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The Tao of Reduce, Reuse, Recycle | Gail Wilson-Giarratano | TEDxCharlotte


we all care about something but where

we all care about something but where would you go to find the most deliberate

would you go to find the most deliberate

would you go to find the most deliberate display of care would you go to a

display of care would you go to a

display of care would you go to a state-of-the-art health care facility or

state-of-the-art health care facility or

state-of-the-art health care facility or perhaps a beautiful well cared for

perhaps a beautiful well cared for

perhaps a beautiful well cared for garden or maybe a museum for the

garden or maybe a museum for the

garden or maybe a museum for the preservation and care of great works of

preservation and care of great works of

preservation and care of great works of art we all care about something I don’t

art we all care about something I don’t

art we all care about something I don’t think you’d have to look far I think

think you’d have to look far I think

think you’d have to look far I think that we can find extraordinary examples

that we can find extraordinary examples

that we can find extraordinary examples of care right in the back parking lot

of care right in the back parking lot

of care right in the back parking lot yeah next to the garbage inside the

yeah next to the garbage inside the

yeah next to the garbage inside the recycle dumpster yes yes the recycle

recycle dumpster yes yes the recycle

recycle dumpster yes yes the recycle dumpster it’s much more much more than

dumpster it’s much more much more than

dumpster it’s much more much more than the place just to go and throw out your

the place just to go and throw out your

the place just to go and throw out your old cardboard paper or plastic and

old cardboard paper or plastic and

old cardboard paper or plastic and aluminum you’ll see the recycled

aluminum you’ll see the recycled

aluminum you’ll see the recycled dumpster is really a container filled

dumpster is really a container filled

dumpster is really a container filled with wisdom ancient as the dow

with wisdom ancient as the dow

with wisdom ancient as the dow unexpected leadership and acts of

unexpected leadership and acts of

unexpected leadership and acts of extraordinary care because recycling is

extraordinary care because recycling is

extraordinary care because recycling is an act of caring and i really care about

an act of caring and i really care about

an act of caring and i really care about that in addition to my work at City Year

that in addition to my work at City Year

that in addition to my work at City Year an education focused nonprofit fueled by

an education focused nonprofit fueled by

an education focused nonprofit fueled by national service a couple of years ago I

national service a couple of years ago I

national service a couple of years ago I decided I wanted to start a small

decided I wanted to start a small

decided I wanted to start a small business and so I chose recycle

business and so I chose recycle

business and so I chose recycle collecting and with any small business

collecting and with any small business

collecting and with any small business especially when you’re first getting

especially when you’re first getting

especially when you’re first getting started right you have to be really

started right you have to be really

started right you have to be really hands-on and I was okay with that I

hands-on and I was okay with that I

hands-on and I was okay with that I remember one day hmm

remember one day hmm

remember one day hmm I was way out in the country in a

I was way out in the country in a

I was way out in the country in a backwoods lot standing waist-deep in a

backwoods lot standing waist-deep in a

backwoods lot standing waist-deep in a recycle dumpster

recycle dumpster

recycle dumpster now I remember this particular time

now I remember this particular time

now I remember this particular time because it had rained the night before

because it had rained the night before

because it had rained the night before yeah and I’m standing in this recycled

yeah and I’m standing in this recycled

yeah and I’m standing in this recycled dumpster it’s a steaming 100 degrees and

dumpster it’s a steaming 100 degrees and

dumpster it’s a steaming 100 degrees and there’s surrounding me was all this was

there’s surrounding me was all this was

there’s surrounding me was all this was a soggy wet cardboard and spiders frogs

a soggy wet cardboard and spiders frogs

a soggy wet cardboard and spiders frogs and an assortment of other little

and an assortment of other little

and an assortment of other little critters now I was horrified like what

critters now I was horrified like what

critters now I was horrified like what if somebody sees me where’s my dignity

if somebody sees me where’s my dignity

if somebody sees me where’s my dignity where is my pride the fact is that this

where is my pride the fact is that this

where is my pride the fact is that this was you know there was nobody around for

was you know there was nobody around for

was you know there was nobody around for miles but still I remember I looked up

miles but still I remember I looked up

miles but still I remember I looked up into the pine trees and I lamented

into the pine trees and I lamented

into the pine trees and I lamented dramatically Gail Gail Gail why why in

dramatically Gail Gail Gail why why in

dramatically Gail Gail Gail why why in the world are you doing this and then I

the world are you doing this and then I

the world are you doing this and then I heard my own voice answer the question I

heard my own voice answer the question I

heard my own voice answer the question I am doing this because people really care

