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The Secret of the Sharing Economy | Benita Matofska | TEDxFrankfurt


okay well I reckon that it’s time for

okay well I reckon that it’s time for some sharing what do you say Frankfurt

some sharing what do you say Frankfurt

some sharing what do you say Frankfurt we’re ready to share oh sure

we’re ready to share oh sure

we’re ready to share oh sure okay so every single one of you came

okay so every single one of you came

okay so every single one of you came here to share because you trusted that

here to share because you trusted that

here to share because you trusted that this would be time well spent well I’m

this would be time well spent well I’m

this would be time well spent well I’m going to spend the next few minutes

going to spend the next few minutes

going to spend the next few minutes talking about why I believe the sharing

talking about why I believe the sharing

talking about why I believe the sharing economy is transforming our world and

economy is transforming our world and

economy is transforming our world and how every single one of us can benefit

how every single one of us can benefit

how every single one of us can benefit if we know the secret that’s at the

if we know the secret that’s at the

if we know the secret that’s at the heart of it

heart of it

heart of it you see I’m passionate about the sharing

you see I’m passionate about the sharing

you see I’m passionate about the sharing economy because I believe that sharing

economy because I believe that sharing

economy because I believe that sharing can change the world so what is the

can change the world so what is the

can change the world so what is the sharing economy well it’s a

sharing economy well it’s a

sharing economy well it’s a socio-economic system built around the

socio-economic system built around the

socio-economic system built around the sharing of human and physical resources

sharing of human and physical resources

sharing of human and physical resources knowledge skills time goods cars clothes

knowledge skills time goods cars clothes

knowledge skills time goods cars clothes food housing but the sharing economy is

food housing but the sharing economy is

food housing but the sharing economy is often misunderstood the sharing in the

often misunderstood the sharing in the

often misunderstood the sharing in the term sharing economy doesn’t mean it’s

term sharing economy doesn’t mean it’s

term sharing economy doesn’t mean it’s free it’s about accessing shared

free it’s about accessing shared

free it’s about accessing shared resources it’s a hybrid economy with

resources it’s a hybrid economy with

resources it’s a hybrid economy with different forms of value exchange rent

different forms of value exchange rent

different forms of value exchange rent swap borrow lend exchange cooperate

swap borrow lend exchange cooperate

swap borrow lend exchange cooperate co-create collaborate all of these terms

co-create collaborate all of these terms

co-create collaborate all of these terms refer to different types of sharing so

refer to different types of sharing so

refer to different types of sharing so there are over three point five trillion

there are over three point five trillion

there are over three point five trillion pounds worth of idle resources in the

pounds worth of idle resources in the

pounds worth of idle resources in the world food shelter water yet 40,000

world food shelter water yet 40,000

world food shelter water yet 40,000 people die every single day because they

people die every single day because they

people die every single day because they don’t have access to food shelter and

don’t have access to food shelter and

don’t have access to food shelter and water and so in a sharing economy we

water and so in a sharing economy we

water and so in a sharing economy we connect

connect

connect idle resource with need so there’s no

idle resource with need so there’s no

idle resource with need so there’s no need for poverty well that sounds all

need for poverty well that sounds all

need for poverty well that sounds all well and good but how do we build a

well and good but how do we build a

well and good but how do we build a sharing economy

sharing economy

sharing economy it sounds like an impossible task a

it sounds like an impossible task a

it sounds like an impossible task a dream maybe but there’s a secret to

dream maybe but there’s a secret to

dream maybe but there’s a secret to building a sharing economy and it was on

building a sharing economy and it was on

building a sharing economy and it was on a trip thirty years ago that I

a trip thirty years ago that I

a trip thirty years ago that I discovered that secret so when I was 19

discovered that secret so when I was 19

discovered that secret so when I was 19 I drove across America with my best

I drove across America with my best

I drove across America with my best friend for just $30 we took what’s known

friend for just $30 we took what’s known

friend for just $30 we took what’s known as an auto-driver way a form of car

as an auto-driver way a form of car

as an auto-driver way a form of car sharing where you transport someone

sharing where you transport someone

sharing where you transport someone else’s car and you just pay for the gas

else’s car and you just pay for the gas

else’s car and you just pay for the gas we had the time of our lives it was a

we had the time of our lives it was a

we had the time of our lives it was a magic experience and it sparked my

magic experience and it sparked my

magic experience and it sparked my interest in what’s now known as the

interest in what’s now known as the

interest in what’s now known as the sharing economy in our case we needed a

sharing economy in our case we needed a

sharing economy in our case we needed a car but we have no cash and a family

car but we have no cash and a family

car but we have no cash and a family needed their car transporting it was a

needed their car transporting it was a

needed their car transporting it was a win-win situation now somewhere between

win-win situation now somewhere between

win-win situation now somewhere between the Grand Canyon and Las Vegas I had

the Grand Canyon and Las Vegas I had

the Grand Canyon and Las Vegas I had this epiphany but when you trust someone

this epiphany but when you trust someone

this epiphany but when you trust someone something wonderful can happen when you

something wonderful can happen when you

something wonderful can happen when you trust life is an adventure

you see we needed to get somewhere and

you see we needed to get somewhere and we trusted each other we trusted that we

we trusted each other we trusted that we

we trusted each other we trusted that we could drive for five days 3,000 miles we

