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The Impact of Building a Dual Career | Sagi Shahar | TEDxJaffa


fear of regret we all have it we can all

fear of regret we all have it we can all feel it especially today in the era of

feel it especially today in the era of

feel it especially today in the era of endless possibilities for more the fear

endless possibilities for more the fear

endless possibilities for more the fear of missing out is one of the greatest

of missing out is one of the greatest

of missing out is one of the greatest phenomena of our time we don’t want to

phenomena of our time we don’t want to

phenomena of our time we don’t want to miss anything

miss anything

miss anything not an event not a post on Facebook

not an event not a post on Facebook

not an event not a post on Facebook nothing but when it comes to bigger

nothing but when it comes to bigger

nothing but when it comes to bigger things such as our Khalil and our

things such as our Khalil and our

things such as our Khalil and our self-realization there is a much greater

self-realization there is a much greater

self-realization there is a much greater fear many of us share sitting back in an

fear many of us share sitting back in an

fear many of us share sitting back in an old age and feeling as if we missed our

old age and feeling as if we missed our

old age and feeling as if we missed our opportunity as if we didn’t live up to a

opportunity as if we didn’t live up to a

opportunity as if we didn’t live up to a full potential for me this is an

full potential for me this is an

full potential for me this is an unbearable thought a famous rabbi offers

unbearable thought a famous rabbi offers

unbearable thought a famous rabbi offers an inspiring thought on the two birds

an inspiring thought on the two birds

an inspiring thought on the two birds we all have every person is born twice

we all have every person is born twice

we all have every person is born twice he says once by others one by himself

he says once by others one by himself

he says once by others one by himself one is the exit from his mother’s womb

one is the exit from his mother’s womb

one is the exit from his mother’s womb his physical birth while the other is

his physical birth while the other is

his physical birth while the other is the revelation of his essence the

the revelation of his essence the

the revelation of his essence the revelation of our essence our meaning in

revelation of our essence our meaning in

revelation of our essence our meaning in life is equivalent to our second birth

life is equivalent to our second birth

life is equivalent to our second birth but how can we find what is our true

but how can we find what is our true

but how can we find what is our true essence how can we create our own second

essence how can we create our own second

essence how can we create our own second birth and what happens if he doesn’t

birth and what happens if he doesn’t

birth and what happens if he doesn’t reveal to us during a lifetime

reveal to us during a lifetime

reveal to us during a lifetime these were the questions I ask myself 10

these were the questions I ask myself 10

these were the questions I ask myself 10 years ago when I had just graduated from

years ago when I had just graduated from

years ago when I had just graduated from university and like 80% of my generation

university and like 80% of my generation

university and like 80% of my generation didn’t have the faintest idea of what I

didn’t have the faintest idea of what I

didn’t have the faintest idea of what I wanted to do with my life I started

wanted to do with my life I started

wanted to do with my life I started working for a great company back then

working for a great company back then

working for a great company back then but first soon came to realize that

but first soon came to realize that

but first soon came to realize that doing just one thing no matter how great

doing just one thing no matter how great

doing just one thing no matter how great it is is simply not enough

it is is simply not enough

it is is simply not enough I need more experiences I need a broader

I need more experiences I need a broader

I need more experiences I need a broader perspective one path is limiting my

perspective one path is limiting my

perspective one path is limiting my ability to explore my true potential and

ability to explore my true potential and

ability to explore my true potential and then I thought to myself what if I could

