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The Habit of Making Value | Doug Melton | TEDxWichitaStateUniversity


you know coming to Wichita State

you know coming to Wichita State University is coming home and in 1987 30

University is coming home and in 1987 30

University is coming home and in 1987 30 years ago I walked across a graduation

years ago I walked across a graduation

years ago I walked across a graduation stage a ceremony

stage a ceremony

stage a ceremony you know it’s an actually it’s an

you know it’s an actually it’s an

you know it’s an actually it’s an awkward walk you’ve got this goofy gown

awkward walk you’ve got this goofy gown

awkward walk you’ve got this goofy gown on you’ve got a silly hat I can say this

on you’ve got a silly hat I can say this

on you’ve got a silly hat I can say this I’m an educator and you’re trying to

I’m an educator and you’re trying to

I’m an educator and you’re trying to figure out how to use your hands so that

figure out how to use your hands so that

figure out how to use your hands so that you can accept your diploma and shake

you can accept your diploma and shake

you can accept your diploma and shake hands at the same time and actually that

hands at the same time and actually that

hands at the same time and actually that handshake is kind of weird because it

handshake is kind of weird because it

handshake is kind of weird because it pulls you along if you know what I mean

pulls you along if you know what I mean

pulls you along if you know what I mean it’s like a tug into the future this is

it’s like a tug into the future this is

it’s like a tug into the future this is going to happen in a couple weeks again

going to happen in a couple weeks again

going to happen in a couple weeks again this special occasion right and and

this special occasion right and and

this special occasion right and and those graduates are going to become

those graduates are going to become

those graduates are going to become change agents wherever they are they’re

change agents wherever they are they’re

change agents wherever they are they’re going to become change agents in their

going to become change agents in their

going to become change agents in their workplaces they’re going to be change

workplaces they’re going to be change

workplaces they’re going to be change agents in their communities in the state

agents in their communities in the state

agents in their communities in the state in the nation wherever they are in the

in the nation wherever they are in the

in the nation wherever they are in the globe and they can only do this with the

globe and they can only do this with the

globe and they can only do this with the help and preparation of the faculty and

help and preparation of the faculty and

help and preparation of the faculty and staff with the love and support perhaps

staff with the love and support perhaps

staff with the love and support perhaps of a family with their own initiative

of a family with their own initiative

of a family with their own initiative and their hard work ethic and just good

and their hard work ethic and just good

and their hard work ethic and just good luck and maybe the grace of God how else

luck and maybe the grace of God how else

luck and maybe the grace of God how else could a long haired wait just use your

could a long haired wait just use your

could a long haired wait just use your imagination how else could a long haired

imagination how else could a long haired

imagination how else could a long haired kid from the east side actually ever

kid from the east side actually ever

kid from the east side actually ever become a change agent well I think the

become a change agent well I think the

become a change agent well I think the room is full of them let me explain a

room is full of them let me explain a

room is full of them let me explain a little bit more I think there’s a lesson

little bit more I think there’s a lesson

little bit more I think there’s a lesson my path has been engineering there’s a

my path has been engineering there’s a

my path has been engineering there’s a lesson I can share that should be true

lesson I can share that should be true

lesson I can share that should be true for every vocation for every discipline

for every vocation for every discipline

for every vocation for every discipline it’s this catch this the most prolific

it’s this catch this the most prolific

it’s this catch this the most prolific change agents in the modern world are

change agents in the modern world are

change agents in the modern world are those that can think deeply

those that can think deeply

those that can think deeply about the relationship of value and

about the relationship of value and

about the relationship of value and design it’s a long sentence so let it

design it’s a long sentence so let it

design it’s a long sentence so let it soak in value and design actually let’s

soak in value and design actually let’s

soak in value and design actually let’s do an exercise to help so we’re going to

do an exercise to help so we’re going to

do an exercise to help so we’re going to do an exercise that will borrow from

do an exercise that will borrow from

do an exercise that will borrow from social media actually so we have the

social media actually so we have the

social media actually so we have the thumbs before social media add them so

thumbs before social media add them so

thumbs before social media add them so but we’re going to an exercise where I

but we’re going to an exercise where I

but we’re going to an exercise where I will show you six pictures and I’m going

will show you six pictures and I’m going

will show you six pictures and I’m going to ask you to make a snap judgment so

to ask you to make a snap judgment so

to ask you to make a snap judgment so you’ll make a snap judgment on is this

you’ll make a snap judgment on is this

you’ll make a snap judgment on is this valuable or not valuable and then we’ll

valuable or not valuable and then we’ll

valuable or not valuable and then we’ll take the same picture and I’ll ask you

take the same picture and I’ll ask you

take the same picture and I’ll ask you what about the design good bad

what about the design good bad

what about the design good bad hopefully this illuminates I’m cheeky I

hopefully this illuminates I’m cheeky I

hopefully this illuminates I’m cheeky I know

know

know hopefully this illuminates something

hopefully this illuminates something

hopefully this illuminates something about the relationship between value and

about the relationship between value and

about the relationship between value and design this is our first subject all

design this is our first subject all

design this is our first subject all right so get your analog voting machines

right so get your analog voting machines

right so get your analog voting machines ready and decide what about value thumbs

