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The Why Concept | Ruth Olubayi | TEDxYouth@BrookhouseSchool


a great scientist Isaac Newton once said

a great scientist Isaac Newton once said that for every action there’s an equal

that for every action there’s an equal

that for every action there’s an equal and opposite reaction that means that

and opposite reaction that means that

and opposite reaction that means that for every single thing that we do

for every single thing that we do

for every single thing that we do there’s a consequence that then leads to

there’s a consequence that then leads to

there’s a consequence that then leads to my next question why why and why often

my next question why why and why often

my next question why why and why often this question is answered very late

this question is answered very late

this question is answered very late because we rush to answer the questions

because we rush to answer the questions

because we rush to answer the questions what and how in life

what and how in life

what and how in life we rarely net what is important govern

we rarely net what is important govern

we rarely net what is important govern our decisions what is important isn’t

our decisions what is important isn’t

our decisions what is important isn’t what we’re doing or how we do it but

what we’re doing or how we do it but

what we’re doing or how we do it but instead why we’re doing it if we are

instead why we’re doing it if we are

instead why we’re doing it if we are driven by the reason why we do different

driven by the reason why we do different

driven by the reason why we do different things then we cease to be like everyone

things then we cease to be like everyone

things then we cease to be like everyone else

else

else because we have a central core of

because we have a central core of

because we have a central core of mission and purpose that propels us to

mission and purpose that propels us to

mission and purpose that propels us to greater heights have you ever seen

greater heights have you ever seen

greater heights have you ever seen somebody do something but lock the heart

somebody do something but lock the heart

somebody do something but lock the heart for it we too may be guilty of this

for it we too may be guilty of this

for it we too may be guilty of this every day we do different things like go

every day we do different things like go

every day we do different things like go to school play a particular sport or

to school play a particular sport or

to school play a particular sport or maybe then hung out to this specific

maybe then hung out to this specific

maybe then hung out to this specific group of people but at any one time if

group of people but at any one time if

group of people but at any one time if you walked up to someone and asked them

you walked up to someone and asked them

you walked up to someone and asked them why they were doing so you’d be

why they were doing so you’d be

why they were doing so you’d be surprised because some would take time

surprised because some would take time

surprised because some would take time to come up with an answer

to come up with an answer

to come up with an answer while others wouldn’t give you an answer

while others wouldn’t give you an answer

while others wouldn’t give you an answer at all how ironic because one would

at all how ironic because one would

at all how ironic because one would think that each and every individual

think that each and every individual

think that each and every individual would be driven by the reason why they

would be driven by the reason why they

would be driven by the reason why they do things many at times especially in

do things many at times especially in

do things many at times especially in Africa the girl child is told that

Africa the girl child is told that

Africa the girl child is told that specific jobs are for the boy child and

specific jobs are for the boy child and

specific jobs are for the boy child and the boy child is told that specific jobs

the boy child is told that specific jobs

the boy child is told that specific jobs are for the girl child this is extremely

are for the girl child this is extremely

are for the girl child this is extremely barbaric and is what is leading to

barbaric and is what is leading to

barbaric and is what is leading to Africa lacking passionate employees in

Africa lacking passionate employees in

Africa lacking passionate employees in every field from medicine to sports for

every field from medicine to sports for

every field from medicine to sports for instance if a young lady in a village in

instance if a young lady in a village in

instance if a young lady in a village in the outskirts of Abuja said that she

the outskirts of Abuja said that she

the outskirts of Abuja said that she wanted to become an engineer her parents

wanted to become an engineer her parents

wanted to become an engineer her parents would rubbish that idea and tell her to

would rubbish that idea and tell her to

would rubbish that idea and tell her to focus on something like culinary studies

focus on something like culinary studies

focus on something like culinary studies so that she could become a caterer

so that she could become a caterer

so that she could become a caterer however this isn’t her passion and our

however this isn’t her passion and our

however this isn’t her passion and our parents as well as society telling her

parents as well as society telling her

parents as well as society telling her to do so I’m only doing this because of

to do so I’m only doing this because of

to do so I’m only doing this because of culture but are not genuinely thinking

culture but are not genuinely thinking

culture but are not genuinely thinking of where they’re limiting her or why she

of where they’re limiting her or why she

of where they’re limiting her or why she wants to become an engineer if they

wants to become an engineer if they

wants to become an engineer if they opened up their minds to these questions

opened up their minds to these questions

opened up their minds to these questions then they would realize that they are

then they would realize that they are

then they would realize that they are being unreasonable and that this young

being unreasonable and that this young

being unreasonable and that this young lady has a great dream and ambition that

lady has a great dream and ambition that

lady has a great dream and ambition that shouldn’t be crushed but allowed to

shouldn’t be crushed but allowed to

shouldn’t be crushed but allowed to flourish on the other hand if a young

flourish on the other hand if a young

flourish on the other hand if a young man in a village and that’s cuts off

man in a village and that’s cuts off

man in a village and that’s cuts off Lilongwe said that he wanted to become a

Lilongwe said that he wanted to become a

Lilongwe said that he wanted to become a fashion designer his that would tell him

fashion designer his that would tell him

fashion designer his that would tell him to leave that job for the woman and

to leave that job for the woman and

to leave that job for the woman and focus on something like aviation a man’s

focus on something like aviation a man’s

focus on something like aviation a man’s job this is ironic considering that some

