
we are all of us in possession of a powerful and transcendent creativity
powerful and transcendent creativity
powerful and transcendent creativity machine our amazing human brains
machine our amazing human brains
machine our amazing human brains creativity is defined as the ability to
creativity is defined as the ability to
creativity is defined as the ability to combine diverse elements into novel and
combine diverse elements into novel and
combine diverse elements into novel and original ideas or products that are in
original ideas or products that are in
original ideas or products that are in some way useful or adaptive creativity
some way useful or adaptive creativity
some way useful or adaptive creativity is not a single process but a set of
is not a single process but a set of
is not a single process but a set of complex stages and cognitive mechanisms
complex stages and cognitive mechanisms
complex stages and cognitive mechanisms and our brains are built for this task
and our brains are built for this task
and our brains are built for this task think about it all of the marvels of
think about it all of the marvels of
think about it all of the marvels of human ingenuity from Transcontinental
human ingenuity from Transcontinental
human ingenuity from Transcontinental railway systems to rockets to the moon
railway systems to rockets to the moon
railway systems to rockets to the moon to life-saving medicines to the
to life-saving medicines to the
to life-saving medicines to the uplifting strains of Beethoven’s Ode to
uplifting strains of Beethoven’s Ode to
uplifting strains of Beethoven’s Ode to Joy to fashion magazines and referring
Joy to fashion magazines and referring
Joy to fashion magazines and referring back to James talk even the recipe for
back to James talk even the recipe for
back to James talk even the recipe for bacon-wrapped cheese sandwiches all of
bacon-wrapped cheese sandwiches all of
bacon-wrapped cheese sandwiches all of these work began as a seed of an idea in
these work began as a seed of an idea in
these work began as a seed of an idea in a human brain just like ours I study
a human brain just like ours I study
a human brain just like ours I study creativity and our amazing neural
creativity and our amazing neural
creativity and our amazing neural machines 20 years of research has
machines 20 years of research has
machines 20 years of research has convinced me that we all have a
convinced me that we all have a
convinced me that we all have a remarkable creativity potential but
remarkable creativity potential but
remarkable creativity potential but there’s a gap between the potential and
there’s a gap between the potential and
there’s a gap between the potential and our reality many I’m afraid have bought
our reality many I’m afraid have bought
our reality many I’m afraid have bought into the idea that there are creative
into the idea that there are creative
into the idea that there are creative people and uncreated people and for one
people and uncreated people and for one
people and uncreated people and for one reason or another they’ve put themselves
reason or another they’ve put themselves
reason or another they’ve put themselves in the second category and simply left
in the second category and simply left
in the second category and simply left all creative endeavor to others one of
all creative endeavor to others one of
all creative endeavor to others one of my goals as a researcher and also a
my goals as a researcher and also a
my goals as a researcher and also a world-class appreciator of that vast
world-class appreciator of that vast
world-class appreciator of that vast cornucopia of human creativity products
cornucopia of human creativity products
cornucopia of human creativity products is to narrow that gap and to broaden the
is to narrow that gap and to broaden the
is to narrow that gap and to broaden the person
person
person of those who have blocked their innate
of those who have blocked their innate
of those who have blocked their innate creative ability to that end two
creative ability to that end two
creative ability to that end two different advances recent have shaped my
different advances recent have shaped my
different advances recent have shaped my research first no imaging techniques
research first no imaging techniques
research first no imaging techniques have allowed us to peek inside the
have allowed us to peek inside the
have allowed us to peek inside the brains of highly creative individuals
brains of highly creative individuals
brains of highly creative individuals what we see is barring serious brain
what we see is barring serious brain
what we see is barring serious brain injury we all have similar brain
injury we all have similar brain
injury we all have similar brain structures
structures
structures it’s the activation of those structures
it’s the activation of those structures
it’s the activation of those structures and the networks they form that
and the networks they form that
and the networks they form that distinguish high creative individuals
distinguish high creative individuals
distinguish high creative individuals from those who are less so now granted
from those who are less so now granted
from those who are less so now granted there are some genetic influences but
there are some genetic influences but
