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The craft of flavor profiles through personification | Christopher Hora | TEDxUNYP


[Applause]

[Applause] that’s great thanks anyway so yeah the

that’s great thanks anyway so yeah the

that’s great thanks anyway so yeah the Ted kids called and they said that

Ted kids called and they said that

Ted kids called and they said that somehow they thought it was a good idea

somehow they thought it was a good idea

somehow they thought it was a good idea to have a chef talk about chemistry and

to have a chef talk about chemistry and

to have a chef talk about chemistry and I said no that’s stupid and then I

I said no that’s stupid and then I

I said no that’s stupid and then I figured out that you know as life

figured out that you know as life

figured out that you know as life presents your challenges to which you

presents your challenges to which you

presents your challenges to which you must drive I could figure out a way to

must drive I could figure out a way to

must drive I could figure out a way to yell at people about the personification

yell at people about the personification

yell at people about the personification I’ve said chemistry but chemistry is in

I’ve said chemistry but chemistry is in

I’ve said chemistry but chemistry is in everything that you do especially in

everything that you do especially in

everything that you do especially in restaurants we’re dealing with a few

restaurants we’re dealing with a few

restaurants we’re dealing with a few different kinds of chemistry’s we have

different kinds of chemistry’s we have

different kinds of chemistry’s we have to deal with the chemistry in the

to deal with the chemistry in the

to deal with the chemistry in the kitchen we have to deal with the

kitchen we have to deal with the

kitchen we have to deal with the chemistry in the front of the house that

chemistry in the front of the house that

chemistry in the front of the house that gives you the ambience or the whatever

gives you the ambience or the whatever

gives you the ambience or the whatever it is that you’re looking for in a

it is that you’re looking for in a

it is that you’re looking for in a restaurant the things that you do

restaurant the things that you do

restaurant the things that you do demographic studies for and then you

demographic studies for and then you

demographic studies for and then you have the ideas that are going on in the

have the ideas that are going on in the

have the ideas that are going on in the back of the house that we’re gonna talk

back of the house that we’re gonna talk

back of the house that we’re gonna talk about later but yeah the chemistry is

about later but yeah the chemistry is

about later but yeah the chemistry is something that’s not just a stupid class

something that’s not just a stupid class

something that’s not just a stupid class that you tried to sleep through in high

that you tried to sleep through in high

that you tried to sleep through in high school wishing it was lunch it’s

school wishing it was lunch it’s

school wishing it was lunch it’s something that is in everything the

something that is in everything the

something that is in everything the chairs the people that are here

chairs the people that are here

chairs the people that are here everything has an equation that strings

everything has an equation that strings

everything has an equation that strings out of that tells you what it is that

out of that tells you what it is that

out of that tells you what it is that you’re doing food is no different you

you’re doing food is no different you

you’re doing food is no different you have does you know the salt in something

have does you know the salt in something

have does you know the salt in something does it change the way that this works

does it change the way that this works

does it change the way that this works and then about a billion different salts

and then about a billion different salts

and then about a billion different salts and most of them Europe suck so you know

and most of them Europe suck so you know

and most of them Europe suck so you know and how your water is going to change

and how your water is going to change

and how your water is going to change things in the chemistry that the fruit

things in the chemistry that the fruit

things in the chemistry that the fruit will have you know you can’t make

will have you know you can’t make

will have you know you can’t make pineapple jello you won’t know why

pineapple jello you won’t know why

pineapple jello you won’t know why because the enzyme in pineapple doesn’t

because the enzyme in pineapple doesn’t

because the enzyme in pineapple doesn’t allow things to gel okay whatever so

allow things to gel okay whatever so

allow things to gel okay whatever so yeah you have to know these things but

yeah you have to know these things but

yeah you have to know these things but it’s the interesting chemistry that I

it’s the interesting chemistry that I

it’s the interesting chemistry that I want to talk about the chemistry that we

want to talk about the chemistry that we

want to talk about the chemistry that we have to deal with in the back of the

have to deal with in the back of the

have to deal with in the back of the house because everybody in a restaurant

house because everybody in a restaurant

house because everybody in a restaurant is insane generally retarded and does

is insane generally retarded and does

is insane generally retarded and does all kinds of things that you’ve got no

all kinds of things that you’ve got no

all kinds of things that you’ve got no idea anybody could ever possibly do or

idea anybody could ever possibly do or

idea anybody could ever possibly do or why you have to deal with that and there

why you have to deal with that and there

why you have to deal with that and there usually have pretty heavy drug habits as

usually have pretty heavy drug habits as

usually have pretty heavy drug habits as well so you have to figure out who what

well so you have to figure out who what

well so you have to figure out who what their cycle is it’s like having a

their cycle is it’s like having a

their cycle is it’s like having a calendar for who does what in the

calendar for who does what in the

calendar for who does what in the kitchen so you have to deal with all of

kitchen so you have to deal with all of

kitchen so you have to deal with all of that but you have to deal with creating

that but you have to deal with creating

that but you have to deal with creating the atmosphere and this is where I get

the atmosphere and this is where I get

the atmosphere and this is where I get back to that it’s creating the

back to that it’s creating the

back to that it’s creating the atmosphere that is the chemistry people

atmosphere that is the chemistry people

atmosphere that is the chemistry people want to be in nobody wants to go to a

want to be in nobody wants to go to a

want to be in nobody wants to go to a restaurant where they feel uncomfortable

restaurant where they feel uncomfortable

restaurant where they feel uncomfortable nobody wants to go to a place where they

nobody wants to go to a place where they

nobody wants to go to a place where they feel like they’re taking advantage of

feel like they’re taking advantage of

feel like they’re taking advantage of or you just don’t want them there I’ve

or you just don’t want them there I’ve

or you just don’t want them there I’ve been to plenty of restaurants in this

been to plenty of restaurants in this

been to plenty of restaurants in this city where the people actually act like

city where the people actually act like

city where the people actually act like why are you here I’m busy on my phone

why are you here I’m busy on my phone

why are you here I’m busy on my phone you don’t want to be that restaurant

you don’t want to be that restaurant

you don’t want to be that restaurant either you want to in my mind throw a

either you want to in my mind throw a

either you want to in my mind throw a party all the time you should be

party all the time you should be

party all the time you should be throwing a dinner party and when you

throwing a dinner party and when you

throwing a dinner party and when you throw a dinner party you’re throwing

throw a dinner party you’re throwing

throw a dinner party you’re throwing dinner parties I’m pretty sure you’ve

dinner parties I’m pretty sure you’ve

dinner parties I’m pretty sure you’ve had them you think about the people you

had them you think about the people you

had them you think about the people you invite to the dinner party we don’t have

invite to the dinner party we don’t have

invite to the dinner party we don’t have that luxury in restaurants we can’t

that luxury in restaurants we can’t

that luxury in restaurants we can’t think about oh should we invite these

think about oh should we invite these

think about oh should we invite these people no we open the door and people

people no we open the door and people

people no we open the door and people show up so we have to be the good host

show up so we have to be the good host

show up so we have to be the good host and hope that people will come in and be

and hope that people will come in and be

and hope that people will come in and be good guests think about when you go to a

good guests think about when you go to a

good guests think about when you go to a restaurant next time you walk is

restaurant next time you walk is

restaurant next time you walk is especially my restaurant think about

especially my restaurant think about

especially my restaurant think about this before you walk in am I going to be

this before you walk in am I going to be

this before you walk in am I going to be a good guest am I going to be somebody

a good guest am I going to be somebody

a good guest am I going to be somebody that will create a good chemistry and

that will create a good chemistry and

that will create a good chemistry and we’ll have a good time like if you have

we’ll have a good time like if you have

we’ll have a good time like if you have to have your little yoga mantra and when

to have your little yoga mantra and when

to have your little yoga mantra and when you walk through the door I won’t be an

you walk through the door I won’t be an

you walk through the door I won’t be an asshole okay that’s fine that’s great do

asshole okay that’s fine that’s great do

asshole okay that’s fine that’s great do what you got to do because it’s going to

what you got to do because it’s going to

what you got to do because it’s going to affect the experience you have in my

affect the experience you have in my

affect the experience you have in my restaurant and every other restaurant in

restaurant and every other restaurant in

restaurant and every other restaurant in the world you come and you be the person

the world you come and you be the person

the world you come and you be the person that you would want to invite to a party

that you would want to invite to a party

that you would want to invite to a party okay the people that don’t get invited

okay the people that don’t get invited

okay the people that don’t get invited to parties were people like the stupid

to parties were people like the stupid

to parties were people like the stupid girl that says in the corner tries to

girl that says in the corner tries to

girl that says in the corner tries to get people to buy her shoes no parties

get people to buy her shoes no parties

get people to buy her shoes no parties for her the loudmouth asshole that tells

for her the loudmouth asshole that tells

for her the loudmouth asshole that tells everybody what to think

everybody what to think

everybody what to think nobody’s ever calling inviting me to

nobody’s ever calling inviting me to

nobody’s ever calling inviting me to parties except for mark did once I won’t

parties except for mark did once I won’t

parties except for mark did once I won’t do it again

do it again

do it again you know or the person this is this get

you know or the person this is this get

you know or the person this is this get ready for this one this is good the

ready for this one this is good the

ready for this one this is good the person that comes near a party pretends

person that comes near a party pretends

person that comes near a party pretends like they love everything and then sends

like they love everything and then sends

like they love everything and then sends you a really nasty email later these are

you a really nasty email later these are

you a really nasty email later these are the people that are gonna turn into food

the people that are gonna turn into food

the people that are gonna turn into food bloggers when they don’t grow up they

bloggers when they don’t grow up they

bloggers when they don’t grow up they figure out how to master the keyboard

figure out how to master the keyboard

figure out how to master the keyboard and they could take a picture with their

and they could take a picture with their

and they could take a picture with their phone so all of a sudden they’re an

phone so all of a sudden they’re an

phone so all of a sudden they’re an expert on everything yet go fuck

expert on everything yet go fuck

expert on everything yet go fuck yourself these are the people that

yourself these are the people that

yourself these are the people that really never get invited anywhere but

really never get invited anywhere but

really never get invited anywhere but you don’t want to be those people you

you don’t want to be those people you

you don’t want to be those people you want to come and be the person who says

want to come and be the person who says

want to come and be the person who says I’m going to have fun I want to be

I’m going to have fun I want to be

I’m going to have fun I want to be entertained I want to be surprised I

entertained I want to be surprised I

entertained I want to be surprised I even want to be educated I go I’ve been

even want to be educated I go I’ve been

even want to be educated I go I’ve been cooking my entire life I’ve eaten pretty

cooking my entire life I’ve eaten pretty

cooking my entire life I’ve eaten pretty much everything when I go to a

much everything when I go to a

much everything when I go to a restaurant and I know they have a real

restaurant and I know they have a real

restaurant and I know they have a real chef there’s a different chefs and cooks

chef there’s a different chefs and cooks

chef there’s a different chefs and cooks to these guys that you see on TV no

to these guys that you see on TV no

to these guys that you see on TV no they’re not chefs the people that you

they’re not chefs the people that you

they’re not chefs the people that you meet that always tell you they’re chefs

meet that always tell you they’re chefs

meet that always tell you they’re chefs they’re not they’re probably cooks

they’re not they’re probably cooks

they’re not they’re probably cooks and they worked at McDonald’s for four

and they worked at McDonald’s for four

and they worked at McDonald’s for four days and they like your tits something

days and they like your tits something

days and they like your tits something they just I go to a restaurant and I say

they just I go to a restaurant and I say

they just I go to a restaurant and I say hey I want to be surprised I know

hey I want to be surprised I know

hey I want to be surprised I know there’s a real chef in the kitchen why

there’s a real chef in the kitchen why

there’s a real chef in the kitchen why don’t you surprise me in something

don’t you surprise me in something

don’t you surprise me in something whatever you think is great there’s only

whatever you think is great there’s only

whatever you think is great there’s only a couple of things I don’t eat here they

a couple of things I don’t eat here they

a couple of things I don’t eat here they are bringing everything else going to a

are bringing everything else going to a

are bringing everything else going to a restaurant and looking at the menu and

restaurant and looking at the menu and

restaurant and looking at the menu and saying I want this I didn’t want that

saying I want this I didn’t want that

saying I want this I didn’t want that like this and then knowing that you want

like this and then knowing that you want

like this and then knowing that you want to enjoy it is fantastic people that

to enjoy it is fantastic people that

to enjoy it is fantastic people that think they’re special these are a

think they’re special these are a

think they’re special these are a problem as well

problem as well

problem as well I’m the vegan macrobiotic ketta diet

I’m the vegan macrobiotic ketta diet

I’m the vegan macrobiotic ketta diet jackass No we’ll call you a taxi you can

jackass No we’ll call you a taxi you can

jackass No we’ll call you a taxi you can go to somebody else’s restaurant I’m

go to somebody else’s restaurant I’m

go to somebody else’s restaurant I’m sure they’ll be happy to deal with you

sure they’ll be happy to deal with you

sure they’ll be happy to deal with you but this is the thing that I want to

but this is the thing that I want to

but this is the thing that I want to talk about is chemistry and this is kind

talk about is chemistry and this is kind

talk about is chemistry and this is kind of what I wanted to bring when they

of what I wanted to bring when they

of what I wanted to bring when they called me he’s like how can I turn this

called me he’s like how can I turn this

called me he’s like how can I turn this into something good so that’s the idea

into something good so that’s the idea

into something good so that’s the idea that everything goes into it to make

that everything goes into it to make

that everything goes into it to make your experience good at the end of the

your experience good at the end of the

your experience good at the end of the night we deal with jackasses all the

night we deal with jackasses all the

night we deal with jackasses all the time we deal with stupid people that are

time we deal with stupid people that are

time we deal with stupid people that are really difficult and we’re not gonna

really difficult and we’re not gonna

really difficult and we’re not gonna remember you if you’re not fun you’re

remember you if you’re not fun you’re

remember you if you’re not fun you’re just gonna leave and we go move on but

just gonna leave and we go move on but

just gonna leave and we go move on but if you are fun you come and you become a

if you are fun you come and you become a

if you are fun you come and you become a regular you become something that people

regular you become something that people

regular you become something that people are happy to have around your experience

are happy to have around your experience

are happy to have around your experience is always going to be better this is the

is always going to be better this is the

is always going to be better this is the chemistry that I’m always interested in

chemistry that I’m always interested in

chemistry that I’m always interested in and this is the dinner party that I

and this is the dinner party that I

and this is the dinner party that I think that people should think about

think that people should think about

think that people should think about when they go be guests and restaurants

when they go be guests and restaurants

when they go be guests and restaurants we have to think about it as your host

we have to think about it as your host

we have to think about it as your host so why shouldn’t you have to think about

so why shouldn’t you have to think about

so why shouldn’t you have to think about it as our guest it’s really all I had to

it as our guest it’s really all I had to

it as our guest it’s really all I had to say and I’ll leave it at that

”

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