Press "Enter" to skip to content

The Power of Immersive Entertainment | Brent Bushnell | TEDxLA


this year I was pregnant I stood in the

this year I was pregnant I stood in the bathroom nauseous and uncomfortable

bathroom nauseous and uncomfortable

bathroom nauseous and uncomfortable before going back out to the dining room

before going back out to the dining room

before going back out to the dining room to have dinner with my husband and our

to have dinner with my husband and our

to have dinner with my husband and our two kids later I drove to an abortion

two kids later I drove to an abortion

two kids later I drove to an abortion clinic I held the hand of my friend as

clinic I held the hand of my friend as

clinic I held the hand of my friend as we crossed a line of angry pro-life

we crossed a line of angry pro-life

we crossed a line of angry pro-life activists who yelled curse words at us

activists who yelled curse words at us

activists who yelled curse words at us and poked their head into our car I

and poked their head into our car I

and poked their head into our car I thought I’d join a cult

thought I’d join a cult

thought I’d join a cult and in the elaborate initiation ritual I

and in the elaborate initiation ritual I

and in the elaborate initiation ritual I had my hands bound and dipped in wax

had my hands bound and dipped in wax

had my hands bound and dipped in wax chemicals thrown in my face and in the

chemicals thrown in my face and in the

chemicals thrown in my face and in the final seance I watched as one of my

final seance I watched as one of my

final seance I watched as one of my peers was murdered I traveled to the

peers was murdered I traveled to the

peers was murdered I traveled to the Caribbean and danced with a cabana boy I

Caribbean and danced with a cabana boy I

Caribbean and danced with a cabana boy I think he fell in love with me because

think he fell in love with me because

think he fell in love with me because when I came home he’d sent me this

when I came home he’d sent me this

when I came home he’d sent me this postcard all of that happened to me this

postcard all of that happened to me this

postcard all of that happened to me this year it’s crazy to think about all those

year it’s crazy to think about all those

year it’s crazy to think about all those experiences I mean the grease in the wax