there are some genetic influences but second research in the fields of
second research in the fields of
second research in the fields of cognitive rehabilitation cognitive
cognitive rehabilitation cognitive
cognitive rehabilitation cognitive behavioral therapy and neurofeedback
behavioral therapy and neurofeedback
behavioral therapy and neurofeedback have shown us that we can alter and
have shown us that we can alter and
have shown us that we can alter and influence our behavior brain activation
influence our behavior brain activation
influence our behavior brain activation systems we can change our brains and
systems we can change our brains and
systems we can change our brains and alter our brain activation patterns this
alter our brain activation patterns this
alter our brain activation patterns this is really a great time in history to
is really a great time in history to
is really a great time in history to have a brain
have a brain
have a brain now combining those two areas of
now combining those two areas of
now combining those two areas of research brings me to what I want to
research brings me to what I want to
research brings me to what I want to talk about today one highly creative
talk about today one highly creative
talk about today one highly creative people activate their brains in certain
people activate their brains in certain
people activate their brains in certain patterns when they’re engaged in
patterns when they’re engaged in
patterns when they’re engaged in creative work and second if we can learn
creative work and second if we can learn
creative work and second if we can learn to imitate those brain activation
to imitate those brain activation
to imitate those brain activation patterns of highly creative people we
patterns of highly creative people we
patterns of highly creative people we can enhance our own creativity and by
can enhance our own creativity and by
can enhance our own creativity and by doing so we can enrich our lives and the
doing so we can enrich our lives and the
doing so we can enrich our lives and the lives of those around us I talked about
lives of those around us I talked about
lives of those around us I talked about brain activation patterns as brain sets
brain activation patterns as brain sets
brain activation patterns as brain sets because brain sets are really the
because brain sets are really the
because brain sets are really the biological equivalent of different mind
biological equivalent of different mind
biological equivalent of different mind sets just as different mind sets affect
sets just as different mind sets affect
sets just as different mind sets affect the way you see the world different
the way you see the world different
the way you see the world different brain sets affect your perception the
brain sets affect your perception the
brain sets affect your perception the memories you call to mind and even the
memories you call to mind and even the
memories you call to mind and even the way you solve problems so what brain
way you solve problems so what brain
way you solve problems so what brain sets of highly creative people might
sets of highly creative people might
sets of highly creative people might influence our creative process let’s
influence our creative process let’s
influence our creative process let’s look briefly at a set of seven brain
look briefly at a set of seven brain
look briefly at a set of seven brain sets that I feel embody the most salient
sets that I feel embody the most salient
sets that I feel embody the most salient mental aspects of human creativity and I
mental aspects of human creativity and I
mental aspects of human creativity and I call this the creates brain set model
call this the creates brain set model
call this the creates brain set model it’s based on your science research from
it’s based on your science research from
it’s based on your science research from our lab and from labs around the world
our lab and from labs around the world
our lab and from labs around the world as well as my interviews with over 400
as well as my interviews with over 400
as well as my interviews with over 400 creative achievers and biographical
creative achievers and biographical
creative achievers and biographical information from creative luminaries
information from creative luminaries
information from creative luminaries both past and present so you can think
both past and present so you can think
both past and present so you can think of this brain sets model as sort of a
of this brain sets model as sort of a
of this brain sets model as sort of a QuickStart guide to your own creativity
QuickStart guide to your own creativity
QuickStart guide to your own creativity machine
machine
machine and we’ll start by looking at the brain
and we’ll start by looking at the brain
and we’ll start by looking at the brain set that I call the reason brain set
set that I call the reason brain set
set that I call the reason brain set certainly a state that is very important
certainly a state that is very important
certainly a state that is very important to us as human thinkers it’s a state of
to us as human thinkers it’s a state of
to us as human thinkers it’s a state of focused attention in which we are
focused attention in which we are
focused attention in which we are processing consciously information in
