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The Powers Of A Single Influencer | Jon Iadonisi | TEDxPlano


photius carolinas otherwise known as

photius carolinas otherwise known as firefly i remember as a young boy

firefly i remember as a young boy

firefly i remember as a young boy chasing these beetles all throughout the

chasing these beetles all throughout the

chasing these beetles all throughout the woods in new england causing all sorts

woods in new england causing all sorts

woods in new england causing all sorts of havoc maybe some neighbors called the

of havoc maybe some neighbors called the

of havoc maybe some neighbors called the police etc but I was always mystified by

police etc but I was always mystified by

police etc but I was always mystified by these tiny little creatures being able

these tiny little creatures being able

these tiny little creatures being able to emit such a powerful strong signal

to emit such a powerful strong signal

to emit such a powerful strong signal from their little bodies in fact this

from their little bodies in fact this

from their little bodies in fact this particular species once a year for a

particular species once a year for a

particular species once a year for a two-week period in the foothills of the

two-week period in the foothills of the

two-week period in the foothills of the Appalachian Mountains does something

Appalachian Mountains does something

Appalachian Mountains does something amazing see one single influencer among

amazing see one single influencer among

amazing see one single influencer among all of these beetles emits a signal

all of these beetles emits a signal

all of these beetles emits a signal flash flash shortly thereafter another

flash flash shortly thereafter another

flash flash shortly thereafter another fly goes flash flash two four twenty a

fly goes flash flash two four twenty a

fly goes flash flash two four twenty a hundred a thousand within minutes

hundred a thousand within minutes

hundred a thousand within minutes there is a illustrious symphony of

there is a illustrious symphony of

there is a illustrious symphony of flashes this synchronization of flashes

flashes this synchronization of flashes

flashes this synchronization of flashes shows a display unmatched with many

shows a display unmatched with many

shows a display unmatched with many other animals here on the planet see

other animals here on the planet see

other animals here on the planet see this type of coordination continues to

this type of coordination continues to

this type of coordination continues to baffle scientists but we do know that it

baffle scientists but we do know that it

baffle scientists but we do know that it started with a signal that was picked up

started with a signal that was picked up

started with a signal that was picked up by others and emulated the European

by others and emulated the European

by others and emulated the European Starling first introduced into the

Starling first introduced into the

Starling first introduced into the United States in the late 1800s by

United States in the late 1800s by

United States in the late 1800s by Believe It or Not Shakespeare

Believe It or Not Shakespeare

Believe It or Not Shakespeare enthusiasts in fact they released

enthusiasts in fact they released

enthusiasts in fact they released several of them in Central Park because

several of them in Central Park because

several of them in Central Park because they were so fascinated the number of

they were so fascinated the number of

they were so fascinated the number of times Shakespeare referenced these birds

times Shakespeare referenced these birds

times Shakespeare referenced these birds over 200 years later

over 200 years later

over 200 years later they grew to a population exceeding 200

they grew to a population exceeding 200

they grew to a population exceeding 200 million one thing that’s really neat

million one thing that’s really neat

million one thing that’s really neat about these birds though is the way they

about these birds though is the way they

about these birds though is the way they signal each other one bird according to

signal each other one bird according to

signal each other one bird according to many scientists communicates to its left

many scientists communicates to its left

many scientists communicates to its left or to its right to seven other birds who

