
fear of regret we all have it we can all feel it especially today in the era of
feel it especially today in the era of
feel it especially today in the era of endless possibilities for more the fear
endless possibilities for more the fear
endless possibilities for more the fear of missing out is one of the greatest
of missing out is one of the greatest
of missing out is one of the greatest phenomena of our time we don’t want to
phenomena of our time we don’t want to
phenomena of our time we don’t want to miss anything
miss anything
miss anything not an event not a post on Facebook
not an event not a post on Facebook
not an event not a post on Facebook nothing but when it comes to bigger
nothing but when it comes to bigger
nothing but when it comes to bigger things such as our Khalil and our
things such as our Khalil and our
things such as our Khalil and our self-realization there is a much greater
self-realization there is a much greater
self-realization there is a much greater fear many of us share sitting back in an
fear many of us share sitting back in an
fear many of us share sitting back in an old age and feeling as if we missed our
old age and feeling as if we missed our
old age and feeling as if we missed our opportunity as if we didn’t live up to a
opportunity as if we didn’t live up to a
opportunity as if we didn’t live up to a full potential for me this is an
full potential for me this is an
full potential for me this is an unbearable thought a famous rabbi offers
unbearable thought a famous rabbi offers
unbearable thought a famous rabbi offers an inspiring thought on the two birds
an inspiring thought on the two birds
an inspiring thought on the two birds we all have every person is born twice
we all have every person is born twice
we all have every person is born twice he says once by others one by himself
he says once by others one by himself
he says once by others one by himself one is the exit from his mother’s womb
one is the exit from his mother’s womb
one is the exit from his mother’s womb his physical birth while the other is
his physical birth while the other is
his physical birth while the other is the revelation of his essence the
the revelation of his essence the
the revelation of his essence the revelation of our essence our meaning in
revelation of our essence our meaning in
revelation of our essence our meaning in life is equivalent to our second birth
life is equivalent to our second birth
life is equivalent to our second birth but how can we find what is our true
but how can we find what is our true
but how can we find what is our true essence how can we create our own second
essence how can we create our own second
essence how can we create our own second birth and what happens if he doesn’t
birth and what happens if he doesn’t
birth and what happens if he doesn’t reveal to us during a lifetime
reveal to us during a lifetime
reveal to us during a lifetime these were the questions I ask myself 10
these were the questions I ask myself 10
these were the questions I ask myself 10 years ago when I had just graduated from
years ago when I had just graduated from
years ago when I had just graduated from university and like 80% of my generation
university and like 80% of my generation
university and like 80% of my generation didn’t have the faintest idea of what I
didn’t have the faintest idea of what I
didn’t have the faintest idea of what I wanted to do with my life I started
wanted to do with my life I started
wanted to do with my life I started working for a great company back then
working for a great company back then
working for a great company back then but first soon came to realize that
but first soon came to realize that
but first soon came to realize that doing just one thing no matter how great
doing just one thing no matter how great
doing just one thing no matter how great it is is simply not enough
it is is simply not enough
it is is simply not enough I need more experiences I need a broader
I need more experiences I need a broader
I need more experiences I need a broader perspective one path is limiting my
perspective one path is limiting my
perspective one path is limiting my ability to explore my true potential and
ability to explore my true potential and
ability to explore my true potential and then I thought to myself what if I could
then I thought to myself what if I could
then I thought to myself what if I could build on my spare time another career
build on my spare time another career
build on my spare time another career some sort of an exploration career that
some sort of an exploration career that
some sort of an exploration career that will allow me to taste and experience
will allow me to taste and experience
will allow me to taste and experience some other things that interests me that
some other things that interests me that
some other things that interests me that will allow me to discover new areas of
will allow me to discover new areas of
will allow me to discover new areas of interests and new opportunities
interests and new opportunities
interests and new opportunities possibilities I didn’t get to pursue on
possibilities I didn’t get to pursue on
possibilities I didn’t get to pursue on my day to day job I didn’t quite know
my day to day job I didn’t quite know
my day to day job I didn’t quite know how this exploration carry is actually
how this exploration carry is actually
how this exploration carry is actually going to work but it intrigued me enough
going to work but it intrigued me enough
going to work but it intrigued me enough to start anyway along with one of my