then I thought to myself what if I could

then I thought to myself what if I could build on my spare time another career

build on my spare time another career

build on my spare time another career some sort of an exploration career that

some sort of an exploration career that

some sort of an exploration career that will allow me to taste and experience

will allow me to taste and experience

will allow me to taste and experience some other things that interests me that

some other things that interests me that

some other things that interests me that will allow me to discover new areas of

will allow me to discover new areas of

will allow me to discover new areas of interests and new opportunities

interests and new opportunities

interests and new opportunities possibilities I didn’t get to pursue on

possibilities I didn’t get to pursue on

possibilities I didn’t get to pursue on my day to day job I didn’t quite know

my day to day job I didn’t quite know

my day to day job I didn’t quite know how this exploration carry is actually

how this exploration carry is actually

how this exploration carry is actually going to work but it intrigued me enough

going to work but it intrigued me enough

going to work but it intrigued me enough to start anyway along with one of my

to start anyway along with one of my

to start anyway along with one of my best friends Alec fools who also sit

best friends Alec fools who also sit

best friends Alec fools who also sit here today we started to build it

here today we started to build it

here today we started to build it the basic idea we had was to dedicate

the basic idea we had was to dedicate

the basic idea we had was to dedicate few hours a week in order to discover

few hours a week in order to discover

few hours a week in order to discover and develop three important dimensions

and develop three important dimensions

and develop three important dimensions the first one is personal perspective we

the first one is personal perspective we

the first one is personal perspective we wanted to explore we wanted to

wanted to explore we wanted to

wanted to explore we wanted to experiment completely new domains

experiment completely new domains

experiment completely new domains completely new areas of interests kind

completely new areas of interests kind

completely new areas of interests kind of like trying a new job without

of like trying a new job without

of like trying a new job without quitting the old one the next one the

quitting the old one the next one the

quitting the old one the next one the next dimension is the professional one

next dimension is the professional one

next dimension is the professional one we wanted to diversify our network and

we wanted to diversify our network and

we wanted to diversify our network and build new skills and new capabilities we

build new skills and new capabilities we

build new skills and new capabilities we didn’t get to do on a day-to-day job and

