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What can business leaders learn from writers? | Amitabh Mall | TEDxShivNadarUniversity


good morning everyone my name is Amitabh

good morning everyone my name is Amitabh mal and I have the proud travellish and

mal and I have the proud travellish and

mal and I have the proud travellish and also the beginners pressure of kicking

also the beginners pressure of kicking

also the beginners pressure of kicking things off here today their thing do the

things off here today their thing do the

things off here today their thing do the best that I can

best that I can

best that I can my I am a partner and director at the

my I am a partner and director at the

my I am a partner and director at the Boston Consulting Group as the MCS told

Boston Consulting Group as the MCS told

Boston Consulting Group as the MCS told you I have been with the firm for 16

you I have been with the firm for 16

you I have been with the firm for 16 years and I am what they call a career

years and I am what they call a career

years and I am what they call a career consultant usually when they say that

consultant usually when they say that

consultant usually when they say that they don’t mean it as a compliment what

they don’t mean it as a compliment what

they don’t mean it as a compliment what it means is that this is the only job

it means is that this is the only job

it means is that this is the only job I’ve ever had

I’ve ever had

I’ve ever had so the last 16 years which is probably a

so the last 16 years which is probably a

so the last 16 years which is probably a few years less than probably the average

few years less than probably the average

few years less than probably the average age of this room I’ve only done

age of this room I’ve only done

age of this room I’ve only done consulting it has a lot of upsides I

consulting it has a lot of upsides I

consulting it has a lot of upsides I have had the chance to work in some

have had the chance to work in some

have had the chance to work in some fantastic cities

fantastic cities

fantastic cities I started in Mumbai spend time in New

I started in Mumbai spend time in New

I started in Mumbai spend time in New York did some work in Toronto in Sao

York did some work in Toronto in Sao

York did some work in Toronto in Sao Paulo Ho Chi Minh City Sydney so I have

Paulo Ho Chi Minh City Sydney so I have

Paulo Ho Chi Minh City Sydney so I have traveled the world more importantly when

traveled the world more importantly when

traveled the world more importantly when I’ve traveled the world I’ve had the

I’ve traveled the world I’ve had the

I’ve traveled the world I’ve had the opportunity to work with some remarkable

opportunity to work with some remarkable

opportunity to work with some remarkable business leaders people who have

business leaders people who have

business leaders people who have inspired me people who encouraged me and

inspired me people who encouraged me and

inspired me people who encouraged me and people that I’ve learned a lot from and

people that I’ve learned a lot from and

people that I’ve learned a lot from and while there is no one formula ever for a

while there is no one formula ever for a

while there is no one formula ever for a great leader what I’m hoping to share

great leader what I’m hoping to share

great leader what I’m hoping to share with you today is some of my

with you today is some of my

with you today is some of my observations and learnings or what makes

observations and learnings or what makes

observations and learnings or what makes great business leaders but I’ll not just

great business leaders but I’ll not just

great business leaders but I’ll not just do it as one of those seven Habits of

do it as one of those seven Habits of

do it as one of those seven Habits of effective people kind of list I actually

effective people kind of list I actually

effective people kind of list I actually wanted to do it in the context of

wanted to do it in the context of

wanted to do it in the context of another love of mind which is writing

another love of mind which is writing

another love of mind which is writing many years ago when I was 20 years old I

many years ago when I was 20 years old I

many years ago when I was 20 years old I thought that I wanted to be a writer and

thought that I wanted to be a writer and

thought that I wanted to be a writer and I actually borrowed some money from my

I actually borrowed some money from my

I actually borrowed some money from my dad printed a business card with a

dad printed a business card with a

dad printed a business card with a journalist and went down went over to

journalist and went down went over to

journalist and went down went over to editors of magazines and newspapers and

editors of magazines and newspapers and

editors of magazines and newspapers and said look will you give me a break and a

said look will you give me a break and a

said look will you give me a break and a kind of interaction did it died and very

kind of interaction did it died and very

kind of interaction did it died and very soon I had written more than a half a

soon I had written more than a half a

soon I had written more than a half a dozen feature pieces the moment I joined

dozen feature pieces the moment I joined

dozen feature pieces the moment I joined the world of business and I and I joined

