I was boarding a flight to the island of Bali in queue in front of me is a couple
Bali in queue in front of me is a couple
Bali in queue in front of me is a couple and my eyes are drawn to them it looked
and my eyes are drawn to them it looked
and my eyes are drawn to them it looked like they are about in their late 30s
like they are about in their late 30s
like they are about in their late 30s maybe and they looked like they were in
maybe and they looked like they were in
maybe and they looked like they were in uniform they were both wearing the same
uniform they were both wearing the same
uniform they were both wearing the same sort of outdoor shirts you know with the
sort of outdoor shirts you know with the
sort of outdoor shirts you know with the big pockets and those pants with the
big pockets and those pants with the
big pockets and those pants with the zips where you can take a long pair
zips where you can take a long pair
zips where you can take a long pair pants and make them shorts you know
pants and make them shorts you know
pants and make them shorts you know those they were identically matched and
those they were identically matched and
those they were identically matched and you know what they couldn’t take their
you know what they couldn’t take their
you know what they couldn’t take their hands off each other
hands off each other
hands off each other it was so excited they were smiling
it was so excited they were smiling
it was so excited they were smiling jumping kissing each other so obviously
jumping kissing each other so obviously
jumping kissing each other so obviously I got involved with them I said what’s
I got involved with them I said what’s
I got involved with them I said what’s wrong with these people so I took a
wrong with these people so I took a
wrong with these people so I took a closer look at them and I realized hey
closer look at them and I realized hey
closer look at them and I realized hey they have the same backpacks same brand
they have the same backpacks same brand
they have the same backpacks same brand same color Hearst was smaller his was
same color Hearst was smaller his was
same color Hearst was smaller his was bigger they had the same shoes same
bigger they had the same shoes same
bigger they had the same shoes same brand same color
brand same color
brand same color hers were smaller his was bigger and I
hers were smaller his was bigger and I
hers were smaller his was bigger and I thought to myself hey oh that’s so
thought to myself hey oh that’s so
thought to myself hey oh that’s so adorable they on holiday they were going
adorable they on holiday they were going
adorable they on holiday they were going to Bali for a holiday and they were
to Bali for a holiday and they were
to Bali for a holiday and they were having a great experience we all love
having a great experience we all love
having a great experience we all love experiences we love good experiences am
experiences we love good experiences am
experiences we love good experiences am i right none of us wake up in the
i right none of us wake up in the
i right none of us wake up in the morning and say oh god please give me a
morning and say oh god please give me a
morning and say oh god please give me a bad experience right no we don’t we want
bad experience right no we don’t we want
bad experience right no we don’t we want good experiences and when this couple
good experiences and when this couple
good experiences and when this couple went in bought their holiday they
went in bought their holiday they
went in bought their holiday they purchased not just a product they
purchased not just a product they
purchased not just a product they purchased an experience and this ladies
purchased an experience and this ladies
purchased an experience and this ladies and gentlemen is what I’d like to share
and gentlemen is what I’d like to share
and gentlemen is what I’d like to share with you this today it is the
with you this today it is the
with you this today it is the experiences that mean much more to us
experiences that mean much more to us
experiences that mean much more to us than the purchase of products right in
than the purchase of products right in
than the purchase of products right in other words we buy experiences we don’t
other words we buy experiences we don’t
other words we buy experiences we don’t actually buy products the experience is
actually buy products the experience is
actually buy products the experience is combined is
combined is
combined is is a combination of several things first
is a combination of several things first
is a combination of several things first the location entire economies around the
the location entire economies around the
the location entire economies around the world have designed themselves to
world have designed themselves to
world have designed themselves to capitalize on shopping am i talking
capitalize on shopping am i talking
capitalize on shopping am i talking about shopping here oh maybe I am I mean
about shopping here oh maybe I am I mean
about shopping here oh maybe I am I mean look at it this way the whole world’s
look at it this way the whole world’s
look at it this way the whole world’s divided into two kinds of people all
divided into two kinds of people all
divided into two kinds of people all right those who love shopping and those
right those who love shopping and those
right those who love shopping and those who insist they hate shopping but
who insist they hate shopping but
who insist they hate shopping but actually they love shopping right so
actually they love shopping right so
actually they love shopping right so Dubai Hong Kong Malaysia Singapore these
Dubai Hong Kong Malaysia Singapore these
Dubai Hong Kong Malaysia Singapore these all countries have designed the shopping
all countries have designed the shopping
all countries have designed the shopping experience people from Dubai will go to
experience people from Dubai will go to
experience people from Dubai will go to Hong Kong and buy the very same thing
Hong Kong and buy the very same thing
Hong Kong and buy the very same thing that’s available in Dubai the Malaysians
that’s available in Dubai the Malaysians
that’s available in Dubai the Malaysians crossover and go to Singapore and buy
crossover and go to Singapore and buy
crossover and go to Singapore and buy the exact same thing that they can buy
the exact same thing that they can buy
the exact same thing that they can buy in Malaysia
in Malaysia
in Malaysia am I correct why is that it’s because
am I correct why is that it’s because
am I correct why is that it’s because shopping is an experience going to
shopping is an experience going to
shopping is an experience going to another country paying in a different
another country paying in a different
another country paying in a different currency staying in a hotel for a couple
currency staying in a hotel for a couple
currency staying in a hotel for a couple of days going to different malls that’s
of days going to different malls that’s
of days going to different malls that’s what people are buying that’s what you
what people are buying that’s what you
what people are buying that’s what you and I buy the second thing that defines
and I buy the second thing that defines
and I buy the second thing that defines an experience is the value of what we
an experience is the value of what we
an experience is the value of what we buy some people may say oh I had a
buy some people may say oh I had a
buy some people may say oh I had a really good experience today I bought a
really good experience today I bought a
really good experience today I bought a really cheap thing that same person on
really cheap thing that same person on
really cheap thing that same person on another day will say I had a really good
another day will say I had a really good
another day will say I had a really good experience today I bought a really
experience today I bought a really
experience today I bought a really expensive thing I wore a handbag or an
expensive thing I wore a handbag or an
expensive thing I wore a handbag or an expensive pair of shoes we didn’t buy I
expensive pair of shoes we didn’t buy I
expensive pair of shoes we didn’t buy I mean we bought it because it was
mean we bought it because it was
mean we bought it because it was expensive this is the experience the
expensive this is the experience the
expensive this is the experience the third part of the experience which is
third part of the experience which is
third part of the experience which is most valuable to all of us is whether we
most valuable to all of us is whether we
most valuable to all of us is whether we deserve it
deserve it
deserve it this is very important and this is
this is very important and this is
this is very important and this is actually the crux of what my message to
actually the crux of what my message to
actually the crux of what my message to you today is we must feel that we
you today is we must feel that we
you today is we must feel that we deserve it let me give you an example
deserve it let me give you an example
deserve it let me give you an example I’ve always wanted a Rolex watch so one
I’ve always wanted a Rolex watch so one
I’ve always wanted a Rolex watch so one day I went out and stole one I fulfilled
day I went out and stole one I fulfilled
day I went out and stole one I fulfilled my desire to own a Rolex watch but
my desire to own a Rolex watch but
my desire to own a Rolex watch but what came along with it was guilt shame
what came along with it was guilt shame
what came along with it was guilt shame fear I couldn’t use it in public right I
fear I couldn’t use it in public right I
fear I couldn’t use it in public right I got none of the I deserve it and then my
got none of the I deserve it and then my
got none of the I deserve it and then my friends is a bad experience and I don’t
friends is a bad experience and I don’t
friends is a bad experience and I don’t want bad experiences let me take you to
want bad experiences let me take you to
want bad experiences let me take you to a slightly different place the world
a slightly different place the world
a slightly different place the world today is not a very happy place it’s a
today is not a very happy place it’s a
today is not a very happy place it’s a bit of a topsy-turvy world there are far
bit of a topsy-turvy world there are far
bit of a topsy-turvy world there are far too many people human beings honest
too many people human beings honest
too many people human beings honest they’re not there’s not enough space for
they’re not there’s not enough space for
they’re not there’s not enough space for our cities and our streets we don’t have
our cities and our streets we don’t have
our cities and our streets we don’t have enough space to flower plant our food
enough space to flower plant our food
enough space to flower plant our food climates are changing its suddenly hot
climates are changing its suddenly hot
climates are changing its suddenly hot in cold places and it is suddenly
in cold places and it is suddenly
in cold places and it is suddenly flooding in dry places the sea levels
flooding in dry places the sea levels
flooding in dry places the sea levels are rising islands are disappearing so
are rising islands are disappearing so
are rising islands are disappearing so much of our beautiful unique wildlife
much of our beautiful unique wildlife
much of our beautiful unique wildlife going extinct being abused being eaten
going extinct being abused being eaten
going extinct being abused being eaten on our tables being put in boxes and
on our tables being put in boxes and
on our tables being put in boxes and shipped from country to country right
shipped from country to country right
shipped from country to country right not a very nice thing that’s happening
not a very nice thing that’s happening
not a very nice thing that’s happening in the world today and the scientists
in the world today and the scientists
in the world today and the scientists and the conservation is are throwing