experiences I mean the grease in the wax

experiences I mean the grease in the wax stuck in the hands on my arm the hairs

stuck in the hands on my arm the hairs

stuck in the hands on my arm the hairs on my arm the cold metal of the tray in

on my arm the cold metal of the tray in

on my arm the cold metal of the tray in the seance in the moments before she

the seance in the moments before she

the seance in the moments before she died the inner monologue in my head as

died the inner monologue in my head as

died the inner monologue in my head as those people were yelling at us as we

those people were yelling at us as we

those people were yelling at us as we approached that clinic and the stares at

approached that clinic and the stares at

approached that clinic and the stares at my back that I knew were there when we

my back that I knew were there when we

my back that I knew were there when we were in that beach club now how was this

were in that beach club now how was this

were in that beach club now how was this possible right I am NOT a woman I’m not

possible right I am NOT a woman I’m not

possible right I am NOT a woman I’m not married I’m not pregnant

married I’m not pregnant

married I’m not pregnant I’m not gay and I’m not a cult member

I’m not gay and I’m not a cult member

I’m not gay and I’m not a cult member but I am obsessed with a new medium a

but I am obsessed with a new medium a

but I am obsessed with a new medium a medium that doesn’t really have a name

medium that doesn’t really have a name

medium that doesn’t really have a name or has many names depending on who you

or has many names depending on who you

or has many names depending on who you ask

ask

ask immersive theater transmedia escape

immersive theater transmedia escape

immersive theater transmedia escape rooms virtual reality augmented

rooms virtual reality augmented

rooms virtual reality augmented these are all sort of examples of

these are all sort of examples of

these are all sort of examples of entertainment in this new medium it is

entertainment in this new medium it is

entertainment in this new medium it is in the very earliest days the very

in the very earliest days the very

in the very earliest days the very earliest days of this entertainment I

earliest days of this entertainment I

earliest days of this entertainment I mean for comparison it’s a little bit

mean for comparison it’s a little bit

mean for comparison it’s a little bit like film in the 20s at that time we

like film in the 20s at that time we

like film in the 20s at that time we really didn’t know what it meant to do

really didn’t know what it meant to do

really didn’t know what it meant to do storytelling in that medium how long

storytelling in that medium how long

storytelling in that medium how long should it be should there be audio how

should it be should there be audio how

should it be should there be audio how about music nobody really knew and so

about music nobody really knew and so

about music nobody really knew and so there was a lot of experimentation that

there was a lot of experimentation that

there was a lot of experimentation that was happening or in the case of

was happening or in the case of

was happening or in the case of computers computing in the 70s how do we

computers computing in the 70s how do we

computers computing in the 70s how do we get information in and out of these

get information in and out of these

get information in and out of these things and what’s a computer really look

things and what’s a computer really look

things and what’s a computer really look like and it took Alan Kay to define the

like and it took Alan Kay to define the

like and it took Alan Kay to define the laptop and Steve Jobs and Steve Wozniak

laptop and Steve Jobs and Steve Wozniak

laptop and Steve Jobs and Steve Wozniak to commercialize the desktop and we now

to commercialize the desktop and we now

to commercialize the desktop and we now have the computer that we all call that

have the computer that we all call that

have the computer that we all call that we understand to be a computer today in

we understand to be a computer today in

we understand to be a computer today in the case of film it took Citizen Kane

the case of film it took Citizen Kane

the case of film it took Citizen Kane and Star Wars and Midnight Cowboy and

and Star Wars and Midnight Cowboy and

and Star Wars and Midnight Cowboy and countless other explorations in this

countless other explorations in this

countless other explorations in this space a hundred years of explorations to

space a hundred years of explorations to

space a hundred years of explorations to land at long shots and fast cuts and the

land at long shots and fast cuts and the

land at long shots and fast cuts and the 22 minute TV show and the 90 minute

22 minute TV show and the 90 minute

22 minute TV show and the 90 minute movie and we call that Hollywood and

movie and we call that Hollywood and

movie and we call that Hollywood and it’s sort of funny here on the Dolby in

it’s sort of funny here on the Dolby in

it’s sort of funny here on the Dolby in the Dolby Theatre on Hollywood Boulevard

the Dolby Theatre on Hollywood Boulevard

the Dolby Theatre on Hollywood Boulevard many of you know there’s sort of more

many of you know there’s sort of more

many of you know there’s sort of more refrigerator magnets than there are like

refrigerator magnets than there are like

refrigerator magnets than there are like movies being made and that’s because

movies being made and that’s because

movies being made and that’s because Hollywood’s a concept right it is a

Hollywood’s a concept right it is a

Hollywood’s a concept right it is a shorthand for talking about the industry

shorthand for talking about the industry

shorthand for talking about the industry of 2d and 3d storytelling whether you’re

of 2d and 3d storytelling whether you’re

of 2d and 3d storytelling whether you’re in Los Angeles or Atlanta or Vancouver

in Los Angeles or Atlanta or Vancouver

in Los Angeles or Atlanta or Vancouver or Bulgaria or wherever there are great

or Bulgaria or wherever there are great

or Bulgaria or wherever there are great tax credits for filmmaking now I would

tax credits for filmmaking now I would

tax credits for filmmaking now I would like to invite you to a new place a new

like to invite you to a new place a new

like to invite you to a new place a new place that well since it doesn’t really

place that well since it doesn’t really

place that well since it doesn’t really have a name let’s just make it easy and

have a name let’s just make it easy and

have a name let’s just make it easy and we’ll call it new Hollywood and new

we’ll call it new Hollywood and new

we’ll call it new Hollywood and new Hollywood is a very special place

Hollywood is a very special place

Hollywood is a very special place special because of its immersion the

special because of its immersion the

special because of its immersion the fact that it engages all of your senses

fact that it engages all of your senses

fact that it engages all of your senses right not just sight and sound but touch

right not just sight and sound but touch

right not just sight and sound but touch and taste and all these different things

and taste and all these different things

and taste and all these different things now in new Hollywood you are the

now in new Hollywood you are the

now in new Hollywood you are the character and I don’t mean controlling

character and I don’t mean controlling

character and I don’t mean controlling the character like with your thumbs like

the character like with your thumbs like

the character like with your thumbs like a video game

a video game

a video game I mean more like Michael Douglas in the

I mean more like Michael Douglas in the

I mean more like Michael Douglas in the game right where the game is all around

game right where the game is all around

game right where the game is all around you everywhere and everybody’s a party

you everywhere and everybody’s a party

you everywhere and everybody’s a party of into in it if you think about the

of into in it if you think about the

of into in it if you think about the trend in entertainment it’s about

trend in entertainment it’s about

trend in entertainment it’s about increasing your immersion so a book you

increasing your immersion so a book you

increasing your immersion so a book you look you are a passive observer and you

look you are a passive observer and you

look you are a passive observer and you do all the imagining a movie is over

do all the imagining a movie is over

do all the imagining a movie is over there you can sort of silently judge it

there you can sort of silently judge it

there you can sort of silently judge it and the the imaginings been done for you

and the the imaginings been done for you

and the the imaginings been done for you but you’re still this passive observer a