processing consciously information in
processing consciously information in our working memory in order to solve
our working memory in order to solve
our working memory in order to solve problems to make decisions and to set
problems to make decisions and to set
problems to make decisions and to set goals all goals that are very important
goals all goals that are very important
goals all goals that are very important in the creative
in the creative
in the creative this state is characterized by
this state is characterized by
this state is characterized by activation of what’s called the
activation of what’s called the
activation of what’s called the executive control network in the brain
executive control network in the brain
executive control network in the brain where lateral aspects of the prefrontal
where lateral aspects of the prefrontal
where lateral aspects of the prefrontal cortex are highly active these are the
cortex are highly active these are the
cortex are highly active these are the control these are called the executive
control these are called the executive
control these are called the executive centers of the brain using much of the
centers of the brain using much of the
centers of the brain using much of the same circuitry the evaluate brain set is
same circuitry the evaluate brain set is
same circuitry the evaluate brain set is an even more focused state of attention
an even more focused state of attention
an even more focused state of attention here creative ideas that we’ve generated
here creative ideas that we’ve generated
here creative ideas that we’ve generated can be judged and screened for relevance
can be judged and screened for relevance
can be judged and screened for relevance and appropriateness there’s certainly a
and appropriateness there’s certainly a
and appropriateness there’s certainly a place for evaluation in the creative
place for evaluation in the creative
place for evaluation in the creative process but be warned that judgmental
process but be warned that judgmental
process but be warned that judgmental states of brain are poisonous to
states of brain are poisonous to
states of brain are poisonous to creative idea generation and what we
creative idea generation and what we
creative idea generation and what we found is that highly creative people
found is that highly creative people
found is that highly creative people tend not to spend very much time in the
tend not to spend very much time in the
tend not to spend very much time in the evaluate brain set instead they prefer a
evaluate brain set instead they prefer a
evaluate brain set instead they prefer a set of brain activation states that are
set of brain activation states that are
set of brain activation states that are characterized by the activation of
characterized by the activation of
characterized by the activation of what’s called the default mode network
what’s called the default mode network
what’s called the default mode network at the brain now you can see in this in
at the brain now you can see in this in
at the brain now you can see in this in this graphic that this is characterized
this graphic that this is characterized
this graphic that this is characterized by activation of center line structures
by activation of center line structures
by activation of center line structures in the brain and the volume on the
in the brain and the volume on the
in the brain and the volume on the executive control areas on the sided
executive control areas on the sided
executive control areas on the sided brain are turned down brain sets that
brain are turned down brain sets that
brain are turned down brain sets that are associated with creative idea
are associated with creative idea
are associated with creative idea generation are also characterized by a
generation are also characterized by a
generation are also characterized by a state called cognitive dissonance in
state called cognitive dissonance in
state called cognitive dissonance in cognitive dissonance
cognitive dissonance
cognitive dissonance you are aware of information that is
you are aware of information that is
you are aware of information that is ordinarily screened out of conscious
ordinarily screened out of conscious
ordinarily screened out of conscious awareness by a set of automatic
awareness by a set of automatic
awareness by a set of automatic filtering mechanisms these filtering
filtering mechanisms these filtering
filtering mechanisms these filtering mechanisms are important and necessary
mechanisms are important and necessary
mechanisms are important and necessary to keep us from being overwhelmed by the
to keep us from being overwhelmed by the
to keep us from being overwhelmed by the vast amount of stimuli that our brains
vast amount of stimuli that our brains
vast amount of stimuli that our brains process at any given instant
process at any given instant
process at any given instant but research in our lab and in other
but research in our lab and in other
but research in our lab and in other labs indicates that highly creative
labs indicates that highly creative
labs indicates that highly creative people prefer states of cognitive
people prefer states of cognitive
people prefer states of cognitive dissonance and also that their filters
dissonance and also that their filters
