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The Circular Economy | Kristin Kinder | TEDxSpokane


hi I’m Kristen and this is what I wear

hi I’m Kristen and this is what I wear to work most days you could say I’m a

to work most days you could say I’m a

to work most days you could say I’m a garbage anthropologist everything we do

garbage anthropologist everything we do

garbage anthropologist everything we do creates waste so it tells a story about

creates waste so it tells a story about

creates waste so it tells a story about us who knows the most about what’s going

us who knows the most about what’s going

us who knows the most about what’s going on in your life it’s not your spouse

on in your life it’s not your spouse

on in your life it’s not your spouse it’s your garbage man but we’re not here

it’s your garbage man but we’re not here

it’s your garbage man but we’re not here today to talk about the past we’re here

today to talk about the past we’re here

today to talk about the past we’re here to talk about the future

that’s my family and the future of your

that’s my family and the future of your waste is round today we are burning

waste is round today we are burning

waste is round today we are burning through limited resources only to make

through limited resources only to make

through limited resources only to make things we throw away you all have a bank

things we throw away you all have a bank

things we throw away you all have a bank account well if you’re a Wells Fargo

account well if you’re a Wells Fargo

account well if you’re a Wells Fargo customer you might have a few but that’s

customer you might have a few but that’s

customer you might have a few but that’s an entirely separate talk

when we know we have a fixed amount in

when we know we have a fixed amount in our account we are much more careful

our account we are much more careful

our account we are much more careful with how we spend it retirement for

with how we spend it retirement for

with how we spend it retirement for example people spending habits tighten

example people spending habits tighten

example people spending habits tighten up greatly after they retire for the

up greatly after they retire for the

up greatly after they retire for the kids listing did you know that helium

kids listing did you know that helium

kids listing did you know that helium the stuff that makes birthday balloons

the stuff that makes birthday balloons

the stuff that makes birthday balloons float comes from the earth we’re running

float comes from the earth we’re running

float comes from the earth we’re running out of it and if we do you won’t be able