am doing this because people really care

am doing this because people really care and that is the moment that everything

and that is the moment that everything

and that is the moment that everything shifted you see what I discovered as a

shifted you see what I discovered as a

shifted you see what I discovered as a recycle collector is that something kind

recycle collector is that something kind

recycle collector is that something kind of mysterious happens in the workplace

of mysterious happens in the workplace

of mysterious happens in the workplace environment if you have a person who is

environment if you have a person who is

environment if you have a person who is really passionate about recycling the

really passionate about recycling the

really passionate about recycling the folks that would contact us they weren’t

folks that would contact us they weren’t

folks that would contact us they weren’t the senior leaders of the business okay

the senior leaders of the business okay

the senior leaders of the business okay but they also surprisingly weren’t the

but they also surprisingly weren’t the

but they also surprisingly weren’t the folks from facilities ground or

folks from facilities ground or

folks from facilities ground or maintenance from what I could tell there

maintenance from what I could tell there

maintenance from what I could tell there was no work-related reason that some of

was no work-related reason that some of

was no work-related reason that some of these individuals should be contacting

these individuals should be contacting

these individuals should be contacting us at all I mean I can assure you that

us at all I mean I can assure you that

us at all I mean I can assure you that the phrase Go Green was not in their job

the phrase Go Green was not in their job

the phrase Go Green was not in their job duty or responsibility but yet and still