dissonance and also that their filters these filtering mechanisms are somewhat
these filtering mechanisms are somewhat
these filtering mechanisms are somewhat looser and more porous the loose filters
looser and more porous the loose filters
looser and more porous the loose filters of cognitive dissonance allow more
of cognitive dissonance allow more
of cognitive dissonance allow more information into conscious awareness
information into conscious awareness
information into conscious awareness that can provide content for novel and
that can provide content for novel and
that can provide content for novel and original ideas so three brain sets are
original ideas so three brain sets are
original ideas so three brain sets are associated with the generation of
associated with the generation of
associated with the generation of creative ideas and let’s look at them
creative ideas and let’s look at them
creative ideas and let’s look at them individually the first is the absorb
individually the first is the absorb
individually the first is the absorb brain set which is a state of D focused
brain set which is a state of D focused
brain set which is a state of D focused attention and cognitive dissonance in
attention and cognitive dissonance in
attention and cognitive dissonance in which your mind is open to new
which your mind is open to new
which your mind is open to new experiences and ideas imaging research
experiences and ideas imaging research
experiences and ideas imaging research suggests that this is the gateway to
suggests that this is the gateway to
suggests that this is the gateway to those aha moments those moments a
those aha moments those moments a
those aha moments those moments a cognitive inspiration that may feel like
cognitive inspiration that may feel like
cognitive inspiration that may feel like they come out of the blue or even that
they come out of the blue or even that
they come out of the blue or even that they are coming from somewhere outside
they are coming from somewhere outside
they are coming from somewhere outside of ourselves William Blake the visionary
of ourselves William Blake the visionary
of ourselves William Blake the visionary poet believed that his ideas came to him
poet believed that his ideas came to him
poet believed that his ideas came to him from visiting spirits that were jostling
from visiting spirits that were jostling
from visiting spirits that were jostling him to get his attention a subject in
him to get his attention a subject in
him to get his attention a subject in one of our studies a prominent
one of our studies a prominent
one of our studies a prominent songwriter believed that the song she
songwriter believed that the song she
songwriter believed that the song she composed were actually written by the
composed were actually written by the
composed were actually written by the Angels when she received them by
Angels when she received them by
Angels when she received them by sticking up some sort of antenna and her
sticking up some sort of antenna and her
sticking up some sort of antenna and her brain to pull them in now the reason
brain to pull them in now the reason
brain to pull them in now the reason these creative inspirations feel so
these creative inspirations feel so
these creative inspirations feel so foreign is because they’re being
foreign is because they’re being
foreign is because they’re being developed below the level of conscious
developed below the level of conscious
developed below the level of conscious awareness and only feed-forward into
awareness and only feed-forward into
awareness and only feed-forward into consciousness during moments of
consciousness during moments of
consciousness during moments of cognitive dissonance if you don’t spend
cognitive dissonance if you don’t spend
cognitive dissonance if you don’t spend much time in the absorb brain set it’s
much time in the absorb brain set it’s
much time in the absorb brain set it’s likely that many potential ideas would
likely that many potential ideas would
likely that many potential ideas would simply fade away without ever having
simply fade away without ever having
simply fade away without ever having reached the threshold that would push
reached the threshold that would push
reached the threshold that would push them into conscious thought so how can
them into conscious thought so how can
them into conscious thought so how can we get into this absorb brain state
we get into this absorb brain state
we get into this absorb brain state there are several evidence-based ways
there are several evidence-based ways
there are several evidence-based ways one is to
one is to
one is to practice openness meditation as you
practice openness meditation as you
practice openness meditation as you practice openness allowing your thoughts
practice openness allowing your thoughts
practice openness allowing your thoughts your emotions and your sensations into
your emotions and your sensations into
your emotions and your sensations into awareness and observe them
awareness and observe them
awareness and observe them non-judgmentally it increases your
non-judgmentally it increases your
non-judgmentally it increases your ability to enter this brain set for
ability to enter this brain set for
ability to enter this brain set for instance right now take a deep breath
