hello everyone thank you for a warm introduction and thing is working that’s
introduction and thing is working that’s
introduction and thing is working that’s good so I think not not many of you
good so I think not not many of you
good so I think not not many of you maybe knows that my friend got his new
maybe knows that my friend got his new
maybe knows that my friend got his new tire straight of the Mercedes so I
tire straight of the Mercedes so I
tire straight of the Mercedes so I thought why not to show you how his
thought why not to show you how his
thought why not to show you how his tires looks like these are the shoes
tires looks like these are the shoes
tires looks like these are the shoes made out of the old recycled tires I
made out of the old recycled tires I
made out of the old recycled tires I hope some of you are thinking this is a
hope some of you are thinking this is a
hope some of you are thinking this is a pretty cool idea but probably some of
pretty cool idea but probably some of
pretty cool idea but probably some of you are thinking why tire material and I
you are thinking why tire material and I
you are thinking why tire material and I can totally understand you not everyone
can totally understand you not everyone
can totally understand you not everyone is eager to try something new or not
is eager to try something new or not
is eager to try something new or not really trustworthy this is the biggest
really trustworthy this is the biggest
really trustworthy this is the biggest challenge we creators with a different
challenge we creators with a different
challenge we creators with a different thinking have as a creator I can assure
thinking have as a creator I can assure
thinking have as a creator I can assure you looks matter but not only the
you looks matter but not only the
you looks matter but not only the visuals materials the idea production
visuals materials the idea production
visuals materials the idea production construction might not look as appealing
construction might not look as appealing
construction might not look as appealing as the older methods that has been
as the older methods that has been
as the older methods that has been stoned in ages in our habits and the
stoned in ages in our habits and the
stoned in ages in our habits and the wish to try something new and innovative
wish to try something new and innovative
wish to try something new and innovative might just disappear let me introduce
might just disappear let me introduce
might just disappear let me introduce you to industrial design a discipline
you to industrial design a discipline
you to industrial design a discipline that has quite an influence to our
that has quite an influence to our
that has quite an influence to our everyday life just a few examples to
everyday life just a few examples to
everyday life just a few examples to make things clear cheer you’re sitting
make things clear cheer you’re sitting
make things clear cheer you’re sitting on right now phone in your pocket or a
on right now phone in your pocket or a
on right now phone in your pocket or a table car you took to get here these
table car you took to get here these
table car you took to get here these shoes made out of flat tires all of
shoes made out of flat tires all of
shoes made out of flat tires all of these items are the products of
these items are the products of
these items are the products of industrial design actually if you look
industrial design actually if you look
industrial design actually if you look around us it’s really hard to find the
around us it’s really hard to find the
around us it’s really hard to find the thing that is not connected to
thing that is not connected to
thing that is not connected to industrial design I know it might sound
industrial design I know it might sound
industrial design I know it might sound even a bit creepy but it’s hard to
even a bit creepy but it’s hard to
even a bit creepy but it’s hard to imagine our life without this discipline
imagine our life without this discipline
imagine our life without this discipline because it is creating icons in our
because it is creating icons in our
because it is creating icons in our society Ferrari Apple Rolex just a few
society Ferrari Apple Rolex just a few
society Ferrari Apple Rolex just a few names that gives a specific message to
names that gives a specific message to
names that gives a specific message to its customer by creating a product and
its customer by creating a product and
its customer by creating a product and implementing specific features inside it
implementing specific features inside it
implementing specific features inside it connecting it with the wealth success
connecting it with the wealth success
connecting it with the wealth success Beauty power or any other feature
Beauty power or any other feature
Beauty power or any other feature that is hidden inside the communication
that is hidden inside the communication
that is hidden inside the communication of that brand but have you ever wondered
of that brand but have you ever wondered
of that brand but have you ever wondered it is there any more information that
it is there any more information that
it is there any more information that these branded products are spreading
these branded products are spreading
these branded products are spreading let’s think about it this way having
let’s think about it this way having
let’s think about it this way having such an influence to our everyday life
such an influence to our everyday life
such an influence to our everyday life these brand products can deliver any
these brand products can deliver any
these brand products can deliver any kind of message by just implementing a
kind of message by just implementing a
kind of message by just implementing a specific features inside their products
specific features inside their products
specific features inside their products for example if LG starts using plastic
for example if LG starts using plastic
for example if LG starts using plastic from recycled plastic waste it shows
from recycled plastic waste it shows
from recycled plastic waste it shows that this material is still good for
that this material is still good for
that this material is still good for quality electronics
quality electronics
quality electronics if IKEA starts using recycled paper for
if IKEA starts using recycled paper for
if IKEA starts using recycled paper for its furnitures it shows that this
its furnitures it shows that this
its furnitures it shows that this material is still strong for furniture
material is still strong for furniture