duty or responsibility but yet and still

duty or responsibility but yet and still they’re the ones calling around asking

they’re the ones calling around asking

they’re the ones calling around asking for information even requesting a quote

for information even requesting a quote

for information even requesting a quote now that got my attention I started to

now that got my attention I started to

now that got my attention I started to ask them about this I would ask them all

ask them about this I would ask them all

ask them about this I would ask them all and they all said exact

and they all said exact

and they all said exact we the same thing I believe recycling is

we the same thing I believe recycling is

we the same thing I believe recycling is really important and I think we should

really important and I think we should

really important and I think we should definitely be recycling here so there

definitely be recycling here so there

definitely be recycling here so there you have it they really cared so they

you have it they really cared so they

you have it they really cared so they were compelled to take action and the

were compelled to take action and the

were compelled to take action and the next thing you know they would just lead

next thing you know they would just lead

next thing you know they would just lead the charge I mean it was fascinating

the charge I mean it was fascinating

the charge I mean it was fascinating when you think about what these

when you think about what these

when you think about what these individuals were able to accomplish

individuals were able to accomplish

individuals were able to accomplish their willingness to sort of take this

their willingness to sort of take this

their willingness to sort of take this cause and then they would push it

cause and then they would push it

cause and then they would push it through this maze of indifference and

through this maze of indifference and

through this maze of indifference and resistance and they would champion it

resistance and they would champion it

resistance and they would champion it all the way up to the top they did not

all the way up to the top they did not

all the way up to the top they did not ask for permission to lead they were not

ask for permission to lead they were not

ask for permission to lead they were not elected nor appointed they felt

elected nor appointed they felt

elected nor appointed they felt authorized to take action simply because

authorized to take action simply because

authorized to take action simply because they cared and because they cared so

they cared and because they cared so

they cared and because they cared so deeply they were able to powerfully lead

deeply they were able to powerfully lead

deeply they were able to powerfully lead and their leadership inspired others

and their leadership inspired others

and their leadership inspired others along the way I mean it certainly

along the way I mean it certainly

along the way I mean it certainly inspired me so now I’m starting to think

inspired me so now I’m starting to think

inspired me so now I’m starting to think is this really just about recycling I

is this really just about recycling I

is this really just about recycling I mean is there something else going on

mean is there something else going on

mean is there something else going on here so I started to take a closer look

here so I started to take a closer look

here so I started to take a closer look and this is what I saw if the workplace

and this is what I saw if the workplace

and this is what I saw if the workplace environment had no recycle program in

environment had no recycle program in

environment had no recycle program in place these were often the same

place these were often the same

place these were often the same individuals that would just take the

individuals that would just take the

individuals that would just take the initiative step up to the plate and do

initiative step up to the plate and do

initiative step up to the plate and do the recycling themselves and they would

the recycling themselves and they would

the recycling themselves and they would take this action even when it wasn’t

take this action even when it wasn’t

take this action even when it wasn’t required there was no financial reward

required there was no financial reward

required there was no financial reward or incentive to do so and for the most

or incentive to do so and for the most

or incentive to do so and for the most part their actions were not even

part their actions were not even

part their actions were not even acknowledged but none of that mattered

acknowledged but none of that mattered

acknowledged but none of that mattered they would take the action anyway even

they would take the action anyway even

they would take the action anyway even though they could not tell you which

though they could not tell you which

though they could not tell you which tree they had helped to save or where

tree they had helped to save or where

tree they had helped to save or where this aluminum

this aluminum

this aluminum can would end up five years from now

can would end up five years from now

can would end up five years from now they took the action because they cared

they took the action because they cared

they took the action because they cared and they believed that this action was

and they believed that this action was

and they believed that this action was going to have a great impact on the

going to have a great impact on the

going to have a great impact on the world and so they would faithfully take

world and so they would faithfully take

world and so they would faithfully take this action day after day after day

this action day after day after day

this action day after day after day now I understand almost everybody agrees

now I understand almost everybody agrees

now I understand almost everybody agrees right that recycling is good for the

right that recycling is good for the

right that recycling is good for the environment yes but not everybody does

environment yes but not everybody does

environment yes but not everybody does it and certainly not everybody cares

it and certainly not everybody cares

it and certainly not everybody cares deeply about it so what makes us care

deeply about it so what makes us care

deeply about it so what makes us care deeply about anything at all why do we

deeply about anything at all why do we

deeply about anything at all why do we donate our money to support our favorite

donate our money to support our favorite

donate our money to support our favorite charities why do we volunteer why do we

charities why do we volunteer why do we

charities why do we volunteer why do we do service why do we tutor and mentor

do service why do we tutor and mentor

do service why do we tutor and mentor that struggling student and what does

that struggling student and what does

that struggling student and what does any of that have to do with recycling I

any of that have to do with recycling I

