I think that’s what this is with this is what
now shows that I have returned to training well and
add had nothing to put there
water and we live in a consumer economy
the consumer economy that is fed
through advertising advertising
Ultimately ahead convince
purchase a product or service and can
be done in various ways but today
Let’s stay in that crisis for me to say.
urgently be changed
the one that makes with foods of eight years
like Alex feel insecure in
relation to themselves because the video
I’ll be here, it’s not the only one.
one of the thousands of videos that circulate
Internet is a problem that needs to be
be solved let’s talk vehicles
city breathe sign
[Music]
in Lowell just wide thomas the
[Music]
advertising showing the
images lead us to create our
imagination a fantasy that
buy a certain product
Let’s be the same as the museum that is
sell or live the life she looks like
and this have a god besides having
practically impossible for them to
still carry many times with
photoshop on top to appear still
more mayor
[Music]
[Music]
aspirational advertising aims to explore
our desire
We’ll be more beautiful, sexy, I’m rich.
above all elements of our
uncertainties and our insecurities of the
our fear that we are not good enough
and makes us buy things not
we need to pressure people that
we do not like things that often
do not even make us stay even
present with other movies to use
there is nothing she can do
buy nothing she can wear anything
that it is that in the future
try to make it look alike
with this woman and by alexi this woman
after years and years advertising
with women like this.
how does she as a woman like this?
the transmission of alexi diseases and is
it is impossible that if you get there
Why is not this woman real?
this constant flow of our
buying and consuming products that
make a better partner
coupled with the fact that in most
sometimes do not even leave us as
perfect model that we saw to sell
only makes us sad and frustrated as
it destroys our self-esteem
but then puts the importance of
self esteem
moreover, why does self-esteem work?
self-esteem is the result of
subjective evaluation that we do
own subjective is what we
we think our own what can
and is often facing the reality
so I explained that it was self-esteem
let’s imagine a lexie grow
self-esteem among other causes is
caused by comparison as Jews
prefeit advertising terms
operational
the newsletter without self-esteem is a law that
does not do what I really want
promise the judgment of the other
for now we do not have self-esteem are
the others that we define for ourselves
depending on your assessment and what
what are we going to do
or the person who will move will not
find what we think the
better for ourselves but not for
will find what we think the
others expect we’ll do it
then no
what we want but what we think
that others want us to do
and the mild self-esteem will ask for a
life that will not do what I
I really do not even want the things that
really like
besides, the boy without self-esteem is
a boy with limiting beliefs is
a young man who already has a
story as many times as many times as
is not pretty enough sex
smart enough rich enough
enough has become your identity
jett identities created
subjective because that is how it is that
pressure and not reality does with
she said she did not believe in herself
and select does not believe in itself
itself will not take risks because
even if the printer of
rewards because the good things of the
life are not people like her to
story she tells herself
eight out of ten women say they feel
pressure to never make mistakes or
never show weakness
worse yet 85% of women say they do not
will try out a new sport or a
new activity will not drink a glass
with friends or not going is a
an important family institution in this
day does not feel good with your appearance the
that we limit ourselves with this and we will
imagine then that it is growing
self-esteem and let’s imagine that she
said he thought it was not smart to
enough
How will your trust be?
in a classroom when you have to do
a presentation the teacher
the next to go class how’s it going
confidence in a first
job interview or your
confidence in an important meeting in
she said she knows what it is that has to
say but how do you think it is not
smart enough will not say
when is it going to be the standard dalexi?
in relation to career where you have a
of those will shoot
let’s imagine that it is growing
self-esteem because you think it is not
pretty enough
enough Sesi how it will be
your confidence with the boys of the fight
How will you be your first?
meeting your first country your
first relationship
will be a jealous bid a light and
sure of herself
it will be a lexie will shoot for the
best person
to follow what will please the
first you can find this
story we met
we find in our own
these limiting children allied to
judgment the other cause the ex-pm
whole existence because
lately we are we limit ourselves and
we never go beyond the limits that
we can now be
think that it will take care of the galaxy until
may be feeling sorry for her until
may be wondering why not
It’s my children and my wife I
I do not fight my parents and mine.
brothers
I’m glad I’m not Alex himself.
not just an eight year old
it’s not that it’s not just female
alexi is not about cana
alexi we are all estimated at 85
percent of the world ‘s population suffers
lack of self-esteem is compromising
our happiness
advertising plays a
very important in this world much more
than an economic role plays a role
Social
I do not believe in advertising on
xperia final but in advertising
inspirational teaching with real people
with people who do not make us feel
insecure people who add value as with
people who challenge us to go further
let them do what smells like them
believe that it is possible for
jobs or we want people
is to live life through your
their own rules and to make us
realize that maybe we too
we can do what we want
to live life and for our own
advertising rules that you make with
creche the exchange with confidence and
themselves without fear of
judgment of the other without beliefs
and courageous to live the
life you really want
I believe in a future in which
advertising does not despair to aspire to be
like the others but inspires us to be the
better own version because
we are so much better than I thought by
that we are here once once is
when we realize that what
differentiates us is that what makes us
unique me making us people
and this is what we should be
build and capitalize and not hide
seems to have social choices because
future is now in the height
we realize who we are, accept who
we are and to live when no one is
see you thank you
[Applause]
”
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