Press "Enter" to skip to content

The Social License to Operate | Junita Van der Colff | TEDxPretoria


even though it feels like real society

even though it feels like real society is faced with so many challenges and

is faced with so many challenges and

is faced with so many challenges and uncertainty have you ever thought about

uncertainty have you ever thought about

uncertainty have you ever thought about the fact that we are the most informed

the fact that we are the most informed

the fact that we are the most informed the most connected the most educated

the most connected the most educated

the most connected the most educated humans to ever on the earth what

humans to ever on the earth what

humans to ever on the earth what exciting time to be alive being a

exciting time to be alive being a

exciting time to be alive being a business consultant in consulting

business consultant in consulting

business consultant in consulting businesses on sustainability and

businesses on sustainability and

businesses on sustainability and resilience it makes me think about what

resilience it makes me think about what

resilience it makes me think about what are the things that is required for

are the things that is required for

are the things that is required for business to be in existence let’s say in

business to be in existence let’s say in

business to be in existence let’s say in 2030 so unfortunately we cannot predict

2030 so unfortunately we cannot predict

2030 so unfortunately we cannot predict the future and I forgot my crystal ball

the future and I forgot my crystal ball

the future and I forgot my crystal ball at home

at home

at home so I would like us to pause and zoom in

so I would like us to pause and zoom in

so I would like us to pause and zoom in on what it is we know today we live in a

on what it is we know today we live in a

on what it is we know today we live in a world of disruptive technologies we

world of disruptive technologies we

world of disruptive technologies we game-changers have come and changed the

game-changers have come and changed the

game-changers have come and changed the way we commute how we pay how we shop

way we commute how we pay how we shop

way we commute how we pay how we shop for things some of the most it’s the

for things some of the most it’s the

for things some of the most it’s the biggest and fastest growing

biggest and fastest growing

biggest and fastest growing organizations in in today’s world did

organizations in in today’s world did

organizations in in today’s world did not exist ten years ago but innovative

not exist ten years ago but innovative

not exist ten years ago but innovative confident intrapreneurs came and they

confident intrapreneurs came and they

confident intrapreneurs came and they changed the way we do business we are a

changed the way we do business we are a

changed the way we do business we are a connected empowered and democratic

connected empowered and democratic

connected empowered and democratic society social media has changed the way

society social media has changed the way

society social media has changed the way we go about our daily lives and I’m

we go about our daily lives and I’m

we go about our daily lives and I’m pretty sure most of you has posted on on

pretty sure most of you has posted on on

pretty sure most of you has posted on on some form platform about being here

some form platform about being here

some form platform about being here today recently in the quarterly reports

today recently in the quarterly reports

today recently in the quarterly reports of Facebook Mark Zuckerberg mentioned

of Facebook Mark Zuckerberg mentioned

of Facebook Mark Zuckerberg mentioned that 1.8 billion people have access to

that 1.8 billion people have access to

that 1.8 billion people have access to Facebook who is now using Facebook that

Facebook who is now using Facebook that

Facebook who is now using Facebook that is the total equivalent of the world’s

is the total equivalent of the world’s

is the total equivalent of the world’s population in 1918 to put it in

population in 1918 to put it in

population in 1918 to put it in perspective and that’s not even a

perspective and that’s not even a

perspective and that’s not even a hundred years ago geographic borders and

hundred years ago geographic borders and

hundred years ago geographic borders and limitations has disappeared and the

limitations has disappeared and the

limitations has disappeared and the world has become flat we know and care