any of that have to do with recycling I just felt that there was some sort of a

just felt that there was some sort of a

just felt that there was some sort of a connection I just couldn’t find that

connection I just couldn’t find that

connection I just couldn’t find that missing link and then one day I found it

missing link and then one day I found it

missing link and then one day I found it written on the pages of that ancient

written on the pages of that ancient

written on the pages of that ancient Chinese philosophy the Dow ditching the

Chinese philosophy the Dow ditching the

Chinese philosophy the Dow ditching the Dow dear Ching written in what the sixth

Dow dear Ching written in what the sixth

Dow dear Ching written in what the sixth century BC the Dow dear Ching is still

century BC the Dow dear Ching is still

century BC the Dow dear Ching is still one of the most translated works of

one of the most translated works of

one of the most translated works of literature in the world and there it was

literature in the world and there it was

literature in the world and there it was three little sentences and I was

three little sentences and I was

three little sentences and I was perfectly clear the Dow is an empty

perfectly clear the Dow is an empty

perfectly clear the Dow is an empty vessel it is used but never filled oh

vessel it is used but never filled oh

vessel it is used but never filled oh the unfathomable ten thousand things the

the unfathomable ten thousand things the

the unfathomable ten thousand things the Dow is an empty vessel okay so if it’s

Dow is an empty vessel okay so if it’s

Dow is an empty vessel okay so if it’s empty that means there’s nothing there

empty that means there’s nothing there

empty that means there’s nothing there and it is completely and totally reduced

and it is completely and totally reduced

and it is completely and totally reduced it is you

it is you

it is you but never filled but so if it’s never

but never filled but so if it’s never

but never filled but so if it’s never filled they can certainly be reused oh

filled they can certainly be reused oh

filled they can certainly be reused oh the unfathomable source of ten thousand

the unfathomable source of ten thousand

the unfathomable source of ten thousand things yeah that’s a very good

things yeah that’s a very good

things yeah that’s a very good definition for what it means to recycle

definition for what it means to recycle

definition for what it means to recycle I could almost see those green chasing

I could almost see those green chasing

I could almost see those green chasing arrows of the recycle emblem sort of

arrows of the recycle emblem sort of

arrows of the recycle emblem sort of hovering above the page this is reduce

hovering above the page this is reduce

hovering above the page this is reduce reuse recycle and this is us when you

reuse recycle and this is us when you

reuse recycle and this is us when you strip away indifference when you cut

strip away indifference when you cut

strip away indifference when you cut through our complacency when we get rid

through our complacency when we get rid

through our complacency when we get rid of all of this garbage that is weighing

of all of this garbage that is weighing

of all of this garbage that is weighing us down then we are reduced to our

us down then we are reduced to our

us down then we are reduced to our highest calling and that is our care and

highest calling and that is our care and

highest calling and that is our care and our care is just like the vessel of the

our care is just like the vessel of the

our care is just like the vessel of the Dow it is there it is always available

Dow it is there it is always available

Dow it is there it is always available to us when we lead when we take action

to us when we lead when we take action

to us when we lead when we take action from that place that’s when we can

from that place that’s when we can

from that place that’s when we can create things we never dreamed or

create things we never dreamed or

create things we never dreamed or possible so that’s my theory I call it

possible so that’s my theory I call it

possible so that’s my theory I call it the Dow of reduce reuse recycle

the Dow of reduce reuse recycle

the Dow of reduce reuse recycle is this about recycling yes yes it is

is this about recycling yes yes it is

is this about recycling yes yes it is but it’s also about leadership and

but it’s also about leadership and

but it’s also about leadership and possibilities and people people who

possibilities and people people who

possibilities and people people who really care people like Sally Sally

really care people like Sally Sally

really care people like Sally Sally worked at the same insurance company for

worked at the same insurance company for

worked at the same insurance company for over 20 years and every day she’s the

over 20 years and every day she’s the

over 20 years and every day she’s the person that would go in and make sure

person that would go in and make sure

person that would go in and make sure that the office ran efficiently and then

that the office ran efficiently and then

that the office ran efficiently and then everybody else had what they needed to

everybody else had what they needed to

everybody else had what they needed to do their jobs but every night Sally is

do their jobs but every night Sally is

do their jobs but every night Sally is that person that would go around to all

that person that would go around to all

that person that would go around to all the offices collect the cans and the

the offices collect the cans and the

the offices collect the cans and the bottles put them in her car and take

bottles put them in her car and take

bottles put them in her car and take them home to recycle them and my friend

them home to recycle them and my friend

them home to recycle them and my friend Patrick Patrick is a retired lieutenant

Patrick Patrick is a retired lieutenant

Patrick Patrick is a retired lieutenant colonel who spends all his time

colonel who spends all his time

colonel who spends all his time volunteering at his church now Patrick

volunteering at his church now Patrick

volunteering at his church now Patrick created one of the most strategic

created one of the most strategic

created one of the most strategic faith-based recycle programs I had ever

faith-based recycle programs I had ever

faith-based recycle programs I had ever seen and he enlisted like-minded

seen and he enlisted like-minded

seen and he enlisted like-minded volunteers from the congregation and

volunteers from the congregation and

volunteers from the congregation and they got together and created this sort

they got together and created this sort

they got together and created this sort of zero waste policy because to them

of zero waste policy because to them

of zero waste policy because to them recycling is stewardship and stewardship

recycling is stewardship and stewardship

recycling is stewardship and stewardship of the earth is their ministry I met

of the earth is their ministry I met