to start anyway along with one of my
to start anyway along with one of my best friends Alec fools who also sit
best friends Alec fools who also sit
best friends Alec fools who also sit here today we started to build it
here today we started to build it
here today we started to build it the basic idea we had was to dedicate
the basic idea we had was to dedicate
the basic idea we had was to dedicate few hours a week in order to discover
few hours a week in order to discover
few hours a week in order to discover and develop three important dimensions
and develop three important dimensions
and develop three important dimensions the first one is personal perspective we
the first one is personal perspective we
the first one is personal perspective we wanted to explore we wanted to
wanted to explore we wanted to
wanted to explore we wanted to experiment completely new domains
experiment completely new domains
experiment completely new domains completely new areas of interests kind
completely new areas of interests kind
completely new areas of interests kind of like trying a new job without
of like trying a new job without
of like trying a new job without quitting the old one the next one the
quitting the old one the next one the
quitting the old one the next one the next dimension is the professional one
next dimension is the professional one
next dimension is the professional one we wanted to diversify our network and
we wanted to diversify our network and
we wanted to diversify our network and build new skills and new capabilities we
build new skills and new capabilities we
build new skills and new capabilities we didn’t get to do on a day-to-day job and
didn’t get to do on a day-to-day job and
didn’t get to do on a day-to-day job and the third dimension is also the twist
the third dimension is also the twist
the third dimension is also the twist the social dimension we thought that if
the social dimension we thought that if
the social dimension we thought that if we were already doing something let’s do
we were already doing something let’s do
we were already doing something let’s do something that actually matters to us
something that actually matters to us
something that actually matters to us let’s accelerate ourselves to
let’s accelerate ourselves to
let’s accelerate ourselves to accelerating our community we then
accelerating our community we then
accelerating our community we then started to reach out to nonprofits and
started to reach out to nonprofits and
started to reach out to nonprofits and ask them hey do need some help
ask them hey do need some help
ask them hey do need some help we went to small businesses in the
we went to small businesses in the
we went to small businesses in the toughest neighborhoods in our community
toughest neighborhoods in our community
toughest neighborhoods in our community and asked them what kind of help we
and asked them what kind of help we
and asked them what kind of help we might be able to provide you they
might be able to provide you they
might be able to provide you they thought we were nuts
thought we were nuts
thought we were nuts however they liked the idea soon after
however they liked the idea soon after
however they liked the idea soon after we started working with both small
we started working with both small
we started working with both small businesses and nonprofits helping them
businesses and nonprofits helping them
businesses and nonprofits helping them doing just one thing grow dramatically
doing just one thing grow dramatically
doing just one thing grow dramatically so how does it really work meet a Manny
so how does it really work meet a Manny
so how does it really work meet a Manny Ezra natty a Manny is a 24 years old
Ezra natty a Manny is a 24 years old
Ezra natty a Manny is a 24 years old business owner from the city of LOD
business owner from the city of LOD
business owner from the city of LOD since the early age of 14 a man who ran
since the early age of 14 a man who ran
since the early age of 14 a man who ran a tiny nail salon from her own bedroom
a tiny nail salon from her own bedroom
a tiny nail salon from her own bedroom 10 years later she came to us with a
10 years later she came to us with a
10 years later she came to us with a dream she told us I want to take my home
dream she told us I want to take my home
dream she told us I want to take my home business and turn it into real beauty
business and turn it into real beauty
business and turn it into real beauty salon in the real world but I have no
salon in the real world but I have no
salon in the real world but I have no idea how to do that
idea how to do that
idea how to do that we then assemble the team of four
we then assemble the team of four
we then assemble the team of four talented young professionals who came
talented young professionals who came
talented young professionals who came from leading companies in the Israeli
from leading companies in the Israeli
from leading companies in the Israeli business community with only one mission
business community with only one mission
business community with only one mission helping a money get there the rules for
helping a money get there the rules for
helping a money get there the rules for the team were simple
the team were simple
the team were simple each team member invest five hours a
each team member invest five hours a
each team member invest five hours a week on the spare time team members are
week on the spare time team members are
week on the spare time team members are not expected to work on their area of