and the conservation is are throwing
and the conservation is are throwing their hands up in the air and saying
their hands up in the air and saying
their hands up in the air and saying there is nothing we can do about it
there is nothing we can do about it
there is nothing we can do about it the juggernaut of human development is
the juggernaut of human development is
the juggernaut of human development is unstoppable the only people who can do
unstoppable the only people who can do
unstoppable the only people who can do something about it are huge corporations
something about it are huge corporations
something about it are huge corporations companies and government you mean we
companies and government you mean we
companies and government you mean we ordinary people walking around on this
ordinary people walking around on this
ordinary people walking around on this planet here we can’t do anything about
planet here we can’t do anything about
planet here we can’t do anything about it well my friends call me old-fashioned
it well my friends call me old-fashioned
it well my friends call me old-fashioned not rooted in reality but I disagree I
not rooted in reality but I disagree I
not rooted in reality but I disagree I think each and every one of us here
think each and every one of us here
think each and every one of us here ordinary people can actually do
ordinary people can actually do
ordinary people can actually do something about it
the world works around trade around
the world works around trade around consumerism and we are the consumers of
consumerism and we are the consumers of
consumerism and we are the consumers of the world perhaps true consumerism we
the world perhaps true consumerism we
the world perhaps true consumerism we can make a little difference we can be
can make a little difference we can be
can make a little difference we can be what we buy let’s go back to our happy
what we buy let’s go back to our happy
what we buy let’s go back to our happy couple in Bali they bought two seats on
couple in Bali they bought two seats on
couple in Bali they bought two seats on a plane to go to Bali some airline spent
a plane to go to Bali some airline spent
a plane to go to Bali some airline spent millions of dollars to buy an aircraft
millions of dollars to buy an aircraft
millions of dollars to buy an aircraft to sell them those two seats to go to
to sell them those two seats to go to
to sell them those two seats to go to Bali on board they were served a meal
Bali on board they were served a meal
Bali on board they were served a meal with customized cutlery they had
with customized cutlery they had
with customized cutlery they had blankets provided for them they had an
blankets provided for them they had an
blankets provided for them they had an in-flight entertainment system which if
in-flight entertainment system which if
in-flight entertainment system which if you could take hands of each other for
you could take hands of each other for
you could take hands of each other for about one and a half hours they could
about one and a half hours they could
about one and a half hours they could watch a movie right enhance their
watch a movie right enhance their
watch a movie right enhance their experience you see when you look at it
experience you see when you look at it
experience you see when you look at it that way this holiday of the couple was
that way this holiday of the couple was
that way this holiday of the couple was not just about their experience it
not just about their experience it
not just about their experience it actually was a very large commercial
actually was a very large commercial
actually was a very large commercial enterprise people supplying Neil’s
enterprise people supplying Neil’s
enterprise people supplying Neil’s people designing in-flight entertainment
people designing in-flight entertainment
people designing in-flight entertainment systems it was a involve many companies
systems it was a involve many companies
systems it was a involve many companies and it involved billions of dollars take
and it involved billions of dollars take
and it involved billions of dollars take that on they reach Valley they get to
that on they reach Valley they get to
that on they reach Valley they get to the hotel the soap in the bathrooms the
the hotel the soap in the bathrooms the
the hotel the soap in the bathrooms the beautiful menus on the fine dining for
beautiful menus on the fine dining for
beautiful menus on the fine dining for their meals tonight in the restaurants
their meals tonight in the restaurants
their meals tonight in the restaurants the sculptures in the lobby the
the sculptures in the lobby the
the sculptures in the lobby the landscaping in the gardens of the resort
landscaping in the gardens of the resort
landscaping in the gardens of the resort all of this created the experience for
all of this created the experience for
all of this created the experience for the couple and also was a massive
the couple and also was a massive
the couple and also was a massive enterprise the question is do they want
enterprise the question is do they want
enterprise the question is do they want to know all of this
they come into Bali for holiday right
they come into Bali for holiday right should they want to know about what goes
should they want to know about what goes
should they want to know about what goes on behind should you as consumers want
on behind should you as consumers want
on behind should you as consumers want to know how your products are created
to know how your products are created
to know how your products are created for you where did it come from how are
for you where did it come from how are
for you where did it come from how are they made I bet you almost every single
they made I bet you almost every single
they made I bet you almost every single person in this room at some point in
person in this room at some point in
person in this room at some point in your life has bought a pair of jeans
your life has bought a pair of jeans
your life has bought a pair of jeans right I’m wearing pair of jeans now
right I’m wearing pair of jeans now
right I’m wearing pair of jeans now somewhere in the world some cotton
somewhere in the world some cotton
somewhere in the world some cotton farmer planted cotton did you wonder who
farmer planted cotton did you wonder who
farmer planted cotton did you wonder who he was which company when I bought the
he was which company when I bought the
he was which company when I bought the cotton from him made some textiles dyed
cotton from him made some textiles dyed
cotton from him made some textiles dyed it blue and made denim which company
it blue and made denim which company
it blue and made denim which company bought that denim from him stitched it
bought that denim from him stitched it
bought that denim from him stitched it and cut it into jeans packed into nice
and cut it into jeans packed into nice
and cut it into jeans packed into nice big boxes which company trucked it from
big boxes which company trucked it from
big boxes which company trucked it from that farm in which country in which part
that farm in which country in which part
that farm in which country in which part of the world to a port and which company
of the world to a port and which company
of the world to a port and which company shipped it all the way across the world
shipped it all the way across the world
shipped it all the way across the world from who knows where to the port in your
from who knows where to the port in your
from who knows where to the port in your country trucked it to the store where
country trucked it to the store where
country trucked it to the store where you were standing to buy a pair of jeans
you were standing to buy a pair of jeans
you were standing to buy a pair of jeans I just want to buy a pair of jeans some
I just want to buy a pair of jeans some
I just want to buy a pair of jeans some people asked why are you asking me all
people asked why are you asking me all
people asked why are you asking me all these questions right the question is
these questions right the question is
these questions right the question is should you want to know and this is if
should you want to know and this is if
should you want to know and this is if you want to know the things you buy it
you want to know the things you buy it
you want to know the things you buy it sends a powerful message that cotton
sends a powerful message that cotton
sends a powerful message that cotton farmer if nobody wanted to know how he
farmer if nobody wanted to know how he
farmer if nobody wanted to know how he planted his cotton he could do he was
planted his cotton he could do he was
planted his cotton he could do he was caught in any way he wanted right he
caught in any way he wanted right he
caught in any way he wanted right he could use the worst chemicals in the
could use the worst chemicals in the
could use the worst chemicals in the world he gotta employ children and turn
world he gotta employ children and turn
world he gotta employ children and turn them into slaves to harvest his cotton
them into slaves to harvest his cotton
them into slaves to harvest his cotton he could be a bad businessman nobody
he could be a bad businessman nobody
he could be a bad businessman nobody wants to know he just want to buy its
wants to know he just want to buy its
wants to know he just want to buy its cotton right away jeans but if the
cotton right away jeans but if the
cotton right away jeans but if the customer and the consumer wanted to know
customer and the consumer wanted to know
customer and the consumer wanted to know the cotton farmer would do things very
the cotton farmer would do things very
the cotton farmer would do things very differently and you know what he would
differently and you know what he would
differently and you know what he would want to do things very differently the
want to do things very differently the
want to do things very differently the question among ourselves is do we want
question among ourselves is do we want
question among ourselves is do we want to know do we want to ask
to know do we want to ask
to know do we want to ask how many of you recall way back in the
how many of you recall way back in the
how many of you recall way back in the 80s there was a big controversy about
80s there was a big controversy about
80s there was a big controversy about cosmetics and animal testing yeah
cosmetics and animal testing yeah
cosmetics and animal testing yeah before that facial cream was placed on
before that facial cream was placed on
before that facial cream was placed on the shelf for you to buy they wanted to
the shelf for you to buy they wanted to
the shelf for you to buy they wanted to make sure that it did not burn half your
make sure that it did not burn half your
make sure that it did not burn half your face off so they tested it on animals
guess what it did burn half the faces
guess what it did burn half the faces off some of those animals that was just
off some of those animals that was just
off some of those animals that was just cruel
cruel
cruel people said stop it I will not buy your
people said stop it I will not buy your
people said stop it I will not buy your products if you treat animals like this
products if you treat animals like this
products if you treat animals like this find another way to test the products
find another way to test the products
find another way to test the products today you pick up several products
today you pick up several products
today you pick up several products several brands and it says this product
several brands and it says this product
several brands and it says this product was not tested on animals the Christian
was not tested on animals the Christian
was not tested on animals the Christian ladies and gentlemen is if you went and
ladies and gentlemen is if you went and
ladies and gentlemen is if you went and picked a brand some other brand on the
picked a brand some other brand on the
