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Uma nova narrativa empresarial e um lucro que pode ser admirável | Andrea Fortes | TEDxLaçador


Next Tuesday, 18th

two years ago, exactly what I married

for the sixth time with the same husband

I explain is that for the milestone the day in

that he decided to marry me and the day of

change facebook status too

they count

It is a little overdone but the fact is

that there were many marriages and two of them

they were in love

the first was a spiritual treatment

we came to a retreat in a

carnival and made a surprise wedding

for us

yes there is surprise wedding is not

It’s only the surprise birthday for me.

It was the wedding that was worth the most.

more intense so it was very crazy

then had the civil church church

Catholic not to be boring to

family and finally we made a

party for friends and family

that they should know that the

married people

and it was also in the morning so I saw the

hand is very symbolic for me has a

Unexpected Resurrection Story Ever

I figured my story is going to

passing by was not familiar with

practically viamão and today I ‘m here

then this is very symbolic and

true the fruit of these marriages all

it is also here that it is carolina that

She is my little teacher.

in fact, carolina has inspired

very much and helped me to rescue my

inner child and to see myself as a

good curious observer that I am

and that’s what I came to tell you

a little bit of this curious andréia that

is seeing some cool things for

That’s how Miguel said I am.

communicator

but I’m a lot of things and I have

discovered that I am a good connector

of people I put interesting people

in touch and of the good thing and I convert

with many people inside and outside

companies

a lot of people actually the middle

Psychologist unwittingly so this is well

cool and what you can see is that

regardless of whether we are wearing a

corporate clothing

we are in essence the same beings

human beings in search of a reason for our

existence

This is the biggest one we’ve talked about.

before it happens independently if I

I touch my badge or not and it seems

there is a button on and off

and it’s not true, people are everything

connected this story that tell us

of interdependence apart from the whole

No network

makes sense of truth is not

not a joke

What I’ve seen out there is a

great existential emptiness of people

independent of companies

I have the privilege of living with

people of m different types and ages

different moments of life

I know, for example, a lot of president.

companies with their sixty and

few years 70 years that arrived there in the

top

they have money they have

have a position of them has a huge void

inside them i have access to boys

20-year-old prodigies who are super

restless wanting to do something

different they want to undertake

they are not proud of what the

parents did not want do not want

build the world just like parents

They did but they did not know what to do.

they also have a large void has

a person I ‘ve been talking to a lot

who has helped me to understand these

things that is oswaldo oliveira the guy

of the networks that we talk about and oswaldo me

tells a really cool story that has

other empty ones out there that have everything to do

with things that were said today by

example artists who have had the

to live their arts from an early age

and that they did not make the sock and that

reach the age of 60 are sorry

because I do not have to live

on the other hand there are the great

large professional entrepreneurs who

they are making the socks for one day

artists and they do not

arrive there some infarate before and such

so the feeling I have is that

is not or is and that we can not

stay waiting to do this and have

things that do not tell us also have

things we’ve done in the

automatic

by the way we have lived very

not for example when the

people are going to open a company

we make a social contract we

we should have a business name for

exist while companies

in fact we should have a reason

to exist as people as well

It would be nice and we’ll get it.

company I go on automatic call it

lawyer do that bureaucratic part

super boring I put a reason there

social social wants and I never stop

to think why it’s the one that makes me

want to start a business with

all the difficulties the matter

problems and such, and I forget that I am

talking about people and that I’m going

work for people

the social contract is a social contract

contract I do for society

Something else they tell us does not seem

to be in a company today in

Day is ugly and sin is booty

as if only what’s out there is cool

So I ‘ve been talking to a lot of people.

who is tired of debt

companies that want to undertake

I’m going to kick the bucket and I’ll drop everything and

I’ll be happy out there, we out there.