of the earth is their ministry I met bill and Helen at a college and Cheryl

bill and Helen at a college and Cheryl

bill and Helen at a college and Cheryl at a little elementary school but these

at a little elementary school but these

at a little elementary school but these educators felt that this is not a

educators felt that this is not a

educators felt that this is not a subject that’s just left to the

subject that’s just left to the

subject that’s just left to the classroom it is a core value but how can

classroom it is a core value but how can

classroom it is a core value but how can our schools our institutions of higher

our schools our institutions of higher

our schools our institutions of higher learning expect our children our future

learning expect our children our future

learning expect our children our future leaders to learn these values when they

leaders to learn these values when they

leaders to learn these values when they fail to recycle themselves so Sally and

fail to recycle themselves so Sally and

fail to recycle themselves so Sally and Patrick and Bill and Helen and Cheryl

Patrick and Bill and Helen and Cheryl

Patrick and Bill and Helen and Cheryl they didn’t just care about recycling

they didn’t just care about recycling

they didn’t just care about recycling they felt personally responsible they

they felt personally responsible they

they felt personally responsible they could no more turn their backs and walk

could no more turn their backs and walk

could no more turn their backs and walk away from this issue then you or I could

away from this issue then you or I could

away from this issue then you or I could turn our backs from a friend in need

turn our backs from a friend in need

turn our backs from a friend in need when I met them when I began to

when I met them when I began to

when I met them when I began to understand everything they had to go

understand everything they had to go

understand everything they had to go through to make this happen then I

through to make this happen then I

through to make this happen then I became an extension of their care and I

became an extension of their care and I

became an extension of their care and I felt responsible to honor it so you see

felt responsible to honor it so you see

felt responsible to honor it so you see it was their caring that kept me in that

it was their caring that kept me in that

it was their caring that kept me in that recycled dumpster this is the dowel of

recycled dumpster this is the dowel of

recycled dumpster this is the dowel of reduce reuse recycle this is what it

reduce reuse recycle this is what it

reduce reuse recycle this is what it looks like to be your caring and take

looks like to be your caring and take

looks like to be your caring and take action for good and recycling is that

action for good and recycling is that

action for good and recycling is that the perfect analogy because it

the perfect analogy because it

the perfect analogy because it demonstrate this type of caring that

demonstrate this type of caring that

demonstrate this type of caring that inspires you to keep taking action over

inspires you to keep taking action over

inspires you to keep taking action over and over again but recycling is only

and over again but recycling is only

and over again but recycling is only half of this story here’s what I mean

half of this story here’s what I mean

half of this story here’s what I mean let’s just fast forward and say that the

let’s just fast forward and say that the

let’s just fast forward and say that the recycle movement wins

recycle movement wins

recycle movement wins yay and we have this glorious planet

yay and we have this glorious planet

yay and we have this glorious planet that we’re gonna pass on to our future

that we’re gonna pass on to our future

that we’re gonna pass on to our future generations but what if at the same time

generations but what if at the same time

generations but what if at the same time what we are handing to our future

what we are handing to our future

what we are handing to our future generations is a world where caring is

generations is a world where caring is

generations is a world where caring is at risk because we have squandered and

at risk because we have squandered and

at risk because we have squandered and wasted opportunities to take action for

wasted opportunities to take action for

wasted opportunities to take action for good

impossible did you ever think we’d be

impossible did you ever think we’d be living at a time when 46% of our

living at a time when 46% of our

living at a time when 46% of our beautiful rivers and lakes would be too

beautiful rivers and lakes would be too

beautiful rivers and lakes would be too polluted to swim or fish or that every

polluted to swim or fish or that every

polluted to swim or fish or that every second an acre and a half of forest land

second an acre and a half of forest land

second an acre and a half of forest land is eliminated chopped down and destroyed

is eliminated chopped down and destroyed

is eliminated chopped down and destroyed if the way that we treat each other is

if the way that we treat each other is

if the way that we treat each other is but a mirror reflection of the way we

but a mirror reflection of the way we

but a mirror reflection of the way we treat the earth are we at risk of

treat the earth are we at risk of

treat the earth are we at risk of becoming a care less Society but the

becoming a care less Society but the

becoming a care less Society but the story doesn’t have to end here because

story doesn’t have to end here because

story doesn’t have to end here because we all care about something so what’s

we all care about something so what’s

we all care about something so what’s next how about this we use the recycled

next how about this we use the recycled

next how about this we use the recycled dumpster as a powerful affirmation yes

dumpster as a powerful affirmation yes

dumpster as a powerful affirmation yes the same recycled dumpster that you and

the same recycled dumpster that you and

the same recycled dumpster that you and I see every day that recycled dumpster

I see every day that recycled dumpster

I see every day that recycled dumpster reminds me that my caring creates the

reminds me that my caring creates the

reminds me that my caring creates the world in which I want to live so how

world in which I want to live so how

world in which I want to live so how about you what do you care about because

about you what do you care about because

about you what do you care about because that’s your aluminum and like aluminum

that’s your aluminum and like aluminum

that’s your aluminum and like aluminum the possibilities are endless I want to

the possibilities are endless I want to

the possibilities are endless I want to thank you for recycling and I appreciate

thank you for recycling and I appreciate

thank you for recycling and I appreciate you care

you care

you care you

”

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