ready and decide what about value thumbs

ready and decide what about value thumbs up or thumbs down extend it make it

up or thumbs down extend it make it

up or thumbs down extend it make it happen now look at your neighbor this is

happen now look at your neighbor this is

happen now look at your neighbor this is the point of social media isn’t it okay

the point of social media isn’t it okay

the point of social media isn’t it okay so I’m looking for thumbs up thumbs down

so I’m looking for thumbs up thumbs down

so I’m looking for thumbs up thumbs down I see a mix let’s talk about the design

I see a mix let’s talk about the design

I see a mix let’s talk about the design okay all right I love to see the mix so

okay all right I love to see the mix so

okay all right I love to see the mix so did anybody think about LED lighting

did anybody think about LED lighting

did anybody think about LED lighting well how does LED affect value does it

well how does LED affect value does it

well how does LED affect value does it affect the design let’s take the next

affect the design let’s take the next

affect the design let’s take the next example the wonderful old pencil

example the wonderful old pencil

example the wonderful old pencil sharpener okay let’s get ready get your

sharpener okay let’s get ready get your

sharpener okay let’s get ready get your voting machines value all wonderful mix

voting machines value all wonderful mix

voting machines value all wonderful mix ice it looks like a lot of people are

ice it looks like a lot of people are

ice it looks like a lot of people are still using pencils there’s a lot of

still using pencils there’s a lot of

still using pencils there’s a lot of pencil sharpening going on here

pencil sharpening going on here

pencil sharpening going on here what about design those planetary gears

what about design those planetary gears

what about design those planetary gears that the spiral cutting okay a lot of

that the spiral cutting okay a lot of

that the spiral cutting okay a lot of thumbs up I still see it’s a bunch of

thumbs up I still see it’s a bunch of

thumbs up I still see it’s a bunch of Millennials in the house that just

Millennials in the house that just

Millennials in the house that just hipsters that love this stuff

let’s take the next one how about a mini

let’s take the next one how about a mini what do you think about value let’s see

what do you think about value let’s see

what do you think about value let’s see it oh it’s wonderful to see the mix what

it oh it’s wonderful to see the mix what

it oh it’s wonderful to see the mix what about design alright those of you who

about design alright those of you who

about design alright those of you who still have your thumbs up do not carry

still have your thumbs up do not carry

still have your thumbs up do not carry much luggage this one’s a little bit

much luggage this one’s a little bit

much luggage this one’s a little bit harder this is the Golden Gate Bridge in

harder this is the Golden Gate Bridge in

harder this is the Golden Gate Bridge in San Francisco in today’s dollars the

San Francisco in today’s dollars the

San Francisco in today’s dollars the cost is 1.5 billion it’s a little bit

cost is 1.5 billion it’s a little bit

cost is 1.5 billion it’s a little bit harder what do you think about value

harder what do you think about value

harder what do you think about value make a snap judgment how complicated is

make a snap judgment how complicated is

make a snap judgment how complicated is the value proposition for something like

the value proposition for something like

the value proposition for something like this very complicated

this very complicated

this very complicated how about design what do you think of

how about design what do you think of

how about design what do you think of okay pretty unanimous all right now I

okay pretty unanimous all right now I

okay pretty unanimous all right now I want to show you one more where value

want to show you one more where value

want to show you one more where value and cost may differ

and cost may differ

and cost may differ hopefully that example kind of pointed

hopefully that example kind of pointed

hopefully that example kind of pointed that out here’s another one where value

that out here’s another one where value

that out here’s another one where value and cost differ what about that blood

and cost differ what about that blood

and cost differ what about that blood glucose meter all right let’s see it

glucose meter all right let’s see it

glucose meter all right let’s see it value looks pretty unanimous what about

value looks pretty unanimous what about

value looks pretty unanimous what about design just based on what you see mobile

design just based on what you see mobile

design just based on what you see mobile okay you ready for the punchline now

okay you ready for the punchline now

okay you ready for the punchline now here’s the punchline let’s take your

here’s the punchline let’s take your

here’s the punchline let’s take your degree maybe you are pursuing a degree

degree maybe you are pursuing a degree

degree maybe you are pursuing a degree maybe you have thoughts of a degree

maybe you have thoughts of a degree

maybe you have thoughts of a degree let’s take that degree and I want you to

let’s take that degree and I want you to

let’s take that degree and I want you to assess value this is the darkened room I

assess value this is the darkened room I

assess value this is the darkened room I know we’re at a university but you can

know we’re at a university but you can

know we’re at a university but you can vote however you want nobody’s going to

vote however you want nobody’s going to

vote however you want nobody’s going to see you I will see you okay it’s a mix

see you I will see you okay it’s a mix

see you I will see you okay it’s a mix what about the design of that program of

what about the design of that program of

what about the design of that program of study and oh my

study and oh my

study and oh my I will not report out the results here

I will not report out the results here

I will not report out the results here well this was the dilemma of a student I

well this was the dilemma of a student I

well this was the dilemma of a student I came out of my faculty office I found

came out of my faculty office I found

came out of my faculty office I found been sitting on the floor he let me give

been sitting on the floor he let me give

been sitting on the floor he let me give you a description Ben’s got flannel

you a description Ben’s got flannel

you a description Ben’s got flannel shirt covered with a canvas jacket

shirt covered with a canvas jacket

shirt covered with a canvas jacket he’s got a I got it unbuttoned to show

he’s got a I got it unbuttoned to show

he’s got a I got it unbuttoned to show you this

you this

you this he’s got a stocking cap on his head that

he’s got a stocking cap on his head that

he’s got a stocking cap on his head that is huge the picture does not do it

is huge the picture does not do it

is huge the picture does not do it justice

justice

justice it’s absolutely here just like your

it’s absolutely here just like your

it’s absolutely here just like your grandmother’s shawl the top his head and

grandmother’s shawl the top his head and

grandmother’s shawl the top his head and he looks up and offers an explanation my

he looks up and offers an explanation my

he looks up and offers an explanation my girlfriend mitad it for me okay I get it

girlfriend mitad it for me okay I get it

girlfriend mitad it for me okay I get it you wear it right and but he goes on and

