when we invite
our friends
and relatives of the guests
then bring closer and
about
a couple of days before
the process begins
cooking and
it is important that guests
came not only
a tasty meal is good
talked but when
This is also
how cool
framed
because in these moments
our
little designer
which prompts
us as in which dish
lay out olivier
how to cut bread or
how to lay out sausage
on a plate so either
so this little
designer more
prompts us
every day like
get dressed for work he
helps us choose
wallpaper home or
to equip our
office space
and so we form
certain
space around
us
but there are problems
when we do things
which become
part of something
for example
Nicholas
companies order
outdoor advertising
which becomes
part of the city
space of the city
or we are preparing
the performance is ready
presentations that
becomes part of
scenes for the audience in
tens of hundreds of people
I think that all of us
heard the expression that
our environment
forms us and our
individuality but
when so people
say either when
it’s heard they have
in view of people who
we are surrounded
I want to talk about
space that
is around us
and that it also affects
on us from childhood we
teach the humanities
the sciences that we
help better
communicate with others
people we teach
Applied Sciences
which allow us
to know the nature and
create things
which improve our
life we are in some
schools teach
music art
which allows us
develop spiritually and
to explore the world with
different parties and
we go at a lesson
physical education
develop
physically but what we do
do not teach so this
design and architecture
and how do we create
such spaces
which will make us
themselves better I should
admit that I do not
designer and even more so I
no architect
but I’m that person
who appreciates the two
things since I know
what role do they play
in my life
and many people I’m sure
including me when
go with their second
half in
institution or in a horse
be a restaurant they
choose not only
price factor
how tasty is there
they cook more
focus on
interior design and
how beautiful is there
sit snug and
comfortable or when I
I’m sitting as
audience as
audience like you on
I see the conference
how speakers act
here with such slides
that’s what I’m looking at
on the stage and I feel
know some
physical pain when
i look at it i
I remember that moment
when I felt
this pain for the first time from
horrible presentations
it was still in the
university times
and one of our
teacher
came to pairs it
included such
slides was
their copy and
I’m sure she does not
the first is far from
last thing
teacher in
ukraine who
uses slides
instead of yourself not like
addition to their
I approached her with words
and asked why you
just do not throw us
this presentation and
we will be all this
material and what is it
said that I myself
typed this text I
looking for pictures in
internet and now
intellectual
ownership of this
presentation of
belongs to me not
I want to spread in
shared access and later I
I realized that a lot of people
when preparing for
important events
life for example this
speaking on
conference this
meeting with partners
or customers or it
search for investment they
they are
slides
they prepare such
slides or just such
and three years ago I
decided to found
company that
is very
narrow direction
presentation design
and I am deeply convinced
what
speeches
presentation is not
key role
a key role
speaker that idea
which he reports to
audience and we
today saw
a lot of cool
speeches without
presentation of
and they will see
really cool
but I do not just
faced the situation
when it’s bad
decorated slide it
spoiled the impression of
the performance or
interfered with the audience
understand what he said
Speaker after all when you
read this whole
it will be difficult to text
listen to me but when
this is well done
slides
I saw them
help the audience
understand and remember that
that says a speaker
sometimes even steep
presentation design
allows the speaker
stand out that
is important in
modern world I
could work for three years
one and makes slides
enough
the simple ones you know
picture for the whole
slide or pair
inserted icons and
text or simply
carefully
decorated text but
if the slides occupy
such a huge part
themselves then why not
make them
really
steep such
which can also
inspire
can surprise and
look impressive and
so I suggested
Andriy Prikhodchenko
cool designer at
which I am again at
the moment to become
the founder of the company
we took another
several
designers and we
began to do
presentations and our
the main mission is
help cool ideas
spread from
using steep
presentations and we are in
first priority
pay attention to
then the presentation
were understandable
In addition to this ,
looked good
so that they can
only inspire
or impress but also
helped the speaker
communicate his idea
through cool design
but in fact such
situation for each
alone
man of us when
we are preparing
presentations or sit
as an audience
such situations
little in our life
they are, but they are not
every
day and every day
when we are driving
to work in a minibus
or machine or just
walking around the city then we
see with you around
this is a bunch of outdoor
advertising and I believe that
then visually
atmosphere
developed in our
city and in many
other Ukrainian
cities
she is not the best way
affects the quality
our life, yes, I know
that there is an eternal dispute about
that all you need is
just remove ads
but I think that a lot
badly made advertisements
and a little bad
made advertising this
almost the same thing
it is like the question of
that there are a lot of diseases
there is or is little there but
there is not always
correctly
the question is formulated
and it is not always important
quantity as
quality of food that
we eat and the same thing
with a graphic
design which we
surrounded by those
spaces
which are located
around us I believe
that Nikolaev needs
more quality
advertising ideas from
good performance and
this can be achieved
in two ways in
first it’s a signboard
[music]
a year ago
evgeny vasyukov
and development agency
were like
Soviet
photographed
Our signage and we are in
principle they are visible
every day these
they close the signs
half facade
building they they
try to
to compete with each other
another but at the very
good signboards
They have to
become part of
architecture they
should be excellent
fit fronts
be concise and not
scream at people at
street is what we are
see every day it
how can it be
and in some cities
there is even so
called design code
which allows
restaurant
establish business
draw up signs
to be
laconically
fits into
architecture of the city and
and will complement but
besides the signs there is