the world of business and I and I joined

the world of business and I and I joined business school that world what left

business school that world what left

business school that world what left behind but it was always there somewhere

behind but it was always there somewhere

behind but it was always there somewhere under the surface last year after 15

under the surface last year after 15

under the surface last year after 15 years of being a career consultant I

years of being a career consultant I

years of being a career consultant I took a sabbatical and some of it was

took a sabbatical and some of it was

took a sabbatical and some of it was spent in this fine city of Iowa as a

spent in this fine city of Iowa as a

spent in this fine city of Iowa as a part of the Iowa summer writers festival

part of the Iowa summer writers festival

part of the Iowa summer writers festival it felt like a magical world it felt

it felt like a magical world it felt

it felt like a magical world it felt like I was just surrounded by a very

like I was just surrounded by a very

like I was just surrounded by a very different set of people that I would

different set of people that I would

different set of people that I would normally be surround

normally be surround

normally be surround by writers people wanted to talk about

by writers people wanted to talk about

by writers people wanted to talk about writing aspiring writers and established

writing aspiring writers and established

writing aspiring writers and established writers and in that I actually realized

writers and in that I actually realized

writers and in that I actually realized that all these years as an avid reader

that all these years as an avid reader

that all these years as an avid reader while I feel I can appreciate good

while I feel I can appreciate good

while I feel I can appreciate good writing what I got to do in that time in

writing what I got to do in that time in

writing what I got to do in that time in Iowa was appreciate good writers and

Iowa was appreciate good writers and

Iowa was appreciate good writers and what I took away from that was a few

what I took away from that was a few

what I took away from that was a few things that I see writers do incredibly

things that I see writers do incredibly

things that I see writers do incredibly well and while this is not necessarily a

well and while this is not necessarily a

well and while this is not necessarily a checklist but these are four that I’d

checklist but these are four that I’d

checklist but these are four that I’d like to share today but I feel that

like to share today but I feel that

like to share today but I feel that great writers are able to explore beyond

great writers are able to explore beyond

great writers are able to explore beyond the imagination that normal people have

the imagination that normal people have

the imagination that normal people have great writers observe they see the same

great writers observe they see the same

great writers observe they see the same things that we see but they see them

things that we see but they see them

things that we see but they see them differently they have a point of view

differently they have a point of view

differently they have a point of view and they’re not afraid to share their

and they’re not afraid to share their

and they’re not afraid to share their perspective and lastly they are masters

perspective and lastly they are masters

perspective and lastly they are masters at showing and not telling what I’ll do

at showing and not telling what I’ll do

at showing and not telling what I’ll do over the next I guess 12 minutes or so

over the next I guess 12 minutes or so

over the next I guess 12 minutes or so is walk you through examples of great

is walk you through examples of great

is walk you through examples of great writing and what I mean by these four

writing and what I mean by these four

writing and what I mean by these four and bring it back to the world of

and bring it back to the world of

and bring it back to the world of business let’s start with exploration

business let’s start with exploration

business let’s start with exploration always a good place to start

Peter Tosh she wrote a book about the

Peter Tosh she wrote a book about the craft of writing and I would like to

craft of writing and I would like to

craft of writing and I would like to quote from the book eventually we find

quote from the book eventually we find

quote from the book eventually we find the story not despite failed efforts to

the story not despite failed efforts to

the story not despite failed efforts to find the story but through those efforts

find the story but through those efforts

find the story but through those efforts this could almost have been Christopher

this could almost have been Christopher

this could almost have been Christopher Columbus talking about finding America

Columbus talking about finding America

Columbus talking about finding America when he went looking for India and it

when he went looking for India and it

when he went looking for India and it does actually feel like that I remember

does actually feel like that I remember

does actually feel like that I remember the first story that I ever wrote

the first story that I ever wrote

the first story that I ever wrote started about the script describing the

started about the script describing the

started about the script describing the stuffy heat of a loadshedding

stuffy heat of a loadshedding

stuffy heat of a loadshedding town in small town Orissa became very

town in small town Orissa became very

town in small town Orissa became very soon a love triangle and then eventually

soon a love triangle and then eventually

soon a love triangle and then eventually was the story of a boy discovering that

was the story of a boy discovering that

