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The truth about quackery | Lydia Kang | TEDxOmaha


I brought a friend today this is George

I brought a friend today this is George George is a leech to be specific he is a

George is a leech to be specific he is a

George is a leech to be specific he is a European medicinal leech it’s been very

European medicinal leech it’s been very

European medicinal leech it’s been very interesting living with George lately

interesting living with George lately

interesting living with George lately it’s the first time we’ve had a pet in

it’s the first time we’ve had a pet in

it’s the first time we’ve had a pet in our home that looks to us not as the

our home that looks to us not as the

our home that looks to us not as the provider of dinner but dinner itself so

provider of dinner but dinner itself so

provider of dinner but dinner itself so leeches like George have been used for a

leeches like George have been used for a

leeches like George have been used for a millennia for countless treatments under

millennia for countless treatments under

millennia for countless treatments under the Sun if you had a stomach ache for

the Sun if you had a stomach ache for

the Sun if you had a stomach ache for example you would have leeches applied

example you would have leeches applied

example you would have leeches applied to your belly if you had a raging case

to your belly if you had a raging case

to your belly if you had a raging case of gonorrhea you might have upwards to

of gonorrhea you might have upwards to

of gonorrhea you might have upwards to 50 leeches applied to your testicles

anybody have a headache today would you

anybody have a headache today would you like George to chew on your temple and

like George to chew on your temple and

like George to chew on your temple and fix that yeah I see a lot of shaking

fix that yeah I see a lot of shaking

fix that yeah I see a lot of shaking heads clearly we have come a long way

heads clearly we have come a long way

heads clearly we have come a long way for example in the 18th century tobacco

for example in the 18th century tobacco

for example in the 18th century tobacco was used as a treatment for victims of

was used as a treatment for victims of

was used as a treatment for victims of drowning in the Thames river in England

drowning in the Thames river in England

drowning in the Thames river in England specifically tobacco smoke enemas that’s

specifically tobacco smoke enemas that’s

specifically tobacco smoke enemas that’s right they used to think that blowing

right they used to think that blowing

right they used to think that blowing smoke up your ass was an actual

smoke up your ass was an actual

smoke up your ass was an actual legitimate way to save you from being

legitimate way to save you from being

legitimate way to save you from being almost dead and don’t worry I am NOT

almost dead and don’t worry I am NOT

almost dead and don’t worry I am NOT going to ask for volunteers for that one

going to ask for volunteers for that one

going to ask for volunteers for that one for centuries

for centuries

for centuries Egyptian mummies were stolen from tombs

Egyptian mummies were stolen from tombs

Egyptian mummies were stolen from tombs ground-up mixed with myrrh and spices

ground-up mixed with myrrh and spices

ground-up mixed with myrrh and spices and used as a treatment for a ringworm

and used as a treatment for a ringworm

and used as a treatment for a ringworm or the plague and that wasn’t the only

or the plague and that wasn’t the only

or the plague and that wasn’t the only kind of corpse and cannibalistic

kind of corpse and cannibalistic

kind of corpse and cannibalistic medicine out there human fat harvested

medicine out there human fat harvested

medicine out there human fat harvested from the recently executed was a

from the recently executed was a

from the recently executed was a treatment for things like aching joints

treatment for things like aching joints

treatment for things like aching joints and symptoms of rabies they called it

and symptoms of rabies they called it

and symptoms of rabies they called it man’s grease or hangman’s self and my

man’s grease or hangman’s self and my

man’s grease or hangman’s self and my favorite poor sinners fat as recently as

favorite poor sinners fat as recently as

favorite poor sinners fat as recently as the early 20th century radioactive water

