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The Service Formerly Known as Banking | Daniel Kjellén | TEDxKingsCollegeLondon


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it works hello so two years ago

it works hello so two years ago Financial Times had an article with the

Financial Times had an article with the

Financial Times had an article with the headline is banking heading for its

headline is banking heading for its

headline is banking heading for its Spotify moment in the Spotify moment

Spotify moment in the Spotify moment

Spotify moment in the Spotify moment referring to the point in time when an

referring to the point in time when an

referring to the point in time when an existing industry is just you know blown

existing industry is just you know blown

existing industry is just you know blown away and completely replaced by

away and completely replaced by

away and completely replaced by something new I truly believe that that

something new I truly believe that that

something new I truly believe that that banking is heading for its fortified

banking is heading for its fortified

banking is heading for its fortified moment I think it’s going to be one of

moment I think it’s going to be one of

moment I think it’s going to be one of the biggest transformation that we’ll

the biggest transformation that we’ll

the biggest transformation that we’ll see in a consumer industry in our

see in a consumer industry in our

see in a consumer industry in our lifetime I think it’s going to have a

lifetime I think it’s going to have a

lifetime I think it’s going to have a huge impact on individuals financials I

huge impact on individuals financials I

huge impact on individuals financials I think it’s going to have a huge impact

think it’s going to have a huge impact

think it’s going to have a huge impact on society and maybe more importantly I

on society and maybe more importantly I

on society and maybe more importantly I also think it’s going to redefine our

also think it’s going to redefine our

also think it’s going to redefine our relationship and how we interact with

relationship and how we interact with

relationship and how we interact with our money so first of all let me tell

our money so first of all let me tell

our money so first of all let me tell you I don’t think that banks are evil I

you I don’t think that banks are evil I

you I don’t think that banks are evil I don’t think that bankers are evil people

don’t think that bankers are evil people

don’t think that bankers are evil people I think there are players just trying to

I think there are players just trying to

I think there are players just trying to play their best game given the set of

play their best game given the set of

play their best game given the set of rules that they’ve been given and

rules that they’ve been given and

rules that they’ve been given and ultimately of course those those rules

ultimately of course those those rules

ultimately of course those those rules have been decided by us society so

have been decided by us society so

have been decided by us society so there’s really no one to blame here so

there’s really no one to blame here so

there’s really no one to blame here so just to give you a short description of

just to give you a short description of

just to give you a short description of the state of the consumer banking market

the state of the consumer banking market

the state of the consumer banking market and to meet consumer banking it would be

and to meet consumer banking it would be

and to meet consumer banking it would be any type of services that you and me

any type of services that you and me

any type of services that you and me users would be payments investment

users would be payments investment

users would be payments investment mortgages loans etc it’s probably one of

mortgages loans etc it’s probably one of

mortgages loans etc it’s probably one of the most illiquid market AI people very

the most illiquid market AI people very

the most illiquid market AI people very very rarely switch banks or pick up new

very rarely switch banks or pick up new

very rarely switch banks or pick up new financial products it’s I think that

financial products it’s I think that

financial products it’s I think that switching costs can be mental ones it

switching costs can be mental ones it

switching costs can be mental ones it could be physical ones as well as as

could be physical ones as well as as

could be physical ones as well as as illegal once looking at the European

illegal once looking at the European

illegal once looking at the European banking market most people have actually

banking market most people have actually

banking market most people have actually inherited that bank

inherited that bank

inherited that bank from their parents and I’m one of those

from their parents and I’m one of those

from their parents and I’m one of those and people most people think that that

and people most people think that that

and people most people think that that consumer finance or dealing with it it’s

consumer finance or dealing with it it’s

consumer finance or dealing with it it’s complicated

complicated

complicated it’s boring it’s time-consuming it’s not

it’s boring it’s time-consuming it’s not

it’s boring it’s time-consuming it’s not it’s something that it’s not really

it’s something that it’s not really

it’s something that it’s not really working for me I should spend more time

working for me I should spend more time

working for me I should spend more time trying to figure out my pension

trying to figure out my pension

trying to figure out my pension maybe I should remortgage but I just

maybe I should remortgage but I just

maybe I should remortgage but I just don’t do it to give you one example then

don’t do it to give you one example then

don’t do it to give you one example then why this is a problem if you walk in

why this is a problem if you walk in

why this is a problem if you walk in today to a regular branch office with a

today to a regular branch office with a

today to a regular branch office with a bank and say I have five hundred euros

bank and say I have five hundred euros

bank and say I have five hundred euros that I would like to invest in the stock

that I would like to invest in the stock

that I would like to invest in the stock market you’re likely to get the advice

market you’re likely to get the advice

market you’re likely to get the advice that well I recommend you to put that

that well I recommend you to put that

that well I recommend you to put that money in in the bank so mutual fund it’s

money in in the bank so mutual fund it’s

money in in the bank so mutual fund it’s actively managed and it’s gonna cost you