was the story of a boy discovering that he was gay I did not start with that

he was gay I did not start with that

he was gay I did not start with that thought in mind I started with something

thought in mind I started with something

thought in mind I started with something and the writing led me on and that is

and the writing led me on and that is

and the writing led me on and that is about exploration and I think the best

about exploration and I think the best

about exploration and I think the best writers from what I’ve been told by

writers from what I’ve been told by

writers from what I’ve been told by instructor after instructor at Iowa are

instructor after instructor at Iowa are

instructor after instructor at Iowa are people who let the writing write and

people who let the writing write and

people who let the writing write and don’t try to shape the writing in the

don’t try to shape the writing in the

don’t try to shape the writing in the world of business there are countless

world of business there are countless

world of business there are countless examples of people who go on exploring

examples of people who go on exploring

examples of people who go on exploring and I’m here to talk about one of them

and I’m here to talk about one of them

and I’m here to talk about one of them anyone see the very recent movie

anyone see the very recent movie

anyone see the very recent movie founders the founder quick raise offense

founders the founder quick raise offense

founders the founder quick raise offense okay a few so for the rest of you have

okay a few so for the rest of you have

okay a few so for the rest of you have not seen the movie well spoiler alert

not seen the movie well spoiler alert

not seen the movie well spoiler alert it’s about Ray Kroc the founder of

it’s about Ray Kroc the founder of

it’s about Ray Kroc the founder of McDonald’s chain with 40,000 stores

McDonald’s chain with 40,000 stores

McDonald’s chain with 40,000 stores around the world interestingly

around the world interestingly

around the world interestingly McDonald’s was not a business there was

McDonald’s was not a business there was

McDonald’s was not a business there was not the first business that Ray started

not the first business that Ray started

not the first business that Ray started in fact he started his career selling

in fact he started his career selling

in fact he started his career selling paper cups went on to be a real estate

paper cups went on to be a real estate

paper cups went on to be a real estate agent eventually was selling restaurant

agent eventually was selling restaurant

agent eventually was selling restaurant equipment and that’s when he discovered

equipment and that’s when he discovered

equipment and that’s when he discovered this the first McDonald’s which is run

this the first McDonald’s which is run

this the first McDonald’s which is run by these brothers in San Bernardino

by these brothers in San Bernardino

by these brothers in San Bernardino California

California

California and he loved the idea and his

and he loved the idea and his

and he loved the idea and his explorations had taken him there and he

explorations had taken him there and he

explorations had taken him there and he decided to take the plunge and what he

decided to take the plunge and what he

decided to take the plunge and what he started with that at that point of time

started with that at that point of time

started with that at that point of time is today a twenty five billion dollar

is today a twenty five billion dollar

is today a twenty five billion dollar business clearly his explorations and

business clearly his explorations and

business clearly his explorations and this was when he was in his mid forties

this was when he was in his mid forties

this was when he was in his mid forties is when he actually did this he was not

is when he actually did this he was not

is when he actually did this he was not afraid to try new things and that’s what

afraid to try new things and that’s what

afraid to try new things and that’s what led to his success and what we see as a

led to his success and what we see as a

led to his success and what we see as a great establishment today so the first

great establishment today so the first

great establishment today so the first lesson at least I take away is great

lesson at least I take away is great

lesson at least I take away is great writers explore they go beyond what we

writers explore they go beyond what we

writers explore they go beyond what we imagine and that’s what great business

imagine and that’s what great business

imagine and that’s what great business leaders do as well

leaders do as well

leaders do as well the second trade I want to talk about is

the second trade I want to talk about is

the second trade I want to talk about is observation this is and I’m sorry you

observation this is and I’m sorry you

observation this is and I’m sorry you can’t probably see it very clearly this

can’t probably see it very clearly this

can’t probably see it very clearly this is John Fulford’s a walk to south school

is John Fulford’s a walk to south school

is John Fulford’s a walk to south school you know basically a story on a page

you know basically a story on a page

you know basically a story on a page it’s essentially a route map of a child

it’s essentially a route map of a child

it’s essentially a route map of a child going from home to school and there are

going from home to school and there are

going from home to school and there are all the different destinations that the

all the different destinations that the

all the different destinations that the writer talks about as an example right

writer talks about as an example right

writer talks about as an example right on top there is dr. combs vaccinate dr.

on top there is dr. combs vaccinate dr.

on top there is dr. combs vaccinate dr. combs equals vaccinations equals ouch

combs equals vaccinations equals ouch

combs equals vaccinations equals ouch somewhere down there it says the

somewhere down there it says the

somewhere down there it says the greatest treehouse ever ours you can

greatest treehouse ever ours you can

greatest treehouse ever ours you can sense the feeling the emotion of

sense the feeling the emotion of

sense the feeling the emotion of ownership of the pride and the joy of

ownership of the pride and the joy of

ownership of the pride and the joy of probably countless afternoons spent on

probably countless afternoons spent on

probably countless afternoons spent on top of the treehouse

top of the treehouse

top of the treehouse my favorite is somewhere in the top you

my favorite is somewhere in the top you

my favorite is somewhere in the top you can see it’s a stone wall and you can

can see it’s a stone wall and you can

can see it’s a stone wall and you can walk by the wall but it says always walk

walk by the wall but it says always walk

walk by the wall but it says always walk on top also a good place to ask a girl

on top also a good place to ask a girl

on top also a good place to ask a girl to go steady

to go steady

to go steady everyday locations every day emotions

everyday locations every day emotions

everyday locations every day emotions but brought to life

but brought to life

but brought to life writers who are able to observe and see

writers who are able to observe and see

writers who are able to observe and see something in the same things that

something in the same things that

something in the same things that probably you and I don’t when we are

probably you and I don’t when we are

probably you and I don’t when we are thinking of it observation is also

thinking of it observation is also

thinking of it observation is also usually a great inspiration for business

usually a great inspiration for business

usually a great inspiration for business ideas I want to talk about at least one

ideas I want to talk about at least one

ideas I want to talk about at least one of them a product that we use probably

of them a product that we use probably

of them a product that we use probably quite regularly I know at least my son

quite regularly I know at least my son

quite regularly I know at least my son just loves gobbling these up the

just loves gobbling these up the

just loves gobbling these up the originally many years ago but she is

originally many years ago but she is

originally many years ago but she is used to be sold in slabs and people

used to be sold in slabs and people

used to be sold in slabs and people would have to slice it into small pieces

would have to slice it into small pieces

would have to slice it into small pieces or into into slices and put it in

or into into slices and put it in

or into into slices and put it in sandwiches or in burgers someone saw

sandwiches or in burgers someone saw

sandwiches or in burgers someone saw that someone observed it and realize

that someone observed it and realize

that someone observed it and realize that people did not like the wastage

that people did not like the wastage

that people did not like the wastage people did not like the variations in

people did not like the variations in

people did not like the variations in size and shape that would lead to

size and shape that would lead to

size and shape that would lead to someone innovated on the product side

someone innovated on the product side

someone innovated on the product side and created something which is now a

and created something which is now a

and created something which is now a multi-billion dollar business a simple

multi-billion dollar business a simple

multi-billion dollar business a simple observation of how people eat sandwiches

observation of how people eat sandwiches

observation of how people eat sandwiches and how people consume cheese which led

and how people consume cheese which led

and how people consume cheese which led to an idea which is seen as a business

to an idea which is seen as a business

to an idea which is seen as a business success today so observation of everyday

success today so observation of everyday

success today so observation of everyday things which leads to great business

things which leads to great business

things which leads to great business ideas is another thing that business

ideas is another thing that business

ideas is another thing that business mirrors best business leaders are able

mirrors best business leaders are able

mirrors best business leaders are able to do well next I talk about sharing of

to do well next I talk about sharing of

to do well next I talk about sharing of perspective for this I’ll actually you

perspective for this I’ll actually you

perspective for this I’ll actually you don’t take your license and while my

don’t take your license and while my

don’t take your license and while my talk said what business leaders can

talk said what business leaders can

talk said what business leaders can learn from writers I’ll wear away and

learn from writers I’ll wear away and

learn from writers I’ll wear away and talk about a couple of other streams of

talk about a couple of other streams of

talk about a couple of other streams of creative space as well let me start with

creative space as well let me start with

creative space as well let me start with this map of the world anyone notice

this map of the world anyone notice

this map of the world anyone notice anything odd about this speak up it’s

anything odd about this speak up it’s

anything odd about this speak up it’s upside down that’s right

upside down that’s right

upside down that’s right who said that north should always be on

who said that north should always be on

who said that north should always be on top who decided that it’s a matter of

top who decided that it’s a matter of

top who decided that it’s a matter of perspective it’s the same facts

perspective it’s the same facts

perspective it’s the same facts presented in a very different way which

presented in a very different way which

presented in a very different way which make us think about the world

make us think about the world

make us think about the world differently where Australia on top and

differently where Australia on top and

differently where Australia on top and Alaska is at the bottom so it’s all a

Alaska is at the bottom so it’s all a

Alaska is at the bottom so it’s all a matter of perspective here’s another

matter of perspective here’s another

matter of perspective here’s another example two paintings side-by-side with

example two paintings side-by-side with

example two paintings side-by-side with exactly the same subject it’s someone

exactly the same subject it’s someone

exactly the same subject it’s someone soaking their feet in a tub and having

soaking their feet in a tub and having

soaking their feet in a tub and having drawn it what makes it interesting is if

drawn it what makes it interesting is if

drawn it what makes it interesting is if you think about who the people are and

you think about who the people are and

you think about who the people are and who the painters and what perspective

who the painters and what perspective

who the painters and what perspective did they have in mind the one on my left

did they have in mind the one on my left

did they have in mind the one on my left I guess you’re right is by the famous

I guess you’re right is by the famous

I guess you’re right is by the famous Mexican painter Frida Kahlo and she was

Mexican painter Frida Kahlo and she was

Mexican painter Frida Kahlo and she was known for her and is known today even

known for her and is known today even

known for her and is known today even today for her imaginative self-portraits

today for her imaginative self-portraits

today for her imaginative self-portraits so you see you know and I’m not sure I

so you see you know and I’m not sure I

so you see you know and I’m not sure I you know pick up all of the nuances here

you know pick up all of the nuances here

you know pick up all of the nuances here but you see a toenail with a little bit

but you see a toenail with a little bit

but you see a toenail with a little bit of blood trickling down you see a what

of blood trickling down you see a what

of blood trickling down you see a what looks like a dead bird on top of a tree

looks like a dead bird on top of a tree

looks like a dead bird on top of a tree you see a sky scraper with smoke coming

you see a sky scraper with smoke coming

you see a sky scraper with smoke coming out coming out of volcano and I don’t

out coming out of volcano and I don’t

out coming out of volcano and I don’t know frankly what some of this means but

know frankly what some of this means but

know frankly what some of this means but the painter had a perspective that she

the painter had a perspective that she

the painter had a perspective that she wanted to share the one on the right is

wanted to share the one on the right is

wanted to share the one on the right is by George Bush the junior American

by George Bush the junior American

by George Bush the junior American president 2001 to 2009 relatively bland

president 2001 to 2009 relatively bland

president 2001 to 2009 relatively bland and plain perspective but his

and plain perspective but his

and plain perspective but his perspective netherland nevertheless

perspective netherland nevertheless

perspective netherland nevertheless exact same subject matter seen

exact same subject matter seen

exact same subject matter seen differently with a very different

differently with a very different

differently with a very different perspective and I feel that the best

perspective and I feel that the best

perspective and I feel that the best business leaders actually are good at

business leaders actually are good at

business leaders actually are good at what they do because they put a stake in

what they do because they put a stake in

what they do because they put a stake in the ground they are not shy to actually

the ground they are not shy to actually

the ground they are not shy to actually have a point of view they sometimes a

have a point of view they sometimes a

have a point of view they sometimes a point of view will be based on facts

point of view will be based on facts

point of view will be based on facts sometimes based on what the team’s tell

sometimes based on what the team’s tell

sometimes based on what the team’s tell them and sometimes based on pure

them and sometimes based on pure

them and sometimes based on pure intuition I remember a few years ago an

intuition I remember a few years ago an

intuition I remember a few years ago an industrial conglomerated asked us to

industrial conglomerated asked us to

industrial conglomerated asked us to look at the feasibility and the

look at the feasibility and the

look at the feasibility and the attractiveness of setting up a

attractiveness of setting up a

attractiveness of setting up a manufacturing plant in China team worked

manufacturing plant in China team worked

manufacturing plant in China team worked pretty hard over six weeks we did all

pretty hard over six weeks we did all

pretty hard over six weeks we did all the analysis and came to the conclusion

the analysis and came to the conclusion

the analysis and came to the conclusion that the real cost benefit was almost

that the real cost benefit was almost

that the real cost benefit was almost marginal there was no for all the hassle

marginal there was no for all the hassle

marginal there was no for all the hassle that they would have to go through it

that they would have to go through it

that they would have to go through it was not worth it so I remember going to

was not worth it so I remember going to

was not worth it so I remember going to the boardroom and presenting to the CEO

the boardroom and presenting to the CEO

the boardroom and presenting to the CEO saying that’s what our point of view was

saying that’s what our point of view was

saying that’s what our point of view was and she turned to me and said Amitabh

and she turned to me and said Amitabh

and she turned to me and said Amitabh let me show you with you my point of

let me show you with you my point of

let me show you with you my point of view I’m going to do it and I’m like but

view I’m going to do it and I’m like but

view I’m going to do it and I’m like but why look at the facts look at the data