job this is ironic considering that some

job this is ironic considering that some of the world’s best fashion designers

of the world’s best fashion designers

of the world’s best fashion designers are men

are men

are men Thomas Hilfiger Christian Louboutin

Thomas Hilfiger Christian Louboutin

Thomas Hilfiger Christian Louboutin Jimmy Choo and the list goes on Africa’s

Jimmy Choo and the list goes on Africa’s

Jimmy Choo and the list goes on Africa’s future needs passionate career people

future needs passionate career people

future needs passionate career people and this can only happen if we ask

and this can only happen if we ask

and this can only happen if we ask ourselves why first and let that govern

ourselves why first and let that govern

ourselves why first and let that govern what we do or say and how we achieve

what we do or say and how we achieve

what we do or say and how we achieve money and riches everyone wants to be

money and riches everyone wants to be

money and riches everyone wants to be rich but do people understand that

rich but do people understand that

rich but do people understand that there’s a difference between being rich

there’s a difference between being rich

there’s a difference between being rich and being wealthy being rich is having

and being wealthy being rich is having

and being wealthy being rich is having great possessions while being wealthy is

great possessions while being wealthy is

great possessions while being wealthy is having a great deal of assets or

having a great deal of assets or

having a great deal of assets or resources and wealth is usually passed

resources and wealth is usually passed

resources and wealth is usually passed on from generation to generation so now

on from generation to generation so now

on from generation to generation so now ask yourselves again do you want to be

ask yourselves again do you want to be

ask yourselves again do you want to be rich or do you want to be wealthy some

rich or do you want to be wealthy some

rich or do you want to be wealthy some people want to be rich so that they can

people want to be rich so that they can

people want to be rich so that they can wear Patek Phillipe Drive the g63 AMG or

wear Patek Phillipe Drive the g63 AMG or

wear Patek Phillipe Drive the g63 AMG or maybe even live in a mansion but is this

maybe even live in a mansion but is this

maybe even live in a mansion but is this really why you want to be rich will

really why you want to be rich will

really why you want to be rich will these things get you out of bed in the

these things get you out of bed in the

these things get you out of bed in the morning motivate you to go to school or

morning motivate you to go to school or

morning motivate you to go to school or work push you to work hard and achieve

work push you to work hard and achieve

work push you to work hard and achieve your goal of wealth if so then by all

your goal of wealth if so then by all

your goal of wealth if so then by all means go ahead others want to be wealthy

means go ahead others want to be wealthy

means go ahead others want to be wealthy so that they leave a legacy for their

so that they leave a legacy for their

so that they leave a legacy for their children and their grandchildren

children and their grandchildren

children and their grandchildren whatever motivates you and answers this

whatever motivates you and answers this

whatever motivates you and answers this specific white question for you don’t

specific white question for you don’t

specific white question for you don’t think twice let it push you this why

think twice let it push you this why

think twice let it push you this why concept doesn’t only apply to us as

concept doesn’t only apply to us as

concept doesn’t only apply to us as individuals but also to companies have

individuals but also to companies have

individuals but also to companies have you ever watched an oppo commercial it’s

you ever watched an oppo commercial it’s

you ever watched an oppo commercial it’s clearly different from its competitors

clearly different from its competitors

clearly different from its competitors one of their ads weren’t like this

one of their ads weren’t like this

one of their ads weren’t like this everything we do we believe in

everything we do we believe in

everything we do we believe in challenging the status quo we believe in

challenging the status quo we believe in

challenging the status quo we believe in thinking differently the way we

thinking differently the way we

thinking differently the way we challenge the status quo is by making

challenge the status quo is by making

challenge the status quo is by making our products beautifully designed simple

our products beautifully designed simple

our products beautifully designed simple to use and user friendly we just happen

to use and user friendly we just happen

to use and user friendly we just happen to make great computers wanna buy one

to make great computers wanna buy one

to make great computers wanna buy one and people buy these computers people

and people buy these computers people

and people buy these computers people also very comfortable buying ipods ipads

also very comfortable buying ipods ipads

also very comfortable buying ipods ipads and iphones regardless of their prices

and iphones regardless of their prices

and iphones regardless of their prices this proves that people don’t buy what

this proves that people don’t buy what

this proves that people don’t buy what you’re doing or what how you’re doing it

you’re doing or what how you’re doing it

you’re doing or what how you’re doing it instead they buy why for instance if a

instead they buy why for instance if a

instead they buy why for instance if a company is able to answer the why

company is able to answer the why

company is able to answer the why question first

question first

question first then they gain a competitive advantage

then they gain a competitive advantage

then they gain a competitive advantage because they share their core mission

because they share their core mission

because they share their core mission and belief with the consumers and that

and belief with the consumers and that

and belief with the consumers and that makes them willing to pay more for the

makes them willing to pay more for the

makes them willing to pay more for the products this line of thought is what

products this line of thought is what

products this line of thought is what will shape Africa’s future there are so

will shape Africa’s future there are so

will shape Africa’s future there are so many young entrepreneurs in schools not

many young entrepreneurs in schools not

many young entrepreneurs in schools not only in Nairobi but also in Brazzaville

only in Nairobi but also in Brazzaville

only in Nairobi but also in Brazzaville Johannesburg and many other cities in

Johannesburg and many other cities in

Johannesburg and many other cities in African nations if all of them ask

African nations if all of them ask

African nations if all of them ask themselves why first and let that decide

themselves why first and let that decide

themselves why first and let that decide what they did or said and how they did

what they did or said and how they did

what they did or said and how they did it then they would come up with

it then they would come up with

it then they would come up with inventions never thought possible and

inventions never thought possible and

inventions never thought possible and they would make the present-day business

they would make the present-day business

they would make the present-day business environment even more dynamic

environment even more dynamic

environment even more dynamic thank you

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