not expected to work on their area of
not expected to work on their area of expertise on the contrary if you’re an
expertise on the contrary if you’re an
expertise on the contrary if you’re an economist the last thing we want you to
economist the last thing we want you to
economist the last thing we want you to do is finance you have enough of that at
do is finance you have enough of that at
do is finance you have enough of that at work instead we will offer encourage and
work instead we will offer encourage and
work instead we will offer encourage and train you to work on other professional
train you to work on other professional
train you to work on other professional domains you wish to experience marketing
domains you wish to experience marketing
domains you wish to experience marketing operations business development anything
operations business development anything
operations business development anything that is interesting to you and is needed
that is interesting to you and is needed
that is interesting to you and is needed in the project and lastly training team
in the project and lastly training team
in the project and lastly training team members get top-notch training from our
members get top-notch training from our
members get top-notch training from our network of professional experts from
network of professional experts from
network of professional experts from McKinsey
McKinsey
McKinsey from Google in order to enable them to
from Google in order to enable them to
from Google in order to enable them to provide high-end products to the
provide high-end products to the
provide high-end products to the nonprofits and the small businesses so
nonprofits and the small businesses so
nonprofits and the small businesses so with that setting we were good to go for
with that setting we were good to go for
with that setting we were good to go for 3 months and with the scope of 250 hours
3 months and with the scope of 250 hours
3 months and with the scope of 250 hours these talented people became a manís
these talented people became a manís
these talented people became a manís business development team not as mentors
business development team not as mentors
business development team not as mentors but as a genuine part of our team they
but as a genuine part of our team they
but as a genuine part of our team they were there to get things done together
were there to get things done together
were there to get things done together with the money they reached out to
with the money they reached out to
with the money they reached out to customers and explore their needs they
customers and explore their needs they
customers and explore their needs they did a benchmark analysis and built an
did a benchmark analysis and built an
did a benchmark analysis and built an expansion model that was suited
expansion model that was suited
expansion model that was suited specifically for our money they built a
specifically for our money they built a
specifically for our money they built a financial model and a set of tools to
financial model and a set of tools to
financial model and a set of tools to manage the day-to-day business and they
manage the day-to-day business and they
manage the day-to-day business and they even built the very first logo of a
even built the very first logo of a
even built the very first logo of a manís business six months after the
manís business six months after the
manís business six months after the project a mani turned her dream into
project a mani turned her dream into
project a mani turned her dream into reality she established a beauty salon
reality she established a beauty salon
reality she established a beauty salon in the center of LOD
in the center of LOD
in the center of LOD she hired two employees and she is
she hired two employees and she is
she hired two employees and she is already increased her revenues by 40%
already increased her revenues by 40%
already increased her revenues by 40% this is how it looked on the day it was
this is how it looked on the day it was
this is how it looked on the day it was launched a logo comes to life a very
launched a logo comes to life a very
launched a logo comes to life a very exciting moment for a money now for a
exciting moment for a money now for a
exciting moment for a money now for a money that was a great value in this
money that was a great value in this
money that was a great value in this process which was by the way completely
process which was by the way completely
process which was by the way completely free of charge no doubt so the team I
free of charge no doubt so the team I
free of charge no doubt so the team I believe it was even more valuable to
believe it was even more valuable to
believe it was even more valuable to them how come
them how come
them how come first they all got to open their mind
first they all got to open their mind
first they all got to open their mind and broaden their perspective they got
and broaden their perspective they got
and broaden their perspective they got to taste and experience completely new
to taste and experience completely new
to taste and experience completely new domains completely new flavors it
domains completely new flavors it
domains completely new flavors it allowed them for the first time to gain
allowed them for the first time to gain
allowed them for the first time to gain more control over the endless question
more control over the endless question
more control over the endless question of what if what else is out there for me
of what if what else is out there for me
