so earlier in September when the good folks at TEDx SNU and I got talking we
folks at TEDx SNU and I got talking we
folks at TEDx SNU and I got talking we started thinking about what I can talk
started thinking about what I can talk
started thinking about what I can talk to you about their suggestion was look
to you about their suggestion was look
to you about their suggestion was look you can have some 200 odd young bright
you can have some 200 odd young bright
you can have some 200 odd young bright students in the room folks are gonna go
students in the room folks are gonna go
students in the room folks are gonna go out there in the next one or two years
out there in the next one or two years
out there in the next one or two years we’re gonna transform lives build
we’re gonna transform lives build
we’re gonna transform lives build something make a difference so we agreed
something make a difference so we agreed
something make a difference so we agreed that I’m gonna dive deep into what I do
that I’m gonna dive deep into what I do
that I’m gonna dive deep into what I do best what I’m passionate about and just
best what I’m passionate about and just
best what I’m passionate about and just run with it and there’s a catch there
run with it and there’s a catch there
run with it and there’s a catch there because for many of us what we do what
because for many of us what we do what
because for many of us what we do what we’re passionate about and what we
we’re passionate about and what we
we’re passionate about and what we believe in are actually very different
believe in are actually very different
believe in are actually very different things
things
things and it’s not because we choose for it to
and it’s not because we choose for it to
and it’s not because we choose for it to be so but it’s because almost all of us
be so but it’s because almost all of us
be so but it’s because almost all of us were molded and shaped by our
were molded and shaped by our
were molded and shaped by our circumstances by the commitments that we
circumstances by the commitments that we
circumstances by the commitments that we make or our temperaments or even the
make or our temperaments or even the
make or our temperaments or even the crazy ideas and choices that we make
crazy ideas and choices that we make
crazy ideas and choices that we make when we are young I’m living with one
when we are young I’m living with one
when we are young I’m living with one right here and I’m not even sure why I’m
right here and I’m not even sure why I’m
right here and I’m not even sure why I’m living with it for the rest of my life
living with it for the rest of my life
living with it for the rest of my life but that’s where we were and luckily for
but that’s where we were and luckily for
but that’s where we were and luckily for me what I do and what I’m passionate
me what I do and what I’m passionate
me what I do and what I’m passionate about pretty much run the same track
about pretty much run the same track
about pretty much run the same track almost everything that I do at work or
almost everything that I do at work or
almost everything that I do at work or outside of it involves some form of
outside of it involves some form of
outside of it involves some form of storytelling either the making or the
storytelling either the making or the
storytelling either the making or the telling or the selling of stories
telling or the selling of stories
telling or the selling of stories disclaimer not in my personal
disclaimer not in my personal
disclaimer not in my personal relationships but everything outside of
relationships but everything outside of
relationships but everything outside of it but stories why is it so important
it but stories why is it so important
it but stories why is it so important and why do I think that I can build an
and why do I think that I can build an
and why do I think that I can build an entire career out of storytelling for me
entire career out of storytelling for me
entire career out of storytelling for me stories are an open slate of possibility
stories are an open slate of possibility
stories are an open slate of possibility stories are like jello or water you know
stories are like jello or water you know
stories are like jello or water you know they take the ship that you want them to
they take the ship that you want them to
they take the ship that you want them to take and it’s incredibly powerful
take and it’s incredibly powerful
take and it’s incredibly powerful because everything around us from
because everything around us from
because everything around us from politics to business to perceptions to
politics to business to perceptions to
politics to business to perceptions to our relationships everything gets molded
our relationships everything gets molded
our relationships everything gets molded and shaped by the stories that get built
and shaped by the stories that get built
and shaped by the stories that get built around them
around them
around them to think in terms of stories I think is
to think in terms of stories I think is
to think in terms of stories I think is fundamentally human we use stories to
fundamentally human we use stories to
fundamentally human we use stories to make sense of ourselves to build
make sense of ourselves to build
make sense of ourselves to build connections between people and brands
connections between people and brands
connections between people and brands and products or to make sense of our
and products or to make sense of our
and products or to make sense of our achievements and if I can do it for
achievements and if I can do it for
achievements and if I can do it for brands why can I not do it for myself to
brands why can I not do it for myself to
brands why can I not do it for myself to build my own brand my own public me so I