or to its right to seven other birds who

or to its right to seven other birds who then communicate to their left and to

then communicate to their left and to

then communicate to their left and to the right and the result much like the

the right and the result much like the

the right and the result much like the fireflies is a coordinated orchestra of

fireflies is a coordinated orchestra of

fireflies is a coordinated orchestra of flocks that pan in turn without any sort

flocks that pan in turn without any sort

flocks that pan in turn without any sort of other stimulus you see these birds

of other stimulus you see these birds

of other stimulus you see these birds have an ability as they continue to

have an ability as they continue to

have an ability as they continue to communicate to do 90 and 180 degree

communicate to do 90 and 180 degree

communicate to do 90 and 180 degree turns on a dime without any sort of

turns on a dime without any sort of

turns on a dime without any sort of ability to be duplicated

however the animals kingdom is not the

however the animals kingdom is not the only place where we see the ability to

only place where we see the ability to

only place where we see the ability to signal masses and the result become

signal masses and the result become

signal masses and the result become unprecedented meet asthma mahfooz see

unprecedented meet asthma mahfooz see

unprecedented meet asthma mahfooz see asthma in 2011 was just like you and I a

asthma in 2011 was just like you and I a

asthma in 2011 was just like you and I a normal everyday hardworking person in

normal everyday hardworking person in

normal everyday hardworking person in fact her country was experiencing a

fact her country was experiencing a

fact her country was experiencing a revolution it was January 18 2011 and

revolution it was January 18 2011 and

revolution it was January 18 2011 and for Egyptians had set themselves on fire

for Egyptians had set themselves on fire

for Egyptians had set themselves on fire outside of Tahir Square protesting the

outside of Tahir Square protesting the

outside of Tahir Square protesting the Mubarak regime unchallenged and

Mubarak regime unchallenged and

Mubarak regime unchallenged and undaunted

undaunted

undaunted and in many ways unprecedented asthma

and in many ways unprecedented asthma

and in many ways unprecedented asthma sent a signal she posted a YouTube video

sent a signal she posted a YouTube video

sent a signal she posted a YouTube video on the 24th of January that said join me

on the 24th of January that said join me

on the 24th of January that said join me tomorrow on the 25th of January to

tomorrow on the 25th of January to

tomorrow on the 25th of January to stand for the rights that we deserve as

stand for the rights that we deserve as

stand for the rights that we deserve as human beings what she didn’t plan for

human beings what she didn’t plan for

human beings what she didn’t plan for was hundreds of thousands of people

was hundreds of thousands of people

was hundreds of thousands of people descending on Tahrir Square this

descending on Tahrir Square this

descending on Tahrir Square this unprecedented action reaction was

unprecedented action reaction was

unprecedented action reaction was something that was unable to be

something that was unable to be

something that was unable to be predicted so when you look at beetles

predicted so when you look at beetles

predicted so when you look at beetles and you look at birds and you look at

and you look at birds and you look at

and you look at birds and you look at people we all seem to respond to the

people we all seem to respond to the

people we all seem to respond to the signal of one person or thing or animal

signal of one person or thing or animal

signal of one person or thing or animal or insect but we can never really

or insect but we can never really

or insect but we can never really understand how far our signal may go so

understand how far our signal may go so

understand how far our signal may go so I wanted to learn more I wanted to

I wanted to learn more I wanted to

I wanted to learn more I wanted to understand this I built a software that

understand this I built a software that

understand this I built a software that allowed me to look at things a little

allowed me to look at things a little

allowed me to look at things a little bit differently so this is Matt Matt is

bit differently so this is Matt Matt is

bit differently so this is Matt Matt is an amateur blogger for the New York Mets

an amateur blogger for the New York Mets

an amateur blogger for the New York Mets being from Boston I’m not offended if he

being from Boston I’m not offended if he

being from Boston I’m not offended if he was a Yankees fan we might have some

was a Yankees fan we might have some

was a Yankees fan we might have some birds so Matt one day came across a

birds so Matt one day came across a

birds so Matt one day came across a piece of content that influenced him the

piece of content that influenced him the

piece of content that influenced him the piece of content was a video built by

piece of content was a video built by

piece of content was a video built by the rock in 1,000 grit out of China

the rock in 1,000 grit out of China

the rock in 1,000 grit out of China Italy this particular video was made for

Italy this particular video was made for

Italy this particular video was made for five people Dave Grohl and the members

five people Dave Grohl and the members

five people Dave Grohl and the members of the Foo Fighters band the video was a

of the Foo Fighters band the video was a

of the Foo Fighters band the video was a call to action for the band to come play

