
let me start by telling you three stories in 1995 a 30 year old British
stories in 1995 a 30 year old British
stories in 1995 a 30 year old British single mother was jobless and penniless
single mother was jobless and penniless
single mother was jobless and penniless relying on welfare to put food on the
relying on welfare to put food on the
relying on welfare to put food on the table
table
table unable to find a job she spent most of
unable to find a job she spent most of
unable to find a job she spent most of her time in small cafes writing a book
her time in small cafes writing a book
her time in small cafes writing a book about wizards and spells and magic the
about wizards and spells and magic the
about wizards and spells and magic the story was merely a product of her
story was merely a product of her
story was merely a product of her imagination but she was convinced that
imagination but she was convinced that
imagination but she was convinced that it would win the hearts of young boys
it would win the hearts of young boys
it would win the hearts of young boys and girls around the world clinging on
and girls around the world clinging on
and girls around the world clinging on to that hope she pushed and pushed and
to that hope she pushed and pushed and
to that hope she pushed and pushed and pushed to get it published without any
pushed to get it published without any
pushed to get it published without any luck she even wrote under a male pen
luck she even wrote under a male pen
luck she even wrote under a male pen name in a bid to force it through but
name in a bid to force it through but
name in a bid to force it through but she was told no and not by one publisher
she was told no and not by one publisher
she was told no and not by one publisher not by two not by three not by v naught
not by two not by three not by v naught
not by two not by three not by v naught by ten but by twelve different
by ten but by twelve different
by ten but by twelve different publishers one of them even wrote her a
publishers one of them even wrote her a
publishers one of them even wrote her a scathing letter telling her that you
scathing letter telling her that you
scathing letter telling her that you should take writing classes the woman’s
should take writing classes the woman’s
should take writing classes the woman’s name Joanne Rowling in 1976 a 21 year
name Joanne Rowling in 1976 a 21 year
name Joanne Rowling in 1976 a 21 year old man decided that he wanted to build
old man decided that he wanted to build
old man decided that he wanted to build a new computer fresh out of university
a new computer fresh out of university
a new computer fresh out of university he was inexperienced and had little
he was inexperienced and had little
he was inexperienced and had little knowledge of the entrepreneurial
knowledge of the entrepreneurial
knowledge of the entrepreneurial landscape he had barely any money and no
landscape he had barely any money and no
landscape he had barely any money and no connections he used to spend hours in
connections he used to spend hours in
connections he used to spend hours in his garage or his kitchen assembling
his garage or his kitchen assembling
his garage or his kitchen assembling part and then desperately calling
part and then desperately calling
part and then desperately calling investors pleading for their interest he
investors pleading for their interest he
investors pleading for their interest he splashed fifteen hundred dollars and
splashed fifteen hundred dollars and
splashed fifteen hundred dollars and parts for an unproven product which was
parts for an unproven product which was
parts for an unproven product which was an unimaginably large amount of money at
an unimaginably large amount of money at
an unimaginably large amount of money at the time ultimately though it started a
the time ultimately though it started a
the time ultimately though it started a period of sustained success where this
period of sustained success where this
period of sustained success where this young man remarkably spearheaded
young man remarkably spearheaded
young man remarkably spearheaded unparalleled invention after
unparalleled invention after
unparalleled invention after unparalleled inventions where each new
unparalleled inventions where each new
unparalleled inventions where each new item was quirkier than the one before it
item was quirkier than the one before it
item was quirkier than the one before it he introduced features that the world
he introduced features that the world
he introduced features that the world had never seen or even dreamt of that
had never seen or even dreamt of that
had never seen or even dreamt of that man was Steve Jobs
an 86 year old businessman from Nebraska
an 86 year old businessman from Nebraska has on numerous occasion status that he
has on numerous occasion status that he
has on numerous occasion status that he rarely conducts meticulous research into
rarely conducts meticulous research into
rarely conducts meticulous research into companies before investing in them he
companies before investing in them he
companies before investing in them he has never relied heavily on quantitative
has never relied heavily on quantitative
has never relied heavily on quantitative screening tools instead he simply
screening tools instead he simply
screening tools instead he simply gravitates towards those businesses he
gravitates towards those businesses he
