longer

will no longer fraid so much of our personal data in

fraid so much of our personal data in

fraid so much of our personal data in exchange for week or unimpressive

exchange for week or unimpressive

exchange for week or unimpressive superpowers in the data Revolution phase

superpowers in the data Revolution phase

superpowers in the data Revolution phase change will be brought on first by the

change will be brought on first by the

change will be brought on first by the few and then by the many because it will

few and then by the many because it will

few and then by the many because it will be incredibly hard for you to say no for

be incredibly hard for you to say no for

be incredibly hard for you to say no for you to cut those digital behaviors that

you to cut those digital behaviors that

you to cut those digital behaviors that have become your lifestyle for you to

have become your lifestyle for you to

have become your lifestyle for you to close those accounts that really don’t

close those accounts that really don’t

close those accounts that really don’t give you anything in return for your

give you anything in return for your

give you anything in return for your data and most importantly for you to

data and most importantly for you to

data and most importantly for you to seek out new companies and new

seek out new companies and new

seek out new companies and new interactions where you are in control it

interactions where you are in control it

interactions where you are in control it is out of the data Revolution phase that

is out of the data Revolution phase that

is out of the data Revolution phase that we recognize we have had the power all

we recognize we have had the power all

we recognize we have had the power all along and the market will listen

along and the market will listen

along and the market will listen bringing us to our fourth and final

bringing us to our fourth and final

bringing us to our fourth and final utopian phase that I call the data

utopian phase that I call the data

utopian phase that I call the data marketplace we’re not only are we

marketplace we’re not only are we

marketplace we’re not only are we beginning to rebuild our superpowers for

beginning to rebuild our superpowers for

beginning to rebuild our superpowers for these new interactions but we are also

these new interactions but we are also

these new interactions but we are also paid for our data for what it’s actually

paid for our data for what it’s actually

paid for our data for what it’s actually worth by advertisers product developers

worth by advertisers product developers

worth by advertisers product developers corporate innovation teams and more this

corporate innovation teams and more this

corporate innovation teams and more this is made possible by new startups new

is made possible by new startups new

is made possible by new startups new companies new business models and

companies new business models and

companies new business models and honestly just new data ethics standards

honestly just new data ethics standards

honestly just new data ethics standards that rise from the ashes in response to

that rise from the ashes in response to

that rise from the ashes in response to are we taking control of what is ours

are we taking control of what is ours

are we taking control of what is ours sounds pretty good right I told you

sounds pretty good right I told you

sounds pretty good right I told you there were a lot of potential future

there were a lot of potential future

there were a lot of potential future outcomes we could find ourself in some

outcomes we could find ourself in some

outcomes we could find ourself in some obviously better than others but none

obviously better than others but none

obviously better than others but none are without their challenges along the

are without their challenges along the

are without their challenges along the way but fear not fellow super humans

way but fear not fellow super humans

way but fear not fellow super humans because there are things you can do

because there are things you can do

because there are things you can do today to prepare for the journey ahead

today to prepare for the journey ahead

today to prepare for the journey ahead and to regain a little bit of the

and to regain a little bit of the

and to regain a little bit of the control you might be feeling like you’ve

control you might be feeling like you’ve

control you might be feeling like you’ve already lost right now the first thing

already lost right now the first thing

already lost right now the first thing you can do is revisit your value system

you can do is revisit your value system

you can do is revisit your value system now this means asking yourself not only

now this means asking yourself not only

now this means asking yourself not only what do I value most but also how do

what do I value most but also how do

what do I value most but also how do data-driven interactions positively

data-driven interactions positively

data-driven interactions positively contribute to or detract from what I

contribute to or detract from what I

contribute to or detract from what I value what I’m trying to achieve also

value what I’m trying to achieve also

value what I’m trying to achieve also ask yourself what superpowers if any are

ask yourself what superpowers if any are

ask yourself what superpowers if any are you willing to give up in order to

you willing to give up in order to

you willing to give up in order to regain some of that control secondly we

regain some of that control secondly we

regain some of that control secondly we need to become better stewards of our

need to become better stewards of our

need to become better stewards of our data good data stewards understand what

data good data stewards understand what

data good data stewards understand what information is being collected

information is being collected

information is being collected about them where when why how to what

about them where when why how to what

about them where when why how to what extent they know what the going rate is

extent they know what the going rate is

extent they know what the going rate is for their data and how much they are

for their data and how much they are

for their data and how much they are actually paying for all of those free

actually paying for all of those free

actually paying for all of those free services social networks and apps being

services social networks and apps being

services social networks and apps being the data steward it takes a lot of time

the data steward it takes a lot of time

the data steward it takes a lot of time you’re going to have to go back and

you’re going to have to go back and

you’re going to have to go back and reread all those user and privacy

reread all those user and privacy

reread all those user and privacy agreements that we all just blindly sign

agreements that we all just blindly sign

agreements that we all just blindly sign off on and you might even have to cut

off on and you might even have to cut

off on and you might even have to cut that proverbial cord if a service and

that proverbial cord if a service and

that proverbial cord if a service and account and app if their data standards

account and app if their data standards

account and app if their data standards do not align with your value system and

do not align with your value system and

do not align with your value system and finally just as when my trusty Super

finally just as when my trusty Super

finally just as when my trusty Super Nintendo betrayed me honestly it could

Nintendo betrayed me honestly it could

Nintendo betrayed me honestly it could have been my little brother the jury’s

have been my little brother the jury’s

have been my little brother the jury’s still out but the damage was done but

still out but the damage was done but

still out but the damage was done but just as when that happened take a deep

just as when that happened take a deep

just as when that happened take a deep breath and repeat because you will have

breath and repeat because you will have

breath and repeat because you will have literally hundreds of opportunities

literally hundreds of opportunities

literally hundreds of opportunities every single day to get this right if

every single day to get this right if

every single day to get this right if you’re feeling nervous right now

you’re feeling nervous right now

you’re feeling nervous right now you you really will because taking

you you really will because taking

you you really will because taking responsibility for our data is a

responsibility for our data is a

responsibility for our data is a never-ending process will undergo

never-ending process will undergo

never-ending process will undergo regardless of the future state we find

regardless of the future state we find

regardless of the future state we find ourselves in and it’s only once we

ourselves in and it’s only once we

ourselves in and it’s only once we recognize that our true power lies in

recognize that our true power lies in

recognize that our true power lies in controlling our data through thoughtful

controlling our data through thoughtful

controlling our data through thoughtful stewardship that our superhuman strength

stewardship that our superhuman strength

stewardship that our superhuman strength will know no bounds thank you