build my own brand my own public me so I
build my own brand my own public me so I want to ask you today what is a brand
want to ask you today what is a brand
want to ask you today what is a brand right I don’t mean like this I also
right I don’t mean like this I also
right I don’t mean like this I also don’t mean like this confused right yeah
don’t mean like this confused right yeah
don’t mean like this confused right yeah I know me too
I know me too
I know me too so your personal story is essentially a
so your personal story is essentially a
so your personal story is essentially a composite of everything that’s publicly
composite of everything that’s publicly
composite of everything that’s publicly available about you you know the
available about you you know the
available about you you know the perceptions people have about the UV
perceptions people have about the UV
perceptions people have about the UV anecdotes all the gossip all those
anecdotes all the gossip all those
anecdotes all the gossip all those social media posts and Instagram posts
social media posts and Instagram posts
social media posts and Instagram posts and snapchat stories that you’re putting
and snapchat stories that you’re putting
and snapchat stories that you’re putting out there indiscriminately all of that
out there indiscriminately all of that
out there indiscriminately all of that together creating this representation of
together creating this representation of
together creating this representation of you it’s how you earn your place here is
you it’s how you earn your place here is
you it’s how you earn your place here is how you distinguish yourself from
how you distinguish yourself from
how you distinguish yourself from everybody else but the power of a
everybody else but the power of a
everybody else but the power of a personal story is not just in the story
personal story is not just in the story
personal story is not just in the story itself but in the fact that a story can
itself but in the fact that a story can
itself but in the fact that a story can change the way people perceive you with
change the way people perceive you with
change the way people perceive you with technology now making it you know easier
technology now making it you know easier
technology now making it you know easier to tell your story and experience those
to tell your story and experience those
to tell your story and experience those of others and as the lines between our
of others and as the lines between our
of others and as the lines between our physical and our digital lives as those
physical and our digital lives as those
physical and our digital lives as those lines are blurring stories can make and
lines are blurring stories can make and
lines are blurring stories can make and they can break us so today I’m going to
they can break us so today I’m going to
they can break us so today I’m going to share with you some of my experiences
share with you some of my experiences
share with you some of my experiences with and experiments with stories as I
with and experiments with stories as I
with and experiments with stories as I went about building you know my own
went about building you know my own
went about building you know my own personal story as my autonomous brand
personal story as my autonomous brand
personal story as my autonomous brand now as a career woman navigating the
now as a career woman navigating the
now as a career woman navigating the many corridors and choices and
many corridors and choices and
many corridors and choices and connections of corporate life I deal in
connections of corporate life I deal in
connections of corporate life I deal in stories every single day I write them I
stories every single day I write them I
stories every single day I write them I create them and I guess I do an okay job
create them and I guess I do an okay job
create them and I guess I do an okay job because I have this cool job that I
because I have this cool job that I
because I have this cool job that I really love doing every single day and
really love doing every single day and
really love doing every single day and so I thought let me try and build
so I thought let me try and build
so I thought let me try and build something of my
something of my
something of my oan which I can stand for which people
oan which I can stand for which people
oan which I can stand for which people can know me for but what I didn’t know
can know me for but what I didn’t know
can know me for but what I didn’t know was if it’s going to be you know
was if it’s going to be you know
was if it’s going to be you know starting my own story my journey if it’s
starting my own story my journey if it’s
starting my own story my journey if it’s going to be something as simple as a
going to be something as simple as a
going to be something as simple as a story of me just being me now that’s the
story of me just being me now that’s the
story of me just being me now that’s the point where I was thinking where to head
point where I was thinking where to head
point where I was thinking where to head from so here are my three key takeaways
from so here are my three key takeaways
from so here are my three key takeaways that I’ve learned over the many last
that I’ve learned over the many last
that I’ve learned over the many last many years I’m not gonna be so bold as
many years I’m not gonna be so bold as
many years I’m not gonna be so bold as to say that I’m gonna give you advice
to say that I’m gonna give you advice
to say that I’m gonna give you advice because I know better but these are
because I know better but these are
because I know better but these are lessons that I have learned over the
lessons that I have learned over the
lessons that I have learned over the many years essentially you know from my
many years essentially you know from my