gravitates towards those businesses he finds interesting and fascinating as
finds interesting and fascinating as
finds interesting and fascinating as reckless as that approach may seem it
reckless as that approach may seem it
reckless as that approach may seem it has made warren buffett the fourth
has made warren buffett the fourth
has made warren buffett the fourth richest man on the planet all three of
richest man on the planet all three of
richest man on the planet all three of these individuals came from different
these individuals came from different
these individuals came from different backgrounds grew up in different
backgrounds grew up in different
backgrounds grew up in different environments and had different
environments and had different
environments and had different experiences on that path to the top the
experiences on that path to the top the
experiences on that path to the top the common denominator was their willingness
common denominator was their willingness
common denominator was their willingness to listen to their instinct and allow
to listen to their instinct and allow
to listen to their instinct and allow their intuition to guide them it was a
their intuition to guide them it was a
their intuition to guide them it was a universal consensus that Rowling’s novel
universal consensus that Rowling’s novel
universal consensus that Rowling’s novel was terrible but she continued to push
was terrible but she continued to push
was terrible but she continued to push on because a little voice inside I had
on because a little voice inside I had
on because a little voice inside I had told her that it would be a hit Steve
told her that it would be a hit Steve
told her that it would be a hit Steve Jobs not only had the most audacious and
Jobs not only had the most audacious and
Jobs not only had the most audacious and strangest ideas but also the courage to
strangest ideas but also the courage to
strangest ideas but also the courage to put them into practice warren buffett
put them into practice warren buffett
put them into practice warren buffett frequently threw his money into places
frequently threw his money into places
frequently threw his money into places that the numbers in fact advised against
that the numbers in fact advised against
that the numbers in fact advised against saying that a sixth sense told him to be
saying that a sixth sense told him to be
saying that a sixth sense told him to be fearful when others were greedy and
fearful when others were greedy and
fearful when others were greedy and greedy when others with it were fearful
greedy when others with it were fearful
greedy when others with it were fearful in a world that has changed and will
in a world that has changed and will
in a world that has changed and will always continue to change such
always continue to change such
always continue to change such individuals remind us that intuition
individuals remind us that intuition
individuals remind us that intuition remains one of our best guidance tools
remains one of our best guidance tools
remains one of our best guidance tools we have forgotten that our intuition is
we have forgotten that our intuition is
we have forgotten that our intuition is the power to create real change
the power to create real change
the power to create real change it’s like Buffett like rolling in life
it’s like Buffett like rolling in life
it’s like Buffett like rolling in life jobs we are brave enough to listen to it
jobs we are brave enough to listen to it
jobs we are brave enough to listen to it and trust it I guess that begs the
and trust it I guess that begs the
and trust it I guess that begs the question what is intuition in a nutshell
question what is intuition in a nutshell
question what is intuition in a nutshell it is the minds ability to produce
it is the minds ability to produce
it is the minds ability to produce answers or solutions to problems without
answers or solutions to problems without
answers or solutions to problems without an explicit rationale where logical
an explicit rationale where logical
an explicit rationale where logical reasoning involves a series of
reasoning involves a series of
reasoning involves a series of considered coherent steps to reach a
considered coherent steps to reach a
considered coherent steps to reach a conclusion intuition is not a
conclusion intuition is not a
conclusion intuition is not a deliberative thought process if I were
deliberative thought process if I were
deliberative thought process if I were to give you a complex mathematics
to give you a complex mathematics
to give you a complex mathematics problem you would provide me with the
problem you would provide me with the
problem you would provide me with the clear working to demonstrate your
clear working to demonstrate your
clear working to demonstrate your understanding and show me exactly
understanding and show me exactly
understanding and show me exactly what was going through your head as you
what was going through your head as you
what was going through your head as you were solving the problem let’s consider
were solving the problem let’s consider
were solving the problem let’s consider a slightly different scenario though if
a slightly different scenario though if
a slightly different scenario though if I were sitting next to you at the NRL
I were sitting next to you at the NRL
I were sitting next to you at the NRL grand final and asked you to predict the
