hello i decided to start with
this slide because it gives me the
feeling of time that dresses us
constantly and transforms ours
present in the past what I am
saying right now if it is already
taken away the current
I am a fan of fendi
science fiction I like the idea of being able to
change the time to pull it
unfortunately, however, shorten this
we can not do it however we are from
millennia and in the last 100 years
you have become really very good at
measure the measure of time if there
think
it’s part of our life of all
days from the appointments the systems of
geolocation that work
obviously with the time then we leave
stay the chapter maps that could
do not even take them where you want
we can consider it a metronome
absolute of our life not a
religions has no boundaries
but it positions us perfectly in ours
river of time that is a one
position is present and past and future
unlike the animal realm we humans
we live depending on the time I make you
an example on your left is the
my radio radio controlled at the
your right cat and daisy not right
It came very well because all the
Sometimes I was trying to make the photo
to smell the goal both me
they wake up every day at the same time
I forgot to put the alarm on there
he would think daisy to turn off the alarm
press a button to stop daisy
I assure you that it can truly be
unpleasant
I have to feed her when there is
change from summer time to daylight la
wake up alone she does not want us
tens of days to adjust it also to
another defect
she does not distinguish days of the week
Saturday and Sunday for all
days are the same then every day
she wakes me the same time if the
Saturday on Sunday wanted to sleep a
moment more
go would still wake us up
this because because I will do this to you
speech because the measure of time me
he always fascinated approached mine
dad who sent it to me and then also
my brother is a family of
watchmakers and then I will tell you one
po our story when I talk about mine
craft
the mental image that has the most
part of the people is just this one
workbench with several scattered pieces
here and there with a light tools
ancient and an elderly person who works
white hair because the elderly
conveys experience wisdom into reality
there are also many young watchmakers and
even women who do this
craft and those that once were the
shops have become
workshops
here is this
it’s a picture of one of my areas
our lab laboratory we
we consider the clean area where they are made
the fittings where there is also an area
purified from dust as you see the
very changed workbench are
changed tools there are computers
in the last generation of its own
specific to our work and this
it’s a change that has brought
benefit to all in particular to the
final users
you have to think that pope started to
work at 16 years in a period for
horological enough important
so it has faced the years
fifty important because at the time
the watchmaker was the one who built the
clocks but there was not actually one
figure of a repairman watchmaker there
mostly of the experts of
mechanics who did a little of both you
they looked at the clocks but they also repaired
the cameras repaired them
pendulums repaired the sewing machines
and often in different contexts
also because the first clocks are yes
appeared in watchmaking but also in
optics due to the relevance of the
measurement tools
think that the first wrist watches from
woman appeared at the end of the
eight hundred early twentieth century
because women did not have a pocket
and they were small jewels to keep
on your wrist to see the wristwatches
man
we have to wait for the first war
world where obviously for needs of
war was not possible to extract from the
pocket see the time and then have
he began to put it on his wrist
imagine the pilots of the plane are year
the cloche a cetara take off impossible
to start to find the production
industrial but we have to wait for the
end of the second conflict
then the historical period of the 50s
It was a somewhat revolutionary period
they began to produce the movements in
series and pope has faced this
world that for him is not always
passionate and still the passion with
of the firm principles that are a little bit
pillars of our company e
that we continue to keep today and
they have been used to carry on the
our business
one of these is the concept of a pioneer
a pioneer is one who discovers that
invests in himself with courage that
trace the paths ahead of others and
he who tracks the path because i
others then come behind and him
as also other watchmakers has
I began to think of relating
with the watch factories in Switzerland
to understand if there was a possibility of
create synergy as a watchmaker in the area
obviously dealing with the
companies that had begun to
produce but which essentially never yes
they would already think to find some
Watchmakers available to do the service
in many cases even if they ever had
thought
they told me why we start now
sell what we care
in fact it was just this the
period in which there are better fabrics
relationships that we still maintain today
because the service is a part
fundamental of everything here
what I consider a circle that is
must close the manufacturer lengthens them
