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The Network Effect: Why I Watch Women in Sports | Alana Glass | TEDxDetroit


[Music]

[Music] [Applause]

okay good evening Detroit so I watch

okay good evening Detroit so I watch women in sports

women in sports

women in sports I watched the UConn women’s basketball

I watched the UConn women’s basketball

I watched the UConn women’s basketball team when a fourth consecutive NCAA

team when a fourth consecutive NCAA

team when a fourth consecutive NCAA Championship with cold-blooded

Championship with cold-blooded

Championship with cold-blooded efficiency and after the game I asked a

efficiency and after the game I asked a

efficiency and after the game I asked a player what does it take to go 37 and OH

player what does it take to go 37 and OH

player what does it take to go 37 and OH and she replied never apologize for

and she replied never apologize for

and she replied never apologize for being great in 2015 I crisscross Canada

being great in 2015 I crisscross Canada

being great in 2015 I crisscross Canada and was among the 1.3 million World Cup

and was among the 1.3 million World Cup

and was among the 1.3 million World Cup spectators it was there that I learned

spectators it was there that I learned

spectators it was there that I learned four nations beyond the United States

four nations beyond the United States

four nations beyond the United States the challenges that girls participation

the challenges that girls participation

the challenges that girls participation in football that they face it often

in football that they face it often

in football that they face it often begins at birth it’s hard to succeed

begins at birth it’s hard to succeed

begins at birth it’s hard to succeed when you’re no one’s priority and I

when you’re no one’s priority and I

when you’re no one’s priority and I watched women in action sports because

watched women in action sports because

watched women in action sports because girls and women who shred our fearless

girls and women who shred our fearless

girls and women who shred our fearless renegades that are crushing gender

renegades that are crushing gender

renegades that are crushing gender stereotypes bit by bit and I’ve sat on

stereotypes bit by bit and I’ve sat on

stereotypes bit by bit and I’ve sat on the edge of my seat soaking up the

the edge of my seat soaking up the

the edge of my seat soaking up the wisdom of legendary tennis player Billie

wisdom of legendary tennis player Billie

wisdom of legendary tennis player Billie Jean King explained that over the course

Jean King explained that over the course

Jean King explained that over the course of a woman’s life span she will leave

of a woman’s life span she will leave

of a woman’s life span she will leave roughly five hundred thousand dollars on

roughly five hundred thousand dollars on

roughly five hundred thousand dollars on the table just by failing to negotiate

the table just by failing to negotiate

the table just by failing to negotiate her salary so like many women in the

her salary so like many women in the

her salary so like many women in the sports industry my journey started as an

sports industry my journey started as an

sports industry my journey started as an athlete and I had serious hoop dreams by

athlete and I had serious hoop dreams by

athlete and I had serious hoop dreams by 2000 I was a senior at the University of

2000 I was a senior at the University of

2000 I was a senior at the University of Minnesota and after three seasons as a

Minnesota and after three seasons as a

Minnesota and after three seasons as a student manager my dream of becoming a

student manager my dream of becoming a

student manager my dream of becoming a full-fledged

full-fledged

full-fledged student athlete had finally come true

student athlete had finally come true

student athlete had finally come true but as my last Big Ten season ended I

but as my last Big Ten season ended I

but as my last Big Ten season ended I realized that I wasn’t ready to say

realized that I wasn’t ready to say

realized that I wasn’t ready to say goodbye to a game that taught me how to

goodbye to a game that taught me how to

goodbye to a game that taught me how to believe in myself when others doubted

believe in myself when others doubted

believe in myself when others doubted what I could achieve so I used my 20

what I could achieve so I used my 20

what I could achieve so I used my 20 something-year-old logic because when

something-year-old logic because when

something-year-old logic because when you’re 20 you know everything can happen

you’re 20 you know everything can happen

you’re 20 you know everything can happen and I decided that I would become the

and I decided that I would become the

and I decided that I would become the owner of a professional sports team

owner of a professional sports team

owner of a professional sports team because it was simple just be the one in

because it was simple just be the one in

because it was simple just be the one in charge so fast-forward about a decade

charge so fast-forward about a decade

charge so fast-forward about a decade and I looked up one day and I wasn’t

and I looked up one day and I wasn’t

and I looked up one day and I wasn’t anywhere near the sports industry

anywhere near the sports industry

anywhere near the sports industry I had shelved my dreams and those

I had shelved my dreams and those

I had shelved my dreams and those closest contact that I had with the

closest contact that I had with the

closest contact that I had with the professional sports owner was watching

professional sports owner was watching

professional sports owner was watching championship ceremonies on TV so I

championship ceremonies on TV so I

championship ceremonies on TV so I reinvigorated my passion and I applied

reinvigorated my passion and I applied

reinvigorated my passion and I applied for job after job and I got rejection

for job after job and I got rejection

for job after job and I got rejection letter after rejection letter and so I

letter after rejection letter and so I

letter after rejection letter and so I took matters into my own hands and I

took matters into my own hands and I

took matters into my own hands and I started a sports blog and about a year

started a sports blog and about a year

started a sports blog and about a year later I took a huge leap and I joined

later I took a huge leap and I joined

later I took a huge leap and I joined the Forbes Sports money digital team as

the Forbes Sports money digital team as

the Forbes Sports money digital team as an online contributor so it was 2011 and

an online contributor so it was 2011 and

an online contributor so it was 2011 and that summer I attended my first event as

that summer I attended my first event as

that summer I attended my first event as a member of the media the WNBA all-star

a member of the media the WNBA all-star

a member of the media the WNBA all-star game I was in heaven

game I was in heaven

game I was in heaven I was with the world’s best women’s

I was with the world’s best women’s

I was with the world’s best women’s basketball players I had up close and

basketball players I had up close and

basketball players I had up close and personal interviews with women like Lisa

personal interviews with women like Lisa

personal interviews with women like Lisa Leslie the first to dunk in the WNBA and

Leslie the first to dunk in the WNBA and

Leslie the first to dunk in the WNBA and Diana Taurasi the league’s all-time

Diana Taurasi the league’s all-time

Diana Taurasi the league’s all-time leading scorer and the greatest of all

leading scorer and the greatest of all

leading scorer and the greatest of all time and what I was surprised to see I

time and what I was surprised to see I

time and what I was surprised to see I was surprised to see that major news

was surprised to see that major news

was surprised to see that major news outlets were not covering the game so

outlets were not covering the game so

outlets were not covering the game so the next year was the 40th anniversary

the next year was the 40th anniversary

the next year was the 40th anniversary of title 9 in the 2012 Summer Olympics

of title 9 in the 2012 Summer Olympics

of title 9 in the 2012 Summer Olympics so as you can imagine women and sports

so as you can imagine women and sports

so as you can imagine women and sports coverage exploded Americans champion the

coverage exploded Americans champion the

coverage exploded Americans champion the fact that the first time in Olympic

fact that the first time in Olympic

fact that the first time in Olympic history more women than men were

history more women than men were

history more women than men were participating in the games we saw women

participating in the games we saw women

participating in the games we saw women in primetime television and corporate

in primetime television and corporate

in primetime television and corporate sponsors of course or pushing female

sponsors of course or pushing female

sponsors of course or pushing female athletes to the forefront but in 2013

athletes to the forefront but in 2013

athletes to the forefront but in 2013 I saw a dramatic drop

I saw a dramatic drop

I saw a dramatic drop so the same women who were championed

so the same women who were championed

so the same women who were championed for winning consecutive gold medals were

for winning consecutive gold medals were

for winning consecutive gold medals were now being told that they’re professional

now being told that they’re professional

now being told that they’re professional basketball league did not measure up to

basketball league did not measure up to

basketball league did not measure up to the men’s league and that it wouldn’t

the men’s league and that it wouldn’t

the men’s league and that it wouldn’t survive in the same women who garnered

survive in the same women who garnered

survive in the same women who garnered twenty five million record smashing

twenty five million record smashing

twenty five million record smashing viewers of the World Cup finals were now

viewers of the World Cup finals were now

viewers of the World Cup finals were now struggling to capture attendance for

struggling to capture attendance for

struggling to capture attendance for their National Women’s Soccer League so

their National Women’s Soccer League so

their National Women’s Soccer League so the only difference between the every

the only difference between the every

the only difference between the every four years athlete and the everyday

four years athlete and the everyday

four years athlete and the everyday athlete is the uniform on a woman’s back

women make up 51% of the u.s. population

women make up 51% of the u.s. population 40% of all athletes collegiate

40% of all athletes collegiate

40% of all athletes collegiate professional and Olympic but only

professional and Olympic but only

professional and Olympic but only receive four percent of sports media

receive four percent of sports media

receive four percent of sports media coverage this year the Women’s Media

coverage this year the Women’s Media

coverage this year the Women’s Media Center found that eighty eight point six

Center found that eighty eight point six

Center found that eighty eight point six percent of sports stories are produced

percent of sports stories are produced

percent of sports stories are produced by men and eleven point four percent are

by men and eleven point four percent are

by men and eleven point four percent are produced by by women so sports writing

produced by by women so sports writing

produced by by women so sports writing was only meant to be my temporary outlet

was only meant to be my temporary outlet

was only meant to be my temporary outlet until I found that coveted industry job

until I found that coveted industry job

until I found that coveted industry job but sometimes you find your purpose when

but sometimes you find your purpose when

but sometimes you find your purpose when you’re not even looking so I watch

you’re not even looking so I watch

you’re not even looking so I watch women’s sports and I write about women’s

women’s sports and I write about women’s

women’s sports and I write about women’s sports because I believe that girls and

sports because I believe that girls and

sports because I believe that girls and women deserve a platform where their

women deserve a platform where their

women deserve a platform where their voices are heard and they are seen in

voices are heard and they are seen in

voices are heard and they are seen in their true diversity if we change the

their true diversity if we change the

their true diversity if we change the messenger we will change the message so

messenger we will change the message so

messenger we will change the message so the good news is that as fans we can do

the good news is that as fans we can do

the good news is that as fans we can do better we can consume women’s sports we

better we can consume women’s sports we

better we can consume women’s sports we can recognize that there’s economic and

can recognize that there’s economic and

can recognize that there’s economic and societal power behind and

societal power behind and

societal power behind and dancing women and girls and so what does

dancing women and girls and so what does

dancing women and girls and so what does that look like that looks like buying

that look like that looks like buying

that look like that looks like buying tickets season tickets that looks like

tickets season tickets that looks like

tickets season tickets that looks like attending games and that also looks like

attending games and that also looks like

attending games and that also looks like looks like clicking on legitimate

looks like clicking on legitimate

looks like clicking on legitimate stories that advance athleticism and not

stories that advance athleticism and not

stories that advance athleticism and not to sexism so this is the network effect

to sexism so this is the network effect

to sexism so this is the network effect the more fans that join the women in

the more fans that join the women in

the more fans that join the women in sports network the more valuable the

sports network the more valuable the

sports network the more valuable the network becomes to people athletes who

network becomes to people athletes who

network becomes to people athletes who are already in the network so every now

are already in the network so every now

are already in the network so every now and then someone will ask me if I still

and then someone will ask me if I still

and then someone will ask me if I still want to be a professional sports owner

want to be a professional sports owner

want to be a professional sports owner and the answer is yes but now it is for

and the answer is yes but now it is for

and the answer is yes but now it is for very different reasons now I want to see

very different reasons now I want to see

very different reasons now I want to see women in prominent roles I want women

women in prominent roles I want women

women in prominent roles I want women treated equally and paid equally in

treated equally and paid equally in

treated equally and paid equally in professional sports and I believe that

professional sports and I believe that

professional sports and I believe that that can happen in this city right here

that can happen in this city right here

that can happen in this city right here in Detroit

in Detroit

in Detroit now Detroit I don’t have to remind you

now Detroit I don’t have to remind you

now Detroit I don’t have to remind you about who you are and what you’re

about who you are and what you’re

about who you are and what you’re capable of but I will remind you of the

capable of but I will remind you of the

capable of but I will remind you of the moments when you’ve championed women in

moments when you’ve championed women in

moments when you’ve championed women in sports in 2015 you hosted the World Cup

sports in 2015 you hosted the World Cup

sports in 2015 you hosted the World Cup champions in the we believe tour at Ford

champions in the we believe tour at Ford

champions in the we believe tour at Ford Field last winter after staging an

Field last winter after staging an

Field last winter after staging an historic Equal Pay boycott you welcomed

historic Equal Pay boycott you welcomed

historic Equal Pay boycott you welcomed the US Women’s National Hockey team to

the US Women’s National Hockey team to

the US Women’s National Hockey team to southeast Michigan and in 2006 you

southeast Michigan and in 2006 you

southeast Michigan and in 2006 you filled Joe Louis Arena to the brim and

filled Joe Louis Arena to the brim and

filled Joe Louis Arena to the brim and cheered on the Detroit shock as they won

cheered on the Detroit shock as they won

cheered on the Detroit shock as they won a WNBA championship yes

so Detroit we can create a conversation

so Detroit we can create a conversation for investing in women’s sports and for

for investing in women’s sports and for

for investing in women’s sports and for all women and girls to be seen in their

all women and girls to be seen in their

all women and girls to be seen in their true athletic giftedness thank you

true athletic giftedness thank you

true athletic giftedness thank you [Applause]

”

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