you wear it right and but he goes on and

you wear it right and but he goes on and says dr. Milton

says dr. Milton

says dr. Milton I am disillusioned with engineering I am

I am disillusioned with engineering I am

I am disillusioned with engineering I am discouraged by my education Wow

discouraged by my education Wow

discouraged by my education Wow those are heavy words so I wanted to

those are heavy words so I wanted to

those are heavy words so I wanted to investigate this but let me tell you a

investigate this but let me tell you a

investigate this but let me tell you a little bit more about Ben I met Ben

little bit more about Ben I met Ben

little bit more about Ben I met Ben early on in his academic career because

early on in his academic career because

early on in his academic career because I asked him I saw him as a student I

I asked him I saw him as a student I

I asked him I saw him as a student I asked him why do you bicycle in the snow

asked him why do you bicycle in the snow

asked him why do you bicycle in the snow Ben bicycle to and from his mother’s

Ben bicycle to and from his mother’s

Ben bicycle to and from his mother’s house probably about 12 miles because it

house probably about 12 miles because it

house probably about 12 miles because it was the same route I took about 12 miles

was the same route I took about 12 miles

was the same route I took about 12 miles I knew that and and so he would bicycle

I knew that and and so he would bicycle

I knew that and and so he would bicycle back and forth why to reduce his carbon

back and forth why to reduce his carbon

back and forth why to reduce his carbon footprint okay little insight into Ben

footprint okay little insight into Ben

footprint okay little insight into Ben right so he’s discouraged he decides to

right so he’s discouraged he decides to

right so he’s discouraged he decides to take a year off so his coming back to my

take a year off so his coming back to my

take a year off so his coming back to my office was after a year hiatus

office was after a year hiatus

office was after a year hiatus he’s been gone he actually went out to

he’s been gone he actually went out to

he’s been gone he actually went out to California I find out bicycles around

California I find out bicycles around

California I find out bicycles around 400 miles no maybe it’s 4000 miles it’s

400 miles no maybe it’s 4000 miles it’s

400 miles no maybe it’s 4000 miles it’s a huge number of miles just trust me and

a huge number of miles just trust me and

a huge number of miles just trust me and I’ve always believed Ben and so he’s

I’ve always believed Ben and so he’s

I’ve always believed Ben and so he’s biked all over the place and while he’s

biked all over the place and while he’s

biked all over the place and while he’s been doing that I have the privilege of

been doing that I have the privilege of

been doing that I have the privilege of going through a workshop that a

going through a workshop that a

going through a workshop that a foundation was putting on at my

foundation was putting on at my

foundation was putting on at my University in fact a whole set of

University in fact a whole set of

University in fact a whole set of colleagues were going through a workshop

colleagues were going through a workshop

colleagues were going through a workshop we were discussing not the technical

we were discussing not the technical

we were discussing not the technical part but how students think the mindset

part but how students think the mindset

part but how students think the mindset let me explain a little bit further

let me explain a little bit further

let me explain a little bit further there is the you piece and so the you

there is the you piece and so the you

there is the you piece and so the you piece is like your identity your beliefs

piece is like your identity your beliefs

piece is like your identity your beliefs your values and then if you look on the

your values and then if you look on the

your values and then if you look on the screen on the other side there is the

screen on the other side there is the

screen on the other side there is the skillset stuff that you apply you do

skillset stuff that you apply you do

skillset stuff that you apply you do things in the world but there’s

things in the world but there’s

things in the world but there’s something in between that in between

something in between that in between

something in between that in between piece is mindset it determines how you

piece is mindset it determines how you

piece is mindset it determines how you react to situations for example say

react to situations for example say

react to situations for example say there’s a challenge or a failure or you

there’s a challenge or a failure or you

there’s a challenge or a failure or you see an opportunity your mindset helps

see an opportunity your mindset helps

see an opportunity your mindset helps determine that if you don’t like the

determine that if you don’t like the

determine that if you don’t like the word mindset let me share three other

word mindset let me share three other

word mindset let me share three other words that are about equivalent

words that are about equivalent

words that are about equivalent dispositions attitudes and motivations

dispositions attitudes and motivations

