Four
[musics]
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Today is Kobayashi Asahi I came from Germany
I am designing European typeface in Germany
It is made in European typeface, that is, alphabet abc
The real thing that I am moving to here is not this I made
I played a bit
The Fu Tteyuu and events at Tteyuu this tower saw this this internal use or Atten of
I have no idea.
Perhaps most people thought that thought
Just a little playfully making the actual Ted’s logo here and there as well
It’s the middle one
Choose this orthodox form for this dare among various fonts
I am making a logo
The reason why I chose this thesis in
For example, there is something the logo wants to convey
It then Toka than not is’ s scary story or with’m talking to listen calmly, for example,
Well it’s trustworthy content
I want to express such a thing with this logo
But it is not expressed in the form of peace of mind or your words
I would have noticed immediately out of place ones Tsu funny in what Well strange
But it is too ordinary to use the usual usage and there is no attention there
For example, it happens that it may not be suitable for Ted, but various fonts
There.
For example I Toka or cute children received a result or medieval Europe of the story
There is a sense of quality, fashionable or such
There are lots of fonts suitable for directing. If you meet the purpose, you will want to use it
Choose a font such Fu thing about Although this is are making Well now the slide
There is a menu
There are hundreds of designs in the graphics application and you can choose among them
I will
There may be few people who know about design work as fonts
But there must be people who made it
New fonts funny fonts
You will want to use different scenes
Then when I decided to create a new font
Something I it is a designer to make a call and the font to do the designer
First
I do not we have to realize there is a serious thing two contradictory things at the same time
For example, if the letter is a, it is important to be able to read in a
I do not invent the shape of the alphabet by myself
It will not be useless unless others can read it
so
The font designer’s a is so it must be in a form I have seen somewhere
not
But on the other hand it must be in a form that everyone can recognize as new
It is fighting against that contradiction
I won the Grand Prix of the global Western font I made in the 1990’s
It is a font
I won another Grand Prix with this and another next font
There were several categories and I thought that the hurdle was the hurdle
I applied for the body typeface category
Because it is a body font, you can not do such a strange shape
In in Kotono some form seen somewhere that may have read somewhere
Well basic authentic
Even if books can be assembled , winning the Grand Prix is recognized as new until now
You will be told that
Actually fonts are used in various places and it happened to pass through by way of example
But I found this brochure when I went to a school park in Belgium
Yes I like this veteran designer who used my fonts for this American example
Because it is so
Book designers are sent along with appreciation letters along with examples using my fonts
Was
So this is my font when I won another Grand Prix of my second time
This is the Netherlands Well this was invited to a German company in 2001
I have been directing the design of the European font ever since.
Now
I am not a Japanese .
In addition to not do anything in Well born of bilingual
Easy-to-read European fonts that never came out of Japan until 29 years old
making
The first time the first work of the design of it I was interested character to character in general from the time Well small
I was designing the feeling of Japan
So I met Hermann Chap’s book on the left side
After reading it this will be like studying with Mr. Chap if you study a pen
Directly below to go to so I thought to paper might be whether European font is found
When I was walking around the city of London at the small bookstore I found this picture on the right
Adrian is the sound of frutiger
Read these books that you read the thread Well character
I feel I understood a little about what you see on things
Many people told me that Japanese people can not do Western fonts, but I
Beneath I thought I can
Even among Japanese people there are lots of people active in the global stage
For example, there are conductor orchestra conductors or chefs of Western cuisine
And in Germany company to Japan
I was able to work with the master of the design I was longing for
I actually learned a lot from them and saw the fonts that I made and they were satisfied
Got it
so
It is probably that I can see that I have seen so many things hard in England
I guess it is because you think
Walking around the city
I went to a craftsman digging a stone to study or studied a book of beautiful typography
I did it
I do not think I could understand everything at once, but from seeing it as anything
It is 1990 that I came back to Japan
When I got to the airport in Japan, I saw the surroundings and how Japanese English sentences look like something like London
I felt like that
I always thought that I wonder why the appearance is different to use the same English
I thought about what would be such things as readability and reading rhythm
It was
Ah ah ah
Well here is a university so let’s experiment a little with this word dog bar key
It is a relatively long word, is not it? Well it is not so
right
In fact this is the form of the word
Hold out the contour
I grasp it and understand the word with that.
