[Applause] so before the start of the school year I
so before the start of the school year I
so before the start of the school year I made a daily routine plan and promised
made a daily routine plan and promised
made a daily routine plan and promised myself to follow it over the next two
myself to follow it over the next two
myself to follow it over the next two years well some of you here might have a
years well some of you here might have a
years well some of you here might have a similar schedule to mine in the first
similar schedule to mine in the first
similar schedule to mine in the first few days everything well went as planned
few days everything well went as planned
few days everything well went as planned but one day I decided to turn on my
but one day I decided to turn on my
but one day I decided to turn on my phone scroll form maybe five minutes and
phone scroll form maybe five minutes and
phone scroll form maybe five minutes and this meme showed up followed by this
this meme showed up followed by this
this meme showed up followed by this meme then this meme and there goes my
meme then this meme and there goes my
meme then this meme and there goes my schedule for the whole day now a lot of
schedule for the whole day now a lot of
schedule for the whole day now a lot of you have probably heard of the name Yao
you have probably heard of the name Yao
you have probably heard of the name Yao Ming but how did you guys get to know
Ming but how did you guys get to know
Ming but how did you guys get to know him well most of you probably know him
him well most of you probably know him
him well most of you probably know him through his career as a professional
through his career as a professional
through his career as a professional basketball player while most of the
basketball player while most of the
basketball player while most of the others are probably netizens or Internet
others are probably netizens or Internet
others are probably netizens or Internet citizens who are introduced to him
citizens who are introduced to him
citizens who are introduced to him through a famous meme called the yawning
through a famous meme called the yawning
through a famous meme called the yawning face whenever we enter an internet
face whenever we enter an internet
face whenever we enter an internet community be it the anime community the
community be it the anime community the
community be it the anime community the 9gag community or even the Ivy community
9gag community or even the Ivy community
9gag community or even the Ivy community we will surely be exposed to memes and
we will surely be exposed to memes and
we will surely be exposed to memes and these memes are propagated through a
these memes are propagated through a
these memes are propagated through a multitude of platforms such as social
multitude of platforms such as social
multitude of platforms such as social media forum post and even text messaging
media forum post and even text messaging
media forum post and even text messaging apps now to understand internet memes we
apps now to understand internet memes we
apps now to understand internet memes we first have to understand memes in
first have to understand memes in
first have to understand memes in general so the term meme was first
general so the term meme was first
general so the term meme was first coined by Richard Dawkins in his book
coined by Richard Dawkins in his book
coined by Richard Dawkins in his book The Selfish Gene first published in 1976
The Selfish Gene first published in 1976
The Selfish Gene first published in 1976 in his book he referred to a meme as an
in his book he referred to a meme as an
in his book he referred to a meme as an idea or concept that replicates
idea or concept that replicates
idea or concept that replicates contagiously from one human mind to
contagiously from one human mind to
contagiously from one human mind to another and in a 2008 TED talk by Susan
another and in a 2008 TED talk by Susan
another and in a 2008 TED talk by Susan Blackmore a British parapsychologist she
Blackmore a British parapsychologist she
Blackmore a British parapsychologist she argued that internet memes shouldn’t be
argued that internet memes shouldn’t be
argued that internet memes shouldn’t be classified under memes instead there are
classified under memes instead there are
classified under memes instead there are teams technological memes this is
teams technological memes this is
teams technological memes this is because instead of the human mind they
because instead of the human mind they
because instead of the human mind they live and spread
live and spread
live and spread via technology well this is all this is
via technology well this is all this is
via technology well this is all this is something we all can’t disagree next I’m
something we all can’t disagree next I’m
something we all can’t disagree next I’m going to outline a process I call the
going to outline a process I call the
going to outline a process I call the meme cycle which is basically the
meme cycle which is basically the
meme cycle which is basically the process of how memes came to be memes so
process of how memes came to be memes so
process of how memes came to be memes so the first step of the meme cycle is the
the first step of the meme cycle is the
the first step of the meme cycle is the meme inspiration this is the initial
meme inspiration this is the initial
meme inspiration this is the initial source of your idea where you suddenly
source of your idea where you suddenly
source of your idea where you suddenly tell yourself to make a meme out of it
tell yourself to make a meme out of it
tell yourself to make a meme out of it and the second step is the mean
and the second step is the mean
and the second step is the mean generation basically the production of
generation basically the production of
generation basically the production of your mean by picture editing or
your mean by picture editing or
your mean by picture editing or videography or even using any online
videography or even using any online
videography or even using any online mean generators available the third step
mean generators available the third step
mean generators available the third step is the meme posting which is basically
is the meme posting which is basically
is the meme posting which is basically uploading your memes to platforms such
uploading your memes to platforms such
uploading your memes to platforms such as Facebook YouTube or 9gag and this is
as Facebook YouTube or 9gag and this is
as Facebook YouTube or 9gag and this is where people will start looking at your
where people will start looking at your
where people will start looking at your memes and last but not least the mean
memes and last but not least the mean
memes and last but not least the mean breakout well this can be considered as
breakout well this can be considered as
breakout well this can be considered as the most crucial step of the meme cycle
the most crucial step of the meme cycle
the most crucial step of the meme cycle because it determines the success and
because it determines the success and
because it determines the success and popularity of your memes well how do
popularity of your memes well how do
popularity of your memes well how do memes get popular memes get popular when
memes get popular memes get popular when
memes get popular memes get popular when they receive a lot of positive or
they receive a lot of positive or
they receive a lot of positive or sometimes negative feedback from the
sometimes negative feedback from the
sometimes negative feedback from the viewers this will encourage the number
viewers this will encourage the number
viewers this will encourage the number of likes comments and shares to increase
of likes comments and shares to increase
of likes comments and shares to increase and thus encourages the spread of the
and thus encourages the spread of the
and thus encourages the spread of the meme and question why did I refer to
meme and question why did I refer to
meme and question why did I refer to this process as a cycle well this is
this process as a cycle well this is
this process as a cycle well this is because your memes can actually
because your memes can actually
because your memes can actually influence other memes kickstart trigger
influence other memes kickstart trigger
influence other memes kickstart trigger their creation of course there’s no
their creation of course there’s no
their creation of course there’s no permanence in the popularity of the
permanence in the popularity of the
permanence in the popularity of the memes living in a modern globalized era
memes living in a modern globalized era
memes living in a modern globalized era technology is accessible to most of us
technology is accessible to most of us
technology is accessible to most of us and in turn exposure to memes get even
and in turn exposure to memes get even
and in turn exposure to memes get even more frequent it is also important to
more frequent it is also important to
more frequent it is also important to identify some of them major impacts of
identify some of them major impacts of
identify some of them major impacts of memes to the modern society from several
memes to the modern society from several
memes to the modern society from several aspects so the first aspect is lifestyle
aspects so the first aspect is lifestyle
aspects so the first aspect is lifestyle memes are often shared knowledge that a
memes are often shared knowledge that a
memes are often shared knowledge that a specific group of people can relate to
specific group of people can relate to
specific group of people can relate to let’s say
let’s say
let’s say this procrastination meme as an example
this procrastination meme as an example
this procrastination meme as an example due tomorrow due tomorrow well some of
due tomorrow due tomorrow well some of
due tomorrow due tomorrow well some of us here might adopt this lifestyle but
us here might adopt this lifestyle but
us here might adopt this lifestyle but once you encounter this meme you will
once you encounter this meme you will
once you encounter this meme you will know that you are not alone this meme
know that you are not alone this meme
know that you are not alone this meme was shared by three hundred and five
was shared by three hundred and five
was shared by three hundred and five thousand three hundred and thirty four
thousand three hundred and thirty four
thousand three hundred and thirty four other users of meme center as of this
other users of meme center as of this
other users of meme center as of this March and presumably they were able to
March and presumably they were able to
March and presumably they were able to relate to this meme too and the second
relate to this meme too and the second
relate to this meme too and the second aspect is ethics the case of Harambee
aspect is ethics the case of Harambee
aspect is ethics the case of Harambee for example
for example
for example Harambee was a lowland gorilla in
Harambee was a lowland gorilla in
Harambee was a lowland gorilla in Cincinnati Zoo he was shot dead when a
Cincinnati Zoo he was shot dead when a
Cincinnati Zoo he was shot dead when a young boy got into his enclosure and was
young boy got into his enclosure and was