grand final and asked you to predict the
grand final and asked you to predict the outcome you would give me an answer
outcome you would give me an answer
outcome you would give me an answer straight away without thinking twice
straight away without thinking twice
straight away without thinking twice even if the game was held at a neutral
even if the game was held at a neutral
even if the game was held at a neutral venue even if the number suggested that
venue even if the number suggested that
venue even if the number suggested that the teams were evenly matched and even
the teams were evenly matched and even
the teams were evenly matched and even if the experts were divided chances are
if the experts were divided chances are
if the experts were divided chances are that you would have an opinion some if
that you would have an opinion some if
that you would have an opinion some if not most of you would be very very
not most of you would be very very
not most of you would be very very confident in that opinion but this time
confident in that opinion but this time
confident in that opinion but this time if I want to ask you why you probably
if I want to ask you why you probably
if I want to ask you why you probably wouldn’t be able to give me a strong
wouldn’t be able to give me a strong
wouldn’t be able to give me a strong justification in fact you’d struggle to
justification in fact you’d struggle to
justification in fact you’d struggle to articulate your thinking in that sense I
articulate your thinking in that sense I
articulate your thinking in that sense I like to define intuition as a
like to define intuition as a
like to define intuition as a decision-making method which lacks
decision-making method which lacks
decision-making method which lacks awareness of a definite thought process
awareness of a definite thought process
awareness of a definite thought process and does not require effort to apply so
and does not require effort to apply so
and does not require effort to apply so if our intuition has nothing to do with
if our intuition has nothing to do with
if our intuition has nothing to do with the deliberate analysis and combination
the deliberate analysis and combination
the deliberate analysis and combination of information where does it actually
of information where does it actually
of information where does it actually come from contrary to popular belief the
come from contrary to popular belief the
come from contrary to popular belief the answer is not banana
answer is not banana
answer is not banana our instinct or intuition can be
our instinct or intuition can be
our instinct or intuition can be deferred can be conceptualized as an
deferred can be conceptualized as an
deferred can be conceptualized as an advanced form of pattern recognition
advanced form of pattern recognition
advanced form of pattern recognition conducted on a subconscious level that
conducted on a subconscious level that
conducted on a subconscious level that is to say our brain is a habit of
is to say our brain is a habit of
is to say our brain is a habit of forming associations between past
forming associations between past
forming associations between past experiences and current circumstances
experiences and current circumstances
experiences and current circumstances even if those past experiences aren’t
even if those past experiences aren’t
even if those past experiences aren’t fresh in our memory Albert Einstein once
fresh in our memory Albert Einstein once
fresh in our memory Albert Einstein once said that intuition is nothing but the
said that intuition is nothing but the
said that intuition is nothing but the product of earlier intellectual
product of earlier intellectual
product of earlier intellectual experience the reason to those decisions
experience the reason to those decisions
experience the reason to those decisions feel instantaneous fuel spontaneous feel
feel instantaneous fuel spontaneous feel
feel instantaneous fuel spontaneous feel effortless is because they are based
effortless is because they are based
effortless is because they are based primarily on recognition to illustrate
primarily on recognition to illustrate
primarily on recognition to illustrate this point Dutch psychologist Adrian de
this point Dutch psychologist Adrian de
this point Dutch psychologist Adrian de Groot points to the ability of skilled
Groot points to the ability of skilled
Groot points to the ability of skilled chess players to rapidly identify
chess players to rapidly identify
chess players to rapidly identify promising moves an experienced player
promising moves an experienced player
promising moves an experienced player who’s faced thousands of different
who’s faced thousands of different
who’s faced thousands of different scenarios in previous games can to
scenarios in previous games can to
scenarios in previous games can to subconsciously use these memories to
subconsciously use these memories to
subconsciously use these memories to pattern match even though they can’t
pattern match even though they can’t
pattern match even though they can’t actively recall every one of those
actively recall every one of those
actively recall every one of those scenarios the brain of a novice however
scenarios the brain of a novice however
scenarios the brain of a novice however has not been cataloging
has not been cataloging
has not been cataloging information over such a long period of