dispositions attitudes and motivations pack those all up and you’ve got mindset

pack those all up and you’ve got mindset

pack those all up and you’ve got mindset okay you get the idea so you have to

okay you get the idea so you have to

okay you get the idea so you have to have mindset and skillset working

have mindset and skillset working

have mindset and skillset working together it’s kind of like having a

together it’s kind of like having a

together it’s kind of like having a tandem bike or maybe it’s kind of like

tandem bike or maybe it’s kind of like

tandem bike or maybe it’s kind of like saying skill set is the power mindset is

saying skill set is the power mindset is

saying skill set is the power mindset is provides the direction okay if you’re

provides the direction okay if you’re

provides the direction okay if you’re not hanging with me yet I want to give

not hanging with me yet I want to give

not hanging with me yet I want to give you a couple more examples let’s say

you a couple more examples let’s say

you a couple more examples let’s say there’s a surgeon and the surgeon you

there’s a surgeon and the surgeon you

there’s a surgeon and the surgeon you want to have great skills and they do

want to have great skills and they do

want to have great skills and they do they have wonderful skills valuable

they have wonderful skills valuable

they have wonderful skills valuable skills but how much more powerful are

skills but how much more powerful are

skills but how much more powerful are they if they have a mindset that is the

they if they have a mindset that is the

they if they have a mindset that is the care for the human condition you see

care for the human condition you see

care for the human condition you see that’s not a skill care for the human

that’s not a skill care for the human

that’s not a skill care for the human condition they will maximize their

condition they will maximize their

condition they will maximize their skills if they’re curious about new

skills if they’re curious about new

skills if they’re curious about new technologies that’s going to be great

technologies that’s going to be great

technologies that’s going to be great curiosity that’s not quite a skill is it

curiosity that’s not quite a skill is it

curiosity that’s not quite a skill is it okay so take a second example a police

okay so take a second example a police

okay so take a second example a police officer they are trained in the use of

officer they are trained in the use of

officer they are trained in the use of weapons they know how to drive they can

weapons they know how to drive they can

weapons they know how to drive they can communicate authoritative ly that’s all

communicate authoritative ly that’s all

communicate authoritative ly that’s all the training don’t you want them to have

the training don’t you want them to have

the training don’t you want them to have a mindset that is around Civic safety

a mindset that is around Civic safety

a mindset that is around Civic safety and rule of law you see what I mean

and rule of law you see what I mean

and rule of law you see what I mean that’s a mindset not a skill let’s take

that’s a mindset not a skill let’s take

that’s a mindset not a skill let’s take the punch line again what about an

the punch line again what about an

the punch line again what about an engineer now I’m talking to everybody in

engineer now I’m talking to everybody in

engineer now I’m talking to everybody in here but let’s take the case of

here but let’s take the case of

here but let’s take the case of engineering because that happens to be

engineering because that happens to be

engineering because that happens to be my background what as an educator what

my background what as an educator what

my background what as an educator what do you want the mindset to be

do you want the mindset to be

do you want the mindset to be the engineers are responsible for a lot

the engineers are responsible for a lot

the engineers are responsible for a lot of things that we call the stuff of

of things that we call the stuff of

of things that we call the stuff of human flourishing

human flourishing

human flourishing they create things they take resources

they create things they take resources

they create things they take resources and figure out how to scale it so it

and figure out how to scale it so it

and figure out how to scale it so it makes everything better easier faster

makes everything better easier faster

makes everything better easier faster cheaper so what do you want an

cheaper so what do you want an

cheaper so what do you want an engineer’s mindset to be it’s behind me

engineer’s mindset to be it’s behind me

engineer’s mindset to be it’s behind me actually it’s it’s about curiosity you

actually it’s it’s about curiosity you

actually it’s it’s about curiosity you want them to be curious about what’s

want them to be curious about what’s

want them to be curious about what’s coming next you want them to connect

coming next you want them to connect

coming next you want them to connect information together you want them to

information together you want them to

information together you want them to think about value and create and deliver

think about value and create and deliver

think about value and create and deliver value in fact those three things are the