world has become flat we know and care

world has become flat we know and care about what is happening at any place in

about what is happening at any place in

about what is happening at any place in the world at any time having this

the world at any time having this

the world at any time having this platform and being able to share

platform and being able to share

platform and being able to share information free

information free

information free really change the way we view and shame

really change the way we view and shame

really change the way we view and shame news so everybody that has a smartphone

news so everybody that has a smartphone

news so everybody that has a smartphone is now a journalist and they will share

is now a journalist and they will share

is now a journalist and they will share anything that they believe is newsworthy

anything that they believe is newsworthy

anything that they believe is newsworthy so this has given the society of voice

so this has given the society of voice

so this has given the society of voice the public of voice a voice that can be

the public of voice a voice that can be

the public of voice a voice that can be used for crowdsource of crowdfunding

used for crowdsource of crowdfunding

used for crowdsource of crowdfunding sourcing crowdfunding inducing

sourcing crowdfunding inducing

sourcing crowdfunding inducing organizations boycotting organization

organizations boycotting organization

organizations boycotting organization discussing political and societal issues

discussing political and societal issues

discussing political and societal issues the power is now with the public and

the power is now with the public and

the power is now with the public and there’s been a power a shift in power

there’s been a power a shift in power

there’s been a power a shift in power from the monopolizing connected an

from the monopolizing connected an

from the monopolizing connected an influential few to the informed public

influential few to the informed public

influential few to the informed public society has certain expectations of that

society has certain expectations of that

society has certain expectations of that business needs to adhere to and these

business needs to adhere to and these

business needs to adhere to and these expectations if they not meet they will

expectations if they not meet they will

expectations if they not meet they will use this voice this power that I spoke

use this voice this power that I spoke

use this voice this power that I spoke about to make sure that organizations

about to make sure that organizations

about to make sure that organizations act in line it’s not business as usual

act in line it’s not business as usual

act in line it’s not business as usual and organizations they do not realize

and organizations they do not realize

and organizations they do not realize the interest and pay attention to the

the interest and pay attention to the

the interest and pay attention to the interest of society and think that this

interest of society and think that this

interest of society and think that this corporate social investment initiatives

corporate social investment initiatives

corporate social investment initiatives that they previously had is going to be

that they previously had is going to be

that they previously had is going to be enough they will not exist in 2013 I

enough they will not exist in 2013 I

enough they will not exist in 2013 I believe there is something called a

believe there is something called a

believe there is something called a social licence to operate this is not a

social licence to operate this is not a

social licence to operate this is not a new term and has been used in the mining

new term and has been used in the mining

new term and has been used in the mining industry for some decades it refers to

industry for some decades it refers to

industry for some decades it refers to the buy-in that is required in the local

the buy-in that is required in the local

the buy-in that is required in the local communities where these mines actually

communities where these mines actually

communities where these mines actually operates in but today mentioning that

operates in but today mentioning that

operates in but today mentioning that the world is flat it’s not limited to

the world is flat it’s not limited to

the world is flat it’s not limited to geographical borders it’s not limited to

geographical borders it’s not limited to

geographical borders it’s not limited to certain industries and organizations all