and in here they are the same thing

companies are mirrors of our

souls who are restless are

insecure people are afraid

I will not say that all companies

be really wonderful see

a lot of complicated stuff and I think it has

many people who really should not

put energy into some companies that

they are predators in fact but why not

try to undertake within a company

a structure that already exists and try

his processing agent of that undertaking

so I think there are some things that

they are wrongly told that they are wrong

within that story comes rather

theme that invited me to talk today

which is the one of the admired profit and

deserved our andré as it is so

speaking one thing that is sin profit is

sin goes to hell who has a profit

sorry people it is not so there is a 20

years , a concept emerged that was never

so current

josé carlos teixeira moreira what’s new

an office improve before

built a concept and such that

called valid companies

according to them a company is valid

when it is genuine when people

have a real desire to do something

nice thing when it gives pride of being

within that story

within this concept of vacant companies

they created the value constellation

which are the stars that help

companies to become valid and a

of those stars is that of profit

admired or deserved as well as andrea

who will profit and who will be

cool

remembering companies are a piece of the

us us companies

the same thing goes all over and such when

we are not well money for

example we are owed and such

We do not stand up, it’s not

sustainable

nobody looks good due to the bank

nobody is happy and not in the parties

of us we even use this type

of terminology in our lives

personal

I invest in seen in that relationship and

it is not profiting

or else I’m feeling exploited I

I am worth more than this the human being in

a creamy form he needs the

recognition and the

money is part of it

we know people are living

a real life that I can not reach

in the restaurant sing a song

popular songs is a really cool person

and I believe in the world that has not

money so the fact is not that

The fact is how I do it minimally.

helping to build a company that

When society profits, do you think it’s cool?

You know that cool friend that we have

When he gets on well in life, people

Are you happy because we are happy to

This guy has done well in his life, he studied

This is how much money he’s going to make

With that money he will make a

lots of good stuff

he is going to travel he will do others

he will grow as a person

then this concept of profit admired

this story that’s out there is

in that sense insofar as

this money serves to replenish

an energy will rebuild things that

are cool to feed this

chain we’re talking about a life

real

So, how do I do this?

anyway not

Ah I have seen many new people

companies that are genuinely

worried about doing cool things

I would tell you that they are

few because most companies

is very lost so the machine

kind of ate the people they lost

a little sense but I would say to

You who have people in here are

making a revolution and cleaning

companies that are traditional to

they would have everything to be troubled

is happening and requires a super

The courage to do this is very easy for me.

I was winning with my profit and that’s me

I have the courage to start this.

starting from scratch is easier but

there are sines

but which make a lot of sense and are

happening and we can

minimally rescuing everything that was said

here pick up on our inner dreams

and help to make it happening the

companies and hopefully expect it to

yes profit so that we can

turn that profit into good things

so a little out there I think

It is happening that the great

deconstruction being said

here today the things that we have

since it’s all changed

It’s not me, I work. It ‘s me.

I also work to exist

I also work but I have others.

things work simply helps

that I will subsidize a dream with this

she has money to do things

but it is not only the financial

at stake and what if work does not

if the job does not become a

better person

change why in any other

work somehow we will be

remunerated in order to

to get what we need to

buy the basic things you need

not luxury

so I think the big question

this inversion of values ​​that is

happening and how do I deal with

them but then how do we

Andrey, how do I know if I

I have a nice company if there’s a way

how did I build how

I observe is this way that I am

following makes sense but wakes up

and I see that I’m not losing

Time I have to really change.

It’s no use thinking about it one way.

rational again

imagine arriving in carolina or you

reach their inner children who

are asleep and chat

they tell the story of profit

Look, only my daughter, our company.

earned x millions this year this is very

good for the financial market goes

to move actions and such

she will look will speak ah but there are

other rights we do this and

These are the great truths.

indicators that will show us if

What we’re doing is doing

meaning if this profit is actually

admired except etc adds always

work, I ‘m a valid person if I

I’m making sense to myself.

begins to compensate for counting things

that happen inside that company

within this corporate world or not

and begins to count

stories that like people

it’s the people who are in there

how I feel being in there and

there my people the main indicator

It’s going to be the tone that you have.

telling and the way this story goes

start making sense to you

if at any given moment you

stop and look out of your carolina

their inner children and to shine

eye, then it’s all right

This is it, thank you.

[Applause]

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