many years essentially you know from my failings and my learnings and the reason
failings and my learnings and the reason
failings and my learnings and the reason I chose to talk about this today is
I chose to talk about this today is
I chose to talk about this today is because I want you to understand the
because I want you to understand the
because I want you to understand the importance of the impact that stories
importance of the impact that stories
importance of the impact that stories can have on your life your careers and
can have on your life your careers and
can have on your life your careers and your trajectory so takeaway number one
your trajectory so takeaway number one
your trajectory so takeaway number one now this takes me back to the time I
now this takes me back to the time I
now this takes me back to the time I used to be a journalist you see as a
used to be a journalist you see as a
used to be a journalist you see as a journalist reporting news you do just
journalist reporting news you do just
journalist reporting news you do just that right you report news facts and
that right you report news facts and
that right you report news facts and numbers data things as they have
numbers data things as they have
numbers data things as they have happened the way that they have happened
happened the way that they have happened
happened the way that they have happened no judgment no opinion not your personal
no judgment no opinion not your personal
no judgment no opinion not your personal standpoint for sure I’m obviously
standpoint for sure I’m obviously
standpoint for sure I’m obviously talking about the time which is three
talking about the time which is three
talking about the time which is three times now 2006-2007 when news was really
times now 2006-2007 when news was really
times now 2006-2007 when news was really about being right not so much about
about being right not so much about
about being right not so much about being the first so all kinds of personal
being the first so all kinds of personal
being the first so all kinds of personal opinion bias you know all kinds of
opinion bias you know all kinds of
opinion bias you know all kinds of elaborate forms of storytelling would
elaborate forms of storytelling would
elaborate forms of storytelling would take a backseat to factual reportage and
take a backseat to factual reportage and
take a backseat to factual reportage and rightfully so so there was no place for
rightfully so so there was no place for
rightfully so so there was no place for the personal thinking which is why as I
the personal thinking which is why as I
the personal thinking which is why as I went about covering the news that I was
went about covering the news that I was
went about covering the news that I was doing and you know standing in the Sun
doing and you know standing in the Sun
doing and you know standing in the Sun all day and getting my sound bites and
all day and getting my sound bites and
all day and getting my sound bites and all of that I said I want a platform
all of that I said I want a platform
all of that I said I want a platform where I can talk about what I think and
where I can talk about what I think and
where I can talk about what I think and what my ideas are now what I didn’t know
what my ideas are now what I didn’t know
what my ideas are now what I didn’t know though was what I wanted that platform
though was what I wanted that platform
though was what I wanted that platform to look like will I use visuals will I
to look like will I use visuals will I
to look like will I use visuals will I use the written word what kind of
use the written word what kind of
use the written word what kind of technical skills do I need to know to be
technical skills do I need to know to be
technical skills do I need to know to be able to build that who can I turn to for
able to build that who can I turn to for
able to build that who can I turn to for advice will I make it
advice will I make it
advice will I make it blake not the strongest vision to be
blake not the strongest vision to be
blake not the strongest vision to be sure but just because starting out is
sure but just because starting out is
sure but just because starting out is hundred times better than thinking and
hundred times better than thinking and
hundred times better than thinking and planning so i did some research and at
planning so i did some research and at
planning so i did some research and at that point in time blogspot was kind of
that point in time blogspot was kind of
that point in time blogspot was kind of popular so i subscribed and I started my
popular so i subscribed and I started my
popular so i subscribed and I started my own blog but one of the most significant
own blog but one of the most significant
own blog but one of the most significant I think influences that has that I’ve
I think influences that has that I’ve
I think influences that has that I’ve seen on my own journey has been really
seen on my own journey has been really
seen on my own journey has been really just the writing because the more I
just the writing because the more I
just the writing because the more I wrote the more I understood my own
wrote the more I understood my own
wrote the more I understood my own process you know it’s strange but
process you know it’s strange but
process you know it’s strange but starting out your own story as your
starting out your own story as your
starting out your own story as your brand is really a lot about knowing
brand is really a lot about knowing
brand is really a lot about knowing yourself it’s a lot like these impulses
yourself it’s a lot like these impulses
yourself it’s a lot like these impulses that I have and I’m sure many of you do
that I have and I’m sure many of you do
that I have and I’m sure many of you do to where you think I have to travel to
to where you think I have to travel to
to where you think I have to travel to really know myself so this is that
really know myself so this is that
really know myself so this is that except this isn’t the spoken you know
except this isn’t the spoken you know
except this isn’t the spoken you know spoken or written form and it’s a lot
spoken or written form and it’s a lot
spoken or written form and it’s a lot less cheaper than actual travel but like
less cheaper than actual travel but like
less cheaper than actual travel but like everything else what you stand for
everything else what you stand for
everything else what you stand for changes over time so when I sew between
changes over time so when I sew between
changes over time so when I sew between 2007 when I started out my blog and 2017
2007 when I started out my blog and 2017
2007 when I started out my blog and 2017 today my aspirations my expectations of
today my aspirations my expectations of
today my aspirations my expectations of people and myself what I want to stand
people and myself what I want to stand
people and myself what I want to stand for all of that has undergone a dramatic
for all of that has undergone a dramatic
for all of that has undergone a dramatic change so somewhere in the middle of
change so somewhere in the middle of
change so somewhere in the middle of 2013 I went in and unpublished my entire
2013 I went in and unpublished my entire
2013 I went in and unpublished my entire blog so much so that when I met my
blog so much so that when I met my
blog so much so that when I met my partner and you know in the initial
partner and you know in the initial
partner and you know in the initial months of getting to know each other he
months of getting to know each other he
months of getting to know each other he was really curious that I’ve run a blog
was really curious that I’ve run a blog
was really curious that I’ve run a blog for many years and he was like send it
for many years and he was like send it
for many years and he was like send it to me and that just wouldn’t fly because
to me and that just wouldn’t fly because
to me and that just wouldn’t fly because in those seven eight years of running my
in those seven eight years of running my
in those seven eight years of running my blog my entire center of gravity had
blog my entire center of gravity had
blog my entire center of gravity had changed and I did not really have those
changed and I did not really have those
changed and I did not really have those ideas representing me anymore so my
ideas representing me anymore so my
ideas representing me anymore so my learning then is that it’s okay to start
learning then is that it’s okay to start
learning then is that it’s okay to start without a plan it’s okay not to know
without a plan it’s okay not to know
without a plan it’s okay not to know what am I going to do with this thing
what am I going to do with this thing
what am I going to do with this thing just start okay so the next takeaway
just start okay so the next takeaway
just start okay so the next takeaway number two and this one really took me
number two and this one really took me
number two and this one really took me some time to get to so I kept writing
some time to get to so I kept writing
some time to get to so I kept writing and I kept you know talking about
and I kept you know talking about
and I kept you know talking about storytelling trying to sound like I know
storytelling trying to sound like I know
storytelling trying to sound like I know what I was talking about but something
what I was talking about but something
what I was talking about but something didn’t stick it was like people were not
didn’t stick it was like people were not
didn’t stick it was like people were not really warming up to me or they didn’t
really warming up to me or they didn’t
really warming up to me or they didn’t see me and
see me and
see me and when the realization hit okay I’m gonna
when the realization hit okay I’m gonna
when the realization hit okay I’m gonna be a little honest here and say that
be a little honest here and say that
be a little honest here and say that it’s not so much a realization as much
it’s not so much a realization as much
it’s not so much a realization as much as someone really pointing it out to me
as someone really pointing it out to me
as someone really pointing it out to me in clear plain English this person who’s
in clear plain English this person who’s
in clear plain English this person who’s been a mentor for many many years for me
been a mentor for many many years for me
been a mentor for many many years for me and she said look stop trying so hard
and she said look stop trying so hard
and she said look stop trying so hard the voice that you use that’s not you
the voice that you use that’s not you
the voice that you use that’s not you people can’t relate to it and I guess
people can’t relate to it and I guess
people can’t relate to it and I guess that was happening because I was trying
that was happening because I was trying
that was happening because I was trying to sound like someone I was trying to
to sound like someone I was trying to
to sound like someone I was trying to project myself as somebody and it was
project myself as somebody and it was
project myself as somebody and it was particularly true of those speeches and
particularly true of those speeches and
particularly true of those speeches and articles that I was you know where I was
articles that I was you know where I was
articles that I was you know where I was talking about how to tell better stories
talking about how to tell better stories
talking about how to tell better stories I don’t think else that I was doing
I don’t think else that I was doing
I don’t think else that I was doing before that was kind of pointless some
before that was kind of pointless some
before that was kind of pointless some of that was a good commentary in terms
of that was a good commentary in terms
of that was a good commentary in terms of how to build action or theme or
of how to build action or theme or
of how to build action or theme or character but it wasn’t me and it took
character but it wasn’t me and it took
character but it wasn’t me and it took me some time to understand that while
me some time to understand that while
me some time to understand that while it’s okay to be influenced and inspired
it’s okay to be influenced and inspired
it’s okay to be influenced and inspired by all these different people your voice
by all these different people your voice
by all these different people your voice is so completely and so wonderfully your
is so completely and so wonderfully your
is so completely and so wonderfully your own and it is a journey that will never
own and it is a journey that will never
own and it is a journey that will never really end because you will always be
really end because you will always be
really end because you will always be crafting it like I am today every single
crafting it like I am today every single
crafting it like I am today every single day let’s um let’s take an example right
day let’s um let’s take an example right
day let’s um let’s take an example right I want you to think about what a
I want you to think about what a
I want you to think about what a personal voice an authentic voice can be
personal voice an authentic voice can be
personal voice an authentic voice can be for me it’s a lot like the clothing
for me it’s a lot like the clothing
for me it’s a lot like the clothing choices that we make let’s say you’re
choices that we make let’s say you’re
choices that we make let’s say you’re standing in front of your cupboard
standing in front of your cupboard
standing in front of your cupboard before you’re going out to a party you
before you’re going out to a party you
before you’re going out to a party you have to ask yourself and and be really
have to ask yourself and and be really
have to ask yourself and and be really honest about one whose attention you’re
honest about one whose attention you’re
honest about one whose attention you’re trying to grab to what is the occasion
trying to grab to what is the occasion
trying to grab to what is the occasion and three what is your style if you
and three what is your style if you
and three what is your style if you ignore that you’re gonna make some
ignore that you’re gonna make some
ignore that you’re gonna make some really uncomfortable clothing choices
really uncomfortable clothing choices
really uncomfortable clothing choices and maybe even hilarious ones but on the
and maybe even hilarious ones but on the
and maybe even hilarious ones but on the other side a real and humble and a human
other side a real and humble and a human
other side a real and humble and a human voice is a lot like a well tailored suit
voice is a lot like a well tailored suit
voice is a lot like a well tailored suit it’s gonna make you look great it’s
it’s gonna make you look great it’s
it’s gonna make you look great it’s gonna make you feel great and you’re
gonna make you feel great and you’re
gonna make you feel great and you’re gonna be just that much closer to
gonna be just that much closer to
gonna be just that much closer to cracking that deal or landing your job
cracking that deal or landing your job
cracking that deal or landing your job or that first date so for me that is the
or that first date so for me that is the
or that first date so for me that is the centerpiece of storytelling that no
centerpiece of storytelling that no
centerpiece of storytelling that no matter how you craft a packager story
matter how you craft a packager story
matter how you craft a packager story unless you’re willing to be yourself
unless you’re willing to be yourself
unless you’re willing to be yourself everybody can tell you see people don’t
everybody can tell you see people don’t
everybody can tell you see people don’t really care about how much you know
really care about how much you know
really care about how much you know until they know how much you care and
until they know how much you care and
until they know how much you care and nobody is going to care unless they’re
nobody is going to care unless they’re
nobody is going to care unless they’re able to take something from you which is
able to take something from you which is
able to take something from you which is real and authentic and borrow from it
real and authentic and borrow from it
real and authentic and borrow from it which brings me to my third takeaway
which brings me to my third takeaway
which brings me to my third takeaway co-create with the rise of Technology
co-create with the rise of Technology
co-create with the rise of Technology the ways that you can tell stories the
the ways that you can tell stories the
the ways that you can tell stories the opportunities are far higher and what
opportunities are far higher and what
opportunities are far higher and what you can do with that technology is kind
you can do with that technology is kind
you can do with that technology is kind of mind-boggling right so if you look at
of mind-boggling right so if you look at
of mind-boggling right so if you look at co-creation of content and I will come
co-creation of content and I will come
co-creation of content and I will come to that in a little bit but at one point
to that in a little bit but at one point
to that in a little bit but at one point in time even five years back stories
in time even five years back stories
in time even five years back stories were a one-way broadcast now they are a
were a one-way broadcast now they are a
were a one-way broadcast now they are a two-way exchange because you can have
two-way exchange because you can have
two-way exchange because you can have other people contributing to and
other people contributing to and
other people contributing to and participating in your story I am so so
participating in your story I am so so
participating in your story I am so so intrigued by the many different roles
intrigued by the many different roles
intrigued by the many different roles that people can now play in your story
that people can now play in your story
that people can now play in your story and the spectrum of things that you can
and the spectrum of things that you can
and the spectrum of things that you can be in between being the teller and the
be in between being the teller and the
be in between being the teller and the listener of stories so co-creation of
listener of stories so co-creation of
listener of stories so co-creation of content is really like the next level or
content is really like the next level or
content is really like the next level or the next stage in building your own
the next stage in building your own
the next stage in building your own personal story it shows a lot of
personal story it shows a lot of
personal story it shows a lot of credibility it shows maturity it also
credibility it shows maturity it also
credibility it shows maturity it also shows a lot of confidence in your own
shows a lot of confidence in your own
shows a lot of confidence in your own ascent to City right joint blogs invite
ascent to City right joint blogs invite
ascent to City right joint blogs invite people in to you know do these LinkedIn
people in to you know do these LinkedIn
people in to you know do these LinkedIn videos with you or when you find that
videos with you or when you find that
videos with you or when you find that you’ve got a passion a common passion go
you’ve got a passion a common passion go
you’ve got a passion a common passion go ahead and organize tweet chats your
ahead and organize tweet chats your
ahead and organize tweet chats your brand is going to be just so much more
brand is going to be just so much more
brand is going to be just so much more stronger if you let people in if you let
stronger if you let people in if you let
stronger if you let people in if you let them take from what you have build off
them take from what you have build off
them take from what you have build off of it learn from it and give it a new
of it learn from it and give it a new
of it learn from it and give it a new life if you look at my online community
life if you look at my online community
life if you look at my online community now I’ve got people like Emmy Award
now I’ve got people like Emmy Award
now I’ve got people like Emmy Award winning storytellers chief marketing
winning storytellers chief marketing
winning storytellers chief marketing officers people who call themselves
officers people who call themselves
officers people who call themselves technologists and some of them who are
technologists and some of them who are
technologists and some of them who are working with community groups all around
working with community groups all around
working with community groups all around the world there’s even a magician on
the world there’s even a magician on
the world there’s even a magician on there and much as I would as much as I
there and much as I would as much as I
there and much as I would as much as I would like to do it and I don’t do it
would like to do it and I don’t do it
would like to do it and I don’t do it often enough I would like to invite them
often enough I would like to invite them
often enough I would like to invite them into my story and in a green
into my story and in a green
into my story and in a green participate they’ve elevated my brand to
participate they’ve elevated my brand to
participate they’ve elevated my brand to get there
get there
get there it has taken quite a lot obviously it’s
it has taken quite a lot obviously it’s
it has taken quite a lot obviously it’s not a linear journey for me it’s taken a
not a linear journey for me it’s taken a
not a linear journey for me it’s taken a lot of persistence
lot of persistence
lot of persistence it has taken effort a curbing of the ego
it has taken effort a curbing of the ego
it has taken effort a curbing of the ego very very important and a keen
very very important and a keen
very very important and a keen observation of people and technologies
observation of people and technologies
observation of people and technologies and platforms you see there are lots of
and platforms you see there are lots of
and platforms you see there are lots of examples all around us right so if
examples all around us right so if
examples all around us right so if you’re looking at for example JK Rowling
you’re looking at for example JK Rowling
you’re looking at for example JK Rowling her story we all know about her story
her story we all know about her story
her story we all know about her story right she grew up poor she struggled for
right she grew up poor she struggled for
right she grew up poor she struggled for many many years to make ends meet she
many many years to make ends meet she
many many years to make ends meet she obviously struck gold with the Harry
obviously struck gold with the Harry
obviously struck gold with the Harry Potter series but what she has done so
Potter series but what she has done so
Potter series but what she has done so beautifully well is how she stayed in
beautifully well is how she stayed in
beautifully well is how she stayed in her own story and use that narrative and
her own story and use that narrative and
her own story and use that narrative and weaved it in so beautifully into the
weaved it in so beautifully into the
weaved it in so beautifully into the story of her product which is the
story of her product which is the
story of her product which is the success called Harry Potter and what she
success called Harry Potter and what she
success called Harry Potter and what she has essentially done is she’s taken her
has essentially done is she’s taken her
has essentially done is she’s taken her own story and that’s how she’s become
own story and that’s how she’s become
own story and that’s how she’s become from being an unemployed person living
from being an unemployed person living
from being an unemployed person living on state benefit to becoming a great
on state benefit to becoming a great
on state benefit to becoming a great brand with a great reputation that
brand with a great reputation that
brand with a great reputation that precedes her and a billionaire all under
precedes her and a billionaire all under
precedes her and a billionaire all under a decade and you don’t have to go so far
a decade and you don’t have to go so far
a decade and you don’t have to go so far to see these examples right look it
to see these examples right look it
to see these examples right look it could make her call for example or come
could make her call for example or come
could make her call for example or come not on ours right she’s this now feisty
not on ours right she’s this now feisty
not on ours right she’s this now feisty young woman who knows what she wants who
young woman who knows what she wants who
young woman who knows what she wants who knows what her Worth is and she’s gonna
knows what her Worth is and she’s gonna
knows what her Worth is and she’s gonna get out there and get it coincidence
get out there and get it coincidence
get out there and get it coincidence possibly not there might be a lot of
possibly not there might be a lot of
possibly not there might be a lot of deep thinking planning timing that must
deep thinking planning timing that must
deep thinking planning timing that must have gone in to select those things that
have gone in to select those things that
have gone in to select those things that these people want to be seen and heard
these people want to be seen and heard
these people want to be seen and heard talking about and talking for the way
talking about and talking for the way
talking about and talking for the way that these guys are all building their
that these guys are all building their
that these guys are all building their you know their personal stories and
you know their personal stories and
you know their personal stories and their branch is a great example and
their branch is a great example and
their branch is a great example and storytelling honestly but look before I
storytelling honestly but look before I
storytelling honestly but look before I wrap up I want to leave you with this
wrap up I want to leave you with this
wrap up I want to leave you with this one thought because every time I’ve put
one thought because every time I’ve put
one thought because every time I’ve put the two words personal and brand
the two words personal and brand
the two words personal and brand together in one sentence people have
together in one sentence people have
together in one sentence people have gone to opportunistic self-serving
gone to opportunistic self-serving
gone to opportunistic self-serving everything aside the story of all our
everything aside the story of all our
everything aside the story of all our lives for all of us
lives for all of us
lives for all of us is really based on direct experiences we
is really based on direct experiences we
is really based on direct experiences we find our place on this planet and we
find our place on this planet and we
find our place on this planet and we change it and change ourselves with our
change it and change ourselves with our
change it and change ourselves with our story of ourselves is you walk out as
story of ourselves is you walk out as
story of ourselves is you walk out as you walk into your 30s and your 40s
you walk into your 30s and your 40s
you walk into your 30s and your 40s and I know it will happen whether or not
and I know it will happen whether or not
and I know it will happen whether or not you want it and a lot of you cannot
you want it and a lot of you cannot
you want it and a lot of you cannot really think of being in your forties at
really think of being in your forties at
really think of being in your forties at this point in time but I want you to
this point in time but I want you to
this point in time but I want you to take a moment to reflect on the
take a moment to reflect on the
take a moment to reflect on the self-awareness that you’ve gained along
self-awareness that you’ve gained along
self-awareness that you’ve gained along the way the value of a really personal
the way the value of a really personal
the way the value of a really personal good valuable story a personal story is
good valuable story a personal story is
good valuable story a personal story is that you value yourself and others value
that you value yourself and others value
that you value yourself and others value you and you can take criticism not as a
you and you can take criticism not as a
you and you can take criticism not as a tearing down but as a point of
tearing down but as a point of
tearing down but as a point of reflection a point of view to better
reflection a point of view to better
reflection a point of view to better your own self and that is the real
your own self and that is the real
your own self and that is the real benefit of consciously investing in your
benefit of consciously investing in your
benefit of consciously investing in your own personal story that’s why it’s worth
own personal story that’s why it’s worth
own personal story that’s why it’s worth giving it so much thought shape and life
giving it so much thought shape and life
giving it so much thought shape and life thank you
”
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