instance right now take a deep breath
instance right now take a deep breath and become aware of where your feet are
and become aware of where your feet are
and become aware of where your feet are touching the floor become aware of all
touching the floor become aware of all
touching the floor become aware of all the places where your body is touching
the places where your body is touching
the places where your body is touching the seat and become aware of all the
the seat and become aware of all the
the seat and become aware of all the places where your clothing is touching
places where your clothing is touching
places where your clothing is touching your body and now become aware of what
your body and now become aware of what
your body and now become aware of what you can hear other than my voice as we
you can hear other than my voice as we
you can hear other than my voice as we open up to sensations we’re loosening
open up to sensations we’re loosening
open up to sensations we’re loosening those cognitive filters another way to
those cognitive filters another way to
those cognitive filters another way to enter the absorb brain state is by
enter the absorb brain state is by
enter the absorb brain state is by walking in places of natural beauty many
walking in places of natural beauty many
walking in places of natural beauty many creative insights have occurred as
creative insights have occurred as
creative insights have occurred as people walk in nature as you walk in
people walk in nature as you walk in
people walk in nature as you walk in nature you are surrounded you’re
nature you are surrounded you’re
nature you are surrounded you’re bombarded by sensory stimuli on all
bombarded by sensory stimuli on all
bombarded by sensory stimuli on all sides and this D focus is the attention
sides and this D focus is the attention
sides and this D focus is the attention and dis inhibits cognition and by the
and dis inhibits cognition and by the
and dis inhibits cognition and by the way when you’re in the shower you’re
way when you’re in the shower you’re
way when you’re in the shower you’re also being bombarded by stimuli on all
also being bombarded by stimuli on all
also being bombarded by stimuli on all sides which is why I believe that we
sides which is why I believe that we
sides which is why I believe that we come up with so many good ideas there
come up with so many good ideas there
come up with so many good ideas there another state that allows you to
another state that allows you to
another state that allows you to generate creative ideas that’s what I
generate creative ideas that’s what I
generate creative ideas that’s what I call the connect brain segment and this
call the connect brain segment and this
call the connect brain segment and this is a state of divergent thinking where
is a state of divergent thinking where
is a state of divergent thinking where you’re able to generate multiple
you’re able to generate multiple
you’re able to generate multiple solutions to a problem by making
solutions to a problem by making
solutions to a problem by making connections between remotely associated
connections between remotely associated
connections between remotely associated bits of information this is a great
bits of information this is a great
bits of information this is a great state to be in when you’re brainstorming
one way that research indicates we can
one way that research indicates we can reliably enter this state is through
reliably enter this state is through
reliably enter this state is through elevating our mood as your mood becomes
elevating our mood as your mood becomes
elevating our mood as your mood becomes more positive your attention broadens
more positive your attention broadens
more positive your attention broadens and it becomes easier to think
and it becomes easier to think
and it becomes easier to think divergently and creatively and generate
divergently and creatively and generate
divergently and creatively and generate more ideas so to this end I recommend
more ideas so to this end I recommend
more ideas so to this end I recommend that you make a list of things that
that you make a list of things that
that you make a list of things that reliably elevate your mood and brighten
reliably elevate your mood and brighten
reliably elevate your mood and brighten your day like shopping now if buying
your day like shopping now if buying
your day like shopping now if buying that new pair of shoes or that new Golf
that new pair of shoes or that new Golf
that new pair of shoes or that new Golf Club happens to be an item on this list
Club happens to be an item on this list
Club happens to be an item on this list remember that you can just tell your
remember that you can just tell your
remember that you can just tell your partner hey I’m buying it to enhance my
partner hey I’m buying it to enhance my
partner hey I’m buying it to enhance my creativity
creativity
creativity [Music]
[Music]
[Music] the final grains that that’s associated
the final grains that that’s associated
the final grains that that’s associated with creative idea generation is the
with creative idea generation is the
with creative idea generation is the envision brain set a state that’s
envision brain set a state that’s
envision brain set a state that’s devoted to mental imagery this also by