information over such a long period of
information over such a long period of time and that’s why they may struggle to
time and that’s why they may struggle to
time and that’s why they may struggle to run these mental simulations
run these mental simulations
run these mental simulations interestingly it is believed that
interestingly it is believed that
interestingly it is believed that intuition is a very primitive trade that
intuition is a very primitive trade that
intuition is a very primitive trade that exists in most animals for species that
exists in most animals for species that
exists in most animals for species that don’t study economics and don’t know how
don’t study economics and don’t know how
don’t study economics and don’t know how to conduct a cost-benefit analysis and
to conduct a cost-benefit analysis and
to conduct a cost-benefit analysis and for specie that simply aren’t
for specie that simply aren’t
for specie that simply aren’t intelligent enough to consciously think
intelligent enough to consciously think
intelligent enough to consciously think of ways to solve problems a reliance on
of ways to solve problems a reliance on
of ways to solve problems a reliance on instinct is the only way to survive if
instinct is the only way to survive if
instinct is the only way to survive if the deborah here’s a faint rustle in the
the deborah here’s a faint rustle in the
the deborah here’s a faint rustle in the bushes it will bolt because the last
bushes it will bolt because the last
bushes it will bolt because the last time that happened its best friend got
time that happened its best friend got
time that happened its best friend got eaten by a lion in a slightly more
eaten by a lion in a slightly more
eaten by a lion in a slightly more pleasant example if I give my dog a
pleasant example if I give my dog a
pleasant example if I give my dog a treat he will eat it without batting an
treat he will eat it without batting an
treat he will eat it without batting an eye because the last time I gave him
eye because the last time I gave him
eye because the last time I gave him something edible it tasted really really
something edible it tasted really really
something edible it tasted really really good
good
good humans are rather different catalase
humans are rather different catalase
humans are rather different catalase times in our career oprah winfrey
times in our career oprah winfrey
times in our career oprah winfrey suggested that we have forgotten how to
suggested that we have forgotten how to
suggested that we have forgotten how to listen to our intuition because of our
listen to our intuition because of our
listen to our intuition because of our capacity to think deeply and to
capacity to think deeply and to
capacity to think deeply and to rationalize that’s what we understand
rationalize that’s what we understand
rationalize that’s what we understand that’s what we can put into words and
that’s what we can put into words and
that’s what we can put into words and that’s what makes us comfortable if in
that’s what makes us comfortable if in
that’s what makes us comfortable if in 1976
1976
1976 you would ask on aldwayne why he sold
you would ask on aldwayne why he sold
you would ask on aldwayne why he sold his 10% share an apple for eight hundred
his 10% share an apple for eight hundred
his 10% share an apple for eight hundred dollars he would have shown you a
dollars he would have shown you a
dollars he would have shown you a plethora of graphs tables numbers and
plethora of graphs tables numbers and
plethora of graphs tables numbers and statistics to conclusively prove to you
statistics to conclusively prove to you
statistics to conclusively prove to you that Apple was going to fail he would
that Apple was going to fail he would
that Apple was going to fail he would have told you that Steve drops his a
have told you that Steve drops his a
have told you that Steve drops his a decision to splash $1500 on an unproven
decision to splash $1500 on an unproven
decision to splash $1500 on an unproven product was reckless and a recipe for
product was reckless and a recipe for
product was reckless and a recipe for disaster
disaster
disaster since then the value of that stake has
since then the value of that stake has
since then the value of that stake has increased slightly to thirty-five
increased slightly to thirty-five
increased slightly to thirty-five billion dollars as the most intelligent
billion dollars as the most intelligent
billion dollars as the most intelligent species on the planet we have both
species on the planet we have both
species on the planet we have both rationality and intuition at our
rationality and intuition at our
rationality and intuition at our disposal the reality is that we no
disposal the reality is that we no
disposal the reality is that we no longer listen to our instinct because
longer listen to our instinct because
longer listen to our instinct because we’d like to be in control
we’d like to be in control
we’d like to be in control we’d like being backed up by facts and
we’d like being backed up by facts and
we’d like being backed up by facts and figures we’d like being able to justify
figures we’d like being able to justify
figures we’d like being able to justify our decisions not by using what we know
our decisions not by using what we know
our decisions not by using what we know but by using what we know
but by using what we know