but you’re still this passive observer a

but you’re still this passive observer a video game maybe gives you some control

video game maybe gives you some control

video game maybe gives you some control with your thumbs we in a Kinect you can

with your thumbs we in a Kinect you can

with your thumbs we in a Kinect you can kind of dance around in front of it but

kind of dance around in front of it but

kind of dance around in front of it but you’re still sort of tethered to the

you’re still sort of tethered to the

you’re still sort of tethered to the screen we’ve heard a lot about virtual

screen we’ve heard a lot about virtual

screen we’ve heard a lot about virtual reality today that’s really interesting

reality today that’s really interesting

reality today that’s really interesting you now get to control the angle but you

you now get to control the angle but you

you now get to control the angle but you know what’s even more immersive than

know what’s even more immersive than

know what’s even more immersive than that the most high resolution of all

that the most high resolution of all

that the most high resolution of all real life it’s awesome

real life it’s awesome

real life it’s awesome and you know super immersive haptics

and you know super immersive haptics

and you know super immersive haptics full-body tracking right actually

full-body tracking right actually

full-body tracking right actually haptics that can kill you you know it’s

haptics that can kill you you know it’s

haptics that can kill you you know it’s great mmm and as my friend ryan Lucan

great mmm and as my friend ryan Lucan

great mmm and as my friend ryan Lucan says picture of a glass of water is no

says picture of a glass of water is no

says picture of a glass of water is no substitute for drinking that glass of

substitute for drinking that glass of

substitute for drinking that glass of water so a movie in its most simple form

water so a movie in its most simple form

water so a movie in its most simple form is a great bit of entertainment

is a great bit of entertainment

is a great bit of entertainment something to occupy our time a horror

something to occupy our time a horror

something to occupy our time a horror might spur some adrenaline a good comedy

might spur some adrenaline a good comedy

might spur some adrenaline a good comedy might spur you to laughter but they also

might spur you to laughter but they also

might spur you to laughter but they also have the capacity for real change a good

have the capacity for real change a good

have the capacity for real change a good drama might teach you some interpersonal

drama might teach you some interpersonal

drama might teach you some interpersonal lesson that you can apply to your own

lesson that you can apply to your own

lesson that you can apply to your own life a good documentary might reveal the

life a good documentary might reveal the

life a good documentary might reveal the challenges of facing our earth or its

challenges of facing our earth or its

challenges of facing our earth or its people and spur you to action really

people and spur you to action really

people and spur you to action really great one mission blue from Sylvia Earle

great one mission blue from Sylvia Earle

great one mission blue from Sylvia Earle talks all about the state of our oceans

talks all about the state of our oceans

talks all about the state of our oceans now in new Hollywood the capacity for

now in new Hollywood the capacity for

now in new Hollywood the capacity for that change is even more incredible

that change is even more incredible

that change is even more incredible because the fact that it is engaging all

because the fact that it is engaging all

because the fact that it is engaging all of your senses makes that memory all the

of your senses makes that memory all the

of your senses makes that memory all the more permanent and that is really

more permanent and that is really

more permanent and that is really incredible because now you can actually

incredible because now you can actually

incredible because now you can actually take on the role of somebody else

take on the role of somebody else

take on the role of somebody else someone that you don’t know but it would

someone that you don’t know but it would

someone that you don’t know but it would never be accessible to you a perspective

