I see you are a little complicated
not with time
exactly six days ago
someone asked me what has to do
neuroscience with innovation and I
I answered easy if you know how
works the brain behavior of
humans
so I can talk about innovation
someone who does not handle the difference of
her brain
verses the brain of the ami and to anyone
of you can not tell us about
innovation and whoever does it is
lying absolutely
does not mean that you when
are in a social meeting are going to
say how you do not know how it works
the brain does not know anything innovation
there is no casino either but
basically the term in neuroscience
for me it is the key to innovation
this sentence is pronounced by a person who
has 288 coefficient points
intellectual 88 points more than the
IQ of any
genius and when I use this phrase
to explain what neuroscience is
applied to the world of innovation
I was stunned as well they do not stop
hairs because I’m absolutely
convinced that it is very real and also
true someone knows who pronounced
This sentence is not that I also repeat is the
the smartest person in the world is
she the one the picture does not help much but
she does not call herself marilyn voice saban
an American woman who nowadays has
70 year old editor
columnist this woman argues that no
handles math can not do
large statistical operations and that
the key so that it had reached
have both level of intelligence is
relate or be socialized
and he said it about 45 years ago
Harvard has just published a study
does in this same year that is called
what is the key to happiness in
question mark ida took 75
seventy-five years old for
understand what this woman said 48
then and because nobody ever believed him
I ‘m surprised not and why not
they believed him
it’s not going to debate if it’s that
he told the truth or he did not tell the truth
the problem is that until today in
day we have realized that the
innovation consists of making us all
People with greater capacity
interrelate nobody if you can
have the ability to create greater
intelligence but social igss either
go to dinner on December 24 or the
December 25 that is approaching
texting and not talking to his family
saying or saying that the more we
let’s relate then smarter
they do not use the excuse either but it’s
this is the ability to socialize power
relate the one that allows us to create
a greater degree of intelligence and if this
it’s like that
It makes me think that technology
nowadays the social networks that is the
world in which we live and society is
designed to help us relate
let’s say to create relationships
interpersonal
but the fact that marilyn is the
smarter woman
let’s say the most
smart does not mean that men
let’s not be smart and I wonder
who is smarter he or she in
terms of ability to generate
interrelation and this is going to generate
in fact it generates a lot of debate about
all those who have a partner are not not
smarter men than the
women and neither are women anymore
intelligent that simple man and
we just have an architecture
cerebral absolutely different there
several
differences but categorically the
they put the following the first difference
is that the woman has the center of
speaks that neurocognitive mind is called
corpus callosum three millimeters more
wide that man which means that
is designed to actually speak if
you see when a woman is
testeando a watt sap realize
who always appears writing
writing by typing and suddenly
put a phrase you say to the great
but writing 20 minutes and just put
a phrase is because you need to have a
agility for speech
eye the man does not mean he can not
talk but it’s designed to
listen to the woman to a question how
facebook was created
the great invention of the last decade
because six bush is the great invention of
the last decade
let’s not confuse how a
kind of back trying to communicate
with women because I did not have the
ability to do it
one by one and today is the invention
that has revolutionized society and that
is the foundation of innovation to help us
be able to understand our language
that’s why when you know the difference
neurocognitive among the female gender
the masculine gender
basically understand what it’s going
all that innovation theme
good weiss china rawitch a woman
and here comes the second difference
because a woman tells it because the
woman is not designed to understand
maps women do not sell for the truth
just as we are not
designed to talk we’re
designed to listen and neither is
designed to create systems of
information
the man yes that is the second great
difference therefore the ability to
understand maps read maps is more
enhanced brain it in
her brain this means that the
technological trend today is
everything has to do with issues of and
his specialization is designed to
she and not for him
The third big difference is that the
woman has a memory of much greater than
long term than that of man
this also means that if you
they want to do harm
a woman or make a mistake with a
woman or a corporate brand commits
error of generating a bad expectation or
service experience the consumption of a
product or whatever even in
our daily life takes a long time to suffer
that’s why the woman knew an argument
with your partner takes time and after
times or years brings you up to what
before he had said he remembered when
I do not know what he says to the war because he does not
Forgive me, it ‘s designed for that
well it’s eye in terms of technology
I love this example because
it is also very true one of man puts
a hand sometimes almost always one chat
when he used a machete for a hand
and a finger like that basically managed and
another hand that his hand of as dark as
I’m going to say black why not and
what does this do not like
and those hands when it not only puts a
woman is what does that mean they are
these little faces because it’s true because
our communication system as
men is designed for a
simplifying the emoticons that you
they created dried by this and for that
so when I did not understand these
brain differences can do
allusion that even networks
social that is the basis of the
innovation in the world in which we live
the most powerful phrase and most
pronounced you vogue have
stamped in business terms it’s called
collaborative economy where it is
of looking to remove intermediaries like
well I saw daily applications like black
card and all this kind of apps that what
they do is not use intermediaries and
make a one-to-one relationship with the
people and this is what generates
basically in terms of business and
of reality of innovation
simplify the way of collaboration
between humans that is
help us socialize me terrifies me
when I see the statistics of the
economic commission for america
Latin multilateral banks where
they say that 57% of the population today in
day
female action and 43 percent
is male population in the next
15 or 20 years and I’m sure I do not
I ‘m wrong and believe me it will be
the economy is going to be dominated and
also sustained by women so
both the base of the next 15 years
and of the innovation is the population
feminine do not confuse all the
technology is going to be or is already
designed to include them in a language
of communication with women and to make us
more intelligent human beings and
marilyn said to make smart
you need to socialize
let’s start using our
technology our smartphone our
social networks and all the devices that
we can use to socialize and create
more interpersonal relationships because
is what will return us in our
next future is worth the redundancy
smarter people thanks
totals
[Applause]
”
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