time and go back 12 years
we would see a very different world from the one
we are living in this moment 19 of
April of the year 2005
I remember the date because it’s the day
of my birthday that was celebrated the
proclamation of Pope Benedict XVI in
the square of san pedro de roma
just a few years later in the
headquarters of the father’s proclamation
francisco in the year 2013 we could see
that indeed our world has
changed
it is an image that speaks for itself is
an image in which we all feel
identified
the mobile is with us at all times
and everywhere and is the motive that we
allows you to learn differently
communicate differently grow from
different way are not just a few
are not just geeks are not only
the tekis the most advanced those who
they share this experience has
changed to all is a transformation
really universal has changed to
our customers and therefore obliges
to companies to strengthen their channels
digital and communicate in a way
digital with all its customers and has
changed to employees and changed
the way in which you work within
the organizations is a
transformation really interesting and
exciting in which he is touching us
live in this moment because this happens
transformation happens because it
conjugate a series of elements of
technological origin that produce
disruption of any of the elements
that we have mobility on the screen
‘cloud the big data the internet of the
things each and every one of them have
ability to change everything
but it’s that when you put them all together
this effect occurs for
channeling an equation or of
digital tsunami or perfect storm
as I wished I baptize
presentation in case we were few
only a few years ago he has joined
this shaker the intelligence
artificial
the match in learning and the capacity that
they will have the machines to follow
surprising us
many of the things that we think a
machine was never going to be able to do
actually the power combination
of computing new algorithms
based on neural networks
and volume of data will allow the
machines keep doing things that
we never thought that they were going to be
able to perform and again this
will bring an instructor element inside
of the equation and also all this
transformation behave or follow
a matter of linear type
after 29 in the 3 after the
2004 on the 8th and the 16th on the 32nd
and this can be a little mathematical
it is actually supported by a
series of laws that have been fulfilled
also for a few years the most
known is probably the law of
moore is a law that has now 52
years and that in summary and
synthetic comes to say that every year
We have computer processors that are
twice as powerful as those that
we had the previous year and when
multiply by two after about
years interesting things are produced
when we take 30 linear steps we arrive
from here to the end of the room when
we go 30 exponential steps
are a billion pesos yesterday came
thinking what has happened to
example in communication networks
how do we connect to the internet in the
year 95 a modem of 2,400 per second
how do we connect to the internet
today with an optical fiber
100 megabits per second
we have multiplied by 40 thousand if
We compared the floppy disk and bought a
pendrive
we have multiplied by 500,000 the
storage capacity we have
and if we compare the density of
screens and the kind of screens that
We also used 20 years ago in
computers and the ones we have today
we talk about millions of times more
powerful from a point of view of the
resolution and the number of bits that
manage
interesting thing about this concept of
potential is that we are at
beginning of it
we are not far from it at the end there is
many people who think that this of the
potential has already happened and that for
So from now on things
will be more linear or that this from the
transformation has already happened and that in
reality what comes before is
much easier is not going to be like that
we are very at the beginning of the curve and
therefore we have to generate
attitudes and we have to generate
capabilities that allow us
face an environment that is going to
keep changing and changing to the
speed that indicated with
anteriority
all this generates the famous disruption and
I ‘m not going to tell you about the schuberts and
the airbag saw past with the
blockbuster and what happened to the
kodak with all those companies that in
a certain moment have been
displaced by digital giants that
they come with different business models
many of them what they have done is
try to catch that perfect storm of
technologies and rethink everything to think
what is possible to do when all
we have a mobile that accompanies us in
every moment that is possible to do when
I have infinite computing capacity
in the cloud in a pay- per-use model
or what is possible to do when I am capable
to generate a perfect segmentation
using new big data algorithms
to customize the products and
services that I offer my clients already
same user
this is so it is absolutely real of
the 500 companies that formed the forbes
about 70 years ago the fortune
500
there are only sixty-one left we talk about
400 and peak among companies can
completely gone and that they have
been displaced by another type of
Business
this does not affect only certain
industries affect all the
industries and all the companies in
all the countries of the world
google is not a google exception
also faces this need to
transform us digitally by very
we have been successful to
now and by very digital are native
digital that we are within the
company we are also obsessed
with maybe today in this room there
someone who is thinking a way
different from doing an algorithm
artificial intelligence or a way
different from designing a google maps or from
think about what functionalities
than having a mobile phone and so
So what we have to do is
prepare for that environment of change and
you seem potential that commented
previously the way to do it
bet dramatically for the
innovation bet on innovation
disruptive to bet on innovation
simple for innovation increase
for innovation in day to day
bet on innovation not only in
The R + D no bet
innovation in each and every one of
the employees that are part of
our organization
and that is true in business is
exactly the same in a personal capacity
for any of you is what
it means to rediscover ourselves reinvent ourselves
rethink
in this context of change and
transformation transformation
continued the elements that generate
innovation are basically the
combination of these two people and
technology may seem like a performance
very simple but it’s actually
we simplify and without city samos are the
two elements that innovation produces
within an organization of part
of technology probably not us
we forget because this innovation
it sounds something quite technological and it ‘s
truth technology plays a role
fundamental and if we remember what
I was saying earlier is the
technology one of the main
elements that you have generated
digital transformation and therefore
we have to understand and bet on the
mobility by big data by the
robotics on the internet of things
for all the technologies that are
changing in an accelerated way and following
this law of power types but if I
You ask me to keep an element me
it was clearly with people a lot
more important than technology in the
background people do not stop being the
creators those who buy those that
rent or those who design the
technology that your companies
they want to have in google and probably
most of the companies in the
who asks and 6
everyone agrees that
the people are the most important thing
however, it is often easy
say it and not necessarily easy
execute it and in many organizations it
says but not necessarily practiced
or at least it is not practiced with the
forcefulness with which probably
we have to do it if we want to
true that our company is
innovative and that can face that
digital transformation
if we talk about people being what
most important the processes of
recruitment within
organizations are absolutely
fundamental are probably the
most critical business process inside
of an organization
it is not a good symptom as well as part
of your professional future
you are with a company in the
that in the beige contracting process
errors lack of rigor lack of
professionalism or they are simply
too simple processes in google
we can take three four months in
hire a person
because we do that because people
are the most important thing is the process in
which we are identifying which one is going to
be the talent that will bring us ideas
that allow the company to be
absolutely innovative within the
organization and they are rigorous processes and
they are processes in which they participate
many people not only resources
the entire organization participates
and they are very systematic processes very
documented but what we think are the
process that you have to have if you really
We are talking about hiring the
main talent for our
organizations
we try to incorporate people
brilliant within the organization and
we try to incorporate people
not to tell them what they have to do
but so that they are the ones who say
google what do we have to do
to remain a company
innovative and transformative
many times he told me the other day and
I liked the comparison many times
we hire chess players to
then treat them as if they were
just chips on the board and that’s
a huge mistake the worst thing you can do
at a certain moment to catch people
with talent people with restless people
wanting to change the world with desire
of questioning the status quo
incorporate you into your company and
start doing micromanagement or a
absolutely centralized management that
kill the person and clearly not
allows innovation to emerge within
of the organization
we need tools that allow
channel the passion of employees
within the organization elements that
at a certain moment allow to take out
the best of each one of us
we have a rule by which
an employee what he needs is a little
of infrastructure since we would be
talking about good offices and
computers system but above all
plenty of room space for each
of those people do not surprise and take what
better of itself by providing innovation
within the organization
that has not changed many years I think
that what people are the most
important in companies is something from
you could always practice more you could
practice – maybe now it’s still
more relevant because the need for
innovation is much clearer and in a
transformation environment not what
it’s different is that the models
organizational are outdated they do not serve
the hierarchical models
the hierarchical cadres we are very
well when you could predict
perfectly the future and you knew that
We design a product is manufactured on
product and solved the needs
that at a certain time
had its users today that does not work
the world has become complex you know what
we refer to the world with the initials
look for volatile and uncertain complex and
ambiguous and I have bad news
nobody in the organization the
chairmen of the committees of
address have the solution to which
are the problems
the challenges are the opportunities to
It is your company always faces