of what if what else is out there for me what else am i attracted to well this is
what else am i attracted to well this is
what else am i attracted to well this is how you find out we just try it on the
how you find out we just try it on the
how you find out we just try it on the professional note they all learned how
professional note they all learned how
professional note they all learned how to scale a business in real life and
to scale a business in real life and
to scale a business in real life and from the inside while getting the right
from the inside while getting the right
from the inside while getting the right training and making valuable connections
training and making valuable connections
training and making valuable connections with their teammates diversifying their
with their teammates diversifying their
with their teammates diversifying their network and on the social aspect well
network and on the social aspect well
network and on the social aspect well they did all that for someone who really
they did all that for someone who really
they did all that for someone who really needed that they made really impact and
needed that they made really impact and
needed that they made really impact and here’s the best thing about all that
here’s the best thing about all that
here’s the best thing about all that they didn’t have to give up on anything
they didn’t have to give up on anything
they didn’t have to give up on anything in order to do this project they still
in order to do this project they still
in order to do this project they still had their great jobs right but they also
had their great jobs right but they also
had their great jobs right but they also had that under the radar path that
had that under the radar path that
had that under the radar path that completed and leveraged their growth
completed and leveraged their growth
completed and leveraged their growth while enabling them to not miss out on
while enabling them to not miss out on
while enabling them to not miss out on anything one thing that really surprised
anything one thing that really surprised
anything one thing that really surprised us was to find that many of the team
us was to find that many of the team
us was to find that many of the team members invested even more than five
members invested even more than five
members invested even more than five hours a week which was quite a lot to
hours a week which was quite a lot to
hours a week which was quite a lot to begin with how come well it turned out
begin with how come well it turned out
begin with how come well it turned out that people don’t really count hours
that people don’t really count hours
that people don’t really count hours they count value and when you do
they count value and when you do
they count value and when you do something that is really valuable to you
something that is really valuable to you
something that is really valuable to you it gets to the top of your priorities
it gets to the top of your priorities
it gets to the top of your priorities you want to make the time to pursue it
you want to make the time to pursue it
you want to make the time to pursue it after several successful projects it
after several successful projects it
after several successful projects it became clear to us that we needed to
became clear to us that we needed to
became clear to us that we needed to establish a platform in order to allow
establish a platform in order to allow
establish a platform in order to allow many more people to join us
many more people to join us
many more people to join us but wait before we establish a platform
but wait before we establish a platform
but wait before we establish a platform what is it that really do how should we
what is it that really do how should we
what is it that really do how should we describe this new activity we looked
describe this new activity we looked
describe this new activity we looked around and couldn’t find any definition
around and couldn’t find any definition
around and couldn’t find any definition that would even come close to describe
that would even come close to describe
that would even come close to describe what we actually did it was time for a
what we actually did it was time for a
what we actually did it was time for a new definition we then for the first
new definition we then for the first
new definition we then for the first time coined the phrase social career a
time coined the phrase social career a
time coined the phrase social career a social career is a combination of social
social career is a combination of social
social career is a combination of social activity and Career Development you see
activity and Career Development you see
activity and Career Development you see up until today we used to think of it as
up until today we used to think of it as
up until today we used to think of it as a zero-sum game
a zero-sum game
a zero-sum game we either develop our career or we
we either develop our career or we
we either develop our career or we contribute to society to different hats
contribute to society to different hats
contribute to society to different hats well not anymore
well not anymore
well not anymore with the social career mode as the exact
with the social career mode as the exact
with the social career mode as the exact opposite happens we develop ourselves
opposite happens we develop ourselves
opposite happens we develop ourselves through developing our community we
through developing our community we
through developing our community we harness the basic human thirst for self
harness the basic human thirst for self