could drive for five days 3,000 miles we

could drive for five days 3,000 miles we trusted that the car would even get us

trusted that the car would even get us

trusted that the car would even get us there we trusted our driving which may

there we trusted our driving which may

there we trusted our driving which may have been a mistake but we have this

have been a mistake but we have this

have been a mistake but we have this incredible experience and along the way

incredible experience and along the way

incredible experience and along the way I realized but the reason that something

I realized but the reason that something

I realized but the reason that something wonderful happens when you trust is

wonderful happens when you trust is

wonderful happens when you trust is because you open yourself up to sharing

because you open yourself up to sharing

because you open yourself up to sharing you see first you trust

you see first you trust

you see first you trust and then you share so the first step

and then you share so the first step

and then you share so the first step towards building a society based around

towards building a society based around

towards building a society based around sharing is to trust so Trust is the

sharing is to trust so Trust is the

sharing is to trust so Trust is the secret to building a sharing economy

secret to building a sharing economy

secret to building a sharing economy well that’s all well and good but how do

well that’s all well and good but how do

well that’s all well and good but how do we know who to trust or what to trust

we know who to trust or what to trust

we know who to trust or what to trust let’s face it you can’t just trust

let’s face it you can’t just trust

let’s face it you can’t just trust anyone these days can you so I’m

anyone these days can you so I’m

anyone these days can you so I’m embarrassed to tell you what happened

embarrassed to tell you what happened

embarrassed to tell you what happened next but I’m going to trust that you

next but I’m going to trust that you

next but I’m going to trust that you didn’t mock me if you won’t mock me so

didn’t mock me if you won’t mock me so

didn’t mock me if you won’t mock me so we needed someone to share the driving

we needed someone to share the driving

we needed someone to share the driving but before you can share you’ve got to

but before you can share you’ve got to

but before you can share you’ve got to trust so we needed to find a stranger

trust so we needed to find a stranger

trust so we needed to find a stranger who we could trust now back in the

who we could trust now back in the

who we could trust now back in the analog days of 1986 this wasn’t so easy

analog days of 1986 this wasn’t so easy

analog days of 1986 this wasn’t so easy right so I wrote an ad and I put this in

right so I wrote an ad and I put this in

right so I wrote an ad and I put this in the local newspaper and here’s what it

the local newspaper and here’s what it

the local newspaper and here’s what it said to attractive adventurous British

said to attractive adventurous British

said to attractive adventurous British girls looking for someone to share the

girls looking for someone to share the

girls looking for someone to share the drive from Washington DC to LA if you’re

drive from Washington DC to LA if you’re

drive from Washington DC to LA if you’re up for it

up for it

up for it call us now not surprisingly this

call us now not surprisingly this

call us now not surprisingly this attracted several perverts

attracted several perverts

attracted several perverts who were clearly not to be trusted right

who were clearly not to be trusted right

who were clearly not to be trusted right so we did what 19 year old girls did

so we did what 19 year old girls did

so we did what 19 year old girls did back in the pre social media world of

back in the pre social media world of

back in the pre social media world of 1986 we went to a bar and there we met

1986 we went to a bar and there we met

1986 we went to a bar and there we met fellow student John the existentialist

fellow student John the existentialist

fellow student John the existentialist and it was decided that he would join us

and it was decided that he would join us

and it was decided that he would join us on our cross-country adventure and

on our cross-country adventure and

on our cross-country adventure and there’s John now you see we listen to

there’s John now you see we listen to

there’s John now you see we listen to our instincts so when we got the

our instincts so when we got the

our instincts so when we got the perverts calling we knew that they were

perverts calling we knew that they were

perverts calling we knew that they were not to be trusted but when we met John

not to be trusted but when we met John

not to be trusted but when we met John in the bar we knew that he was

in the bar we knew that he was

in the bar we knew that he was we trusted our instincts we trusted

we trusted our instincts we trusted

we trusted our instincts we trusted ourselves for the key to trust is that

ourselves for the key to trust is that

ourselves for the key to trust is that first we have to trust ourselves because

first we have to trust ourselves because

first we have to trust ourselves because how can we trust others if we don’t

how can we trust others if we don’t

how can we trust others if we don’t trust ourselves but trusting yourself is

trust ourselves but trusting yourself is

trust ourselves but trusting yourself is really difficult isn’t it it’s hard to

really difficult isn’t it it’s hard to

really difficult isn’t it it’s hard to listen to that voice to go with your gut

listen to that voice to go with your gut

listen to that voice to go with your gut to trust yourself it takes strength it

to trust yourself it takes strength it

to trust yourself it takes strength it takes courage it takes self-confidence

takes courage it takes self-confidence

takes courage it takes self-confidence but just think when you do trust you

but just think when you do trust you

but just think when you do trust you open yourself up to sharing you open

open yourself up to sharing you open

open yourself up to sharing you open yourself up to positivity and positivity

yourself up to positivity and positivity

yourself up to positivity and positivity and experiences so if we try just

and experiences so if we try just

and experiences so if we try just imagine

imagine

imagine overcome our fear that negativity and we

overcome our fear that negativity and we

overcome our fear that negativity and we dare to trust ourselves and we open up

dare to trust ourselves and we open up

dare to trust ourselves and we open up ourselves to possibility to potential to

ourselves to possibility to potential to

ourselves to possibility to potential to adventure to change how we can transform

adventure to change how we can transform

adventure to change how we can transform our own lives and the world because when