certain industries and organizations all

certain industries and organizations all organizations now need to maintain the

organizations now need to maintain the

organizations now need to maintain the social license to operate I identified

social license to operate I identified

social license to operate I identified five key behaviors or societal

five key behaviors or societal

five key behaviors or societal requirements for organizations to a

requirements for organizations to a

requirements for organizations to a deity to maintain the social license to

deity to maintain the social license to

deity to maintain the social license to operate and the first one being honest

operate and the first one being honest

operate and the first one being honest organizations need to be honest about

organizations need to be honest about

organizations need to be honest about how they go about doing their business

how they go about doing their business

how they go about doing their business with information being freely available

with information being freely available

with information being freely available and sometimes evenly

and sometimes evenly

and sometimes evenly society is requiring that organizations

society is requiring that organizations

society is requiring that organizations is honest and ethical in the way they do

is honest and ethical in the way they do

is honest and ethical in the way they do business I’m just thinking about a few

business I’m just thinking about a few

business I’m just thinking about a few examples that are of what had recently

examples that are of what had recently

examples that are of what had recently happened and what comes to mind is a

happened and what comes to mind is a

happened and what comes to mind is a certain family I’m not gonna mention

certain family I’m not gonna mention

certain family I’m not gonna mention they name that is not welcome to do

they name that is not welcome to do

they name that is not welcome to do business in South Africa anymore and the

business in South Africa anymore and the

business in South Africa anymore and the reason is because of the perception of

reason is because of the perception of

reason is because of the perception of how they go about doing business another

how they go about doing business another

how they go about doing business another example would be a very big global

example would be a very big global

example would be a very big global organization that was not honest about a

organization that was not honest about a

organization that was not honest about a system that measure emissions you can

system that measure emissions you can

system that measure emissions you can just imagine the reputational damage

just imagine the reputational damage

just imagine the reputational damage that this organizations has faced we a

that this organizations has faced we a

that this organizations has faced we a society is suffer from severe income

society is suffer from severe income

society is suffer from severe income disparity and there’s more and more

disparity and there’s more and more

disparity and there’s more and more pressure on organizations to allow for

pressure on organizations to allow for

pressure on organizations to allow for equal opportunity for all and if

equal opportunity for all and if

equal opportunity for all and if organizations do not provide that we

organizations do not provide that we

organizations do not provide that we want we want them to be honest to

want we want them to be honest to

want we want them to be honest to default to enable us to do that

default to enable us to do that

default to enable us to do that responsible so we trust organizations

responsible so we trust organizations

responsible so we trust organizations with all types of data from your banking

with all types of data from your banking

with all types of data from your banking details photos you share on social media

details photos you share on social media

details photos you share on social media too sometimes

too sometimes

too sometimes dating profiles there’s information that

dating profiles there’s information that

dating profiles there’s information that you’re not aware that you’re trusting

you’re not aware that you’re trusting

you’re not aware that you’re trusting organization with organizations with is

organization with organizations with is

organization with organizations with is what you search for on Google or even

what you search for on Google or even

what you search for on Google or even your location at any point in time

your location at any point in time

your location at any point in time organizations needs to be responsible

organizations needs to be responsible

organizations needs to be responsible with our our information cybercrime is a

with our our information cybercrime is a

with our our information cybercrime is a reality and if your information lands in

reality and if your information lands in

reality and if your information lands in the wrong hands it can be used for

the wrong hands it can be used for

the wrong hands it can be used for fraudulent activities or even expose you

fraudulent activities or even expose you

fraudulent activities or even expose you to identity faith the environment is

to identity faith the environment is

to identity faith the environment is very high on our priority list and

very high on our priority list and

very high on our priority list and organizations need to make sure that

organizations need to make sure that

organizations need to make sure that they measure and monitor the impact they

they measure and monitor the impact they

they measure and monitor the impact they have on the environment they need to

have on the environment they need to

have on the environment they need to they need to incorporate and and take

they need to incorporate and and take

they need to incorporate and and take into your account the impact they have

into your account the impact they have

into your account the impact they have when doing business and creating working

when doing business and creating working

when doing business and creating working environments and spaces they need to

environments and spaces they need to

environments and spaces they need to promote human rights okay the public is

promote human rights okay the public is

promote human rights okay the public is not going to support organizations that

not going to support organizations that

not going to support organizations that support in your main working

support in your main working

support in your main working environments for example making use of

environments for example making use of

environments for example making use of child laborers inclusive so a lot of

child laborers inclusive so a lot of

child laborers inclusive so a lot of organizations still see the social media

organizations still see the social media

organizations still see the social media phenomenon as one of their biggest risk

phenomenon as one of their biggest risk

phenomenon as one of their biggest risk I see it is one of our biggest

I see it is one of our biggest

I see it is one of our biggest opportunities because what is necessary

opportunities because what is necessary

opportunities because what is necessary is that we need to engage with us

is that we need to engage with us

is that we need to engage with us stakeholders we need to engage with

stakeholders we need to engage with

stakeholders we need to engage with society and make sure our product and

society and make sure our product and

society and make sure our product and service operator offerings appeal to

service operator offerings appeal to

service operator offerings appeal to them interestingly enough if you think

them interestingly enough if you think

them interestingly enough if you think about it these ecosystems that we

about it these ecosystems that we

about it these ecosystems that we created for ourselves government and

created for ourselves government and

created for ourselves government and organizations consist of people people

organizations consist of people people

organizations consist of people people that forms part of society we need to

that forms part of society we need to

that forms part of society we need to encourage our all-inclusive stakeholder

encourage our all-inclusive stakeholder

encourage our all-inclusive stakeholder approach where there is gain for all and

approach where there is gain for all and

approach where there is gain for all and ultimately we can propel society forward