out of it and if we do you won’t be able

out of it and if we do you won’t be able to sound like a Martian anymore whether

to sound like a Martian anymore whether

to sound like a Martian anymore whether we’re talking about money or natural

we’re talking about money or natural

we’re talking about money or natural resources from the earth when we know we

resources from the earth when we know we

resources from the earth when we know we have limited amounts we spend them much

have limited amounts we spend them much

have limited amounts we spend them much more carefully but we haven’t been

more carefully but we haven’t been

more carefully but we haven’t been careful

careful

careful we’ve been linear pillaging our precious

we’ve been linear pillaging our precious

we’ve been linear pillaging our precious natural resources only to make things

natural resources only to make things

natural resources only to make things that fill our landfills with leading

that fill our landfills with leading

that fill our landfills with leading products circular or excuse me linear is

products circular or excuse me linear is

products circular or excuse me linear is when we take trees use them to make

when we take trees use them to make

when we take trees use them to make paper print on them for one meeting and

paper print on them for one meeting and

paper print on them for one meeting and then send them to the dump being

then send them to the dump being

then send them to the dump being circular means giving our existing

circular means giving our existing

circular means giving our existing materials a second life to make the

materials a second life to make the

materials a second life to make the things we need and keep our natural

things we need and keep our natural

things we need and keep our natural resources where they serve us most in

resources where they serve us most in

resources where they serve us most in nature you might have heard of recycling

nature you might have heard of recycling

nature you might have heard of recycling the sharing economy or leasing models

the sharing economy or leasing models

the sharing economy or leasing models these are all parts of a circular

these are all parts of a circular

these are all parts of a circular economy the creativity of a circular is

economy the creativity of a circular is

economy the creativity of a circular is endless old tires can become new shoes

endless old tires can become new shoes

endless old tires can become new shoes old shoes can become new playgrounds

old shoes can become new playgrounds

old shoes can become new playgrounds instead of sharing instead of buying

instead of sharing instead of buying

instead of sharing instead of buying cars the future is sharing them and

cars the future is sharing them and

cars the future is sharing them and clothes and tools and equipment everyone

clothes and tools and equipment everyone

clothes and tools and equipment everyone from large corporations to small

from large corporations to small

from large corporations to small startups and even community groups are

startups and even community groups are

startups and even community groups are transforming our linear world into a

transforming our linear world into a

transforming our linear world into a circular one but let me catch you up I

circular one but let me catch you up I

circular one but let me catch you up I grew up in a world where kids played

grew up in a world where kids played

grew up in a world where kids played outside snow-covered mountain peaks most

outside snow-covered mountain peaks most

outside snow-covered mountain peaks most of the year and be still pollinated our

of the year and be still pollinated our

of the year and be still pollinated our crops my kindergarten teacher made

crops my kindergarten teacher made

crops my kindergarten teacher made nature come alive

nature come alive

nature come alive we studied everything from giant gray

we studied everything from giant gray

we studied everything from giant gray whales to little tiny bugs we dissected

whales to little tiny bugs we dissected

whales to little tiny bugs we dissected owl pellets for mice bones raised real

owl pellets for mice bones raised real

owl pellets for mice bones raised real salmon eggs in our classroom and became

salmon eggs in our classroom and became

salmon eggs in our classroom and became perfect recyclers was it Eden

perfect recyclers was it Eden

perfect recyclers was it Eden no it was the 1980s I also grew up in an

no it was the 1980s I also grew up in an

no it was the 1980s I also grew up in an era when Lunchables ruled the cafeteria

era when Lunchables ruled the cafeteria

era when Lunchables ruled the cafeteria every birthday party featured plastic

every birthday party featured plastic

every birthday party featured plastic doodads and we captured it all with a

doodads and we captured it all with a

doodads and we captured it all with a disposable camera I can even remember on

disposable camera I can even remember on

disposable camera I can even remember on picture day using a plastic comb to fix

picture day using a plastic comb to fix

picture day using a plastic comb to fix a few hairs and throwing it away just

a few hairs and throwing it away just

a few hairs and throwing it away just moments after my glamour shot but I was

moments after my glamour shot but I was

moments after my glamour shot but I was always fascinated when nature came

always fascinated when nature came

always fascinated when nature came collided with my world where did they

collided with my world where did they

collided with my world where did they get the fabric to make my stuffed

get the fabric to make my stuffed

get the fabric to make my stuffed animals and what happened with the water

animals and what happened with the water

animals and what happened with the water that went down my drain I was aware that