but by using what we know in fact only 20% of the brand bromanor
in fact only 20% of the brand bromanor
in fact only 20% of the brand bromanor stores conscious thoughts while the
stores conscious thoughts while the
stores conscious thoughts while the other 80% is dedicated to subconscious
other 80% is dedicated to subconscious
other 80% is dedicated to subconscious thoughts from a cultural perspective
thoughts from a cultural perspective
thoughts from a cultural perspective society’s excuse me
society’s excuse me
society’s excuse me society tells us to have a long hard
society tells us to have a long hard
society tells us to have a long hard think before making important decisions
think before making important decisions
think before making important decisions to make the most of every available
to make the most of every available
to make the most of every available resource in order to reach an informed
resource in order to reach an informed
resource in order to reach an informed conclusion but very few people realize
conclusion but very few people realize
conclusion but very few people realize that when you use your instinct when you
that when you use your instinct when you
that when you use your instinct when you use your intuition you are actually
use your intuition you are actually
use your intuition you are actually doing a lot more thinking than you’re
doing a lot more thinking than you’re
doing a lot more thinking than you’re aware of at the end of the day though
aware of at the end of the day though
aware of at the end of the day though when all said and done the most
when all said and done the most
when all said and done the most important question in this speech is
important question in this speech is
important question in this speech is whether or not intuition still holds a
whether or not intuition still holds a
whether or not intuition still holds a place in the world where we have so much
place in the world where we have so much
place in the world where we have so much access to information education and cold
access to information education and cold
access to information education and cold hard facts where stock market behavior
hard facts where stock market behavior
hard facts where stock market behavior can be predicted with surprising
can be predicted with surprising
can be predicted with surprising accuracy where producers know exactly
accuracy where producers know exactly
accuracy where producers know exactly what consumers desire where Google
what consumers desire where Google
what consumers desire where Google allows us to read up on almost
allows us to read up on almost
allows us to read up on almost everything known to humankind does
everything known to humankind does
everything known to humankind does intuition still hold relevance in that
intuition still hold relevance in that
intuition still hold relevance in that world
world
world I was skeptical for a long time but
I was skeptical for a long time but
I was skeptical for a long time but ultimately it was individuals like
ultimately it was individuals like
ultimately it was individuals like Buffett and like Rowling who convinced
Buffett and like Rowling who convinced
Buffett and like Rowling who convinced me that the answer is yes it absolutely
me that the answer is yes it absolutely
me that the answer is yes it absolutely does three reasons standout firstly
does three reasons standout firstly
does three reasons standout firstly intuition is the mother of innovation
intuition is the mother of innovation
intuition is the mother of innovation the human intellect is constrained and
the human intellect is constrained and
the human intellect is constrained and driven by pragmatism rationality
driven by pragmatism rationality
driven by pragmatism rationality involves using what we already know and
involves using what we already know and
involves using what we already know and what is already available to us the
what is already available to us the
what is already available to us the contribution of the world’s most
contribution of the world’s most
contribution of the world’s most creative people our Mark Zuckerberg and
creative people our Mark Zuckerberg and
creative people our Mark Zuckerberg and Henry Ford came from a willingness to do
Henry Ford came from a willingness to do
Henry Ford came from a willingness to do things that didn’t always make sense at
things that didn’t always make sense at
things that didn’t always make sense at the time
the time
the time Ford once stated if I had asked the
Ford once stated if I had asked the
Ford once stated if I had asked the people what they wanted they would have
people what they wanted they would have
people what they wanted they would have just told me faster horses with logic
just told me faster horses with logic
just told me faster horses with logic and reasoning we can work wonders within
and reasoning we can work wonders within
and reasoning we can work wonders within the boundaries of the known but with
the boundaries of the known but with
the boundaries of the known but with intuition we can expand those boundaries
intuition we can expand those boundaries
intuition we can expand those boundaries whether that be from atoms to molecules
whether that be from atoms to molecules
whether that be from atoms to molecules from computers to mobile phones and
from computers to mobile phones and
from computers to mobile phones and iPads or from earth to the farthest
iPads or from earth to the farthest
iPads or from earth to the farthest corners of the
corners of the
corners of the universe secondly it is worth noting
universe secondly it is worth noting
universe secondly it is worth noting that the association’s our subconscious
that the association’s our subconscious
that the association’s our subconscious mind forms between the past and the
mind forms between the past and the
mind forms between the past and the present are not tied to outcomes but the
present are not tied to outcomes but the
present are not tied to outcomes but the way we feel which means your instinct
way we feel which means your instinct
way we feel which means your instinct will tell you to do what I whatever
will tell you to do what I whatever
will tell you to do what I whatever gives you joy and fulfillment that’s why
gives you joy and fulfillment that’s why
gives you joy and fulfillment that’s why people rarely regret following their
people rarely regret following their
people rarely regret following their instinct even if things go wrong along
instinct even if things go wrong along
instinct even if things go wrong along the way for example I know I speak on
the way for example I know I speak on
the way for example I know I speak on behalf of many of the senior students in
behalf of many of the senior students in
behalf of many of the senior students in our room when I say the choosing six
our room when I say the choosing six
our room when I say the choosing six subjects to study in years 11 and 12 was
subjects to study in years 11 and 12 was
subjects to study in years 11 and 12 was a big challenge we pondered for hours on
a big challenge we pondered for hours on
a big challenge we pondered for hours on end thinking about the advantages and
end thinking about the advantages and
end thinking about the advantages and disadvantages of each course what
disadvantages of each course what
disadvantages of each course what university degree will I be eligible for
university degree will I be eligible for
university degree will I be eligible for what skills will I develop how much
what skills will I develop how much
what skills will I develop how much homework will I get even after answering
homework will I get even after answering
homework will I get even after answering these questions it is likely that many
these questions it is likely that many
these questions it is likely that many of you were still undecided and reached
of you were still undecided and reached
of you were still undecided and reached the point where you to choose one of two
the point where you to choose one of two
the point where you to choose one of two or three options even though those
or three options even though those
or three options even though those options seemed inseparable at the time
options seemed inseparable at the time
options seemed inseparable at the time you probably did make the right choice
you probably did make the right choice
you probably did make the right choice and put more thought into your decision
and put more thought into your decision
and put more thought into your decision than you were aware of thirdly the more
than you were aware of thirdly the more
than you were aware of thirdly the more you use your intuition the better it
you use your intuition the better it
you use your intuition the better it gets sometimes it does lead us down the
gets sometimes it does lead us down the
gets sometimes it does lead us down the wrong path but the more experiences we
wrong path but the more experiences we
wrong path but the more experiences we feed our brain the stronger our
feed our brain the stronger our
feed our brain the stronger our subconscious memory bank becomes
subconscious memory bank becomes
subconscious memory bank becomes ultimately the point of this talk was
ultimately the point of this talk was
ultimately the point of this talk was not to tell you to stop using your brain
not to tell you to stop using your brain
not to tell you to stop using your brain and rely solely on an inner voice
and rely solely on an inner voice
and rely solely on an inner voice instead it was to show you the intuition
instead it was to show you the intuition
instead it was to show you the intuition can be a powerful and reliable tool
can be a powerful and reliable tool
can be a powerful and reliable tool which if used well has the power to
which if used well has the power to
which if used well has the power to create real change I think Albert
create real change I think Albert
create real change I think Albert Einstein a champion of intellect
Einstein a champion of intellect
Einstein a champion of intellect rationality and logical reasoning
rationality and logical reasoning
rationality and logical reasoning phrased it perfectly when he said that
phrased it perfectly when he said that
phrased it perfectly when he said that the intuitive mind is a sacred gift and
the intuitive mind is a sacred gift and
the intuitive mind is a sacred gift and the rational mind a faithful servant we
the rational mind a faithful servant we
the rational mind a faithful servant we have created a society which honors the
have created a society which honors the
have created a society which honors the servant and has forgotten the gift thank
servant and has forgotten the gift thank
servant and has forgotten the gift thank you
you
you [Applause]
”
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