our own lives and the world because when

our own lives and the world because when you share you’re saying I am vulnerable

you share you’re saying I am vulnerable

you share you’re saying I am vulnerable I can’t do this by myself I’m choosing

I can’t do this by myself I’m choosing

I can’t do this by myself I’m choosing to do this with someone else you reveal

to do this with someone else you reveal

to do this with someone else you reveal your true self you show that you are a

your true self you show that you are a

your true self you show that you are a sharer because to share is to be human

to share is to be human now trusting

to share is to be human now trusting ourselves is one thing but of course how

ourselves is one thing but of course how

ourselves is one thing but of course how do we trust strangers how do we trust

do we trust strangers how do we trust

do we trust strangers how do we trust strangers well fortunately in this day

strangers well fortunately in this day

strangers well fortunately in this day and age we no longer have to rely on

and age we no longer have to rely on

and age we no longer have to rely on instincts alone and I would argue and I

instincts alone and I would argue and I

instincts alone and I would argue and I believe that there’s never been a better

believe that there’s never been a better

believe that there’s never been a better time to trust

time to trust

time to trust thanks to the rise of the sharing

thanks to the rise of the sharing

thanks to the rise of the sharing economy and the over 10,000 different

economy and the over 10,000 different

economy and the over 10,000 different apps and platforms and projects

apps and platforms and projects

apps and platforms and projects worldwide we can share everything from

worldwide we can share everything from

worldwide we can share everything from dogs to didgeridoos we can find housing

dogs to didgeridoos we can find housing

dogs to didgeridoos we can find housing jobs food clothing you have it

jobs food clothing you have it

jobs food clothing you have it experiences we can even find love

experiences we can even find love

experiences we can even find love everything that you do every single day

everything that you do every single day

everything that you do every single day every transaction every experience every

every transaction every experience every

every transaction every experience every activity can be done better through the

activity can be done better through the

activity can be done better through the sharing economy but first you have to

sharing economy but first you have to

sharing economy but first you have to trust you can transform your life by

trust you can transform your life by

trust you can transform your life by sharing one social enterprise in the UK

sharing one social enterprise in the UK

sharing one social enterprise in the UK fair share

fair share

fair share last year delivered eighteen point three

last year delivered eighteen point three

last year delivered eighteen point three million meals to people living in food

million meals to people living in food

million meals to people living in food poverty out of food that would have

poverty out of food that would have

poverty out of food that would have needlessly gone to landfill just think

needlessly gone to landfill just think

needlessly gone to landfill just think about that car sharing reduces household

about that car sharing reduces household

about that car sharing reduces household carbon emissions by 37 percent this is

carbon emissions by 37 percent this is

carbon emissions by 37 percent this is the world that we build if we can trust

the world that we build if we can trust

the world that we build if we can trust just think about that so there’s never

just think about that so there’s never

just think about that so there’s never been a better time to trust and now

been a better time to trust and now

been a better time to trust and now we’re eight others we verify their

we’re eight others we verify their

we’re eight others we verify their identities we have these online

identities we have these online

identities we have these online reputations these personas we can find

reputations these personas we can find

reputations these personas we can find out more information about people about

out more information about people about

out more information about people about strangers than we ever could through

strangers than we ever could through

strangers than we ever could through traditional means there has never been a

traditional means there has never been a

traditional means there has never been a better time to trust now we can make

better time to trust now we can make

better time to trust now we can make informed decisions about who to trust we

informed decisions about who to trust we

informed decisions about who to trust we can decide who share worthy so it is

can decide who share worthy so it is

can decide who share worthy so it is possible to trust and as I’ve shown

possible to trust and as I’ve shown

possible to trust and as I’ve shown there are three ways in which we can

there are three ways in which we can

there are three ways in which we can safely trust strangers so first as I’ve

safely trust strangers so first as I’ve

safely trust strangers so first as I’ve mentioned is trust yourself listen to

mentioned is trust yourself listen to

mentioned is trust yourself listen to that inner voice what does your gut tell

that inner voice what does your gut tell

that inner voice what does your gut tell you

you

you you don’t ignore it trust yourself do

you don’t ignore it trust yourself do

you don’t ignore it trust yourself do your research because today you can when

your research because today you can when

your research because today you can when I decided that we were going to do our

I decided that we were going to do our

I decided that we were going to do our first family house swap my husband was

first family house swap my husband was

first family house swap my husband was convinced our home was going to get

convinced our home was going to get

convinced our home was going to get trashed so of course I had to go online

trashed so of course I had to go online

trashed so of course I had to go online and do the research and I checked out

and do the research and I checked out

and do the research and I checked out the family that had answered our request

the family that had answered our request

the family that had answered our request on a home swapping site

on a home swapping site

on a home swapping site what did other people say about them

what did other people say about them

what did other people say about them were they good sharers did they have

were they good sharers did they have

were they good sharers did they have good sharing ratings and I communicated

good sharing ratings and I communicated

good sharing ratings and I communicated with them I asked them questions what

with them I asked them questions what

with them I asked them questions what kind of holiday were they looking for

kind of holiday were they looking for

kind of holiday were they looking for what were their interests I spoke to

what were their interests I spoke to

what were their interests I spoke to them the conversations and the I got

them the conversations and the I got

them the conversations and the I got every bit of information that I needed

every bit of information that I needed

every bit of information that I needed to make that informed decision and every

to make that informed decision and every

to make that informed decision and every one of us can do that and thirdly verify

one of us can do that and thirdly verify

one of us can do that and thirdly verify identity we can run identity checks on

identity we can run identity checks on

identity we can run identity checks on anybody so that we know that someone is

anybody so that we know that someone is

anybody so that we know that someone is who they say they are there are lots of

who they say they are there are lots of

who they say they are there are lots of tools out there to do this and if you

tools out there to do this and if you

tools out there to do this and if you carry out these three steps you can

carry out these three steps you can

carry out these three steps you can safely trust strangers and if we trust

safely trust strangers and if we trust

safely trust strangers and if we trust were open to sharing and we can

were open to sharing and we can

were open to sharing and we can transform our world so Julie and I

transform our world so Julie and I

transform our world so Julie and I clocked up 2,800 miles and we arrived in

clocked up 2,800 miles and we arrived in

clocked up 2,800 miles and we arrived in LA you’ll be relieved to hear safe and

LA you’ll be relieved to hear safe and

LA you’ll be relieved to hear safe and sound with John the existentialist he

sound with John the existentialist he

sound with John the existentialist he made the full journey and hundreds of

made the full journey and hundreds of

made the full journey and hundreds of incredible memories it was an

incredible memories it was an

incredible memories it was an unforgettable trip and you see we

unforgettable trip and you see we

unforgettable trip and you see we trusted we opened ourselves up to

trusted we opened ourselves up to

trusted we opened ourselves up to sharing and something wonderful happened

see I believe that what’s wrong with the

see I believe that what’s wrong with the world is that there’s a shortage of

world is that there’s a shortage of

world is that there’s a shortage of sharing and we can fix that because

sharing and we can fix that because

sharing and we can fix that because although our resources are finite our

although our resources are finite our

although our resources are finite our potential to share is unlimited and if

potential to share is unlimited and if

potential to share is unlimited and if we can unleash

we can unleash

we can unleash our collective capability to share and

our collective capability to share and

our collective capability to share and collaborate there is no end to what we

collaborate there is no end to what we

collaborate there is no end to what we can achieve together but first we need

can achieve together but first we need

can achieve together but first we need to dare to trust because of course Trust

to dare to trust because of course Trust

to dare to trust because of course Trust is the secret to the sharing economy and

is the secret to the sharing economy and

is the secret to the sharing economy and Trust we must to build a better world

Trust we must to build a better world

Trust we must to build a better world because sharing feeds clothes educates

because sharing feeds clothes educates

because sharing feeds clothes educates and those 40,000 people that die each

and those 40,000 people that die each

and those 40,000 people that die each day because they don’t have access to

day because they don’t have access to

day because they don’t have access to food shelter and water don’t need to die

food shelter and water don’t need to die

food shelter and water don’t need to die but first we need to dare to trust and

but first we need to dare to trust and

but first we need to dare to trust and as I’ve shown now we all know how and we

as I’ve shown now we all know how and we

as I’ve shown now we all know how and we can trust safely and together we can

can trust safely and together we can

can trust safely and together we can build this sharing economy you came here

build this sharing economy you came here

build this sharing economy you came here today to share but first you trusted

today to share but first you trusted

today to share but first you trusted that this would be time well spent I

hope that for all of you something

hope that for all of you something wonderful happened today I’m Bonita met

wonderful happened today I’m Bonita met

wonderful happened today I’m Bonita met Oscar thank you for sharing

”

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