material is still strong for furniture if Lamborghini starts putting metal
if Lamborghini starts putting metal
if Lamborghini starts putting metal parts from a metal waste it shows that
parts from a metal waste it shows that
parts from a metal waste it shows that these alloys are still good for sports
these alloys are still good for sports
these alloys are still good for sports cars of course research and experiments
cars of course research and experiments
cars of course research and experiments can prove this without even creating a
can prove this without even creating a
can prove this without even creating a real product but that’s where the brand
real product but that’s where the brand
real product but that’s where the brand influence comes if you have if you have
influence comes if you have if you have
influence comes if you have if you have idea that you want to spread for people
idea that you want to spread for people
idea that you want to spread for people let them try it by creating a product in
let them try it by creating a product in
let them try it by creating a product in other words if you have an innovation
other words if you have an innovation
other words if you have an innovation and you want society to approves it give
and you want society to approves it give
and you want society to approves it give them the product created by our famous
them the product created by our famous
them the product created by our famous brand with a good reputation implement
brand with a good reputation implement
brand with a good reputation implement the features and the idea as a delivery
the features and the idea as a delivery
the features and the idea as a delivery package inside it let’s get the idea to
package inside it let’s get the idea to
package inside it let’s get the idea to the community through the power of the
the community through the power of the
the community through the power of the product let’s break the components
product let’s break the components
product let’s break the components needed to create the product materials
needed to create the product materials
needed to create the product materials and fabrics are most of the time finit
and fabrics are most of the time finit
and fabrics are most of the time finit energy can be fully renewable ideas are
energy can be fully renewable ideas are
energy can be fully renewable ideas are all definitely infinite I think you see
all definitely infinite I think you see
all definitely infinite I think you see the weak spot in this Trinity but good
the weak spot in this Trinity but good
the weak spot in this Trinity but good news more and more materials can be
news more and more materials can be
news more and more materials can be recycled and reused again our technology
recycled and reused again our technology
recycled and reused again our technology is allowing creators to get more and
is allowing creators to get more and
is allowing creators to get more and more creative with the designs there
more creative with the designs there
more creative with the designs there they’re coming up well of course these
they’re coming up well of course these
they’re coming up well of course these designs brings good and bad attributes
designs brings good and bad attributes
designs brings good and bad attributes to it and that’s where the customer
to it and that’s where the customer
to it and that’s where the customer starts to hesitate this is the biggest
starts to hesitate this is the biggest
starts to hesitate this is the biggest challenge these designs bring
challenge these designs bring
challenge these designs bring and it’s well kind of fairly easy to
and it’s well kind of fairly easy to
and it’s well kind of fairly easy to understand why it’s a very simple
understand why it’s a very simple
understand why it’s a very simple concept when we have something that is
concept when we have something that is
concept when we have something that is good with the reasonable conditions
good with the reasonable conditions
good with the reasonable conditions there’s no hurry to find something
there’s no hurry to find something
there’s no hurry to find something better right why should I pay more for a
better right why should I pay more for a
better right why should I pay more for a thing that is harder to make just to get
thing that is harder to make just to get
thing that is harder to make just to get the collage achill value and that’s
the collage achill value and that’s
the collage achill value and that’s where the wish and we’ll to try
where the wish and we’ll to try
where the wish and we’ll to try something new
something new
something new loses its battles and disappears and
loses its battles and disappears and
loses its battles and disappears and then you the customer starts to hesitate
then you the customer starts to hesitate
then you the customer starts to hesitate do I really want to drink my coffee out
do I really want to drink my coffee out
do I really want to drink my coffee out of a cup that is made from a recycled
of a cup that is made from a recycled
of a cup that is made from a recycled paper do I really want to put my phone
paper do I really want to put my phone
paper do I really want to put my phone into the case made from the plastic
into the case made from the plastic
into the case made from the plastic collected in the third-world country do
collected in the third-world country do
collected in the third-world country do I really want to wear shoes out of tyres
I really want to wear shoes out of tyres
I really want to wear shoes out of tyres shoes out of tires is it really worth it
shoes out of tires is it really worth it
shoes out of tires is it really worth it to try something like this that was the
to try something like this that was the
to try something like this that was the first idea we get in Tim tireless that
first idea we get in Tim tireless that
first idea we get in Tim tireless that we are trying to make these shoes when
we are trying to make these shoes when
we are trying to make these shoes when we started to think about this product
we started to think about this product
we started to think about this product but you know what we were still charged
but you know what we were still charged
but you know what we were still charged and pumped to do what we are doing just
and pumped to do what we are doing just
and pumped to do what we are doing just because of the one reason to make a
because of the one reason to make a
because of the one reason to make a change let’s face it we are consumerist
change let’s face it we are consumerist
change let’s face it we are consumerist that just loves new toys but you have to
