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Vaping: A Disruptive Technology | Daniel Giovenco | TEDxBlairAcademy


using an electronic cigarette and a

using an electronic cigarette and a cigarette or vaping in the past year

cigarette or vaping in the past year

cigarette or vaping in the past year everyone okay so it seems like every

everyone okay so it seems like every

everyone okay so it seems like every week in the news there’s a new story

week in the news there’s a new story

week in the news there’s a new story about e-cigarettes and vaping now vaping

about e-cigarettes and vaping now vaping

about e-cigarettes and vaping now vaping which is the act of inhaling a vapor

which is the act of inhaling a vapor

which is the act of inhaling a vapor that usually contains nicotine has many

that usually contains nicotine has many

that usually contains nicotine has many friends many many supporters many

friends many many supporters many

friends many many supporters many enemies and opponents and there’s a lot

enemies and opponents and there’s a lot

enemies and opponents and there’s a lot of people who are somewhere in the

of people who are somewhere in the

of people who are somewhere in the middle and don’t really know what to

middle and don’t really know what to

middle and don’t really know what to think about it so today I’m going to

think about it so today I’m going to

think about it so today I’m going to talk about vaping as an innovation a

talk about vaping as an innovation a

talk about vaping as an innovation a disruptive technology that if used by

disruptive technology that if used by

disruptive technology that if used by the right people and only the right

the right people and only the right

the right people and only the right people can ultimately benefit public

people can ultimately benefit public

people can ultimately benefit public health by reducing the death and disease

health by reducing the death and disease

health by reducing the death and disease caused by cigarette smoking so what is

caused by cigarette smoking so what is

caused by cigarette smoking so what is it disruptive technology well it’s

it disruptive technology well it’s

it disruptive technology well it’s something that unexpectedly comes in and

something that unexpectedly comes in and

something that unexpectedly comes in and makes an existing technology obsolete so

makes an existing technology obsolete so

makes an existing technology obsolete so we don’t see too many blockbuster rental

we don’t see too many blockbuster rental

we don’t see too many blockbuster rental video stores anymore after Netflix came

video stores anymore after Netflix came

video stores anymore after Netflix came in and kind of knocked it off course and

in and kind of knocked it off course and

in and kind of knocked it off course and disrupted it a lot of people think that

disrupted it a lot of people think that

disrupted it a lot of people think that taxicabs one day will be replaced by

taxicabs one day will be replaced by

taxicabs one day will be replaced by technologies like uber so what if there

technologies like uber so what if there

technologies like uber so what if there were a disruptive technology some type

were a disruptive technology some type

were a disruptive technology some type of innovation that can make cigarette

of innovation that can make cigarette

of innovation that can make cigarette smoking obsolete

smoking obsolete

smoking obsolete this has been the dream for decades to

this has been the dream for decades to

this has been the dream for decades to drive the smoking rate down to zero so

drive the smoking rate down to zero so

drive the smoking rate down to zero so today I’m going to talk about how in my

today I’m going to talk about how in my

today I’m going to talk about how in my opinion vaping could be that innovation

opinion vaping could be that innovation

opinion vaping could be that innovation if used by the right people so we’ve

if used by the right people so we’ve

if used by the right people so we’ve known this is no surprise to you we’ve

known this is no surprise to you we’ve

known this is no surprise to you we’ve known for over 50 years how deadly

known for over 50 years how deadly

known for over 50 years how deadly cigarette smoking is and in 1964 the US

cigarette smoking is and in 1964 the US

cigarette smoking is and in 1964 the US Surgeon General published this really

Surgeon General published this really

Surgeon General published this really pivotal report in which the US

pivotal report in which the US

pivotal report in which the US government formally stated for the first

government formally stated for the first

government formally stated for the first time that cigarettes cause cancer and

time that cigarettes cause cancer and

time that cigarettes cause cancer and many many other diseases it’s the only

many many other diseases it’s the only

many many other diseases it’s the only product that if you use exactly as

product that if you use exactly as

product that if you use exactly as directed will probably kill you right

directed will probably kill you right

directed will probably kill you right and the good news is that since 1964

and the good news is that since 1964

and the good news is that since 1964 when about 42% of Americans were smokers

when about 42% of Americans were smokers

when about 42% of Americans were smokers almost half of Americans were smoking

almost half of Americans were smoking

almost half of Americans were smoking men current rates are now down to about

men current rates are now down to about

men current rates are now down to about 17% and this is great news and this is

17% and this is great news and this is

17% and this is great news and this is because of things like educational

because of things like educational

because of things like educational campaigns to prevent smoking among young

campaigns to prevent smoking among young

campaigns to prevent smoking among young people policy changes like smoke-free

people policy changes like smoke-free

people policy changes like smoke-free air laws and increases in taxes on

air laws and increases in taxes on

air laws and increases in taxes on cigarettes and all of that stuff should

cigarettes and all of that stuff should

cigarettes and all of that stuff should continue because it’s

continue because it’s

continue because it’s really working but at the same time 17%

really working but at the same time 17%

really working but at the same time 17% of Americans are still smokers that’s 55

of Americans are still smokers that’s 55

of Americans are still smokers that’s 55 million people despite knowing for 50

million people despite knowing for 50

million people despite knowing for 50 years how deadly it is so even though

years how deadly it is so even though

years how deadly it is so even though we’ve made a ton of progress I don’t

we’ve made a ton of progress I don’t

we’ve made a ton of progress I don’t think we’ve made enough perhaps most

think we’ve made enough perhaps most

think we’ve made enough perhaps most troubling is that smoking rates are

troubling is that smoking rates are

troubling is that smoking rates are highest among populations that

highest among populations that

highest among populations that historically have been disadvantaged or

historically have been disadvantaged or

historically have been disadvantaged or discriminated against or experienced or

discriminated against or experienced or

discriminated against or experienced or experienced hardships so people with low

experienced hardships so people with low

experienced hardships so people with low levels of education low income certain

levels of education low income certain

levels of education low income certain racial and ethnic minorities LGBT

racial and ethnic minorities LGBT

racial and ethnic minorities LGBT Americans people with with disabilities

Americans people with with disabilities

Americans people with with disabilities whether it’s physical or mental war

whether it’s physical or mental war

whether it’s physical or mental war veterans all of these groups have

veterans all of these groups have

veterans all of these groups have elevated rates of smoking now it’s hard

elevated rates of smoking now it’s hard

elevated rates of smoking now it’s hard for anyone to quit smoking nicotine is

for anyone to quit smoking nicotine is

for anyone to quit smoking nicotine is unbelievably addictive but it’s even

unbelievably addictive but it’s even

unbelievably addictive but it’s even harder for people who experience daily

harder for people who experience daily

harder for people who experience daily life stressors who have worse access to

life stressors who have worse access to

life stressors who have worse access to healthcare who who have less resources

healthcare who who have less resources

healthcare who who have less resources available to help them quit nicotine is

available to help them quit nicotine is

available to help them quit nicotine is unbelievably addictive but what most

unbelievably addictive but what most

unbelievably addictive but what most people don’t realize is that nicotine

people don’t realize is that nicotine

people don’t realize is that nicotine itself is not deadly at all nicotine

itself is not deadly at all nicotine

itself is not deadly at all nicotine does not cause cancer nicotine does not

does not cause cancer nicotine does not

does not cause cancer nicotine does not cause lung disease it does not cause

cause lung disease it does not cause

cause lung disease it does not cause heart disease all it is is addictive

heart disease all it is is addictive

heart disease all it is is addictive so it keeps you addicted to all the

so it keeps you addicted to all the

so it keeps you addicted to all the horrible stuff that cigarettes have and

horrible stuff that cigarettes have and

horrible stuff that cigarettes have and this is the principle behind many many

this is the principle behind many many

this is the principle behind many many therapies that help smokers quit like

therapies that help smokers quit like

therapies that help smokers quit like like the nicotine I’m sorry the

like the nicotine I’m sorry the

like the nicotine I’m sorry the nicorette gum or the nicotine patch they

nicorette gum or the nicotine patch they

nicorette gum or the nicotine patch they deliver a cleaner form of nicotine to

deliver a cleaner form of nicotine to

deliver a cleaner form of nicotine to satisfy the addiction but they don’t

satisfy the addiction but they don’t

satisfy the addiction but they don’t deliver all those other harmful

deliver all those other harmful

deliver all those other harmful chemicals the problem with these

chemicals the problem with these

chemicals the problem with these therapies is that no one likes to use

therapies is that no one likes to use

therapies is that no one likes to use them they’re effective they’re pretty

them they’re effective they’re pretty

them they’re effective they’re pretty effective but no one likes to use them

effective but no one likes to use them

effective but no one likes to use them so what if there were a technology and

so what if there were a technology and

so what if there were a technology and innovation that could deliver a cleaner

innovation that could deliver a cleaner

innovation that could deliver a cleaner form of nicotine and that smokers were

form of nicotine and that smokers were

form of nicotine and that smokers were receptive to using enter vaping so in a

receptive to using enter vaping so in a

receptive to using enter vaping so in a newly released report that was sponsored

newly released report that was sponsored

newly released report that was sponsored and commissioned by the UK government

and commissioned by the UK government

and commissioned by the UK government the authors concluded that vaping is

the authors concluded that vaping is

the authors concluded that vaping is undeniably less risky than smoking and

undeniably less risky than smoking and

undeniably less risky than smoking and they start off by saying it is not safe

they start off by saying it is not safe

they start off by saying it is not safe and it’s not theirs exposures there’s

and it’s not theirs exposures there’s

and it’s not theirs exposures there’s chemicals exposures there are detectable

chemicals exposures there are detectable

chemicals exposures there are detectable levels of carcinogens in vaping products

levels of carcinogens in vaping products

levels of carcinogens in vaping products so it is not safe

so it is not safe

so it is not safe any means but compared to smoking which

any means but compared to smoking which

any means but compared to smoking which is the worst thing you could possibly do

is the worst thing you could possibly do

is the worst thing you could possibly do vaping is substantially less risky and

vaping is substantially less risky and

vaping is substantially less risky and they ultimately concluded that if you

they ultimately concluded that if you

they ultimately concluded that if you have smokers who have tried and tried to

have smokers who have tried and tried to

have smokers who have tried and tried to quit and keep failing or if you have

quit and keep failing or if you have

quit and keep failing or if you have smokers that just don’t want to quit

smokers that just don’t want to quit

smokers that just don’t want to quit have no interest encouraging those

have no interest encouraging those

have no interest encouraging those groups and only those groups to switch

groups and only those groups to switch

groups and only those groups to switch to a vaping product could ultimately

to a vaping product could ultimately

to a vaping product could ultimately reduce the risk of death and disease

reduce the risk of death and disease

reduce the risk of death and disease so now vape interest in vaping is just

so now vape interest in vaping is just

so now vape interest in vaping is just at an all-time high since 2010 when the

at an all-time high since 2010 when the

at an all-time high since 2010 when the first isse cigarettes entered the market

first isse cigarettes entered the market

first isse cigarettes entered the market google searches of the word vape have

google searches of the word vape have

google searches of the word vape have increased exponentially and in 2014

increased exponentially and in 2014

increased exponentially and in 2014 oxford dictionary named vape its word of

oxford dictionary named vape its word of

oxford dictionary named vape its word of the year

the year

the year number two was BAE you know like your

number two was BAE you know like your

number two was BAE you know like your significant other your BAE so we’re in

significant other your BAE so we’re in

significant other your BAE so we’re in this vaping craze right now and amid

this vaping craze right now and amid

this vaping craze right now and amid this vaping craze I started to notice as

this vaping craze I started to notice as

this vaping craze I started to notice as I was driving around my neighborhood and

I was driving around my neighborhood and

I was driving around my neighborhood and actually as I was driving into a

actually as I was driving into a

actually as I was driving into a Blairstown

Blairstown

Blairstown today I saw I’ve been seeing vape shops

today I saw I’ve been seeing vape shops

today I saw I’ve been seeing vape shops popping up left and right it seems like

popping up left and right it seems like

popping up left and right it seems like in every vacant storefront

in every vacant storefront

in every vacant storefront there are vape shops popping up so this

there are vape shops popping up so this

there are vape shops popping up so this has been the focus of my research over

has been the focus of my research over

has been the focus of my research over the past year where are these vape shops

the past year where are these vape shops

the past year where are these vape shops popping up because we know that there

popping up because we know that there

popping up because we know that there are way more cigarette retailers in

are way more cigarette retailers in

are way more cigarette retailers in places that have high poverty that have

places that have high poverty that have

places that have high poverty that have a lot of racial and ethnic minorities

a lot of racial and ethnic minorities

a lot of racial and ethnic minorities but no one really knows where the vape

but no one really knows where the vape

but no one really knows where the vape shops are popping up so I located every

shops are popping up so I located every

shops are popping up so I located every single one in New Jersey and you could

single one in New Jersey and you could

single one in New Jersey and you could see that from 2011 until now the number

see that from 2011 until now the number

see that from 2011 until now the number of vape shops in New Jersey has grown so

of vape shops in New Jersey has grown so

of vape shops in New Jersey has grown so so quickly and now there are over 130 in

so quickly and now there are over 130 in

so quickly and now there are over 130 in the state and this is as of as of July

the state and this is as of as of July

the state and this is as of as of July of 2015 so I’m sure there are many many

of 2015 so I’m sure there are many many

of 2015 so I’m sure there are many many more now so where are they located as it

more now so where are they located as it

more now so where are they located as it turns out as the number of cigarette

turns out as the number of cigarette

turns out as the number of cigarette retailers increases it becomes more and

retailers increases it becomes more and

retailers increases it becomes more and more likely that you’ll find a vape shop

more likely that you’ll find a vape shop

more likely that you’ll find a vape shop and this shouldn’t be surprising to

and this shouldn’t be surprising to

and this shouldn’t be surprising to anyone because these retailers are

anyone because these retailers are

anyone because these retailers are looking to attract smokers who want to

looking to attract smokers who want to

looking to attract smokers who want to quit right so no surprises here but this

quit right so no surprises here but this

quit right so no surprises here but this is where it gets interesting vape shops

is where it gets interesting vape shops

is where it gets interesting vape shops are located in predominantly white

are located in predominantly white

are located in predominantly white neighborhoods that have very low numbers

neighborhoods that have very low numbers

neighborhoods that have very low numbers of black and Hispanic residents so as

of black and Hispanic residents so as

of black and Hispanic residents so as the number of racial and ethnic

the number of racial and ethnic

the number of racial and ethnic minorities increases it becomes less and

minorities increases it becomes less and

minorities increases it becomes less and less and less likely that you’re going

less and less likely that you’re going

less and less likely that you’re going find a vape shop or vapor retailers and

find a vape shop or vapor retailers and

find a vape shop or vapor retailers and for me this is this is troubling this is

for me this is this is troubling this is

for me this is this is troubling this is potentially problematic because we know

potentially problematic because we know

potentially problematic because we know that vaping is less risky than smoking

that vaping is less risky than smoking

that vaping is less risky than smoking we also know that african-americans in

we also know that african-americans in

we also know that african-americans in particular historically have the most

particular historically have the most

particular historically have the most difficulty quitting they have the least

difficulty quitting they have the least

difficulty quitting they have the least amount of success quitting we also know

amount of success quitting we also know

amount of success quitting we also know that racial minorities in general

that racial minorities in general

that racial minorities in general experience social and economic hardships

experience social and economic hardships

experience social and economic hardships at higher levels in the general

at higher levels in the general

at higher levels in the general population so right now and we know this

population so right now and we know this

population so right now and we know this from national data right now the smokers

from national data right now the smokers

from national data right now the smokers who are benefitting by switching to a

who are benefitting by switching to a

who are benefitting by switching to a vaping product are white smokers so my

vaping product are white smokers so my

vaping product are white smokers so my worry is that this difference in access

worry is that this difference in access

worry is that this difference in access to a less risky product and difference

to a less risky product and difference

to a less risky product and difference in utilization rates can ultimately be

in utilization rates can ultimately be

in utilization rates can ultimately be worsening existing health inequalities

now vaping is at the center of this

now vaping is at the center of this really intense debate for a good reason

really intense debate for a good reason

really intense debate for a good reason it’s very controversial so there are

it’s very controversial so there are

it’s very controversial so there are undeniably benefits as I’ve discussed

undeniably benefits as I’ve discussed

undeniably benefits as I’ve discussed but there are also serious concerns

but there are also serious concerns

but there are also serious concerns risks that really concern me so on one

risks that really concern me so on one

risks that really concern me so on one hand vaping may one day eliminate

hand vaping may one day eliminate

hand vaping may one day eliminate tobacco use this is the goal it could be

tobacco use this is the goal it could be

tobacco use this is the goal it could be that disruptive technology that we’re

that disruptive technology that we’re

that disruptive technology that we’re looking for to drive down rates of

looking for to drive down rates of

looking for to drive down rates of smoking and ultimately eliminate it but

smoking and ultimately eliminate it but

smoking and ultimately eliminate it but many people argue well there are people

many people argue well there are people

many people argue well there are people who would have quit completely but now

who would have quit completely but now

who would have quit completely but now you’re giving them another option to

you’re giving them another option to

you’re giving them another option to just maintain their nicotine addiction

just maintain their nicotine addiction

just maintain their nicotine addiction vaping it can be seen as a form of harm

vaping it can be seen as a form of harm

vaping it can be seen as a form of harm reduction so yes even though people are

reduction so yes even though people are

reduction so yes even though people are getting exposures they may still be

getting exposures they may still be

getting exposures they may still be addicted to nicotine they’re reducing

addicted to nicotine they’re reducing

addicted to nicotine they’re reducing their own risk of disease greatly by

their own risk of disease greatly by

their own risk of disease greatly by switching through this product but these

switching through this product but these

switching through this product but these are new products the first ones entered

are new products the first ones entered

are new products the first ones entered the market around 2010 so we haven’t

the market around 2010 so we haven’t

the market around 2010 so we haven’t done those long-term studies necessary

done those long-term studies necessary

done those long-term studies necessary to determine the the long-term health

to determine the the long-term health

to determine the the long-term health effects vaping does not produce smoke

effects vaping does not produce smoke

effects vaping does not produce smoke there’s no burning of tobacco so so

there’s no burning of tobacco so so

there’s no burning of tobacco so so whenever you’re not burning something

whenever you’re not burning something

whenever you’re not burning something you’re not releasing all of those

you’re not releasing all of those

you’re not releasing all of those carcinogens associated with that

carcinogens associated with that

carcinogens associated with that combustion so there’s no secondhand

combustion so there’s no secondhand

combustion so there’s no secondhand smoke which not only is reducing the

smoke which not only is reducing the

smoke which not only is reducing the users risk of disease but potentially

users risk of disease but potentially

users risk of disease but potentially reducing the risk of disease for people

reducing the risk of disease for people

reducing the risk of disease for people around them like children of smokers for

around them like children of smokers for

around them like children of smokers for example but speaking of children these

example but speaking of children these

example but speaking of children these cigarettes and vaping products appeal to

cigarettes and vaping products appeal to

cigarettes and vaping products appeal to youth we know this we’ve seen the

youth we know this we’ve seen the

youth we know this we’ve seen the numbers climbing

numbers climbing

numbers climbing and this is to me this is very troubling

and this is to me this is very troubling

and this is to me this is very troubling because as I said in the beginning

because as I said in the beginning

because as I said in the beginning there’s there’s a certain groups of

there’s there’s a certain groups of

there’s there’s a certain groups of people who would benefit from this it’s

people who would benefit from this it’s

people who would benefit from this it’s not youth who may never have tried

not youth who may never have tried

not youth who may never have tried smoking but want to try vaping because

smoking but want to try vaping because

smoking but want to try vaping because it’s cool and it comes in flavors then

it’s cool and it comes in flavors then

it’s cool and it comes in flavors then they may develop a nicotine addiction

they may develop a nicotine addiction

they may develop a nicotine addiction and who knows switch over to an even

and who knows switch over to an even

and who knows switch over to an even more risky product like cigarettes or

more risky product like cigarettes or

more risky product like cigarettes or cigars so so this is very troubling and

cigars so so this is very troubling and

cigars so so this is very troubling and and this debate will certainly continue

and this debate will certainly continue

and this debate will certainly continue for for years to come

for for years to come

for for years to come in my view the best case scenario would

in my view the best case scenario would

in my view the best case scenario would be for every single smoker to just quit

be for every single smoker to just quit

be for every single smoker to just quit completely no nicotine at all that’s the

completely no nicotine at all that’s the

completely no nicotine at all that’s the best case scenario and when friends or

best case scenario and when friends or

best case scenario and when friends or family ask me what they should do that’s

family ask me what they should do that’s

family ask me what they should do that’s the first thing I tell them use every

the first thing I tell them use every

the first thing I tell them use every method available to you to try to quit

method available to you to try to quit

method available to you to try to quit but as we’ve seen that is not an easy

but as we’ve seen that is not an easy

but as we’ve seen that is not an easy feat because 17% of Americans that’s one

feat because 17% of Americans that’s one

feat because 17% of Americans that’s one in five almost one in five Americans are

in five almost one in five Americans are

in five almost one in five Americans are still smoking despite knowing how bad it

still smoking despite knowing how bad it

still smoking despite knowing how bad it is for you so for those people who have

is for you so for those people who have

is for you so for those people who have extreme difficulty quitting or who have

extreme difficulty quitting or who have

extreme difficulty quitting or who have no interest in quitting switching to

no interest in quitting switching to

no interest in quitting switching to vaping could potentially improve their

vaping could potentially improve their

vaping could potentially improve their health and improve public health and I

health and improve public health and I

health and improve public health and I want to conclude with a cautionary note

want to conclude with a cautionary note

want to conclude with a cautionary note that any innovation innovation is the

that any innovation innovation is the

that any innovation innovation is the theme of today’s talks any innovation

theme of today’s talks any innovation

theme of today’s talks any innovation not just vaping can only benefit society

not just vaping can only benefit society

not just vaping can only benefit society and lead to widespread societal change

and lead to widespread societal change

and lead to widespread societal change if it’s accessible and utilized by the

if it’s accessible and utilized by the

if it’s accessible and utilized by the entire population not just select

entire population not just select

entire population not just select privileged groups thank you very much

privileged groups thank you very much

privileged groups thank you very much [Applause]

”

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