never be accessible to you a perspective

never be accessible to you a perspective that would never

that would never

that would never be available to you that’s amazing you

be available to you that’s amazing you

be available to you that’s amazing you know how they say study in the room you

know how they say study in the room you

know how they say study in the room you take the test that’s because while

take the test that’s because while

take the test that’s because while you’re sitting there studying you’re

you’re sitting there studying you’re

you’re sitting there studying you’re gonna be doing your reading or whatever

gonna be doing your reading or whatever

gonna be doing your reading or whatever it is but there’s also smells and look

it is but there’s also smells and look

it is but there’s also smells and look in the room and all the other things so

in the room and all the other things so

in the room and all the other things so that when you’re on there a test day

that when you’re on there a test day

that when you’re on there a test day those same triggers might help you

those same triggers might help you

those same triggers might help you remember that piece of information that

remember that piece of information that

remember that piece of information that you need we’re taking that test and this

you need we’re taking that test and this

you need we’re taking that test and this is really powerful in new Hollywood

is really powerful in new Hollywood

is really powerful in new Hollywood right because there is no shortage of

right because there is no shortage of

right because there is no shortage of hard problems right and and we have

hard problems right and and we have

hard problems right and and we have obviously in America a lot of a big a

obviously in America a lot of a big a

obviously in America a lot of a big a big divide and all over the world

big divide and all over the world

big divide and all over the world division between between our people and

division between between our people and

division between between our people and the the the thing that is so incredible

the the the thing that is so incredible

the the the thing that is so incredible is imagine being able to empathize it

is imagine being able to empathize it

is imagine being able to empathize it and and and imagine what that person on

and and and imagine what that person on

and and and imagine what that person on the other side of the line is thinking

the other side of the line is thinking

the other side of the line is thinking right if we also if we say both sides

right if we also if we say both sides

right if we also if we say both sides are crazy

are crazy

are crazy then surely there’s some assumption

then surely there’s some assumption

then surely there’s some assumption wrong somewhere I would like to take you

wrong somewhere I would like to take you

wrong somewhere I would like to take you on a little tour of a number of the

on a little tour of a number of the

on a little tour of a number of the places inside of New Hollywood that that

places inside of New Hollywood that that

places inside of New Hollywood that that I’ve explored and and you know would

I’ve explored and and you know would

I’ve explored and and you know would invite you to to explore as well so the

invite you to to explore as well so the

invite you to to explore as well so the one that most people will recognize is

one that most people will recognize is

one that most people will recognize is something called Sleep No More and this

something called Sleep No More and this

something called Sleep No More and this is in New York it’s a hundred thousand

is in New York it’s a hundred thousand

is in New York it’s a hundred thousand square foot building on the lower west

square foot building on the lower west

square foot building on the lower west side and this is an immersive theater

side and this is an immersive theater

side and this is an immersive theater production but an immersive theater

production but an immersive theater

production but an immersive theater production doesn’t necessarily mean

production doesn’t necessarily mean

production doesn’t necessarily mean there’s a stage and an audience right

there’s a stage and an audience right

there’s a stage and an audience right and this particular one it’s a hundred

and this particular one it’s a hundred

and this particular one it’s a hundred thousand square foot building and it’s

thousand square foot building and it’s

thousand square foot building and it’s themed with all variety of different

themed with all variety of different

themed with all variety of different stuff from taxidermy to plants and it’s

stuff from taxidermy to plants and it’s

stuff from taxidermy to plants and it’s incredible and when you first arrive

incredible and when you first arrive

incredible and when you first arrive they give you one of these masks you put

they give you one of these masks you put

they give you one of these masks you put it on and they say no talking no

it on and they say no talking no

it on and they say no talking no cellphones enjoy your stay

cellphones enjoy your stay

cellphones enjoy your stay and for the next couple of hours you’re

and for the next couple of hours you’re

and for the next couple of hours you’re wandering around this environment

wandering around this environment

wandering around this environment wherever you want to go if you want to

wherever you want to go if you want to

wherever you want to go if you want to go left you go left you want to go right

go left you go left you want to go right

go left you go left you want to go right you go right and you see other actors

you go right and you see other actors

you go right and you see other actors that are there other other audience

that are there other other audience

that are there other other audience members that are there with their masks

members that are there with their masks

members that are there with their masks but every now and again you see people

but every now and again you see people

but every now and again you see people walking around that don’t have a mask

walking around that don’t have a mask

walking around that don’t have a mask and you can follow them and if you do

and you can follow them and if you do

and you can follow them and if you do they are going to have some performance

they are going to have some performance

they are going to have some performance and pretty soon after a little while you

and pretty soon after a little while you

and pretty soon after a little while you realize gosh these are scenes from

realize gosh these are scenes from

realize gosh these are scenes from Macbeth now you could go back to this

Macbeth now you could go back to this

Macbeth now you could go back to this production a couple of times and see a

production a couple of times and see a

production a couple of times and see a different experience every time

different experience every time

different experience every time because remember your self-directed you

because remember your self-directed you

because remember your self-directed you get to go wherever you want it’s

get to go wherever you want it’s

get to go wherever you want it’s incredible

incredible

incredible there’s a trend sweeping the nation

there’s a trend sweeping the nation

there’s a trend sweeping the nation called escape games he started in in in

called escape games he started in in in

called escape games he started in in in Russia and and and China and the idea is

Russia and and and China and the idea is

Russia and and and China and the idea is you and some number of friends maybe

you and some number of friends maybe

you and some number of friends maybe five six ten get locked in a room right

five six ten get locked in a room right

five six ten get locked in a room right you literally all show up you get locked

you literally all show up you get locked

you literally all show up you get locked in a room and you have to figure out how

in a room and you have to figure out how

in a room and you have to figure out how to get out and some of them are themed

to get out and some of them are themed

to get out and some of them are themed like detective and some of them are

like detective and some of them are

like detective and some of them are themed horror and you’re all gonna

themed horror and you’re all gonna

themed horror and you’re all gonna figure out what what the puzzles are

figure out what what the puzzles are

figure out what what the puzzles are there and get you out of this room

there and get you out of this room

there and get you out of this room my company two bit circus got obsessed

my company two bit circus got obsessed

my company two bit circus got obsessed with this domain we actually started

with this domain we actually started

with this domain we actually started making this kind of immersive

making this kind of immersive

making this kind of immersive entertainment inspired by the game in

entertainment inspired by the game in

entertainment inspired by the game in 2010 and built this Space Station this

2010 and built this Space Station this

2010 and built this Space Station this spaceship so that you could feel what it

spaceship so that you could feel what it

spaceship so that you could feel what it was like to pilot a spaceship and it

was like to pilot a spaceship and it

was like to pilot a spaceship and it took all of you somebody being the

took all of you somebody being the

took all of you somebody being the navigator somebody being the gunner

navigator somebody being the gunner

navigator somebody being the gunner somebody being the pilot virtual reality

somebody being the pilot virtual reality

somebody being the pilot virtual reality is we’ve been talking a lot about we’ve

is we’ve been talking a lot about we’ve

is we’ve been talking a lot about we’ve been hearing a lot about it today was

been hearing a lot about it today was

been hearing a lot about it today was here in the 90s it looked like this

here in the 90s it looked like this

here in the 90s it looked like this pretty ridiculous and it was super

pretty ridiculous and it was super

pretty ridiculous and it was super expensive then people got nauseous it

expensive then people got nauseous it

expensive then people got nauseous it was very expensive to create the content

was very expensive to create the content

was very expensive to create the content and so it didn’t really work but now

and so it didn’t really work but now

and so it didn’t really work but now it’s back and it’s really back because

it’s back and it’s really back because

it’s back and it’s really back because all those things got solved the

all those things got solved the

all those things got solved the hardware’s awesome the content

hardware’s awesome the content

hardware’s awesome the content production is awesome and looks more

production is awesome and looks more

production is awesome and looks more like this this is the HTC vive really an

like this this is the HTC vive really an

like this this is the HTC vive really an incredible version of it and and at a

incredible version of it and and at a

incredible version of it and and at a 2-bit we got very excited about this

2-bit we got very excited about this

2-bit we got very excited about this domain made our own 360 camera wrote our

domain made our own 360 camera wrote our

domain made our own 360 camera wrote our own stitching software and strapped it

own stitching software and strapped it

own stitching software and strapped it to an Indy car we drove it at 200 miles

to an Indy car we drove it at 200 miles

to an Indy car we drove it at 200 miles an hour around a racetrack so that you

an hour around a racetrack so that you

an hour around a racetrack so that you could safely sit in a motion platform

could safely sit in a motion platform

could safely sit in a motion platform put on a headset and feel what it was

put on a headset and feel what it was

put on a headset and feel what it was like to drive in an IndyCar fan blowing

like to drive in an IndyCar fan blowing

like to drive in an IndyCar fan blowing there in the face the seats moving

there in the face the seats moving

there in the face the seats moving around and sort of goofy because after

around and sort of goofy because after

around and sort of goofy because after doing that we you know we’re a bunch of

doing that we you know we’re a bunch of

doing that we you know we’re a bunch of nerds that don’t really like sports we

nerds that don’t really like sports we

nerds that don’t really like sports we got started doing lots of sports stuff

got started doing lots of sports stuff

got started doing lots of sports stuff we ended up doing something for the NFL

we ended up doing something for the NFL

we ended up doing something for the NFL we strapped our camera to our robot so

we strapped our camera to our robot so

we strapped our camera to our robot so that you could it could run the the

that you could it could run the the

that you could it could run the the touchdown pass I learned what a punt

touchdown pass I learned what a punt

touchdown pass I learned what a punt return was and we then installed this

return was and we then installed this

return was and we then installed this thing at the at the Super Bowl so that

thing at the at the Super Bowl so that

thing at the at the Super Bowl so that we could put 30,000 people through what

we could put 30,000 people through what

we could put 30,000 people through what it’s like to be the football player

it’s like to be the football player

it’s like to be the football player right everybody likes to watch football

right everybody likes to watch football

right everybody likes to watch football but what is it like to be the player you

but what is it like to be the player you

but what is it like to be the player you know trying to be tackled I went to

know trying to be tackled I went to

know trying to be tackled I went to Copenhagen and and did this five person

Copenhagen and and did this five person

Copenhagen and and did this five person multirole virtual reality dinner I’ll

multirole virtual reality dinner I’ll

multirole virtual reality dinner I’ll give you a second to unpack that and and

give you a second to unpack that and and

give you a second to unpack that and and it was it was wonderful once we’re right