didn’t get to do on a day-to-day job and

didn’t get to do on a day-to-day job and the third dimension is also the twist

the third dimension is also the twist

the third dimension is also the twist the social dimension we thought that if

the social dimension we thought that if

the social dimension we thought that if we were already doing something let’s do

we were already doing something let’s do

we were already doing something let’s do something that actually matters to us

something that actually matters to us

something that actually matters to us let’s accelerate ourselves to

let’s accelerate ourselves to

let’s accelerate ourselves to accelerating our community we then

accelerating our community we then

accelerating our community we then started to reach out to nonprofits and

started to reach out to nonprofits and

started to reach out to nonprofits and ask them hey do need some help

ask them hey do need some help

ask them hey do need some help we went to small businesses in the

we went to small businesses in the

we went to small businesses in the toughest neighborhoods in our community

toughest neighborhoods in our community

toughest neighborhoods in our community and asked them what kind of help we

and asked them what kind of help we

and asked them what kind of help we might be able to provide you they

might be able to provide you they

might be able to provide you they thought we were nuts

thought we were nuts

thought we were nuts however they liked the idea soon after

however they liked the idea soon after

however they liked the idea soon after we started working with both small

we started working with both small

we started working with both small businesses and nonprofits helping them

businesses and nonprofits helping them

businesses and nonprofits helping them doing just one thing grow dramatically

doing just one thing grow dramatically

doing just one thing grow dramatically so how does it really work meet a Manny

so how does it really work meet a Manny

so how does it really work meet a Manny Ezra natty a Manny is a 24 years old

Ezra natty a Manny is a 24 years old

Ezra natty a Manny is a 24 years old business owner from the city of LOD

business owner from the city of LOD

business owner from the city of LOD since the early age of 14 a man who ran

since the early age of 14 a man who ran

since the early age of 14 a man who ran a tiny nail salon from her own bedroom

a tiny nail salon from her own bedroom

a tiny nail salon from her own bedroom 10 years later she came to us with a

10 years later she came to us with a

10 years later she came to us with a dream she told us I want to take my home

dream she told us I want to take my home

dream she told us I want to take my home business and turn it into real beauty

business and turn it into real beauty

business and turn it into real beauty salon in the real world but I have no

salon in the real world but I have no

salon in the real world but I have no idea how to do that

idea how to do that

idea how to do that we then assemble the team of four

we then assemble the team of four

we then assemble the team of four talented young professionals who came

talented young professionals who came

talented young professionals who came from leading companies in the Israeli

from leading companies in the Israeli

from leading companies in the Israeli business community with only one mission

business community with only one mission

business community with only one mission helping a money get there the rules for

helping a money get there the rules for

helping a money get there the rules for the team were simple

the team were simple

the team were simple each team member invest five hours a

each team member invest five hours a

each team member invest five hours a week on the spare time team members are

week on the spare time team members are

week on the spare time team members are not expected to work on their area of

not expected to work on their area of

not expected to work on their area of expertise on the contrary if you’re an

expertise on the contrary if you’re an

expertise on the contrary if you’re an economist the last thing we want you to

economist the last thing we want you to

economist the last thing we want you to do is finance you have enough of that at

do is finance you have enough of that at

do is finance you have enough of that at work instead we will offer encourage and

work instead we will offer encourage and

work instead we will offer encourage and train you to work on other professional

train you to work on other professional

train you to work on other professional domains you wish to experience marketing

domains you wish to experience marketing

domains you wish to experience marketing operations business development anything

operations business development anything

operations business development anything that is interesting to you and is needed

that is interesting to you and is needed

that is interesting to you and is needed in the project and lastly training team

in the project and lastly training team

in the project and lastly training team members get top-notch training from our

members get top-notch training from our

members get top-notch training from our network of professional experts from

network of professional experts from

network of professional experts from McKinsey

McKinsey

McKinsey from Google in order to enable them to

from Google in order to enable them to

from Google in order to enable them to provide high-end products to the

provide high-end products to the

provide high-end products to the nonprofits and the small businesses so

nonprofits and the small businesses so

nonprofits and the small businesses so with that setting we were good to go for

with that setting we were good to go for

with that setting we were good to go for 3 months and with the scope of 250 hours

3 months and with the scope of 250 hours

3 months and with the scope of 250 hours these talented people became a manís

these talented people became a manís

these talented people became a manís business development team not as mentors

business development team not as mentors

business development team not as mentors but as a genuine part of our team they

but as a genuine part of our team they

but as a genuine part of our team they were there to get things done together

were there to get things done together

were there to get things done together with the money they reached out to

with the money they reached out to

with the money they reached out to customers and explore their needs they

customers and explore their needs they

customers and explore their needs they did a benchmark analysis and built an

did a benchmark analysis and built an

did a benchmark analysis and built an expansion model that was suited

expansion model that was suited

expansion model that was suited specifically for our money they built a

specifically for our money they built a

specifically for our money they built a financial model and a set of tools to

financial model and a set of tools to

financial model and a set of tools to manage the day-to-day business and they

manage the day-to-day business and they

manage the day-to-day business and they even built the very first logo of a

even built the very first logo of a

even built the very first logo of a manís business six months after the

manís business six months after the

manís business six months after the project a mani turned her dream into

project a mani turned her dream into

project a mani turned her dream into reality she established a beauty salon

reality she established a beauty salon

reality she established a beauty salon in the center of LOD

in the center of LOD

in the center of LOD she hired two employees and she is

she hired two employees and she is

she hired two employees and she is already increased her revenues by 40%

already increased her revenues by 40%

already increased her revenues by 40% this is how it looked on the day it was

this is how it looked on the day it was

this is how it looked on the day it was launched a logo comes to life a very

launched a logo comes to life a very

launched a logo comes to life a very exciting moment for a money now for a

exciting moment for a money now for a

exciting moment for a money now for a money that was a great value in this

money that was a great value in this

money that was a great value in this process which was by the way completely

process which was by the way completely

process which was by the way completely free of charge no doubt so the team I

free of charge no doubt so the team I

free of charge no doubt so the team I believe it was even more valuable to

believe it was even more valuable to

believe it was even more valuable to them how come

them how come

them how come first they all got to open their mind

first they all got to open their mind

first they all got to open their mind and broaden their perspective they got

and broaden their perspective they got

and broaden their perspective they got to taste and experience completely new

to taste and experience completely new

to taste and experience completely new domains completely new flavors it

domains completely new flavors it

domains completely new flavors it allowed them for the first time to gain

allowed them for the first time to gain

allowed them for the first time to gain more control over the endless question

more control over the endless question

more control over the endless question of what if what else is out there for me

of what if what else is out there for me

of what if what else is out there for me what else am i attracted to well this is

what else am i attracted to well this is

what else am i attracted to well this is how you find out we just try it on the

how you find out we just try it on the

how you find out we just try it on the professional note they all learned how

professional note they all learned how

professional note they all learned how to scale a business in real life and

to scale a business in real life and

to scale a business in real life and from the inside while getting the right

from the inside while getting the right

from the inside while getting the right training and making valuable connections

training and making valuable connections

training and making valuable connections with their teammates diversifying their

with their teammates diversifying their

with their teammates diversifying their network and on the social aspect well

network and on the social aspect well

network and on the social aspect well they did all that for someone who really

they did all that for someone who really

they did all that for someone who really needed that they made really impact and

needed that they made really impact and

needed that they made really impact and here’s the best thing about all that

here’s the best thing about all that

here’s the best thing about all that they didn’t have to give up on anything

they didn’t have to give up on anything

they didn’t have to give up on anything in order to do this project they still

in order to do this project they still

in order to do this project they still had their great jobs right but they also

had their great jobs right but they also

had their great jobs right but they also had that under the radar path that

had that under the radar path that

had that under the radar path that completed and leveraged their growth

completed and leveraged their growth

completed and leveraged their growth while enabling them to not miss out on

while enabling them to not miss out on

while enabling them to not miss out on anything one thing that really surprised

anything one thing that really surprised

anything one thing that really surprised us was to find that many of the team

us was to find that many of the team

us was to find that many of the team members invested even more than five

members invested even more than five

members invested even more than five hours a week which was quite a lot to

hours a week which was quite a lot to

hours a week which was quite a lot to begin with how come well it turned out

begin with how come well it turned out

begin with how come well it turned out that people don’t really count hours

that people don’t really count hours

that people don’t really count hours they count value and when you do

they count value and when you do

they count value and when you do something that is really valuable to you

something that is really valuable to you

something that is really valuable to you it gets to the top of your priorities

it gets to the top of your priorities

it gets to the top of your priorities you want to make the time to pursue it

you want to make the time to pursue it

you want to make the time to pursue it after several successful projects it

after several successful projects it

after several successful projects it became clear to us that we needed to

became clear to us that we needed to

became clear to us that we needed to establish a platform in order to allow

establish a platform in order to allow

establish a platform in order to allow many more people to join us

many more people to join us

many more people to join us but wait before we establish a platform

but wait before we establish a platform

but wait before we establish a platform what is it that really do how should we

what is it that really do how should we

what is it that really do how should we describe this new activity we looked

describe this new activity we looked

describe this new activity we looked around and couldn’t find any definition

around and couldn’t find any definition

around and couldn’t find any definition that would even come close to describe

that would even come close to describe

that would even come close to describe what we actually did it was time for a

what we actually did it was time for a

what we actually did it was time for a new definition we then for the first

new definition we then for the first

new definition we then for the first time coined the phrase social career a

time coined the phrase social career a

time coined the phrase social career a social career is a combination of social

social career is a combination of social

social career is a combination of social activity and Career Development you see

activity and Career Development you see

activity and Career Development you see up until today we used to think of it as

up until today we used to think of it as

up until today we used to think of it as a zero-sum game

a zero-sum game

a zero-sum game we either develop our career or we

we either develop our career or we

we either develop our career or we contribute to society to different hats

contribute to society to different hats

contribute to society to different hats well not anymore

well not anymore

well not anymore with the social career mode as the exact

with the social career mode as the exact

with the social career mode as the exact opposite happens we develop ourselves

opposite happens we develop ourselves

opposite happens we develop ourselves through developing our community we

through developing our community we

through developing our community we harness the basic human thirst for self

harness the basic human thirst for self

harness the basic human thirst for self growth to drive social growth the social

growth to drive social growth the social

growth to drive social growth the social career is not a one-time gig it’s

career is not a one-time gig it’s

career is not a one-time gig it’s something we develop for the long term

something we develop for the long term

something we develop for the long term knowing that our self growth is a never

knowing that our self growth is a never

knowing that our self growth is a never ending mission and you don’t just build

ending mission and you don’t just build

ending mission and you don’t just build a social career by itself you build a

a social career by itself you build a

a social career by itself you build a social career alongside your business

social career alongside your business

social career alongside your business career one leverages the other this is

career one leverages the other this is

career one leverages the other this is how it looks in our CV the social career

how it looks in our CV the social career

how it looks in our CV the social career is an integral part of our professional

is an integral part of our professional

is an integral part of our professional experience side by side and equal to our

experience side by side and equal to our

experience side by side and equal to our business career this is my resume by the

business career this is my resume by the

business career this is my resume by the way my real resume it’s part of who we

way my real resume it’s part of who we

way my real resume it’s part of who we are and what we bring to the table it’s

are and what we bring to the table it’s

are and what we bring to the table it’s part of our enhanced professional skills

part of our enhanced professional skills

part of our enhanced professional skills capabilities and network we believe that

capabilities and network we believe that

capabilities and network we believe that 10 years from now this could become the

10 years from now this could become the

10 years from now this could become the standout of all cities in many ways this

standout of all cities in many ways this

standout of all cities in many ways this represents the next generation career

represents the next generation career

represents the next generation career the next generation managers the next

the next generation managers the next

the next generation managers the next generation leaders this is how the

generation leaders this is how the

generation leaders this is how the generation who doesn’t want to miss out

generation who doesn’t want to miss out

generation who doesn’t want to miss out on anything

on anything

on anything looks like and we can already see the

looks like and we can already see the

looks like and we can already see the signs of the great need people have in

signs of the great need people have in

signs of the great need people have in doing more than just one thing in their

doing more than just one thing in their

doing more than just one thing in their career when we first launched our

career when we first launched our

career when we first launched our platform action in three years ago we

platform action in three years ago we

platform action in three years ago we wanted to find 50 participants to our

wanted to find 50 participants to our

wanted to find 50 participants to our program we sent out an invitation to

program we sent out an invitation to

program we sent out an invitation to apply and what happened next really

apply and what happened next really

apply and what happened next really surprised us in less than a week we got

surprised us in less than a week we got

surprised us in less than a week we got more than 400 applications there was an

more than 400 applications there was an

more than 400 applications there was an unbelievable demand to take part in this

unbelievable demand to take part in this

unbelievable demand to take part in this platform before anybody even knew who we

