Press "Enter" to skip to content

Vi presento il Signor Vino | Franco Maria Ricci | TEDxTorVergataUniversity


[Music]

wine is where we start from

italy yes because wine art e

culture therefore as such and

citizen of the world but alive Italy

obviously the film in Italy was born

eighty years ago the wine

quality 80 years ago when among others

a great oenologist who was the father

of modern energy has meant that the

product blend happened through

of wines already made and not of the grapes

that is, the grapes put together ciardone

grechetto hedges state no brand wines

facts here this fact has marked

modern energy is therefore not the

Christ’s sacrifice, let alone the

the wedding at Cana, but about 80 years ago and

these 80 years today we can say that the

Italian wine equa 17 of hard drives

burned value, and five and a half billion

of bottles with regard to the

quality of wine ie in the sense of the

quality of the quantity of the product

some money

we are seconds regarding i

products sold ie the number of

bottles are the first in the world

a country that produces wine produces it

good is a great country is a country that

produces quality wine is a

a very great country, a country that is

different from others because while

italy thousand maybe 2 thousand kitchens

Italian

France has 2 and Italy is

the sum of the vines that is a lot

higher than the sum of the vines of the

world imagine how important

This wealth is not over here

our wealth and diversity

we do not go by name of

origin

let’s go for three just for places

for the difference of the vines for the

difference of places for the difference

that the place itself from the difference to the

wine one chardonnay say it is a

international vine

but if this international vine that

it’s called chardonnay it does for example

a certain Sicilian producer and when

you drink it, you smell the zagara

how can we say that it is a vine

international one chardonnay who knows of

zagara from here I mean sing in

how important is the diversity of the

our country of our wealth and the

wealth that would have made the rich

country Italy if we had staked everything

diversity on our diversity

in art but the art of wine but art

of the quality food the areas that they make

the difference in our country compared

to the flattening of the perfumes and gods

we do not have the rest of the world flavors

Compete competition in this we are

the richest country in the world for the

diversity of our wealth and the

most beautiful thing that there were above being

the one that makes the skin crawl

when one begins to study wine

when you understand and understand wine and the

wine that is understood only if with a

two and a half years we work on it

you can not say this is good and

I do not like this

we did not understand the wine thinking that there

about 200 thousand people are counted

today they know wine and 61 million

people do not know what it is they do not know

what is it in the sense that they do not have

changed his life for the better

known in its traditions in the

its diversity as I said before but

above all known to quality

of the hundreds and hundreds of

possibility that Italian wine but also

of one of the world has to be heard

and make yourself heard

here is this sense this sense must

know the wine to tell it about the

to qualify for this

product is that a little

the figure of the sommelier ri in short, who

is that this man is not this now

who pours this woman’s wine to this

boy who goes to the wine in the

in the tavern in the restaurant but the

very similar profession begins

first of all it is hired at the

wineries the sommelier king

the one who sells the wine first is the

cobbler sold shoes sold

even wine today requires a somellier

to sell wine then an agent of

trade we have opened 8,000 wine bars

and taverns of our great-grandparents only

in the last 20 years

imagine this business

juvenile growing side by side in one

careful and prepared consumer because

enter this wine bar tavern from

money of the Tartars 7 comes in for

to associate particular wines of the

particular products are late in the evening

with his girlfriend

they talk about their things about their loves

of their affections while they drink a big one

wine while they drink a great product a

new a new system to switch from

evening and then bank write the newsstands today

newspapers are full of wine there

a lot of wine writing

and then there is the wine teacher you will see

how much as much work turns

around wine as well as that of

producer obviously that at the moment not

we are interested

and how much the producer receives from us

of inputs so we can tell them

what would you like what you would like a

careful consumer and give news to the

careful consumer of all that

is making a producer then a

through the real sommelier that

that acts as a referee in this game

wonderful that wine is wine

tells the millennial history of ddt

territory of course there is a story

that I’m not here today for the minutes that

we have

tell you even in the least

what is the adventure that has

brought forward the wine product in

these our last thousand years

but one thing is certain that it must be understood that

it must be studied that must be told in his

minimum details there is a south of the world

that comes out very well in the open

quality and we said but there is a south

of the world the new zealand the road and

Chile, Argentina and South Africa

doing well and doing serious things

and there is this international tourism of the

a very important tourism tourism

if less than if the data that was me

given in 2014 minus 22 percent e

quality tourism in the city ​​of Rome

today wine tourism is rising

fantastic we are two books that I have on the

my desk which are called rooms on

vineyard I see some resolved born with

of the monstrous crazy elegance the

beauty the professionalism of whom

manages these hotels that have the

rooms on the vineyards this territory

drawn from this italy

drawn from the lines is one thing

fantastic

then appropriates the wine of one

quality tourism that is waning

in the great cities of our country the

tourism wine brings tourism

call a number to come to

visiting the vineyard means visiting the

vineyard that will give the cellar to make some

tastings spend a day

different and above all buy some

wines directly from the producer

a producer that if you know him

when you go home you feel more wine

good is a world that must

fill with many circumstances

circumstances katie katie elevate katie

katie katie form and that make you

always understand that never is never finished

day not to understand

to understand wine better because wine

and the evolution in awareness that

he must transmit emotions to you

his awareness of transmitting gods

territories of the considerations of the

that this product does not stop

just a simple drink that does not

It is certainly a sizzling wine but

that there is a marriage to do

a marriage of love between food and

wine

this marriage is the combination of

food with wine and it would not be

absolutely possible to think that the

wine drunk alone is a meaning

meaning is really when he is

marry a food and there when we recognize

the quality and the way of matching the

food to wine because I have not done it before

because they have not discovered before that

that was the wine combined with this

dish is this dish could be

matched this wine and this is the

strength of a product that gives you the

mathematical certainty of the enthusiasm of

try if you know wine and if you know

the wine you know when you have to stop for

this reason we say that wine

it’s good it’s good because those who know the

Wine knows when wine should stop

it hurts

a French message to the children of 4

years is clear in school is this

two points

wine is good, wine is good

wine is an angel is not a devil

think that the children of 4 years then

go beyond the school cycle

and when they arrive in the trial, I think

around 16 years 15 years fourteen

so years are two years ago

years of wine at school for which the

dentist when he starts putting his fingers

in the mouth of the people he made two

years of wine in france and in italy

in the Italian school hotel school

a member of hospitality in five years

There is not even an hour’s schedule

less

that’s why my friend who has me

presented he said we did a lot

it is well done so much we

fact we have overturned for certain

aspects and spheres of non-knowledge

of wine where they did little because

the wine must be told at least for a year

and a half over 23 and a half years no

be true to make known the

territory in Italy of the world to do

get to know the kids

the effect that the product makes from the point

geographic view to ensure that

these guys do not abuse will never give up

a product as important as the

wine because it is too important and therefore

for this reason we try

desperately to arrive next day

day with word of mouth to tell

wine and try to reduce that

huge amount of people who do not

they know the wine and there are millions of them

60 million before

those that the saying but perhaps do not know

what is and there is not a fact of wealth

no, because wine does not cost, I do not have it

made the rich does not know the wine it

same and is not rich and include

because he is rich, he does not buy it because

it has no culture of wine

we have several episodes but not me

I tell it because maybe they are still aggravating

more the situation of this ours

country we try positive to go

positive forward is to try to

Know this product to love him of

respect it and make this happen

product does not become a negative fact

because the country is not yet prepared

to say aloud that wine is not

a denial

do you think that when I asked the

part minister to talk more about

green-line wine as a maurizio

martina pays this program the beginning

summer

I heard myself answer

a little farther when the palimpsest

it was already done frankly look at that there is one

regulation that the wine at noon

is in a protected band

here I do not do any

consideration if not the one I have

done to him we must change the

regulation there are too many ideas

strange towards the product

there are too strange ideas hurts

It does not hurt I do not care about it

it is interesting to know him that I am

it is interesting to know this aspect

natural this aspect of culture that

has our country and is to know

only that I want

nobody will then abuse a product if

it’s good if it’s an angel does not abuse

in front of interesting things the causes

of culture the great cultures

here I thank you for yours

I look forward to knowing him and

wine to love it

because wine changes your life in

better any trade went to make

in life

even the doctor the engineer will do

better the engineer and you’ll do better

doctor if you know lina and I wish you

always at this always for a lifetime

free your best bottles

only those people you love

thank you

[Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *