so we’d look we looked at all of these initials this alphabet soup behind my
initials this alphabet soup behind my
initials this alphabet soup behind my name and what in the world does it mean
name and what in the world does it mean
name and what in the world does it mean my mother doesn’t even know okay
my mother doesn’t even know okay
my mother doesn’t even know okay and often this is the look I get fact
and often this is the look I get fact
and often this is the look I get fact many of it the front rows got that look
many of it the front rows got that look
many of it the front rows got that look right now okay what does it mean so I so
right now okay what does it mean so I so
right now okay what does it mean so I so wife I go ahead and explain myself I go
wife I go ahead and explain myself I go
wife I go ahead and explain myself I go ahead and I bring up this and people say
ahead and I bring up this and people say
ahead and I bring up this and people say I can’t read that
I can’t read that
I can’t read that well good don’t okay don’t it’s just a
well good don’t okay don’t it’s just a
well good don’t okay don’t it’s just a show this is what scientists and
show this is what scientists and
show this is what scientists and academics like to explain well this is
academics like to explain well this is
academics like to explain well this is what I do to one another no one can
what I do to one another no one can
what I do to one another no one can understand that I’m a double boarded
understand that I’m a double boarded
understand that I’m a double boarded tenured associate professor I’m a theory
tenured associate professor I’m a theory
tenured associate professor I’m a theory of genealogists that’s the study of
of genealogists that’s the study of
of genealogists that’s the study of bringing forth the beast who wants to
bringing forth the beast who wants to
bringing forth the beast who wants to know that okay you know reproductive
know that okay you know reproductive
know that okay you know reproductive Anatomy you say that you could be asked
Anatomy you say that you could be asked
Anatomy you say that you could be asked to leave a restaurant and if you teach
to leave a restaurant and if you teach
to leave a restaurant and if you teach job junior high sunday-school they will
job junior high sunday-school they will
job junior high sunday-school they will not ask you back if you mentioned that
not ask you back if you mentioned that
not ask you back if you mentioned that been there done that
been there done that
been there done that okay and so what’s the normal response
okay and so what’s the normal response
okay and so what’s the normal response to that you do what you do what we’re
to that you do what you do what we’re
to that you do what you do what we’re right in there living in a communication
right in there living in a communication
right in there living in a communication crisis and a communication question said
crisis and a communication question said
crisis and a communication question said hopefully today I can give you a little
hopefully today I can give you a little
hopefully today I can give you a little bit of an idea of just the first steps
bit of an idea of just the first steps
bit of an idea of just the first steps the first steps to take in dealing with
the first steps to take in dealing with
the first steps to take in dealing with that because is it any wonder with the
that because is it any wonder with the
that because is it any wonder with the way that scientists and people in
way that scientists and people in
way that scientists and people in academia talk that that people don’t
academia talk that that people don’t
academia talk that that people don’t there’s a there’s a there’s a
there’s a there’s a there’s a
there’s a there’s a there’s a polarization in that relationship
polarization in that relationship
polarization in that relationship between academia and the non-academic
between academia and the non-academic
between academia and the non-academic real world if there’s people not
real world if there’s people not
real world if there’s people not trusting not trusting what scientists
trusting not trusting what scientists
trusting not trusting what scientists have to say I dare not say it in this
have to say I dare not say it in this
have to say I dare not say it in this room but climate change could get people
room but climate change could get people
room but climate change could get people throwing things at me okay
throwing things at me okay
throwing things at me okay does that mean okay and other types of
does that mean okay and other types of
does that mean okay and other types of things and so so what do you what do you
things and so so what do you what do you
things and so so what do you what do you do in this in this kind of situation it
do in this in this kind of situation it
do in this in this kind of situation it isn’t important for the real world the
isn’t important for the real world the
isn’t important for the real world the lay public to actually understand what
lay public to actually understand what
lay public to actually understand what scientists in people in in the medical
scientists in people in in the medical
scientists in people in in the medical fields in the science technology
fields in the science technology
fields in the science technology engineering and math fields what they
engineering and math fields what they
engineering and math fields what they actually do is it important well by no
actually do is it important well by no
actually do is it important well by no other expert than Albert Einstein who
other expert than Albert Einstein who
other expert than Albert Einstein who this he said and he actually claimed
this he said and he actually claimed
this he said and he actually claimed this there’s a lot of things that Elbert
this there’s a lot of things that Elbert
this there’s a lot of things that Elbert Einstein was people say he said but he
Einstein was people say he said but he
Einstein was people say he said but he didn’t actually say but this one if you
didn’t actually say but this one if you
didn’t actually say but this one if you can’t explain it simply you don’t
can’t explain it simply you don’t
can’t explain it simply you don’t understand it well enough and so one of
understand it well enough and so one of
understand it well enough and so one of the great reasons to be able to go ahead
the great reasons to be able to go ahead
the great reasons to be able to go ahead and explain something simply is to try
and explain something simply is to try
and explain something simply is to try to do that as you understand it better
to do that as you understand it better
to do that as you understand it better you understand it better and why is it
you understand it better and why is it
you understand it better and why is it important that the public understands
important that the public understands
important that the public understands because the public is directly making
because the public is directly making
because the public is directly making impact on what type of research is being
impact on what type of research is being
impact on what type of research is being financed what type of budgetary
financed what type of budgetary
financed what type of budgetary decisions are being made for higher
decisions are being made for higher
decisions are being made for higher education okay and here’s the other
education okay and here’s the other
education okay and here’s the other thing is that I have people who actually
thing is that I have people who actually
thing is that I have people who actually like me that are in the room that’s a
like me that are in the room that’s a
like me that are in the room that’s a surprise okay but in the real world and
surprise okay but in the real world and
surprise okay but in the real world and if I can be the face of science if I can
if I can be the face of science if I can
if I can be the face of science if I can be that guy that they know and I can
be that guy that they know and I can
be that guy that they know and I can explain something to them so that they
explain something to them so that they
explain something to them so that they understand and trust what I’m saying
understand and trust what I’m saying
understand and trust what I’m saying that takes us a long way from the types
that takes us a long way from the types
that takes us a long way from the types of controversies we are experiencing
of controversies we are experiencing
of controversies we are experiencing today each of you in academia each of
today each of you in academia each of
today each of you in academia each of you if you’re in a technical field needs
you if you’re in a technical field needs
you if you’re in a technical field needs to be able to explain what you do in
to be able to explain what you do in
to be able to explain what you do in simple plain English
simple plain English
simple plain English okay so elevator statements okay
okay so elevator statements okay
okay so elevator statements okay elevator statements the same type of
elevator statements the same type of
elevator statements the same type of simple and concise statements that you
simple and concise statements that you
simple and concise statements that you can use in marketing or business
can use in marketing or business
can use in marketing or business people in the scientists people in
people in the scientists people in
people in the scientists people in academia can use to be able to explain
academia can use to be able to explain
academia can use to be able to explain what they do and and it’s important and
what they do and and it’s important and
what they do and and it’s important and so hopefully I can give you kind of the
so hopefully I can give you kind of the
so hopefully I can give you kind of the journey that I’ve been on
journey that I’ve been on
journey that I’ve been on and then also hopefully how that event
and then also hopefully how that event
and then also hopefully how that event might apply to your situation now of
might apply to your situation now of
might apply to your situation now of course we’re going to have a live demo
course we’re going to have a live demo
course we’re going to have a live demo here this gets a little scary but of
here this gets a little scary but of
here this gets a little scary but of course if you want to explain anything
course if you want to explain anything
course if you want to explain anything in the world one must do it with balloon
in the world one must do it with balloon
in the world one must do it with balloon animals okay so I’m just saying make
animals okay so I’m just saying make
animals okay so I’m just saying make sure that everyone has nobody’s gotten
sure that everyone has nobody’s gotten
sure that everyone has nobody’s gotten twisted okay that’s good okay so in
twisted okay that’s good okay so in
twisted okay that’s good okay so in cancer no and streetable
cancer no and streetable
cancer no and streetable careful that’s a little concerning
careful that’s a little concerning
careful that’s a little concerning anyway intentional and strategic
anyway intentional and strategic
anyway intentional and strategic communication okay what does it look
communication okay what does it look
communication okay what does it look like well first of all what does it not
like well first of all what does it not
like well first of all what does it not look like it doesn’t look like this this
look like it doesn’t look like this this
look like it doesn’t look like this this is a snake but only a child under the
is a snake but only a child under the
is a snake but only a child under the age of eight is going to think that
age of eight is going to think that
age of eight is going to think that thought okay it means a lot of other
thought okay it means a lot of other
thought okay it means a lot of other things to a lot of other people throw
things to a lot of other people throw
things to a lot of other people throw that out of our lives
that out of our lives
that out of our lives okay then of course let’s do a dog okay
okay then of course let’s do a dog okay
okay then of course let’s do a dog okay which intention I intentionally I go
which intention I intentionally I go
which intention I intentionally I go ahead and I made ears and I made a neck
ahead and I made ears and I made a neck
ahead and I made ears and I made a neck and they made a leg and but again this
and they made a leg and but again this
and they made a leg and but again this is kind of like what I did the snake
is kind of like what I did the snake
is kind of like what I did the snake it’s kind of like just using one word
it’s kind of like just using one word
it’s kind of like just using one word for what I do I’m a professor I’m a
for what I do I’m a professor I’m a
for what I do I’m a professor I’m a doctor I love that that’s the worst what
doctor I love that that’s the worst what
doctor I love that that’s the worst what vet when people say what war you were
vet when people say what war you were
vet when people say what war you were you in well I’m that the Naval Academy
you in well I’m that the Naval Academy
you in well I’m that the Naval Academy for day and a half true story
for day and a half true story
for day and a half true story okay but that’s not the same thing but
okay but that’s not the same thing but
okay but that’s not the same thing but here I’m going ahead and I’m using using
here I’m going ahead and I’m using using
here I’m going ahead and I’m using using some type of jargon or some type of
some type of jargon or some type of
some type of jargon or some type of techno speak or letters we’d love to use
techno speak or letters we’d love to use
techno speak or letters we’d love to use letters now okay what in the world does
letters now okay what in the world does
letters now okay what in the world does that mean
that mean
that mean and we get a dog but is it really a dog
and we get a dog but is it really a dog
and we get a dog but is it really a dog because each and every one of you has a
because each and every one of you has a
because each and every one of you has a different opinion of what a dog looks
different opinion of what a dog looks
different opinion of what a dog looks like okay this could be a rabbit or it
like okay this could be a rabbit or it
like okay this could be a rabbit or it could be oh this is my favorite part it
could be oh this is my favorite part it
could be oh this is my favorite part it could be if this works
it’s an anteater all depends on
it’s an anteater all depends on perspective but if I take a yellow
perspective but if I take a yellow
perspective but if I take a yellow balloon and I give it short ears
balloon and I give it short ears
balloon and I give it short ears intentionally I’d give it a long neck
intentionally I’d give it a long neck
intentionally I’d give it a long neck now they have horns too but I’ve left
now they have horns too but I’ve left
now they have horns too but I’ve left those out okay
those out okay
those out okay that’s the next CD and give it a little
that’s the next CD and give it a little
that’s the next CD and give it a little longer legs in the front then to the
longer legs in the front then to the
longer legs in the front then to the back and a little tail have to be
back and a little tail have to be
back and a little tail have to be careful with this one it’s a giraffe and
careful with this one it’s a giraffe and
careful with this one it’s a giraffe and actually if I take a black marker and I
actually if I take a black marker and I
actually if I take a black marker and I add marks to it it’s a giraffe now the
add marks to it it’s a giraffe now the
add marks to it it’s a giraffe now the fact is we now know genomically that
fact is we now know genomically that
fact is we now know genomically that there are three different species of
there are three different species of
there are three different species of giraffes but they all look the same
giraffes but they all look the same
giraffes but they all look the same okay they’re giraffe run free find the
okay they’re giraffe run free find the
okay they’re giraffe run free find the anteater okay so if we’re gonna go ahead
anteater okay so if we’re gonna go ahead
anteater okay so if we’re gonna go ahead and we’re gonna have intentional and
and we’re gonna have intentional and
and we’re gonna have intentional and strategic communication and that’s
strategic communication and that’s
strategic communication and that’s really important we all know that it’s
really important we all know that it’s
really important we all know that it’s okay to work hard but working smart is
okay to work hard but working smart is
okay to work hard but working smart is really important as we craft our message
really important as we craft our message
really important as we craft our message so in the three M’s of messaging from
so in the three M’s of messaging from
so in the three M’s of messaging from the American Association for the
the American Association for the
the American Association for the Advancement of science we’ve got
Advancement of science we’ve got
Advancement of science we’ve got memorable meaningful in minimal they use
memorable meaningful in minimal they use
memorable meaningful in minimal they use miniature but but I like minimal Oh
hair-trigger here Mark Twain if you had
hair-trigger here Mark Twain if you had a memorable who’s more memorable than
a memorable who’s more memorable than
a memorable who’s more memorable than Mark Twain and if you’re from Missouri
Mark Twain and if you’re from Missouri
Mark Twain and if you’re from Missouri you’re not allowed to remember anybody
you’re not allowed to remember anybody
you’re not allowed to remember anybody else okay it’s Mark Twain and Mark Twain
else okay it’s Mark Twain and Mark Twain
else okay it’s Mark Twain and Mark Twain once said let us endeavor to live in
once said let us endeavor to live in
once said let us endeavor to live in such a way that even the Undertaker is
such a way that even the Undertaker is
such a way that even the Undertaker is sad when we die yeah oh we’ve got people
sad when we die yeah oh we’ve got people
sad when we die yeah oh we’ve got people crying in the second row it’s amazing
crying in the second row it’s amazing
crying in the second row it’s amazing and the other thing is is that and again
and the other thing is is that and again
and the other thing is is that and again being enthusiastic whoa you know Ralph
being enthusiastic whoa you know Ralph
being enthusiastic whoa you know Ralph Waldo Emerson said nothing great could
Waldo Emerson said nothing great could
Waldo Emerson said nothing great could be accomplished without enthusiasm and I
be accomplished without enthusiasm and I
be accomplished without enthusiasm and I think that’s important meaningful ok
think that’s important meaningful ok
think that’s important meaningful ok meaningful well clarity clarity what’s
meaningful well clarity clarity what’s
meaningful well clarity clarity what’s what’s more clear than than a diamond so
what’s more clear than than a diamond so
what’s more clear than than a diamond so something that’s cleared somebody that
something that’s cleared somebody that
something that’s cleared somebody that understands what’s the signal
understands what’s the signal
understands what’s the signal thinking something okay what’s new about
thinking something okay what’s new about
thinking something okay what’s new about it okay what what what is what were the
it okay what what what is what were the
it okay what what what is what were the information gaps then what’s the impact
information gaps then what’s the impact
information gaps then what’s the impact it could be as monumental as curing
it could be as monumental as curing
it could be as monumental as curing cancer okay or it could be as simple as
cancer okay or it could be as simple as
cancer okay or it could be as simple as just gaining dis getting gainful
just gaining dis getting gainful
just gaining dis getting gainful employment how many of you want to get
employment how many of you want to get
employment how many of you want to get gainful employment
gainful employment
gainful employment oh well lot of you’re going to be on
oh well lot of you’re going to be on
oh well lot of you’re going to be on your parents sub paycheck still so
your parents sub paycheck still so
your parents sub paycheck still so that’s good okay not great goals there
that’s good okay not great goals there
that’s good okay not great goals there okay what can I say so at this point at
okay what can I say so at this point at
okay what can I say so at this point at this point as you take the memorable
this point as you take the memorable
this point as you take the memorable what’s memorable what’s meaningful and
what’s memorable what’s meaningful and
what’s memorable what’s meaningful and try to craft your message and again
try to craft your message and again
try to craft your message and again what’s the intended message must be
what’s the intended message must be
what’s the intended message must be intentional strategic research interests
intentional strategic research interests
intentional strategic research interests what’s the audience okay let’s just say
what’s the audience okay let’s just say
what’s the audience okay let’s just say research students okay initially I do a
research students okay initially I do a
research students okay initially I do a lot of teaching as well I do a lot of
lot of teaching as well I do a lot of
lot of teaching as well I do a lot of clinical work significance okay so we’re
clinical work significance okay so we’re
clinical work significance okay so we’re talking about chemical exposures there
talking about chemical exposures there
talking about chemical exposures there are a lot of chemicals that traditional
are a lot of chemicals that traditional
are a lot of chemicals that traditional experimental models have told us are
experimental models have told us are
experimental models have told us are potentially toxic to reproductive
potentially toxic to reproductive
potentially toxic to reproductive functions the new people are cringing
functions the new people are cringing
functions the new people are cringing okay but but the information gaps what
okay but but the information gaps what
okay but but the information gaps what are the risks posed to pregnancies
are the risks posed to pregnancies
are the risks posed to pregnancies by by the levels typical levels of
by by the levels typical levels of
by by the levels typical levels of exposure okay
exposure okay
exposure okay and so novelty I work with pigs which
and so novelty I work with pigs which
and so novelty I work with pigs which are a lot like humans and I have a
are a lot like humans and I have a
are a lot like humans and I have a teenage son and there’s nothing Eve’s no
teenage son and there’s nothing Eve’s no
teenage son and there’s nothing Eve’s no doubt in my mind that pigs are very
doubt in my mind that pigs are very
doubt in my mind that pigs are very similar to humans okay I just I’m just
similar to humans okay I just I’m just
similar to humans okay I just I’m just letting you know that and the
letting you know that and the
letting you know that and the confirmation the impact is that I can
confirmation the impact is that I can
confirmation the impact is that I can use this I can work with this model to
use this I can work with this model to
use this I can work with this model to demonstrate or confirm what chemicals
demonstrate or confirm what chemicals
demonstrate or confirm what chemicals pose a risk at very low levels of
pose a risk at very low levels of
pose a risk at very low levels of exposure that’s really important okay so
exposure that’s really important okay so
exposure that’s really important okay so minimal minimal Leonardo da Vinci I have
minimal minimal Leonardo da Vinci I have
minimal minimal Leonardo da Vinci I have enriched myself so much by working on
enriched myself so much by working on
enriched myself so much by working on this presentation Leonardo da Vinci said
this presentation Leonardo da Vinci said
this presentation Leonardo da Vinci said that simplicity is the ultimate form of
that simplicity is the ultimate form of
that simplicity is the ultimate form of the
the
the education and then of course there’s the
education and then of course there’s the
education and then of course there’s the kiss on his cheek to keep it simple and
kiss on his cheek to keep it simple and
kiss on his cheek to keep it simple and straightforward principle okay simple
straightforward principle okay simple
straightforward principle okay simple and concise that is the key for an for
and concise that is the key for an for
and concise that is the key for an for an elevator a pitch statement now
an elevator a pitch statement now
an elevator a pitch statement now minimal okay this is a hundred words
minimal okay this is a hundred words
minimal okay this is a hundred words okay
okay
okay hundred words I can I can recite this in
hundred words I can I can recite this in
hundred words I can I can recite this in about 45 45 seconds to a minute but
about 45 45 seconds to a minute but
about 45 45 seconds to a minute but based on its an in-depth research that
based on its an in-depth research that
based on its an in-depth research that I’ve done with students at the
I’ve done with students at the
I’ve done with students at the University of Missouri this particular
University of Missouri this particular
University of Missouri this particular hundred word presentation which is
hundred word presentation which is
hundred word presentation which is perfect for student doing a poster
perfect for student doing a poster
perfect for student doing a poster presentation okay and if you’ve done
presentation okay and if you’ve done
presentation okay and if you’ve done poster presentation that’s short but if
poster presentation that’s short but if
poster presentation that’s short but if you’re talking to somebody this will
you’re talking to somebody this will
you’re talking to somebody this will take you with a group of students in an
take you with a group of students in an
take you with a group of students in an elevator will take you from the will
elevator will take you from the will
elevator will take you from the will take you from the basement at the Life
take you from the basement at the Life
take you from the basement at the Life Sciences Building at the University of
Sciences Building at the University of
Sciences Building at the University of Missouri all the way up to the fifth
Missouri all the way up to the fifth
Missouri all the way up to the fifth floor back from the fifth floor down to
floor back from the fifth floor down to
floor back from the fifth floor down to the basement and back up to the third
the basement and back up to the third
the basement and back up to the third floor not very many people stay on the
floor not very many people stay on the
floor not very many people stay on the elevator that long okay
elevator that long okay
elevator that long okay there’s something wrong if they are okay
there’s something wrong if they are okay
there’s something wrong if they are okay be it be alert
be it be alert
be it be alert they have people on elevators yeah
they have people on elevators yeah
they have people on elevators yeah anyway but again how everyone feels so
anyway but again how everyone feels so
anyway but again how everyone feels so secure now then the other thing is we’ve
secure now then the other thing is we’ve
secure now then the other thing is we’ve got sometimes people are running late
got sometimes people are running late
got sometimes people are running late okay people are running late or they’re
okay people are running late or they’re
okay people are running late or they’re just some things you can’t talk about in
just some things you can’t talk about in
just some things you can’t talk about in public like most of what I do okay you
public like most of what I do okay you
public like most of what I do okay you can’t reproduction it gotta be a little
can’t reproduction it gotta be a little
can’t reproduction it gotta be a little careful on that
careful on that
careful on that so here’s really minimal okay there are
so here’s really minimal okay there are
so here’s really minimal okay there are some common chemicals that can prevent
some common chemicals that can prevent
some common chemicals that can prevent the birth of normal children healthy
the birth of normal children healthy
the birth of normal children healthy children whether it’s because of an
children whether it’s because of an
children whether it’s because of an effect on the mother the father or the
effect on the mother the father or the
effect on the mother the father or the child itself at typical levels of
child itself at typical levels of
child itself at typical levels of exposure I work with pigs that are a lot
exposure I work with pigs that are a lot
exposure I work with pigs that are a lot like humans to identify those chemicals
like humans to identify those chemicals
like humans to identify those chemicals that’s pretty straightforward in that
that’s pretty straightforward in that
that’s pretty straightforward in that that I can get somebody if they’re
that I can get somebody if they’re
that I can get somebody if they’re running away from me I can say hey hey
running away from me I can say hey hey
running away from me I can say hey hey there you go
there you go
there you go so how does this apply to you well here
so how does this apply to you well here
so how does this apply to you well here is the typical Furman University senior
is the typical Furman University senior
is the typical Furman University senior with her father the significance is okay
with her father the significance is okay
with her father the significance is okay you’ve you’ve gone ahead and been here
you’ve you’ve gone ahead and been here
you’ve you’ve gone ahead and been here for years
for years
for years what are you going to do are you gonna
what are you going to do are you gonna
what are you going to do are you gonna be able to support yourself and she says
be able to support yourself and she says
be able to support yourself and she says dad because I’ve gone to Furman because
dad because I’ve gone to Furman because
dad because I’ve gone to Furman because I’ve got deferment I’m gonna have
I’ve got deferment I’m gonna have
I’ve got deferment I’m gonna have gainful employment I’m gonna change the
gainful employment I’m gonna change the
gainful employment I’m gonna change the world
world
world whoa okay maybe she’s got to talk to
whoa okay maybe she’s got to talk to
whoa okay maybe she’s got to talk to Grandma and grandmas got a different
Grandma and grandmas got a different
Grandma and grandmas got a different life why don’t I see you anymore why
life why don’t I see you anymore why
life why don’t I see you anymore why don’t know why don’t why don’t you come
don’t know why don’t why don’t you come
don’t know why don’t why don’t you come to my house why aren’t you there for
to my house why aren’t you there for
to my house why aren’t you there for Sunday dinner well grandma I’m a
Sunday dinner well grandma I’m a
Sunday dinner well grandma I’m a political science major or I’m a prebend
political science major or I’m a prebend
political science major or I’m a prebend major and you know everyone’s getting
major and you know everyone’s getting
major and you know everyone’s getting older and we need to have good lawyers
older and we need to have good lawyers
older and we need to have good lawyers and good doctors for older people and
and good doctors for older people and
and good doctors for older people and she said oh great I’ll just send a pie
she said oh great I’ll just send a pie
she said oh great I’ll just send a pie in the mail okay and then there’s the
in the mail okay and then there’s the
in the mail okay and then there’s the prospective boss significance you
prospective boss significance you
prospective boss significance you finished your four years at Furman but
finished your four years at Furman but
finished your four years at Furman but the impact he wants to know is what are
the impact he wants to know is what are
the impact he wants to know is what are you gonna do for me what is your
you gonna do for me what is your
you gonna do for me what is your education going to do for my my company
education going to do for my my company
education going to do for my my company that’s that’s his that’s his emphasis so
that’s that’s his that’s his emphasis so
that’s that’s his that’s his emphasis so the next time you’re talking about what
the next time you’re talking about what
the next time you’re talking about what you do and you get this look okay and I
you do and you get this look okay and I
you do and you get this look okay and I get it again and again I’m getting again
get it again and again I’m getting again
get it again and again I’m getting again in the third bro think about different
in the third bro think about different
in the third bro think about different versions of your elevator statement
versions of your elevator statement
versions of your elevator statement think about the fact that we need to
think about the fact that we need to
think about the fact that we need to communicate in an intentional and
communicate in an intentional and
communicate in an intentional and strategic manner and to do that we need
strategic manner and to do that we need
strategic manner and to do that we need a memorable meaningful and minimal
a memorable meaningful and minimal
a memorable meaningful and minimal message so we can have a simple and
message so we can have a simple and
message so we can have a simple and concise elevator statement thank you
[Music]
[Music] you
”
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