I used to play this game I don’t know its name because I came up
I don’t know its name because I came up
I don’t know its name because I came up with it myself but the purpose of it is
with it myself but the purpose of it is
with it myself but the purpose of it is to look at someone and then try to
to look at someone and then try to
to look at someone and then try to imagine what it would be like to be him
imagine what it would be like to be him
imagine what it would be like to be him so when I was studying to become a
so when I was studying to become a
so when I was studying to become a lawyer I would look at my professor and
lawyer I would look at my professor and
lawyer I would look at my professor and I would think what would it be like to
I would think what would it be like to
I would think what would it be like to be him and I would visualize him with
be him and I would visualize him with
be him and I would visualize him with his girlfriend sitting on the couch but
his girlfriend sitting on the couch but
his girlfriend sitting on the couch but then I would look at him again and I
then I would look at him again and I
then I would look at him again and I would see their hair sticking out of his
would see their hair sticking out of his
would see their hair sticking out of his ear and I would think maybe he doesn’t
ear and I would think maybe he doesn’t
ear and I would think maybe he doesn’t have a girlfriend and when I was
have a girlfriend and when I was
have a girlfriend and when I was thinking about this I also thought what
thinking about this I also thought what
thinking about this I also thought what would be like to be him and then to
would be like to be him and then to
would be like to be him and then to actually teach us he would be standing
actually teach us he would be standing
actually teach us he would be standing in front of some interested students
in front of some interested students
in front of some interested students some bored one some curious ones but I
some bored one some curious ones but I
some bored one some curious ones but I didn’t live myself to this one day I
didn’t live myself to this one day I
didn’t live myself to this one day I would try to think what it would be like
would try to think what it would be like
would try to think what it would be like to be the girl sitting right next to me
to be the girl sitting right next to me
to be the girl sitting right next to me in class and then another day we would
in class and then another day we would
in class and then another day we would discuss a law a murder case and instead
discuss a law a murder case and instead
discuss a law a murder case and instead of thinking about the legal subjects I
of thinking about the legal subjects I
of thinking about the legal subjects I would try to think what it would be like
would try to think what it would be like
would try to think what it would be like to be that murderer in my game this is
to be that murderer in my game this is
to be that murderer in my game this is what it was all about trying to stretch
what it was all about trying to stretch
what it was all about trying to stretch your empathy as big as it can be trying
your empathy as big as it can be trying
your empathy as big as it can be trying to put yourself in someone else’s shoes
to put yourself in someone else’s shoes
to put yourself in someone else’s shoes my story is about this trying to put
my story is about this trying to put
my story is about this trying to put yourself in someone else’s shoes
yourself in someone else’s shoes
yourself in someone else’s shoes it’s about empathy empathy is the
it’s about empathy empathy is the
it’s about empathy empathy is the starting point for many things for me
starting point for many things for me
starting point for many things for me it’s the starting point for ideas and
it’s the starting point for ideas and
it’s the starting point for ideas and imagination and I wanted to turn those
imagination and I wanted to turn those
imagination and I wanted to turn those ideas into tangibles so instead of
ideas into tangibles so instead of
ideas into tangibles so instead of becoming a lawyer I graduated at the
becoming a lawyer I graduated at the
becoming a lawyer I graduated at the Royal Academy of Art and today I run a
Royal Academy of Art and today I run a
Royal Academy of Art and today I run a concept video where we work on all
concept video where we work on all
concept video where we work on all different kind of projects but I will
different kind of projects but I will
different kind of projects but I will tell you two recent projects that we’ve
tell you two recent projects that we’ve
tell you two recent projects that we’ve made two experiences where empathy
made two experiences where empathy
made two experiences where empathy getting yourself in the mind of someone
getting yourself in the mind of someone
getting yourself in the mind of someone else was the starting point my
else was the starting point my
else was the starting point my first story starts in Japan a couple of
first story starts in Japan a couple of
first story starts in Japan a couple of years I got the opportunity to work and
years I got the opportunity to work and
years I got the opportunity to work and live in Japan and as you can imagine
live in Japan and as you can imagine
live in Japan and as you can imagine it’s super interesting to be in a
it’s super interesting to be in a
it’s super interesting to be in a country where you have never been
country where you have never been