platform before anybody even knew who we

platform before anybody even knew who we were and that demand is where our story

were and that demand is where our story

were and that demand is where our story becomes even more interesting because

becomes even more interesting because

becomes even more interesting because when we help one business like a money

when we help one business like a money

when we help one business like a money thrive we can change a family when we

thrive we can change a family when we

thrive we can change a family when we help five businesses thrive we can

help five businesses thrive we can

help five businesses thrive we can change a neighborhood but when we help

change a neighborhood but when we help

change a neighborhood but when we help 50 businesses thrive in one city we

50 businesses thrive in one city we

50 businesses thrive in one city we start to change a city in every possible

start to change a city in every possible

start to change a city in every possible way in the local workforce in

way in the local workforce in

way in the local workforce in productivity in

productivity in

productivity in purchasing power in everything this is

purchasing power in everything this is

purchasing power in everything this is how we hope to boost cities and

how we hope to boost cities and

how we hope to boost cities and communities in Israel and around the

communities in Israel and around the

communities in Israel and around the world in fact according to the World

world in fact according to the World

world in fact according to the World Bank ninety-five percent of all

Bank ninety-five percent of all

Bank ninety-five percent of all businesses are small businesses 95

businesses are small businesses 95

businesses are small businesses 95 percent in the US the number climbs even

percent in the US the number climbs even

percent in the US the number climbs even higher to 98 percent can you guess

higher to 98 percent can you guess

higher to 98 percent can you guess what’s the number in Israel 99.5% of all

what’s the number in Israel 99.5% of all

what’s the number in Israel 99.5% of all businesses in Israel are small

businesses in Israel are small

businesses in Israel are small businesses this is the basis of our

businesses this is the basis of our

businesses this is the basis of our economy so there are practically endless

economy so there are practically endless

economy so there are practically endless unmet needs out there for small

unmet needs out there for small

unmet needs out there for small businesses and we already saw that

businesses and we already saw that

businesses and we already saw that there’s a great need also for young

there’s a great need also for young

there’s a great need also for young professionals who want to accelerate the

professionals who want to accelerate the

professionals who want to accelerate the career so what would happen if we all

career so what would happen if we all

career so what would happen if we all had a social career alongside our

had a social career alongside our

had a social career alongside our business career how many unmet needs

business career how many unmet needs

business career how many unmet needs would we have them addressed in Israel

would we have them addressed in Israel

would we have them addressed in Israel alone we have more than 200 thousand

alone we have more than 200 thousand

alone we have more than 200 thousand young professionals in the business

young professionals in the business

young professionals in the business community it’s only half of them built a

community it’s only half of them built a

community it’s only half of them built a social career alongside their business

social career alongside their business

social career alongside their business career we would have 10 million hours to

career we would have 10 million hours to

career we would have 10 million hours to invest in our community

invest in our community

invest in our community 10 million hours that means 40 thousand

10 million hours that means 40 thousand

10 million hours that means 40 thousand small businesses like a manís thriving

small businesses like a manís thriving

small businesses like a manís thriving each year this has the power to change

each year this has the power to change

each year this has the power to change the entire ecosystem of our business

the entire ecosystem of our business

the entire ecosystem of our business community we have the power to turn

community we have the power to turn

community we have the power to turn cities into small cities while turning

cities into small cities while turning

cities into small cities while turning ourselves into a better smarter version

ourselves into a better smarter version

ourselves into a better smarter version of who we are for the past decade the

of who we are for the past decade the

of who we are for the past decade the social career has changed the course of

social career has changed the course of

social career has changed the course of my life it opened me up to new doors and

my life it opened me up to new doors and

my life it opened me up to new doors and never even knew existed I took part in

never even knew existed I took part in

never even knew existed I took part in so many projects I learned so many new

so many projects I learned so many new

so many projects I learned so many new things I met so many great people I

things I met so many great people I

things I met so many great people I established a nonprofit organization and

established a nonprofit organization and

established a nonprofit organization and I’m standing here today on Ted speaking

I’m standing here today on Ted speaking

I’m standing here today on Ted speaking about it and it all happened and still

about it and it all happened and still

about it and it all happened and still happening on my spare time alongside my

happening on my spare time alongside my

happening on my spare time alongside my day to day job this is the kind of power

day to day job this is the kind of power

day to day job this is the kind of power this social career has so as I look

this social career has so as I look

this social career has so as I look around the room I encourage you to ask

around the room I encourage you to ask

around the room I encourage you to ask yourself what kind of social career

yourself what kind of social career

yourself what kind of social career alongside your business career

alongside your business career

alongside your business career could change the course of your life

could change the course of your life

could change the course of your life what kind of new discoveries could get

what kind of new discoveries could get

what kind of new discoveries could get you closer to your own second birth

you closer to your own second birth

you closer to your own second birth finding an L cell would not only benefit

finding an L cell would not only benefit

finding an L cell would not only benefit society but may very well be the key to

society but may very well be the key to

society but may very well be the key to discover and unleash your own true

discover and unleash your own true

discover and unleash your own true potential thank you

”

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