call to action for the band to come play

call to action for the band to come play in Italy and Matt liked it he liked it

in Italy and Matt liked it he liked it

in Italy and Matt liked it he liked it so much he wanted to share it in his

so much he wanted to share it in his

so much he wanted to share it in his group so Matt represented by the dot

group so Matt represented by the dot

group so Matt represented by the dot shared it

shared it

shared it with his amazingly large network of 567

with his amazingly large network of 567

with his amazingly large network of 567 people what Matt didn’t realize though

people what Matt didn’t realize though

people what Matt didn’t realize though is when you start a message and when you

is when you start a message and when you

is when you start a message and when you catalyze a movement and when you emit a

catalyze a movement and when you emit a

catalyze a movement and when you emit a signal it takes on a life of its own in

signal it takes on a life of its own in

signal it takes on a life of its own in Matt’s case it was shared to his friends

Matt’s case it was shared to his friends

Matt’s case it was shared to his friends and friends and friends and friends

and friends and friends and friends

and friends and friends and friends friends he didn’t even know at the end

friends he didn’t even know at the end

friends he didn’t even know at the end he had reached 2.9 million people from

he had reached 2.9 million people from

he had reached 2.9 million people from his 567 the result was a network that

his 567 the result was a network that

his 567 the result was a network that exceeded most modern understanding of

exceeded most modern understanding of

exceeded most modern understanding of social networking in fact this video

social networking in fact this video

social networking in fact this video resulted in an unprecedented 40 million

resulted in an unprecedented 40 million

resulted in an unprecedented 40 million people in receipt Matt started a

people in receipt Matt started a

people in receipt Matt started a waterfall from his one message this is

waterfall from his one message this is

waterfall from his one message this is Sara Sara’s a leadership coach in one

Sara Sara’s a leadership coach in one

Sara Sara’s a leadership coach in one day came across a message about this man

day came across a message about this man

day came across a message about this man Richard Overton now Richard is the

Richard Overton now Richard is the

Richard Overton now Richard is the oldest living World War two veteran in

oldest living World War two veteran in

oldest living World War two veteran in the United States his medical expenses

the United States his medical expenses

the United States his medical expenses had exceeded the faculties of the

had exceeded the faculties of the

had exceeded the faculties of the Veterans Administration and he needed

Veterans Administration and he needed

Veterans Administration and he needed money to stay in his house and receive

money to stay in his house and receive

money to stay in his house and receive 24/7 care Sara was so moved by this like

24/7 care Sara was so moved by this like

24/7 care Sara was so moved by this like Matt she took a chance she had hope that

Matt she took a chance she had hope that

Matt she took a chance she had hope that somebody might agree with her message or

somebody might agree with her message or

somebody might agree with her message or be moved in the way that she was moved

be moved in the way that she was moved

be moved in the way that she was moved to actually do something about it she

to actually do something about it she

to actually do something about it she posted it on her favorite social network

posted it on her favorite social network

posted it on her favorite social network where

where

where she had roughly 6,000 people that cared

she had roughly 6,000 people that cared

she had roughly 6,000 people that cared about her content by no means was Sarah

about her content by no means was Sarah

about her content by no means was Sarah a celebrity like Matt however Sowers

a celebrity like Matt however Sowers

a celebrity like Matt however Sowers network took the content and spread it

network took the content and spread it

network took the content and spread it to their friends ultimately reaching

to their friends ultimately reaching

to their friends ultimately reaching over 400,000 people what did this really

over 400,000 people what did this really

over 400,000 people what did this really mean I mean the fact that Sarah took a

mean I mean the fact that Sarah took a

mean I mean the fact that Sarah took a chance to share content with her network

chance to share content with her network

chance to share content with her network the fact that Sarah endorsed the content

the fact that Sarah endorsed the content

the fact that Sarah endorsed the content had hope that somebody out there that

had hope that somebody out there that

had hope that somebody out there that she likely doesn’t know would be moved

she likely doesn’t know would be moved

she likely doesn’t know would be moved like she was the content ended up

like she was the content ended up

like she was the content ended up reaching over six and a half million

reaching over six and a half million

reaching over six and a half million people within 30 days over a hundred and

people within 30 days over a hundred and

people within 30 days over a hundred and sixty thousand dollars had been raised

sixty thousand dollars had been raised

sixty thousand dollars had been raised see Sarah signal started a movement

there’s roughly seven billion people

there’s roughly seven billion people here today on this planet according to

here today on this planet according to

here today on this planet according to many stats three and a half billion of

many stats three and a half billion of

many stats three and a half billion of them have in our three and a half

them have in our three and a half

them have in our three and a half billion of them have internet

billion of them have internet

billion of them have internet connectivity so what does that mean it

connectivity so what does that mean it

connectivity so what does that mean it means in many cases we should be able to

means in many cases we should be able to

means in many cases we should be able to reach through one other person the

reach through one other person the

reach through one other person the entire world when we signal a message we

entire world when we signal a message we

entire world when we signal a message we should be able to incite the force in

should be able to incite the force in

should be able to incite the force in the collective knowledge of the crowd

the collective knowledge of the crowd

the collective knowledge of the crowd that’s connected this is my dad my dad

that’s connected this is my dad my dad

that’s connected this is my dad my dad didn’t have a network like Sarah or like

didn’t have a network like Sarah or like

didn’t have a network like Sarah or like Matt in fact in 2008 when he was

Matt in fact in 2008 when he was

Matt in fact in 2008 when he was diagnosed with leukemia networks were

diagnosed with leukemia networks were

diagnosed with leukemia networks were just developing the ability for a single

just developing the ability for a single

just developing the ability for a single person to touch a nation in many cases

person to touch a nation in many cases

person to touch a nation in many cases was fantasy

was fantasy

was fantasy my dad died in 2012 and had I known then

my dad died in 2012 and had I known then

my dad died in 2012 and had I known then would I know now I would have approached

would I know now I would have approached

would I know now I would have approached his problem entirely differently see he

his problem entirely differently see he

his problem entirely differently see he needed a bone marrow match and at that

needed a bone marrow match and at that

needed a bone marrow match and at that time the hope and the belief of many

time the hope and the belief of many

time the hope and the belief of many including myself was that our signal to

including myself was that our signal to

including myself was that our signal to get a new bone marrow match had a

get a new bone marrow match had a

get a new bone marrow match had a limited reach there’s only certain

limited reach there’s only certain

limited reach there’s only certain number of people with the genetic

number of people with the genetic

number of people with the genetic attributes needed and that is true but

attributes needed and that is true but

attributes needed and that is true but what if we had a network like the Foo

what if we had a network like the Foo

what if we had a network like the Foo Fighter video what if we could leverage

Fighter video what if we could leverage

Fighter video what if we could leverage 40 million people to get the message out

40 million people to get the message out

40 million people to get the message out and say are you a match do you contain

and say are you a match do you contain

and say are you a match do you contain this see the paradigm today should be

this see the paradigm today should be

this see the paradigm today should be one that defaults to hope the paradigm

one that defaults to hope the paradigm

one that defaults to hope the paradigm should be anything is possible the

should be anything is possible the

should be anything is possible the paradigm should be you don’t need to be

paradigm should be you don’t need to be

paradigm should be you don’t need to be a celebrity to influence you don’t need

a celebrity to influence you don’t need

a celebrity to influence you don’t need to have 10 million followers to induce a

to have 10 million followers to induce a

to have 10 million followers to induce a revolution you don’t need to be on TV

revolution you don’t need to be on TV

revolution you don’t need to be on TV to change a nation torturous Carolinas

to change a nation torturous Carolinas

to change a nation torturous Carolinas otherwise known as you and you and you

otherwise known as you and you and you

otherwise known as you and you and you and you and you who by the beginning of

and you and you who by the beginning of

and you and you who by the beginning of a simple signal can start a movement

a simple signal can start a movement

a simple signal can start a movement this movement can impact a city this

this movement can impact a city this

this movement can impact a city this movement can impact your town this

movement can impact your town this

movement can impact your town this movement can impact the world it starts

movement can impact the world it starts

movement can impact the world it starts with you

with you

with you it starts with believing that anything

it starts with believing that anything

it starts with believing that anything is possible when you show your light

is possible when you show your light

is possible when you show your light thank you

thank you

thank you [Applause]

”

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