picked a brand some other brand on the shelf and it did not speak to you would
shelf and it did not speak to you would
shelf and it did not speak to you would you be Kline to buy that product does it
you be Kline to buy that product does it
you be Kline to buy that product does it matter to you
speaking to me is a very very important
speaking to me is a very very important message that every single one of us can
message that every single one of us can
message that every single one of us can send out to the industry speak to me
send out to the industry speak to me
send out to the industry speak to me this is the one stand that we can make
this is the one stand that we can make
this is the one stand that we can make okay let’s go back to our couple in Bali
okay let’s go back to our couple in Bali
okay let’s go back to our couple in Bali again last time they should have left by
again last time they should have left by
again last time they should have left by now let’s say that they were in asking
now let’s say that they were in asking
now let’s say that they were in asking couple right they wanted to know so the
couple right they wanted to know so the
couple right they wanted to know so the hotel they went in they would ask the
hotel they went in they would ask the
hotel they went in they would ask the questions how many of you have been into
questions how many of you have been into
questions how many of you have been into hotels and you’ve seen a little tag in
hotels and you’ve seen a little tag in
hotels and you’ve seen a little tag in there saying saved water put your towel
there saying saved water put your towel
there saying saved water put your towel there and we will not replace it because
there and we will not replace it because
there and we will not replace it because we saved so correct I’m sure you’ve seen
we saved so correct I’m sure you’ve seen
we saved so correct I’m sure you’ve seen that sign in the hotel well let me tell
that sign in the hotel well let me tell
that sign in the hotel well let me tell you the only way you can make sure that
you the only way you can make sure that
you the only way you can make sure that they do not change your towel is to take
they do not change your towel is to take
they do not change your towel is to take it with you because the sign is just a
it with you because the sign is just a
it with you because the sign is just a sign but if the couple for example in
sign but if the couple for example in
sign but if the couple for example in value were an asking couple this is
value were an asking couple this is
value were an asking couple this is where the the touch is this is the irony
where the the touch is this is the irony
where the the touch is this is the irony of it all if you were a bad company if
of it all if you were a bad company if
of it all if you were a bad company if the hotel was not a very good operation
the hotel was not a very good operation
the hotel was not a very good operation the things it would not tell you about
the things it would not tell you about
the things it would not tell you about how it does business and the very same
how it does business and the very same
how it does business and the very same things a hotel that was doing those good
things a hotel that was doing those good
things a hotel that was doing those good things a good hotel would tell you the
things a good hotel would tell you the
things a good hotel would tell you the same thing what are you practices what
same thing what are you practices what
same thing what are you practices what is the environment of footprint do they
is the environment of footprint do they
is the environment of footprint do they pollute the waters around them do they
pollute the waters around them do they
pollute the waters around them do they contribute to the communities around
contribute to the communities around
contribute to the communities around them today have good or you can employ
them today have good or you can employ
them today have good or you can employ him and they they pay good salaries they
him and they they pay good salaries they
him and they they pay good salaries they treat their work as well right they
treat their work as well right they
treat their work as well right they contribute back to the community they
contribute back to the community they
contribute back to the community they are good businesses the good businesses
are good businesses the good businesses
are good businesses the good businesses they’ll tell you all of this because
they’ll tell you all of this because
they’ll tell you all of this because it’s part of their marketing and they
it’s part of their marketing and they
it’s part of their marketing and they want to tell you this ladies and
want to tell you this ladies and
want to tell you this ladies and gentlemen is at the end of the day my
gentlemen is at the end of the day my
gentlemen is at the end of the day my message to you you had a recipe you and
message to you you had a recipe you and
message to you you had a recipe you and I all the big companies and governments
I all the big companies and governments
I all the big companies and governments as the scientists are saying are the
as the scientists are saying are the
as the scientists are saying are the only people who can save our world I
only people who can save our world I
only people who can save our world I don’t think they got it right because
don’t think they got it right because
don’t think they got it right because you and I are the people who buy things
you and I are the people who buy things
you and I are the people who buy things on an everyday basis we can change
on an everyday basis we can change
on an everyday basis we can change we can feel that we deserve it by asking
we can feel that we deserve it by asking
we can feel that we deserve it by asking questions I want to know we will be what
questions I want to know we will be what
questions I want to know we will be what we buy
”
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