in addition to the hierarchy that follows
being necessary
we need more organizational models
similar to what happens in networks
social where talent does not come
given or the prisoner will be able to lie
given by the gallons that you get
represent in an organization but
for your contribution within it
and what capacity you have in a moment
determined to add value in the
organization of new cooperation and
transparency and trust and the
collaboration are elements
fundamental
we believe in talent
individual yes but the one that is really
fundamental is the collective talent of
again why because the world was cast
complex and it is very difficult for a
brain only for very bright it be
be able to find what are the
innovation opportunities there
within the organization and so
So we have to focus on
develop collective intelligence in
make sure the silos are broken
organizations within companies
and that you really work as a team
that 0 within the team where
always produces innovation
at least that is our experience and
we work in that direction
trying to get collaboration from
continuous way to do it
we use kraut and this is to use
the ‘cloud may seem like something
technological is not that the part that
I’m interested in the cultural aspect
to use solutions based on
‘cloud when the information has it
in the cloud that allows access to the
information from any device
from your mobile phone from your
computer
but more important than that it allows
very easily share the
information in real time with your
comrades and start working for
defect collaboratively
is very normal and in our school of
sure business that’s like that
the one that works with this kind of
tools and be aware of
how effectively in a single
document can contribute and collaborate
many people in real time and what
type of enrichment occurs in
those occasions are not that kind of
experiences that allow us
generate innovation within the
organization is essential to have
flat organizations where the
information flow in all
addresses
many times the companies are not even
more innovative because it is not
connected the decision making with the
ideas we have a lot of employees
within the organization that they have
brilliant ideas but nevertheless not
are connected to the socket
decisions and decision making is
wishing to be able to innovate within the
organization
but nevertheless he lacks ideas and
we need tools protocols and
procedures within the
organization that allow the
organization be fluid that anyone
can say anything and that there is a
security environment in which any
question is welcome and not only
those questions that are from some
politically correct way as
maybe it happens in the companies of
more traditional type and as I said to
principle is necessary innovation of all
kind
we have a department
a division actually a
company that is dedicated to this from the
disruptive type innovation and the
direct the person you have in
astro teller screen and the approach that
does this department that is called x
before called google x is that many
sometimes we face a problem not
trying to improve it by 5% or 10% but
trying to improve it ten times
something you have is easier ten times
simpler ten times more powerful
ten times safer
ten times cheaper the reason for it
is that what we want is to put ourselves in the
mental state that someone has
enter this industry and who wants
completely rethink everything if you think
in improving something 5% or 10% or stagnating
anchoring to your own experience already
our past and the people with the
that usually goes down with saiz
advise or sotheby’s to accompany
when the challenge that was explained by
on the table is to multiply by
10 what you are going to have to do is go
a blackboard completely blank
rethink the experience of users
rethink if that perfect storm that
we commented at the beginning allows
design a new experience
absolutely different and you will be
in the mind of the director who wants
generate transformation in the sector in
the one that your company is generated oy
On the other hand you can find us
the next surprise and that is that many
times trying to find a
renewal by ten ends up discovering
another kind of thing is how it works
experimental innovation is a
innovation in which you have clear to
what with what kind of technologies
you want to work but you are not clear
what will be the innovations that
somehow you’re going to get and that ‘s
an opportunity that we can not lose
within organizations
Not all projects can be addressed
with 10 x technology inside the
organizations because obviously not
there is the concept of a company that does not
see but never make a mistake and for
so you have to select well in
what projects can we afford the
luxury of failing
Obviously, it fails
fail cheap but again do the
ask if in our company there is no
mistakes and your company does not
wrong never clearly means
that your company is not being
sufficiently innovative
you have to take a little bit the two things
hand in hand with everything that does not
I got it is that we will get it
because we will get this storm
perfect that I mentioned
previously with all elements of
disruptor type actually become
in a perfect opportunity and this is
The sea in which I want to navigate is
this the sea in which I feel
identified and to navigate in this sea
again
perhaps we are forgetting many
occasions that you have to put the accent
in technology yes but especially in
the people that are element
transformer and director
thank you very much everyone for your
Attention
ace
”
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