more outdoor advertising
it’s billboards
lightboxes
posters that we
see every day I
decided too little
by photoshop and
look that
If
the place of that advertisement
which we see
put every day
example of Kiev
steep Kiev or
cool world
advertising and get
as there is now and
how can it be yes
I understand that still
a lot of information
a lot of advertising
but nevertheless
thanks to
it is made well from
ideas
then in such
space it
causes the best
sensation and in the world is
many other places where
We are surrounded by a large
quantity of advertising
but due to the fact that
it’s done well then
we are uncomfortable
for example this
airport or it
time-square
wherever you look one
solid advertising and
let’s
experiment in
the other side is that
if you paste on
Times Square tu
advertising which we
used every day
if it were so
now there I would not
wanted to go back there
for the second time and to us
need more ideological
advertising from
quality
performance and how
achieve those
people who
order advertising and
those people who
perform and andrey
about whom I already
today he said
often says gives
advice in lectures on
design presentation
that level 2 and start
is closely related to
sense of taste is
how is our feeling
taste in clothes she
is constantly growing
because we see
there are many examples
how people
dress better than us
if we look at
our photos
there are five
six years ago, then
usually occurs
the question of God like me
generally went out in this
people and the same in
design need
get inspired
good examples and
this is enough
go to such
sites like
behance dribble design inspiration
where they sit steep
designers
spread their
work and do it
regularly come and
save in some
folder on the desktop
desk on your computer and
note
why did you like that
or a different picture and for
ideas because of the color
decision or because
how the text is made out
doing this regularly
there will accumulate
enough
their work makes sense
revise time
from time and since
sense of taste in
The design will grow
then you will find
such works as
you no longer like them
It is worth deleting and
replace those who
will like and
sense of taste design
will assist also in
other situations
only when we
we order outdoor
advertising but also when
ours wakes up
little designers
tells us how to
to decorate the New Year
table or decorate
New Year tree
which postcard
choose a friend for a day
birth or
pick up a picture
for a post on Facebook
there are still some
things, which
form part of
our daily
space is
phone and it’s laptops
this car is things
which were made
world brands and
world brands are already
have long understood the role
design in their success
there is even
market index
which is called
design in л.ю. Yandex and
it unites
capitalization of 16
large American
companies and shows
that the more these
companies invest
in the design the more
market price
I met a number of shares
research in different
countries that
say that small and
average business and
which is invested
their advertising and their
design and design
introduction of
design-thinking their own
work processes they
have a huge
competitive
advantage over
other companies
who do not
do so
investing in
design by investing in
design companies can
not only do
consumer life
better but it will still be
and directly affect
success of the company
yes of course important
note that under
beautiful
aesthetic
can not be decorated
hide bad
product
under the beautiful
a table
they may be hiding
tasty dishes or
can not be inserted
beautiful photo in
presentation which
does not carry any
meaning good and
design should
fit
good product and
on the contrary good
good product
design it should
be functional
beauty and frameworks
city improvement
only the type of advertising
does not solve all problems
cities
see our with you
quality of life affect
many other factors
such as lay-out
and architecture
outdoor security
and whether we can
each of us
affect these
factors for
complex problem
I believe that
it is quite difficult
make
one separately
taken man but
it is likely, and
much more likely
do it to the group
like-minded people, I would
I wanted to tell you
about these guys is
organization of this
team in kiev
which is called
zmin agents and they
try to do
urban
space of kiev
is more comfortable and with
respect
human
dignity and
human
individuality
they are by their example
show that such
changes are possible
they implement them and
such changes
achievable and for
for several years already
implemented not a pair
major projects are
such as implementation
new system
navigation in the metro they
came up with a design
new targeted
street signs
which fit into
architecture of the city
they conducted
research as
remodel
square in front of City Hall
in order to
make it more comfortable
for people who
are around
they developed
design codes for
some
spaces of
how to arrange
signboards so that they
fit perfectly
they help with
design of navigation and
a couple of days ago I
talked with andrey
one member with their
team asked
why are you doing this
do what you do
makes every
the day works for
to make kiev
it’s better for me
work for others
some works and he
said that they
feel exactly
same pain as everyone
inhabitant of kiev
that they have to
walk along the street
bypass
parked cars
from the sidewalk
that they are surrounded
surrounded by
visual noise to them
hard to explain
foreigner how to reach
to some extent
kyiv because in
Kievan thoughtlessly
navigate it by
at least before
was not in English
I’m not that
tries to
make cues better
make residents
the capital is better because
what surrounds us
makes us better I
I know that in Nikolaev
there are the same
such good
initiatives that
try to do
Nikolayev is better for us
It is worth supporting them
or become part of them
and 250 years ago on that
where we are now with
you are not
there was absolutely nothing
but here after two hundred
fifty years we
everyday
wake up in our
houses we walk on
and we are here
we test the spectrum
emotions we
get upset when
see something bad
dirty we rejoice
when we see something
good angry when
something is destroyed and
admire when
put something new
it will be cool if we are
will surround more
ideological beautiful
things that will be
call more
positive emotions
every day to me
like the phrase
Steven Johnson
our thoughts form
space around
us and our
space in response
form our thoughts
let’s take care of
what
space we
create during
personal communication with
our friends in
time of speeches at
promotion of our
companies and
urban planning
and so we
we will do these
space is better than a
I will not make us
they themselves are best thanks
[music]
”
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