an idea that what you do not know about what or
who are we going to see as it progresses
the presentation
first to locate me in 1995
I am 17 years old , I am afraid of him in general
to life complete a year earlier too
fifth year when it is typical to make lists
of the most popular the most athletic
the most this little bit of chance method
the classmates who are doing the
list of those who were going to do nothing in the
life sauce and even cruel as a child
17 years old and he mentioned my name
It obviously bothered me but I did not
it bothered me so much that he did it
bothered that bottom felt they had
reason
we go back to 95 in the acb I did not know
still which way to choose but then
the usr are general it is my turn to be
expose I stand in front of the public how
do now
in this case there were 98 people and when
I have the smooth sheet to expose me
he entered terrible fear
I just got paralysis
in fact at this moment it puts a little
nervous but at that moment it was a
strange paralysis
in fact he broke the role he had in the
hand what I had to present
pulverized I do not know what I said anything bad
so the teacher introduced me me
he said that if I take things seriously
but literally from that day
that fear took over the rest of the areas
of everything else that had to do with
socialize and share
additional to that they tell me that I have to
work to bring in the house had
let’s say that two obstacles I did not know that
I wanted to study I did not know what I could do
work and I did not even know I could
I could do it
I evidently said that I can do it already
what whores agora that was left with this and is
there where I start to think or art counts
that the creative part or the part of
connect and start to make idea arises
when they need to leave
ahead that is as normal as it is in
my case to evade responsibilities
the first idea I called survive and
got a job that is easy that
I did not have much contact with people
talk about san pedro in college
there are photocopiers and there are sodas had two
roads or so pies or do
photocopying and making it easier to
this photocopy request work
I sent my curriculum by curriculum
understand school and school because
had of curriculum I have put
photocopier for such a huge device
like 80 buttons I was afraid
obviously but in this case it was like
easy as I discovered that for that
kind of things if I could have skill
I quickly settled in to the scheme it was
pretty monotonous photocopy of people
it arrives as you students in that
the 90’s were cloning people’s books
photocopy exactly the same books
everything all illegal but it was the business
especially medical students who
they arrive with their 500- page book
the challenge was who finishes us faster
be between that guild
the fastest photocopying was like god
truth I said good how do I to be
photocopied the fastest
obviously and I liked that because if
well I still had the doubt of not knowing
what did he want to do
I started to be sure that if I did not
I wanted to be I did not want to be someone who
he just did his job normally
through the machine I think you are
looking for Internet 95
that was a lot of others at that time
obviously they are not as follows
and it’s cover and at that moment
mechanically photocopying is consists of
two touches with this hand from the book with
it touches the green button turns the page
touch green button
no matter how hard he forced me, there were 14 copies
per minute
how to break that barrier I discover that it
touch the button watch video in automatic
the machine starts to pass the light or the
ok practically works alone I get
I weigh it I put the green button
I get two free hands I have the
complete book and so agree that
movement
obviously it could be like that to get
14 cups per minute to 44 copies per
minute will be the god of the photocopy
obviously interesting because it was what
that I also liked is that I learned that
in the end it is what also generates a
general ascent salary
in fact they pay me super well that moment
compared the most people but above all
this apprentice that what could he could
always expect something more than
I was doing
years later I follow and put in photocopies
and banesto but I feel like as
stagnant as they make more water to
from that
At that time, he works for a job
place to another always with printers
additional to that was going to be dad it touched me
be dad
I said that I was afraid or not that I was shy
this obviously I had to be a dad
it adds as a difficulty to the
theme
at that time internet 91 read in
internet that there is something called blogs
block as 2005 first wave of
blogs a platform that one could
make a page and write and comment and
and and show for someone like me that
has returned to the university and there was
chosen to journalism
by the way today the university studies
journalism
but he did not do group work
everything that had to be expose to
speaking in front of people they did not
I simply asked the points where
always spent about 180 minutes 20
Group points made us just because
because I could not stand in front of the
people talking was more than just journalism
and shame this interviewer
asks people evidently had a
Blogs severe problem
I see it as an opportunity they have already
occupied the need if I do my job
if I write maybe someone
I wish an important sign newspapers
never television evidently a bed
He killed me to do and I could have
eventually in a job of
sportswriter those who do not have
have to talk a lot and settle in the
on that side and write no
it happened
There are obviously blocking as as
delegated as a hobby but the point
initial starting that was to poke the
head
let’s say it was fulfilled for example
he has a little followers
I say the name but is called today
tsonga I know do not blame me be there
wrote the blockade and relegated to the year
next it was already obvious that I had to
face that problem that I had already
I was 29 years old
ebadí the problem is the fear had to
face the ones above all had complaints of
sabotage myself and that height was already
a more serious issue just now
there were people that I got to
interviews that I got to email me
he said if I write if I call not what
toward
I decided in this case and to force myself
serious to try it had contact
with this advertising
I’ve had to work with them on
the part printed at that time had
a famous huge has broken paradigms
for certain publicity and a day that passes
by bus
I see her painted with a quinceañera
I’m going to find out about the agency
I see that it is a consolidated company that
it’s great that there is work the best
people
evidently this nobody combined with
my self-esteem
so how do I work there
it will be like a dream
over time it was too much
frustrating topic and a Sunday and I’m going to
work I’m going to write an email to
owner is the place I did not even know
who was bush that the direction of
mail I put the address in the mail
what I thought was this gentleman of
receive about 150 emails per day between
I work people who ask for help
students you have to say is stop
so that they do not see again and that too
take as an advice idente mind
when they write someone who has to
say about pep so you can see again
send it on our Sundays that it gets
one take the existentialist angelic and
listening to Sylvio send him waiting
that something would happen they had no hope
the two days he called me they called me
interview and for me was embarked as
the joke lie I’m not calling
this one do not call me get the interview
I had media design according to I did not know
exactly put and they tell me what
we are looking for is a creative the best
agency the country
we are so creative and did not have
experience as editor
I remember that as I said it was like
unique opportunity I already knew that it was
and I could not almost want to beat the corn
in heels is raising to give me the
hand and say goodbye and on impulse and I
I write I have a blog I remembered the
block had I had done is a
calosfrío I have a blog
I write but it goes on like that it goes like that
calm this takeoff
I showed him the rock he read 45
post and he said he is hired to that
height was even more terrible you’re not
happy as they call to discover the day that
I came to work today and casino me
truth push me to go
and from there I can say that I
that my life changed a lot during the
years I was in this agency
I grew up professionally I grew up as
person was already obligated because he
I was looking for it myself
I worked with good teams I had people
very good that he taught me everything to people
good with which you can also share
and I think more important
I learned to live with fear at the end
of accounts I took it as something positive
every time I felt it related to that
I was doing something to change for
well what was in that moment
doing or just got me into
know something different from mine I did not see it
as something that blocked me but
as a way of saying type is something
I’m doing something I want it to happen that
there is present
in fact at this moment it’s here until
here with me but I can just already
control waited for it throughout
time that is missing the limit to time and
obviously after five years
I wanted changes and some changes like
diamond denote possibility in life
it was rather what follows what I can do
that could other things be
doing is important because it was not
matter that I can not do but that
I was losing and with this complaint
other than the work that I had or
let’s say everything at this time for
that moment he had stopped going with
my parents could pay my school
son was already an apartment and had
two bikes and based on purchase
buying votes at the end and yy
I decided I put a challenge on everything
I learned marketing advertising, I’m going to
apply to something that I invented from scratch and
become a leading brand in its
market in its niche and it was like that
strengthens in freedom and without is a
platform that is managed in three networks
Social on the first page
let’s say it talks about advertising
Costa Rican who is focused on the
Costa Rican market
evidently, he has also played
other markets but today and today
has more than 10,000 followers is point
of reference has become a
exhibition window for all people
new the medium has allowed me
relationship with other people love
open opportunities and open to
collaborations is an employment exchange and
I really like it because people
It has evidently become part of his
routine the public people then understand
very well with a platform that is
depending on them for that they were
happening good things
I went to work as a general manager
creative in the agency at that time
Well, to this day, let’s say that the most
currently relevant its director
creative but at that time I was
was with abbas is as dead is if
There is an interesting doubt that more
can invent is it like I eat
I felt that that line did not want
lose the next interest and you have to
be not boarding
Here the protagonist is my home and
I’m even me, my landlord tells him not to
is going to renew contract because he believes
apartment to other people that are going to
pay double
You have 15 days to leave the
apartment was a super foreigner
super 10 when the process starts all
complicated
I do not know if it happened to them to go looking for
apartment be by the newspaper be in
Internet
one has left with the space car in
the neighborhoods that it seems that the police
they call the police one because nobody and
all space looking for an apartment and that
it can not be possible that it is so
complicated to find apartments I already have
600 dollars for an apartment myself
You should do they are looking for
departments to offer melo I already have
600 dollars for an apartment must
exist a page or something that is like that and
gypsy to exist because I do not and