harness the basic human thirst for self growth to drive social growth the social
growth to drive social growth the social
growth to drive social growth the social career is not a one-time gig it’s
career is not a one-time gig it’s
career is not a one-time gig it’s something we develop for the long term
something we develop for the long term
something we develop for the long term knowing that our self growth is a never
knowing that our self growth is a never
knowing that our self growth is a never ending mission and you don’t just build
ending mission and you don’t just build
ending mission and you don’t just build a social career by itself you build a
a social career by itself you build a
a social career by itself you build a social career alongside your business
social career alongside your business
social career alongside your business career one leverages the other this is
career one leverages the other this is
career one leverages the other this is how it looks in our CV the social career
how it looks in our CV the social career
how it looks in our CV the social career is an integral part of our professional
is an integral part of our professional
is an integral part of our professional experience side by side and equal to our
experience side by side and equal to our
experience side by side and equal to our business career this is my resume by the
business career this is my resume by the
business career this is my resume by the way my real resume it’s part of who we
way my real resume it’s part of who we
way my real resume it’s part of who we are and what we bring to the table it’s
are and what we bring to the table it’s
are and what we bring to the table it’s part of our enhanced professional skills
part of our enhanced professional skills
part of our enhanced professional skills capabilities and network we believe that
capabilities and network we believe that
capabilities and network we believe that 10 years from now this could become the
10 years from now this could become the
10 years from now this could become the standout of all cities in many ways this
standout of all cities in many ways this
standout of all cities in many ways this represents the next generation career
represents the next generation career
represents the next generation career the next generation managers the next
the next generation managers the next
the next generation managers the next generation leaders this is how the
generation leaders this is how the
generation leaders this is how the generation who doesn’t want to miss out
generation who doesn’t want to miss out
generation who doesn’t want to miss out on anything
on anything
on anything looks like and we can already see the
looks like and we can already see the
looks like and we can already see the signs of the great need people have in
signs of the great need people have in
signs of the great need people have in doing more than just one thing in their
doing more than just one thing in their
doing more than just one thing in their career when we first launched our
career when we first launched our
career when we first launched our platform action in three years ago we
platform action in three years ago we
platform action in three years ago we wanted to find 50 participants to our
wanted to find 50 participants to our
wanted to find 50 participants to our program we sent out an invitation to
program we sent out an invitation to
program we sent out an invitation to apply and what happened next really
apply and what happened next really
apply and what happened next really surprised us in less than a week we got
surprised us in less than a week we got
surprised us in less than a week we got more than 400 applications there was an
more than 400 applications there was an
more than 400 applications there was an unbelievable demand to take part in this
unbelievable demand to take part in this
unbelievable demand to take part in this platform before anybody even knew who we
platform before anybody even knew who we
platform before anybody even knew who we were and that demand is where our story
were and that demand is where our story
were and that demand is where our story becomes even more interesting because
becomes even more interesting because
becomes even more interesting because when we help one business like a money
when we help one business like a money
when we help one business like a money thrive we can change a family when we
thrive we can change a family when we
thrive we can change a family when we help five businesses thrive we can
help five businesses thrive we can
help five businesses thrive we can change a neighborhood but when we help
change a neighborhood but when we help
change a neighborhood but when we help 50 businesses thrive in one city we
50 businesses thrive in one city we
50 businesses thrive in one city we start to change a city in every possible
start to change a city in every possible
start to change a city in every possible way in the local workforce in
way in the local workforce in
way in the local workforce in productivity in
productivity in
productivity in purchasing power in everything this is
purchasing power in everything this is
purchasing power in everything this is how we hope to boost cities and
how we hope to boost cities and
how we hope to boost cities and communities in Israel and around the
communities in Israel and around the
communities in Israel and around the world in fact according to the World
world in fact according to the World
world in fact according to the World Bank ninety-five percent of all
Bank ninety-five percent of all
