the circle economy is everybody’s business and climate change is something
business and climate change is something
business and climate change is something we cannot ignore so over the last three
we cannot ignore so over the last three
we cannot ignore so over the last three months we have seen horrible things
months we have seen horrible things
months we have seen horrible things happening in this planet so we started
happening in this planet so we started
happening in this planet so we started with some hurricanes in the u.s. 300
with some hurricanes in the u.s. 300
with some hurricanes in the u.s. 300 billion of economic losses we did
billion of economic losses we did
billion of economic losses we did followed by some floods in Chennai in
followed by some floods in Chennai in
followed by some floods in Chennai in hundreds even thousands of people died
hundreds even thousands of people died
hundreds even thousands of people died they followed by some a fight in Spain
they followed by some a fight in Spain
they followed by some a fight in Spain in Portugal in California and then now
in Portugal in California and then now
in Portugal in California and then now in December when I look at my skis I see
in December when I look at my skis I see
in December when I look at my skis I see that I cannot go skiing because there’s
that I cannot go skiing because there’s
that I cannot go skiing because there’s not enough snow in the mountains and
not enough snow in the mountains and
not enough snow in the mountains and every year the ski season is starting
every year the ski season is starting
every year the ski season is starting later than later and when we go skin we
later than later and when we go skin we
later than later and when we go skin we see that the glaciers are shrinking so
see that the glaciers are shrinking so
see that the glaciers are shrinking so this is the world how it looks like with
this is the world how it looks like with
this is the world how it looks like with her one degree a plus one degree
her one degree a plus one degree
her one degree a plus one degree pre-industrial levels can you imagine
pre-industrial levels can you imagine
pre-industrial levels can you imagine how the world is going to look with
how the world is going to look with
how the world is going to look with three degrees that’s where we’re heading
three degrees that’s where we’re heading
three degrees that’s where we’re heading so the question is not if we should do
so the question is not if we should do
so the question is not if we should do something this the question is what
something this the question is what
something this the question is what should we do so in that case the
should we do so in that case the
should we do so in that case the circular economy is one of the solutions
circular economy is one of the solutions
circular economy is one of the solutions and it’s a solution that concerns all of
and it’s a solution that concerns all of
and it’s a solution that concerns all of us not only business so the circular
us not only business so the circular
us not only business so the circular economy is about team optimizing the use
economy is about team optimizing the use
economy is about team optimizing the use of resources and eliminating waste okay
of resources and eliminating waste okay
of resources and eliminating waste okay zero waste that’s the aspirational and
zero waste that’s the aspirational and
zero waste that’s the aspirational and this is a concept that has been not with
this is a concept that has been not with
this is a concept that has been not with his name that has been existing for many
his name that has been existing for many
his name that has been existing for many years and so many companies are
years and so many companies are
years and so many companies are improving the way that they manage the
improving the way that they manage the
improving the way that they manage the processes but now what is changing is
processes but now what is changing is
processes but now what is changing is that companies are looking on how to
that companies are looking on how to
that companies are looking on how to improve the design of the products and
improve the design of the products and
improve the design of the products and even the design of the business models
even the design of the business models
even the design of the business models so that at the end their resources are
so that at the end their resources are
so that at the end their resources are optimized and they there is no waste on
optimized and they there is no waste on
optimized and they there is no waste on it or if there is waste it is sold so
it or if there is waste it is sold so
it or if there is waste it is sold so this is a four five four point five
this is a four five four point five
this is a four five four point five trillion dollar opportunities and this
trillion dollar opportunities and this
trillion dollar opportunities and this is not an opportunity for big business
is not an opportunity for big business
is not an opportunity for big business actually it’s an opportunity for all of
actually it’s an opportunity for all of
actually it’s an opportunity for all of us so this is about reducing the use of
us so this is about reducing the use of
us so this is about reducing the use of resources which often has
resources which often has
resources which often has high-energy and debt on it and as a
high-energy and debt on it and as a
high-energy and debt on it and as a consequence GHG emissions this is also
consequence GHG emissions this is also
consequence GHG emissions this is also about reducing waste so we get to see
about reducing waste so we get to see
about reducing waste so we get to see waste because we sell waste to other
waste because we sell waste to other
waste because we sell waste to other players that might need that waste so
players that might need that waste so
players that might need that waste so the second economy is in your life and
the second economy is in your life and
the second economy is in your life and maybe you don’t know it but actually you
maybe you don’t know it but actually you
maybe you don’t know it but actually you know when you write you share a ride in
know when you write you share a ride in
know when you write you share a ride in a car
a car
a car you’re saving emissions in fact lift
you’re saving emissions in fact lift
you’re saving emissions in fact lift calculated that in 2025 in the u.s. by
calculated that in 2025 in the u.s. by
calculated that in 2025 in the u.s. by using shared vehicles and electric
using shared vehicles and electric
using shared vehicles and electric vehicles emissions could be reduced by 5
vehicles emissions could be reduced by 5
vehicles emissions could be reduced by 5 point 5 mega tons of co2 when you watch
point 5 mega tons of co2 when you watch
point 5 mega tons of co2 when you watch a movie online or a series you’re
a movie online or a series you’re
a movie online or a series you’re reducing emissions by 70% because you’re
reducing emissions by 70% because you’re
reducing emissions by 70% because you’re not going to the shop to get the DVD in
not going to the shop to get the DVD in
not going to the shop to get the DVD in Korea a a company Samsung is using
Korea a a company Samsung is using
Korea a a company Samsung is using recycle a packaging for delivery of
recycle a packaging for delivery of
recycle a packaging for delivery of their refrigerators because who cares
their refrigerators because who cares
their refrigerators because who cares about whether that package has been
about whether that package has been
about whether that package has been reused do you and finally on a more
reused do you and finally on a more
reused do you and finally on a more personal note a couple of weeks ago I
personal note a couple of weeks ago I
personal note a couple of weeks ago I had a school reunion 25 years since we
had a school reunion 25 years since we
had a school reunion 25 years since we finished school and I was talking to a
finished school and I was talking to a
finished school and I was talking to a friend and he was talking me about his
friend and he was talking me about his
friend and he was talking me about his business and he is saying how proud he
business and he is saying how proud he
business and he is saying how proud he was that actually during the business he
was that actually during the business he
was that actually during the business he found that he could use the wasted
found that he could use the wasted
found that he could use the wasted plastics to reject it in the production
plastics to reject it in the production
plastics to reject it in the production process of the product and he was a
process of the product and he was a
process of the product and he was a smiling and she didn’t know this was
smiling and she didn’t know this was
smiling and she didn’t know this was circular economy and she didn’t know
circular economy and she didn’t know
circular economy and she didn’t know that he was reducing environmental
that he was reducing environmental
that he was reducing environmental degradation he knew that he was saving
degradation he knew that he was saving
degradation he knew that he was saving money and that made him smile I smiled
money and that made him smile I smiled
money and that made him smile I smiled for other reasons because that was a
for other reasons because that was a
for other reasons because that was a good proof that we were right so
good proof that we were right so
good proof that we were right so landfill game over that’s the aspiration
landfill game over that’s the aspiration
landfill game over that’s the aspiration that’s what we need to aim at we cannot
that’s what we need to aim at we cannot
that’s what we need to aim at we cannot afford to have resources that are
afford to have resources that are
afford to have resources that are valuable on Lansing and also the world
valuable on Lansing and also the world
valuable on Lansing and also the world cannot afford it there’s too many people
cannot afford it there’s too many people
cannot afford it there’s too many people that are going to be living in this
that are going to be living in this
that are going to be living in this planet there’s too many goods that are
planet there’s too many goods that are
planet there’s too many goods that are going to be consumed so we have a long
going to be consumed so we have a long
going to be consumed so we have a long way to go so I don’t know if you knew
way to go so I don’t know if you knew
way to go so I don’t know if you knew but food loss and waste worldwide
but food loss and waste worldwide
but food loss and waste worldwide account up to 4.4 gigatons of co2
account up to 4.4 gigatons of co2
account up to 4.4 gigatons of co2 and this is something that affects all
and this is something that affects all
and this is something that affects all of us because I’m sure we all you know
of us because I’m sure we all you know
of us because I’m sure we all you know myself and you all probably lose some
myself and you all probably lose some
myself and you all probably lose some some food on the way this is more
some food on the way this is more
some food on the way this is more emissions that the European Union okay
emissions that the European Union okay
emissions that the European Union okay so if food loss and waste was a country
so if food loss and waste was a country
so if food loss and waste was a country it would be the third third largest
it would be the third third largest
it would be the third third largest emitter of the world of DG emissions
emitter of the world of DG emissions
emitter of the world of DG emissions after China and the US
after China and the US
after China and the US another example aluminium we can by
another example aluminium we can by
another example aluminium we can by using recycle aluminum we can reduce
using recycle aluminum we can reduce
using recycle aluminum we can reduce ninety percent of the energy and these
ninety percent of the energy and these
ninety percent of the energy and these things are happening and because they
things are happening and because they
things are happening and because they make business sense but at the flip side
make business sense but at the flip side
make business sense but at the flip side of circular economy is not only
of circular economy is not only
of circular economy is not only mitigation it’s also resilience so
mitigation it’s also resilience so
mitigation it’s also resilience so resilience it’s our ability to recover
resilience it’s our ability to recover
resilience it’s our ability to recover from events extreme events impacts on
from events extreme events impacts on
from events extreme events impacts on our lives and come back to normal
our lives and come back to normal
our lives and come back to normal operation as soon as possible well we
operation as soon as possible well we
operation as soon as possible well we know that there’s going to be so much
know that there’s going to be so much
know that there’s going to be so much demand on some resources that the world
demand on some resources that the world
demand on some resources that the world cannot does not have enough resources
cannot does not have enough resources
cannot does not have enough resources now so we need to secure our you know
now so we need to secure our you know
now so we need to secure our you know products and we need to reduce the use
products and we need to reduce the use
products and we need to reduce the use of these valuable products let me give
of these valuable products let me give
of these valuable products let me give you some examples so we know that mobile
you some examples so we know that mobile
you some examples so we know that mobile phones tend to end in landfill and we
phones tend to end in landfill and we
phones tend to end in landfill and we know that there is a lot of precious
know that there is a lot of precious
know that there is a lot of precious materials inside so actually ten percent
materials inside so actually ten percent
materials inside so actually ten percent of the world gold is included in in
of the world gold is included in in
of the world gold is included in in electronics equipment so actually who
electronics equipment so actually who
electronics equipment so actually who would throw a ring you know a wedding
would throw a ring you know a wedding
would throw a ring you know a wedding ring to the landfill would you I hope
ring to the landfill would you I hope
ring to the landfill would you I hope not
so let’s continue so when we look at
so let’s continue so when we look at there are many companies that are
there are many companies that are
there are many companies that are actually using looking at marketplaces
actually using looking at marketplaces
actually using looking at marketplaces well we they can purchase this
well we they can purchase this
well we they can purchase this second-hand materials and the industrial
second-hand materials and the industrial
second-hand materials and the industrial symbiosis that’s what is called is about
symbiosis that’s what is called is about
symbiosis that’s what is called is about a company selling its waste to a company
a company selling its waste to a company
a company selling its waste to a company that actually use it because it needs it
that actually use it because it needs it
that actually use it because it needs it for something so for example steel
for something so for example steel
for something so for example steel companies are selling their co2 and we
companies are selling their co2 and we
companies are selling their co2 and we can produce advanced biofuels that then
can produce advanced biofuels that then
can produce advanced biofuels that then can be sold to the airline so that we
can be sold to the airline so that we
can be sold to the airline so that we can reduce emissions finally another
can reduce emissions finally another
can reduce emissions finally another aspect of resilience is that business
aspect of resilience is that business
aspect of resilience is that business and ourselves as well we need to
and ourselves as well we need to
and ourselves as well we need to future-proof our business there’s
future-proof our business there’s
future-proof our business there’s something that is shocking and is this
something that is shocking and is this
something that is shocking and is this report that says that by 2050 there will
report that says that by 2050 there will
report that says that by 2050 there will be more plastic in the ocean than fish
be more plastic in the ocean than fish
be more plastic in the ocean than fish and that’s something that we cannot
and that’s something that we cannot
and that’s something that we cannot afford and so what can we do well
afford and so what can we do well
afford and so what can we do well actually there is this trend by
actually there is this trend by
actually there is this trend by companies like P&G BMW Dell for example
companies like P&G BMW Dell for example
companies like P&G BMW Dell for example which are increasing the use of recycled
which are increasing the use of recycled
which are increasing the use of recycled plastics in their products so you also
plastics in their products so you also
plastics in their products so you also have a role to play because actually
have a role to play because actually
have a role to play because actually when we when you see a bottle of shampoo
when we when you see a bottle of shampoo
when we when you see a bottle of shampoo in the supermarket that is made from
in the supermarket that is made from
in the supermarket that is made from recycled plastics you can see that
recycled plastics you can see that
recycled plastics you can see that actually by buying that that product you
actually by buying that that product you
actually by buying that that product you are reducing the amount of waste that is
are reducing the amount of waste that is
are reducing the amount of waste that is going to the ocean so at the World
going to the ocean so at the World
going to the ocean so at the World Business Council for sustainable
Business Council for sustainable
Business Council for sustainable development we have a vision that vision
development we have a vision that vision
development we have a vision that vision is that 9 billion people living well
is that 9 billion people living well
is that 9 billion people living well within the limits of the planet so we
within the limits of the planet so we
within the limits of the planet so we work with 200 companies in trying to
work with 200 companies in trying to
work with 200 companies in trying to pursue this vision and we want to make
pursue this vision and we want to make
pursue this vision and we want to make more sustainable business more
more sustainable business more
more sustainable business more successful and we collaborate across the
successful and we collaborate across the
successful and we collaborate across the industries across the same industry or
industries across the same industry or
industries across the same industry or in between industries but business
in between industries but business
in between industries but business realized that along they cannot solve of
realized that along they cannot solve of
realized that along they cannot solve of course this problem governments also
course this problem governments also
course this problem governments also realized that alone they cannot solve
realized that alone they cannot solve
realized that alone they cannot solve the problems that we have in front of us
the problems that we have in front of us
the problems that we have in front of us and that we need to collaborate and I
and that we need to collaborate and I
and that we need to collaborate and I will add that we also need the consumers
will add that we also need the consumers
will add that we also need the consumers to work together so that 9 billion
to work together so that 9 billion
to work together so that 9 billion people live well within the limits of
people live well within the limits of
people live well within the limits of the planet and that is why the circular
the planet and that is why the circular
the planet and that is why the circular economy is everyone’s business
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