the early 20th century radioactive water

the early 20th century radioactive water was sold as a health tonic and some of

was sold as a health tonic and some of

was sold as a health tonic and some of the drinkers became so radioactive that

the drinkers became so radioactive that

the drinkers became so radioactive that on their death they were buried and

on their death they were buried and

on their death they were buried and lead-lined coffins like I said we have

lead-lined coffins like I said we have

lead-lined coffins like I said we have come a long way we know so much more

come a long way we know so much more

come a long way we know so much more about the human body now there was a

about the human body now there was a

about the human body now there was a time when some anatomist actually

time when some anatomist actually

time when some anatomist actually thought that air ran through our blood

thought that air ran through our blood

thought that air ran through our blood vessels instead of blood the uterus was

vessels instead of blood the uterus was

vessels instead of blood the uterus was once thought for well over a thousand

once thought for well over a thousand

once thought for well over a thousand years to be this misbehaving organ that

years to be this misbehaving organ that

years to be this misbehaving organ that ran around hither and thither inside a

ran around hither and thither inside a

ran around hither and thither inside a woman’s body cavity wreaking havoc like

woman’s body cavity wreaking havoc like

woman’s body cavity wreaking havoc like a dog without a bleach

a dog without a bleach

a dog without a bleach and the only way to make it behave was

and the only way to make it behave was

and the only way to make it behave was to lure it into place with some sweet

to lure it into place with some sweet

to lure it into place with some sweet smelling herbs waved down near her

smelling herbs waved down near her

smelling herbs waved down near her nether regions we now have so much a

nether regions we now have so much a

nether regions we now have so much a better idea of things like infectious

better idea of things like infectious

better idea of things like infectious diseases we understand better how things

diseases we understand better how things

diseases we understand better how things like Ebola travel through our bodies and

like Ebola travel through our bodies and

like Ebola travel through our bodies and across continents we know that gold

across continents we know that gold

across continents we know that gold elixirs will not magically cure us of

elixirs will not magically cure us of

elixirs will not magically cure us of alcoholism and that implanted monkey and

alcoholism and that implanted monkey and

alcoholism and that implanted monkey and goat glands is are not going to revive a

goat glands is are not going to revive a

goat glands is are not going to revive a man’s waning libido

man’s waning libido

man’s waning libido I mean surgeons actually wash their

I mean surgeons actually wash their

I mean surgeons actually wash their hands before surgery and believe it or

hands before surgery and believe it or

hands before surgery and believe it or not that was not always the case so if

not that was not always the case so if

not that was not always the case so if we have come so far why is it that there

we have come so far why is it that there

we have come so far why is it that there is a multi-billion dollar industry of

is a multi-billion dollar industry of

is a multi-billion dollar industry of unproven often useless and occasionally

unproven often useless and occasionally

unproven often useless and occasionally dangerous treatments out there so I have

dangerous treatments out there so I have

dangerous treatments out there so I have a couple answers for this but first a

a couple answers for this but first a

a couple answers for this but first a story it’s about me and my hair so for a

story it’s about me and my hair so for a

story it’s about me and my hair so for a couple decades now I am the person

couple decades now I am the person

couple decades now I am the person responsible in my household for leaving

responsible in my household for leaving

responsible in my household for leaving wads of hair in the shower drain call it

wads of hair in the shower drain call it

wads of hair in the shower drain call it genetics call it telogen effluvium which

genetics call it telogen effluvium which

genetics call it telogen effluvium which is a fancy word for my hair sheds in

is a fancy word for my hair sheds in

is a fancy word for my hair sheds in cycles so much more than a golden

cycles so much more than a golden

cycles so much more than a golden retriever but what I do know is that

retriever but what I do know is that

retriever but what I do know is that when I flip open my computer these ads

when I flip open my computer these ads

when I flip open my computer these ads will pop up because the all-knowing

will pop up because the all-knowing

will pop up because the all-knowing internet knows me better than I know

internet knows me better than I know

internet knows me better than I know myself

myself

myself and it’ll try to sell me these new hair

and it’ll try to sell me these new hair

and it’ll try to sell me these new hair shampoos and vitamins and laser cannons

shampoos and vitamins and laser cannons

shampoos and vitamins and laser cannons that promise to turn me into Chewbacca

that promise to turn me into Chewbacca

that promise to turn me into Chewbacca if I just click on the click bait and

if I just click on the click bait and

if I just click on the click bait and hand over my credit card now depending

hand over my credit card now depending

hand over my credit card now depending on how much hair I’ve been shutting that

on how much hair I’ve been shutting that

on how much hair I’ve been shutting that morning I might actually click on some

morning I might actually click on some

morning I might actually click on some of them I might even buy some of them so

of them I might even buy some of them so

of them I might even buy some of them so here’s a little context I am a

here’s a little context I am a

here’s a little context I am a practicing physician of internal

practicing physician of internal

practicing physician of internal medicine I know how to do a medical

medicine I know how to do a medical

medicine I know how to do a medical literature search and I know how to read

literature search and I know how to read

literature search and I know how to read that medical literature better than the

that medical literature better than the

that medical literature better than the average American it’s part of my job

average American it’s part of my job

average American it’s part of my job with my co-author Nate Peterson we

with my co-author Nate Peterson we

with my co-author Nate Peterson we actually wrote an entire book on the

actually wrote an entire book on the

actually wrote an entire book on the history of quack medicine so in a

history of quack medicine so in a

history of quack medicine so in a nutshell when it comes to hair loss

nutshell when it comes to hair loss

nutshell when it comes to hair loss scheme’s i really should know better so

scheme’s i really should know better so

scheme’s i really should know better so why is it that all of us can be so

why is it that all of us can be so

why is it that all of us can be so susceptible to these unproven and

susceptible to these unproven and

susceptible to these unproven and occasionally fraudulent quack remedies

occasionally fraudulent quack remedies

occasionally fraudulent quack remedies out there now

out there now

out there now well there’s one there’s one obvious

well there’s one there’s one obvious

well there’s one there’s one obvious reason which is that you know we don’t

reason which is that you know we don’t

reason which is that you know we don’t know everything about the human body as

know everything about the human body as

know everything about the human body as a result of that we don’t have a cure

a result of that we don’t have a cure

a result of that we don’t have a cure for everything that can go wrong in it

for everything that can go wrong in it

for everything that can go wrong in it and that leaves a lot of room for quacks

and that leaves a lot of room for quacks

and that leaves a lot of room for quacks to fill the void with their products a

to fill the void with their products a

to fill the void with their products a second reason is bias so bias is this

second reason is bias so bias is this

second reason is bias so bias is this incredibly powerful force that affects

incredibly powerful force that affects

incredibly powerful force that affects every single one of us let’s say for

every single one of us let’s say for

every single one of us let’s say for instance you really want to lose some

instance you really want to lose some

instance you really want to lose some weight and your two trusted friends

weight and your two trusted friends

weight and your two trusted friends swear that swallowing tapeworm eggs will

swear that swallowing tapeworm eggs will

swear that swallowing tapeworm eggs will do the trick so you buy them – that’s

do the trick so you buy them – that’s

do the trick so you buy them – that’s called the bandwagon effect let’s say

called the bandwagon effect let’s say

called the bandwagon effect let’s say you really want to work on your

you really want to work on your

you really want to work on your complexion

complexion

complexion so you fork over 50 dollars to pay for

so you fork over 50 dollars to pay for

so you fork over 50 dollars to pay for these great arsenic wafers and after you

these great arsenic wafers and after you

these great arsenic wafers and after you spent the money you think it was really

spent the money you think it was really

spent the money you think it was really expensive but it’s good stuff it must

expensive but it’s good stuff it must

expensive but it’s good stuff it must work right that’s post purchase

work right that’s post purchase

work right that’s post purchase rationalization and those are only two

rationalization and those are only two

rationalization and those are only two of many many different biases that we

of many many different biases that we

of many many different biases that we are affected by all the time but here’s

are affected by all the time but here’s

are affected by all the time but here’s the more complicated answer as to why

the more complicated answer as to why

the more complicated answer as to why quackery is still vividly alive today

quackery is still vividly alive today

quackery is still vividly alive today it’s hope now don’t get me wrong hope is

it’s hope now don’t get me wrong hope is

it’s hope now don’t get me wrong hope is incredibly important I mean we can’t

incredibly important I mean we can’t

incredibly important I mean we can’t wake up in the morning without hope we

wake up in the morning without hope we

wake up in the morning without hope we wouldn’t have eradicated smallpox or

wouldn’t have eradicated smallpox or

wouldn’t have eradicated smallpox or saved countless heart attack victims

saved countless heart attack victims

saved countless heart attack victims without it I mean it’s one of the things

without it I mean it’s one of the things

without it I mean it’s one of the things that makes us so human isn’t it I mean

that makes us so human isn’t it I mean

that makes us so human isn’t it I mean George isn’t hoping for good weather

George isn’t hoping for good weather

George isn’t hoping for good weather tomorrow or an optimal cholesterol level

but hope can be a little intoxicating

but hope can be a little intoxicating and like certain intoxicants it can

and like certain intoxicants it can

and like certain intoxicants it can alter your ability to critically

alter your ability to critically

alter your ability to critically evaluate treatments and cures that are

evaluate treatments and cures that are

evaluate treatments and cures that are out there sometimes

out there sometimes

out there sometimes I wish the word came with a big warning

I wish the word came with a big warning

I wish the word came with a big warning label hope can be hazardous to your

label hope can be hazardous to your

label hope can be hazardous to your health

health

health you see our health is part of our

you see our health is part of our

you see our health is part of our identity it’s deeply personal

identity it’s deeply personal

identity it’s deeply personal and when we are making decisions about

and when we are making decisions about

and when we are making decisions about our healthcare it’s not always a

our healthcare it’s not always a

our healthcare it’s not always a subjective choosing of this versus that

subjective choosing of this versus that

subjective choosing of this versus that it is personal and it can be an

it is personal and it can be an

it is personal and it can be an emotional process and so when something

emotional process and so when something

emotional process and so when something in our body goes awry and our immune

in our body goes awry and our immune

in our body goes awry and our immune system starts attacking us and we now

system starts attacking us and we now

system starts attacking us and we now have a diagnosis of lupus or rheumatoid

have a diagnosis of lupus or rheumatoid

have a diagnosis of lupus or rheumatoid arthritis it’s not the body that we felt

arthritis it’s not the body that we felt

arthritis it’s not the body that we felt we had before and we want so much to get