it was it was wonderful once we’re right

it was it was wonderful once we’re right before we sat down the artist said pick

before we sat down the artist said pick

before we sat down the artist said pick a roll mom dad the oldest son his new

a roll mom dad the oldest son his new

a roll mom dad the oldest son his new girlfriend or the youngest son but he’s

girlfriend or the youngest son but he’s

girlfriend or the youngest son but he’s like try to be somebody or not normally

like try to be somebody or not normally

like try to be somebody or not normally so I was like okay great I’ll be the mom

so I was like okay great I’ll be the mom

so I was like okay great I’ll be the mom and sure enough we started I’m in the

and sure enough we started I’m in the

and sure enough we started I’m in the bathroom I looked down I’m in a dress

bathroom I looked down I’m in a dress

bathroom I looked down I’m in a dress I’m pregnant and the story goes on now

I’m pregnant and the story goes on now

I’m pregnant and the story goes on now the part that was really fascinating

the part that was really fascinating

the part that was really fascinating about this it’s for 10 minutes we’re all

about this it’s for 10 minutes we’re all

about this it’s for 10 minutes we’re all watching this video all five of us and

watching this video all five of us and

watching this video all five of us and we’re all sitting at a table set exactly

we’re all sitting at a table set exactly

we’re all sitting at a table set exactly like it is in the video and this family

like it is in the video and this family

like it is in the video and this family has got issues I mean they’re all giving

has got issues I mean they’re all giving

has got issues I mean they’re all giving each other a hard time everybody’s

each other a hard time everybody’s

each other a hard time everybody’s giving each other a hard time

giving each other a hard time

giving each other a hard time and we all finally take off our headsets

and we all finally take off our headsets

and we all finally take off our headsets and two things happen that were really

and two things happen that were really

and two things happen that were really fascinating first we all were like god

fascinating first we all were like god

fascinating first we all were like god I’m so sorry right because I was seeing

I’m so sorry right because I was seeing

I’m so sorry right because I was seeing it from the mom you know my girlfriend

it from the mom you know my girlfriend

it from the mom you know my girlfriend was seeing it from the dad everybody had

was seeing it from the dad everybody had

was seeing it from the dad everybody had a different perspective and so we all

a different perspective and so we all

a different perspective and so we all were traded our sort of sympathies with

were traded our sort of sympathies with

were traded our sort of sympathies with each other but then we also started to

each other but then we also started to

each other but then we also started to reveal other information they didn’t

reveal other information they didn’t

reveal other information they didn’t know I was pregnant right I’d been in

know I was pregnant right I’d been in

know I was pregnant right I’d been in the bathroom they didn’t know turns out

the bathroom they didn’t know turns out

the bathroom they didn’t know turns out my husband was on drugs he’d got up in

my husband was on drugs he’d got up in

my husband was on drugs he’d got up in the middle of the dinner and went

the middle of the dinner and went

the middle of the dinner and went downstairs but we were all sitting at

downstairs but we were all sitting at

downstairs but we were all sitting at the table so we didn’t see that only the

the table so we didn’t see that only the

the table so we didn’t see that only the one who was the dad got to see that so

one who was the dad got to see that so

one who was the dad got to see that so it took all of us sort of sharing the

it took all of us sort of sharing the

it took all of us sort of sharing the experience afterwards in order to be

experience afterwards in order to be

experience afterwards in order to be able to get the full story awesome meow

able to get the full story awesome meow

able to get the full story awesome meow wolf oh man

wolf oh man

wolf oh man okay so george RR martin author of Game

okay so george RR martin author of Game

okay so george RR martin author of Game of Thrones in Santa Fe buys a bowling

of Thrones in Santa Fe buys a bowling

of Thrones in Santa Fe buys a bowling alley 40,000 square foot bowling alley

alley 40,000 square foot bowling alley

alley 40,000 square foot bowling alley guts it and gives it to a hundred

guts it and gives it to a hundred

guts it and gives it to a hundred artists and what ensues is this wild

artists and what ensues is this wild

artists and what ensues is this wild whacked-out amusement park Science

whacked-out amusement park Science

whacked-out amusement park Science Center down the rabbit hole experience

Center down the rabbit hole experience

Center down the rabbit hole experience that you just have to see I don’t know

that you just have to see I don’t know

that you just have to see I don’t know really know what else I can show you

really know what else I can show you

really know what else I can show you except for that picture the speakeasy

except for that picture the speakeasy

except for that picture the speakeasy society right here in Los Angeles very

society right here in Los Angeles very

society right here in Los Angeles very prolific Theatre Company in immersive

prolific Theatre Company in immersive

prolific Theatre Company in immersive theater production they threw them I

theater production they threw them I

theater production they threw them I have been an infantryman in a world war

have been an infantryman in a world war

have been an infantryman in a world war two trench I have gone into a running op

two trench I have gone into a running op

two trench I have gone into a running op regular restaurant with normal public

regular restaurant with normal public