actively managed and it’s gonna cost you

actively managed and it’s gonna cost you roughly one and a half percent per year

roughly one and a half percent per year

roughly one and a half percent per year in fees if you’re willing to invest

in fees if you’re willing to invest

in fees if you’re willing to invest maybe two hundred the euros or something

maybe two hundred the euros or something

maybe two hundred the euros or something more per month you don’t need to be a

more per month you don’t need to be a

more per month you don’t need to be a rich kids this is for everyone by the

rich kids this is for everyone by the

rich kids this is for everyone by the time you’re 80 you have spent half a

time you’re 80 you have spent half a

time you’re 80 you have spent half a million euros in fees too much paying

million euros in fees too much paying

million euros in fees too much paying the banks compared to if you would

the banks compared to if you would

the banks compared to if you would choose in a passively managed index fund

choose in a passively managed index fund

choose in a passively managed index fund instead I think this is amazing because

instead I think this is amazing because

instead I think this is amazing because if you look at academic research it’s

if you look at academic research it’s

if you look at academic research it’s crystal clear that we should all have

crystal clear that we should all have

crystal clear that we should all have those active or the passive lis managed

those active or the passive lis managed

those active or the passive lis managed index fund that are super cheap so

index fund that are super cheap so

index fund that are super cheap so crystal clear secondly it’s a product

crystal clear secondly it’s a product

crystal clear secondly it’s a product that is kind of standardized so it

that is kind of standardized so it

that is kind of standardized so it doesn’t need to be a lot of research for

doesn’t need to be a lot of research for

doesn’t need to be a lot of research for up for you to pick it up and it’s

up for you to pick it up and it’s

up for you to pick it up and it’s distributed pretty much everywhere so

distributed pretty much everywhere so

distributed pretty much everywhere so it’s easy to buy for everyone and

it’s easy to buy for everyone and

it’s easy to buy for everyone and despite this a vast majority of all

despite this a vast majority of all

despite this a vast majority of all consumers money invested on the stock

consumers money invested on the stock

consumers money invested on the stock market is with those expensive actively

market is with those expensive actively

market is with those expensive actively managed funds and of course that has a

managed funds and of course that has a

managed funds and of course that has a huge impact on you I mean half a million

huge impact on you I mean half a million

huge impact on you I mean half a million EUR that a lot of money that of course

EUR that a lot of money that of course

EUR that a lot of money that of course have a great impact on society what if

have a great impact on society what if

have a great impact on society what if that money could have spent be spent

that money could have spent be spent

that money could have spent be spent elsewhere instead I think there are

elsewhere instead I think there are

elsewhere instead I think there are three distinct reasons for why we ended

three distinct reasons for why we ended

three distinct reasons for why we ended up where we are today one is that

up where we are today one is that

up where we are today one is that the banks they owned the distribution

the banks they owned the distribution

the banks they owned the distribution network virtually all financial products

network virtually all financial products

network virtually all financial products have been distributed through the

have been distributed through the

have been distributed through the physical branch network so obviously

physical branch network so obviously

physical branch network so obviously very hard to compete for newcomers

very hard to compete for newcomers

very hard to compete for newcomers secondly banks have had a monopoly on

secondly banks have had a monopoly on

secondly banks have had a monopoly on viewing people’s finances and this is

viewing people’s finances and this is

viewing people’s finances and this is absolutely necessary if you want to do

absolutely necessary if you want to do

absolutely necessary if you want to do financial advisory to understand your

financial advisory to understand your

financial advisory to understand your financial history and to understand your

financial history and to understand your

financial history and to understand your financial presence and thirdly banks

financial presence and thirdly banks

financial presence and thirdly banks have had a monopoly on transferring