that just loves new toys but you have to
that just loves new toys but you have to be living under the rock not to know how
be living under the rock not to know how
be living under the rock not to know how much trash this kind of lifestyle is
much trash this kind of lifestyle is
much trash this kind of lifestyle is creating of course recycling and reusing
creating of course recycling and reusing
creating of course recycling and reusing is the future well at least for the
is the future well at least for the
is the future well at least for the bright one but have you ever thought how
bright one but have you ever thought how
bright one but have you ever thought how easy it is to achieve that when we start
easy it is to achieve that when we start
easy it is to achieve that when we start using green materials and technologies
using green materials and technologies
using green materials and technologies the product gets ecological value well
the product gets ecological value well
the product gets ecological value well it is measured by various material
it is measured by various material
it is measured by various material gaining production and energy
gaining production and energy
gaining production and energy consumption statistics but just to
consumption statistics but just to
consumption statistics but just to simple it down if we make a book out of
simple it down if we make a book out of
simple it down if we make a book out of a recycled paper three is still standing
a recycled paper three is still standing
a recycled paper three is still standing in the forest providing home oxygen and
in the forest providing home oxygen and
in the forest providing home oxygen and food for ecosystem when you pick up such
food for ecosystem when you pick up such
food for ecosystem when you pick up such a book just try to think that family of
a book just try to think that family of
a book just try to think that family of the birds squirrels other animals are
the birds squirrels other animals are
the birds squirrels other animals are enjoying this book with
enjoying this book with
enjoying this book with when you drink your water out of a
when you drink your water out of a
when you drink your water out of a bottle out of a plastic bottle that’s
bottle out of a plastic bottle that’s
bottle out of a plastic bottle that’s going to be recycled just remember that
going to be recycled just remember that
going to be recycled just remember that this bottle is not going to lay in the
this bottle is not going to lay in the
this bottle is not going to lay in the forest between blueberries but will
forest between blueberries but will
forest between blueberries but will provide a package for a jam with these
provide a package for a jam with these
provide a package for a jam with these blueberries so much can change if we
blueberries so much can change if we
blueberries so much can change if we just do small things that helps our
just do small things that helps our
just do small things that helps our environment of course I’m not saying
environment of course I’m not saying
environment of course I’m not saying that individual products can change the
that individual products can change the
that individual products can change the world but it actually sometimes happens
world but it actually sometimes happens
world but it actually sometimes happens as we were thinking to make shoes made
as we were thinking to make shoes made
as we were thinking to make shoes made out of tires we knew it’s not going to
out of tires we knew it’s not going to
out of tires we knew it’s not going to solve the world problem of all tires but
solve the world problem of all tires but
solve the world problem of all tires but we still wanted to make a change we are
we still wanted to make a change we are
we still wanted to make a change we are the creators with a different thinking
the creators with a different thinking
the creators with a different thinking we want something new innovative unseen
we want something new innovative unseen
we want something new innovative unseen but also meaningful to be created such
but also meaningful to be created such
but also meaningful to be created such people have power to form the society so
people have power to form the society so
people have power to form the society so why not to use it there are so many
why not to use it there are so many
why not to use it there are so many great ideas out there some of them some
great ideas out there some of them some
great ideas out there some of them some of them might look really hard to make
of them might look really hard to make
of them might look really hard to make work or very complex or even not
work or very complex or even not
work or very complex or even not acceptable for our users to use in
acceptable for our users to use in
acceptable for our users to use in everyday life but they should not be
everyday life but they should not be
everyday life but they should not be thinking about it its creators job to
thinking about it its creators job to
thinking about it its creators job to make consumer think differently by
make consumer think differently by
make consumer think differently by providing a quality item with the good
providing a quality item with the good
providing a quality item with the good features and the green idea inside it so
features and the green idea inside it so
features and the green idea inside it so the next time you’ll be thinking is it
the next time you’ll be thinking is it
the next time you’ll be thinking is it worth it to get shoes made out of tires
worth it to get shoes made out of tires
worth it to get shoes made out of tires just think that maybe these tires were
just think that maybe these tires were
just think that maybe these tires were handling 400 horsepower from a brand new
handling 400 horsepower from a brand new
handling 400 horsepower from a brand new Mercedes and now they’re handling your
Mercedes and now they’re handling your
Mercedes and now they’re handling your feet and the mountains of the waist
feet and the mountains of the waist
feet and the mountains of the waist rubber tire shall be at least a bit
rubber tire shall be at least a bit
rubber tire shall be at least a bit smaller and there will be a clean spot
smaller and there will be a clean spot
smaller and there will be a clean spot in the forest saved from these old tires
in the forest saved from these old tires
in the forest saved from these old tires does it make you think differently thank
does it make you think differently thank
does it make you think differently thank you
you
you [Applause]
”
Be First to Comment