that went down my drain I was aware that

that went down my drain I was aware that all of the things that made my life

all of the things that made my life

all of the things that made my life comfortable from the warm house I lived

comfortable from the warm house I lived

comfortable from the warm house I lived in to my favorite pair of kids came from

in to my favorite pair of kids came from

in to my favorite pair of kids came from somewhere I couldn’t see that for me to

somewhere I couldn’t see that for me to

somewhere I couldn’t see that for me to have those things here affected the

have those things here affected the

have those things here affected the world somewhere else when I had to

world somewhere else when I had to

world somewhere else when I had to lecture my parents dad you are not the

lecture my parents dad you are not the

lecture my parents dad you are not the boss of me and for the last time we

boss of me and for the last time we

boss of me and for the last time we recycle our newspapers in this house I

recycle our newspapers in this house I

recycle our newspapers in this house I often felt circular in a linear world

often felt circular in a linear world

often felt circular in a linear world like the world wasn’t ready to support

like the world wasn’t ready to support

like the world wasn’t ready to support my values I had always heard we consumed

my values I had always heard we consumed

my values I had always heard we consumed so much in the US but I never truly

so much in the US but I never truly

so much in the US but I never truly understood what that meant until I learn

understood what that meant until I learn

understood what that meant until I learn move to Germany after college the

move to Germany after college the

move to Germany after college the Germans I met didn’t eat from takeout

Germans I met didn’t eat from takeout

Germans I met didn’t eat from takeout containers they used reusable bags

containers they used reusable bags

containers they used reusable bags everywhere and the little waste they did

everywhere and the little waste they did

everywhere and the little waste they did have they dutifully separated into six

have they dutifully separated into six

have they dutifully separated into six different categories I lived with a

different categories I lived with a

different categories I lived with a family of four two parents and two

family of four two parents and two

family of four two parents and two teenagers and get this they had one car

teenagers and get this they had one car

teenagers and get this they had one car could they have afforded a second sure

could they have afforded a second sure

could they have afforded a second sure but they didn’t need it I was in

but they didn’t need it I was in

but they didn’t need it I was in aspire to work for change so what did I

aspire to work for change so what did I

aspire to work for change so what did I do I got a job at the largest garbage

do I got a job at the largest garbage

do I got a job at the largest garbage company in North America from then and

company in North America from then and

company in North America from then and dumpster-diving as a waste consultant

dumpster-diving as a waste consultant

dumpster-diving as a waste consultant I’ve traverse to landfills all over this

I’ve traverse to landfills all over this

I’ve traverse to landfills all over this country it’s my job to study the massive

country it’s my job to study the massive

country it’s my job to study the massive volumes of our discards a world that’s

volumes of our discards a world that’s

volumes of our discards a world that’s too easily forgotten we are not the

too easily forgotten we are not the

too easily forgotten we are not the first culture to waste and we are

first culture to waste and we are

first culture to waste and we are definitely not the first to have

definitely not the first to have

definitely not the first to have landfills they were around as early as

landfills they were around as early as

landfills they were around as early as the ancient Egyptians but only in the

the ancient Egyptians but only in the

the ancient Egyptians but only in the last few decades have our goods and

last few decades have our goods and

last few decades have our goods and products been designed for intended to

products been designed for intended to

products been designed for intended to be disposed of in a landfill I’m gonna

be disposed of in a landfill I’m gonna

be disposed of in a landfill I’m gonna say that again we are living in the

say that again we are living in the

say that again we are living in the first era in history that has created

first era in history that has created

first era in history that has created products designed to be waste what’s the

products designed to be waste what’s the

products designed to be waste what’s the problem with this all of the resources

problem with this all of the resources

problem with this all of the resources it takes to make what we throw away then

it takes to make what we throw away then

it takes to make what we throw away then have to be mined again to produce the

have to be mined again to produce the

have to be mined again to produce the next thing that we are going to throw

next thing that we are going to throw

next thing that we are going to throw away our expectations depend on it

away our expectations depend on it

away our expectations depend on it because you and I are simply not going

because you and I are simply not going

because you and I are simply not going to settle for not having a drink of

to settle for not having a drink of

to settle for not having a drink of water on an airplane or whatever we

water on an airplane or whatever we

water on an airplane or whatever we ordered online

ordered online

ordered online within 24 hours all of these things take

within 24 hours all of these things take

within 24 hours all of these things take resources that we can’t see can we talk

resources that we can’t see can we talk

resources that we can’t see can we talk about just the cardboard box that brings

about just the cardboard box that brings

about just the cardboard box that brings whatever very important thing a majiggy

whatever very important thing a majiggy

whatever very important thing a majiggy we ordered online weird there’s a

we ordered online weird there’s a

we ordered online weird there’s a cardboard box here just to make this box

cardboard box here just to make this box

cardboard box here just to make this box we first cut down trees and by the way

we first cut down trees and by the way

we first cut down trees and by the way no trees were actually harmed in the

no trees were actually harmed in the

no trees were actually harmed in the making of this demonstration then we

making of this demonstration then we

making of this demonstration then we transport them to a pulp mill that runs

transport them to a pulp mill that runs

transport them to a pulp mill that runs on power we mix them with water we use

on power we mix them with water we use

on power we mix them with water we use lots of water

and we use more power to dry them

and we use more power to dry them flatten them and shape them into a box

flatten them and shape them into a box

flatten them and shape them into a box then we transport them to a distribution

then we transport them to a distribution

then we transport them to a distribution center where we fill them with very

center where we fill them with very

center where we fill them with very important something brothers and use

important something brothers and use

important something brothers and use more fuel to expedite them to you by the

more fuel to expedite them to you by the

more fuel to expedite them to you by the time this box ends up at our doorsteps

time this box ends up at our doorsteps

time this box ends up at our doorsteps we open it pull out whatever we

we open it pull out whatever we

we open it pull out whatever we patiently been waiting 24 hours for and

patiently been waiting 24 hours for and

patiently been waiting 24 hours for and discard the box this box has a lifespan

discard the box this box has a lifespan

discard the box this box has a lifespan of just a few days and we waste not just

of just a few days and we waste not just

of just a few days and we waste not just a box but all of the natural resources

a box but all of the natural resources

a box but all of the natural resources that took those trees from the forest

that took those trees from the forest

that took those trees from the forest and turned them into the perfect package

and turned them into the perfect package

and turned them into the perfect package to protect our thing I know what you’re

to protect our thing I know what you’re

to protect our thing I know what you’re thinking okay that sounds like a lot but

thinking okay that sounds like a lot but

thinking okay that sounds like a lot but my waste couldn’t possibly have that

my waste couldn’t possibly have that

my waste couldn’t possibly have that much of an impact so let’s look at what

much of an impact so let’s look at what

much of an impact so let’s look at what happens from all of us having just a sip

happens from all of us having just a sip

happens from all of us having just a sip of water on an airplane this is by a

of water on an airplane this is by a

of water on an airplane this is by a Northwest photographer named Chris

Northwest photographer named Chris

Northwest photographer named Chris Jordan his most famous works are called

Jordan his most famous works are called

Jordan his most famous works are called by the numbers this is the real image is

by the numbers this is the real image is

by the numbers this is the real image is about as tall as I am and seven and a

about as tall as I am and seven and a

about as tall as I am and seven and a half feet wide at first glance it looks

half feet wide at first glance it looks

half feet wide at first glance it looks like a bunch of slinkys but as you get

like a bunch of slinkys but as you get

like a bunch of slinkys but as you get closer you’ll see that each line is from

closer you’ll see that each line is from

closer you’ll see that each line is from a plastic cup it contains 1 million of

a plastic cup it contains 1 million of

a plastic cup it contains 1 million of them the number we go through on airline

them the number we go through on airline

them the number we go through on airline flights in the US wait for it every six

flights in the US wait for it every six

flights in the US wait for it every six hours so you carry the four that’s one

hours so you carry the four that’s one

hours so you carry the four that’s one and a half billion cups every year and

and a half billion cups every year and

and a half billion cups every year and that’s just the waste we can see

that’s just the waste we can see

that’s just the waste we can see businesses around the world create

businesses around the world create

businesses around the world create almost as much waste as they do product

almost as much waste as they do product

almost as much waste as they do product that’s small sip of water or your single

that’s small sip of water or your single

that’s small sip of water or your single online order may not seem like much but

online order may not seem like much but

online order may not seem like much but collectively we are burning through our

collectively we are burning through our

collectively we are burning through our natural resources at alarming rates only

natural resources at alarming rates only

natural resources at alarming rates only to create stuff

to create stuff

to create stuff we want to throw away so before you feel

we want to throw away so before you feel

we want to throw away so before you feel overwhelmed I’m sure you are right now

overwhelmed I’m sure you are right now

overwhelmed I’m sure you are right now let me remind you the world has become

let me remind you the world has become

let me remind you the world has become more circular right under our noses

more circular right under our noses

more circular right under our noses more and more airports have water bottle

more and more airports have water bottle

more and more airports have water bottle filling stations lk a company that

filling stations lk a company that

filling stations lk a company that produces them has saved over five

produces them has saved over five

produces them has saved over five billion plastic bottles

billion plastic bottles

billion plastic bottles remember the CD the record the cassette

remember the CD the record the cassette

remember the CD the record the cassette tape now we have Spotify Pandora and

tape now we have Spotify Pandora and

tape now we have Spotify Pandora and Apple music set up as a membership model

Apple music set up as a membership model

Apple music set up as a membership model where everybody has access to music but

where everybody has access to music but

where everybody has access to music but nobody physically owns it we can reach

nobody physically owns it we can reach

nobody physically owns it we can reach thousands of books on a Kindle or Amazon

thousands of books on a Kindle or Amazon

thousands of books on a Kindle or Amazon fire and we all know what Netflix did to

fire and we all know what Netflix did to

fire and we all know what Netflix did to blockbusters videos my freshman year of

blockbusters videos my freshman year of

blockbusters videos my freshman year of college I can remember carting an entire

college I can remember carting an entire

college I can remember carting an entire backpack full of CDs home on the short

backpack full of CDs home on the short

backpack full of CDs home on the short flight to listen to with my Walkman by

flight to listen to with my Walkman by

flight to listen to with my Walkman by the time I graduated all of that fit in

the time I graduated all of that fit in

the time I graduated all of that fit in my pocket on a machine that would

my pocket on a machine that would

my pocket on a machine that would eventually replace my phone book

eventually replace my phone book

eventually replace my phone book notebooks calendar and DVD player and we

notebooks calendar and DVD player and we

notebooks calendar and DVD player and we are getting more tools every day to be

are getting more tools every day to be

are getting more tools every day to be more circular a San Francisco startup

more circular a San Francisco startup

more circular a San Francisco startup Omni store stuffer for busy San

Omni store stuffer for busy San

Omni store stuffer for busy San Franciscans they are quickly becoming a

Franciscans they are quickly becoming a

Franciscans they are quickly becoming a lending library for on-demand borrowing

more and more community groups are

more and more community groups are sprouting up to share honestly anything

sprouting up to share honestly anything

sprouting up to share honestly anything you can think of you can even find extra

you can think of you can even find extra

you can think of you can even find extra toilet paper not use toilet paper extra

toilet paper not use toilet paper extra

toilet paper not use toilet paper extra toilet paper for free Patagonia builds

toilet paper for free Patagonia builds

toilet paper for free Patagonia builds their products for life and even

their products for life and even

their products for life and even encourages customers not to buy from

encourages customers not to buy from

encourages customers not to buy from them in her face they create carpet

them in her face they create carpet

them in her face they create carpet tiles made out of fishing nets mined out

tiles made out of fishing nets mined out

tiles made out of fishing nets mined out of the ocean here’s a story for you when

of the ocean here’s a story for you when

of the ocean here’s a story for you when I first heard I was going to get to be

I first heard I was going to get to be

I first heard I was going to get to be on that this stage my first thought

on that this stage my first thought

on that this stage my first thought wasn’t what am I going to say it was oh

wasn’t what am I going to say it was oh

wasn’t what am I going to say it was oh my god what am I gonna wear

obviously this calls for a new outfit

obviously this calls for a new outfit then the little angel on my shoulder

then the little angel on my shoulder

then the little angel on my shoulder said Kristen you’re about to speak to

said Kristen you’re about to speak to

said Kristen you’re about to speak to thousands of people about how we need to

thousands of people about how we need to

thousands of people about how we need to think about what we buy and why we buy

think about what we buy and why we buy

think about what we buy and why we buy it you cannot share this message with a

it you cannot share this message with a

it you cannot share this message with a straight face in a new pantsuit I knew

straight face in a new pantsuit I knew

straight face in a new pantsuit I knew she was right but I struggled with this

she was right but I struggled with this

she was right but I struggled with this for weeks until I remembered that I’ve

for weeks until I remembered that I’ve

for weeks until I remembered that I’ve used a business that solves this exact

used a business that solves this exact

used a business that solves this exact problem Rent the Runway vow to be chic

problem Rent the Runway vow to be chic

problem Rent the Runway vow to be chic the stylist LA and others rents special

the stylist LA and others rents special

the stylist LA and others rents special dresses for one-time events they send

dresses for one-time events they send

dresses for one-time events they send them to you you dazzle at your event and

them to you you dazzle at your event and

them to you you dazzle at your event and you send it back all in their reusable

you send it back all in their reusable

you send it back all in their reusable packaging and guess what

packaging and guess what

packaging and guess what next weekend this little number will

next weekend this little number will

next weekend this little number will dance the night away at a wedding or

dance the night away at a wedding or

dance the night away at a wedding or give another woman confidence during her

give another woman confidence during her

give another woman confidence during her first job interview

I’ve had six months heck a lifetime to

I’ve had six months heck a lifetime to figure out what I want to tell you today

figure out what I want to tell you today

figure out what I want to tell you today and the truth is this is complicated

and the truth is this is complicated

and the truth is this is complicated buying and wasting is deeply rooted in

buying and wasting is deeply rooted in

buying and wasting is deeply rooted in our culture I struggle with it myself of

our culture I struggle with it myself of

our culture I struggle with it myself of a few weeks ago I ordered something

a few weeks ago I ordered something

a few weeks ago I ordered something online and I ordered two things and when

online and I ordered two things and when

online and I ordered two things and when the Box arrived literally seven days

the Box arrived literally seven days

the Box arrived literally seven days later I said Kristen and apparently I

later I said Kristen and apparently I

later I said Kristen and apparently I talked to myself a lot Kristen I will

talked to myself a lot Kristen I will

talked to myself a lot Kristen I will pay you 1 million dollars if you can

pay you 1 million dollars if you can

pay you 1 million dollars if you can tell me both items that are in that box

tell me both items that are in that box

tell me both items that are in that box thankfully I couldn’t do the second

thankfully I couldn’t do the second

thankfully I couldn’t do the second because I don’t know where the money

because I don’t know where the money

because I don’t know where the money would have come from but can you name

would have come from but can you name

would have come from but can you name everything you’ve bought online in the

everything you’ve bought online in the

everything you’ve bought online in the last 30 days or how about how much you

last 30 days or how about how much you

last 30 days or how about how much you have in storage this isn’t about being

have in storage this isn’t about being

have in storage this isn’t about being granola and it’s not about saving Mother

granola and it’s not about saving Mother

granola and it’s not about saving Mother Earth she survived all five mass

Earth she survived all five mass

Earth she survived all five mass extinctions this is about saving us this

extinctions this is about saving us this

extinctions this is about saving us this is about being smart with the limited

is about being smart with the limited

is about being smart with the limited resources that we have maybe this is the

resources that we have maybe this is the

resources that we have maybe this is the first time you’ve thought about how much

first time you’ve thought about how much

first time you’ve thought about how much you consume maybe you’re making the

you consume maybe you’re making the

you consume maybe you’re making the world better through healthcare or

world better through healthcare or

world better through healthcare or farming or raising a family maybe this

farming or raising a family maybe this

farming or raising a family maybe this isn’t your office but the circular

isn’t your office but the circular

isn’t your office but the circular economy can be part of all of our

economy can be part of all of our

economy can be part of all of our stories support the businesses who are

stories support the businesses who are

stories support the businesses who are making this more possible every day many

making this more possible every day many

making this more possible every day many of them are listed with the Ellen

of them are listed with the Ellen

of them are listed with the Ellen MacArthur Foundation tell businesses

MacArthur Foundation tell businesses

MacArthur Foundation tell businesses that aren’t circular that it’s important

that aren’t circular that it’s important

that aren’t circular that it’s important to you buy recycled products repair what

to you buy recycled products repair what

to you buy recycled products repair what you can if the best you can do is

you can if the best you can do is

you can if the best you can do is recycle then start there and for gosh

recycle then start there and for gosh

recycle then start there and for gosh sakes bring a reusable water bottle with

sakes bring a reusable water bottle with

sakes bring a reusable water bottle with you next time you travel mother earth

you next time you travel mother earth

you next time you travel mother earth will give us as many plastic cups as she

will give us as many plastic cups as she

will give us as many plastic cups as she possibly can but is that really how we

possibly can but is that really how we

possibly can but is that really how we want to spend our limited bank account

want to spend our limited bank account

want to spend our limited bank account the next time you buy something or heck

the next time you buy something or heck

the next time you buy something or heck even use something you can choose will

even use something you can choose will

even use something you can choose will this end up as waste or will it be

this end up as waste or will it be

this end up as waste or will it be circular thank you

circular thank you

circular thank you you

”

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