regular restaurant with normal public and sat down and been the audience of

and sat down and been the audience of

and sat down and been the audience of one with two actors at the data dinner

one with two actors at the data dinner

one with two actors at the data dinner table also here in Los Angeles illicium

table also here in Los Angeles illicium

table also here in Los Angeles illicium Conservatory Theater is about to do a

Conservatory Theater is about to do a

Conservatory Theater is about to do a tent revival that

tent revival that

tent revival that and very badly I’ll just leave it at

and very badly I’ll just leave it at

and very badly I’ll just leave it at that in downtown LA most recently there

that in downtown LA most recently there

that in downtown LA most recently there was an opera that literally was

was an opera that literally was

was an opera that literally was performed across limousines multiple

performed across limousines multiple

performed across limousines multiple limousines all crossing each other and

limousines all crossing each other and

limousines all crossing each other and Europe you and two friends are in the

Europe you and two friends are in the

Europe you and two friends are in the back of a limousine and the actors are

back of a limousine and the actors are

back of a limousine and the actors are right there in front of you absolutely

right there in front of you absolutely

right there in front of you absolutely not so they drop you off at one street

not so they drop you off at one street

not so they drop you off at one street corner pick you up and take you

corner pick you up and take you

corner pick you up and take you somewhere else it was you know

somewhere else it was you know

somewhere else it was you know unbelievable

unbelievable

unbelievable the encounter on stage at Broadway in

the encounter on stage at Broadway in

the encounter on stage at Broadway in Broadway right now everybody has

Broadway right now everybody has

Broadway right now everybody has wireless headsets on the microphone is

wireless headsets on the microphone is

wireless headsets on the microphone is on the stage and he’s whispering as he

on the stage and he’s whispering as he

on the stage and he’s whispering as he goes around this microphone as if you

goes around this microphone as if you

goes around this microphone as if you were the only person in the middle of

were the only person in the middle of

were the only person in the middle of that stage the grand paradise

that stage the grand paradise

that stage the grand paradise also in New York immersive theater

also in New York immersive theater

also in New York immersive theater production this is the one that sent me

production this is the one that sent me

production this is the one that sent me the postcard really cool and the tension

the postcard really cool and the tension

the postcard really cool and the tension experience these are the ones that bound

experience these are the ones that bound

experience these are the ones that bound my hands and dip it in wax and you know

my hands and dip it in wax and you know

my hands and dip it in wax and you know at the time that that happened I was

at the time that that happened I was

at the time that that happened I was like wow this is horrible I can’t

like wow this is horrible I can’t

like wow this is horrible I can’t believe I signed up for this and the

believe I signed up for this and the

believe I signed up for this and the further I get from the experience the

further I get from the experience the

further I get from the experience the more I loved it because it was really

more I loved it because it was really

more I loved it because it was really incredible how much it that that

incredible how much it that that

incredible how much it that that immersion how much it really just rocked

immersion how much it really just rocked

immersion how much it really just rocked me to my core the latitude society up in

me to my core the latitude society up in

me to my core the latitude society up in Northern California a very prolific

Northern California a very prolific

Northern California a very prolific creator in the space Jeff hull gave me

creator in the space Jeff hull gave me

creator in the space Jeff hull gave me this card said show up at this one

this card said show up at this one

this card said show up at this one address in the mission at 12:30 you have

address in the mission at 12:30 you have

address in the mission at 12:30 you have a five-minute window

a five-minute window

a five-minute window well I’m sorry Wow five minute window

well I’m sorry Wow five minute window

well I’m sorry Wow five minute window you do not be late when there’s a

you do not be late when there’s a

you do not be late when there’s a five-minute window so I show up I swipe

five-minute window so I show up I swipe

five-minute window so I show up I swipe my car to the door I open the door it’s

my car to the door I open the door it’s

my car to the door I open the door it’s really dark dark Hall I walk down the

really dark dark Hall I walk down the

really dark dark Hall I walk down the hall and at the end of the hall I’m

hall and at the end of the hall I’m

hall and at the end of the hall I’m looking around like what am I supposed

looking around like what am I supposed

looking around like what am I supposed to do my eyes have just adjusted and I

to do my eyes have just adjusted and I

to do my eyes have just adjusted and I look down and there is a wooden slide a

look down and there is a wooden slide a

look down and there is a wooden slide a gorgeous wooden slide so one option

gorgeous wooden slide so one option

gorgeous wooden slide so one option right you just go down the slide and two

right you just go down the slide and two

right you just go down the slide and two hours of interactive experience later

hours of interactive experience later

hours of interactive experience later I’m go walking around a Hackett arcade I

I’m go walking around a Hackett arcade I

I’m go walking around a Hackett arcade I go into a bar to get special information