devoted to mental imagery this also by
devoted to mental imagery this also by the way activates much of the mental
the way activates much of the mental
the way activates much of the mental circuitry that’s associated with actual
circuitry that’s associated with actual
circuitry that’s associated with actual vision the ability to see in the mind’s
vision the ability to see in the mind’s
vision the ability to see in the mind’s eye what does not yet exist is a
eye what does not yet exist is a
eye what does not yet exist is a hallmark of creative thought as
hallmark of creative thought as
hallmark of creative thought as Michelangelo and Einstein have both
Michelangelo and Einstein have both
Michelangelo and Einstein have both attested vivid mental imagery is a skill
attested vivid mental imagery is a skill
attested vivid mental imagery is a skill that can be enhanced through practice
that can be enhanced through practice
that can be enhanced through practice and one of my favorite exercises for
and one of my favorite exercises for
and one of my favorite exercises for practicing it is this take yourself
practicing it is this take yourself
practicing it is this take yourself mentally to a place where you’ve
mentally to a place where you’ve
mentally to a place where you’ve experienced serenity in the past this
experienced serenity in the past this
experienced serenity in the past this could be a quiet forest or perhaps a
could be a quiet forest or perhaps a
could be a quiet forest or perhaps a beach and see hear feel and smell all
beach and see hear feel and smell all
beach and see hear feel and smell all that is around you
that is around you
that is around you do this for several minutes each day
do this for several minutes each day
do this for several minutes each day adding more and more detail to the
adding more and more detail to the
adding more and more detail to the experience and this will not only
experience and this will not only
experience and this will not only enhance your ability
enhance your ability
enhance your ability to visualize it will also give you a
to visualize it will also give you a
to visualize it will also give you a mini mental vacation the transform brain
mini mental vacation the transform brain
mini mental vacation the transform brain set is a state of inner focus where you
set is a state of inner focus where you
set is a state of inner focus where you transform negative emotions into
transform negative emotions into
transform negative emotions into creative output many creative people
creative output many creative people
creative output many creative people have produced excellent and moving work
have produced excellent and moving work
have produced excellent and moving work through states of depression and anxiety
when you’re in a low mood you can
when you’re in a low mood you can express this through writing putting
express this through writing putting
express this through writing putting paint to canvas through music or other
paint to canvas through music or other
paint to canvas through music or other creative medium for instance Duke
creative medium for instance Duke
creative medium for instance Duke Ellington said I merely used the energy
Ellington said I merely used the energy
Ellington said I merely used the energy it took to pout and wrote the blues
creative expression activates the reward
creative expression activates the reward centers of the brain and you don’t need
centers of the brain and you don’t need
centers of the brain and you don’t need to be the victim of your low moods but
to be the victim of your low moods but
to be the victim of your low moods but you can use them for creative ends
you can use them for creative ends
you can use them for creative ends finally we look at the stream brain set
finally we look at the stream brain set
finally we look at the stream brain set and this is a state where ideas and
and this is a state where ideas and
and this is a state where ideas and motor performance seem to flow in a
motor performance seem to flow in a
motor performance seem to flow in a smooth stream without conscious willful
smooth stream without conscious willful
smooth stream without conscious willful control it’s a state that we see in
control it’s a state that we see in
control it’s a state that we see in improvisation in jazz and in comedy to
improvisation in jazz and in comedy to
improvisation in jazz and in comedy to state associated with flow or being in
state associated with flow or being in
state associated with flow or being in the zone some research indicates that we
the zone some research indicates that we
the zone some research indicates that we can get closer to this state this very
can get closer to this state this very
can get closer to this state this very desirable state by practicing
desirable state by practicing
desirable state by practicing mindfulness being in the moment so for
mindfulness being in the moment so for
mindfulness being in the moment so for instance if you’re preparing a meal just
instance if you’re preparing a meal just
instance if you’re preparing a meal just savor each ingredient as you savor it’s
savor each ingredient as you savor it’s
savor each ingredient as you savor it’s the way it looks the way it smells and
the way it looks the way it smells and
the way it looks the way it smells and its texture so these are the seven brain
its texture so these are the seven brain
its texture so these are the seven brain sets but I think our most salient to
sets but I think our most salient to
sets but I think our most salient to creative to human creativity
creative to human creativity
creative to human creativity now research indicates that not only do
now research indicates that not only do
now research indicates that not only do highly creative people prefer to be in
highly creative people prefer to be in
highly creative people prefer to be in brain sets associated with cognitive
brain sets associated with cognitive
brain sets associated with cognitive dissonance that they also move more
dissonance that they also move more
dissonance that they also move more flexibly among the brain sets than those
flexibly among the brain sets than those
flexibly among the brain sets than those who exhibit lower creativity and that’s
who exhibit lower creativity and that’s
who exhibit lower creativity and that’s important because it allows them to take
important because it allows them to take
important because it allows them to take the novel and original material
the novel and original material
the novel and original material generated and disinhibited states and
generated and disinhibited states and
generated and disinhibited states and process it and organize it in the reason
process it and organize it in the reason
process it and organize it in the reason and evaluate brain sets to make it more
and evaluate brain sets to make it more
and evaluate brain sets to make it more useful and adaptive we can learn to move
useful and adaptive we can learn to move
useful and adaptive we can learn to move back and forth between brain sets as
back and forth between brain sets as
back and forth between brain sets as well we can practice this and one of my
well we can practice this and one of my
well we can practice this and one of my favorite exercises to practice it
favorite exercises to practice it
favorite exercises to practice it although this is not scientific is to
although this is not scientific is to
although this is not scientific is to alternate in 5-minute blocks between
alternate in 5-minute blocks between
alternate in 5-minute blocks between solving a crossword puzzle which
solving a crossword puzzle which
solving a crossword puzzle which activates the reason brain set and using
activates the reason brain set and using
activates the reason brain set and using words from the crossword puzzle to write
words from the crossword puzzle to write
words from the crossword puzzle to write a mystery story which activates the
a mystery story which activates the
a mystery story which activates the connect and the envision brain sets so
connect and the envision brain sets so
connect and the envision brain sets so in summary what we’ve seen from highly
in summary what we’ve seen from highly
in summary what we’ve seen from highly creative people is that they generate
creative people is that they generate
creative people is that they generate more creative ideas by matching their
more creative ideas by matching their
more creative ideas by matching their brain set to the stage of the creative
brain set to the stage of the creative
brain set to the stage of the creative process at hand and moving flexibly
process at hand and moving flexibly
process at hand and moving flexibly amongst the different brain sets with
amongst the different brain sets with
amongst the different brain sets with practice we can do this too and then we
practice we can do this too and then we
practice we can do this too and then we can narrow the gap between ordinary
can narrow the gap between ordinary
can narrow the gap between ordinary performance and creative possibility
performance and creative possibility
performance and creative possibility our brains are powerful creative
our brains are powerful creative
our brains are powerful creative machines and each of us within that
machines and each of us within that
machines and each of us within that machine has a unique repository of
machine has a unique repository of
machine has a unique repository of experiences memories knowledge and
experiences memories knowledge and
experiences memories knowledge and skills that no one else on the planet
skills that no one else on the planet
skills that no one else on the planet has that means that you can come up with
has that means that you can come up with
has that means that you can come up with new ideas that no one else in the world
new ideas that no one else in the world
new ideas that no one else in the world can possibly do I challenge each of you
can possibly do I challenge each of you
can possibly do I challenge each of you to expand your palette of brain sets to
to expand your palette of brain sets to
to expand your palette of brain sets to explore to invent to express in short to
explore to invent to express in short to
explore to invent to express in short to take advantage of the unique and
take advantage of the unique and
take advantage of the unique and precious resources that dwell within
precious resources that dwell within
precious resources that dwell within your creative brain thank you
you
you [Music]
”
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