why look at the facts look at the data

why look at the facts look at the data she said let’s call it an entrepreneurs

she said let’s call it an entrepreneurs

she said let’s call it an entrepreneurs call we are going to do it you went I

call we are going to do it you went I

call we are going to do it you went I rented it they set up the factory five

rented it they set up the factory five

rented it they set up the factory five years later now it’s actually you know

years later now it’s actually you know

years later now it’s actually you know our numbers have turned out to be

our numbers have turned out to be

our numbers have turned out to be exactly the way we had estimated the

exactly the way we had estimated the

exactly the way we had estimated the cost benefit has been frankly marginal

cost benefit has been frankly marginal

cost benefit has been frankly marginal but the team of that organization which

but the team of that organization which

but the team of that organization which is actually worked in sedima of the

is actually worked in sedima of the

is actually worked in sedima of the factory in China has learned so much

factory in China has learned so much

factory in China has learned so much about manufacturing styles and cost

about manufacturing styles and cost

about manufacturing styles and cost systems in China and has been able to

systems in China and has been able to

systems in China and has been able to bring it back to their factories in

bring it back to their factories in

bring it back to their factories in different parts of the world that is not

different parts of the world that is not

different parts of the world that is not something that we could ever have

something that we could ever have

something that we could ever have calculated or estimated so it’s been a

calculated or estimated so it’s been a

calculated or estimated so it’s been a great learning from that point of view

great learning from that point of view

great learning from that point of view and hence you know a perspective one of

and hence you know a perspective one of

and hence you know a perspective one of the best examples

the best examples

the best examples in the world of business leader with the

in the world of business leader with the

in the world of business leader with the perspective is a business leader that

perspective is a business leader that

perspective is a business leader that touches many of you how many people with

touches many of you how many people with

touches many of you how many people with an iPhone here in the room quite a few

an iPhone here in the room quite a few

an iPhone here in the room quite a few so Steve Jobs is probably the master of

so Steve Jobs is probably the master of

so Steve Jobs is probably the master of this when he you know first came up with

this when he you know first came up with

this when he you know first came up with the Macintosh it wasn’t an IBM dominated

the Macintosh it wasn’t an IBM dominated

the Macintosh it wasn’t an IBM dominated world where the systems were just not

world where the systems were just not

world where the systems were just not compatible but the Macintosh had

compatible but the Macintosh had

compatible but the Macintosh had creativity the Macintosh had romance the

creativity the Macintosh had romance the

creativity the Macintosh had romance the Macintosh had the vision that Steve Jobs

Macintosh had the vision that Steve Jobs

Macintosh had the vision that Steve Jobs went ahead with and then he repeated it

went ahead with and then he repeated it

went ahead with and then he repeated it again with iPod with iTunes with iPhone

again with iPod with iTunes with iPhone

again with iPod with iTunes with iPhone with iPod just again and again and again

with iPod just again and again and again

with iPod just again and again and again probably one of the best examples I can

probably one of the best examples I can

probably one of the best examples I can think of of just having a point of view

think of of just having a point of view

think of of just having a point of view and having a perspective and sharing it

and having a perspective and sharing it

and having a perspective and sharing it to the world in fact he is very famously

to the world in fact he is very famously

to the world in fact he is very famously known to have said that he doesn’t

known to have said that he doesn’t

known to have said that he doesn’t believe in customer research or consumer

believe in customer research or consumer

believe in customer research or consumer research because consumers don’t know

research because consumers don’t know

research because consumers don’t know what they want

what they want

what they want till someone tells them what they want

till someone tells them what they want

till someone tells them what they want that to me my friends is an example of

that to me my friends is an example of

that to me my friends is an example of sharing a perspective having a

sharing a perspective having a

sharing a perspective having a perspective and sharing it the final

perspective and sharing it the final

perspective and sharing it the final piece I’ll talk about is what writers in

piece I’ll talk about is what writers in

piece I’ll talk about is what writers in the world of writing and I had not heard

the world of writing and I had not heard

the world of writing and I had not heard this term before till I went to Iowa

this term before till I went to Iowa

this term before till I went to Iowa called show not tell which is a skill

called show not tell which is a skill

called show not tell which is a skill that great writers have and I will

that great writers have and I will

that great writers have and I will there’s an extract here from our own

there’s an extract here from our own

there’s an extract here from our own that is Roy’s god of small things and

that is Roy’s god of small things and

that is Roy’s god of small things and I’ll read some parts of it I know it’s

I’ll read some parts of it I know it’s

I’ll read some parts of it I know it’s very small font but I’ll read some of it

very small font but I’ll read some of it

very small font but I’ll read some of it for you me in M&M is a hot rooting month

for you me in M&M is a hot rooting month

for you me in M&M is a hot rooting month the days are long and humid the river

the days are long and humid the river

the days are long and humid the river shrinks and black crowes gorge on the

shrinks and black crowes gorge on the

shrinks and black crowes gorge on the bright mangoes in still dust green trees

bright mangoes in still dust green trees

bright mangoes in still dust green trees red bananas ripen jackfruits burst

red bananas ripen jackfruits burst

red bananas ripen jackfruits burst dissolute blue bottles hum vacuously in

dissolute blue bottles hum vacuously in

dissolute blue bottles hum vacuously in the fruity air then stun themselves

the fruity air then stun themselves

the fruity air then stun themselves against clear window panes and die

against clear window panes and die

against clear window panes and die faculty baffled in the sun the nights

faculty baffled in the sun the nights

faculty baffled in the sun the nights are clear but suffused with sloth and

are clear but suffused with sloth and

are clear but suffused with sloth and sullen expectation look at the richness

sullen expectation look at the richness

sullen expectation look at the richness of detail in that a reader reading it

of detail in that a reader reading it

of detail in that a reader reading it can actually imagine that main M&M and

can actually imagine that main M&M and

can actually imagine that main M&M and what use of colors and language in the

what use of colors and language in the

what use of colors and language in the same passage there are dust grain trees

same passage there are dust grain trees

same passage there are dust grain trees there is an immodest green in the

there is an immodest green in the

there is an immodest green in the countryside and there are brick walls

countryside and there are brick walls

countryside and there are brick walls that turn moss green all green but very

that turn moss green all green but very

that turn moss green all green but very different versions of green evoking very

different versions of green evoking very

different versions of green evoking very different image

different image

different image or mine and this is all about the detail

or mine and this is all about the detail

or mine and this is all about the detail about getting into the detail now you

about getting into the detail now you

about getting into the detail now you may be wondering what does this have to

may be wondering what does this have to

may be wondering what does this have to do with business leaders should they be

do with business leaders should they be

do with business leaders should they be in the details all the time actually no

in the details all the time actually no

in the details all the time actually no on the contrary best business leaders

on the contrary best business leaders

on the contrary best business leaders zoom up but the point I wanted to make

zoom up but the point I wanted to make

zoom up but the point I wanted to make is that the best business leaders are

is that the best business leaders are

is that the best business leaders are the ones who lead from the front they

the ones who lead from the front they

the ones who lead from the front they are not afraid to roll up their sleeves

are not afraid to roll up their sleeves

are not afraid to roll up their sleeves and jump in and fight it out when they

and jump in and fight it out when they

and jump in and fight it out when they have to fight it out one of my best

have to fight it out one of my best

have to fight it out one of my best examples of this is so I do a lot of

examples of this is so I do a lot of

examples of this is so I do a lot of work in retail and one of the best parts

work in retail and one of the best parts

work in retail and one of the best parts of my job is actually sitting retail

of my job is actually sitting retail

of my job is actually sitting retail stores I love being in stores where

stores I love being in stores where

stores I love being in stores where strategy becomes reality or actually is

strategy becomes reality or actually is

strategy becomes reality or actually is very poor strategy and you find it out

very poor strategy and you find it out

very poor strategy and you find it out in the stores and a few years ago I was

in the stores and a few years ago I was

in the stores and a few years ago I was in Punjab visiting the stores of a major

in Punjab visiting the stores of a major

in Punjab visiting the stores of a major retailer it was sweltering hot and I was

retailer it was sweltering hot and I was

retailer it was sweltering hot and I was with the CEO of the business and we were

with the CEO of the business and we were

with the CEO of the business and we were very happy that we actually went inside

very happy that we actually went inside

very happy that we actually went inside the store air-conditioned nice we walked

the store air-conditioned nice we walked

the store air-conditioned nice we walked around the store everything looked good

around the store everything looked good

around the store everything looked good and then the CEO said let’s actually

and then the CEO said let’s actually

and then the CEO said let’s actually just do a quick huddle in the back room

just do a quick huddle in the back room

just do a quick huddle in the back room the entire stores staff and myself and

the entire stores staff and myself and

the entire stores staff and myself and we all went into the back room and I

we all went into the back room and I

we all went into the back room and I thought he was going to give them a pat

thought he was going to give them a pat

thought he was going to give them a pat in the back for a very well-run store

in the back for a very well-run store

in the back for a very well-run store room nice for the store for the

room nice for the store for the

room nice for the store for the customers instead he goes and he picks

customers instead he goes and he picks

customers instead he goes and he picks up this fire extinguisher and he raises

up this fire extinguisher and he raises

up this fire extinguisher and he raises it and he says how many people know how

it and he says how many people know how

it and he says how many people know how to use this it’s mandatory by law to

to use this it’s mandatory by law to

to use this it’s mandatory by law to have a fire extinguisher

have a fire extinguisher

have a fire extinguisher also since they have one it better be

also since they have one it better be

also since they have one it better be useful and hence people should be able

useful and hence people should be able

useful and hence people should be able to know how to use it

to know how to use it

to know how to use it and he asked the question and they were

and he asked the question and they were

and he asked the question and they were all very honest two of them said raise

all very honest two of them said raise

all very honest two of them said raise their hands and everyone else looked

their hands and everyone else looked

their hands and everyone else looked down at their feet I thought he was

down at their feet I thought he was

down at their feet I thought he was going to give him a lecture I thought he

going to give him a lecture I thought he

going to give him a lecture I thought he was going to tell them why it was really

was going to tell them why it was really

was going to tell them why it was really important for them to do it and he was

important for them to do it and he was

important for them to do it and he was going to well not be very pleased about

going to well not be very pleased about

going to well not be very pleased about it instead he just smiled I said come

it instead he just smiled I said come

it instead he just smiled I said come with me we all trooped outside back in

with me we all trooped outside back in

with me we all trooped outside back in the sweltering heat of Punjab and he

the sweltering heat of Punjab and he

the sweltering heat of Punjab and he lifted up the fire extinguisher went

lifted up the fire extinguisher went

lifted up the fire extinguisher went through the steps and actually operated

through the steps and actually operated

through the steps and actually operated it on the ground there was no fire but

it on the ground there was no fire but

it on the ground there was no fire but Lee one by one he got every single store

Lee one by one he got every single store

Lee one by one he got every single store employee and remember he’s the CEO of

employee and remember he’s the CEO of

employee and remember he’s the CEO of the company these are the lowest paid

the company these are the lowest paid

the company these are the lowest paid employees in the firm he got one by one

employees in the firm he got one by one

employees in the firm he got one by one all of them to take the fire

all of them to take the fire

all of them to take the fire extinguisher and actually operate it for

extinguisher and actually operate it for

extinguisher and actually operate it for a few minutes till they all felt

a few minutes till they all felt

a few minutes till they all felt comfortable that is a lesson I can

comfortable that is a lesson I can

comfortable that is a lesson I can guarantee you they will never forget

guarantee you they will never forget

guarantee you they will never forget that’s the power of showing not telling

that’s the power of showing not telling

that’s the power of showing not telling that’s the power of a leader not being

that’s the power of a leader not being

that’s the power of a leader not being afraid to

afraid to

afraid to details and actually doing what he

details and actually doing what he

details and actually doing what he expects his or her team to do and yes

expects his or her team to do and yes

expects his or her team to do and yes that is John snow from the Battle of the

that is John snow from the Battle of the

that is John snow from the Battle of the bastards I’ll end with a quote from

bastards I’ll end with a quote from

bastards I’ll end with a quote from Anton Chekhov one of my favorite short

Anton Chekhov one of my favorite short

Anton Chekhov one of my favorite short story writers one of the most gifted

story writers one of the most gifted

story writers one of the most gifted ones I would argue that you know our

ones I would argue that you know our

ones I would argue that you know our generation Israel talent is long

generation Israel talent is long

generation Israel talent is long patience there are many people and many

patience there are many people and many

patience there are many people and many of you sitting here who will be great

of you sitting here who will be great

of you sitting here who will be great business leaders many of you have the

business leaders many of you have the

business leaders many of you have the talent and I would argue that while they

talent and I would argue that while they

talent and I would argue that while they can be all kinds of lists that you see

can be all kinds of lists that you see

can be all kinds of lists that you see in business books out there my

in business books out there my

in business books out there my submission to you is that if you want to

submission to you is that if you want to

submission to you is that if you want to be a great business leader there are

be a great business leader there are

be a great business leader there are four things that you need to keep in

four things that you need to keep in

four things that you need to keep in mind first you have to have the courage

mind first you have to have the courage

mind first you have to have the courage to explore to go to a song mode you have

to explore to go to a song mode you have

to explore to go to a song mode you have to have the discipline to observe to pay

to have the discipline to observe to pay

to have the discipline to observe to pay attention to those details and see in it

attention to those details and see in it

attention to those details and see in it beyond what everyone else is seen you

beyond what everyone else is seen you

beyond what everyone else is seen you have to have a perspective and you have

have to have a perspective and you have

have to have a perspective and you have to have the confidence to share this

to have the confidence to share this

to have the confidence to share this perspective as yours and take the fall

perspective as yours and take the fall

perspective as yours and take the fall for it when it goes when the calls go

for it when it goes when the calls go

for it when it goes when the calls go wrong and finally you have the humility

wrong and finally you have the humility

wrong and finally you have the humility to show and not tell thank you everyone

to show and not tell thank you everyone

to show and not tell thank you everyone for the time it’s been a pleasure

for the time it’s been a pleasure

for the time it’s been a pleasure talking to you thank you very much

”

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