go into a bar to get special information

go into a bar to get special information I’m walking down the road and there’s

I’m walking down the road and there’s

I’m walking down the road and there’s other special things happening wild and

other special things happening wild and

other special things happening wild and powerful augmented reality is something

powerful augmented reality is something

powerful augmented reality is something that is just starting to crest and and

that is just starting to crest and and

that is just starting to crest and and you could think of virtual reality as

you could think of virtual reality as

you could think of virtual reality as kind of a subset of augmented reality

kind of a subset of augmented reality

kind of a subset of augmented reality virtual reality right there’s a screen

virtual reality right there’s a screen

virtual reality right there’s a screen in your face and the whole world is

in your face and the whole world is

in your face and the whole world is rendered in front of you

rendered in front of you

rendered in front of you augmented reality is

augmented reality is

augmented reality is more about adding features to the

more about adding features to the

more about adding features to the existing world you’re looking through a

existing world you’re looking through a

existing world you’re looking through a screen and you can put some things on it

screen and you can put some things on it

screen and you can put some things on it now this from kg Masuda is is a

now this from kg Masuda is is a

now this from kg Masuda is is a wonderful full of video that I encourage

wonderful full of video that I encourage

wonderful full of video that I encourage you all to watch the whole thing per her

you all to watch the whole thing per her

you all to watch the whole thing per her augmented reality interface is just

augmented reality interface is just

augmented reality interface is just collapsed and so it’s now rebooting as

collapsed and so it’s now rebooting as

collapsed and so it’s now rebooting as you can see all the stuffs are overlay

pathos and you know it’s this is very

pathos and you know it’s this is very dystopian because you’ll see what

dystopian because you’ll see what

dystopian because you’ll see what happens later if you watch it but but

happens later if you watch it but but

happens later if you watch it but but really incredible sort of what could

really incredible sort of what could

really incredible sort of what could happen when we all have screens in front

happen when we all have screens in front

happen when we all have screens in front of our faces all the time so I’d like to

of our faces all the time so I’d like to

of our faces all the time so I’d like to invite you all to come and visit new

invite you all to come and visit new

invite you all to come and visit new Hollywood do a few there’s a lot of

Hollywood do a few there’s a lot of

Hollywood do a few there’s a lot of explorations in this space nobody really

explorations in this space nobody really

explorations in this space nobody really knows what the right answer is but

knows what the right answer is but

knows what the right answer is but there’s a lot of interesting stuff and

there’s a lot of interesting stuff and

there’s a lot of interesting stuff and for the dedicated creators among you I

for the dedicated creators among you I

for the dedicated creators among you I urge you to build in this space it’s

urge you to build in this space it’s

urge you to build in this space it’s awesome and there is so much capacity

awesome and there is so much capacity

awesome and there is so much capacity for it

for it

for it you know selfishly I want to be able to

you know selfishly I want to be able to

you know selfishly I want to be able to do more of it but the the the I know the

do more of it but the the the I know the

do more of it but the the the I know the the possibility for real change in this

the possibility for real change in this

the possibility for real change in this and so what we need is a diversity of

and so what we need is a diversity of

and so what we need is a diversity of people creating in it so that we can

people creating in it so that we can

people creating in it so that we can have all of the perspectives represented

have all of the perspectives represented

have all of the perspectives represented and be able to really start to see where

and be able to really start to see where

and be able to really start to see where everybody else is coming from I found

everybody else is coming from I found

everybody else is coming from I found this picture on the Internet

this picture on the Internet

this picture on the Internet friggin love this kid I’ve no idea what

friggin love this kid I’ve no idea what

friggin love this kid I’ve no idea what he’s doing or what he’s looking at but I

he’s doing or what he’s looking at but I

he’s doing or what he’s looking at but I sort of feel like if we could all look

sort of feel like if we could all look

sort of feel like if we could all look at the world through the eyes like these

at the world through the eyes like these

at the world through the eyes like these the world would be a much better place

the world would be a much better place

the world would be a much better place so frankly I urge you all to do some of

so frankly I urge you all to do some of

so frankly I urge you all to do some of this stuff I love it a ton I think you

this stuff I love it a ton I think you

this stuff I love it a ton I think you will too and imagine all the worlds we

will too and imagine all the worlds we

will too and imagine all the worlds we could create thanks a lot

could create thanks a lot

could create thanks a lot [Applause]

[Applause]

[Applause] you

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *