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The Missing Link | Milla Craig | TEDxMontrealWomen


have you ever lost your voice as I began

have you ever lost your voice as I began to prepare for this talk I lost my voice

to prepare for this talk I lost my voice

to prepare for this talk I lost my voice four whole days at first it was funny

four whole days at first it was funny

four whole days at first it was funny and then it became frustrating I had to

and then it became frustrating I had to

and then it became frustrating I had to cancel meetings postpone events I

cancel meetings postpone events I

cancel meetings postpone events I started to feel powerless got me

started to feel powerless got me

started to feel powerless got me thinking had I ever lost my voice before

thinking had I ever lost my voice before

thinking had I ever lost my voice before when it comes to big issues like climate

when it comes to big issues like climate

when it comes to big issues like climate change resource scarcity social

change resource scarcity social

change resource scarcity social imbalance and economic prosperity I used

imbalance and economic prosperity I used

imbalance and economic prosperity I used to feel like I didn’t have a voice maybe

to feel like I didn’t have a voice maybe

to feel like I didn’t have a voice maybe never had one to begin with I used to

never had one to begin with I used to

never had one to begin with I used to feel that these issues were just too big

feel that these issues were just too big

feel that these issues were just too big too powerful too overwhelming and that I

too powerful too overwhelming and that I

too powerful too overwhelming and that I was paralyzed to do anything about them

was paralyzed to do anything about them

was paralyzed to do anything about them I come from a pretty humble background

I come from a pretty humble background

I come from a pretty humble background at the age of 28 my mother was left as a

at the age of 28 my mother was left as a

at the age of 28 my mother was left as a widow after an accident

widow after an accident

widow after an accident with seven children and me on the way

with seven children and me on the way

with seven children and me on the way now if there’s anyone that might have

now if there’s anyone that might have

now if there’s anyone that might have been forgiven for feeling overwhelmed

been forgiven for feeling overwhelmed

been forgiven for feeling overwhelmed and powerless it might have been her but

and powerless it might have been her but

and powerless it might have been her but when asked about this period in her life

when asked about this period in her life

when asked about this period in her life she’s off but I would fall apart that I

she’s off but I would fall apart that I

she’s off but I would fall apart that I would be paralyzed but I couldn’t do

would be paralyzed but I couldn’t do

would be paralyzed but I couldn’t do that I had responsibilities and I’ve

that I had responsibilities and I’ve

that I had responsibilities and I’ve always thought Wow responsibility is

always thought Wow responsibility is

always thought Wow responsibility is such a powerful motivator I was the

such a powerful motivator I was the

such a powerful motivator I was the first in my family to go to university I

first in my family to go to university I

first in my family to go to university I worked three jobs on a full course load

worked three jobs on a full course load

worked three jobs on a full course load to make that happen and I found my way

to make that happen and I found my way

to make that happen and I found my way into the finance industry where I sold

into the finance industry where I sold

into the finance industry where I sold research basically investment ideas to

research basically investment ideas to

research basically investment ideas to large investors like pension funds and

large investors like pension funds and

large investors like pension funds and investment managers I was good at what I

investment managers I was good at what I

investment managers I was good at what I did and I loved it but something was

did and I loved it but something was

did and I loved it but something was missing I began to feel disconnected

missing I began to feel disconnected

missing I began to feel disconnected from the real world

from the real world

from the real world and I was about to discover there is a

and I was about to discover there is a

and I was about to discover there is a disconnect between finance companies and

disconnect between finance companies and

disconnect between finance companies and what’s happening in the real world and

what’s happening in the real world and

what’s happening in the real world and that I could actually help to create a

that I could actually help to create a

that I could actually help to create a link between them the tipping point came

link between them the tipping point came

link between them the tipping point came on a trip to South Africa what a

on a trip to South Africa what a

on a trip to South Africa what a beautiful country and of course I was

beautiful country and of course I was

beautiful country and of course I was humbled as stood in Nelson Mandela’s

humbled as stood in Nelson Mandela’s

humbled as stood in Nelson Mandela’s tiny jail cell but I also insisted in

tiny jail cell but I also insisted in

tiny jail cell but I also insisted in going to Soweto one of the townships

going to Soweto one of the townships

going to Soweto one of the townships where there had been many uprisings

where there had been many uprisings

where there had been many uprisings during the apartheid era I was warned

during the apartheid era I was warned

during the apartheid era I was warned racial tensions were high and it may not

racial tensions were high and it may not

racial tensions were high and it may not be safe I went anyway the poverty and

be safe I went anyway the poverty and

be safe I went anyway the poverty and the living conditions were

the living conditions were

the living conditions were heart-wrenching but it was the sense of

heart-wrenching but it was the sense of

heart-wrenching but it was the sense of powerlessness that things could never

powerlessness that things could never

powerlessness that things could never change

change

change that’s what struck me it jolted me into

that’s what struck me it jolted me into

that’s what struck me it jolted me into realizing that there are billions of

realizing that there are billions of

realizing that there are billions of people on this earth who live every day

people on this earth who live every day

people on this earth who live every day in the wake of social injustice and

in the wake of social injustice and

in the wake of social injustice and poverty now as someone coming from the

poverty now as someone coming from the

poverty now as someone coming from the finance industry I thought to myself how

finance industry I thought to myself how

finance industry I thought to myself how is it this continues companies continue

is it this continues companies continue

is it this continues companies continue to do business as usual investors

to do business as usual investors

to do business as usual investors continue to invest in those companies

continue to invest in those companies

continue to invest in those companies all the while it seems ignoring what I

all the while it seems ignoring what I

all the while it seems ignoring what I had just experienced and perhaps even

had just experienced and perhaps even

had just experienced and perhaps even contributing to deepening it one thing I

contributing to deepening it one thing I

contributing to deepening it one thing I knew for sure was I could not go back to

knew for sure was I could not go back to

knew for sure was I could not go back to the finance industry at least not in the

the finance industry at least not in the

the finance industry at least not in the same capacity today more than ever we as

same capacity today more than ever we as

same capacity today more than ever we as a global community are facing some major

a global community are facing some major

a global community are facing some major challenges connected to social injustice

challenges connected to social injustice

challenges connected to social injustice and poverty is the wealth gap the

and poverty is the wealth gap the

and poverty is the wealth gap the richest 1% of the population is

richest 1% of the population is

richest 1% of the population is wealthier than the other 99% combined

wealthier than the other 99% combined

wealthier than the other 99% combined and climate change seen by many as the

and climate change seen by many as the

and climate change seen by many as the single largest threat to human survival

single largest threat to human survival

single largest threat to human survival on this planet

and then there’s resource scarcity like

and then there’s resource scarcity like water ongoing droughts in California are

water ongoing droughts in California are

water ongoing droughts in California are directly related to rising food prices

directly related to rising food prices

directly related to rising food prices most of Canada’s and half of the US as

most of Canada’s and half of the US as

most of Canada’s and half of the US as fruits and vegetables are produced in

fruits and vegetables are produced in

fruits and vegetables are produced in California and who does rising food

California and who does rising food

California and who does rising food prices impact the most the 99% in the

prices impact the most the 99% in the

prices impact the most the 99% in the end we and especially our children are

end we and especially our children are

end we and especially our children are on the frontlines we’re the ones that

on the frontlines we’re the ones that

on the frontlines we’re the ones that will be dealing with the environmental

will be dealing with the environmental

will be dealing with the environmental social and economic impacts of these

social and economic impacts of these

social and economic impacts of these issues we already are look at hurricane

issues we already are look at hurricane

issues we already are look at hurricane sandy the floods in Calgary and the most

sandy the floods in Calgary and the most

sandy the floods in Calgary and the most recent fires in Fort McMurray now I

recent fires in Fort McMurray now I

recent fires in Fort McMurray now I realize I wasn’t the only one that

realize I wasn’t the only one that

realize I wasn’t the only one that thought that these issues were deeply

thought that these issues were deeply

thought that these issues were deeply interconnected so I began to think on a

interconnected so I began to think on a

interconnected so I began to think on a more personal level what if anything

more personal level what if anything

more personal level what if anything could I do about these seemingly

could I do about these seemingly

could I do about these seemingly overwhelming issues does recycling my

overwhelming issues does recycling my

overwhelming issues does recycling my water bottle really matter what about

water bottle really matter what about

water bottle really matter what about how I dispose of my cell phone when I

how I dispose of my cell phone when I

how I dispose of my cell phone when I upgrade do I have a voice in the matter

upgrade do I have a voice in the matter

upgrade do I have a voice in the matter well and who is responsible anyway some

well and who is responsible anyway some

well and who is responsible anyway some people believe that the challenges we

people believe that the challenges we

people believe that the challenges we face today are the fault of big

face today are the fault of big

face today are the fault of big companies that there are the villains

companies that there are the villains

companies that there are the villains there are the ones that are polluting

there are the ones that are polluting

there are the ones that are polluting our air they’re cutting down our trees

our air they’re cutting down our trees

our air they’re cutting down our trees and they’re the ones that are displacing

and they’re the ones that are displacing

and they’re the ones that are displacing communities and that their sole purpose

communities and that their sole purpose

communities and that their sole purpose is to make money no matter what but is

is to make money no matter what but is

is to make money no matter what but is that fair my short answer to that is no

that fair my short answer to that is no

that fair my short answer to that is no and here’s why there have been many

and here’s why there have been many

and here’s why there have been many changes over the last 50 to 60 years

changes over the last 50 to 60 years

changes over the last 50 to 60 years that have dramatically changed corporate

that have dramatically changed corporate

that have dramatically changed corporate behavior firstly few large companies

behavior firstly few large companies

behavior firstly few large companies remain family-owned most are traded on

remain family-owned most are traded on

remain family-owned most are traded on the stock markets and their owners

the stock markets and their owners

the stock markets and their owners change hands on a daily basis at the

change hands on a daily basis at the

change hands on a daily basis at the same time more and more it more and more

same time more and more it more and more

same time more and more it more and more investors have been purchasing mutual

investors have been purchasing mutual

investors have been purchasing mutual funds mutual funds are an investment

funds mutual funds are an investment

funds mutual funds are an investment vehicle that allow us to pooled a little

vehicle that allow us to pooled a little

vehicle that allow us to pooled a little bit of money we have

bit of money we have

bit of money we have to buying an assortment of companies and

to buying an assortment of companies and

to buying an assortment of companies and then there have been the various

then there have been the various

then there have been the various financial scandals these have

financial scandals these have

financial scandals these have dramatically changed the reporting

dramatically changed the reporting

dramatically changed the reporting obligations of companies including the

obligations of companies including the

obligations of companies including the need to report financial returns on a

need to report financial returns on a

need to report financial returns on a quarterly basis all of these changes

quarterly basis all of these changes

quarterly basis all of these changes have led investors to focus on the short

have led investors to focus on the short

have led investors to focus on the short term performance of companies let’s

term performance of companies let’s

term performance of companies let’s think about it how many of us look at

think about it how many of us look at

think about it how many of us look at our investment or retirement statements

our investment or retirement statements

our investment or retirement statements on a monthly or quarterly basis to see

on a monthly or quarterly basis to see

on a monthly or quarterly basis to see if we’ve made any money if we haven’t

if we’ve made any money if we haven’t

if we’ve made any money if we haven’t are we disappointed we’ve grown

are we disappointed we’ve grown

are we disappointed we’ve grown accustomed to positive returns and if

accustomed to positive returns and if

accustomed to positive returns and if we’re not getting them it doesn’t take

we’re not getting them it doesn’t take

we’re not getting them it doesn’t take us long to call our investment advisor

us long to call our investment advisor

us long to call our investment advisor and tell them to sell company XYZ and

and tell them to sell company XYZ and

and tell them to sell company XYZ and buy me one that’s gonna make me money

buy me one that’s gonna make me money

buy me one that’s gonna make me money that’s called short-term investing but

that’s called short-term investing but

that’s called short-term investing but what’s the impact of short-term

what’s the impact of short-term

what’s the impact of short-term investing on companies well they can’t

investing on companies well they can’t

investing on companies well they can’t make decisions based on long term

make decisions based on long term

make decisions based on long term objectives they can’t afford to because

objectives they can’t afford to because

objectives they can’t afford to because investors focused on the short term will

investors focused on the short term will

investors focused on the short term will simply sell their shares the company’s

simply sell their shares the company’s

simply sell their shares the company’s stock price will fall they can’t get

stock price will fall they can’t get

stock price will fall they can’t get access to money when they need it and

access to money when they need it and

access to money when they need it and then can begin a downward spiral few can

then can begin a downward spiral few can

then can begin a downward spiral few can survive and that’s a problem because

survive and that’s a problem because

survive and that’s a problem because issues like climate change resource

issues like climate change resource

issues like climate change resource scarcity and social imbalance are issues

scarcity and social imbalance are issues

scarcity and social imbalance are issues that require a long term approach they

that require a long term approach they

that require a long term approach they require actions that take time now this

require actions that take time now this

require actions that take time now this is when I made the connection that there

is when I made the connection that there

is when I made the connection that there is in fact a disconnect between what we

is in fact a disconnect between what we

is in fact a disconnect between what we want as global citizens and what we want

want as global citizens and what we want

want as global citizens and what we want as investors between long term solutions

as investors between long term solutions

as investors between long term solutions and short term profits and that if we

and short term profits and that if we

and short term profits and that if we want companies to help us address these

want companies to help us address these

want companies to help us address these global issues we need them to take a

global issues we need them to take a

global issues we need them to take a long-term approach but

long-term approach but

long-term approach but means we as investors also need to take

means we as investors also need to take

means we as investors also need to take a long-term approach now when I realize

a long-term approach now when I realize

a long-term approach now when I realize I needed to change my career’s focus I

I needed to change my career’s focus I

I needed to change my career’s focus I thought long and hard about what I could

thought long and hard about what I could

thought long and hard about what I could do I struggled I was paralyzed for a

do I struggled I was paralyzed for a

do I struggled I was paralyzed for a while knowing something had shifted

while knowing something had shifted

while knowing something had shifted within me but not knowing what to do

within me but not knowing what to do

within me but not knowing what to do about it

about it

about it so I set out to learn everything I could

so I set out to learn everything I could

so I set out to learn everything I could about this long-term focus I research

about this long-term focus I research

about this long-term focus I research companies that were doing it it was 2008

companies that were doing it it was 2008

companies that were doing it it was 2008 and there were no there were no

and there were no there were no

and there were no there were no trainings or courses basically just

trainings or courses basically just

trainings or courses basically just conferences and seminars and I went to

conferences and seminars and I went to

conferences and seminars and I went to them more than 50 around the world in

them more than 50 around the world in

them more than 50 around the world in places like London in Amsterdam and

places like London in Amsterdam and

places like London in Amsterdam and Buenos Aires and I began to learn

Buenos Aires and I began to learn

Buenos Aires and I began to learn everything I could about all of these

everything I could about all of these

everything I could about all of these emerging issues like carbon and water

emerging issues like carbon and water

emerging issues like carbon and water product life cycles food security

product life cycles food security

product life cycles food security composting corporate business models

composting corporate business models

composting corporate business models reporting obligations but what was the

reporting obligations but what was the

reporting obligations but what was the common thread what was the thing that

common thread what was the thing that

common thread what was the thing that links them together well experience had

links them together well experience had

links them together well experience had taught me that companies are very

taught me that companies are very

taught me that companies are very sensitive to what their investors want

sensitive to what their investors want

sensitive to what their investors want so I thought the investor is key what if

so I thought the investor is key what if

so I thought the investor is key what if we could get investors to influence

we could get investors to influence

we could get investors to influence companies on how they conduct business

companies on how they conduct business

companies on how they conduct business to take responsibility for their

to take responsibility for their

to take responsibility for their environmental and social impacts to take

environmental and social impacts to take

environmental and social impacts to take a longer-term approach rather than just

a longer-term approach rather than just

a longer-term approach rather than just focusing on short-term profits what if

focusing on short-term profits what if

focusing on short-term profits what if we could get investors and companies

we could get investors and companies

we could get investors and companies speaking the same language this is where

speaking the same language this is where

speaking the same language this is where I found my voice and it is the basis of

I found my voice and it is the basis of

I found my voice and it is the basis of everything I do today in my consulting

everything I do today in my consulting

everything I do today in my consulting practice I help those large investors

practice I help those large investors

practice I help those large investors like pension funds and investment funds

like pension funds and investment funds

like pension funds and investment funds to understand the impacts of these

to understand the impacts of these

to understand the impacts of these global issues on the companies they

global issues on the companies they

global issues on the companies they invest in but the movement is so big and

invest in but the movement is so big and

invest in but the movement is so big and the need is so great I felt I needed to

the need is so great I felt I needed to

the need is so great I felt I needed to do more

do more

do more so I co-founded a non-profit it’s

so I co-founded a non-profit it’s

so I co-founded a non-profit it’s created a platform for dialogue exchange

created a platform for dialogue exchange

created a platform for dialogue exchange and engagement between various

and engagement between various

and engagement between various professions all who seek to reach our

professions all who seek to reach our

professions all who seek to reach our common goal of connecting finance to

common goal of connecting finance to

common goal of connecting finance to these global issues in my literal search

these global issues in my literal search

these global issues in my literal search for knowledge I discovered that there is

for knowledge I discovered that there is

for knowledge I discovered that there is a business model that takes this

a business model that takes this

a business model that takes this long-term approach and it’s gaining

long-term approach and it’s gaining

long-term approach and it’s gaining momentum it’s called the sustainable

momentum it’s called the sustainable

momentum it’s called the sustainable business model and it’s where a company

business model and it’s where a company

business model and it’s where a company takes a long-term approach but also

takes a long-term approach but also

takes a long-term approach but also manages its financial environmental and

manages its financial environmental and

manages its financial environmental and social impacts and outcomes and that by

social impacts and outcomes and that by

social impacts and outcomes and that by doing so they make better business

doing so they make better business

doing so they make better business decisions and they can have a positive

decisions and they can have a positive

decisions and they can have a positive impact on the environment and society

impact on the environment and society

impact on the environment and society but what’s even better the companies

but what’s even better the companies

but what’s even better the companies that are embracing this model can also

that are embracing this model can also

that are embracing this model can also generate higher profits and better

generate higher profits and better

generate higher profits and better returns for their shareholders so no

returns for their shareholders so no

returns for their shareholders so no need to give up returns now there are

need to give up returns now there are

need to give up returns now there are some companies that are starting to

some companies that are starting to

some companies that are starting to transition to this model let’s look at

transition to this model let’s look at

transition to this model let’s look at Unilever

Unilever

Unilever I’m sure you know their brands dove

I’m sure you know their brands dove

I’m sure you know their brands dove Vaseline and my favorite Ben and Jerry’s

Vaseline and my favorite Ben and Jerry’s

Vaseline and my favorite Ben and Jerry’s their CEO he’s breaking the mold he’s

their CEO he’s breaking the mold he’s

their CEO he’s breaking the mold he’s listening to consumers he’s creating

listening to consumers he’s creating

listening to consumers he’s creating products they want better products

products they want better products

products they want better products products that do less harm to the

products that do less harm to the

products that do less harm to the environment less waste less pollution

environment less waste less pollution

environment less waste less pollution and the man is gutsy because he said

and the man is gutsy because he said

and the man is gutsy because he said we’re not going to report quarterly

we’re not going to report quarterly

we’re not going to report quarterly returns anymore he can do that in the UK

returns anymore he can do that in the UK

returns anymore he can do that in the UK but he’s also said we’re shifting this

but he’s also said we’re shifting this

but he’s also said we’re shifting this business and I want shareholders who are

business and I want shareholders who are

business and I want shareholders who are going to be partners with us on this

going to be partners with us on this

going to be partners with us on this journey and if you’re here for the short

journey and if you’re here for the short

journey and if you’re here for the short term then you shouldn’t be a shareholder

term then you shouldn’t be a shareholder

term then you shouldn’t be a shareholder now it’s starting to pay off

now it’s starting to pay off

now it’s starting to pay off Unilever stock price earlier this year

Unilever stock price earlier this year

Unilever stock price earlier this year hit an all-time high but it’s not easy

hit an all-time high but it’s not easy

hit an all-time high but it’s not easy the company continues to make

the company continues to make

the company continues to make significant progress on its environment

significant progress on its environment

significant progress on its environment – footprint why because they are now

– footprint why because they are now

– footprint why because they are now taking responsibility for their whole

taking responsibility for their whole

taking responsibility for their whole supplied for all of their products

supplied for all of their products

supplied for all of their products impact in all of their products

impact in all of their products

impact in all of their products environmental and social impacts from

environmental and social impacts from

environmental and social impacts from their design to their products and of

their design to their products and of

their design to their products and of life but it’s not just companies that

life but it’s not just companies that

life but it’s not just companies that need to evolve it’s the investment

need to evolve it’s the investment

need to evolve it’s the investment industry as well many in that industry

industry as well many in that industry

industry as well many in that industry feel that these are ethical issues you

feel that these are ethical issues you

feel that these are ethical issues you see they know they can’t give up returns

see they know they can’t give up returns

see they know they can’t give up returns they have something called a fiduciary

they have something called a fiduciary

they have something called a fiduciary duty the duty to invest their clients

duty the duty to invest their clients

duty the duty to invest their clients money on their behalf without putting

money on their behalf without putting

money on their behalf without putting their own personal values into the mix

their own personal values into the mix

their own personal values into the mix so for them this is an obstacle but it’s

so for them this is an obstacle but it’s

so for them this is an obstacle but it’s a problem of perception looking at the

a problem of perception looking at the

a problem of perception looking at the sustainability model isn’t about ethics

sustainability model isn’t about ethics

sustainability model isn’t about ethics and it’s not about giving up returns

and it’s not about giving up returns

and it’s not about giving up returns it’s about risk management generally

it’s about risk management generally

it’s about risk management generally most investment professionals are

most investment professionals are

most investment professionals are already looking at some environmental

already looking at some environmental

already looking at some environmental social or governance issues but what

social or governance issues but what

social or governance issues but what many don’t realize is that today there

many don’t realize is that today there

many don’t realize is that today there are tools that are being created that

are tools that are being created that

are tools that are being created that can help them consider these issues on a

can help them consider these issues on a

can help them consider these issues on a day to day basis and that by doing so

day to day basis and that by doing so

day to day basis and that by doing so they can in fact fulfill their duty now

they can in fact fulfill their duty now

they can in fact fulfill their duty now there are some other companies that are

there are some other companies that are

there are some other companies that are moving as well

moving as well

moving as well companies like L’Oreal and Johnson &

companies like L’Oreal and Johnson &

companies like L’Oreal and Johnson & Johnson we have Apple and IKEA moving to

Johnson we have Apple and IKEA moving to

Johnson we have Apple and IKEA moving to 100% renewable energy and Tesla with its

100% renewable energy and Tesla with its

100% renewable energy and Tesla with its reasonably priced electric car with a

reasonably priced electric car with a

reasonably priced electric car with a DRI a longer driving range but it’s

DRI a longer driving range but it’s

DRI a longer driving range but it’s still early days only a minority of

still early days only a minority of

still early days only a minority of companies are fully embracing the model

companies are fully embracing the model

companies are fully embracing the model so we imagine just imagine if we could

so we imagine just imagine if we could

so we imagine just imagine if we could get the majority of companies to embrace

get the majority of companies to embrace

get the majority of companies to embrace this model but in order for that to

this model but in order for that to

this model but in order for that to happen we need to come together as

happen we need to come together as

happen we need to come together as investors we as global citizens have a

investors we as global citizens have a

investors we as global citizens have a power in our hands that we’re not using

power in our hands that we’re not using

power in our hands that we’re not using yet

yet

yet it’s the power of our money you see

it’s the power of our money you see

it’s the power of our money you see pension funds and mutual funds on half

pension funds and mutual funds on half

pension funds and mutual funds on half of everything but we all own a piece of

of everything but we all own a piece of

of everything but we all own a piece of those funds there are our savings and

those funds there are our savings and

those funds there are our savings and there are our pensions we can direct

there are our pensions we can direct

there are our pensions we can direct that capital into companies that are

that capital into companies that are

that capital into companies that are embracing the sustainable business model

embracing the sustainable business model

embracing the sustainable business model that is the missing link but in order

that is the missing link but in order

that is the missing link but in order for that to have we need to talk about

for that to have we need to talk about

for that to have we need to talk about money no money’s a touchy topic it’s

money no money’s a touchy topic it’s

money no money’s a touchy topic it’s right up there with sex and religion but

right up there with sex and religion but

right up there with sex and religion but it’s time it’s time to talk about it it

it’s time it’s time to talk about it it

it’s time it’s time to talk about it it doesn’t matter how large or how small

doesn’t matter how large or how small

doesn’t matter how large or how small your investments are you can start from

your investments are you can start from

your investments are you can start from where you are with whatever you’ve got

where you are with whatever you’ve got

where you are with whatever you’ve got we can start by calling the people who

we can start by calling the people who

we can start by calling the people who invest our money let’s explain to them

invest our money let’s explain to them

invest our money let’s explain to them that we want our investments to both

that we want our investments to both

that we want our investments to both make our money grow and take into

make our money grow and take into

make our money grow and take into consideration environmental and social

consideration environmental and social

consideration environmental and social issues let’s ask to have our money

issues let’s ask to have our money

issues let’s ask to have our money managed responsibly now there may be

managed responsibly now there may be

managed responsibly now there may be some initial resistance and there may be

some initial resistance and there may be

some initial resistance and there may be a lack of understanding I have a friend

a lack of understanding I have a friend

a lack of understanding I have a friend who is inspired to make that call she

who is inspired to make that call she

who is inspired to make that call she called her corporate pension fund

called her corporate pension fund

called her corporate pension fund manager and she called her personal

manager and she called her personal

manager and she called her personal investment advisor and she asked them

investment advisor and she asked them

investment advisor and she asked them both to invest her money responsibly

both to invest her money responsibly

both to invest her money responsibly well they both responded in the same way

well they both responded in the same way

well they both responded in the same way we don’t do that and one call won’t make

we don’t do that and one call won’t make

we don’t do that and one call won’t make a difference

a difference

a difference well one call may not make a difference

well one call may not make a difference

well one call may not make a difference but 5 10 or 20 calls in a week will it

but 5 10 or 20 calls in a week will it

but 5 10 or 20 calls in a week will it will begin to create a wave a demand and

will begin to create a wave a demand and

will begin to create a wave a demand and things will start to change we are the

things will start to change we are the

things will start to change we are the generation that can make this happen

generation that can make this happen

generation that can make this happen we’re on the cusp but what we need is

we’re on the cusp but what we need is

we’re on the cusp but what we need is demand we need to speak up it said that

demand we need to speak up it said that

demand we need to speak up it said that money rules the world but who rules the

money rules the world but who rules the

money rules the world but who rules the money as

money as

money as matter of fact we do thank you

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