that’s how he says I have for puntocom
I contend for it was the city that
I’ve been moved by the ones that have most
taught when I told people about
obviously everyone said that
devised
is I said mark zuckerberg to buy
but about one billion
he sent her to compete in the challenge
intel latin america than o de fifth
between 25 but nobody jumps the silver me
I went to a bank and boarding and the loan
pay for the platform and that is the great
lesson that I learned the idea as such
lose idea is just a small part
of everything that can lead her to have
to be successful
I thought that nothing else with raising the
page
obviously people and say god that
It says that there is no one, it’s me
doing doing things to make it
a lot of traffic on the page
this one arrived few people but in the end you
realize that there is no plan b or a
investment plan o and time spent
the project tooth to mind at this time
We believe that this one is on standby but
yes it was interesting the kind of
opportunities that opened me again
for then and curiously after
of six years in the company
the concerns come back let’s say there are
as a wear and I face a
interesting situation last year that
is employed had I believe that has never
unemployed state
technically I did not have work the
relationship is over
the next day I got in like the fbi
curious because they entered the fears
that had long ago left
although there was smell or if there were
plans there was a name
the feeling is simply without
work and know that and from that day
is not generating an expert income
as well as certain fears that I believed
already forgotten but if something has learned
during all these years was to have a
plan b internet because internet is everything
I found a platform where
big brands is called reaches the
page
the great brand raise their brif and put
Contest creatives from around the world
the book is to feel people hand their
proposals and the brand chooses the winner
after two days he is unemployed and I
I’m going to put
I’m going to choose a brief I’m going to
find a salary can participate between
150 proposals of the world I got the
news that I won that million
television that I made in conjunction with a
partner who still worked with
the one that I feel like working and that
limits the project called and told ma
we win we beat everyone and they
we win the Russian because there is a Russian from the
platform always a use that scares
the Russian was the one who earned the most
contests so much so that I stayed in
first place and the rest was 2nd 3rd and 4th
commanded like five proposals
we won and the interesting here that’s the
plan B
no matter what happens have
a plan eventually along with this I
gave tranquility the satisfaction of
good already generates an income I can believe
that a cat can negotiate
quietly
the next step next step was
have my own agency got
they contacted me two partners we negotiated
well it was a very good decision and it is today
day is anagram that has eight months of
function officially and it has been
a more satisfying experience of
my life in can really cost me
say like he does not have his own given
your own agency but it is what is
happening now in what I am and what
What I want this to do is break a
advertising paradigm
they talk about paradigms and that ‘s what they say
that the more time is spent, the better
is the idea that can come out of a rally
that is a lie is simply a
something that nobody has analyzed
what people sit there at a table
to say that we think we can think of
IDU and 78 hours are no more than an idea
15 days
the previous idea the one of jack to
we did it in three hours we were two
people
sitting focused with clear information
and concise and with a north and why not
expect to create tools and I’m
working on a creative assistant a
bot that eventually now that I see it
me so much the presentation had no name
but it has each as a felipe I’m going to
call felipe felipe is fed
let’s say that in real time of all the
information that can not give you that much
educational as people planning as the
information that you can pull on networks
by keywords such as
studies and market analysis of
consumer trends
all that can feed him to felipe
when he shows work that is what he is
but as of March the beta a
creative you can sit with felipe loop
which does not deconcentrate that does not arrive
not stained nor been and that is always
Attentive to felipe you can indicate with
keywords
what are the issues you need in
this moment explore felipe
Obviously what we are looking for is that
reduce the time generated by new
creative paths and that become
that part of that scheme tools
I want to study to speed up
what is the creative process as such
to prime I would like you to stay with 2
with two things or maybe three and it’s something
that I have learned with something these 22 years
and that’s what really catches my mind
first they no longer discriminate and those
real cheeses any of us can
have a good idea
anyone can have a great idea not
you need
let’s say that a super academic degree
It can be the photocopy that is
it happens to put a weight on forgiveness for
the sun by a piece the photocopier
or it can be the agency owner that
contract and to do something of
drink and david
we are all able to generate
ideas
you just have to be restless and
Go curious and know something
everything that at this moment you
they do not do it
there is a different way also of
make it only try it and have the
force to transform us life and that
they still make them more powerful
the heavy photocopier the mail that
You send a Sunday
the landlord who wants to throw all that
kinds of things detonate ideas so
hopefully that idea is achieved that those who
I saved it and above all I saved it from
that enemy that is there and is the one
less suspicion because a new one has been made
goal
[Music]
the spot neither seismic or minor out
[Music]
[Applause]
[Music]
”
Be First to Comment