young boy got into his enclosure and was thrown around by the gorilla this use
thrown around by the gorilla this use
thrown around by the gorilla this use became popular everywhere and I’m sure
became popular everywhere and I’m sure
became popular everywhere and I’m sure all of you have probably heard of it and
all of you have probably heard of it and
all of you have probably heard of it and it received mixed responses with some
it received mixed responses with some
it received mixed responses with some people claiming that it was just playing
people claiming that it was just playing
people claiming that it was just playing around and then people start making
around and then people start making
around and then people start making Harambee memes which can actually still
Harambee memes which can actually still
Harambee memes which can actually still be found today this is an example of a
be found today this is an example of a
be found today this is an example of a meme that makes you question your own
meme that makes you question your own
meme that makes you question your own ethics was it a right decision to kill
ethics was it a right decision to kill
ethics was it a right decision to kill the gorilla the third aspect is
the gorilla the third aspect is
the gorilla the third aspect is marketing for instance Apple is a
marketing for instance Apple is a
marketing for instance Apple is a popular brand of goods you can see
popular brand of goods you can see
popular brand of goods you can see almost everywhere you go but it is also
almost everywhere you go but it is also
almost everywhere you go but it is also important important to know that many
important important to know that many
important important to know that many people think that this product is
people think that this product is
people think that this product is overpriced this meme despite not made by
overpriced this meme despite not made by
overpriced this meme despite not made by competitors will actually make you
competitors will actually make you
competitors will actually make you question your decision on buying this
question your decision on buying this
question your decision on buying this product you get a product place the
product you get a product place the
product you get a product place the Apple logo and boom up goes the sales
Apple logo and boom up goes the sales
Apple logo and boom up goes the sales and the last aspect is politics memes
and the last aspect is politics memes
and the last aspect is politics memes are excellent political tools especially
are excellent political tools especially
are excellent political tools especially in the spread of propaganda this mean
in the spread of propaganda this mean
in the spread of propaganda this mean not necessarily made by Trump as an
not necessarily made by Trump as an
not necessarily made by Trump as an example of how memes are used in
example of how memes are used in
example of how memes are used in politics to influence the minds of other
politics to influence the minds of other
politics to influence the minds of other people not only they are free and
people not only they are free and
people not only they are free and accessible
accessible
accessible they spread rapidly now back to the main
they spread rapidly now back to the main
they spread rapidly now back to the main question what are memes really well to
question what are memes really well to
question what are memes really well to be honest with you the answer to this
be honest with you the answer to this
be honest with you the answer to this question can be really really subjective
question can be really really subjective
question can be really really subjective not everyone will have the same opinion
not everyone will have the same opinion
not everyone will have the same opinion to this answer
to this answer
to this answer that’s why memes are ideas they tend to
that’s why memes are ideas they tend to
that’s why memes are ideas they tend to be personal or limited to certain groups
be personal or limited to certain groups
be personal or limited to certain groups of people for this reason I generalized
of people for this reason I generalized
of people for this reason I generalized a definition for memes memes are ways
a definition for memes memes are ways
a definition for memes memes are ways people can express anything they want to
people can express anything they want to
people can express anything they want to express or share anything they want to
express or share anything they want to
express or share anything they want to share in an artistic original yet
share in an artistic original yet
share in an artistic original yet entertaining manner they’re ideas that
entertaining manner they’re ideas that
entertaining manner they’re ideas that represent many things their present
represent many things their present
represent many things their present language emotion identity culture
relationships and real life and
relationships and real life and sometimes they seem to not represent
sometimes they seem to not represent
sometimes they seem to not represent anything at all but no matter what they
anything at all but no matter what they
anything at all but no matter what they represent or what they don’t represent
represent or what they don’t represent
represent or what they don’t represent they are indeed ideas worth spreading
they are indeed ideas worth spreading
they are indeed ideas worth spreading sorry for then not so long talk here’s a
sorry for then not so long talk here’s a
sorry for then not so long talk here’s a potato thank you very much
”
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