value in fact those three things are the

value in fact those three things are the three C’s that’s what I’ve been working

three C’s that’s what I’ve been working

three C’s that’s what I’ve been working with a number of colleges and we have

with a number of colleges and we have

with a number of colleges and we have picked up those three C’s the theme of

picked up those three C’s the theme of

picked up those three C’s the theme of this conference this is the definition

this conference this is the definition

this conference this is the definition of an entrepreneurial mindset for us so

of an entrepreneurial mindset for us so

of an entrepreneurial mindset for us so the first one curiosity connections and

the first one curiosity connections and

the first one curiosity connections and creating value it’s wonderful to have

creating value it’s wonderful to have

creating value it’s wonderful to have this behind me I wish we had one of

this behind me I wish we had one of

this behind me I wish we had one of these mindset are you stuck with it is

these mindset are you stuck with it is

these mindset are you stuck with it is it your personality or can you change it

it your personality or can you change it

it your personality or can you change it a Stanford psychologist who studies

a Stanford psychologist who studies

a Stanford psychologist who studies mindset gave children puzzles she would

mindset gave children puzzles she would

mindset gave children puzzles she would give them a puzzle and this child would

give them a puzzle and this child would

give them a puzzle and this child would come in and solve the puzzle on the

come in and solve the puzzle on the

come in and solve the puzzle on the second visit she would give them a

second visit she would give them a

second visit she would give them a choice you can use you can do the same

choice you can use you can do the same

choice you can use you can do the same puzzle or you can do a different puzzle

puzzle or you can do a different puzzle

puzzle or you can do a different puzzle all right

all right

all right some would choose the same some would

some would choose the same some would

some would choose the same some would choose different she determined some

choose different she determined some

choose different she determined some mindset characteristics but you know the

mindset characteristics but you know the

mindset characteristics but you know the most important part of her work was that

most important part of her work was that

most important part of her work was that mindset can change it can change in

mindset can change it can change in

mindset can change it can change in context it can be changed by education

context it can be changed by education

context it can be changed by education it can be changed by your own intentions

it can be changed by your own intentions

it can be changed by your own intentions but if all those are working together

but if all those are working together

but if all those are working together your own intentions to exercise that

your own intentions to exercise that

your own intentions to exercise that mindset in a certain way you may need a

mindset in a certain way you may need a

mindset in a certain way you may need a spotter that’s pretty good our coach or

spotter that’s pretty good our coach or

spotter that’s pretty good our coach or a professor but this is all about

a professor but this is all about

a professor but this is all about exercising and developing a certain way

exercising and developing a certain way

exercising and developing a certain way of thinking a mindset that is that in

of thinking a mindset that is that in

of thinking a mindset that is that in between filter it’s back to been okay

between filter it’s back to been okay

between filter it’s back to been okay so I was in this workshop so I asked Ben

so I was in this workshop so I asked Ben

so I was in this workshop so I asked Ben a question that I had never asked an

a question that I had never asked an

a question that I had never asked an engineering student before in fact

engineering student before in fact

engineering student before in fact instead of a normal reaction to Ben he

instead of a normal reaction to Ben he

instead of a normal reaction to Ben he had to finish a few classes I could have

had to finish a few classes I could have

had to finish a few classes I could have just enrolled him in those classes and

just enrolled him in those classes and

just enrolled him in those classes and got him going but I said something asked

got him going but I said something asked

got him going but I said something asked him something different

him something different

him something different I said Ben forget about Electrical

I said Ben forget about Electrical

I said Ben forget about Electrical Engineering

Engineering

Engineering it’s like heresy forget about Electrical

it’s like heresy forget about Electrical

it’s like heresy forget about Electrical Engineering what you want to do that

Engineering what you want to do that

Engineering what you want to do that creates value for other people

creates value for other people

creates value for other people Ben got excited he started talking about

Ben got excited he started talking about

Ben got excited he started talking about hydroponics there’s fish in the bottom

hydroponics there’s fish in the bottom

hydroponics there’s fish in the bottom of this tank the fish create waste that

of this tank the fish create waste that

of this tank the fish create waste that gets pumped up in it it feeds lettuce

gets pumped up in it it feeds lettuce

gets pumped up in it it feeds lettuce and then that whole ecosystem becomes

and then that whole ecosystem becomes

and then that whole ecosystem becomes something that that I could not figure

something that that I could not figure

something that that I could not figure out how electrical engineering fit into

but because of this workshop I had other

but because of this workshop I had other colleagues that were thinking about

colleagues that were thinking about

colleagues that were thinking about creating value

creating value

creating value so I sent Ben over to the office of a

so I sent Ben over to the office of a

so I sent Ben over to the office of a young energetic chemistry professor she

young energetic chemistry professor she

young energetic chemistry professor she didn’t happen to be there so he waited

didn’t happen to be there so he waited

didn’t happen to be there so he waited outside he waited outside for half a day

outside he waited outside for half a day

outside he waited outside for half a day this part of the story is I just have to

this part of the story is I just have to

this part of the story is I just have to relate to you because I wasn’t there

relate to you because I wasn’t there

relate to you because I wasn’t there Ben was sitting down she’s walking back

Ben was sitting down she’s walking back

Ben was sitting down she’s walking back to her office Ben looks up and says dr.

to her office Ben looks up and says dr.

to her office Ben looks up and says dr. melton sent me she steps around him into

melton sent me she steps around him into

melton sent me she steps around him into her office closes the door and calls me

her office closes the door and calls me

her office closes the door and calls me this part I know and she says is this

this part I know and she says is this

this part I know and she says is this guy okay

guy okay

guy okay and I reply don’t worry about the

and I reply don’t worry about the

and I reply don’t worry about the stocking cap he’s got something you want

stocking cap he’s got something you want

stocking cap he’s got something you want to hear it happens that she was working

to hear it happens that she was working

to hear it happens that she was working with bio digesters bio digesters are a

with bio digesters bio digesters are a

with bio digesters bio digesters are a mechanism in which you produce methane

mechanism in which you produce methane

mechanism in which you produce methane from sewage waste field waste whatever

from sewage waste field waste whatever

from sewage waste field waste whatever you produce methane and methane can be

you produce methane and methane can be

you produce methane and methane can be used for energy sources that’s what she

used for energy sources that’s what she

used for energy sources that’s what she was working with it turns out the benz

was working with it turns out the benz

was working with it turns out the benz electronic knowledge in terms of data

electronic knowledge in terms of data

electronic knowledge in terms of data acquisition signal processing and

acquisition signal processing and

acquisition signal processing and controls could be applied what a match

controls could be applied what a match

controls could be applied what a match he found out how he could create value

he found out how he could create value

he found out how he could create value this just furthered his entrepreneurial

this just furthered his entrepreneurial

this just furthered his entrepreneurial mindset a little aside when I was on

mindset a little aside when I was on

mindset a little aside when I was on campus here I used to wear this button

campus here I used to wear this button

campus here I used to wear this button on my jean jacket I still have it I mean

on my jean jacket I still have it I mean

on my jean jacket I still have it I mean it literally is this button I know

it literally is this button I know

it literally is this button I know you’re thinking this is a desperate cry

you’re thinking this is a desperate cry

you’re thinking this is a desperate cry for help but it turns out there is

for help but it turns out there is

for help but it turns out there is actually a really good reason to love an

actually a really good reason to love an

actually a really good reason to love an engineer the reason one reason is that a

