
public the simplest and thinks that before
or here we do not get to each eye or
Percentage later we will return we will return
to open the son of vidal are the philologist
of training and professionally and eat
to the mine a pension that has sought
It gives all said the increase was not
lingua galega in different areas to
I’m going to post it to post it on value and that’s
what we will do here using a little
as an excuse a series of elements a
It shone of non- prime elements of the
IEV what looked falar from a bottle
of champagne a bottle of champagne
French therefore labeled in
French
question and who came out French very
few people you raised is wrong but it’s
possible that did not know French not
both see him running a bottle of
French champagne polo feito de estar
labeled in French because or that
communicates to lingua that communicate this
bottle does not fail through
intercomprehension but fai
mainly through the
identification gives rise to the place not
as I say friend meu they are a bottle
of French champagne that is not
tagged in French
distrust the next thing that
I bring are the cartons delight
it could also be a case or a
bottle of wine or even a sparkling
Galego or kept other things ging three
charges of the entity the three brands that
we can take in any
supermarket that are labeled in
question is that when we see the
eternal supermarket
we received at first sight
no late beats enteiro cen por cen not only
will exercise through the language
At first sight we perceive that leite
galego polo feito to be labeled in
galician not Galician products
galley food products
we identify those directly with
quality corn with an origin and made
through lingua fainos fainos power
we can detect at first sight
in addition as data a consello da
rag galician culture using advertising
from lingua gallega you asked
people prosecuted in China is going to say
Two cartoons delight a labeling in
Castilian and another titan in Galego but
14 leite and identical the same brand to
best sleep rhythm me’phaa quality of
the question is that although it is true that
to most people did not care what
55% in particular or there was 44% that
chose or cardboard delight that was
labeled in Galician that -2% stumbling block
for the delight labeled in Spanish
therefore in this case of labeling
or galego in no case remains but more
well otherwise galley human but not
I am something and identification and
identification of products through
of the language is not something that is given
label is a written language although
advertising is also given nothing
audiovisual not for this and move a
I announce a video sanlúcar vivo del
habitat like that with 105 he was fined with sofía
check mine
[Music]
the peace that came the cello that we bring
button collins and the most irresistible
of a pizza in piculín announced that
We can see the houses because it reaches
Televisions rooms
the television networks that reach
not entirely in our homes in
Italian or that neither difficulties nor
for to understanding rather the opposite
communicates through identification of
this italy ad we do not know what apex
wheaton report and stones pikolinos a
product and an Italian product in a
that button and had no carto
tell him he did not have cartoons to achieve
savings is announced some languages in
that there is a very high percentage of people
who knows Italian this as he did in
Italian pieces we can not see in
Car ads with phrases
German
lately many coffee advertisements in
English or or that already quite usual
perfume advertisements like some that
we see was not announced with juan millán to
japan from paco havana
if I then profumo giorgio armani
franz beni enzar isologo mine draws you
month and will end up chi yoga things are not going to
measure is home and insisted to young ladies
host we see ads every day in
Italian ads in English ads in
French and even announcements in English that
they give it that character of internationality
the products but with a French accent
set a double character of
internationalities or mesmo tempo that
facendo giving me character of the horizon
it was implemented that I bring a letter from a
restaurant a letter that is in in
Galego 6 could be from many others
now working Christmas etc or
restaurant coffee this case that put of
example that communicates entirely in
Galician through da súa web page
through to its inscription atravezada such or
also Shua letter or fai é with is
let’s say communication policy
moito mois alá alá to tell us that
or who feeds us or who is
communicating a restaurant
here is food from here that uses
products here and so did fai has not
arrived healthy through lingua e
facendo isto é or mesmo tempo giving place
in spite of us when we are of
tourists when we change own ford to
where we prefer to go gear or restaurant
that I have a big poster brings in four
languages I think that is not communicating
tourist this office this restaurant
is designed for you or we prefer to go
it will become a dali santa or restaurant that
fair to dali food or to vai agent
realism with this policy of
communication or the 61 corn restaurants
visited of the city of santiago by
part of tourism talking about tourism
took advantage of a typical tourist element
maybe you’re too typical but the one
want to use to give the data not
you know kaleme or most visited place
after the cathedral of the city of
tourist galley par excellence that
santiago the square of supplies square
supplies that communicate there advertising
entirely in Galician that is
labeled entirely in Galician that its
to lingua environmental floats peace and
environmental stars usa alleged etcetera
pois é or the most visited place by
of the tourists after the cathedral is
possible that he has embraced sos deiak
the Galician language is used but df a
his example so much belongs that appeal
tourist
the second data studies conducted there
we use for by turgalicia not that
I was trying to say let’s analyze boiler
vision of tourism brand galicia not
for potential tourists
no no outside nonfiction I’ve been in eight
Spanish coast cities waters
Portuguese to conclusions will be
the one in that follet study that those
potential tourists had to lingua
galley as an element that reaches
galicia a singular character that fai a
non- standardized tourist destination and for
so attractive
then the obligatory question because I’m
imos Agochar potential tourists or
that for the f 12 main attractions
that we have not only falar
food and tourism but
many other examples I bring a brochure
to read a communication company that
your company galley started to communicate
in Galego they make reference is true
here
efe feito of which company of
communications rem communication galego
fish an effect drag the rest
communication companies that also
they began to communicate in Galician for
to say that it is not we are also something here
this process we are seeing lately
banking for example cando as caixas
galleys were bought by capital
foreign communication strategy had
what to do we have to communicate that
we are still galegas we have to
communicate to quality intona banking
began to advertise in Galician is
trade that more banks already in which not
are we are implanted here to
communicate that
fisher does not through da through the link
another puncturing element onu that is a bit
a symbol that can be facer or aline
hollow to its activity a sack of wool
ferro that manages to update poñer
in fashion ‘physio’ through
powerful and more communication campaigns
adjusted 0 campaigns that are based
mainly in the identification to
through the link the souk this focus on a
little wants to symbolize or buy
approached the tongue also in this
creative update process
it’s something very similar to what we can see
how is my solo shirt that’s
they put on fashion and used with slogans in
in Galego that transmit that message of
let’s say it retraces something that surely
no other language not in another language
it would work
evo or seguinte element that an envelope of
sugar could be many other
causes could make or body leite
ulloa by point that we falamos before
give an example but I could do
many other things or who wants
symbolize that we are sure to see that we
they happen after many, many others
that is all products ideas and the
possibility of niche market
let’s put ourselves in situation there are many
people many companies facendo or mesmo
that same face here in castelar to
issues need cases or galego
could serve as an element of
differentiation of c
something happens we are about sugar because
agora cando and moss is very common
when we saw a coffee break a bar that
put an envelope of sugar with us
Motivating motivating corn phrases
be imprisoned and be good Galician
but it does not matter to issues facer
Sucre envelopes with stimulating phrases
in castellan I did not original facial in
galego é a differentiating element that
I could become an element
original insurance that exists between
corn creativity companies are you
many other examples occur
I ‘m sure that you will me next item or
ruled do do or who knew me or guabo
knows what meu pai knows or what to get
a transmitting usa sustains everything where
where he was content everything could be
failing da lingua too but in this
case we are talking about this this
ray gesture and finally a music CD
besides a cd of children’s music of
corn a cd music project attachment
it’s something mainly for three reasons
first because a lingua e is the language
universal no no problem for someone
that does not miss English to choose rolling
stones or u2 for example like a
problem
for the transmission through music
in addition to our country or a time when
it was thought that through Galego do not
could do everything the music was a
Once clear examples that could not be
fail seek galley of any style
suddenly we have a lot of quality
hip hop indie pop music theatrical rock
Reggaeton themes but nothing happens either
we do not have especially music lately
childish a tremendous potential
in an impressive quality
finally through the reason for this
cd cd projekt attachment or project stuck a
childhood socialization process in
Galego to unwrap on
language standardization services
of different concellos that symbolizes
that let’s say childhood socialization
what childhood the future citizenship for
so or what can you get that
a nosa lingua date not the future
these two elements that the falei e
tried to symbolize a little bit successful
potentialities to lingua galega pode ter
for communication of companies of
people services products
etc
surely a reflection that we can
to do that we can approximate
take advantage of the potentialities that
And let’s think about how to communicate that
You can use the Galician language
thinking about not thinking like tongue
support for the language but making a boy
and you’re thinking about how to benefit
of the expo are no longer worth many cases
It can be an opportunity to plan
communication topped off with everyone who
the vallecillo that were on the verge of a
road when a car arrived with two
people and with aspect of de
foreigners stopped to sail from the s
villar hey I ‘m English phil I do not know
he knew not to understand a foreigner according to
she comments in search of france nothing
They are also not speaking Italian
fillón there were foreigners I do not know how much
that I would not get the signs
seeking and ripped chin said
I or craft for and time dad looks for
important to know languages
I said I country because this guy carries
lew the question
to issues like conclusion that
effectively knowing languages is very
important but you can do and
identify background place what is being
it is also fundamental
thank you very much
[Music]
”
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