hands on the territory with the service
form the technicians these offer the
service to final customers and the
service satisfaction allows
strengthen the brand
how many of you have ever wondered when
they buy something
oh my God what will happen to me if by chance
it breaks because I do not want to bring
bad luck
actually things can
work very well but sooner or later
something breaks so we are not
not even us
and in this context he managed to
create the prerequisites one of the prerequisites
main for the creation of the
own company
obviously this is one of the
ingredients invest in knowledge
a principle that I believe is fundamental and
from my point of view it must be seen at 360
degrees
I explain myself not necessarily in the
your skills but feeding the
your desire for knowledge and
especially your knowledge
looking beyond what is yours
work
it often happened to me to do this
to attend, for example, courses that
they are not relevant to my profession
I’ll tell you a secret before being
watchmaker I studied computer science is
just the fact of having developed
certain attitudes of analysis is me
very served on the farm to plan
just workflows and strengthen
especially what was the job that
he had already started papa
be innovative, oh well, one says
great magic word though
innovation is also done with small ones
things for example us when I
obviously I have always lived in the
dad’s workshop because daddy had
the home-related laboratory now
we have a new office but it is clear
that is at the end I was always in the middle and
we must take into account that at the beginning the
repairs were managed with the
hand-written envelopes the register of the
loading and unloading all procedures
they worked but they carried away a lot
so we introduced some
work processes of the workshops that there
allow through barcode and anyway
the use of non-IT
take time away from what we do
better our work is not only
talked about the flow of the entrance beth
exit from repairs but for example
we have strengthened a system that
allows you to keep informed the i
our customers on the situation of the
repairs that sends text messages if
the clock is ready is also sent
others if by chance they had forgotten
to come and get it but not just for the
business customers those who turn
to us since we do service
even the jewelers for example there is a
portal that allows you to interact with
us 24 hours a day, seven days a week
even when we are not at work for
this because because it is fundamental
give the best customer service
always in the spirit of innovation
we thought a few years ago
a new entrepreneurial adventure
we were talking about the courses is the
training my brother and I have
made of modeling courses
three-dimensional cad and then we have
acquired in the company by 3d printers
and also of the milling machines
three-dimensional then small cnc
maybe you could say you are a
watchmaker, that is what you need these
means
instead they were fundamental because
we can make little ones
equipped
we do it on our own and we also have it
created machines that are exclusive
our experience in our work
experience having to deal with
the catchment
we are obviously facing the
public to the final customer
we listen to the needs and this
experience we have not even reversed
in a new business idea
we have created our own line of
designed clocks designed by us
created by us the fruit of the great
experience we have acquired with i
customers who told me I can not
see the time well because the hands
they are too small that he told me not
I see the date but often when
we deliver medical watches maybe
comment the date I do not see it then
these were important inputs
for us
experience tells me an aspect there
they are customers and a percentage
not so small as they are usual
buy watches from
exceptional performance type able to
to go
I do not know the abysmal depth
incredible or be subjected to
very strong magnetic fields
vibrations which are usually not used
the clock in these contexts because
they are afraid of ruining it like seeds
buy a beautiful off-road vehicle but
I was afraid of making a driveway
dirt what they gave us these
customers have made us guess that
there is a market niche where it is lacking
a product because innovation is done
also going to fill a niche of
market where a missing product is followed
your passions
this according to me is the most thing
important in absolute because I see it
in Pope who worked for him was one
great passion and also are
excited to say so too we children
we follow
Follow your important passions
because you will be able to work without it
fatigue feed the flame that is
lit inside you will succeed
really to get past any
stumbling block
we have always made treasure of
this way of thinking and year after year
every time we reach a new idea
it is discussed in the company
and in fact we are in the process of their own
in the next week to launch
also a project on the platforms of
crowdfunding what I can tell you today
be more black invested in knowledge
Be innovators execute your
passions but above all remember that
time and the greatest resource there
it was given and I personally there
I wish I knew how to consume it wisely
thank you
[Applause]
”
Be First to Comment