Well if this shape collapses it is hard to read
Each character can be read but it is a bit difficult to read as a chunk of words
Another thing but the sense of rhythm is also important. If the letters are printed in black then it’s hard for that
White part between letters and letters
This portion is also difficult to read after all if this is to spoil even I’d very important
Well this rhythmic feeling can be relieved
The sense of rhythm is, for example, the stride when walking without consciousness
It’s like something
Not that kind of mon would jerky in galvanized iron If you try something something this by force
Is not it
Characters are also the same
A lot of information in the town and the airport and the city
I have a sign
oh dear
There is a person who makes this This is someone who makes this character
Not be considered until there you very much in
Actually, for example, when coming to this venue today many people
Looking at the guide and that’s why I am here , but what kind of font is that ?
Do you remember how it was shaped ?
Perhaps I do not remember it . That I did not remember that it did not matter
With no problem there was no problem
The problem is removed in advance Made up who make the sign of the font designers and Kako
That’s why
so
As you can see well the struggle also looks at these things in Japan
A woman named a designer of this European typeface, having a somewhat disappointing way of being used
From the view
I also read the book as long as the designer also puts it in a normal life
If you go into the city you will see these signs too.
The Fu that Do I think we may already be a little what Toka improvement
think
In Europe in recent years fonts that considered this investigation are becoming mainstream
I used a font called frutiger that is used in airports and stations around the world
The sign
It is getting bigger I got out on the picture a while ago
Ah Tian full tear-san has created
Fonts that are commonly used in Europe took wide punctuation, or space, of letters
It’s a design
Still engulfed firm character in Japan will mainstream feel
But yes in the upper or let a little comparisons were answered say helvetica
I want to call frutiger
Well, if you take it as clearly visible separately, neither can be read without problems
Maybe I do think even in the evening
Think about bad weather conditions or such conditions
Simulation with a slight degree blur
I will try it.
I think when something like this at once as is seen coming out is a difference in the morning to read the
Well Germany will receive results of these experiments and will be used for instructors etc. in 2013
A font called Tier is announced and there is recommended font tree strike there
In Japan, you choose a wide range of phones etc. that are strongly involved
Moreover , because it does not fit on the bulletin board, there is a tendency to shorten the entire sentence from the left and right already
However, it is not easy to read
In the autumn of letters and letters it seems like a useless space I feel like this too
It is about the same again once again
However
You can also fully understand that the width of the left and right are limited
For that reason
Although there are kinds of fonts well- known as Condensed
Just because I did not shrink left and right, the font designer pre-
Is it adjusting how it looks when it is shrunk?
Say whether you are what kind of adjustment
Well this is the h which the vertical bars also made of the same thickness of the horizontal bars
Do not you see the bars thicker?
Well, can not you see the horizontal bar falling a bit, then this is due to the illusion of the eye
Sometimes leave by removing the illusion of the eyes to true in
Or
If you crush this cheering from the left and right , it will be a beautiful base, is not it
You should be comfortable with your eyes calmly shaped in advance to shape that you want to fall naturally
It was a pleasant correction for those eyes
Condensed bodies are using it like this in the United States, for example
Germany advance this but that is pretty long Toka name of the road
I mean that using this shortened content zone to the left and right
Choose a decent such a font not to adopt reduced from select a wide font
Is not it
How about this Tokyo example
Is this a bit easy to read
This has been organized in such a Fu though Shibuya of the bus stop of a Tokyo
this
Emma
Switzerland in frutiger earlier
When I replace it with frutiger I saw in the highway example
There is a word that is right for a right person just by slightly changing the typeface
Just choosing a typeface will make it look beautiful like this
It will be easier to read
By the way, even this alone has become sufficiently easy to read but one more thing
There is a hint to make this easier to read, right now I will combine all this with capital letters
However , if you combine it with upper case letters and lower case letters
That person is more readable
Well it is easy to understand in a moment because it clearly understands the shape of the word
There are various types of fonts. This is an example of Switzerland
Expression of the word as if it were voice when
I will give you
One’s number
Such a not so noticeable when not needed but stand out when needed
There are also people who make fonts
I would like you to remember here a
Such Fu in various contrivances have been hidden but is a label that is usually passed casually
That you are
Remember here I would like to return home Thank you very much
[applause]
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