Bank ninety-five percent of all businesses are small businesses 95
businesses are small businesses 95
businesses are small businesses 95 percent in the US the number climbs even
percent in the US the number climbs even
percent in the US the number climbs even higher to 98 percent can you guess
higher to 98 percent can you guess
higher to 98 percent can you guess what’s the number in Israel 99.5% of all
what’s the number in Israel 99.5% of all
what’s the number in Israel 99.5% of all businesses in Israel are small
businesses in Israel are small
businesses in Israel are small businesses this is the basis of our
businesses this is the basis of our
businesses this is the basis of our economy so there are practically endless
economy so there are practically endless
economy so there are practically endless unmet needs out there for small
unmet needs out there for small
unmet needs out there for small businesses and we already saw that
businesses and we already saw that
businesses and we already saw that there’s a great need also for young
there’s a great need also for young
there’s a great need also for young professionals who want to accelerate the
professionals who want to accelerate the
professionals who want to accelerate the career so what would happen if we all
career so what would happen if we all
career so what would happen if we all had a social career alongside our
had a social career alongside our
had a social career alongside our business career how many unmet needs
business career how many unmet needs
business career how many unmet needs would we have them addressed in Israel
would we have them addressed in Israel
would we have them addressed in Israel alone we have more than 200 thousand
alone we have more than 200 thousand
alone we have more than 200 thousand young professionals in the business
young professionals in the business
young professionals in the business community it’s only half of them built a
community it’s only half of them built a
community it’s only half of them built a social career alongside their business
social career alongside their business
social career alongside their business career we would have 10 million hours to
career we would have 10 million hours to
career we would have 10 million hours to invest in our community
invest in our community
invest in our community 10 million hours that means 40 thousand
10 million hours that means 40 thousand
10 million hours that means 40 thousand small businesses like a manís thriving
small businesses like a manís thriving
small businesses like a manís thriving each year this has the power to change
each year this has the power to change
each year this has the power to change the entire ecosystem of our business
the entire ecosystem of our business
the entire ecosystem of our business community we have the power to turn
community we have the power to turn
community we have the power to turn cities into small cities while turning
cities into small cities while turning
cities into small cities while turning ourselves into a better smarter version
ourselves into a better smarter version
ourselves into a better smarter version of who we are for the past decade the
of who we are for the past decade the
of who we are for the past decade the social career has changed the course of
social career has changed the course of
social career has changed the course of my life it opened me up to new doors and
my life it opened me up to new doors and
my life it opened me up to new doors and never even knew existed I took part in
never even knew existed I took part in
never even knew existed I took part in so many projects I learned so many new
so many projects I learned so many new
so many projects I learned so many new things I met so many great people I
things I met so many great people I
things I met so many great people I established a nonprofit organization and
established a nonprofit organization and
established a nonprofit organization and I’m standing here today on Ted speaking
I’m standing here today on Ted speaking
I’m standing here today on Ted speaking about it and it all happened and still
about it and it all happened and still
about it and it all happened and still happening on my spare time alongside my
happening on my spare time alongside my
happening on my spare time alongside my day to day job this is the kind of power
day to day job this is the kind of power
day to day job this is the kind of power this social career has so as I look
this social career has so as I look
this social career has so as I look around the room I encourage you to ask
around the room I encourage you to ask
around the room I encourage you to ask yourself what kind of social career
yourself what kind of social career
yourself what kind of social career alongside your business career
alongside your business career
alongside your business career could change the course of your life
could change the course of your life
could change the course of your life what kind of new discoveries could get
what kind of new discoveries could get
what kind of new discoveries could get you closer to your own second birth
you closer to your own second birth
you closer to your own second birth finding an L cell would not only benefit
finding an L cell would not only benefit
finding an L cell would not only benefit society but may very well be the key to
society but may very well be the key to
society but may very well be the key to discover and unleash your own true
discover and unleash your own true
discover and unleash your own true potential thank you
”
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