country where you have never been because everything is new so you’re
because everything is new so you’re
because everything is new so you’re looking around and discovering all these
looking around and discovering all these
looking around and discovering all these new things and I was doing that but then
new things and I was doing that but then
new things and I was doing that but then one day I stepped into the subway and I
one day I stepped into the subway and I
one day I stepped into the subway and I set myself opposite to this man and of
set myself opposite to this man and of
set myself opposite to this man and of course I knew the stories about Japanese
course I knew the stories about Japanese
course I knew the stories about Japanese businessmen making very long working
businessmen making very long working
businessmen making very long working hours but when I looked at him I also
hours but when I looked at him I also
hours but when I looked at him I also saw something different I saw someone
saw something different I saw someone
saw something different I saw someone that was commuting the exact same way
that was commuting the exact same way
that was commuting the exact same way every day in and I think if you are
every day in and I think if you are
every day in and I think if you are making the exact same journey day-in
making the exact same journey day-in
making the exact same journey day-in day-out you kind of stop looking around
day-out you kind of stop looking around
day-out you kind of stop looking around because there’s no reason to discover
because there’s no reason to discover
because there’s no reason to discover anything new you’ve all seen it so you
anything new you’ve all seen it so you
anything new you’ve all seen it so you kind of stop looking outside and I think
kind of stop looking outside and I think
kind of stop looking outside and I think we can all relate to that so I thought
we can all relate to that so I thought
we can all relate to that so I thought about this can I actually do something
about this can I actually do something
about this can I actually do something about that can I change the way that we
about that can I change the way that we
about that can I change the way that we look can I make something that is very
look can I make something that is very
look can I make something that is very boring into something worthwhile looking
boring into something worthwhile looking
boring into something worthwhile looking again so I came up with a very small
again so I came up with a very small
again so I came up with a very small idea it only exists out of two stickers
idea it only exists out of two stickers
idea it only exists out of two stickers two stickers that change the way we
two stickers that change the way we
two stickers that change the way we commute and the day I came up with that
commute and the day I came up with that
commute and the day I came up with that idea was the birth of the man-eater
thank you in collaboration with the
thank you in collaboration with the public transport operator we got these
public transport operator we got these
public transport operator we got these stickers in every single tram in
stickers in every single tram in
stickers in every single tram in Amsterdam and it was amazing to see how
Amsterdam and it was amazing to see how
Amsterdam and it was amazing to see how people reacted to it it was really cool
people reacted to it it was really cool
people reacted to it it was really cool to see how something that small could
to see how something that small could
to see how something that small could actually change the way that they were
actually change the way that they were
actually change the way that they were commuting but the only thing was that
commuting but the only thing was that
commuting but the only thing was that there was one single group that didn’t
there was one single group that didn’t
there was one single group that didn’t participate in this fund and I started
participate in this fund and I started
participate in this fund and I started looking at this and I thought this is
looking at this and I thought this is
looking at this and I thought this is actually a group I’ve also seen just as
actually a group I’ve also seen just as
actually a group I’ve also seen just as much in Japan as I’ve seen it in
much in Japan as I’ve seen it in
much in Japan as I’ve seen it in Amsterdam and it’s the group of the
Amsterdam and it’s the group of the
Amsterdam and it’s the group of the people that are actually on their phone
people that are actually on their phone
people that are actually on their phone and I think when you’re watching on your
and I think when you’re watching on your
and I think when you’re watching on your phone and you have your head bowed down
phone and you have your head bowed down
phone and you have your head bowed down you kind of stop looking around and
you kind of stop looking around and
you kind of stop looking around and every possibility to look outside and to
every possibility to look outside and to
every possibility to look outside and to discover something new is gone and so
discover something new is gone and so
discover something new is gone and so you might be surprised that the next
you might be surprised that the next
you might be surprised that the next project I’m going to talk about is
project I’m going to talk about is
project I’m going to talk about is actually an application we are right now
actually an application we are right now
actually an application we are right now working on that is for on your phone but
working on that is for on your phone but
working on that is for on your phone but it all started with this one single
it all started with this one single
it all started with this one single night where a friend of mine invited me
night where a friend of mine invited me
night where a friend of mine invited me to make a little tour on his boat on
to make a little tour on his boat on
to make a little tour on his boat on this lake and it was a beautiful evening
this lake and it was a beautiful evening
this lake and it was a beautiful evening and we were in the middle of that Lake
and we were in the middle of that Lake
and we were in the middle of that Lake and I said to my friend I wish we could
and I said to my friend I wish we could
and I said to my friend I wish we could have a photo of this I wish we could
have a photo of this I wish we could
have a photo of this I wish we could actually capture this particular moment
actually capture this particular moment
actually capture this particular moment but then I said like we could try to
but then I said like we could try to
but then I said like we could try to make itself but that would Nev never
make itself but that would Nev never
make itself but that would Nev never capture what it’s actually like and
capture what it’s actually like and
capture what it’s actually like and right when when I said that I saw a man
right when when I said that I saw a man
right when when I said that I saw a man standing on the shore and he was
standing on the shore and he was
standing on the shore and he was actually taking photos of us and I said
actually taking photos of us and I said
actually taking photos of us and I said to my friend I wish I could have that
to my friend I wish I could have that
to my friend I wish I could have that photo that he just made I wish I could
photo that he just made I wish I could
photo that he just made I wish I could see what he actually saw and how he saw
see what he actually saw and how he saw
see what he actually saw and how he saw us in the boat on the lake but of course
us in the boat on the lake but of course
us in the boat on the lake but of course there’s no way to do that I mean you can
there’s no way to do that I mean you can
there’s no way to do that I mean you can try to shout your phone number but it
try to shout your phone number but it
try to shout your phone number but it will never work and then I thought this
will never work and then I thought this
will never work and then I thought this is interesting so when I came back to my
is interesting so when I came back to my
is interesting so when I came back to my studio I talked about this with my team
studio I talked about this with my team
studio I talked about this with my team and I said maybe we can replicate this
and I said maybe we can replicate this
and I said maybe we can replicate this because I’m curious what does it look
because I’m curious what does it look
because I’m curious what does it look like when you get to see how someone
like when you get to see how someone
like when you get to see how someone else is you so one day we started this
else is you so one day we started this
else is you so one day we started this experiment and my project assistant
experiment and my project assistant
experiment and my project assistant would go on the corner of the street
would go on the corner of the street
would go on the corner of the street while I was sitting and drinking a
while I was sitting and drinking a
while I was sitting and drinking a coffee on the terrace and she would ask
coffee on the terrace and she would ask
coffee on the terrace and she would ask people to participate in this experiment
people to participate in this experiment
people to participate in this experiment and when they did she would hand them a
and when they did she would hand them a
and when they did she would hand them a photo of me with my phone number
photo of me with my phone number
photo of me with my phone number and she would ask them can you have a
and she would ask them can you have a
and she would ask them can you have a look at this guy and when you walk
look at this guy and when you walk
look at this guy and when you walk around and you walk back to your
around and you walk back to your
around and you walk back to your wherever you go to wherever you’re going
wherever you go to wherever you’re going
wherever you go to wherever you’re going to then please look around and see if
to then please look around and see if
to then please look around and see if you can find him and when you actually
you can find him and when you actually
you can find him and when you actually see him then take a photo of him and
see him then take a photo of him and
see him then take a photo of him and then send it over straight to his phone
then send it over straight to his phone
then send it over straight to his phone so while I was enjoying my drink I
so while I was enjoying my drink I
so while I was enjoying my drink I sometimes hear the giggle but all these
sometimes hear the giggle but all these
sometimes hear the giggle but all these photos started pouring in and it was
photos started pouring in and it was
photos started pouring in and it was really weird to witness how suddenly so
really weird to witness how suddenly so
really weird to witness how suddenly so many people were actually participating
many people were actually participating
many people were actually participating in this and I was sitting there and I