engineer the reason one reason is that a

engineer the reason one reason is that a Berkeley economist found that an

Berkeley economist found that an

Berkeley economist found that an engineer in a metropolitan community

engineer in a metropolitan community

engineer in a metropolitan community creates five additional jobs they are

creates five additional jobs they are

creates five additional jobs they are the highest multiplier that you can add

the highest multiplier that you can add

the highest multiplier that you can add to a community it’s because they create

to a community it’s because they create

to a community it’s because they create exported tradable goods and they they

exported tradable goods and they they

exported tradable goods and they they need to contribute to the jobs of a

need to contribute to the jobs of a

need to contribute to the jobs of a baker a grocer a doctor dentist a barber

baker a grocer a doctor dentist a barber

baker a grocer a doctor dentist a barber some some contribute to a barber so love

some some contribute to a barber so love

some some contribute to a barber so love an engineer even if it’s difficult it

an engineer even if it’s difficult it

an engineer even if it’s difficult it helps the neighborhood putting

helps the neighborhood putting

helps the neighborhood putting engineering together with this

engineering together with this

engineering together with this entrepreneurial mindset it’s not exactly

entrepreneurial mindset it’s not exactly

entrepreneurial mindset it’s not exactly a natural thing but the foundation for

a natural thing but the foundation for

a natural thing but the foundation for which I work has created this

which I work has created this

which I work has created this opportunity to do that and so we’re

opportunity to do that and so we’re

opportunity to do that and so we’re working with 28 at this time 28

working with 28 at this time 28

working with 28 at this time 28 different universities 3,500 engineering

different universities 3,500 engineering

different universities 3,500 engineering faculty members and we’re also including

faculty members and we’re also including

faculty members and we’re also including many other faculty members to educate

many other faculty members to educate

many other faculty members to educate 50,000 engineering students

50,000 engineering students

50,000 engineering students and it’s growing and you see in the

and it’s growing and you see in the

and it’s growing and you see in the middle red dot that WS you I’m pleased

middle red dot that WS you I’m pleased

middle red dot that WS you I’m pleased to say is part of this network this is a

to say is part of this network this is a

to say is part of this network this is a picture of Ben you want to hear the rest

picture of Ben you want to hear the rest

picture of Ben you want to hear the rest of the story

of the story

of the story all right so because of Ben’s work with

all right so because of Ben’s work with

all right so because of Ben’s work with this this bio digesters and a Swedish

this this bio digesters and a Swedish

this this bio digesters and a Swedish company turned out Brook took him to

company turned out Brook took him to

company turned out Brook took him to Sweden so he could see this on a large

Sweden so he could see this on a large

Sweden so he could see this on a large scale see how it works to even create

scale see how it works to even create

scale see how it works to even create more value he came back to his hometown

more value he came back to his hometown

more value he came back to his hometown Flint Michigan and built a bio digester

Flint Michigan and built a bio digester

Flint Michigan and built a bio digester with the municipality there which caught

with the municipality there which caught

with the municipality there which caught the interest of the king of Sweden who

the interest of the king of Sweden who

the interest of the king of Sweden who came to visit and see Ben’s project are

came to visit and see Ben’s project are

came to visit and see Ben’s project are you kidding me this is news Google isn’t

you kidding me this is news Google isn’t

you kidding me this is news Google isn’t weird crazy stuff happens when you

weird crazy stuff happens when you

weird crazy stuff happens when you create any value so what’s the takeaway

create any value so what’s the takeaway

create any value so what’s the takeaway the takeaway is that everybody in here

the takeaway is that everybody in here

the takeaway is that everybody in here is a change agent you can exercise that

is a change agent you can exercise that

is a change agent you can exercise that this may seem silly to you but it’s the

this may seem silly to you but it’s the

this may seem silly to you but it’s the start of an entrepreneurial mindset

start of an entrepreneurial mindset

start of an entrepreneurial mindset where you’re thinking deeply about the

where you’re thinking deeply about the

where you’re thinking deeply about the relationship of value and design thank

relationship of value and design thank

relationship of value and design thank you

you

you [Applause]

”

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