we had before and we want so much to get

we had before and we want so much to get back to normal or a new normal as soon

back to normal or a new normal as soon

back to normal or a new normal as soon as possible I know what it’s like to

as possible I know what it’s like to

as possible I know what it’s like to give bad news

give bad news

give bad news the biopsy result is cancer it’s time to

the biopsy result is cancer it’s time to

the biopsy result is cancer it’s time to talk about dialysis and I know what it’s

talk about dialysis and I know what it’s

talk about dialysis and I know what it’s like to receive bad news

like to receive bad news

like to receive bad news Lydia there is a spot on your ovary and

Lydia there is a spot on your ovary and

Lydia there is a spot on your ovary and it doesn’t look exactly benign aside

it doesn’t look exactly benign aside

it doesn’t look exactly benign aside from the shock of how can this be

from the shock of how can this be

from the shock of how can this be happening to me there’s this

happening to me there’s this

happening to me there’s this overwhelming desire to find that normal

overwhelming desire to find that normal

overwhelming desire to find that normal to find a solution as soon as possible

to find a solution as soon as possible

to find a solution as soon as possible and so you take this potent mix of

and so you take this potent mix of

and so you take this potent mix of emotions fear feeling lost and you add

emotions fear feeling lost and you add

emotions fear feeling lost and you add hope which is so important but it can be

hope which is so important but it can be

hope which is so important but it can be a little bit like wearing a pair of

a little bit like wearing a pair of

a little bit like wearing a pair of rose-colored glasses and suddenly when

rose-colored glasses and suddenly when

rose-colored glasses and suddenly when you pop open your computer and these ads

you pop open your computer and these ads

you pop open your computer and these ads are there promising you exactly what you

are there promising you exactly what you

are there promising you exactly what you need exactly the moment you need them

need exactly the moment you need them

need exactly the moment you need them how can you say no so we as physicians

how can you say no so we as physicians

how can you say no so we as physicians have to understand that making medical

have to understand that making medical

have to understand that making medical decisions for for our patients might not

decisions for for our patients might not

decisions for for our patients might not be as obvious to us as far as the answer

be as obvious to us as far as the answer

be as obvious to us as far as the answer as we think it might be when they’re

as we think it might be when they’re

as we think it might be when they’re coming from this place of vulnerability

coming from this place of vulnerability

coming from this place of vulnerability and we as patients have to understand

and we as patients have to understand

and we as patients have to understand that hope can change us in ways that we

that hope can change us in ways that we

that hope can change us in ways that we don’t expect it can make us both are

don’t expect it can make us both are

don’t expect it can make us both are both our best advocates for ourselves

both our best advocates for ourselves

both our best advocates for ourselves and our worst enemy so going back to

and our worst enemy so going back to

and our worst enemy so going back to George here I know that the subject of

George here I know that the subject of

George here I know that the subject of today’s talks are everything changes and

today’s talks are everything changes and

today’s talks are everything changes and in so many cases it really has I mean

in so many cases it really has I mean

in so many cases it really has I mean we’re no longer snacking on corpses or

we’re no longer snacking on corpses or

we’re no longer snacking on corpses or performing lobotomies but until there

performing lobotomies but until there

performing lobotomies but until there are safe and free and easy treatments

are safe and free and easy treatments

are safe and free and easy treatments for every medical problem then quackery

for every medical problem then quackery

for every medical problem then quackery is always going to be there and as long

is always going to be there and as long

is always going to be there and as long as we have hope then snake oil salesmen

as we have hope then snake oil salesmen

as we have hope then snake oil salesmen are going to feed voraciously on its

are going to feed voraciously on its

are going to feed voraciously on its optimism

optimism

optimism I’m not saying that you shouldn’t have

I’m not saying that you shouldn’t have

I’m not saying that you shouldn’t have hope I’m just saying that your emotional

hope I’m just saying that your emotional

hope I’m just saying that your emotional state of mind might make George here a

state of mind might make George here a

state of mind might make George here a little bit more attractive than he

little bit more attractive than he

little bit more attractive than he should be

should be

should be thank you very much

thank you very much

thank you very much [Applause]

”

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