have had a monopoly on transferring

have had a monopoly on transferring money and that is kind of a magic setup

money and that is kind of a magic setup

money and that is kind of a magic setup so banks are being the only one who see

so banks are being the only one who see

so banks are being the only one who see well this guy has 500 or 5,000 euros

well this guy has 500 or 5,000 euros

well this guy has 500 or 5,000 euros that she that’s just laying around on a

that she that’s just laying around on a

that she that’s just laying around on a bank account my advice to you is that

bank account my advice to you is that

bank account my advice to you is that you should invest it in one over the

you should invest it in one over the

you should invest it in one over the banks own mutual funds and I’m the only

banks own mutual funds and I’m the only

banks own mutual funds and I’m the only one who can do it for you transfer it

one who can do it for you transfer it

one who can do it for you transfer it immediately and it’s done

immediately and it’s done

immediately and it’s done well this is now all about to change

firstly get back to that one first

firstly get back to that one first distribution is becoming increasingly

distribution is becoming increasingly

distribution is becoming increasingly digital and online where everyone can

digital and online where everyone can

digital and online where everyone can compete secondly and this might be the

compete secondly and this might be the

compete secondly and this might be the most exciting part it’s called PSD to

most exciting part it’s called PSD to

most exciting part it’s called PSD to boring and short for payment service

boring and short for payment service

boring and short for payment service directive 2 which is a new EU

directive 2 which is a new EU

directive 2 which is a new EU legislation that is just about to be

legislation that is just about to be

legislation that is just about to be adopted and it forces every single

adopted and it forces every single

adopted and it forces every single european bank to open up for you to take

european bank to open up for you to take

european bank to open up for you to take your financial data all of it and view

your financial data all of it and view

your financial data all of it and view it elsewhere into use in other services

it elsewhere into use in other services

it elsewhere into use in other services and it forces every single bank to open

and it forces every single bank to open

and it forces every single bank to open up for you to transfer money from that

up for you to transfer money from that

up for you to transfer money from that bank from elsewhere you don’t need to

bank from elsewhere you don’t need to

bank from elsewhere you don’t need to visit the branch or the bank’s own

visit the branch or the bank’s own

visit the branch or the bank’s own mobile app which is obviously you know

mobile app which is obviously you know

mobile app which is obviously you know huge difference so essentially what

huge difference so essentially what

huge difference so essentially what we’re doing is that we are decoupling

we’re doing is that we are decoupling

we’re doing is that we are decoupling your personal finance from the banks and

your personal finance from the banks and

your personal finance from the banks and that has been jointed together forever

that has been jointed together forever

that has been jointed together forever basically and what it does is that

basically and what it does is that

basically and what it does is that you’re allowed to to go to go to

you’re allowed to to go to go to

you’re allowed to to go to go to competing services instead so you bring

competing services instead so you bring

competing services instead so you bring transparency to this more

transparency to this more

transparency to this more yet we lower switching costs we increase

yet we lower switching costs we increase

yet we lower switching costs we increase competition

competition

competition and ultimately this legislation moves

and ultimately this legislation moves

and ultimately this legislation moves tons of power from the banks to you as a

tons of power from the banks to you as a

tons of power from the banks to you as a consumer now then

consumer now then

consumer now then so we’re already see on the back of this

so we’re already see on the back of this

so we’re already see on the back of this legislation new emerging services that

legislation new emerging services that

legislation new emerging services that helps you interact with your money

helps you interact with your money

helps you interact with your money completely new ways we see robe advisory

completely new ways we see robe advisory

completely new ways we see robe advisory services that automatically rebalance as

services that automatically rebalance as

services that automatically rebalance as your finances make sure you have the

your finances make sure you have the

your finances make sure you have the cheapest funds available there services

cheapest funds available there services

cheapest funds available there services that let you cherry pick the interest

that let you cherry pick the interest

that let you cherry pick the interest accounts that has the best rate

accounts that has the best rate

accounts that has the best rate throughout Europe or or services that a

throughout Europe or or services that a

throughout Europe or or services that a real time that you remortgage should

real time that you remortgage should

real time that you remortgage should that be a mortgage for you with better

that be a mortgage for you with better

that be a mortgage for you with better with better better interest so what

with better better interest so what

with better better interest so what we’ll see we see switching costs go down

we’ll see we see switching costs go down

we’ll see we see switching costs go down go down go down and it’s going to be

go down go down and it’s going to be

go down go down and it’s going to be easier and easier for people for

easier and easier for people for

easier and easier for people for everyone to make smart financial

everyone to make smart financial

everyone to make smart financial decisions and I think that the Spotify

decisions and I think that the Spotify

decisions and I think that the Spotify moment in banking will be when you have

moment in banking will be when you have

moment in banking will be when you have a service where you can just turn on

a service where you can just turn on

a service where you can just turn on that autopilot so instead of just

that autopilot so instead of just

that autopilot so instead of just optimizing with Rob advisory your

optimizing with Rob advisory your

optimizing with Rob advisory your investments you have a service that

investments you have a service that

investments you have a service that optimize your entire finances make sure

optimize your entire finances make sure

optimize your entire finances make sure you always have the best interest rate

you always have the best interest rate

you always have the best interest rate the best credit card the best mortgage

the best credit card the best mortgage

the best credit card the best mortgage or the best investment portfolio where

or the best investment portfolio where

or the best investment portfolio where money is starting to just work for you I

money is starting to just work for you I

money is starting to just work for you I think that’s going to be

think that’s going to be

think that’s going to be transformational so what will happen to

transformational so what will happen to

transformational so what will happen to the banks done well I think there are

the banks done well I think there are

the banks done well I think there are great banks that out there the problem

great banks that out there the problem

great banks that out there the problem today is not that that there’s a lack of

today is not that that there’s a lack of

today is not that that there’s a lack of good products the problem historic has

good products the problem historic has

good products the problem historic has been that it’s been a disaster when

been that it’s been a disaster when

been that it’s been a disaster when matching these great products with the

matching these great products with the

matching these great products with the consumers that needs them and I think

consumers that needs them and I think

consumers that needs them and I think it’s been a horrible time to be a banker

it’s been a horrible time to be a banker

it’s been a horrible time to be a banker for the past few decades just imagine

for the past few decades just imagine

for the past few decades just imagine trying to build new innovative services

trying to build new innovative services

trying to build new innovative services cheaper ones smarter ones and you get no

cheaper ones smarter ones and you get no

cheaper ones smarter ones and you get no new customers because people inherit

new customers because people inherit

new customers because people inherit their banks so kind of the only thing

their banks so kind of the only thing

their banks so kind of the only thing you can do was to sit

you can do was to sit

you can do was to sit wait and hope for your customers to get

wait and hope for your customers to get

wait and hope for your customers to get children and that they becomes customer

children and that they becomes customer

children and that they becomes customer one day it must have been so boring and

one day it must have been so boring and

one day it must have been so boring and frustrating so obviously now when when

frustrating so obviously now when when

frustrating so obviously now when when we have a more liquid market or yet in

we have a more liquid market or yet in

we have a more liquid market or yet in the future best tanks will have all the

the future best tanks will have all the

the future best tanks will have all the customer that they will deserve I think

customer that they will deserve I think

customer that they will deserve I think also that in order to compete for your

also that in order to compete for your

also that in order to compete for your attention

attention

attention banks has traditionally had you know

banks has traditionally had you know

banks has traditionally had you know exact same offering for everyone every

exact same offering for everyone every

exact same offering for everyone every bank looked the same and they I have the

bank looked the same and they I have the

bank looked the same and they I have the same product as my mother every product

same product as my mother every product

same product as my mother every product looked the same for everyone between 18

looked the same for everyone between 18

looked the same for everyone between 18 and 80 can you see any other consumer

and 80 can you see any other consumer

and 80 can you see any other consumer market where that’s the case so we’re

market where that’s the case so we’re

market where that’s the case so we’re going to see the emergence of new niche

going to see the emergence of new niche

going to see the emergence of new niche banks instead I think here we’re going

banks instead I think here we’re going

banks instead I think here we’re going to have the apple of banks and the good

to have the apple of banks and the good

to have the apple of banks and the good job banks it’s gonna probably cost ten

job banks it’s gonna probably cost ten

job banks it’s gonna probably cost ten times as much and as a regular Bank

times as much and as a regular Bank

times as much and as a regular Bank service but we have chosen them we’ll

service but we have chosen them we’ll

service but we have chosen them we’ll say that’s a lifestyle product that I

say that’s a lifestyle product that I

say that’s a lifestyle product that I want that I’m still happy about having

want that I’m still happy about having

want that I’m still happy about having and I think here down there you’re gonna

and I think here down there you’re gonna

and I think here down there you’re gonna have like super cheap DIY banks you’ll

have like super cheap DIY banks you’ll

have like super cheap DIY banks you’ll have to do everything on your own

have to do everything on your own

have to do everything on your own but at very very low cost and then

but at very very low cost and then

but at very very low cost and then you’re gonna have everything in between

you’re gonna have everything in between

you’re gonna have everything in between so obviously the good banks are going to

so obviously the good banks are going to

so obviously the good banks are going to be winners in this bad banks huge losers

be winners in this bad banks huge losers

be winners in this bad banks huge losers society and as us as individuals will of

society and as us as individuals will of

society and as us as individuals will of course financially benefit from it but I

course financially benefit from it but I

course financially benefit from it but I think maybe the most important change is

think maybe the most important change is

think maybe the most important change is that the moment that that sporty for a

that the moment that that sporty for a

that the moment that that sporty for a moment when we turn on the autopilot I

moment when we turn on the autopilot I

moment when we turn on the autopilot I think we’re going to go from that that

think we’re going to go from that that

think we’re going to go from that that that feeling that finances is not really

that feeling that finances is not really

that feeling that finances is not really working for me that people describe as

working for me that people describe as

working for me that people describe as like financial anxiety to a state maybe

like financial anxiety to a state maybe

like financial anxiety to a state maybe we can describe as financial happiness

we can describe as financial happiness

we can describe as financial happiness and I think that’s the financial future

and I think that’s the financial future

and I think that’s the financial future that I hope for all of us thank you

that I hope for all of us thank you

that I hope for all of us thank you [Applause]

”

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