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Want to invade a country? Conquer their minds! | Bina Qeredaxi | TEDxDuhok


okay so I studied loan politics and I’m

okay so I studied loan politics and I’m working in the cultural sector and I’ve

working in the cultural sector and I’ve

working in the cultural sector and I’ve always had this question in my mind

always had this question in my mind

always had this question in my mind whether which one is more powerful

whether which one is more powerful

whether which one is more powerful culture or politics every nation has its

culture or politics every nation has its

culture or politics every nation has its own power resources and you cannot rely

own power resources and you cannot rely

own power resources and you cannot rely on one source of power to protect a

on one source of power to protect a

on one source of power to protect a country countries in the third world

country countries in the third world

country countries in the third world merely focus on developing the heart

merely focus on developing the heart

merely focus on developing the heart power by which we mean using force of or

power by which we mean using force of or

power by which we mean using force of or giving money for a persuasion but what

giving money for a persuasion but what

giving money for a persuasion but what about the soft power what about the

about the soft power what about the

about the soft power what about the ability to shape preferences of people

ability to shape preferences of people

ability to shape preferences of people through attraction and appeal the

through attraction and appeal the

through attraction and appeal the currency of hard power is military

currency of hard power is military

currency of hard power is military economics and politics while the

economics and politics while the

economics and politics while the currency of soft power is culture

currency of soft power is culture

currency of soft power is culture foreign policies and political values so

foreign policies and political values so

foreign policies and political values so a country is not only recognized by

a country is not only recognized by

a country is not only recognized by border and a flag in the state a country

border and a flag in the state a country

border and a flag in the state a country is recognized with this culture and

is recognized with this culture and

is recognized with this culture and heritage as well I’m here to talk about

heritage as well I’m here to talk about

heritage as well I’m here to talk about culture as a real Genie empower that

culture as a real Genie empower that

culture as a real Genie empower that cannot be defeated when strengthened you

cannot be defeated when strengthened you

cannot be defeated when strengthened you can protect your own identity you can

can protect your own identity you can

can protect your own identity you can protect your people through culture and

protect your people through culture and

protect your people through culture and if you don’t there is always another

if you don’t there is always another

if you don’t there is always another country there that will invade you with

country there that will invade you with

country there that will invade you with their culture and that’s when you lose

their culture and that’s when you lose

their culture and that’s when you lose and buy them hard power won’t be able to

and buy them hard power won’t be able to

and buy them hard power won’t be able to save you military won’t be able to save

save you military won’t be able to save

save you military won’t be able to save you because the mind is invaded with

you because the mind is invaded with

you because the mind is invaded with another culture back in 2006 when I

another culture back in 2006 when I

another culture back in 2006 when I finished high school I’ve always wanted

finished high school I’ve always wanted

finished high school I’ve always wanted to study arts or film but I never had

to study arts or film but I never had

to study arts or film but I never had the chance in this city I had four

the chance in this city I had four

the chance in this city I had four different options to study law and

different options to study law and

different options to study law and politics and not a single option for

politics and not a single option for

politics and not a single option for film or arts which was my desire so I

film or arts which was my desire so I

film or arts which was my desire so I ended up forced into study

ended up forced into study

ended up forced into study politics and I never liked it honestly

politics and I never liked it honestly

politics and I never liked it honestly as soon as I started studying I couldn’t

as soon as I started studying I couldn’t

as soon as I started studying I couldn’t wait to graduate and then work in the

wait to graduate and then work in the

wait to graduate and then work in the culture assay and the cultural sector

culture assay and the cultural sector

culture assay and the cultural sector straightaway right on the first stage I

straightaway right on the first stage I

straightaway right on the first stage I found my way and I started working in a

found my way and I started working in a

found my way and I started working in a TV channel and I spent four years like

TV channel and I spent four years like

TV channel and I spent four years like this working in the morning and studying

this working in the morning and studying

this working in the morning and studying politics in the evening and I remember I

politics in the evening and I remember I

politics in the evening and I remember I did not even attend my graduation

did not even attend my graduation

did not even attend my graduation ceremony because I was busy on a film

ceremony because I was busy on a film

ceremony because I was busy on a film set soft power is strong you can really

set soft power is strong you can really

set soft power is strong you can really change things through it

change things through it

change things through it I felt very empty in this city I felt

I felt very empty in this city I felt

I felt very empty in this city I felt empty in a city that had one or two

empty in a city that had one or two

empty in a city that had one or two bookstores I felt empty in a city that

bookstores I felt empty in a city that

bookstores I felt empty in a city that had no cinema hall I wanted to attend

had no cinema hall I wanted to attend

had no cinema hall I wanted to attend the film screening with my family with

the film screening with my family with

the film screening with my family with my friends but I didn’t have the chance

my friends but I didn’t have the chance

my friends but I didn’t have the chance that’s why I felt this responsibility of

that’s why I felt this responsibility of

that’s why I felt this responsibility of getting cultural sector because everyone

getting cultural sector because everyone

getting cultural sector because everyone wanted to become a politician that time

wanted to become a politician that time

wanted to become a politician that time you see I had four options to study down

you see I had four options to study down

you see I had four options to study down politics and not a single option to

politics and not a single option to

politics and not a single option to study film because everyone wanted to be

study film because everyone wanted to be

study film because everyone wanted to be a political politician everyone thought

a political politician everyone thought

a political politician everyone thought it’s cooler everyone thought it’s better

it’s cooler everyone thought it’s better

it’s cooler everyone thought it’s better to be in suit and tie everyone was

to be in suit and tie everyone was

to be in suit and tie everyone was talking politics the tea guy the taxi

talking politics the tea guy the taxi

talking politics the tea guy the taxi driver the barber and I’m not sure

driver the barber and I’m not sure

driver the barber and I’m not sure everyone was sure what they were exactly

everyone was sure what they were exactly

everyone was sure what they were exactly talking about so my father always told

talking about so my father always told

talking about so my father always told me about this how he was attending film

me about this how he was attending film

me about this how he was attending film screenings and how these films that were

screenings and how these films that were

screenings and how these films that were being screened on big screens became a

being screened on big screens became a

being screened on big screens became a part of him and helped in building the

part of him and helped in building the

part of him and helped in building the person he is today and back then they

person he is today and back then they

person he is today and back then they had cinema halls and he was telling me

had cinema halls and he was telling me

had cinema halls and he was telling me about all these stories and I grew up on

about all these stories and I grew up on

about all these stories and I grew up on these imaginations not seeing any of

these imaginations not seeing any of

these imaginations not seeing any of these and the reality and not

these and the reality and not

these and the reality and not remembering I don’t know the first time

remembering I don’t know the first time

remembering I don’t know the first time I think I attended the film screening I

I think I attended the film screening I

I think I attended the film screening I was 24 years old

everything about culture came to extent

everything about culture came to extent and instead of this becoming a starting

and instead of this becoming a starting

and instead of this becoming a starting point to develop it

point to develop it

point to develop it everything is extinct and people started

everything is extinct and people started

everything is extinct and people started to migrate the country and the majority

to migrate the country and the majority

to migrate the country and the majority of the people the creatives the artists

of the people the creatives the artists

of the people the creatives the artists live in diaspora now of our artists and

live in diaspora now of our artists and

live in diaspora now of our artists and I think that reason is obvious working

I think that reason is obvious working

I think that reason is obvious working on the soft power here needs more

on the soft power here needs more

on the soft power here needs more efforts sometimes the government or rich

efforts sometimes the government or rich

efforts sometimes the government or rich people think of boosting the soft power

people think of boosting the soft power

people think of boosting the soft power by opening through through media by

by opening through through media by

by opening through through media by opening TV channels and the TV channels

opening TV channels and the TV channels

opening TV channels and the TV channels in the end are all political or news

in the end are all political or news

in the end are all political or news channels and when they open family

channels and when they open family

channels and when they open family entertaining channels they’re screening

entertaining channels they’re screening

entertaining channels they’re screening Korean Kurdish dubbed drama which is sad

Korean Kurdish dubbed drama which is sad

Korean Kurdish dubbed drama which is sad it’s sad for the people who want to see

it’s sad for the people who want to see

it’s sad for the people who want to see themselves on the screens who want to

themselves on the screens who want to

themselves on the screens who want to see their culture and are unable and are

see their culture and are unable and are

see their culture and are unable and are seeing Korean people dubbed in Kurdish

seeing Korean people dubbed in Kurdish

seeing Korean people dubbed in Kurdish and not having another option for a real

and not having another option for a real

and not having another option for a real geniune Kurdish drama let’s say or a

geniune Kurdish drama let’s say or a

geniune Kurdish drama let’s say or a Kurdish film the strength of soft power

Kurdish film the strength of soft power

Kurdish film the strength of soft power really lies and bringing people together

really lies and bringing people together

really lies and bringing people together through foreign policies when politics

through foreign policies when politics

through foreign policies when politics is tearing us apart

together instead of knowing this region

together instead of knowing this region of a spot for a political conflict we

of a spot for a political conflict we

of a spot for a political conflict we want them we want the people we want the

want them we want the people we want the

want them we want the people we want the international people to know that this

international people to know that this

international people to know that this region is known with a film festival but

region is known with a film festival but

region is known with a film festival but they have a film festival and not a spot

they have a film festival and not a spot

they have a film festival and not a spot for political conflicts and Wars and all

for political conflicts and Wars and all

for political conflicts and Wars and all these sad things that are happening to

these sad things that are happening to

these sad things that are happening to humanity now and this is why this

humanity now and this is why this

humanity now and this is why this movement started here and we’re working

movement started here and we’re working

movement started here and we’re working in this sector the cultural sector this

in this sector the cultural sector this

in this sector the cultural sector this is why it’s very important for us to

is why it’s very important for us to

is why it’s very important for us to have a film festival this is why it’s

have a film festival this is why it’s

have a film festival this is why it’s very important for us to have Kurdish

very important for us to have Kurdish

very important for us to have Kurdish films Kurdish drama so we have options

films Kurdish drama so we have options

films Kurdish drama so we have options to see ourselves first before we see

to see ourselves first before we see

to see ourselves first before we see foreign things otherwise we are totally

foreign things otherwise we are totally

foreign things otherwise we are totally invaded with foreign forces and not

invaded with foreign forces and not

invaded with foreign forces and not necessarily with military but through

necessarily with military but through

necessarily with military but through their culture and right here right now

their culture and right here right now

their culture and right here right now it’s very important for our nation to

it’s very important for our nation to

it’s very important for our nation to work on boosting the soft power because

work on boosting the soft power because

work on boosting the soft power because we are on the gates of becoming a

we are on the gates of becoming a

we are on the gates of becoming a country we demand the country therefore

country we demand the country therefore

country we demand the country therefore we want to solve for this country and

we want to solve for this country and

we want to solve for this country and the soul is in the culture and heritage

the soul is in the culture and heritage

the soul is in the culture and heritage of this country not everything is about

of this country not everything is about

of this country not everything is about politics and economics and the victory

this is why if hard power is the body

this is why if hard power is the body soft power is the soul and the soul

soft power is the soul and the soul

soft power is the soul and the soul remains when the body is gone thank you

remains when the body is gone thank you

remains when the body is gone thank you very much

very much

very much [Applause]

”

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