in this and I was sitting there and I
in this and I was sitting there and I was just drinking my coffee but after a
was just drinking my coffee but after a
was just drinking my coffee but after a while I saw a man sitting right next to
while I saw a man sitting right next to
while I saw a man sitting right next to me and he had kind of a weird expression
me and he had kind of a weird expression
me and he had kind of a weird expression on his face and they said to me should I
on his face and they said to me should I
on his face and they said to me should I know you and I didn’t get it so I asked
know you and I didn’t get it so I asked
know you and I didn’t get it so I asked like what what do you mean and he said
like what what do you mean and he said
like what what do you mean and he said well I’ve been sitting here a while and
well I’ve been sitting here a while and
well I’ve been sitting here a while and I’ve seen all these people taking photos
I’ve seen all these people taking photos
I’ve seen all these people taking photos of you so you must be famous and right
of you so you must be famous and right
of you so you must be famous and right there and then it struck me because I
there and then it struck me because I
there and then it struck me because I thought if now suddenly because people
thought if now suddenly because people
thought if now suddenly because people are taking pictures of me I am famous
are taking pictures of me I am famous
are taking pictures of me I am famous then they must be the paparazzi and I
then they must be the paparazzi and I
then they must be the paparazzi and I thought what can we do with this can we
thought what can we do with this can we
thought what can we do with this can we make this into something because in my
make this into something because in my
make this into something because in my daily life I often see beautiful moments
daily life I often see beautiful moments
daily life I often see beautiful moments in the lives of other people and I think
in the lives of other people and I think
in the lives of other people and I think it would be really cool if I could
it would be really cool if I could
it would be really cool if I could actually capture such a moment and then
actually capture such a moment and then
actually capture such a moment and then get it sent straight to that person
get it sent straight to that person
get it sent straight to that person that’s actually in the photo even though
that’s actually in the photo even though
that’s actually in the photo even though it’s a complete stranger straight to
it’s a complete stranger straight to
it’s a complete stranger straight to their phone and right now this is what
their phone and right now this is what
their phone and right now this is what we’re working on it’s a project called
we’re working on it’s a project called
we’re working on it’s a project called shoot me and in shoot me you receive
shoot me and in shoot me you receive
shoot me and in shoot me you receive photos of yourself made by complete
photos of yourself made by complete
photos of yourself made by complete strangers we are now testing this on a
strangers we are now testing this on a
strangers we are now testing this on a local school and it’s amazing to see how
local school and it’s amazing to see how
local school and it’s amazing to see how hundred students were suddenly all
hundred students were suddenly all
hundred students were suddenly all interacting so the device that often
interacting so the device that often
interacting so the device that often keeps you actually from looking around
keeps you actually from looking around
keeps you actually from looking around and to discover someone else and to
and to discover someone else and to
and to discover someone else and to interact turned into something where
interact turned into something where
interact turned into something where people start to interact even with
people start to interact even with
people start to interact even with people that have never met I’ll leave
people that have never met I’ll leave
people that have never met I’ll leave you with this I’m not here to teach you
you with this I’m not here to teach you
you with this I’m not here to teach you a lesson but I hope I gave you a little
a lesson but I hope I gave you a little
a lesson but I hope I gave you a little bit of an insight of what it’s
bit of an insight of what it’s
bit of an insight of what it’s like to be in my mind I really like to
like to be in my mind I really like to
like to be in my mind I really like to step in the shoes of someone else and
step in the shoes of someone else and
step in the shoes of someone else and then try to look around and see what’s
then try to look around and see what’s
then try to look around and see what’s there to come up then with projects like
there to come up then with projects like
there to come up then with projects like shoot me and the man-eater and I try to
shoot me and the man-eater and I try to
shoot me and the man-eater and I try to spark the curiosity through looking
spark the curiosity through looking
spark the curiosity through looking around or the simple act of looking
around or the simple act of looking
around or the simple act of looking around and then rediscovering what’s
around and then rediscovering what’s
around and then rediscovering what’s already there thank you
already there thank you
already there thank you [Applause]
”
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