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The BothSide: Embracing Paradox | Brian Sauser | TEDxUNT


a paradox is a statement that

a paradox is a statement that contradicts itself but I want to offer

contradicts itself but I want to offer

contradicts itself but I want to offer you an alternative that a paradox is an

you an alternative that a paradox is an

you an alternative that a paradox is an apparent contradiction that we can

apparent contradiction that we can

apparent contradiction that we can explain by looking upward and outward

explain by looking upward and outward

explain by looking upward and outward and down and in there have been many

and down and in there have been many

and down and in there have been many paradoxes described and throughout

paradoxes described and throughout

paradoxes described and throughout history and philosophy and math some of

history and philosophy and math some of

history and philosophy and math some of them explain some not but today I’m

them explain some not but today I’m

them explain some not but today I’m going to share with you a couple of

going to share with you a couple of

going to share with you a couple of everyday paradoxes and then a set of

everyday paradoxes and then a set of

everyday paradoxes and then a set of values by which we can look at paradox

values by which we can look at paradox

values by which we can look at paradox not as either/or but as both the both

not as either/or but as both the both

not as either/or but as both the both side so I start with a story once upon a

side so I start with a story once upon a

side so I start with a story once upon a time there was a farmer the farmer had

time there was a farmer the farmer had

time there was a farmer the farmer had three sons the farmer loved his sons

three sons the farmer loved his sons

three sons the farmer loved his sons dearly and the sons adored their father

dearly and the sons adored their father

dearly and the sons adored their father one day the father told his sons that he

one day the father told his sons that he

one day the father told his sons that he was going to leave to them his seventeen

was going to leave to them his seventeen

was going to leave to them his seventeen cows in his will he also said to a

cows in his will he also said to a

cows in his will he also said to a neighbor who respected and admired the

neighbor who respected and admired the

neighbor who respected and admired the father and adored the sons would you

father and adored the sons would you

father and adored the sons would you please look after my sons when I die the

please look after my sons when I die the

please look after my sons when I die the neighbor graciously agreed because he

neighbor graciously agreed because he

neighbor graciously agreed because he respected the father well unfortunately

respected the father well unfortunately

respected the father well unfortunately one day the farmer did die and so the

one day the farmer did die and so the

one day the farmer did die and so the sons took their seventeen cows that were

sons took their seventeen cows that were

sons took their seventeen cows that were in the herd and divided them up by the

in the herd and divided them up by the

in the herd and divided them up by the father’s will the oldest son was to get

father’s will the oldest son was to get

father’s will the oldest son was to get half the middle son one-third and the

half the middle son one-third and the

half the middle son one-third and the youngest one night but the math didn’t

youngest one night but the math didn’t

youngest one night but the math didn’t work they couldn’t figure out what to do

work they couldn’t figure out what to do

work they couldn’t figure out what to do at that time the neighbor walks by he

at that time the neighbor walks by he

at that time the neighbor walks by he asked the sons what’s wrong they

asked the sons what’s wrong they

asked the sons what’s wrong they explained their situation of the will

explained their situation of the will

explained their situation of the will and the neighbor says to them I’ll be

and the neighbor says to them I’ll be

and the neighbor says to them I’ll be back he goes home brings back a scrawny

back he goes home brings back a scrawny

back he goes home brings back a scrawny old cow adds it to the seventeen to make

old cow adds it to the seventeen to make

old cow adds it to the seventeen to make eighteen and asked the sons does it

eighteen and asked the sons does it

eighteen and asked the sons does it solve your problem now so now the sons

solve your problem now so now the sons

solve your problem now so now the sons do the division and it comes out just

do the division and it comes out just

do the division and it comes out just fine

fine

fine nine six two the sons are in jubilance

nine six two the sons are in jubilance

nine six two the sons are in jubilance so the neighbor takes a scrawny cow and

so the neighbor takes a scrawny cow and

so the neighbor takes a scrawny cow and goes home so what do we learn from this

goes home so what do we learn from this

goes home so what do we learn from this we learned that complex systems can be

we learned that complex systems can be

we learned that complex systems can be simpler than they first appear

simpler than they first appear

simpler than they first appear significant things can be obscure and

significant things can be obscure and

significant things can be obscure and essential so now let me share with you a

essential so now let me share with you a

essential so now let me share with you a few paradoxes the first one is the

few paradoxes the first one is the

few paradoxes the first one is the control paradox the control paradox says

control paradox the control paradox says

control paradox the control paradox says we have to have command and control in

we have to have command and control in

we have to have command and control in order to create uniformity towards a

order to create uniformity towards a

order to create uniformity towards a direction but we have to relinquish

direction but we have to relinquish

direction but we have to relinquish command and control in order to allow

command and control in order to allow

command and control in order to allow new ideas to emerge but I say why not

new ideas to emerge but I say why not

new ideas to emerge but I say why not have both through creative and

have both through creative and

have both through creative and intelligent disobedience proverb says

intelligent disobedience proverb says

intelligent disobedience proverb says raise a child and the way they should go

raise a child and the way they should go

raise a child and the way they should go and when they get older they will not

and when they get older they will not

and when they get older they will not depart from it as a child were taught

depart from it as a child were taught

depart from it as a child were taught the rule of fire fire hurts us it burns

the rule of fire fire hurts us it burns

the rule of fire fire hurts us it burns we must avoid fire get away from fire

we must avoid fire get away from fire

we must avoid fire get away from fire but if we learn the value of fire we

but if we learn the value of fire we

but if we learn the value of fire we understand that fire provides us heat

understand that fire provides us heat

understand that fire provides us heat light warmth comfort energy so if we

light warmth comfort energy so if we

light warmth comfort energy so if we value fire and that look at the rule of

value fire and that look at the rule of

value fire and that look at the rule of fire we actually run to fire and embrace

fire we actually run to fire and embrace

fire we actually run to fire and embrace it and not from it the diversity paradox

it and not from it the diversity paradox

it and not from it the diversity paradox the diversity paradox says with less

the diversity paradox says with less

the diversity paradox says with less diversity we can reach a solution

diversity we can reach a solution

diversity we can reach a solution quicker but increase the diversity and

quicker but increase the diversity and

quicker but increase the diversity and we allow for the emergence of new ideas

we allow for the emergence of new ideas

we allow for the emergence of new ideas but it takes us a little time

but it takes us a little time

but it takes us a little time but why not have both through wisdom of

but why not have both through wisdom of

but why not have both through wisdom of the crowds where the whole is greater

the crowds where the whole is greater

the crowds where the whole is greater than the parts

than the parts

than the parts so one semester I’m teaching a class

so one semester I’m teaching a class

so one semester I’m teaching a class that I’m going to run a half marathon at

that I’m going to run a half marathon at

that I’m going to run a half marathon at the end of the semester 13.1 miles and

the end of the semester 13.1 miles and

the end of the semester 13.1 miles and so I decided I’m gonna try this wisdom

so I decided I’m gonna try this wisdom

so I decided I’m gonna try this wisdom of the crowds thing out so I asked the

of the crowds thing out so I asked the

of the crowds thing out so I asked the students at the beginning of the

students at the beginning of the

students at the beginning of the semester to make a prediction of how I’m

semester to make a prediction of how I’m

semester to make a prediction of how I’m going to do at the end of the semester

going to do at the end of the semester

going to do at the end of the semester in my run I say write it down on a piece

in my run I say write it down on a piece

in my run I say write it down on a piece of paper and we’ll throw it into a

of paper and we’ll throw it into a

of paper and we’ll throw it into a bucket I gave them two data points data

bucket I gave them two data points data

bucket I gave them two data points data point number one the American record got

point number one the American record got

point number one the American record got to keep things in perspective data point

to keep things in perspective data point

to keep things in perspective data point number two what is the average time any

number two what is the average time any

number two what is the average time any American has ever run in a half marathon

American has ever run in a half marathon

American has ever run in a half marathon so that gave him about a 1 hour window

so that gave him about a 1 hour window

so that gave him about a 1 hour window what I didn’t tell them is I was

what I didn’t tell them is I was

what I didn’t tell them is I was training 5 days a week

training 5 days a week

training 5 days a week what I didn’t tell them is at that time

what I didn’t tell them is at that time

what I didn’t tell them is at that time the longest I had run was a 5k 3.1 miles

the longest I had run was a 5k 3.1 miles

the longest I had run was a 5k 3.1 miles what I didn’t tell them is I ran track

what I didn’t tell them is I ran track

what I didn’t tell them is I ran track in college all they knew is what they

in college all they knew is what they

in college all they knew is what they saw so I took their predictions put him

saw so I took their predictions put him

saw so I took their predictions put him in the bucket trained ran my half

in the bucket trained ran my half

in the bucket trained ran my half marathon at the end of the semester I

marathon at the end of the semester I

marathon at the end of the semester I pulled them all out and I averaged the

pulled them all out and I averaged the

pulled them all out and I averaged the time their prediction 1 hour 35 minutes

time their prediction 1 hour 35 minutes

time their prediction 1 hour 35 minutes and 29 seconds my time 1 hour 35 minutes

and 29 seconds my time 1 hour 35 minutes

and 29 seconds my time 1 hour 35 minutes and 29 seconds why wisdom of the crowds

and 29 seconds why wisdom of the crowds

and 29 seconds why wisdom of the crowds no one in that room had much running

no one in that room had much running

no one in that room had much running experience they all looked at the

experience they all looked at the

experience they all looked at the problem differently and with open eyes

problem differently and with open eyes

problem differently and with open eyes the next paradox the customer paradox

the next paradox the customer paradox

the next paradox the customer paradox the customer paradox says we have to

the customer paradox says we have to

the customer paradox says we have to listen to our customer in order to

listen to our customer in order to

listen to our customer in order to design a product that they will buy but

design a product that they will buy but

design a product that they will buy but we shouldn’t listen to our customer

we shouldn’t listen to our customer

we shouldn’t listen to our customer because by not listening to him we can

because by not listening to him we can

because by not listening to him we can open up innovation and mergence and

open up innovation and mergence and

open up innovation and mergence and great ideas but no why not have both

great ideas but no why not have both

great ideas but no why not have both through co-creation and coopertition

through co-creation and coopertition

through co-creation and coopertition there was a gentleman by the name of

there was a gentleman by the name of

there was a gentleman by the name of Eric von Hippel at MIT and he talks

Eric von Hippel at MIT and he talks

Eric von Hippel at MIT and he talks about the rise of the innovator in the

about the rise of the innovator in the

about the rise of the innovator in the rise of the innovator he tells a story

rise of the innovator he tells a story

rise of the innovator he tells a story of disk brakes on mountain bikes during

of disk brakes on mountain bikes during

of disk brakes on mountain bikes during the summon summer months a mountain bike

the summon summer months a mountain bike

the summon summer months a mountain bike riders would get on ski slopes and they

riders would get on ski slopes and they

riders would get on ski slopes and they would ride their bikes down the ski

would ride their bikes down the ski

would ride their bikes down the ski slopes and if you know anything about

slopes and if you know anything about

slopes and if you know anything about physics and a little engineer and you

physics and a little engineer and you

physics and a little engineer and you would know that aluminum rims on a bike

would know that aluminum rims on a bike

would know that aluminum rims on a bike when they get hot that aluminum gets

when they get hot that aluminum gets

when they get hot that aluminum gets soft and when rubber calipers push on

soft and when rubber calipers push on

soft and when rubber calipers push on soft aluminum the brakes don’t work very

soft aluminum the brakes don’t work very

soft aluminum the brakes don’t work very well so the mountain bikers go home they

well so the mountain bikers go home they

well so the mountain bikers go home they take the disc brakes off their

take the disc brakes off their

take the disc brakes off their motorcycles put them on their mountain

motorcycles put them on their mountain

motorcycles put them on their mountain bikes go back to the slopes and have a

bikes go back to the slopes and have a

bikes go back to the slopes and have a superior braking system Cannondale Trek

superior braking system Cannondale Trek

superior braking system Cannondale Trek they recognize this

they recognize this

they recognize this they take the idea put it on their

they take the idea put it on their

they take the idea put it on their mountain bikes and sell it to you for a

mountain bikes and sell it to you for a

mountain bikes and sell it to you for a premium right co-creation so now I’m

premium right co-creation so now I’m

premium right co-creation so now I’m going to share a story with you about

going to share a story with you about

going to share a story with you about the control paradox the fastest growing

the control paradox the fastest growing

the control paradox the fastest growing infectious disease in the United States

infectious disease in the United States

infectious disease in the United States and about 30,000 cases per year is Lyme

and about 30,000 cases per year is Lyme

and about 30,000 cases per year is Lyme disease Lyme disease was discovered in

disease Lyme disease was discovered in

disease Lyme disease was discovered in 1977 in Lyme Connecticut what do we know

1977 in Lyme Connecticut what do we know

1977 in Lyme Connecticut what do we know about Lyme disease well we get it from

about Lyme disease well we get it from

about Lyme disease well we get it from ticks that ticks bite us and we get Lyme

ticks that ticks bite us and we get Lyme

ticks that ticks bite us and we get Lyme disease where two ticks get it ticks eat

disease where two ticks get it ticks eat

disease where two ticks get it ticks eat it rodents suck on rodents rodents eat

it rodents suck on rodents rodents eat

it rodents suck on rodents rodents eat acorns acorns come from trees so what do

acorns acorns come from trees so what do

acorns acorns come from trees so what do we know about all this what we know is

we know about all this what we know is

we know about all this what we know is that we can actually predict the number

that we can actually predict the number

that we can actually predict the number of cases of Lyme disease by a corn

of cases of Lyme disease by a corn

of cases of Lyme disease by a corn production we also know that oak trees

production we also know that oak trees

production we also know that oak trees produce acorns in a cyclical pattern

produce acorns in a cyclical pattern

produce acorns in a cyclical pattern that every two to three years they

that every two to three years they

that every two to three years they produce more so once we know how the

produce more so once we know how the

produce more so once we know how the acorn production is producing in a given

acorn production is producing in a given

acorn production is producing in a given grove of trees we can actually predict

grove of trees we can actually predict

grove of trees we can actually predict the number of cases of Lyme disease and

the number of cases of Lyme disease and

the number of cases of Lyme disease and tell you how many beds you might need in

tell you how many beds you might need in

tell you how many beds you might need in a hospital so how do we solve this

a hospital so how do we solve this

a hospital so how do we solve this problem let’s kill the ticks insecticide

problem let’s kill the ticks insecticide

problem let’s kill the ticks insecticide let’s cut down trees let’s hunt

let’s cut down trees let’s hunt

let’s cut down trees let’s hunt squirrels and kill them but all those

squirrels and kill them but all those

squirrels and kill them but all those are single point solutions they don’t

are single point solutions they don’t

are single point solutions they don’t really solve the system’s problem so

really solve the system’s problem so

really solve the system’s problem so here’s my solution acorn pancakes there

here’s my solution acorn pancakes there

here’s my solution acorn pancakes there was more acorns in evening ancient

was more acorns in evening ancient

was more acorns in evening ancient Greece than there was rice and wheat and

Greece than there was rice and wheat and

Greece than there was rice and wheat and if you google grandpas acorn recipes

if you google grandpas acorn recipes

if you google grandpas acorn recipes you’ll find plenty

you’ll find plenty

you’ll find plenty of a corn recipes

of a corn recipes

of a corn recipes so maybe the solution isn’t to cut

so maybe the solution isn’t to cut

so maybe the solution isn’t to cut things off but to actually become part

things off but to actually become part

things off but to actually become part of the system itself

while Disney said if you have values

while Disney said if you have values there are no hard questions so I end

there are no hard questions so I end

there are no hard questions so I end today with a set of values by which you

today with a set of values by which you

today with a set of values by which you can look at paradox value number one

can look at paradox value number one

can look at paradox value number one complexity is simpler than it first

complexity is simpler than it first

complexity is simpler than it first appears and simple things can exhibit

appears and simple things can exhibit

appears and simple things can exhibit complex behavior

complex behavior

complex behavior value number two large worlds are

value number two large worlds are

value number two large worlds are smaller than we think

smaller than we think

smaller than we think value three significant things are

value three significant things are

value three significant things are essential and obscure

essential and obscure

essential and obscure you

you

you value for weak relationships bring

value for weak relationships bring

value for weak relationships bring strength and security and the last value

strength and security and the last value

strength and security and the last value things can be one and many

things can be one and many

things can be one and many simultaneously so I ask you not to look

simultaneously so I ask you not to look

simultaneously so I ask you not to look at paradox as a source of tension but as

at paradox as a source of tension but as

at paradox as a source of tension but as an opportunity for creativity wisdom and

an opportunity for creativity wisdom and

an opportunity for creativity wisdom and innovation welcome to the both side

innovation welcome to the both side

innovation welcome to the both side thank you

thank you

thank you [Applause]

”

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