ultimately we can propel society forward

ultimately we can propel society forward innovative this almost goes without

innovative this almost goes without

innovative this almost goes without saying because we are living in science

saying because we are living in science

saying because we are living in science exciting times when it comes to

exciting times when it comes to

exciting times when it comes to technology change but we need to be

technology change but we need to be

technology change but we need to be innovative in the way we market the way

innovative in the way we market the way

innovative in the way we market the way we look at our products and service

we look at our products and service

we look at our products and service offering with that engagement I believe

offering with that engagement I believe

offering with that engagement I believe that organizations should not try to

that organizations should not try to

that organizations should not try to play catch-up but rather lead the way

play catch-up but rather lead the way

play catch-up but rather lead the way and that if they don’t they’re going to

and that if they don’t they’re going to

and that if they don’t they’re going to be left behind and might not exist

be left behind and might not exist

be left behind and might not exist purpose so if you look at some of the

purpose so if you look at some of the

purpose so if you look at some of the biggest and fastest growing

biggest and fastest growing

biggest and fastest growing organizations and you talk to their

organizations and you talk to their

organizations and you talk to their leaders they all have one thing in

leaders they all have one thing in

leaders they all have one thing in common a greater purpose so they try to

common a greater purpose so they try to

common a greater purpose so they try to solve some societal problem there’s try

solve some societal problem there’s try

solve some societal problem there’s try to better society we’re looking at

to better society we’re looking at

to better society we’re looking at connecting the world we’re looking at

connecting the world we’re looking at

connecting the world we’re looking at self-driving cars and alternative energy

self-driving cars and alternative energy

self-driving cars and alternative energy solutions and solving medical problems

solutions and solving medical problems

solutions and solving medical problems and as a society is not going to support

and as a society is not going to support

and as a society is not going to support organizations that’s that the main aim

organizations that’s that the main aim

organizations that’s that the main aim is to enrich a few we want them to be

is to enrich a few we want them to be

is to enrich a few we want them to be part of the solution organizations need

part of the solution organizations need

part of the solution organizations need to realize that there is a massive shift

to realize that there is a massive shift

to realize that there is a massive shift from shareholder to stakeholder and that

from shareholder to stakeholder and that

from shareholder to stakeholder and that includes the general public tracing

includes the general public tracing

includes the general public tracing profit

profit

profit is not going to ensure that your

is not going to ensure that your

is not going to ensure that your business is going to be in existence

business is going to be in existence

business is going to be in existence tomorrow it’s not going to ensure your

tomorrow it’s not going to ensure your

tomorrow it’s not going to ensure your sustainability and now it brings me to

sustainability and now it brings me to

sustainability and now it brings me to what is the social licence to operate in

what is the social licence to operate in

what is the social licence to operate in I mean who’s gonna regulate it

I mean who’s gonna regulate it

I mean who’s gonna regulate it there’s no governing body there’s no

there’s no governing body there’s no

there’s no governing body there’s no regulator and the requirements to obtain

regulator and the requirements to obtain

regulator and the requirements to obtain and maintain the social licence to

and maintain the social licence to

and maintain the social licence to operate is gonna change as the society’s

operate is gonna change as the society’s

operate is gonna change as the society’s expectations is going to change the

expectations is going to change the

expectations is going to change the biggest risk for organizations is the

biggest risk for organizations is the

biggest risk for organizations is the fact that there’s going to be no warning

fact that there’s going to be no warning

fact that there’s going to be no warning you’re not going to get a blue letter

you’re not going to get a blue letter

you’re not going to get a blue letter and then a yellow letter and in a red

and then a yellow letter and in a red

and then a yellow letter and in a red letter and and then you cut off there’s

letter and and then you cut off there’s

letter and and then you cut off there’s going to be no fine for non complying to

going to be no fine for non complying to

going to be no fine for non complying to society’s requirements it’s going to be

society’s requirements it’s going to be

society’s requirements it’s going to be disruptive I believe I want to leave you

disruptive I believe I want to leave you

disruptive I believe I want to leave you with a statement something to think

with a statement something to think

with a statement something to think about

about

about and maybe even the title of my next talk

and maybe even the title of my next talk

and maybe even the title of my next talk an organization cannot succeed in a

an organization cannot succeed in a

an organization cannot succeed in a society that is failing

society that is failing

society that is failing [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *